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The Service Factory 服务型工厂
Pub Date : 1988-08-01 DOI: 10.5465/AME.1988.4277252
R. B. Chase, W. Erikson
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引用次数: 327
Choosing an Involvement Strategy 选择参与策略
Pub Date : 1988-08-01 DOI: 10.5465/AME.1988.4277254
E. Lawler
The most prevalent approach to designing work organizations calls for such features as hierarchical decision making, simple repetitive jobs at the lowest level, and rewards based on carefully measured individual job performance. But this "control" approach appears to be losing favor. Numerous articles and books have recently argued that work organizations need to move toward an "involvement" or "commitment" approach to the design and management of work organizations.' The advantages of the involvement approach are said to include higher quality products and services, less absenteeism, less turnover, better decision making, and better problem solving in short, greater organizational effectiveness.2 Careful examination of the suggested ways to increase involvement reveals not one but at least three approaches to managing organizations. All three encourage employee participation in decision making. These three approaches, however, have different histories, advocates, advantages, and disadvantages. An organization interested in adopting an involvement-oriented approach needs to be aware of the differences among these approaches and strategically choose the approach that is best for it. The three approaches to involvement are (1) parallel suggestion involvement, (2) job involvement, and (3) high involvement. They differ in the degree to which they direct that four key features should be moved to the lowest level of an organization. Briefly, the features are: (1) information about the performance of the organization, (2) rewards that are based on the performance of the organization, (3) knowledge that enables employees to understand and contribute to organizational performance, and (4) power to make decisions that influence organizational direction and performance. Information, rewards, knowledge, and power are the central issues for all organizations. How they are positioned in an organization determines the core management style of the organization. When they are concentrated at the top, traditional control-oriented management exists; when they are moved downward, some form of participative management is being practiced. The parallel suggestion approach does the least to move power, knowledge, information, and rewards downward, while the high involvement approach does the most. Because they position power, information, knowledge, and rewards differently, these approaches tend to fit different situations and to produce different results. It is not that one is always better than another, but that they are different and, to some degree, competing. Let us consider how these three approaches operate, and the results they produce. Once we have reviewed them, we can discuss when and how they are best used.
设计工作组织的最流行的方法需要这样的特征:分层决策、最低层次的简单重复性工作,以及基于仔细衡量的个人工作表现的奖励。但这种“控制”方式似乎正在失宠。最近,许多文章和书籍都认为,工作组织需要采用“参与”或“承诺”的方法来设计和管理工作组织。参与方法的优点据说包括更高质量的产品和服务、更少的缺勤、更少的人员流动、更好的决策和更好的解决问题——简而言之,更大的组织效率仔细研究建议的增加参与的方法,可以发现至少有三种方法来管理组织。这三者都鼓励员工参与决策。然而,这三种方法有不同的历史、主张、优点和缺点。对采用面向参与的方法感兴趣的组织需要意识到这些方法之间的差异,并从战略上选择最适合它的方法。投入的三种途径是:(1)平行建议投入、(2)工作投入和(3)高投入。他们的不同之处在于他们指导的四个关键特征应该转移到组织的最低层次的程度。简而言之,这些特征是:(1)关于组织绩效的信息;(2)基于组织绩效的奖励;(3)使员工能够理解并为组织绩效做出贡献的知识;(4)影响组织方向和绩效的决策权力。信息、奖励、知识和权力是所有组织的核心问题。他们在组织中的定位决定了组织的核心管理风格。当他们集中在高层时,传统的控制导向管理存在;当他们向下移动时,某种形式的参与式管理正在被实践。平行建议方法对向下移动权力、知识、信息和奖励的作用最小,而高度参与方法的作用最大。因为他们对权力、信息、知识和奖励的定位不同,这些方法往往适合不同的情况,产生不同的结果。这并不是说一个人总是比另一个人好,而是说他们是不同的,在某种程度上是竞争的。让我们考虑一下这三种方法是如何运作的,以及它们产生的结果。一旦我们审查了它们,我们就可以讨论何时以及如何最好地使用它们。
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引用次数: 167
Restoring American Competitiveness: Looking for New Models of Organizations 恢复美国竞争力:寻找新的组织模式
Pub Date : 1988-05-01 DOI: 10.5465/AME.1988.4275515
T. Peters
Every day brings new reports of lousy American product or service quality, vis-a-vis our foremost overseas competitors. The news of buyers rejecting our products pours in from Des Moines; Miami; Santa Clara County, California; Budapest; Zurich; and even Beijing. Industry after industry is under attack old manufacturers and new, as well as the great hope of the future, the service industry. Change on an unimagined scale is a must, and islands of good news those responding with alacrity are available for our inspection. But it is becoming increasingly clear that the response is not coming fast enough. For instance, even the near-freefall of the dollar does not seem to be enough to make our exports attractive or reduce our passion for others' imports. "Competitiveness is a microeconomic issue," the chairman of Toyota Motors stated recently. By and large, I agree. There are things that Washington, Bonn, Tokyo, Sacramento, Harrisburg, and Albany can do to help. But most of the answers lie within that is, within the heads and hearts of our own managers.
