Pub Date : 2022-12-31DOI: 10.26710/sbsee.v4i4.2512
Nasim Ishaq, G. Ejaz, Noor
Purpose: Environmental issues are contemplated as the most frightening issues that occurred due to climate change. These environmental issues are disturbing the whole world including living species. Pakistan is also facing issues regarding environmental changes. Pakistan is considered the 7th most susceptible country in terms of environmental disasters. Methodology: This research work is conducted to analyze and examine the role of news media in the coverage of environmental issues and the basic purpose of this study is to evaluate the “media representation of environmental issues” as discussed in mainstream English newspapers of Pakistan (Dawn and The News). The content analysis is used to know the frequency and direction of environmental issues. The universe of the study contains textual content of print media including news stories and editorials. Findings: It is concluded that The News, gives more coverage to environmental issues as compared to Dawn newspaper in terms of news stories and editorials. Implications: The media should play a substantial role in addressing environmental problems faced by Pakistan, as people rely frequently on media.
{"title":"Treatment Of Environmental Issues in Leading Pakistani Dailies","authors":"Nasim Ishaq, G. Ejaz, Noor","doi":"10.26710/sbsee.v4i4.2512","DOIUrl":"https://doi.org/10.26710/sbsee.v4i4.2512","url":null,"abstract":"Purpose: Environmental issues are contemplated as the most frightening issues that occurred due to climate change. These environmental issues are disturbing the whole world including living species. Pakistan is also facing issues regarding environmental changes. Pakistan is considered the 7th most susceptible country in terms of environmental disasters. \u0000Methodology: This research work is conducted to analyze and examine the role of news media in the coverage of environmental issues and the basic purpose of this study is to evaluate the “media representation of environmental issues” as discussed in mainstream English newspapers of Pakistan (Dawn and The News). The content analysis is used to know the frequency and direction of environmental issues. The universe of the study contains textual content of print media including news stories and editorials. \u0000Findings: It is concluded that The News, gives more coverage to environmental issues as compared to Dawn newspaper in terms of news stories and editorials. \u0000Implications: The media should play a substantial role in addressing environmental problems faced by Pakistan, as people rely frequently on media.","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81866817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/sbsee.v4i4.2461
Haslinda Md. Nazri, Madya Dr. Abdul Aziz B. Zalay Zali, N. Ibrahim
Objective: At present, the tableware used represents the image of the restaurant as it is able to create a visual attraction or known as ‘visual synchronisation’ with food. Emotional tableware design is able to influence the behaviour of people through the dining experience. This is due to the attractive visual design of the tableware which will have an indirect influence on the aroma and taste of the cuisine being presented as well as the surrounding ambience. Methodology: The three levels of design theory which include visceral, behavioural and reflective play a significant role in providing an impact or having a great influence on the fine dining experience. Consequently, amplifying the integration of senses, interaction and response towards emotions. Findings: An emotional tableware design will lead to a more positive experience. This positive experience will elevate positive emotions through its functionality, convenience and satisfaction. A tableware designer is able to evoke such emotions as the emotional design has no specific rules or clear protocol. The positive experience that is emotionally inspired will lead to a better life experience or make life more interesting. Implications: The use of an emotional tableware design by chefs in fine dining has elevated the dining experience to a whole new level which amplifies the deep impact that this concept has on the world of tableware design.
