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Faktor Internal dan Eksternal Penentu Kesejahteraan Petani Jambu Mete di Desa Mata Kapore Kabupaten Sumba Barat Daya
Pub Date : 2021-11-02 DOI: 10.20956/jsep.v17i3.14533
Agnes Quartina Pudjiastuti, Yustina Sriyutun Saghu, S. Sumarno
Potensi ekspor mete Indonesia cukup besar, namun nilainya masih sangat rendah. Tujuan penelitian ini adalah menganalisis pengaruh faktor internal dan eksternal pada kesejahteraan petani mete. Penelitian ini dilaksanakan di sentra produksi jambu mete yaitu Desa Mata Kapore yang terletak di Kecamatan Kodi Bangedo Kabupaten Sumba Barat Daya. Data dikumpulkan dari 50 petani dengan menggunakan metode wawancara, dan observasi. Petani dipilih dengan metode acak sederhana. Analisis data menggunakan structural equation modeling (SEM) berbasis varians yaitu Partial Least Square (PLS).  Faktor eksternal berpengaruh sangat signifikan terhadap kesejahteraan petani, baik secara langsung maupun secara tidak langsung melalui faktor internal. Faktor internal tidak berpengaruh signifikan pada kesejahteraan petani. Untuk meningkatkan kesejahteraan petani, perlu adanya dukungan akses pada modal dan jaminan harga bagi petani jambu mete.
印尼mete的出口潜力相当大,但价值仍然非常低。本研究的目的是分析mete农民福利内部和外部因素的影响。这项研究是在西南松巴省班戈省班江户区的Mata Kapore村sentra进行的。通过采访和观察方法从50名农民那里收集数据。农民是随机选择的。数据分析使用结构匹配模型(SEM)基于变量的分析,它是最不方形的。外部因素对农民的福利有着深远的影响,直接或间接地通过内部因素。内部因素对农民的福利没有重大影响。要改善农民的福利,需要支持番石榴的资本和价格担保。
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引用次数: 0
Pemberdayaan Kelompok Tani dalam Upaya Peningkatan Ketahanan Pangan 加强农民的粮食安全努力
Pub Date : 2021-11-02 DOI: 10.20956/jsep.v17i3.18108
Ida Ayu Putri Astiti, J. Winarno, Eksa Rusdiyana
Penelitian ini bertujuan untuk menganalisis dukungan, faktor – faktor penyebab kurangnya dukungan, dan merumuskan solusi dukungan pemberdayaan Kelompok Tani Tandur Tukul dalam upaya peningkatan ketahanan pangan bidang hortikultura dan perikanan di Kelurahan Joyosuran Kecamatan Pasar Kliwon Kota Surakarta. Metode penelitian adalah deskriptif kualitatif dengan lokasi di  Kelompok Tani Tandur Tukul Kelurahan Joyosuran Kecamatan Pasar Kliwon Kota Surakarta. Informan ditentukan dengan teknik sengaja (purposive) dan snowball dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data menggunakan model induktif interaktif Milles dan Huberman serta pengujian keabsahan data menggunakan triangulasi sumber dan review informan. Hasil penelitian menunjukkan bahwa pemberdayaan Kelompok Tani Tandur Tukul didukung oleh ketua dan anggota kelompok tani, tokoh masyarakat, organisasi SIBAT (Siaga Bencana Berbasis Masyarakat) Kelurahan Joyosuran, Pemerintah Kelurahan Joyosuran, penyuluh pertanian lapangan (PPL), Dinas Pertanian, Ketahanan Pangan dan Perikanan (Dispertan-KPP) Kota Surakarta, dan LPMK Joyosuran dalam bentuk materi dan non materi. Faktor penyebab kurangnya dukungan yaitu terkait rendahnya wawasan budidaya tanaman dan perikanan serta jalinan komunikasi yang belum efektif. Adapun solusi dukungan pemberdayaan Kelompok Tani Tandur Tukul yaitu mengadakan studi banding dan penguatan kapasitas kelompok tani beserta sumber daya manusia didalamnya.