每天都有关于美国产品或服务质量糟糕的新报道,与我们最重要的海外竞争对手相比。买家拒绝我们产品的消息从得梅因源源不断地传来;迈阿密;加州圣克拉拉县;布达佩斯;苏黎世;甚至是北京。一个接一个的行业都在受到新老厂商的冲击,还有对未来寄予厚望的服务业。以难以想象的规模进行变革是必须的,而那些积极响应的好消息岛屿可供我们检查。但越来越明显的是,应对措施来得不够快。例如,即使美元几近自由落体,似乎也不足以使我们的出口具有吸引力,或降低我们对别国进口的热情。“竞争力是一个微观经济问题,”丰田汽车(Toyota Motors)董事长最近表示。总的来说,我同意。华盛顿、波恩、东京、萨克拉门托、哈里斯堡和奥尔巴尼都可以提供一些帮助。但大多数答案都在我们自己的管理者的头脑和内心中。
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引用次数: 78
Cultivating an Image of Justice: Looking Fair on the Job 树立公正的形象:在工作中看起来公平
Pub Date : 1988-05-01 DOI: 10.5465/AME.1988.4275532
Jerald Greenberg
C ertainly, it would appear that being fair is a central interest among today's managers, concerned as they must be about providing "equal employment opportunities," adhering to "fair labor practices," and offering "a fair day's pay for a fair day's work." Just as judges promote fairness in the legal system, and referees and umpires ensure that sporting events are played fairly, managers are responsible for upholding both their company's and society's views of fairness by guaranteeing the fair treatment of employees.1 Despite this, however, it remains unclear what those responsible for the day-to-day management of organizations think constitutes fair behavior. Not surprisingly, just as legal scholars and philosophers cannot agree on what fairness really is in any absolute sense, social scientists have relied on studying justice as it is perceived to be that is, what is fair is in the eye of the beholder.2 In organizations, where the differing perspectives, interests, and goals of supervisors and subordinates might offer each access to different sources of information (as well as different biases on the same information), uncertainties about what is perceived to be fair are likely to arise.3 As a result, we may expect that seasoned managers trying to be fair may learn to focus on what others believe to be fair, thereby cultivating an impression of fairness rather than striving toward any abstract sense of morality. Indeed, when interviewing executives on the topic of organizational justice, I learned that in business organizations fairness was often a matter of impression-management. As one senior vice-president of a Fortune 500 firm confided in me, "What's fair is whatever the workers think is fair. My job is to convince them that what's good for the company is fair for them as individuals." Hearing this sentiment echoed by others, I began to suspect that fairness as viewed by corporate management was perhaps as much a matter of image as it was a matter of morality; that is, "looking fair" may be at least as important as actually "being fair." After all, even the best-intentioned, most "fair-minded" manager may fail to win the approval of subordinates who are not convinced of his or her fairness. Given this, we may ask the following two questions: (1) Are managers more concerned about looking fair or actually being fair? and (2) What do managers do to cultivate impressions of fairness? The Importance of Looking Fair: Survey Evidence