{"title":"Enhancing the Dining Experience through Emotional Tableware Design","authors":"Haslinda Md. Nazri, Madya Dr. Abdul Aziz B. Zalay Zali, N. Ibrahim","doi":"10.26710/sbsee.v4i4.2461","DOIUrl":"https://doi.org/10.26710/sbsee.v4i4.2461","url":null,"abstract":"Objective: At present, the tableware used represents the image of the restaurant as it is able to create a visual attraction or known as ‘visual synchronisation’ with food. Emotional tableware design is able to influence the behaviour of people through the dining experience. This is due to the attractive visual design of the tableware which will have an indirect influence on the aroma and taste of the cuisine being presented as well as the surrounding ambience. Methodology: The three levels of design theory which include visceral, behavioural and reflective play a significant role in providing an impact or having a great influence on the fine dining experience. Consequently, amplifying the integration of senses, interaction and response towards emotions. \u0000Findings: An emotional tableware design will lead to a more positive experience. This positive experience will elevate positive emotions through its functionality, convenience and satisfaction. A tableware designer is able to evoke such emotions as the emotional design has no specific rules or clear protocol. The positive experience that is emotionally inspired will lead to a better life experience or make life more interesting. Implications: The use of an emotional tableware design by chefs in fine dining has elevated the dining experience to a whole new level which amplifies the deep impact that this concept has on the world of tableware design. ","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90160033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/sbsee.v4i4.2526
M. Tariq, Faheem Shaheen, Qasim Zahoor
Purpose: The study aimed at exploring those factors by following the procedures of qualitative research as well as exploration of rich sources of information contemplated by parents in order to get a better idea of schooling institutions. Methodology: The data was collected by interviewing the parents who had lately admitted their kids to the schools and had the selection process fresh in their memory. To provide more valuable insights to the readers and by keeping in view the importance of parents’ mindfulness in the decision making, only those participants were considered who had at least 14 years of education themselves; about half of them are working as faculty members in the education sector in Pakistan. An in-depth qualitative analysis was done using NVIVO 20 software by utilizing the thematic analysis technique. Findings: The findings revealed that numerous factors were considered by the parents such as the affordability of the educational expenses, the cultural values, the transportation issues, involvement of school in extra-curricular activities, the distance from home, the environment, the infrastructure of the school, the faculty and education level as well as the skills and creativity enhancement of kids. Although the educated participants talked about affordability issue but most of them were of the view that quality education of children should not be compromised because of this issue and other expenses could be lessened accordingly. The participants mostly relied on personal visits and consultation with educated people in their access for the collection of information about the institutes. Implications: The readers of the paper could benefit from these decision-making insights of educated citizens as well as of those involved with education sector professionally.
{"title":"Factors Influencing the Selection of Kids’ Preliminary School in Pakistan: A Qualitative Approach","authors":"M. Tariq, Faheem Shaheen, Qasim Zahoor","doi":"10.26710/sbsee.v4i4.2526","DOIUrl":"https://doi.org/10.26710/sbsee.v4i4.2526","url":null,"abstract":"Purpose: The study aimed at exploring those factors by following the procedures of qualitative research as well as exploration of rich sources of information contemplated by parents in order to get a better idea of schooling institutions. \u0000Methodology: The data was collected by interviewing the parents who had lately admitted their kids to the schools and had the selection process fresh in their memory. To provide more valuable insights to the readers and by keeping in view the importance of parents’ mindfulness in the decision making, only those participants were considered who had at least 14 years of education themselves; about half of them are working as faculty members in the education sector in Pakistan. An in-depth qualitative analysis was done using NVIVO 20 software by utilizing the thematic analysis technique. \u0000Findings: The findings revealed that numerous factors were considered by the parents such as the affordability of the educational expenses, the cultural values, the transportation issues, involvement of school in extra-curricular activities, the distance from home, the environment, the infrastructure of the school, the faculty and education level as well as the skills and creativity enhancement of kids. Although the educated participants talked about affordability issue but most of them were of the view that quality education of children should not be compromised because of this issue and other expenses could be lessened accordingly. The participants mostly relied on personal visits and consultation with educated people in their access for the collection of information about the institutes. \u0000Implications: The readers of the paper could benefit from these decision-making insights of educated citizens as well as of those involved with education sector professionally.","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84998474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/sbsee.v4i4.2462
N. Amin, Nazima Versay Kudus, Angayar Kanni Ramaiah, Fita Kurniasari
Purpose: The study examines their responses to questions about confidence in purchasing products, product-slogan suitability and product purity from the perspective of Muslims. Design/Methodology/Approach: The present quantitative study was conducted based on the data collected from 100 young Muslim consumers recruited from the population of undergraduate students at a university in Malaysia to investigate their perception towards Islamic brand slogans. Findings: The results show that Islamic slogans can influence Muslim customers’ trust in purchasing goods in the market for a variety of reasons and this includes religious piety, a product’s conformity to religious doctrine, and the slogan’s use of semantically acceptable words. Furthermore, the Islamic brand slogans written in the Jawi letters are also found to be an appealing factor for the Muslims since Jawi resembles Arabic script. The data overall seem to suggest that Islamic brand slogans can influence Muslims in making decisions with regard to product purchases. Implications/Originality/Value: The study could help people gain a better understanding of how Islamic branding is used and how Islamic slogans can affect consumers' purchasing decisions and perceptions of product purity.
