Pub Date : 2021-11-02DOI: 10.20956/jsep.v17i3.14533
Agnes Quartina Pudjiastuti, Yustina Sriyutun Saghu, S. Sumarno
Potensi ekspor mete Indonesia cukup besar, namun nilainya masih sangat rendah. Tujuan penelitian ini adalah menganalisis pengaruh faktor internal dan eksternal pada kesejahteraan petani mete. Penelitian ini dilaksanakan di sentra produksi jambu mete yaitu Desa Mata Kapore yang terletak di Kecamatan Kodi Bangedo Kabupaten Sumba Barat Daya. Data dikumpulkan dari 50 petani dengan menggunakan metode wawancara, dan observasi. Petani dipilih dengan metode acak sederhana. Analisis data menggunakan structural equation modeling (SEM) berbasis varians yaitu Partial Least Square (PLS). Faktor eksternal berpengaruh sangat signifikan terhadap kesejahteraan petani, baik secara langsung maupun secara tidak langsung melalui faktor internal. Faktor internal tidak berpengaruh signifikan pada kesejahteraan petani. Untuk meningkatkan kesejahteraan petani, perlu adanya dukungan akses pada modal dan jaminan harga bagi petani jambu mete.
{"title":"Faktor Internal dan Eksternal Penentu Kesejahteraan Petani Jambu Mete di Desa Mata Kapore Kabupaten Sumba Barat Daya","authors":"Agnes Quartina Pudjiastuti, Yustina Sriyutun Saghu, S. Sumarno","doi":"10.20956/jsep.v17i3.14533","DOIUrl":"https://doi.org/10.20956/jsep.v17i3.14533","url":null,"abstract":"Potensi ekspor mete Indonesia cukup besar, namun nilainya masih sangat rendah. Tujuan penelitian ini adalah menganalisis pengaruh faktor internal dan eksternal pada kesejahteraan petani mete. Penelitian ini dilaksanakan di sentra produksi jambu mete yaitu Desa Mata Kapore yang terletak di Kecamatan Kodi Bangedo Kabupaten Sumba Barat Daya. Data dikumpulkan dari 50 petani dengan menggunakan metode wawancara, dan observasi. Petani dipilih dengan metode acak sederhana. Analisis data menggunakan structural equation modeling (SEM) berbasis varians yaitu Partial Least Square (PLS). Faktor eksternal berpengaruh sangat signifikan terhadap kesejahteraan petani, baik secara langsung maupun secara tidak langsung melalui faktor internal. Faktor internal tidak berpengaruh signifikan pada kesejahteraan petani. Untuk meningkatkan kesejahteraan petani, perlu adanya dukungan akses pada modal dan jaminan harga bagi petani jambu mete.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84009850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-02DOI: 10.20956/jsep.v17i3.18108
Ida Ayu Putri Astiti, J. Winarno, Eksa Rusdiyana
Penelitian ini bertujuan untuk menganalisis dukungan, faktor – faktor penyebab kurangnya dukungan, dan merumuskan solusi dukungan pemberdayaan Kelompok Tani Tandur Tukul dalam upaya peningkatan ketahanan pangan bidang hortikultura dan perikanan di Kelurahan Joyosuran Kecamatan Pasar Kliwon Kota Surakarta. Metode penelitian adalah deskriptif kualitatif dengan lokasi di Kelompok Tani Tandur Tukul Kelurahan Joyosuran Kecamatan Pasar Kliwon Kota Surakarta. Informan ditentukan dengan teknik sengaja (purposive) dan snowball dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data menggunakan model induktif interaktif Milles dan Huberman serta pengujian keabsahan data menggunakan triangulasi sumber dan review informan. Hasil penelitian menunjukkan bahwa pemberdayaan Kelompok Tani Tandur Tukul didukung oleh ketua dan anggota kelompok tani, tokoh masyarakat, organisasi SIBAT (Siaga Bencana Berbasis Masyarakat) Kelurahan Joyosuran, Pemerintah Kelurahan Joyosuran, penyuluh pertanian lapangan (PPL), Dinas Pertanian, Ketahanan Pangan dan Perikanan (Dispertan-KPP) Kota Surakarta, dan LPMK Joyosuran dalam bentuk materi dan non materi. Faktor penyebab kurangnya dukungan yaitu terkait rendahnya wawasan budidaya tanaman dan perikanan serta jalinan komunikasi yang belum efektif. Adapun solusi dukungan pemberdayaan Kelompok Tani Tandur Tukul yaitu mengadakan studi banding dan penguatan kapasitas kelompok tani beserta sumber daya manusia didalamnya.
