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Effects of Digital Customer Experience on Malaysian Millennials E-Loyalty: Examining the Premium Fashion Brands Online Stores 数字客户体验对马来西亚千禧一代电子忠诚度的影响:对高端时尚品牌在线商店的调查
Pub Date : 2022-09-30 DOI: 10.26710/sbsee.v4i3.2435
Nurul Aida Abdul
Objective: Worldwide, millennials are taking over the online shopping since the first lockdown and the endemic has made changes in customer experience (CX) in the fashion retail industry. Based on the stimulus-organism-response (SOR) approach developed by Mehrabian and Russel (1974), the purpose of this study is to investigate the effect of experiential state (e.g., cognitive experiential state, affective experiential state) through attitudinal state (e.g., e-trust, e-satisfaction) to behavioural state (e.g., e-loyalty). Methodology: A self-administered questionnaire (SAQ) survey (e.g., e-questionnaire) is conducted using convenience sampling. This descriptive study includes the Malaysian millennials (i.e., age between 25 to 40 years old) who are residing in Klang Valley area and have at least one-time online shopping experience via the premium fashion brands’ mobile application (e.g., Zalora, Uniqlo, H&M, Adidas, Charles & Keith, Monki, etc). The structural equation modeling sampling formula are used to determine sample size and 250 e-questionnaires are collected. To data analysis and test the research hypotheses, SPSS 22.0 and Smart PLS 2.0 software are used. Findings: The findings in this study offer guidelines on how to utilize digitalization to leverage CX and the relevant suggestions are provided. Implications: This study contributes to academia and the industry, discussing both theoretical contributions and managerial implications.
目标:在全球范围内,自第一次封锁以来,千禧一代正在接管网上购物,这种流行病改变了时尚零售行业的客户体验(CX)。本研究基于Mehrabian和Russel(1974)提出的刺激-生物体-反应(SOR)方法,旨在探讨经验状态(如认知经验状态、情感经验状态)通过态度状态(如电子信任、电子满意)对行为状态(如电子忠诚)的影响。方法:采用方便抽样的方式进行自填问卷调查(如电子问卷)。这项描述性研究包括居住在巴生谷地区的马来西亚千禧一代(即年龄在25岁至40岁之间),他们至少有一次通过高端时尚品牌的移动应用程序在线购物的经历(例如,Zalora,优衣库,H&M,阿迪达斯,Charles & Keith, Monki等)。采用结构方程建模抽样公式确定样本量,共收集电子问卷250份。使用SPSS 22.0和Smart PLS 2.0软件进行数据分析和研究假设检验。研究结果:本研究的研究结果为如何利用数字化来利用客户体验提供了指导方针,并提出了相关建议。启示:本研究对学术界和业界都有贡献,讨论了理论贡献和管理启示。
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引用次数: 0
Symbioses between Green Marketing and Sustainability Exemption Policy in the Competition Law Application in Malaysia 马来西亚竞争法适用中绿色营销与可持续性豁免政策的共生关系
Pub Date : 2022-09-30 DOI: 10.26710/sbsee.v4i3.2441
Angayar Kanni Ramaiah, Safinaz Mohd Hussein
Objective: The Malaysian Competition Act 2010 (MCA 2010) strictly prohibits anti-competitive practices in the absence of any redeeming virtue that promotes economic efficiency or social benefits whereas its detrimental effect on competition is proportionate to the benefits provided. The   ‘green marketing’ (GM) is about product indorses environmental sustainability policy. Our planet today is confronted with various environmental disasters such as air and water pollution, food shortage, plastic pollution, and deforestation. Furthermore, industrial waste and chemicals are found everywhere. Therefore, it’s extremely pertinent to divert all attention to focus at every level on attaining sustainable environmental policy. The corporations have considered producing and marketing in a more environmentally friendly manner and the consumers are also aware of its importance. The resulting universal war against global warming and environmental protection has developed a reason to incorporate broader non-economic environmental-related policy i.e., the sustainable environmental benefits goals into the anti-competitive exemption policy to resonate with the United Nations (UN) Sustainable Development Goals (SDGs) within the   Competition Law and Policy CLP). Hence it is considered arguable, that GM's societal benefits and sustainability objective outweigh its countervailing anticompetitive effects. Methodology: Therefore, the author is resolute that an endorsement for GM as for exclusion as a ‘sustainable benefit’ exemption is relevant to obtain a fair competitive advantage for GM in Malaysia. However, in the endorsement of the GM concepts the discussion will firstly address greenwashing issues before proceeding to the study on inroad of the ‘sustainability exemption policy’ within the CLP generally and specifically in Malaysia. Findings: The research concludes with exemption options concerning specific mergers, horizontal agreements, and state aid exclusion policy under CA2010.