{"title":"Use of Islamic Brand Slogans: Is it Necessary for Attracting Consumers?","authors":"N. Amin, Nazima Versay Kudus, Angayar Kanni Ramaiah, Fita Kurniasari","doi":"10.26710/sbsee.v4i4.2462","DOIUrl":"https://doi.org/10.26710/sbsee.v4i4.2462","url":null,"abstract":"Purpose: The study examines their responses to questions about confidence in purchasing products, product-slogan suitability and product purity from the perspective of Muslims. \u0000Design/Methodology/Approach: The present quantitative study was conducted based on the data collected from 100 young Muslim consumers recruited from the population of undergraduate students at a university in Malaysia to investigate their perception towards Islamic brand slogans. \u0000Findings: The results show that Islamic slogans can influence Muslim customers’ trust in purchasing goods in the market for a variety of reasons and this includes religious piety, a product’s conformity to religious doctrine, and the slogan’s use of semantically acceptable words. Furthermore, the Islamic brand slogans written in the Jawi letters are also found to be an appealing factor for the Muslims since Jawi resembles Arabic script. The data overall seem to suggest that Islamic brand slogans can influence Muslims in making decisions with regard to product purchases. \u0000Implications/Originality/Value: The study could help people gain a better understanding of how Islamic branding is used and how Islamic slogans can affect consumers' purchasing decisions and perceptions of product purity.","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78495979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/sbsee.v4i4.2491
Angayar Kanni Ramaiah, Safinaz Mohd Hussein
Purpose: The urgency to control and reduce environmental disasters to the air and water as well as plastic pollution, acute deforestation, industrial waste, chemical spills, climate change and global warming calamity has triggered the universal Sustainable Development Goals (SDG) policy. Thus, diverting the attention of every level of human activity towards attaining a ‘sustainable’ environment. This universal war against such environmental disasters has developed a reason to incorporate SDG policy goals into the Competition Law and Policy (CLP) globally. This exploratory study aimed to determine the symbiosis between the competition law and United Nations (UN), SDG policy application under Competition Act 2010 for promoting and enhancing Green Marketing (GM) in Malaysia. Methodology: The study examines viable options for competition regulators to address sustainability policy for green marketing (GM) benefits under the scope of CLP. The study applies qualitative analysis by way of comparative study to the European Union (EU) approach to determine GM marketing legitimacy for acclaiming SDG policy as a criterion within the exemption proviso in the Competition Act 2010, Malaysia. Findings: Competition Law can support GM sustainability initiatives to improve the environment since GM is not just about producing and marketing environmentally sustainable products but from a broader perspective contributes to innovation and consumer welfare. Hence, GM's social market and societal benefits towards sustainability objectives are arguably considered to outweigh its countervailing anticompetitive effects for sustainable exemption policy under the CLP. However, GM can only substantially contribute to addressing global warming and the environment under the SDG if applied legitimately. In addition, the GM must be also endorsed to incorporate broader environmental-related benefit policy within its competition law prohibition and exemption framework to resonate with the UN’s SDG. Implications/Originality/Value: The endorsement of GM sustainable benefits by way of exemption, exception or being pro-competitive allows a fair competitive advantage for GM industry growth. The research examines and proposes the exemption options for GM-related mergers, a collaboration by way of agreement and government exception policies under CA2010.