{"title":"Pemberdayaan Kelompok Tani dalam Upaya Peningkatan Ketahanan Pangan","authors":"Ida Ayu Putri Astiti, J. Winarno, Eksa Rusdiyana","doi":"10.20956/jsep.v17i3.18108","DOIUrl":"https://doi.org/10.20956/jsep.v17i3.18108","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis dukungan, faktor – faktor penyebab kurangnya dukungan, dan merumuskan solusi dukungan pemberdayaan Kelompok Tani Tandur Tukul dalam upaya peningkatan ketahanan pangan bidang hortikultura dan perikanan di Kelurahan Joyosuran Kecamatan Pasar Kliwon Kota Surakarta. Metode penelitian adalah deskriptif kualitatif dengan lokasi di Kelompok Tani Tandur Tukul Kelurahan Joyosuran Kecamatan Pasar Kliwon Kota Surakarta. Informan ditentukan dengan teknik sengaja (purposive) dan snowball dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data menggunakan model induktif interaktif Milles dan Huberman serta pengujian keabsahan data menggunakan triangulasi sumber dan review informan. Hasil penelitian menunjukkan bahwa pemberdayaan Kelompok Tani Tandur Tukul didukung oleh ketua dan anggota kelompok tani, tokoh masyarakat, organisasi SIBAT (Siaga Bencana Berbasis Masyarakat) Kelurahan Joyosuran, Pemerintah Kelurahan Joyosuran, penyuluh pertanian lapangan (PPL), Dinas Pertanian, Ketahanan Pangan dan Perikanan (Dispertan-KPP) Kota Surakarta, dan LPMK Joyosuran dalam bentuk materi dan non materi. Faktor penyebab kurangnya dukungan yaitu terkait rendahnya wawasan budidaya tanaman dan perikanan serta jalinan komunikasi yang belum efektif. Adapun solusi dukungan pemberdayaan Kelompok Tani Tandur Tukul yaitu mengadakan studi banding dan penguatan kapasitas kelompok tani beserta sumber daya manusia didalamnya.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89389493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-18DOI: 10.24843/soca.2021.v15.i03.p09
Abi Pratiwa Siregar, Edy Rahmantyo Tarsilohadi, N. Oktaviana
As time goes by, the role of the agriculture, forestry and fisheries sectors in the Indonesian economy tended to decrease. This was inseparable from the development of industrialization and digitalization. However, it was difficult to find studies that provide information on how much this transformation happened, especially at the provincial level. Therefore, this research aims to determine how much the shifting in the agricultural, forestry and fisheries sectors in each province so that describe the sectoral transformations that occurred at the national level. The basic method in this research was descriptive analytical using secondary data from the Central Bureau of Statistics from 2010 to 2019. The analytical tools that used were Location Quotient (LQ) and Dynamic Location Quotient (DLQ), and shift share analysis. The results showed that more than fifty percent of the total 34 provinces in Indonesia relied on the non-agricultural sector. Nationally, the agriculture, forestry and fisheries sectors ranked fourth after the manufacturing, wholesale and retail industries; auto and motorcycle repair, and construction. In response to this, it was necessary to increase land productivity and increase the capacity of human resources in a sustainable manner. This aimed to maintain food security and prepare human resources to be more skilled in order to adapt to the shifting economic structures.