该研究旨在分析支持、因素——导致支持不足的因素,并制约解决方案,以加强苏拉市克里旺市市场街道上的园艺和渔业的可持和力。研究方法是一种定性的描述方法,适用于苏拉卡塔市克里旺市市场街道的地点。告密者是由故意技术(purposive)和斯诺鲍通过采访、观察和记录收集数据来确定的。使用米尔尔斯和胡伯曼交互语音模型分析数据,并使用线人的来源三角测量和审查来测试数据的有效性。研究结果表明,农民群体赋权Tandur锤子由主席和小组成员农场时,公众人物,SIBAT组织(社区)Kelurahan Joyosuran,政府基于灾害警报Kelurahan Joyosuran,农业推广服务(人们)球场,农业、渔业和粮食安全(Dispertan-KPP)城市日惹,LPMK Joyosuran物质和非物质形式。缺乏支持的原因是缺乏对农作物和渔业的良好认识以及缺乏有效沟通。至于赋权支持解决方案Tandur Tukul,即进行上诉研究,加强该农民的能力和人力资源。
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引用次数: 0
The Transformation of Agriculture, Forestry and Fisheries Sectors in the Indonesian Economy 印度尼西亚经济中农业、林业和渔业部门的转型
Pub Date : 2021-09-18 DOI: 10.24843/soca.2021.v15.i03.p09
Abi Pratiwa Siregar, Edy Rahmantyo Tarsilohadi, N. Oktaviana
As time goes by, the role of the agriculture, forestry and fisheries sectors in the Indonesian economy tended to decrease. This was inseparable from the development of industrialization and digitalization. However, it was difficult to find studies that provide information on how much this transformation happened, especially at the provincial level. Therefore, this research aims to determine how much the shifting in the agricultural, forestry and fisheries sectors in each province so that describe the sectoral transformations that occurred at the national level. The basic method in this research was descriptive analytical using secondary data from the Central Bureau of Statistics from 2010 to 2019. The analytical tools that used were Location Quotient (LQ) and Dynamic Location Quotient (DLQ), and shift share analysis. The results showed that more than fifty percent of the total 34 provinces in Indonesia relied on the non-agricultural sector. Nationally, the agriculture, forestry and fisheries sectors ranked fourth after the manufacturing, wholesale and retail industries; auto and motorcycle repair, and construction. In response to this, it was necessary to increase land productivity and increase the capacity of human resources in a sustainable manner. This aimed to maintain food security and prepare human resources to be more skilled in order to adapt to the shifting economic structures.
随着时间的推移,农业、林业和渔业部门在印度尼西亚经济中的作用趋于减弱。这与工业化和数字化的发展密不可分。然而,很难找到能够提供信息说明这种转变发生了多少的研究,特别是在省级。因此,本研究旨在确定各省农业、林业和渔业部门的转变程度,从而描述国家层面发生的部门转变。本研究的基本方法是使用中央统计局2010年至2019年的二次数据进行描述性分析。使用的分析工具是位置商(LQ)和动态位置商(DLQ),以及轮班份额分析。结果显示,在印度尼西亚的34个省份中,超过50%的省份依赖非农业部门。在全国范围内,农业、林业和渔业部门排名第四,仅次于制造业、批发业和零售业;汽车和摩托车维修以及建筑。为此,有必要以可持续的方式提高土地生产力和人力资源能力。这旨在维护粮食安全,并为提高人力资源技能做好准备,以适应不断变化的经济结构。
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引用次数: 1
The Promotion of Mangrove Ecotourism through Social Networking in Mempawah Regency 孟帕瓦县红树林生态旅游的社会网络推广
Pub Date : 2021-09-18 DOI: 10.24843/soca.2021.v15.i03.p13
P. Destiani, E. Dolorosa, D. Kurniati
Mangrove Ecotourism was a tourist attraction that had potential in Mempawah Regency. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar were tourist attractions that prioritize the aspects of nature conservation, education as well as natural beauty of mangrove forests. Tourists at Mempawah Mangrove Park and Polaria Tanjung Pagar tended to experience fluctuation. This indicated the lack of promotional activities performed, especially promotion on social networking. The research aims were to formulate criteria and alternatives for promotional activities through social networking in increasing tourist visits. The research method that used was a descriptive quantitative survey method using the Analytical Hierarchy Process (AHP) with Expert Choice 11 software. There were 60 research respondents who were taken by purposive sampling by distributing the e-questionaire link via google form. The results showed that the main priority for the alternative Instagram and Facebook accounts at Mempawah Mangrove Park and Polaria Tanjung Pagar was context strategy. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar needed to prioritize alternative context strategies in providing promotional activities on social networking such as increasing the presentation of informative information and conducting training or providing comparative studies for employees to other ecotourisms to increase employee knowledge and skills.