当然,公平似乎是当今管理者的核心利益,因为他们必须关心提供“平等的就业机会”,坚持“公平的劳动实践”,并提供“公平的一天的工作”。正如法官在法律体系中促进公平,裁判和裁判员确保体育赛事公平进行一样,管理者有责任通过保证公平对待员工来维护公司和社会对公平的看法然而,尽管如此,那些负责组织日常管理的人认为什么是公平行为,这一点仍然不清楚。毫不奇怪,正如法律学者和哲学家无法就绝对意义上的公平达成一致一样,社会科学家一直依赖于研究人们所认为的正义,也就是说,什么是公平是在观察者的眼中在组织中,主管和下属的不同观点、兴趣和目标可能会为每个人提供不同的信息来源(以及对同一信息的不同偏见),因此可能会出现关于什么是公平的不确定性因此,我们可以预期,经验丰富的管理者会努力做到公平,他们可能会学会关注别人认为公平的事情,从而培养一种公平的印象,而不是努力追求任何抽象的道德感。事实上,当我就组织公平这个话题采访高管时,我了解到,在商业组织中,公平往往是一个印象管理问题。正如一位《财富》500强企业的高级副总裁向我吐露的那样:“员工认为公平的就是公平。我的工作是让他们相信,对公司有利的事情对他们个人也是公平的。”听到其他人也有同样的看法,我开始怀疑,在企业管理层看来,公平或许既是一种道德问题,也是一种形象问题;也就是说,“看起来公平”可能至少与实际“公平”同样重要。毕竟,即使是最善意、最“公正”的经理,也可能无法赢得下属的认可,因为他们不相信他或她的公正。鉴于此,我们可能会问以下两个问题:(1)管理者更关心的是看起来公平还是实际上公平?(2)管理者如何培养公平的印象?外表公平的重要性:调查证据
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引用次数: 125
Controlling Competitive Dynamics by Taking Strategic Initiative 通过战略主动控制竞争动态
Pub Date : 1988-05-01 DOI: 10.5465/AME.1988.4275518
I. MacMillan
Today the popular press as well as the academic literature is replete with discussions of the increased turbulence of competition. The surviving competitors in the wake of this past decade's turbulent times are highly competent, aggressive, and possess significant resources. The implication for corporate strategy is that any competitive advantage currently held will eventually be eroded by the actions of these competent, resourceful opponents. It is no longer a question of whether the current competitive advantage will be eroded but rather a question of when. As a result, the challenge for today's strategist is to constantly seek the "second act" even as the firm is benefiting from the current competitive advantage it should be laying the groundwork for the upcoming competitive advantage. This challenge is best depicted by Exhibit 1. From the time the firm decides to make some strategic move to secure the initiative to the time that this initiative has been achieved and some type of competitive advantage has been created, is called the launch period. It is critical to minimize this period of time. The longer it takes to get an initiative in place, the more likely it is competitors will spot the move and the more time they will have to develop a counterinitiative. Furthermore, the launch period is a period of investment rather than revenue generation. So the longer it takes, the more we have to discount the revenue streams that result from having secured the initiative. In today's high cost capital markets, projects with long launch periods and high early outlays seldom return a positive net present value.
