Pub Date : 2019-06-20DOI: 10.32535/IJTHAP.V2I2.526
A. Thinnosha, P. Thambyraja, D. Kee, A. Patmapriya, P. Morali, A. Thaneshweri, P. Thangesvaren, A. Vejaydarssni, P. Pushpagaran, Abdulmohsen Alnassar
Secret Recipe has launched its market to several countries such as Singapore, Indonesia, Thailand, Philippines, and China and all over Malaysia. It expects its market will launched internationally in the future. Secret Recipe has earned numerous accolades every year; some of the more prominent ones are * Best Cheesecake Award 1998 * Most Original Chocolate Award 1999 * Best Cheesecake Award 2000 * Best Lamb Stew Award 2001 * Enterprise 50 Award 2002 b. Vision .The purpose of this project is to analyse the issues facing by the company and give some suggestions to overcome the problem,enhance learning in organisational behaviour and by joining this project student can learn other cultures.The methods that we are going to use to complete this research are by interviewing which enable face to face discussion,brainstorming by having discussion in group to solve the issues,survey,online research method to get more information such as company’s history and company’s oraganisation,questionnaire. Based on the research the issues faced by Secret Recipe Company are financial management process,employee problems,increase in price of the product due to raw materials scarcity and hight cost production ,competition,and weakness in internal control(human resource). Based on this project we can conclude that this project can be a new and effective way and solution for the companies that are facing issues in their business.We also get an opportunity to work as a consultant and get experience in providing solution for companies in Asia.Through this project we have learnt and gain knowledge and expand our networking.
{"title":"Company Name: Secret Recipe","authors":"A. Thinnosha, P. Thambyraja, D. Kee, A. Patmapriya, P. Morali, A. Thaneshweri, P. Thangesvaren, A. Vejaydarssni, P. Pushpagaran, Abdulmohsen Alnassar","doi":"10.32535/IJTHAP.V2I2.526","DOIUrl":"https://doi.org/10.32535/IJTHAP.V2I2.526","url":null,"abstract":"Secret Recipe has launched its market to several countries such as Singapore, Indonesia, Thailand, Philippines, and China and all over Malaysia. It expects its market will launched internationally in the future. Secret Recipe has earned numerous accolades every year; some of the more prominent ones are * Best Cheesecake Award 1998 * Most Original Chocolate Award 1999 * Best Cheesecake Award 2000 * Best Lamb Stew Award 2001 * Enterprise 50 Award 2002 b. Vision .The purpose of this project is to analyse the issues facing by the company and give some suggestions to overcome the problem,enhance learning in organisational behaviour and by joining this project student can learn other cultures.The methods that we are going to use to complete this research are by interviewing which enable face to face discussion,brainstorming by having discussion in group to solve the issues,survey,online research method to get more information such as company’s history and company’s oraganisation,questionnaire. Based on the research the issues faced by Secret Recipe Company are financial management process,employee problems,increase in price of the product due to raw materials scarcity and hight cost production ,competition,and weakness in internal control(human resource). Based on this project we can conclude that this project can be a new and effective way and solution for the companies that are facing issues in their business.We also get an opportunity to work as a consultant and get experience in providing solution for companies in Asia.Through this project we have learnt and gain knowledge and expand our networking.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"231 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127533038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-20DOI: 10.32535/IJTHAP.V2I2.527
K. Nagarajan, D. Kee, Rueben Thevarajan, Sathiaseelan Kumaran, Mugentheran Letchumanan, A. Aziz
McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. Although McDonald's is best known for its hamburgers, cheeseburgers and french fries, they also feature chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. McDonald’s is one of the first big chains in the U.S. to begin widespread testing of plastic straw alternatives. McDonald’s, which operates 14,000 restaurants in the U.S., has been working to find a more sustainable solution for plastic straws globally. The purpose of this project is to analyse the effort taken by Mcdonald’s globally to reduce plastic usage, specifically plastic bags and straws, to find the flaws in their efforts, to provide suggestions to overcome the flaws, enhance learning in organisational behaviour and by this joint project students can learn other cultures and share their experiences globally. The methods that we are going to use to complete this research are by interviewing which enables face to face discussion, brainstorming by having discussion in group to solve the issues, survey, questionnaire, online research method to get more informations, such as company history company organisation. Based on the research, the efficiency of plastic reduction and the methods focused towards green environment. Based on this project, we can conclude that this project can be a new and effective way and solutions to companies that are having flaws in their management and operation.