{"title":"The Transformation of Agriculture, Forestry and Fisheries Sectors in the Indonesian Economy","authors":"Abi Pratiwa Siregar, Edy Rahmantyo Tarsilohadi, N. Oktaviana","doi":"10.24843/soca.2021.v15.i03.p09","DOIUrl":"https://doi.org/10.24843/soca.2021.v15.i03.p09","url":null,"abstract":"As time goes by, the role of the agriculture, forestry and fisheries sectors in the Indonesian economy tended to decrease. This was inseparable from the development of industrialization and digitalization. However, it was difficult to find studies that provide information on how much this transformation happened, especially at the provincial level. Therefore, this research aims to determine how much the shifting in the agricultural, forestry and fisheries sectors in each province so that describe the sectoral transformations that occurred at the national level. The basic method in this research was descriptive analytical using secondary data from the Central Bureau of Statistics from 2010 to 2019. The analytical tools that used were Location Quotient (LQ) and Dynamic Location Quotient (DLQ), and shift share analysis. The results showed that more than fifty percent of the total 34 provinces in Indonesia relied on the non-agricultural sector. Nationally, the agriculture, forestry and fisheries sectors ranked fourth after the manufacturing, wholesale and retail industries; auto and motorcycle repair, and construction. In response to this, it was necessary to increase land productivity and increase the capacity of human resources in a sustainable manner. This aimed to maintain food security and prepare human resources to be more skilled in order to adapt to the shifting economic structures.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47400755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-18DOI: 10.24843/soca.2021.v15.i03.p13
P. Destiani, E. Dolorosa, D. Kurniati
Mangrove Ecotourism was a tourist attraction that had potential in Mempawah Regency. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar were tourist attractions that prioritize the aspects of nature conservation, education as well as natural beauty of mangrove forests. Tourists at Mempawah Mangrove Park and Polaria Tanjung Pagar tended to experience fluctuation. This indicated the lack of promotional activities performed, especially promotion on social networking. The research aims were to formulate criteria and alternatives for promotional activities through social networking in increasing tourist visits. The research method that used was a descriptive quantitative survey method using the Analytical Hierarchy Process (AHP) with Expert Choice 11 software. There were 60 research respondents who were taken by purposive sampling by distributing the e-questionaire link via google form. The results showed that the main priority for the alternative Instagram and Facebook accounts at Mempawah Mangrove Park and Polaria Tanjung Pagar was context strategy. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar needed to prioritize alternative context strategies in providing promotional activities on social networking such as increasing the presentation of informative information and conducting training or providing comparative studies for employees to other ecotourisms to increase employee knowledge and skills.
红树林生态旅游是Mempawah Regency有潜力的旅游景点。生态旅游Mempawah红树林公园和Polaria Tanjung Pagar是优先考虑自然保护、教育以及红树林自然美景的旅游景点。Mempawah红树林公园和Polaria Tanjung Pagar的游客往往会经历波动。这表明缺乏宣传活动，特别是在社交网络上的宣传。这项研究旨在通过社交网络为增加游客访问量的促销活动制定标准和替代方案。所使用的研究方法是使用层次分析法（AHP）和Expert Choice 11软件的描述性定量调查方法。共有60名研究受访者通过谷歌表格分发电子问卷链接进行了有目的的抽样。结果显示，Mempawah红树林公园和Polaria Tanjung Pagar的替代Instagram和Facebook账户的主要优先事项是上下文策略。生态旅游Mempawah红树林公园和Polaria Tanjung Pagar需要在社交网络上提供宣传活动时优先考虑其他背景策略，例如增加信息的展示，为员工提供培训或与其他生态旅游的比较研究，以提高员工的知识和技能。
{"title":"The Promotion of Mangrove Ecotourism through Social Networking in Mempawah Regency","authors":"P. Destiani, E. Dolorosa, D. Kurniati","doi":"10.24843/soca.2021.v15.i03.p13","DOIUrl":"https://doi.org/10.24843/soca.2021.v15.i03.p13","url":null,"abstract":"Mangrove Ecotourism was a tourist attraction that had potential in Mempawah Regency. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar were tourist attractions that prioritize the aspects of nature conservation, education as well as natural beauty of mangrove forests. Tourists at Mempawah Mangrove Park and Polaria Tanjung Pagar tended to experience fluctuation. This indicated the lack of promotional activities performed, especially promotion on social networking. The research aims were to formulate criteria and alternatives for promotional activities through social networking in increasing tourist visits. The research method that used was a descriptive quantitative survey method using the Analytical Hierarchy Process (AHP) with Expert Choice 11 software. There were 60 research respondents who were taken by purposive sampling by distributing the e-questionaire link via google form. The results showed that the main priority for the alternative Instagram and Facebook accounts at Mempawah Mangrove Park and Polaria Tanjung Pagar was context strategy. