Kemasan merupakan daya tarik yang berperan penting dalam sebuah produk makanan. Masalah yang sering muncul pada usaha kecil menengah (UKM) oleh-oleh makanan di Kota Purwokerto adalah kemasan. Inovasi terhadap kemasan berdampak sangat signifikan bagi usaha oleh-oleh makanan contohnya besek yang digunakan untuk dodol Garut. Sejauh ini pemanfaatan batok kelapa sebagai kemasan jarang sekali dilakukan padahal material ini sangat berlimpah dan mudah ditemukan terutama di Purwokerto sama halnya dengan besek. Merancang kemasan makanan oleh-oleh yang inovatif untuk kemasan khas Banyumas yakni Jenang Jaket dirasa perlu dilakukan. Pemilihan material batok kelapa dalam perancangan kemasan juga didasari oleh salah satu bahan dasar Jenang Jaket yaitu gula kelapa asli. Pengambilan data dilakukan dengan wawancara dan observasi yang dilakukan berdasarkan sudut pandang penulis dengan metode kualitatif. Data yang dikumpulkan kemudian menjadi acuan dalam perancangan kemasan batok kelapa. Perancangan diawali dengan membuat moodboard produk, melakukan positioning terhadap produk, membuat sketsa desain dan hingga hasil akhir pada penelitian ini adalah berupa purwarupa (prototype) kemasan. Setelah diperoleh purwarupa disadari bahwa masih perlu adanya studi lebih lanjut mengenai desain kemasan yang dirancang untuk mengetahui secara aplikatif dampak terhadap peningkatan nilai produk tersebut.
{"title":"Pemanfaatan Batok Kelapa sebagai Desain Kemasan Jenang Jaket Khas Banyumas","authors":"Emmareta Fauziah, Krishnanda Raditya Mooduto, Rizna Eka Nursanti, Laurensius Windy Octanio Haryanto","doi":"10.30998/jd.v10i1.13241","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13241","url":null,"abstract":"Kemasan merupakan daya tarik yang berperan penting dalam sebuah produk makanan. Masalah yang sering muncul pada usaha kecil menengah (UKM) oleh-oleh makanan di Kota Purwokerto adalah kemasan. Inovasi terhadap kemasan berdampak sangat signifikan bagi usaha oleh-oleh makanan contohnya besek yang digunakan untuk dodol Garut. Sejauh ini pemanfaatan batok kelapa sebagai kemasan jarang sekali dilakukan padahal material ini sangat berlimpah dan mudah ditemukan terutama di Purwokerto sama halnya dengan besek. Merancang kemasan makanan oleh-oleh yang inovatif untuk kemasan khas Banyumas yakni Jenang Jaket dirasa perlu dilakukan. Pemilihan material batok kelapa dalam perancangan kemasan juga didasari oleh salah satu bahan dasar Jenang Jaket yaitu gula kelapa asli. Pengambilan data dilakukan dengan wawancara dan observasi yang dilakukan berdasarkan sudut pandang penulis dengan metode kualitatif. Data yang dikumpulkan kemudian menjadi acuan dalam perancangan kemasan batok kelapa. Perancangan diawali dengan membuat moodboard produk, melakukan positioning terhadap produk, membuat sketsa desain dan hingga hasil akhir pada penelitian ini adalah berupa purwarupa (prototype) kemasan. Setelah diperoleh purwarupa disadari bahwa masih perlu adanya studi lebih lanjut mengenai desain kemasan yang dirancang untuk mengetahui secara aplikatif dampak terhadap peningkatan nilai produk tersebut.","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76591505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adya Mulya Prajana, Aisyi Syafikarani, Aria Ar Razi
. The development of the internet medium at this time produces new media as a place to distribute product advertisements from various companies. One of them is a web series, which is a serial event concept (serialized story) that generally airs on the Youtube platform. The large number of viewers generated by web series has finally encouraged various companies to increase awareness of their products through web series. The web series that had become trending was NKCTHI (Nanti Kita Cerita Tentang Hari Ini) which aired on Toyota Indonesia's Youtube channel. NKCTHI web series became the object of research because of the large number of viewers generated, reaching 8.4 million and receiving awards from Youtube. This research will be observed using characterization analysis, story structure, product placement and AISAS with a qualitative descriptive method. Visual observations on the NKCTHI web series are categorized based on the characteristics of the scenes in which there are advertisements for Toyota Indonesia products. This analysis aims to find out the creative strategy of Toyota Indonesia advertisements in conveying verbal and visual messages contained in the NKCTHI web series. The results of this study, (1) Toyota Indonesia utilizes the NKCTHI web series to gain awareness from young people; (2) Although the product placement displayed is not formally mentioned, the engagement of the NKCTHI web series is quite high; 3) The creative strategy of advertising in the NKCTHI web series is delivered using visual language; 4) Advertising in the NKCTHI web series uses an emotional approach, namely advertising into everyday life