{"title":"Efforts of McDonald’s Towards Green Environment: Case Study on McDonald’s","authors":"K. Nagarajan, D. Kee, Rueben Thevarajan, Sathiaseelan Kumaran, Mugentheran Letchumanan, A. Aziz","doi":"10.32535/IJTHAP.V2I2.527","DOIUrl":"https://doi.org/10.32535/IJTHAP.V2I2.527","url":null,"abstract":"McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. Although McDonald's is best known for its hamburgers, cheeseburgers and french fries, they also feature chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. McDonald’s is one of the first big chains in the U.S. to begin widespread testing of plastic straw alternatives. McDonald’s, which operates 14,000 restaurants in the U.S., has been working to find a more sustainable solution for plastic straws globally. The purpose of this project is to analyse the effort taken by Mcdonald’s globally to reduce plastic usage, specifically plastic bags and straws, to find the flaws in their efforts, to provide suggestions to overcome the flaws, enhance learning in organisational behaviour and by this joint project students can learn other cultures and share their experiences globally. \u0000The methods that we are going to use to complete this research are by interviewing which enables face to face discussion, brainstorming by having discussion in group to solve the issues, survey, questionnaire, online research method to get more informations, such as company history company organisation. Based on the research, the efficiency of plastic reduction and the methods focused towards green environment. Based on this project, we can conclude that this project can be a new and effective way and solutions to companies that are having flaws in their management and operation.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"177 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116703808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-20DOI: 10.32535/IJTHAP.V2I2.528
Nur Izzati Husna Sapian, D. Kee, Nurul Nadia Bt Abu Hassan, Nur Farah Izzah Bt Ahmad Faizh, N. Miswan
The project is about a case study on TGV Cinemas Sdn Bhd. TGV Cinemas is one of Malaysia’s premier film exhibition companies and established its name as a pioneer of cinema industry. We focus on the issues faced by this company which are inefficiency of customer services such as call centre and online movie ticket purchase, employees’ services, unreasonable food and beverages prices and maintenance of hall. The methodology that we employed to conduct this project is by interviewing the employees, distributing questionnaire among random people and online research. This study will discuss the solutions that can be implemented by the company to solve these problems which are improving their website system, expand employees’ skills, adjust their prices for foods and beverages and perform regular inspection. Keywords: TGV, Cinema Industry, Customer Services, Employees’ Services, Unreasonable Food and Beverages Prices, Maintenance of Hall
该项目是关于TGV Cinemas Sdn Bhd的一个案例研究。TGV电影院是马来西亚首屈一指的电影放映公司之一，并确立了其在电影行业的先驱地位。我们关注的是该公司面临的客户服务效率低下的问题，如呼叫中心和在线电影票购买，员工服务，不合理的食品和饮料价格以及大厅的维护。我们采用的方法来进行这个项目是通过采访员工，随机分发问卷和在线研究。本研究将讨论公司可以实施的解决方案，以解决这些问题，这些问题是改善他们的网站系统，扩大员工的技能，调整他们的食品和饮料价格，并进行定期检查。关键词:TGV，影院行业，客户服务，员工服务，不合理的餐饮价格，大厅维护
{"title":"Case Study on TGV Cinemas SDN BHD","authors":"Nur Izzati Husna Sapian, D. Kee, Nurul Nadia Bt Abu Hassan, Nur Farah Izzah Bt Ahmad Faizh, N. Miswan","doi":"10.32535/IJTHAP.V2I2.528","DOIUrl":"https://doi.org/10.32535/IJTHAP.V2I2.528","url":null,"abstract":"The project is about a case study on TGV Cinemas Sdn Bhd. TGV Cinemas is one of Malaysia’s premier film exhibition companies and established its name as a pioneer of cinema industry. We focus on the issues faced by this company which are inefficiency of customer services such as call centre and online movie ticket purchase, employees’ services, unreasonable food and beverages prices and maintenance of hall. The methodology that we employed to conduct this project is by interviewing the employees, distributing questionnaire among random people and online research. This study will discuss the solutions that can be implemented by the company to solve these problems which are improving their website system, expand employees’ skills, adjust their prices for foods and beverages and perform regular inspection. \u0000Keywords: TGV, Cinema Industry, Customer Services, Employees’ Services, Unreasonable Food and Beverages Prices, Maintenance of Hall","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126869213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-20DOI: 10.32535/IJTHAP.V2I2.531
Chai Yuan Ping, Daisy Mui Hung Kee, Chai Yee Ling, Chew Shi Xian, Wong Chun Sian, Yusef Hamad Alnasser