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar needed to prioritize alternative context strategies in providing promotional activities on social networking such as increasing the presentation of informative information and conducting training or providing comparative studies for employees to other ecotourisms to increase employee knowledge and skills.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43673127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-18DOI: 10.24843/soca.2021.v15.i03.p03
Galuh Pawitri, K. Budiraharjo, Bambang Mulyatno Setiawan
The production efficiency in farming must be achieved so that production was high and farmers' income increased. The aim of this research was to analyze the influence of the production factors used on the production of organic rice farming and to analyze the efficiency of production. The research was conducted by using a survey method with 79 farmers as respondents. The research location was in Jetis Village, Sambirejo Sub-district, Sragen Regency. The analysis tool used multiple linear regression and efficiency test. The results showed that the use of production factors had a significant effect simultaneously and partially, except for fertilizer production factors. Organic rice farming in Jetis Village was technically inefficient. In allocative terms, the use of land area, seeds, pesticides and labor was not yet efficient, while fertilizers were not efficient. Economically, the use of land area, seeds and pesticides was not yet efficient, while fertilizers and labor were not efficient.
{"title":"The Production Efficiency in Organic Rice Farming","authors":"Galuh Pawitri, K. Budiraharjo, Bambang Mulyatno Setiawan","doi":"10.24843/soca.2021.v15.i03.p03","DOIUrl":"https://doi.org/10.24843/soca.2021.v15.i03.p03","url":null,"abstract":"The production efficiency in farming must be achieved so that production was high and farmers' income increased. The aim of this research was to analyze the influence of the production factors used on the production of organic rice farming and to analyze the efficiency of production. The research was conducted by using a survey method with 79 farmers as respondents. The research location was in Jetis Village, Sambirejo Sub-district, Sragen Regency. The analysis tool used multiple linear regression and efficiency test. The results showed that the use of production factors had a significant effect simultaneously and partially, except for fertilizer production factors. Organic rice farming in Jetis Village was technically inefficient. In allocative terms, the use of land area, seeds, pesticides and labor was not yet efficient, while fertilizers were not efficient. Economically, the use of land area, seeds and pesticides was not yet efficient, while fertilizers and labor were not efficient.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44791928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-18DOI: 10.24843/soca.2021.v15.i03.p12
Nisa Alfian Nikmah, A. Setiadi, T. Ekowati
Marketing success is supported by the process of selecting the right product, good distribution channels, reasonable prices, and an effective promotion called Marketing Mix. Marketing Mix elements have to support each other in order to achieve marketing goals in order to achieve customer satisfaction. The objectives of this research are to analyze the Marketing Mix (product, price, place, promotion) and customer satisfaction of Moringa leaf tea and to analyze the effect of marketing mix on costumer satisfaction of Moringa leaf tea. The determination of the research location was based on the consideration that Blora Regency has a Moringa plantation and Moringa leaf tea processing factory. The research was conducted in January - February 2020. This research is a case study. The number of respondents was 110 respondents which selected using the quota method. The sampling method used was accidental sampling. Data collection was done by interview, observation and literature study. The data analysis used was descriptive analysis and multiple linear regression analysis. The results of the study are: product variables received unfavorable responses, price and place variables received good responses, promotion variables received bad responses and customers were satisfied. Product, price, place and promotion simultaneously affect customer satisfaction of Moringa leaf tea with a significant level of 0.000. The t-test results are significant on the price and place variables, while the product and promotion variables are not significant. Future research isexpected to analyze the level of customer satisfaction.