红树林生态旅游是Mempawah Regency有潜力的旅游景点。生态旅游Mempawah红树林公园和Polaria Tanjung Pagar是优先考虑自然保护、教育以及红树林自然美景的旅游景点。Mempawah红树林公园和Polaria Tanjung Pagar的游客往往会经历波动。这表明缺乏宣传活动,特别是在社交网络上的宣传。这项研究旨在通过社交网络为增加游客访问量的促销活动制定标准和替代方案。所使用的研究方法是使用层次分析法(AHP)和Expert Choice 11软件的描述性定量调查方法。共有60名研究受访者通过谷歌表格分发电子问卷链接进行了有目的的抽样。结果显示,Mempawah红树林公园和Polaria Tanjung Pagar的替代Instagram和Facebook账户的主要优先事项是上下文策略。生态旅游Mempawah红树林公园和Polaria Tanjung Pagar需要在社交网络上提供宣传活动时优先考虑其他背景策略,例如增加信息的展示,为员工提供培训或与其他生态旅游的比较研究,以提高员工的知识和技能。
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引用次数: 0
The Production Efficiency in Organic Rice Farming 有机水稻生产效率研究
Pub Date : 2021-09-18 DOI: 10.24843/soca.2021.v15.i03.p03
Galuh Pawitri, K. Budiraharjo, Bambang Mulyatno Setiawan
The production efficiency in farming must be achieved so that production was high and farmers' income increased. The aim of this research was to analyze the influence of the production factors used on the production of organic rice farming and to analyze the efficiency of production. The research was conducted by using a survey method with 79 farmers as respondents. The research location was in Jetis Village, Sambirejo Sub-district, Sragen Regency. The analysis tool used multiple linear regression and efficiency test. The results showed that the use of production factors had a significant effect simultaneously and partially, except for fertilizer production factors. Organic rice farming in Jetis Village was technically inefficient. In allocative terms, the use of land area, seeds, pesticides and labor was not yet efficient, while fertilizers were not efficient. Economically, the use of land area, seeds and pesticides was not yet efficient, while fertilizers and labor were not efficient.