MAS Airlines was branded as Malaysia Airlines and known as the second big airlines' company in Malaysia. We choose MAS Airlines as our targeted company in this project due to the huge information can be accessed on the Internet and the issues that go through by MAS Airlines in this few years. We have accessed the current issue faced by our targeted company, MAS Airlines. According to our research, we found out that the company is having difficulties in competing with the competitors, facing unprofitability and failed to turnover and managing its technical capacity. Problems identified were flight MH001, an Airbus from London to Malaysia which forced to turn back more than an hour, MH134 which returned to Brisbane due to misplacement of plastic covers and the emergency landing of MH122. We followed our findings by investigating the reasons for those tragedies from happening. Since the airline had undergone top management handover, the company is obviously struggling with staff engagement. From a factual perspective, the airline is currently experiencing losses continuously for 3 years which ended up with dramatic RM1 billion losses when implementing a restructuring plan. High operation expenditure such as excessive high salary paid to top management is believed to be the dominating cause. Besides, extreme cash outflow due to the purchase of an aircraft was also regarded as a bad investment. MAS Airlines should be reconstructed and rebuilt after going through some critical issues in order to back to the top status as before by conducting the effective policies.
{"title":"Malaysia Airlines Berhad","authors":"Chai Yuan Ping, Daisy Mui Hung Kee, Chai Yee Ling, Chew Shi Xian, Wong Chun Sian, Yusef Hamad Alnasser","doi":"10.32535/IJTHAP.V2I2.531","DOIUrl":"https://doi.org/10.32535/IJTHAP.V2I2.531","url":null,"abstract":"MAS Airlines was branded as Malaysia Airlines and known as the second big airlines' company in Malaysia. We choose MAS Airlines as our targeted company in this project due to the huge information can be accessed on the Internet and the issues that go through by MAS Airlines in this few years. \u0000We have accessed the current issue faced by our targeted company, MAS Airlines. According to our research, we found out that the company is having difficulties in competing with the competitors, facing unprofitability and failed to turnover and managing its technical capacity. Problems identified were flight MH001, an Airbus from London to Malaysia which forced to turn back more than an hour, MH134 which returned to Brisbane due to misplacement of plastic covers and the emergency landing of MH122. \u0000We followed our findings by investigating the reasons for those tragedies from happening. Since the airline had undergone top management handover, the company is obviously struggling with staff engagement. From a factual perspective, the airline is currently experiencing losses continuously for 3 years which ended up with dramatic RM1 billion losses when implementing a restructuring plan. High operation expenditure such as excessive high salary paid to top management is believed to be the dominating cause. Besides, extreme cash outflow due to the purchase of an aircraft was also regarded as a bad investment. \u0000MAS Airlines should be reconstructed and rebuilt after going through some critical issues in order to back to the top status as before by conducting the effective policies.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115325324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-20DOI: 10.32535/IJTHAP.V2I2.530
Enedy Edward Edum, D. Kee, Muhammad Harith Zulkifli, Norain Natasha Noorazmi, Siti Murni Hamizi, A. Almutairi
This research about Pos Malaysia which is one of the famous postal delivery services in Malaysia. The purpose of this research to study about employee ethics and management in Pos Malaysia that provide postal services of letters, parcels and others to their customers. Good management and efficient service are need to fulfill their customers satisfaction and wants. Especially during nowadays, the demand of postal service increases with the new type of selling which is online shopping or known as E-commerce business. This research also discusses about the strategies to maximize Pos Malaysia’s profit. In addition, feedback and complains need to take as a motivation to be successful organization. The modifications make by Pos Malaysia according to their customers feedback may help the company to improve their services and fulfill their customer needs. In conclusion, our hope doing this research to increase our learning, knowledge and help Pos Malaysia to be the most excellent postal delivery service either in Malaysia or in the world. Keywords: ethics, employee, management, postal services, customer needs, demand, Ecommerce, maximize profit, feedback, improvement