今天,大众媒体和学术文献都充斥着对日益激烈的竞争的讨论。在经历了过去十年的动荡之后,幸存下来的竞争对手都非常能干、积极进取,并拥有大量资源。这对企业战略的启示是,目前拥有的任何竞争优势最终都会被这些有能力、足智多谋的对手的行动所侵蚀。问题不再是当前的竞争优势是否会被削弱,而是何时会被削弱。因此,今天的战略家面临的挑战是不断寻求“第二幕”,即使公司从当前的竞争优势中受益,它也应该为即将到来的竞争优势奠定基础。表1最好地描述了这一挑战。从公司决定采取一些战略行动来确保主动权的时间到该主动权已经实现并创造了某种类型的竞争优势的时间,称为启动期。尽量减少这段时间是至关重要的。采取主动行动所需的时间越长,竞争对手就越有可能发现这一行动,他们就有更多的时间来制定反主动行动。此外,发布期是一个投资期,而不是创收期。因此,花费的时间越长,我们就越必须对获得主动性所带来的收入流进行折扣。在当今高成本的资本市场上,启动周期长、前期支出高的项目很少能获得正的净现值回报。
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引用次数: 57
Who Reaches for the Golden Handshake 谁能拿到黄金握手
Pub Date : 1988-05-01 DOI: 10.5465/AME.1988.4275526
A. Howard
Downsizing. The word has a fearful ring, both to those whose jobs are in jeopardy and to those who must make the decision to push others out of the corporation. To soften the blow of workforce reductions, especially when they involve management employees, companies frequently offer a financial incentive or "golden handshake" to volunteers willing to terminate their employment ahead of schedule. This has been particularly effective for those nearing retirement, who can claim their pension and an additional payout. The golden handshake offer often takes the form of a bonus payment, which may be supplemented by a change in pension requirements, resulting in a larger pension. (For example, a company may give the employee credit for more years than he or she actually worked.) Observing the departure of managers reaching for such golden handshake offers, an executive may wonder, "What have I done? Have I lost my best managers?" At the same time, colleagues may wonder, "What will become of them? Will they regret it? Should I do the same thing?" Some answers to these questions come from a longitudinal study begun in the 1950s of Bell System managers. Participants in the study were followed intensively until the mid-1980s, by which time a significant number had taken an early retirement. Those who left with golden handshake offers were compared to other early retirees, and all who retired early were compared to an equivalent group who remained active on the company payroll. Also explored was whether it was possible to predict which managers were most likely to retire early. Data collected periodically over their managerial careers reveal that the retirees differed from the actives in terms of their work motivations and attitudes, their financial concerns, and their values and interests. A final consideration is the reactions of the early retirees to the circumstances of their departures and to their lives in retirement. These various analyses have led to recommendations for companies' using golden handshake offers.
裁员。无论是对那些工作处于危险之中的人,还是对那些必须做出决定把别人赶出公司的人来说,这个词都带有可怕的意味。为了减轻裁员带来的冲击,特别是当裁员涉及管理人员时,公司通常会向自愿提前离职的员工提供经济奖励或“金握手”。这对那些即将退休的人尤其有效,他们可以申请养老金和额外支出。“黄金握手”通常以奖金的形式出现,并可能辅以养老金要求的变化,从而提高养老金数额。(例如,公司可能会给员工提供比他或她实际工作年限更长的积分。)看到经理们拿着高薪离职,一位高管可能会想:“我做了什么?我是不是失去了最好的经理?”与此同时,同事们可能会想,“他们会变成什么样?”他们会后悔吗?我应该做同样的事吗?”这些问题的一些答案来自于20世纪50年代开始的一项对贝尔系统经理的纵向研究。这项研究的参与者一直被密切跟踪到20世纪80年代中期,到那时,有相当一部分人已经提前退休。研究人员将那些拿着高薪离职的人与其他提前退休的人进行了比较,将所有提前退休的人与那些仍然在公司工作的人进行了比较。研究还探讨了是否有可能预测哪些经理最有可能提前退休。在他们的管理生涯中定期收集的数据显示,退休人员在工作动机和态度、财务问题、价值观和兴趣方面与在职人员不同。最后要考虑的是提前退休人员对他们离开的环境和退休生活的反应。这些不同的分析为公司提供了使用“金握手”的建议。
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引用次数: 12
Successful vs. Effective Real Managers 成功vs有效的真正的管理者
Pub Date : 1988-05-01 DOI: 10.5465/AME.1988.4275524