． 此时网络媒体的发展产生了新媒体作为传播各公司产品广告的场所。其中之一是网络连续剧，这是一个系列事件的概念(连载故事)，通常在Youtube平台上播出。网络连续剧产生的大量观众最终鼓励了各种公司通过网络连续剧来提高产品的知名度。成为热门的网络连续剧是NKCTHI (Nanti Kita Cerita Tentang Hari Ini)，在丰田印尼的Youtube频道播出。NKCTHI网络系列之所以成为研究对象，是因为它产生了大量的观众，达到840万，并获得了Youtube的奖励。本研究将采用定性描述的方法，使用特征分析、故事结构、植入式广告和AISAS来观察。NKCTHI网站系列上的视觉观察是根据有丰田印度尼西亚产品广告的场景的特征进行分类的。本分析旨在找出丰田印尼广告在传达NKCTHI网络系列中所包含的语言和视觉信息的创意策略。本研究结果表明:(1)丰田印尼公司利用NKCTHI网络系列来获得年轻人的认识;(2)虽然没有正式提及广告植入，但NKCTHI网络系列的参与度相当高;3) NKCTHI网络系列广告创意策略运用视觉语言传递;4) NKCTHI网络系列中的广告采用了一种情感化的方式，即广告融入日常生活
{"title":"Strategi Kreatif Iklan Toyota Indonesia dalam Web Series NKCTHI","authors":"Adya Mulya Prajana, Aisyi Syafikarani, Aria Ar Razi","doi":"10.30998/jd.v10i1.12301","DOIUrl":"https://doi.org/10.30998/jd.v10i1.12301","url":null,"abstract":". The development of the internet medium at this time produces new media as a place to distribute product advertisements from various companies. One of them is a web series, which is a serial event concept (serialized story) that generally airs on the Youtube platform. The large number of viewers generated by web series has finally encouraged various companies to increase awareness of their products through web series. The web series that had become trending was NKCTHI (Nanti Kita Cerita Tentang Hari Ini) which aired on Toyota Indonesia's Youtube channel. NKCTHI web series became the object of research because of the large number of viewers generated, reaching 8.4 million and receiving awards from Youtube. This research will be observed using characterization analysis, story structure, product placement and AISAS with a qualitative descriptive method. Visual observations on the NKCTHI web series are categorized based on the characteristics of the scenes in which there are advertisements for Toyota Indonesia products. This analysis aims to find out the creative strategy of Toyota Indonesia advertisements in conveying verbal and visual messages contained in the NKCTHI web series. The results of this study, (1) Toyota Indonesia utilizes the NKCTHI web series to gain awareness from young people; (2) Although the product placement displayed is not formally mentioned, the engagement of the NKCTHI web series is quite high; 3) The creative strategy of advertising in the NKCTHI web series is delivered using visual language; 4) Advertising in the NKCTHI web series uses an emotional approach, namely advertising into everyday life","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75560148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Y. Chandra, Sarah Lanna Zagita, Kosdiana Kosdiana, Marti Riastuti
{"title":"Rancang Bangun Media Promosi Digital Menggunakan Model Prototype di PT Studio Atas","authors":"Y. Chandra, Sarah Lanna Zagita, Kosdiana Kosdiana, Marti Riastuti","doi":"10.30998/jd.v10i1.13814","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13814","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84427466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pembuatan Animasi Pendek 2D Cerita Rakyat Timun Mas","authors":"Candra Feriana, A. Rachman, R. Kurniawan","doi":"10.30998/jd.v10i1.13063","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13063","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"41 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90475727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
. A poster is one of the promotional media used by filmmakers to promote their upcoming film work. There are image and text elements on a poster, which consist of titles, subtitles, credit titles, and other symbols. Yuni's film poster, shown in theaters, won the selected poster design category at the 10th Piala Maya event held in 2021. This study aims to examine the meaning of the message displayed by Yuni's film poster through color choices, typography, photos, and layout balance. This research is a qualitative descriptive study using Charles Sanders Peirce's semiotic approach, referring to the triangle theory of meaning. Researchers analyzed the relationship between the sign, object, and interpretant. This study explains that a film poster is used to attract attention and provide instructions to potential audiences about the film's story. In Yuni's film poster, researchers find clues about the main character, shackled to patriarchal power and traditional cultural myths about Indonesian women.