{"title":"Pos Laju MY’s Courier Management by Employee Efficiency Issues","authors":"Enedy Edward Edum, D. Kee, Muhammad Harith Zulkifli, Norain Natasha Noorazmi, Siti Murni Hamizi, A. Almutairi","doi":"10.32535/IJTHAP.V2I2.530","DOIUrl":"https://doi.org/10.32535/IJTHAP.V2I2.530","url":null,"abstract":"This research about Pos Malaysia which is one of the famous postal delivery services in Malaysia. The purpose of this research to study about employee ethics and management in Pos Malaysia that provide postal services of letters, parcels and others to their customers. Good management and efficient service are need to fulfill their customers satisfaction and wants. Especially during nowadays, the demand of postal service increases with the new type of selling which is online shopping or known as E-commerce business. This research also discusses about the strategies to maximize Pos Malaysia’s profit. In addition, feedback and complains need to take as a motivation to be successful organization. The modifications make by Pos Malaysia according to their customers feedback may help the company to improve their services and fulfill their customer needs. In conclusion, our hope doing this research to increase our learning, knowledge and help Pos Malaysia to be the most excellent postal delivery service either in Malaysia or in the world. \u0000Keywords: ethics, employee, management, postal services, customer needs, demand, Ecommerce, maximize profit, feedback, improvement","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125023167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-20DOI: 10.32535/ijthap.v2i2.522
Gde Bagus Brahma Putra, Made Santana Putra Adiyadnya, Ni Putu Yuria Mendra
This study aims to investigate whether energy conservation, mobility and transportation, waste avoidance, recycling, consumerism, and vicarious behaviors toward conservation play a role in the formation of pro-environmental behavior among tourists visiting sites in the city of Denpasar. The results showed that the six of behaviors that forming pro environmental behavior, two of them were not had an influence on the formation of pro environmental behavior among the tourists visiting the historical sites in the city Denpasar. Such behavior is Energy conservation, and Mobility and transportation. Keywords: pro environmental behavior, energy conservation, mobility, behavior, tourism
{"title":"Pro Environmental Behavior: Is the Travelers Apply It in The City of Denpasar?","authors":"Gde Bagus Brahma Putra, Made Santana Putra Adiyadnya, Ni Putu Yuria Mendra","doi":"10.32535/ijthap.v2i2.522","DOIUrl":"https://doi.org/10.32535/ijthap.v2i2.522","url":null,"abstract":"This study aims to investigate whether energy conservation, mobility and transportation, waste avoidance, recycling, consumerism, and vicarious behaviors toward conservation play a role in the formation of pro-environmental behavior among tourists visiting sites in the city of Denpasar. The results showed that the six of behaviors that forming pro environmental behavior, two of them were not had an influence on the formation of pro environmental behavior among the tourists visiting the historical sites in the city Denpasar. Such behavior is Energy conservation, and Mobility and transportation. \u0000Keywords: pro environmental behavior, energy conservation, mobility, behavior, tourism","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"450 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123044764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-20DOI: 10.32535/IJTHAP.V2I2.524
Lim Kai Sin, D. Kee, Shirlin Teoh Keo Shin, Low Tze Qing, Ong Jia Ying
Fried chicken is one of the most favourite food in Malaysia while other types of fast food were also acquainted to attract consumers. The company’s lead in Malaysia’s fast food industry is KFC Holdings (M) Berhad, a subsidiary of QSR Brand (M) Holdings Berhad, attributed to its dominant presence specialises in fried chicken. The research question can be defined as following: How KFC compete and survive among all fast food restaurant in Malaysia? This research aims to understand the high competence issues faced by KFC Malaysia and recommend strategies to solve the problems. Using primary and secondary data, collect responds from Google Form and obtain data via Internet, this study analyses competitions and challenges confronted by KFC Malaysia. In this study, KFC Malaysia faces high competition in fast food industry, poor services from staff and lack of attractive promotion issues. Launch and promote new products based on consumers’ taste, ways to improve service quality of staff and promotional methods to increase sales were suggested to solve these problems. The main competitor of KFC Malaysia currently is McDonald’s. Keywords: KFC Malaysia, fast food industry, high competition, recommendations, improvements, promotions.