F. Luthans
W hat do successful managers those who have been promoted relatively quickly have in common with effective managers those who have satisfied, committed subordinates and high performing units? Surprisingly, the answer seems to be that they have little in common. Successful managers in what we define as "real organizations" large and small mainstream organizations, mostly in the mushrooming service industry in middle America are not engaged in the same day-to-day activities as effective managers in these organizations. This is probably the most important, and certainly the most intriguing, finding of a comprehensive four-year observational study of managerial work that is reported in a recent book by myself and two colleagues, titled Real Managers.1 The startling finding that there is a difference between successful and effective managers may merely confirm for many cynics and "passed over" managers something they have suspected for years. They believe that although managers who are successful (that is, rapidly promoted) may be astute politicians, they are not necessarily effective. Indeed, the so-called successful managers may be the ones who do not in fact take care of people and get high performance from their units. Could this finding explain some of the performance problems facing American organizations today? Could it be that the successful managers, the politically savvy ones who are being rapidly promoted into responsible positions, may not be the effective managers, the ones with satisfied, committed subordinates turning out quantity and quality performance in their units? This article explores the heretofore assumed equivalence of "successful managers" and "effective managers." Instead of looking for sophisticated technical or governmental approaches to the performance problems facing today's organizations, the solution may be as simple as promoting effective managers and learning how they carry out their jobs. Maybe it is time to turn to the real managers themselves for some answers. And who are these managers? They are found at all levels and in all types of organizations with titles such as department head, general manager, store manager, marketing manager, office manager, agency chief, or district manager. In other words, maybe the answers to the performance problems facing organizations today can be found in their own backyards, in the managers themselves in their day-today activities. The Current View of Managerial Work
成功的管理者——那些升职相对较快的管理者——与那些拥有满意、忠诚的下属和高绩效单位的高效管理者有什么共同之处?令人惊讶的是,答案似乎是它们几乎没有共同之处。在我们所定义的“真正的组织”中,成功的管理者在大大小小的主流组织中,主要是在美国中部迅速发展的服务业中,与这些组织中有效的管理者所从事的日常活动不同。这可能是我和两位同事对管理工作进行了为期四年的全面观察研究后得出的最重要、当然也是最有趣的发现。我和两位同事最近出版了一本书,名为《真正的管理者》(Real managers)。关于成功的管理者和高效的管理者之间存在差异的惊人发现,可能只是证实了许多愤世嫉俗者和“被忽视”的管理者多年来一直怀疑的事情。他们认为,虽然成功的管理者(即迅速晋升的管理者)可能是精明的政治家,但他们不一定是有效率的。事实上,所谓成功的管理者可能是那些实际上并不关心员工并从他们的单位获得高绩效的人。这一发现能否解释当今美国组织所面临的一些绩效问题?会不会是那些成功的管理者,那些在政治上精明的管理者,被迅速提升到负责任的职位,可能不是有效的管理者,他们的下属满意、忠诚,在他们的单位里做出了数量和质量的业绩?本文探讨了迄今为止假设的“成功的管理者”和“有效的管理者”的等价性。与其寻找复杂的技术或政府方法来解决当今组织所面临的性能问题,解决方案可能很简单,只要提升高效的管理者并学习他们如何开展工作。也许是时候向真正的管理者自己寻求一些答案了。这些经理是谁?他们在各个层次和各种类型的组织中都有职位,如部门主管、总经理、商店经理、营销经理、办公室经理、代理主管或地区经理。换句话说,也许当今组织所面临的绩效问题的答案可以在他们自己的后院找到,在管理者自己的日常活动中找到。当前的管理工作观
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引用次数: 269
Cultural Values and the CEO: Alluring Companions? 文化价值观与CEO:吸引人的伴侣?