目标:马来西亚2010年竞争法(MCA 2010)严格禁止在没有任何促进经济效率或社会效益的可取之处的反竞争做法,而其对竞争的有害影响与所提供的利益成正比。“绿色营销”(GM)是指产品支持环境可持续性政策。今天,我们的星球面临着各种环境灾难,如空气和水污染、食物短缺、塑料污染和森林砍伐。此外,工业废料和化学品随处可见。因此,把所有的注意力都集中在实现可持续的环境政策上是非常必要的。公司已经考虑以更环保的方式生产和销售,消费者也意识到它的重要性。由此产生的反对全球变暖和环境保护的普遍战争已经发展出一个理由,将更广泛的非经济环境相关政策,即可持续环境效益目标纳入反竞争豁免政策,以与竞争法和政策CLP中的联合国可持续发展目标(sdg)产生共鸣。因此,认为转基因的社会效益和可持续性目标超过其反竞争效应是有争议的。方法:因此,作者坚定地认为,将转基因作为一种“可持续利益”豁免的认可,与转基因在马来西亚获得公平的竞争优势有关。然而,在认可转基因概念时,讨论将首先解决“漂绿”问题,然后再研究“可持续发展豁免政策”在中电集团内部的影响,特别是在马来西亚的影响。结果:研究总结了CA2010下具体并购、横向协议和国家援助排除政策的豁免选项。
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引用次数: 0
Forestry and Governance as Two Pillars of Sustainable Development: Empirical Verification 林业和治理是可持续发展的两大支柱:实证验证
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2421
Bilal Mehmood, M. Raza, Abida Ramzan
Purpose: One of the most common global concerns is Sustainable development for last three decades. For it, good governance of forestry can play a significant role. Accordingly, current paper empirically analyzes their relationship. Design/Methodology/Approach: An index of Sustainable development is built. Then the data of forest area and governance indicator for period 2005-2019 for 128 countries, is subjected to estimation. In regression analysis, system generalized method of moments (SYS-GMM) is used for dynamic panel data specification, which can cater the issue of endogeneity in micro panels. Additionally, sample is bifurcated into developed countries and developing countries for segregated estimates. Findings: Empirical results reveal positive effect of forestry and effective governance on sustainable development index. Implications/Originality/Value: Recommendations include improving the governance practices and adoption of contemporary forms of forest management.
目的:过去三十年来,全球最普遍关注的问题之一是可持续发展。对它来说,林业的良好治理可以发挥重要作用。因此,本文对二者的关系进行了实证分析。设计/方法/途径:建立可持续发展指标。然后对128个国家2005-2019年的森林面积和治理指标数据进行估算。在回归分析中,采用系统广义矩量法(SYS-GMM)进行动态面板数据规范,可以满足微观面板的内生性问题。此外,样本分为发达国家和发展中国家,以进行单独估计。研究发现:实证结果表明林业和有效治理对可持续发展指数有正向影响。影响/原创性/价值:建议包括改进治理做法和采用当代森林管理形式。
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引用次数: 0
Employee Perception, Barriers towards Career Development and HRM Strategies tenacity Employee Career Development 员工认知、职业发展障碍与人力资源管理策略
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2415
Ayesha Malik, Muhammad Ahsan Ali, Sidra Rafiq, M. Adnan
Purpose: The aim of this study is to examine the influence of Employee Perception, Barriers towards career development and HRM Strategies on Employee Career Development in the telecommunication sector of Pakistan. Design/Methodology/Approach: This study adopted quantitative approach using questionnaires. The data was collected from 203 employees working in Telecommunication companies of Pakistan. The selection criterion of the respondents was based on convenient random sampling. Statistical analysis was performed using Structural Equation Modeling – Partial Least Squares (SEM-PLS). Findings: The findings revealed that Employee Perception and HRM Strategies significantly impact Employee Career Development. At the same time, Barriers towards career development also have insignificant impact on Employee Career Development. Implications/Originality/Value: This study shall significantly contribute in developing the fair Human Resource Management (HRM) strategies, positive employee perception and that can improve the performance of employees and help them develop the skills they need to establish a human resource sector.
