The study aimed to evaluate the potential effect of creative concepts and scripts of different short videos for the “National Anti-Cigarette Gift Giving Campaign” during the Chinese Lunar New Year.
The concept testing study used a mix-method design combining quantitative survey and qualitative group discussion. Online focus group discussions (FGD) were conducted among general population in Beijing, the capital city, and Xining City, Qinghai Province in China in December 2021. A total of 192 participants were recruited and divided into 16 FGD groups by age, sex, smoking history, and socio-economic level.
A total of five short videos were tested. Both quantitative and qualitative findings showed that the concepts and scripts of all the alternative short videos were easy to understand, but differences were observed in their potential to change participants’ behavioral intentions of cigarette gift-giving and culture appropriateness. “Gamified couple at home” was considered as the most suitable short video for wide dissemination during the Chinese Lunar New Year because of its innovative style and potential effectiveness in changing behavioral intentions. Although the short video themed “Gifting harm” showed a pronounced impact on personal motivation to not give cigarettes as gifts, it was not recommended due to the cultural inappropriateness.
Future development of public service advertisements such as short videos targeting tobacco control is suggested to use evidence-based research to identify the most effective and appropriate concepts. Due consideration should be extended to the cultural appropriateness of communication content and its alignment with the relevant occasion.
Vision loss is a leading cause of healthy life loss in late adulthood. We aimed to comprehensively examine the impact of population aging on vision loss prevalence worldwide.
This population-based study used repeated cross-sectional data on vision loss and its related causes from the Global Burden of Disease 2019 study. We investigated the impact of population aging by decomposing changes in vision loss prevalence into contributions of population growth, population aging, and epidemiological rate changes using the latest decomposition method and comparing the net effect of population aging and epidemiological rate changes.
The global vision loss prevalence attributed to population aging increased from 1991 to 2019, reaching 183.37 million in 2019. In relation to the 19 vision loss causes, the greatest increase in population aging-attributed vision loss prevalence was observed for near vision loss, refraction disorders, and cataract, whereas the contributions of glaucoma, diabetic retinopathy, and age-related macular degeneration were not substantial. The impact of population aging on vision loss prevalence varied greatly worldwide based on development levels. However, in most countries, the increase in vision loss prevalence caused by population aging exceeded far and could not be offset by epidemiological rate variations.
With the aging of the population, vision loss has become one of the most serious public health concerns. It is imperative that policy makers invest more in vision health preventive medicine and implement proven, cost-effective interventions to combat the epidemic of vision loss as the population ages.