Pub Date : 1988-02-01 DOI: 10.5465/AME.1988.4275592
Ellen F. Jackofsky, J. Slocum, Sara J. McQuaid
One hundred fifty years ago, William Procter and James Gamble delivered their handmade candles and soap by wheelbarrow. Their emphasis even then on innovative marketing, competitive strategies, and uncompromised honesty are hallmarks of the multinational Procter & Gamble Company today. IBM's Tom Watson, Jr. believed in constructive rebellion, claiming, "You can make a wild duck tame, but you can't make a tame duck wild again." Today the wild duck is a symbol of IBM's unwavering respect for creative nonconformists that is, as long as they fly in the same direction. A founder of more recent vintage, Apple Computer's Steven Jobs is the quintessential rugged individualist whose fresh approach, willingness to take risks, and originality are evident in the company's name, as well as every product it makes. These descriptions illustrate how a founder's values permeate a corporation and affect its direction. When leadership changes, the new leader often carries on traditions while bringing along a new set of values that are also gradually integrated into the company's culture. An awareness of different companies' values can facilitate a firm in its business transactions and help stave off conflict. The abundance of such corporate raiders as T. Boone Pickens and Carl Icahn, and the impact raiders have had on Phillips Oil, TWA, CBS, Gulf Oil, and other companies' human resources, are clear evidence of a clash of values. The current emphasis on corporate culture both in academic journals and the popular press underscores the need for practicing managers to appreciate its influence. Yet little attention has been paid to the influence of national culture on corporations outside the United States. Viewing the world as "global village" requires that managers become more knowledgeable about international business yet many managers simply conduct international business as though they were dealing with fellow Americans. Culture shock, not to mention lost business, has often been the result. This article presents a framework for anticipating societal values that ultimately impact the behaviors of chief executive officers. Analyses of CEOs from five different cultures will illustrate how the framework can be used by managers involved in international business. Although biographies, stories, and legends about company founders are abundant, surprisingly little consideration has been given to the importance of the current CEO to the firm. What has been written usually focuses on CEO succession or demographic statistics. Clearly, other variables including personality characteristics, organizational design, environment, and business strategy influence CEO behavior, but it is our contention that value systems necessarily come first and may actually determine these other factors and govern their impact on the CEO. The potential for cultural differences among organizations is well known. The dominant values of a particular national culture are reflected in the constraints i