提高农业生产效率,提高产量,增加农民收入。本研究的目的是分析使用的生产要素对有机水稻生产的影响,并分析生产效率。本研究采用问卷调查法对79名农民进行调查。研究地点在sagen摄政Sambirejo街道Jetis村。分析工具采用多元线性回归和效率检验。结果表明,除化肥生产要素外,其他生产要素的利用对土壤的综合利用和局部利用均有显著影响。Jetis村的有机水稻种植在技术上是低效的。在配置方面,土地面积、种子、农药和劳动力的使用效率还不高,化肥的使用效率也不高。从经济上讲,土地面积、种子和农药的利用效率还不高,化肥和劳动力的利用效率也不高。
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引用次数: 2
The Influence of Marketing Mix on the Customer Satisfaction of Moringa Leaf Tea 营销组合对辣木叶茶顾客满意度的影响
Pub Date : 2021-09-18 DOI: 10.24843/soca.2021.v15.i03.p12
Nisa Alfian Nikmah, A. Setiadi, T. Ekowati
Marketing success is supported by the process of selecting the right product, good distribution channels, reasonable prices, and an effective promotion called Marketing Mix. Marketing Mix elements have to support each other in order to achieve marketing goals in order to achieve customer satisfaction. The objectives of this research are to analyze the Marketing Mix (product, price, place, promotion) and customer satisfaction of Moringa leaf tea and to analyze the effect of marketing mix on costumer satisfaction of Moringa leaf tea. The determination of the research location was based on the consideration that Blora Regency has a Moringa plantation and Moringa leaf tea processing factory. The research was conducted in January - February 2020. This research is a case study. The number of respondents was 110 respondents which selected using the quota method. The sampling method used was accidental sampling. Data collection was done by interview, observation and literature study. The data analysis used was descriptive analysis and multiple linear regression analysis. The results of the study are: product variables received unfavorable responses, price and place variables received good responses, promotion variables received bad responses and customers were satisfied. Product, price, place and promotion simultaneously affect customer satisfaction of Moringa leaf tea with a significant level of 0.000. The t-test results are significant on the price and place variables, while the product and promotion variables are not significant. Future research isexpected to analyze the level of customer satisfaction.
营销的成功是由选择正确的产品、良好的分销渠道、合理的价格和有效的营销组合来支持的。营销组合要素必须相互支持,才能实现营销目标,才能实现客户满意度。本研究的目的是分析辣木叶茶的营销组合(产品、价格、地点、促销)和客户满意度,并分析营销组合对辣木叶茶叶客户满意度的影响。研究地点的确定是基于Blora Regency拥有一个辣木种植园和辣木叶茶加工厂的考虑。这项研究于2020年1月至2月进行。本研究为个案研究。受访者有110人,他们采用配额法进行选择。所用的抽样方法是偶然抽样。数据收集采用访谈、观察和文献研究相结合的方法。数据分析采用描述性分析和多元线性回归分析。研究的结果是:产品变量得到了不利的回应,价格和地点变量得到了良好的回应,促销变量得到了不良的回应,顾客满意。产品、价格、地点和促销同时影响辣木叶茶的客户满意度,显著水平为0.000。价格和地点变量的t检验结果显著,而产品和促销变量则不显著。预期未来的研究将分析客户满意度的水平。
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引用次数: 0
The Role of Agricultural Extension on The Development of Farmers Group (Case Study: Pare Sub-district, Blitar Regency, East Java) 农业推广对农民群体发展的作用(案例研究:东爪哇布利塔县Pare街道)
Pub Date : 2021-09-18 DOI: 10.24843/soca.2021.v15.i03.p06
Ika Agustin Maulidiah, G. Prayitno, A. Subagiyo
Agricultural extension is a learning process that designed to improve the skills of agricultural operators, in particular farmers. This study aimed to determine whether agricultural extension activities have a role to play in the development of Agro-politan areas and what factors impact agricultural extension. Descriptive statistical analysis, correlation analysis, and factor analysis were used. Based on descriptive statistical analysis, it can be seen that agricultural extension agents play a role in three subsystems in the Agropolitan Area (input subsystem, process subsystem, and marketing subsystem). Based on the correlation analysis and factor analysis, three factors influenced agricultural extension's success, such as the participation of farmers, the performance of agricultural extensions, and the methods of the extension used.
