This research aims to build the ideal rice box for social foundation product as part of their branding, based on the findings of scientific research. The product is the Friday Blessing Alms Box, the flagship program of the social foundation GriyaSodaqo Indonesia Foundation. This study employs an aesthetic and practical approach to the qualitative descriptive method. The methods of data collection are literature review, observation, and interviews. According to the findings, the Friday Blessing Alms Box Rice design that best represented the GriyaSodaqoIndonesia Foundation brand was a depiction of the organization's social actions for orphans and the disadvantaged. The design stages include of reviewing previous designs, gathering information, formulating creative briefs, conducting research, exploring ideas and constructing concepts, visualizing keywords, creating alternative designs, and refining the final design. The designs for the packaging include of rice wrappers, rice boxes, and paper bags. Through the design of the Friday blessing rice box, it is believed that the GriyaSodaqo Indonesia Social Foundation brand will be able to strengthen the goal of branding and packaging, which is to communicate the image of a foundation.
{"title":"The Package Design of The Griya Sodaqo Indonesia Foundation’s Blessing Friday Rice Box Alms","authors":"Hanif Azhar","doi":"10.30998/jd.v10i2.14446","DOIUrl":"https://doi.org/10.30998/jd.v10i2.14446","url":null,"abstract":"<span class=\"s17\">This research aims to build the ideal rice box for social foundation product as part of their branding, based on the findings of scientific research. The product is the Friday Blessing Alms Box, the flagship program of the social foundation </span><span class=\"s17\">Griya</span><span class=\"s17\"> </span><span class=\"s17\">Sodaqo</span><span class=\"s17\"> Indonesia Foundation. This study employs an aesthetic and practical approach to the qualitative descriptive method. The methods of data collection are literature review, observation, and interviews. According to the findings, the Friday Blessing Alms Box Rice design that best represented the </span><span class=\"s17\">Griya</span><span class=\"s17\"> </span><span class=\"s17\">Sodaqo</span><span class=\"s17\">Indonesia Foundation brand was a depiction of the organization's social actions for orphans and the disadvantaged. The design stages include of reviewing previous designs, gathering information, formulating creative briefs, conducting research, exploring ideas and constructing concepts, visualizing keywords, creating alternative designs, and refining the final design. The designs for the packaging include of rice wrappers, rice boxes, and paper bags. Through the design of the Friday blessing rice box, it is believed that the </span><span class=\"s17\">Griya</span><span class=\"s17\"> </span><span class=\"s17\">Sodaqo</span><span class=\"s17\"> Indonesia Social Foundation brand will be able to strengthen the goal of branding and packaging, which is to communicate the image of a foundation.</span>","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74832203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perancangan Buku Kumpulan Lagu Nasional untuk Siswa SD","authors":"Naurah Alifiya Safa’a, Asidigisianti Surya Patria","doi":"10.30998/jd.v10i2.13807","DOIUrl":"https://doi.org/10.30998/jd.v10i2.13807","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74507918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digitalisasi Ornamen Kala, Mentari, dan Merak sebagai Inovasi Motif Batik Kontemporer Khas Bali","authors":"","doi":"10.30998/jd.v10i2.14284","DOIUrl":"https://doi.org/10.30998/jd.v10i2.14284","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80993620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perancangan Film Pendek Drama tentang Digital Addiction Berjudul Digislave","authors":"Adhithana Suhendra, Asrullah Ahmad","doi":"10.30998/jd.v10i2.14332","DOIUrl":"https://doi.org/10.30998/jd.v10i2.14332","url":null,"abstract":"Penelitian","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73172299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The fashion industry is one of the industrial sectors that produces the highest levels of pollution in the world, through waste that can pollute the air, water and soil. Pollution also occurs when the product's lifecycle is ended. When fashion products are no longer used, there will be a huge amount of waste that is difficult to decompose. During the COVID-19 pandemic, public awareness of environmental sustainability has increased. Therefore, an alternative fashion product that is more environmentally friendly is needed. The use of natural materials and dyes is one step in producing eco-friendly alternative fashion products. In this study, the natural dye explored and analyzed was purple sweet potato peel extraction, which was applied to silk fabrics. This research is qualitative research with experimental methods. The fashion products produced are dresses with simple cuts that can be worn on various occasions, semi-formal or formal. In addition, a simple dress cut is expected to have a longer use lifetime, because it does not refer to a particular trend.