150年前,威廉·普罗克特和詹姆斯·甘布尔用手推车运送他们手工制作的蜡烛和肥皂。即使在当时,他们也强调创新的营销、竞争策略和毫不妥协的诚实,这是今天跨国公司宝洁公司的标志。IBM的汤姆·沃森(Tom Watson Jr.)相信建设性的反叛,他说:“你可以驯服一只野鸭,但你不能让一只驯服的鸭子再次变得野性。”如今,野鸭象征着IBM对创造性的不墨守成规者坚定不移的尊重,也就是说,只要他们朝着同一个方向飞行。苹果电脑公司(Apple Computer)的创始人史蒂文·乔布斯(Steven Jobs)是一位典型的粗犷个人主义者,他的新方法、冒险精神和独创性在公司的名字以及它生产的每一件产品中都显而易见。这些描述说明了创始人的价值观是如何渗透到一家公司并影响其发展方向的。当领导层发生变化时,新领导人通常会继承传统,同时带来一套新的价值观,这些价值观也逐渐融入公司文化。了解不同公司的价值观可以促进公司的商业交易,并有助于避免冲突。像t·布恩·皮肯斯和卡尔·伊坎这样的公司掠夺者比比皆是,而且掠夺者对菲利普斯石油公司、环球航空公司、哥伦比亚广播公司、海湾石油公司和其他公司的人力资源造成了影响,这些都是价值观冲突的明显证据。目前,学术期刊和大众媒体都强调企业文化,这凸显了实践管理者欣赏企业文化影响的必要性。然而,很少有人注意到民族文化对美国以外的公司的影响。将世界视为“地球村”要求管理者对国际业务有更多的了解,然而许多管理者只是简单地进行国际业务,就好像他们是在与美国同胞打交道一样。结果往往是文化冲击,更不用说生意损失了。本文提出了一个预测最终影响首席执行官行为的社会价值观的框架。对来自五种不同文化的首席执行官的分析将说明该框架如何被参与国际业务的管理者使用。尽管关于公司创始人的传记、故事和传说很多,但令人惊讶的是,很少有人考虑到现任首席执行官对公司的重要性。所写的内容通常侧重于CEO继任或人口统计数据。显然,包括人格特征、组织设计、环境和商业战略在内的其他变量也会影响CEO的行为,但我们的论点是,价值体系必然是第一位的,它可能实际上决定了这些其他因素,并控制了它们对CEO的影响。组织之间潜在的文化差异是众所周知的。特定民族文化的主导价值反映在环境(如政府、顾客和供应商)对组织施加的约束中。此外,一个组织的创始人从一开始就给这个组织施加了一定的学识和文化价值。最后,创始人以外的组织成员的行为方式与“统治精英”(创始人或现任CEO)的价值观一致。文化和价值体系是密切相关的。个人从社会中学习尊重隐私或言论自由等价值观。虽然每个人将这些价值观转化为行动的方式不同,但总的来说,我们可以通过了解他们的文化所珍视的价值观来开始理解首席执行官的行为。
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引用次数: 60
Women: World-Class Managers for Global Competition 女性:全球竞争的世界级管理者
Pub Date : 1988-02-01 DOI: 10.5465/AME.1988.4275576
M. Jelinek, N. Adler
It is no secret that business faces an environment radically different from that of even a few years ago, the result of increasingly global competition. The Commerce Department estimated in 1984 that in U. S. domestic markets some 70% of firms faced "significant foreign competition," up from only 25% a decade previously. By 1987, the chairman of the Foreign Trade Council estimated the figure to be 80%. In 1984, U.S. exports to markets abroad accounted for 12.5% of the GNP; by comparison, Japan's 1984 exports were 16.5% of its GNP.1 Global competition is serious, it is pervasive, and it is here to stay. More stringent competition is an important result of this global economy. (See Exhibit 1.) Because markets are increasingly interconnected, "world-class standards" are quickly becoming the norm. New products developed in one market are soon visible in markets around the world, as initial producers use their advantage, forcing competitors to meet the challenge or lose market share. Product life-cycle has been reduced by 75%. Product development and worldwide marketing are becoming almost simultaneous. For example, recent developments in superconductivity, initially demonstrated in Zurich, were quickly replicated in The People's Republic of China, the United States, Japan, and in Europe. Similarly, U.S. automobile customers quickly learned to demand improved quality from U.S. automakers, once the Japanese autos had demonstrated it. Standards for price, performance, and quality have been permanently altered worldwide.
众所周知,商业面临的环境与几年前截然不同,这是日益全球化竞争的结果。美国商务部在1984年估计,在美国国内市场,大约70%的公司面临“严重的外国竞争”,而十年前这一比例仅为25%。到1987年,对外贸易委员会主席估计这个数字是80%。1984年,美国对海外市场的出口占国民生产总值的12.5%;相比之下,日本1984年的出口占其国民生产总值的16.5%。全球竞争是严重的,它是普遍的,并将继续存在。更激烈的竞争是全球化经济的一个重要结果。(见表1)由于市场之间的联系日益紧密,“世界级标准”正迅速成为常态。在一个市场上开发的新产品很快就能在世界各地的市场上看到,因为最初的生产商利用他们的优势,迫使竞争对手迎接挑战,否则就会失去市场份额。产品生命周期缩短了75%。产品开发和全球营销几乎同时进行。例如,超导的最新发展,最初在苏黎世展示,很快被中华人民共和国、美国、日本和欧洲复制。同样,一旦日本汽车证明了这一点,美国汽车消费者很快就学会了要求美国汽车制造商提高质量。世界范围内的价格、性能和质量标准已经发生了永久性的改变。
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引用次数: 120
Declining U.S. Competitiveness: Reflections on a Crisis 美国竞争力下降:对危机的反思
Pub Date : 1988-02-01 DOI: 10.5465/AME.1988.4275596
C. Hill, M. Hitt, R. Hoskisson
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引用次数: 111
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Academy of Management Executive
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