{"title":"Kuasa Patriarki dan Mitos Budaya Pada Desain Poster Film Yuni","authors":"Ade Kusuma, Windri Saifudin, M. Q. Fittron","doi":"10.30998/jd.v10i1.13289","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13289","url":null,"abstract":". A poster is one of the promotional media used by filmmakers to promote their upcoming film work. There are image and text elements on a poster, which consist of titles, subtitles, credit titles, and other symbols. Yuni's film poster, shown in theaters, won the selected poster design category at the 10th Piala Maya event held in 2021. This study aims to examine the meaning of the message displayed by Yuni's film poster through color choices, typography, photos, and layout balance. This research is a qualitative descriptive study using Charles Sanders Peirce's semiotic approach, referring to the triangle theory of meaning. Researchers analyzed the relationship between the sign, object, and interpretant. This study explains that a film poster is used to attract attention and provide instructions to potential audiences about the film's story. In Yuni's film poster, researchers find clues about the main character, shackled to patriarchal power and traditional cultural myths about Indonesian women.","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77563528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Semiotika Fotografi Human Figure pada Foto Karya Mahasiswa Pendidikan Multimedia UPI","authors":"Ajeng Nur Baetty, Maya Purnama Sari","doi":"10.30998/jd.v10i1.13201","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13201","url":null,"abstract":", UPI","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"136 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88930263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
. Urban farming is a strategy to produce fresh food with limited land to meet food availability in urban areas and can improve the community's economy. Therefore, urban farming is an alternative solution for the realization of the availability of sufficient food commodities for the people of Indonesia, especially in big cities. The city of Surabaya has long implemented an urban farming system, the government has responded and tried to encourage the use of narrow land or its own yard as the object of implementing urban farming. However, there are still many people who are not optimal in the application of urban farming, so the urban farming model that is applied is still simple and inappropriate and there is still a lot of land that is not used for urban farming. There are still several factors that hinder the development of the urban farming system in Surabaya, including the lack of knowledge about urban farming itself. Against this background, the design of this documentary video was carried out. The design of this documentary video will review urban farming in the city of Surabaya from the opinions of UMKM, citizens, and community groups who have experience in urban farming. Of course, the aim is to provide educational facilities, information and invite the citizens to participate in implementing urban farming in order to increase independent food security.
{"title":"Perancangan Video Dokumenter Urban Farming di Kota Surabaya","authors":"Revanza Alif Rahmawan, Aditya Rahman Yani","doi":"10.30998/jd.v10i1.12945","DOIUrl":"https://doi.org/10.30998/jd.v10i1.12945","url":null,"abstract":". Urban farming is a strategy to produce fresh food with limited land to meet food availability in urban areas and can improve the community's economy. Therefore, urban farming is an alternative solution for the realization of the availability of sufficient food commodities for the people of Indonesia, especially in big cities. The city of Surabaya has long implemented an urban farming system, the government has responded and tried to encourage the use of narrow land or its own yard as the object of implementing urban farming. However, there are still many people who are not optimal in the application of urban farming, so the urban farming model that is applied is still simple and inappropriate and there is still a lot of land that is not used for urban farming. There are still several factors that hinder the development of the urban farming system in Surabaya, including the lack of knowledge about urban farming itself. Against this background, the design of this documentary video was carried out. The design of this documentary video will review urban farming in the city of Surabaya from the opinions of UMKM, citizens, and community groups who have experience in urban farming. Of course, the aim is to provide educational facilities, information and invite the citizens to participate in implementing urban farming in order to increase independent food security.","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84791549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asrullah Ahmad, William Liu, Martinus Eko Prasetyo
{"title":"Perancangan Film Pendek sebagai Media Informasi Mengenai Strategi Alternatif Mengembangkan Usaha Micro Kecil Menengah","authors":"Asrullah Ahmad, William Liu, Martinus Eko Prasetyo","doi":"10.30998/jd.v10i1.13572","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13572","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81686860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perancangan Infografik Sinyal Darurat Tuberkulosis di Masa Pandemi Covid 19","authors":"","doi":"10.30998/jd.v10i1.16347","DOIUrl":"https://doi.org/10.30998/jd.v10i1.16347","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89967973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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