{"title":"Designing Fashion Product with Natural Material and Purple Sweet Potato Peel Dye","authors":"Y. Andriana, Hapiz Islamsyah","doi":"10.30998/jd.v10i2.13075","DOIUrl":"https://doi.org/10.30998/jd.v10i2.13075","url":null,"abstract":"The fashion industry is one of the industrial sectors that produces the highest levels of pollution in the world, through waste that can pollute the air, water and soil. Pollution also occurs when the product's lifecycle is ended. When fashion products are no longer used, there will be a huge amount of waste that is difficult to decompose. During the COVID-19 pandemic, public awareness of environmental sustainability has increased. Therefore, an alternative fashion product that is more environmentally friendly is needed. The use of natural materials and dyes is one step in producing eco-friendly alternative fashion products. In this study, the natural dye explored and analyzed was purple sweet potato peel extraction, which was applied to silk fabrics. This research is qualitative research with experimental methods. The fashion products produced are dresses with simple cuts that can be worn on various occasions, semi-formal or formal. In addition, a simple dress cut is expected to have a longer use lifetime, because it does not refer to a particular trend.","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75158915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pandu Pramudita, S. Sarwanto, Soetarno Soetarno, Dendi Pratama
Abstrak. Kayon merupakan figur wayang kulit yang memiliki peran penting dalam pertunjukan dan juga memiliki keistimewaan dalam bentuknya. Keistimewaan bentuk tersebut telah diinterpretasikan oleh para desainer sebagai dasar dari bentuk logo yang memiliki identitas visual keindonesiaan. Selain itu, figur kayon juga sudah mulai dibidik sebagai media atau ruang untuk karya-karya ilustrasi. Namun, karya-karya ilustrasi tersebut khususnya yang berlatar belakang narasi hanya memanfaatkan bentuknya saja, padahal di dalam bentuk figur kayon terdapat struktur shape and fill yang dapat diadaptasi menjadi sebuah konsep ilustrasi. Oleh karena itu, penelitian ini bertujuan untuk menemukan dan menjelaskan konsep desain ilustrasi sebagai alternatif basis dalam narasi melalui adaptasi bentuk dan struktur kayon. Teori yang digunakan sebagai analisis adalah teori adaptasi. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan research-led
{"title":"Adaptasi Bentuk dan Struktur Kayon sebagai Alternatif Ilustrasi berlatar Narasi","authors":"Pandu Pramudita, S. Sarwanto, Soetarno Soetarno, Dendi Pratama","doi":"10.30998/jd.v10i1.14696","DOIUrl":"https://doi.org/10.30998/jd.v10i1.14696","url":null,"abstract":"Abstrak. Kayon merupakan figur wayang kulit yang memiliki peran penting dalam pertunjukan dan juga memiliki keistimewaan dalam bentuknya. Keistimewaan bentuk tersebut telah diinterpretasikan oleh para desainer sebagai dasar dari bentuk logo yang memiliki identitas visual keindonesiaan. Selain itu, figur kayon juga sudah mulai dibidik sebagai media atau ruang untuk karya-karya ilustrasi. Namun, karya-karya ilustrasi tersebut khususnya yang berlatar belakang narasi hanya memanfaatkan bentuknya saja, padahal di dalam bentuk figur kayon terdapat struktur shape and fill yang dapat diadaptasi menjadi sebuah konsep ilustrasi. Oleh karena itu, penelitian ini bertujuan untuk menemukan dan menjelaskan konsep desain ilustrasi sebagai alternatif basis dalam narasi melalui adaptasi bentuk dan struktur kayon. Teori yang digunakan sebagai analisis adalah teori adaptasi. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan research-led","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75463876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
. In the industrial 4.0 era where technological developments are advancing rapidly, promotional media have emerged with increasingly diverse and unique concepts. Modern promotional media that appear in the current era are advertisements on Youtube. One of them is the KITKAT #miniBREAKvideo 3 "Kakatua: Mentok Must Pass". The 2-minute advertisement was released in 2015 which was produced by Nestle using the concept of a humorous mini story which always has one similar premise in each series. Altogether #miniBREAKvideo has 5 episodes and can be watched on their Youtube channel. These ads have hidden meanings through the visual choices they display. Therefore, to dissect the advertisement, we use a study of the theory of visual perception, which in this case will explore the meaning of each scene from the advertisement based on visual aspects, including: size, color, intensity, contrast, position, and movement. From this analysis will produce a conclusion about the message that the ad wants to convey to the audience. The purpose of this article is to be a reference for creators in making advertisements that are full of meaning but still provide impressions that can be enjoyed in general.