{"title":"The Influence of Marketing Mix on the Customer Satisfaction of Moringa Leaf Tea","authors":"Nisa Alfian Nikmah, A. Setiadi, T. Ekowati","doi":"10.24843/soca.2021.v15.i03.p12","DOIUrl":"https://doi.org/10.24843/soca.2021.v15.i03.p12","url":null,"abstract":"Marketing success is supported by the process of selecting the right product, good distribution channels, reasonable prices, and an effective promotion called Marketing Mix. Marketing Mix elements have to support each other in order to achieve marketing goals in order to achieve customer satisfaction. The objectives of this research are to analyze the Marketing Mix (product, price, place, promotion) and customer satisfaction of Moringa leaf tea and to analyze the effect of marketing mix on costumer satisfaction of Moringa leaf tea. The determination of the research location was based on the consideration that Blora Regency has a Moringa plantation and Moringa leaf tea processing factory. The research was conducted in January - February 2020. This research is a case study. The number of respondents was 110 respondents which selected using the quota method. The sampling method used was accidental sampling. Data collection was done by interview, observation and literature study. The data analysis used was descriptive analysis and multiple linear regression analysis. The results of the study are: product variables received unfavorable responses, price and place variables received good responses, promotion variables received bad responses and customers were satisfied. Product, price, place and promotion simultaneously affect customer satisfaction of Moringa leaf tea with a significant level of 0.000. The t-test results are significant on the price and place variables, while the product and promotion variables are not significant. Future research isexpected to analyze the level of customer satisfaction.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47285483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-18DOI: 10.24843/soca.2021.v15.i03.p06
Ika Agustin Maulidiah, G. Prayitno, A. Subagiyo
Agricultural extension is a learning process that designed to improve the skills of agricultural operators, in particular farmers. This study aimed to determine whether agricultural extension activities have a role to play in the development of Agro-politan areas and what factors impact agricultural extension. Descriptive statistical analysis, correlation analysis, and factor analysis were used. Based on descriptive statistical analysis, it can be seen that agricultural extension agents play a role in three subsystems in the Agropolitan Area (input subsystem, process subsystem, and marketing subsystem). Based on the correlation analysis and factor analysis, three factors influenced agricultural extension's success, such as the participation of farmers, the performance of agricultural extensions, and the methods of the extension used.
{"title":"The Role of Agricultural Extension on The Development of Farmers Group (Case Study: Pare Sub-district, Blitar Regency, East Java)","authors":"Ika Agustin Maulidiah, G. Prayitno, A. Subagiyo","doi":"10.24843/soca.2021.v15.i03.p06","DOIUrl":"https://doi.org/10.24843/soca.2021.v15.i03.p06","url":null,"abstract":"Agricultural extension is a learning process that designed to improve the skills of agricultural operators, in particular farmers. This study aimed to determine whether agricultural extension activities have a role to play in the development of Agro-politan areas and what factors impact agricultural extension. Descriptive statistical analysis, correlation analysis, and factor analysis were used. Based on descriptive statistical analysis, it can be seen that agricultural extension agents play a role in three subsystems in the Agropolitan Area (input subsystem, process subsystem, and marketing subsystem). Based on the correlation analysis and factor analysis, three factors influenced agricultural extension's success, such as the participation of farmers, the performance of agricultural extensions, and the methods of the extension used.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48917198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-18DOI: 10.24843/soca.2021.v15.i03.p15
Siti Fatimah Erniasari, Siswanto Imam Santoso, M. Mukson
The manufacturing business of Arabica Coffee highly potential in increasing the selling value of the coffee commodity. Unfortunately, this business still faces some hindrances during its implementation. This study aimed to: (1) analyze the amount of added-value in the manufacturing process of Arabica Coffee and (2) analyze the development strategy required. The study conducted from December 2019 to February 2020 in six Arabica Coffee Manufacturing businesses in Tlahab Village. This case-study was involving 12 respondents and employing Hayami Method, IFAS matrix, EFAS matrix, and SWOT matrix as the data analysis method. Result showed that the mean of the added-value of the green bean and coffee powder, green-bean coffee and the coffee powder was IDR 3,425.44 and IDR 16,916.05, 26.45% (moderate added value) and 54.94% (high added value), respectively. The analysis from the IFAS and EFAS matrix resulted six factors of strength, five factors of weakness, five factors of opportunity, and three factors of threat. According to the SWOT diagram, the Arabica Coffee manufacturing business in Tlahab Village was in Quadrant I that indicated the strategy required was using the strength and utilizing the opportunities existed. Those strategies consisted of the utilization of all resources in Tlahab Village, improving cooperation between the stakeholder and business owner, and developing the marketing management used.