{"title":"High Competence Faced by KFC Malaysia","authors":"Lim Kai Sin, D. Kee, Shirlin Teoh Keo Shin, Low Tze Qing, Ong Jia Ying","doi":"10.32535/IJTHAP.V2I2.524","DOIUrl":"https://doi.org/10.32535/IJTHAP.V2I2.524","url":null,"abstract":"Fried chicken is one of the most favourite food in Malaysia while other types of fast food were also acquainted to attract consumers. The company’s lead in Malaysia’s fast food industry is KFC Holdings (M) Berhad, a subsidiary of QSR Brand (M) Holdings Berhad, attributed to its dominant presence specialises in fried chicken. The research question can be defined as following: How KFC compete and survive among all fast food restaurant in Malaysia? This research aims to understand the high competence issues faced by KFC Malaysia and recommend strategies to solve the problems. Using primary and secondary data, collect responds from Google Form and obtain data via Internet, this study analyses competitions and challenges confronted by KFC Malaysia. In this study, KFC Malaysia faces high competition in fast food industry, poor services from staff and lack of attractive promotion issues. Launch and promote new products based on consumers’ taste, ways to improve service quality of staff and promotional methods to increase sales were suggested to solve these problems. The main competitor of KFC Malaysia currently is McDonald’s. \u0000Keywords: KFC Malaysia, fast food industry, high competition, recommendations, improvements, promotions.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124738941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-20DOI: 10.32535/ijthap.v2i2.529
Afiqah Dania Ezzatul, Daisy Mui Hung Kee, Hämäläinen Tuovi, Nurul Aqilah Dewi Binti Roslan, Saussez Charlotte
Grab is the leader of taxi transportation today in Southeast Asia, but how can it stay leader in the years to come? This paper is a research work about Grab company from past, present and future. From Grab creation in 2012 till today the company’s shape has changed a lot. Since the moment Grab bought Uber’s Southeast Asia operations, the ride-hailing app has always been first transport company in Malaysia and many other southern Asian countries. Grab success is mainly due to the fact that the company is always able to jump on to new market opportunities and always seeking for improvement. After telling more about Grab’s history and way of functioning, we focus on two main propositions of improvement: Rent-A-Ca r, and Green Grab . This research works also as a guideline for Grab’s CEO on what to do in the future for his business to stay competitive .