目的:本研究的目的是研究巴基斯坦电信部门员工感知、职业发展障碍和人力资源管理策略对员工职业发展的影响。设计/方法/方法:本研究采用问卷调查的定量方法。数据收集自巴基斯坦电信公司的203名员工。受访者的选择标准是基于方便的随机抽样。采用结构方程模型-偏最小二乘法(SEM-PLS)进行统计分析。研究发现:员工感知和人力资源管理策略对员工职业发展有显著影响。同时,职业发展障碍对员工职业发展的影响也不显著。启示/原创性/价值:本研究将显著有助于制定公平的人力资源管理(HRM)策略,积极的员工感知,可以提高员工的绩效,帮助他们发展建立人力资源部门所需的技能。
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引用次数: 3
Food Security and Social Inequalities from the Perspective of Women's Rights: Case Study of District Torghar 妇女权利视角下的粮食安全和社会不平等——以托尔哈县为例
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2317
Fatima Sana Alam, Naila S. Awan, A. Khan, Afeera Saeed
Purpose: The research study was designed with the sole aim to explore the food security status in the purview of women’s rights in the District Tor Ghar, KP, Pakistan Approach: A sample size of 291 out of 760 household heads was selected randomly from 3 villages of Khander Tehsil namely Bilyani, Bimbal, and Dharo. The conceptual framework comprised of an independent variable (availability of food) and one dependent variable (food insecurity). Data on study variables were collected using the Likert scale. The Chi-square test was applied to test the strength of association among study variables.  Findings: The study found that the limited availability of vegetables, fruits, bread, and meat required for a daily meal for women alongside sufficient milk/ dairy products and dry fruit to feed women at home, were found significant (p <0.05) in association with food insecurity. Thus, lack of availability of food is the root cause of food insecurity among women of the study inhabitants. Implications: A policy drive led by an awareness-raising campaign at an institutional, cultural and societal level that ensures the availability of a sufficient amount of quality food to all social segments to overcome the problem of food insecurity, especially with respect to women folk was the major study recommendations.          
目的:本研究的唯一目的是探讨巴基斯坦KP的托尔加尔地区妇女权利范围内的粮食安全状况。方法:从Khander Tehsil的3个村庄(Bilyani、Bimbal和Dharo)随机抽取760名户主中的291名作为样本。该概念框架由一个自变量(粮食供应)和一个因变量(粮食不安全)组成。研究变量的数据采用李克特量表收集。采用卡方检验检验研究变量间的关联强度。研究结果:研究发现,妇女每日膳食所需的蔬菜、水果、面包和肉类有限,以及足够的牛奶/乳制品和干果在家中喂养妇女,与粮食不安全显著相关(p <0.05)。因此,缺乏粮食供应是研究居民中妇女粮食不安全的根本原因。影响:研究报告的主要建议是在体制、文化和社会层面开展提高认识运动,推动政策,确保向社会各阶层提供足够数量的优质食品,以克服粮食不安全问题,特别是妇女的粮食不安全问题。
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引用次数: 1
Post Pandemic Research Trends on Challenges and Outcomes in Education: A Case-study of HEC Recognized Journals of Education 2020- 2021 大流行后教育挑战与成果的研究趋势:以HEC认可的教育期刊2020- 2021为例
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2470
Naila Siddiqua, R. Batool
Objective: The purpose of the present study is to explore the research trends on challenges and outcomes of post pandemic education. The researcher has conducted a meta-analysis of HEC recognized journals of education published in post pandemic period that is 2020-2021.  Methodology: The study has adopted qualitative approach following case-study design. The population of the study is comprised of each of 2 issues of 14 journals of education recognised by higher education commission of Pakistan. The sample was selected using purposive sampling technique. The sample size was 21 articles based on the inclusion criteria which directs to select only those articles discussing the post COVID context of teaching-learning process. The data was collected through a literature review matrix which was developed to classify the articles for various themes generated after critical review. After reviewing the selected articles, different themes were generated such as Pandemic and higher education, psychological aspects of post pandemic context, learning experiences in Covid-19, remote teaching and challenges, assessment and distant learning using content analysis technique. Findings: This content analysis revealed that COVID-19 has increased the scope of online education by showing an increasing trend of Hybrid model in education. The research has highlighted the effect of COVID-19 on teachers and learners particularly and the system of education generally. It further explored the issue related to depression and anxiety and challenges related to energy crises.   Implications: This study recommends that to overcome such issues and challenges there should be provision of professional development programs for the teachers to prepare them for future circumstances.