{"title":"Kajian Persepsi Visual pada Iklan Youtube Kitkat Minibreakvideo3 Kakatua: Mentok Pasti Berlalu","authors":"Laras Fitriyah Hikmatun Nisa, Angely Gracia Dyvana Purba, Karren Nina Putri Humae","doi":"10.30998/jd.v10i1.13738","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13738","url":null,"abstract":". In the industrial 4.0 era where technological developments are advancing rapidly, promotional media have emerged with increasingly diverse and unique concepts. Modern promotional media that appear in the current era are advertisements on Youtube. One of them is the KITKAT #miniBREAKvideo 3 \"Kakatua: Mentok Must Pass\". The 2-minute advertisement was released in 2015 which was produced by Nestle using the concept of a humorous mini story which always has one similar premise in each series. Altogether #miniBREAKvideo has 5 episodes and can be watched on their Youtube channel. These ads have hidden meanings through the visual choices they display. Therefore, to dissect the advertisement, we use a study of the theory of visual perception, which in this case will explore the meaning of each scene from the advertisement based on visual aspects, including: size, color, intensity, contrast, position, and movement. From this analysis will produce a conclusion about the message that the ad wants to convey to the audience. The purpose of this article is to be a reference for creators in making advertisements that are full of meaning but still provide impressions that can be enjoyed in general.","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"71 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76394719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengenalan Motif Batik Megamendung melalui Animasi 2D Karakter Genderuwo","authors":"","doi":"10.30998/jd.v10i1.13143","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13143","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77320278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adya Mulya Prajana, Aisyi Syafikarani, Aria Ar Razi
. The development of the internet medium at this time produces new media as a place to distribute product advertisements from various companies. One of them is a web series, which is a serial event concept (serialized story) that generally airs on the Youtube platform. The large number of viewers generated by web series has finally encouraged various companies to increase awareness of their products through web series. The web series that had become trending was NKCTHI (Nanti Kita Cerita Tentang Hari Ini) which aired on Toyota Indonesia's Youtube channel. NKCTHI web series became the object of research because of the large number of viewers generated, reaching 8.4 million and receiving awards from Youtube. This research will be observed using characterization analysis, story structure, product placement and AISAS with a qualitative descriptive method. Visual observations on the NKCTHI web series are categorized based on the characteristics of the scenes in which there are advertisements for Toyota Indonesia products. This analysis aims to find out the creative strategy of Toyota Indonesia advertisements in conveying verbal and visual messages contained in the NKCTHI web series. The results of this study, (1) Toyota Indonesia utilizes the NKCTHI web series to gain awareness from young people; (2) Although the product placement displayed is not formally mentioned, the engagement of the NKCTHI web series is quite high; 3) The creative strategy of advertising in the NKCTHI web series is delivered using visual language; 4) Advertising in the NKCTHI web series uses an emotional approach, namely advertising into everyday life
． 此时网络媒体的发展产生了新媒体作为传播各公司产品广告的场所。其中之一是网络连续剧，这是一个系列事件的概念(连载故事)，通常在Youtube平台上播出。网络连续剧产生的大量观众最终鼓励了各种公司通过网络连续剧来提高产品的知名度。成为热门的网络连续剧是NKCTHI (Nanti Kita Cerita Tentang Hari Ini)，在丰田印尼的Youtube频道播出。NKCTHI网络系列之所以成为研究对象，是因为它产生了大量的观众，达到840万，并获得了Youtube的奖励。本研究将采用定性描述的方法，使用特征分析、故事结构、植入式广告和AISAS来观察。NKCTHI网站系列上的视觉观察是根据有丰田印度尼西亚产品广告的场景的特征进行分类的。本分析旨在找出丰田印尼广告在传达NKCTHI网络系列中所包含的语言和视觉信息的创意策略。本研究结果表明:(1)丰田印尼公司利用NKCTHI网络系列来获得年轻人的认识;(2)虽然没有正式提及广告植入，但NKCTHI网络系列的参与度相当高;3) NKCTHI网络系列广告创意策略运用视觉语言传递;4) NKCTHI网络系列中的广告采用了一种情感化的方式，即广告融入日常生活
{"title":"Strategi Kreatif Iklan Toyota Indonesia dalam Web Series NKCTHI","authors":"Adya Mulya Prajana, Aisyi Syafikarani, Aria Ar Razi","doi":"10.30998/jd.v10i1.12301","DOIUrl":"https://doi.org/10.30998/jd.v10i1.12301","url":null,"abstract":". The development of the internet medium at this time produces new media as a place to distribute product advertisements from various companies. One of them is a web series, which is a serial event concept (serialized story) that generally airs on the Youtube platform. The large number of viewers generated by web series has finally encouraged various companies to increase awareness of their products through web series. The web series that had become trending was NKCTHI (Nanti Kita Cerita Tentang Hari Ini) which aired on Toyota Indonesia's Youtube channel. NKCTHI web series became the object of research because of the large number of viewers generated, reaching 8.4 million and receiving awards from Youtube. This research will be observed using characterization analysis, story structure, product placement and AISAS with a qualitative descriptive method. Visual observations on the NKCTHI web series are categorized based on the characteristics of the scenes in which there are advertisements for Toyota Indonesia products. This analysis aims to find out the creative strategy of Toyota Indonesia advertisements in conveying verbal and visual messages contained in the NKCTHI web series. The results of this study, (1) Toyota Indonesia utilizes the NKCTHI web series to gain awareness from young people; (2) Although the product placement displayed is not formally mentioned, the engagement of the NKCTHI web series is quite high; 3) The creative strategy of advertising in the NKCTHI web series is delivered using visual language; 4) Advertising in the NKCTHI web series uses an emotional approach, namely advertising into everyday life","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75560148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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