农业推广是一个旨在提高农业经营者,特别是农民技能的学习过程。本研究旨在确定农业推广活动是否在农业政治区的发展中发挥作用,以及哪些因素影响农业推广。采用描述性统计分析、相关分析和因子分析。基于描述性统计分析,可以看出农业推广主体在农业政策区的三个子系统(输入子系统、过程子系统和营销子系统)中发挥着作用。基于相关分析和因子分析,影响农业推广成功的因素有三个,即农民的参与、农业推广的绩效和推广方法。
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引用次数: 1
Added-Value and Development Strategy of Arabica Coffee Manufacturing Business 阿拉比卡咖啡制造企业的附加值与发展战略
Pub Date : 2021-09-18 DOI: 10.24843/soca.2021.v15.i03.p15
Siti Fatimah Erniasari, Siswanto Imam Santoso, M. Mukson
The manufacturing business of Arabica Coffee highly potential in increasing the selling value of the coffee commodity. Unfortunately, this business still faces some hindrances during its implementation. This study aimed to: (1) analyze the amount of added-value in the manufacturing process of Arabica Coffee and (2) analyze the development strategy required. The study conducted from December 2019 to February 2020 in six Arabica Coffee Manufacturing businesses in Tlahab Village. This case-study was involving 12 respondents and employing Hayami Method, IFAS matrix, EFAS matrix, and SWOT matrix as the data analysis method. Result showed that the mean of the added-value of the green bean and coffee powder, green-bean coffee and the coffee powder was IDR 3,425.44 and IDR 16,916.05, 26.45% (moderate added value) and 54.94% (high added value), respectively. The analysis from the IFAS and EFAS matrix resulted six factors of strength, five factors of weakness, five factors of opportunity, and three factors of threat. According to the SWOT diagram, the Arabica Coffee manufacturing business in Tlahab Village was in Quadrant I that indicated the strategy required was using the strength and utilizing the opportunities existed. Those strategies consisted of the utilization of all resources in Tlahab Village, improving cooperation between the stakeholder and business owner, and developing the marketing management used.
阿拉比卡咖啡的制造业务在增加咖啡商品的销售价值方面具有很大的潜力。不幸的是,这项业务在实施过程中仍然面临着一些障碍。本研究旨在:(1)分析阿拉比卡咖啡在生产过程中的增加量(2)分析所需的发展策略。该研究于2019年12月至2020年2月在特拉哈布村的六家阿拉比卡咖啡制造企业进行。本案例研究涉及12名受访者,采用Hayami法、IFAS矩阵、EFAS矩阵和SWOT矩阵作为数据分析方法。结果表明,绿豆和咖啡粉、绿豆咖啡和咖啡粉的平均附加值分别为3,425.44印尼盾和16,916.05印尼盾,中等附加值26.45%,高附加值54.94%。从IFAS和EFAS矩阵分析得出6个优势因素、5个劣势因素、5个机会因素和3个威胁因素。根据SWOT图,塔拉哈布村的阿拉比卡咖啡制造业务位于象限I,这表明所需的战略是利用实力和利用存在的机会。这些战略包括利用Tlahab村的所有资源,改善利益相关者与企业主之间的合作,以及发展所使用的营销管理。
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引用次数: 0
Factors Influencing the Purchasing Decision of Crystal Guava 影响水晶番石榴购买决策的因素
Pub Date : 2021-09-18 DOI: 10.24843/soca.2021.v15.i03.p17
Amalia Nur Intan Pratama, E. Prasetyo, Bambang Mulyatno Setiawan
Factors influencing purchasing decision is vital for the product development and market line expansion. This study aimed to analyze consumer’s characteristics and factors influencing the purchasing decision of crystal guava in agrotourism sites owned by the Agricultural Technical Implementing Service Unit in Semarang City. This was a survey study conducted in Cepoko Agrotourism and Purwosari Agrotourism. These locations selected according to several considerations: managed by the Agricultural Technical Implementing Service Unit, Agricultural Board of Semarang City, distributed crystal guava with lower price, and consumer’s high interest in crystal guava that offered in the agrotourism site. A quota sampling technique was employed to select the number of participant required in the study. There were 100 consumers, 67 consumers from Cepoko Agrotourism and 33 consumers from Purwosari Agrotourism. Accidental sampling tecnique then applied to choose the eligible study participants. Descriptive and multiple linear regression analysis enrolled to analyze the study data. Results revealed that the majority of the participant were women, aged between 39 to 45 years old, graduated from senior high school and university (bachelor/diploma), housewives and entrepreneurs, had an average income of IDR 4,500,000/month, and had four family members. Product quality, promotion activity, attitude, and lifestyle identified as factors that affected the purchasing decision. Price, location, and motivation found to be not associated with the consumer’s purchasing decision.