目的:探讨大流行后教育面临的挑战和成果的研究趋势。研究人员对大流行后(2020 ~ 2021年)HEC认可的教育期刊进行了荟萃分析。研究方法:本研究采用个案研究设计的定性方法。本研究的人口由巴基斯坦高等教育委员会认可的14种教育期刊的2期组成。采用有目的抽样技术选择样本。根据纳入标准,样本量为21篇文章,该标准指示仅选择讨论COVID后教学过程背景的文章。数据是通过文献综述矩阵收集的,该矩阵是为了对批评性综述后产生的各种主题的文章进行分类而开发的。在审查选定的文章后,产生了不同的主题,如大流行和高等教育、大流行后背景的心理方面、Covid-19的学习经验、远程教学和挑战、使用内容分析技术的评估和远程学习。结果:本内容分析显示,新型冠状病毒肺炎扩大了在线教育的范围,在教育中呈现出混合模式增加的趋势。这项研究强调了COVID-19对教师和学习者以及整个教育系统的影响。它进一步探讨了与抑郁和焦虑有关的问题以及与能源危机有关的挑战。启示:本研究建议为克服这些问题和挑战,应为教师提供专业发展计划,使他们为未来的环境做好准备。
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引用次数: 0
Modelling Cost of Quality for Defect Reduction 减少缺陷的质量成本建模
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2340
Ijaz Yusuf, T. M. Azhar
Purpose: This paper aims to develop the system dynamics model of managing quality costs using the perception maps prepared on the basis of the actual data of the organization. The model depicts the cost of quality and the associated defect percentage to represent the real-world data of the company under study. Model is validated using the different tests to build the confidence on the model. Underlying feedback structures and interactions among various variables make the model more robust and realistic. Design/Methodology/Approach: The simulation software STELLA is used for programming the model. Using the generic structures of the cost of quality, stock and flow diagram is developed to map the real-life business scenario. Findings: Cost of Quality is a forgotten dimension in many companies. Most of the companies are not measuring the cost of quality as a powerful indicator for quality measurement and for process improvement. Defect level is the function of prevention, appraisal and failures (PAF) costs associated with the PAF model. System Dynamics is computer-based simulation methodology that gains the insight of the social, economic, and business problems and acts as a powerful tool for policy design for better decision making. Implications/Originality/Value: Policy analysis clearly indicate that dynamics of cost of quality is quite complex and to identify the prioritized parameter for investment cannot be intuitively appreciated. System dynamics is a simulation-based methodology which can solve the complex interactions and different policy runs lead to the best appropriate mix of cost elements in order to reduce the failure costs (internal and external).