{"title":"Added-Value and Development Strategy of Arabica Coffee Manufacturing Business","authors":"Siti Fatimah Erniasari, Siswanto Imam Santoso, M. Mukson","doi":"10.24843/soca.2021.v15.i03.p15","DOIUrl":"https://doi.org/10.24843/soca.2021.v15.i03.p15","url":null,"abstract":"The manufacturing business of Arabica Coffee highly potential in increasing the selling value of the coffee commodity. Unfortunately, this business still faces some hindrances during its implementation. This study aimed to: (1) analyze the amount of added-value in the manufacturing process of Arabica Coffee and (2) analyze the development strategy required. The study conducted from December 2019 to February 2020 in six Arabica Coffee Manufacturing businesses in Tlahab Village. This case-study was involving 12 respondents and employing Hayami Method, IFAS matrix, EFAS matrix, and SWOT matrix as the data analysis method. Result showed that the mean of the added-value of the green bean and coffee powder, green-bean coffee and the coffee powder was IDR 3,425.44 and IDR 16,916.05, 26.45% (moderate added value) and 54.94% (high added value), respectively. The analysis from the IFAS and EFAS matrix resulted six factors of strength, five factors of weakness, five factors of opportunity, and three factors of threat. According to the SWOT diagram, the Arabica Coffee manufacturing business in Tlahab Village was in Quadrant I that indicated the strategy required was using the strength and utilizing the opportunities existed. Those strategies consisted of the utilization of all resources in Tlahab Village, improving cooperation between the stakeholder and business owner, and developing the marketing management used.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45805921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-18DOI: 10.24843/soca.2021.v15.i03.p17
Amalia Nur Intan Pratama, E. Prasetyo, Bambang Mulyatno Setiawan
Factors influencing purchasing decision is vital for the product development and market line expansion. This study aimed to analyze consumer’s characteristics and factors influencing the purchasing decision of crystal guava in agrotourism sites owned by the Agricultural Technical Implementing Service Unit in Semarang City. This was a survey study conducted in Cepoko Agrotourism and Purwosari Agrotourism. These locations selected according to several considerations: managed by the Agricultural Technical Implementing Service Unit, Agricultural Board of Semarang City, distributed crystal guava with lower price, and consumer’s high interest in crystal guava that offered in the agrotourism site. A quota sampling technique was employed to select the number of participant required in the study. There were 100 consumers, 67 consumers from Cepoko Agrotourism and 33 consumers from Purwosari Agrotourism. Accidental sampling tecnique then applied to choose the eligible study participants. Descriptive and multiple linear regression analysis enrolled to analyze the study data. Results revealed that the majority of the participant were women, aged between 39 to 45 years old, graduated from senior high school and university (bachelor/diploma), housewives and entrepreneurs, had an average income of IDR 4,500,000/month, and had four family members. Product quality, promotion activity, attitude, and lifestyle identified as factors that affected the purchasing decision. Price, location, and motivation found to be not associated with the consumer’s purchasing decision.