影响采购决策的因素对产品开发和市场拓展至关重要。本研究旨在分析三宝垄市农业技术实施服务单位旗下农业旅游点的消费者特征和影响水晶番石榴购买决策的因素。这是在Cepoko农业旅游和Purwosari农业旅游进行的一项调查研究。这些地点是根据几个因素选择的:由三宝垄市农业委员会农业技术实施服务单位管理,以较低的价格分销水晶番石榴,以及消费者对农业旅游景点提供的水晶番石榴的高度兴趣。采用配额抽样技术来选择研究所需的参与者人数。有100名消费者,其中67名来自Cepoko农业旅游,33名来自Purwosari农业旅游。然后应用意外抽样技术来选择符合条件的研究参与者。纳入描述性和多元线性回归分析来分析研究数据。结果显示,大多数参与者是女性,年龄在39至45岁之间,高中和大学毕业(学士/文凭),家庭主妇和企业家,平均收入为4500000印尼盾/月,有四名家庭成员。产品质量、促销活动、态度和生活方式被确定为影响购买决策的因素。发现价格、地点和动机与消费者的购买决策无关。
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引用次数: 0
The Marketing Strategy of Waste-Processed Craft Product in Pontianak City 蓬蒂亚纳克市废旧工艺产品的营销策略
Pub Date : 2021-09-18 DOI: 10.24843/soca.2021.v15.i03.p04
Gusti Tedi Daryanto, D. Kurniati, S. Oktoriana
Pontianak city produced 400 tons of waste every day. The prevention of waste had been done in various ways; one of them was the utilization of waste by 8 waste banks to be used as craft products with an economic value. The aim of the research was to formulate alternative priority marketing strategies for processed waste craft products in Pontianak. The research method that used was descriptive qualitative methods, surveys and interviews with key informants to obtain SWOT criteria and alternative strategies. This research used primary and secondary data, primary data obtained from interviews and surveys that included waste banks data and respondent data, secondary data included waste production in Pontianak City, waste banks in Pontianak City. The data analysis used the combination of Analytical Hierarchy Process (AHP) and Strength Weakness Opportunities Threats (SWOT). The research results showed that the alternative priority for the marketing strategy of processed waste products was the strategy to improve Human Resources (0.462), such as product innovation, conducted comparative study with UKM (small-medium enterprises), made observations of products that people were interest in; information and technology improvement strategies (0.403), such as recruited and trained employees to understand information technology; institutional improvement strategies (0.135), such as upgraded and focused group discussions in the Waste Bank Forum, managed the requirements for marketing in supermarkets
Pontianak市每天产生400吨垃圾。防止浪费的方法多种多样;其中之一是利用8个废物银行的废物作为具有经济价值的工艺品。这项研究的目的是为Pontianak的加工废料工艺产品制定替代的优先营销策略。使用的研究方法是描述性定性方法,调查和采访关键线人,以获得SWOT标准和替代策略。本研究使用了第一手和第二手数据,第一手数据来自访谈和调查,其中包括废物银行数据和受访者数据,第二手数据包括Pontianak市的废物生产,Pontianak市的废物银行。数据分析采用层次分析法(AHP)和优势劣势机会威胁分析法(SWOT)相结合的方法。研究结果表明,加工废物营销策略的替代优先级是改善人力资源的策略(0.462),如产品创新,与UKM(中小企业)进行比较研究,观察人们感兴趣的产品;信息和技术改进策略(0.403),如招聘和培训员工了解信息技术;制度改进策略(0.135),如在废物银行论坛中进行升级和集中的小组讨论,管理了超市的营销要求
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引用次数: 1
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Soca Jurnal Sosial Ekonomi Pertanian
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