目的:利用组织实际数据编制的感知图,建立质量成本管理的系统动力学模型。该模型描述了质量成本和相关的缺陷百分比,以表示所研究公司的真实数据。使用不同的测试来验证模型,以建立模型的置信度。潜在的反馈结构和各种变量之间的相互作用使模型更加鲁棒和现实。设计/方法/方法:使用仿真软件STELLA对模型进行编程。利用质量成本、库存成本和流程成本的通用结构,开发了映射实际业务场景的流程图。研究发现:质量成本在许多公司中是一个被遗忘的维度。大多数公司没有将质量成本作为质量度量和过程改进的有力指标来度量。缺陷级别是与PAF模型相关的预防、评估和失败(PAF)成本的功能。系统动力学是一种基于计算机的模拟方法,它可以洞察社会、经济和商业问题,并作为政策设计的有力工具,以更好地制定决策。影响/原创性/价值:政策分析清楚地表明,质量成本的动态是相当复杂的,确定投资的优先参数不能直观地理解。系统动力学是一种基于仿真的方法,它可以解决复杂的相互作用和不同的策略运行导致成本要素的最佳适当组合,以减少失败成本(内部和外部)。
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引用次数: 0
Classification Modelling: A Case Study of Breast Cancer Patients of Islamabad 分类建模:以伊斯兰堡乳腺癌患者为例
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2271
Aansa Abbas, M. Zakria, Muhammad Kashif
Purpose: The rate of breast cancer in Pakistan is the highest among all other Asian countries and all other types of cancer. The foremost treatment for breast cancer patients of stage 2 and stage 3 is surgery. The main types of surgery in this era are Mastectomy and Breast Conservative surgery. The decision about the type of surgery depends on the demographic and clinical factors. Approach: In this study, the seven characteristics have been considered.  A purposive sample of 365 breast cancer patients were collected from the two main hospitals in Islamabad. The foremost objective of this study was to classify each breast cancer patient regarding surgery type based on significant explanatory characteristics. The binary logistics regression and discriminant analysis techniques were used and the significance of each parameter was tested. Findings: The main effects i.e., age, tumor size, Estrogen Receptor, and Progesterone Receptor were found to be significant with some diverse probabilities and all two-factor interactions were found to be non-significant. The sensitivity of logistic regression and discriminant analysis is almost the same i.e., 93.1% and 92.8% respectively whereas the specificity of these two techniques is also almost the same i.e., 70.8% and 71.9% respectively. The overall actual correct classify rate and Apparent error rate of both these techniques are found to be 87.7% and 12.3% respectively. Implications: In brief, it was deducted that the Tumor size stage is the most imperative characteristic among other significant characteristics in discriminating between two types of surgery
目的:在所有其他亚洲国家和所有其他类型的癌症中,巴基斯坦的乳腺癌发病率最高。对于2期和3期乳腺癌患者来说,最重要的治疗是手术。这个时代的主要手术类型是乳房切除术和乳房保守手术。手术类型的决定取决于人口统计学和临床因素。方法:在本研究中,考虑了七个特征。从伊斯兰堡的两家主要医院收集了365名乳腺癌患者的目的样本。本研究的首要目的是根据显著的解释特征对每个乳腺癌患者的手术类型进行分类。采用二元logistic回归和判别分析技术,对各参数的显著性进行检验。结果:年龄、肿瘤大小、雌激素受体、孕激素受体等主要影响因素具有不同概率的显著性,双因素相互作用均不显著。logistic回归和判别分析的敏感性基本相同,分别为93.1%和92.8%,特异性也基本相同,分别为70.8%和71.9%。两种方法的总体实际正确分类率和表观错误率分别为87.7%和12.3%。意义:简而言之,我们推断肿瘤大小分期是区分两种手术类型的最重要特征
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引用次数: 0
Estimation and Validation of Adapted Household Food Insecurity Access Scale in Lahore – Pakistan 巴基斯坦拉合尔地区家庭粮食不安全获取规模的估算与验证
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2411
B. Pervaiz, M. Manzoor, Rabia Pervaiz
Purpose: Food insecurity is not only the problem of all developing countries but developed countries are also facing this issue especially after COVID-19. Food security is the combination of food availability, accessibility and utilization. However, the food accessibility is associated with household income and wealth. Household Food Insecurity Access Scale (HFIAS) developed by USAID is a tool for measuring prevalence of food insecurity. HFIAS treats food insecurity as a condition that can be identified and measured by experiences and behavioral responses that appear to be common for low income households. Current study is meant for the estimation and validation of HFIAS in the context of Pakistan, and to look for the relationship between food insecurity and socio-economic characteristics of the community. Methodology: A dedicated survey was conducted in Peri-urban areas of Lahore district from January to February, 2021. Responses from 316 households were recorded on a structured questionnaire which was adapted from HFIAS due to cultural context and socio economic conditions.  Findings: Results showed that 30.2% of the households were food secure whereas 22.3% were mildly food insecure, 40.2% were moderately food insecure and 7.3% were severely food insecure. HFIAS was found to have good internal consistency (Cronbach’s Alpha = 0.684). Policy Implication: HFIAS is a valid and reliable tool to measure the food accessibility at the household level in Pakistan.