{"title":"Case GRAB","authors":"Afiqah Dania Ezzatul, Daisy Mui Hung Kee, Hämäläinen Tuovi, Nurul Aqilah Dewi Binti Roslan, Saussez Charlotte","doi":"10.32535/ijthap.v2i2.529","DOIUrl":"https://doi.org/10.32535/ijthap.v2i2.529","url":null,"abstract":"Grab is the leader of taxi transportation today in Southeast Asia, but how can it stay leader in the years to come? This paper is a research work about Grab company from past, present and future. From Grab creation in 2012 till today the company’s shape has changed a lot. Since the moment Grab bought Uber’s Southeast Asia operations, the ride-hailing app has always been first transport company in Malaysia and many other southern Asian countries. Grab success is mainly due to the fact that the company is always able to jump on to new market opportunities and always seeking for improvement. After telling more about Grab’s history and way of functioning, we focus on two main propositions of improvement: Rent-A-Ca r, and Green Grab . This research works also as a guideline for Grab’s CEO on what to do in the future for his business to stay competitive .","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117313259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-20DOI: 10.32535/IJTHAP.V2I2.523
Shahad Alsumait, Rahaf Alenezi
Online food ordering has taken a huge place in the e-commerce sector, one of the essential parts of our daily lives. nowadays it is becoming the new way for the current generation especially with the new technology and the easy online access, people can easily order their food from any restaurant through a web page or an app. Creating a whole new market with a brand-new opportunity for entrepreneurs and for restaurants to reach the customers not only through actual restaurants where people go for food and services but to the comfort of their homes. Talabat is one of the biggest online food delivery company in the Middle East with more than 4000 different restaurants available for customers, as it grows and expands to 7 countries it faces a variety of problems that weakens the company’s share in the market allowing new entrants to have a competitive advantage and for talabat to lose customers. We’ll discuss some of this problem in the following report. Keywords: Talabat, e-commerce, online food delivery, restaurants, web business, customers.
{"title":"Online Food Industry (A Study Case: Talabat)","authors":"Shahad Alsumait, Rahaf Alenezi","doi":"10.32535/IJTHAP.V2I2.523","DOIUrl":"https://doi.org/10.32535/IJTHAP.V2I2.523","url":null,"abstract":"Online food ordering has taken a huge place in the e-commerce sector, one of the essential parts of our daily lives. nowadays it is becoming the new way for the current generation especially with the new technology and the easy online access, people can easily order their food from any restaurant through a web page or an app. Creating a whole new market with a brand-new opportunity for entrepreneurs and for restaurants to reach the customers not only through actual restaurants where people go for food and services but to the comfort of their homes. Talabat is one of the biggest online food delivery company in the Middle East with more than 4000 different restaurants available for customers, as it grows and expands to 7 countries it faces a variety of problems that weakens the company’s share in the market allowing new entrants to have a competitive advantage and for talabat to lose customers. We’ll discuss some of this problem in the following report. \u0000Keywords: Talabat, e-commerce, online food delivery, restaurants, web business, customers.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130254354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-20DOI: 10.32535/ijthap.v2i1.354
David Rivaldy Hermanto, Qonitah Lutfatullaili, Liem Gai Sin, J. Zuluaga
This study analyzes the effectiveness of the promotion strategy for PT Batu Bhumi Suryatama Sari Apel which is engaged in packaged apple juice. This research is very important for companies because with a good promotion strategy can increase sales. Because the system is not analyzed, this study intends to conduct an analysis. This study uses the interview method as a data collection technique and uses qualitative methods to analyze data. PT Batu Bhumi Suryatama in conducting promotions, using social media namely Facebook and Instagram. After successfully exporting, PT Batu Bhumi Suryatama found its responsibility as a criticism from the exporting country. The criticism is about product packaging. Therefore, it can be said that it is very important to always remember that by simply selling packaging products, it is very important in relation to brand trust. But PT Batu Bhumi is able to maintain a preferred quality even though the price is high which causes very heavy to compete. Keywords: Promotion Strategy, Export, Obstacles, Packaging.
本研究分析了从事包装苹果汁的PT Batu Bhumi Suryatama Sari Apel促销策略的有效性。这项研究对公司来说非常重要，因为一个好的促销策略可以增加销售额。由于未对该系统进行分析，本研究拟进行分析。本研究采用访谈法作为数据收集技术，并采用定性方法对数据进行分析。PT Batu Bhumi Suryatama进行促销，使用社交媒体，即Facebook和Instagram。在成功出口后，PT Batu Bhumi Suryatama发现它的责任是来自出口国的批评。批评是关于产品包装的。因此，可以说，始终记住简单地销售包装产品是非常重要的，这与品牌信任关系非常重要。但PT Batu Bhumi能够保持首选的质量，即使价格高，导致非常激烈的竞争。关键词:促销策略，出口，障碍，包装。
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