{"title":"Factors Influencing the Purchasing Decision of Crystal Guava","authors":"Amalia Nur Intan Pratama, E. Prasetyo, Bambang Mulyatno Setiawan","doi":"10.24843/soca.2021.v15.i03.p17","DOIUrl":"https://doi.org/10.24843/soca.2021.v15.i03.p17","url":null,"abstract":"Factors influencing purchasing decision is vital for the product development and market line expansion. This study aimed to analyze consumer’s characteristics and factors influencing the purchasing decision of crystal guava in agrotourism sites owned by the Agricultural Technical Implementing Service Unit in Semarang City. This was a survey study conducted in Cepoko Agrotourism and Purwosari Agrotourism. These locations selected according to several considerations: managed by the Agricultural Technical Implementing Service Unit, Agricultural Board of Semarang City, distributed crystal guava with lower price, and consumer’s high interest in crystal guava that offered in the agrotourism site. A quota sampling technique was employed to select the number of participant required in the study. There were 100 consumers, 67 consumers from Cepoko Agrotourism and 33 consumers from Purwosari Agrotourism. Accidental sampling tecnique then applied to choose the eligible study participants. Descriptive and multiple linear regression analysis enrolled to analyze the study data. Results revealed that the majority of the participant were women, aged between 39 to 45 years old, graduated from senior high school and university (bachelor/diploma), housewives and entrepreneurs, had an average income of IDR 4,500,000/month, and had four family members. Product quality, promotion activity, attitude, and lifestyle identified as factors that affected the purchasing decision. Price, location, and motivation found to be not associated with the consumer’s purchasing decision.","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46208711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-18DOI: 10.24843/soca.2021.v15.i03.p04
Gusti Tedi Daryanto, D. Kurniati, S. Oktoriana
Pontianak city produced 400 tons of waste every day. The prevention of waste had been done in various ways; one of them was the utilization of waste by 8 waste banks to be used as craft products with an economic value. The aim of the research was to formulate alternative priority marketing strategies for processed waste craft products in Pontianak. The research method that used was descriptive qualitative methods, surveys and interviews with key informants to obtain SWOT criteria and alternative strategies. This research used primary and secondary data, primary data obtained from interviews and surveys that included waste banks data and respondent data, secondary data included waste production in Pontianak City, waste banks in Pontianak City. The data analysis used the combination of Analytical Hierarchy Process (AHP) and Strength Weakness Opportunities Threats (SWOT). The research results showed that the alternative priority for the marketing strategy of processed waste products was the strategy to improve Human Resources (0.462), such as product innovation, conducted comparative study with UKM (small-medium enterprises), made observations of products that people were interest in; information and technology improvement strategies (0.403), such as recruited and trained employees to understand information technology; institutional improvement strategies (0.135), such as upgraded and focused group discussions in the Waste Bank Forum, managed the requirements for marketing in supermarkets
{"title":"The Marketing Strategy of Waste-Processed Craft Product in Pontianak City","authors":"Gusti Tedi Daryanto, D. Kurniati, S. Oktoriana","doi":"10.24843/soca.2021.v15.i03.p04","DOIUrl":"https://doi.org/10.24843/soca.2021.v15.i03.p04","url":null,"abstract":"Pontianak city produced 400 tons of waste every day. The prevention of waste had been done in various ways; one of them was the utilization of waste by 8 waste banks to be used as craft products with an economic value. The aim of the research was to formulate alternative priority marketing strategies for processed waste craft products in Pontianak. The research method that used was descriptive qualitative methods, surveys and interviews with key informants to obtain SWOT criteria and alternative strategies. This research used primary and secondary data, primary data obtained from interviews and surveys that included waste banks data and respondent data, secondary data included waste production in Pontianak City, waste banks in Pontianak City. The data analysis used the combination of Analytical Hierarchy Process (AHP) and Strength Weakness Opportunities Threats (SWOT). The research results showed that the alternative priority for the marketing strategy of processed waste products was the strategy to improve Human Resources (0.462), such as product innovation, conducted comparative study with UKM (small-medium enterprises), made observations of products that people were interest in; information and technology improvement strategies (0.403), such as recruited and trained employees to understand information technology; institutional improvement strategies (0.135), such as upgraded and focused group discussions in the Waste Bank Forum, managed the requirements for marketing in supermarkets","PeriodicalId":33446,"journal":{"name":"Soca Jurnal Sosial Ekonomi Pertanian","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42946791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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