目的:粮食不安全不仅是所有发展中国家的问题,发达国家也面临着这一问题,特别是在2019冠状病毒病之后。粮食安全是粮食供应、可及性和利用的综合。然而,食物的可获得性与家庭收入和财富有关。美国国际开发署开发的家庭粮食不安全获取量表(HFIAS)是衡量粮食不安全普遍程度的工具。HFIAS将粮食不安全视为一种可以通过经历和行为反应来识别和衡量的状况,这种情况似乎在低收入家庭中很常见。目前的研究旨在估计和验证巴基斯坦背景下的HFIAS,并寻找粮食不安全与社区社会经济特征之间的关系。方法:于2021年1月至2月在拉合尔地区的城郊地区进行了一项专门调查。根据文化背景和社会经济条件,将316个家庭的回答记录在一份结构化问卷上,该问卷改编自HFIAS。结果显示,30.2%的家庭处于粮食安全状态,22.3%的家庭处于轻度粮食不安全状态,40.2%的家庭处于中度粮食不安全状态,7.3%的家庭处于严重粮食不安全状态。HFIAS具有良好的内部一致性(Cronbach’s Alpha = 0.684)。政策含义:HFIAS是衡量巴基斯坦家庭粮食可及性的有效和可靠的工具。
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引用次数: 0
Scale Development to Measure Creating Shared Value adoption as a Strategy in the Developing Countries 以规模发展衡量创造共享价值:发展中国家采用的战略
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2328
M. M. Qadri, M. H. Sial
Purpose: “Capitalist system is under siege” is the signal that businesses are going to lose legitimacy and ultimately survival is under question. However, “Creating shared value” (CSV), a resolute solution for organizations is proposed, and overwhelming organizations claim to have adopted CSV. However, in the absence of a standard for CSV success, yearly financial and sustainability reports are presented to validate such claims. Therefore, a yardstick is needed to determine whether companies have implemented CSV as a key strategy. To verify this claim, a scale is proposed to measure the level of adoption of CSV. Design/Methodology/Approach: An interview protocol was created for data collection from CSV adopters. Twenty interviews were conducted with 15 informants coming from 10 shortlisted organizations. Findings: The interview data were transcribed and analyzed to extract the key and sub-themes. A total of 58 items were generated with the help of five experts, and an average score of 0.859 on the S-CVI (scale level content validity index) is achieved with a Kappa (K) coefficient of 0.810. Implications/Originality/Value: So, it is concluded that this instrument will help to differentiate CSV adopters and those who involve in CSR projects. As a future direction, instrument testing and scale evaluation are designed.
目的:“资本主义制度受到围攻”是企业将失去合法性的信号,最终生存受到质疑。而“创造共享价值”(Creating shared value, CSV)这一针对组织的果断解决方案被提出,绝大多数组织声称采用了CSV。但是,由于没有CSV成功的标准,因此每年提出财务和可持续性报告来证实这种主张。因此,需要一个标准来确定公司是否将CSV作为一项关键战略来实施。为了验证这一说法,提出了一个量表来衡量CSV的采用水平。设计/方法论/方法:为从CSV采用者那里收集数据创建了一个访谈协议。我们对来自10个入围机构的15名人士进行了20次访谈。结果:对访谈数据进行转录和分析,提取关键和副主题。在5位专家的帮助下,共生成了58个条目,S-CVI(量表水平内容效度指数)的平均得分为0.859,Kappa (K)系数为0.810。含义/原创性/价值:因此,得出的结论是,该工具将有助于区分CSV采用者和参与CSR项目的人。未来的发展方向是设计仪器测试和规模评估。
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引用次数: 0
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