{"title":"Symbioses between Green Marketing Sustainability and Competition Law in Malaysia","authors":"Angayar Kanni Ramaiah, Safinaz Mohd Hussein","doi":"10.26710/sbsee.v4i4.2491","DOIUrl":"https://doi.org/10.26710/sbsee.v4i4.2491","url":null,"abstract":"Purpose: The urgency to control and reduce environmental disasters to the air and water as well as plastic pollution, acute deforestation, industrial waste, chemical spills, climate change and global warming calamity has triggered the universal Sustainable Development Goals (SDG) policy. Thus, diverting the attention of every level of human activity towards attaining a ‘sustainable’ environment. This universal war against such environmental disasters has developed a reason to incorporate SDG policy goals into the Competition Law and Policy (CLP) globally. This exploratory study aimed to determine the symbiosis between the competition law and United Nations (UN), SDG policy application under Competition Act 2010 for promoting and enhancing Green Marketing (GM) in Malaysia. \u0000Methodology: The study examines viable options for competition regulators to address sustainability policy for green marketing (GM) benefits under the scope of CLP. The study applies qualitative analysis by way of comparative study to the European Union (EU) approach to determine GM marketing legitimacy for acclaiming SDG policy as a criterion within the exemption proviso in the Competition Act 2010, Malaysia. \u0000Findings: Competition Law can support GM sustainability initiatives to improve the environment since GM is not just about producing and marketing environmentally sustainable products but from a broader perspective contributes to innovation and consumer welfare. Hence, GM's social market and societal benefits towards sustainability objectives are arguably considered to outweigh its countervailing anticompetitive effects for sustainable exemption policy under the CLP. However, GM can only substantially contribute to addressing global warming and the environment under the SDG if applied legitimately. In addition, the GM must be also endorsed to incorporate broader environmental-related benefit policy within its competition law prohibition and exemption framework to resonate with the UN’s SDG. \u0000Implications/Originality/Value: The endorsement of GM sustainable benefits by way of exemption, exception or being pro-competitive allows a fair competitive advantage for GM industry growth. The research examines and proposes the exemption options for GM-related mergers, a collaboration by way of agreement and government exception policies under CA2010.","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77854269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/sbsee.v4i4.2511
Syed Muhammad Saqib, Abul Hassan
Purpose: This research focused on understanding the perception of feminism in Lahore, Pakistan and the implications of social media usage on those perceptions. The research aimed to address the difference in perception to exist between Generation X and Generation Y and the influence of social media in shaping these perceptions. Methodology: The research made use of the quantitative method of research by the help of survey method. Findings: The corresponding findings showed that social media has an influence on perception of feminism in Generation X and Generation Y. Generation X were found to harbor primitive perceptions on feminism, Generation X was aware of female oppression and discrimination but did not see feminism as an answer to the problem. Generation Y showed better understanding of feminism and more awareness. Implications: Social media was found to play a monumental role in shaping opinions and perceptions. The research showed the impact of social media on feminism and thus can be used in conjunction with future research that correspond to impact of social media with social issues.
{"title":"Social Media and Perception of Feminism: Comparison of Generation X And Y in Lahore","authors":"Syed Muhammad Saqib, Abul Hassan","doi":"10.26710/sbsee.v4i4.2511","DOIUrl":"https://doi.org/10.26710/sbsee.v4i4.2511","url":null,"abstract":"Purpose: This research focused on understanding the perception of feminism in Lahore, Pakistan and the implications of social media usage on those perceptions. The research aimed to address the difference in perception to exist between Generation X and Generation Y and the influence of social media in shaping these perceptions. \u0000Methodology: The research made use of the quantitative method of research by the help of survey method. \u0000Findings: The corresponding findings showed that social media has an influence on perception of feminism in Generation X and Generation Y. Generation X were found to harbor primitive perceptions on feminism, Generation X was aware of female oppression and discrimination but did not see feminism as an answer to the problem. Generation Y showed better understanding of feminism and more awareness. \u0000Implications: Social media was found to play a monumental role in shaping opinions and perceptions. The research showed the impact of social media on feminism and thus can be used in conjunction with future research that correspond to impact of social media with social issues. ","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88873147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/sbsee.v4i4.2454
Ahmad Nizam Bin Mohd Yusof
Objective: Managers today recognise the value of knowledge as an intangible asset that fosters organisational creativity. Few studies, on the other hand, examine the role of human resource management in fostering knowledge competency, which leads to improved corporate innovation. Methodology: The study is empirically based on primary data collected from 200 SMEs in Malaysia's Klang Valley's ICT sector. A quantitative technique is employed to achieve the study's aims. A survey technique is used to poll owners, Chief Executive Officers (CEOs), and management of ICT SMEs. A total of 200 responses were collected and analysed. The research models and hypotheses were evaluated using the Partial Least Squares (PLS) technique. Findings: Both identifying the elements and mediation mechanisms in the link between human resource management (HRM) and innovation, as well as the interaction between HRM and knowledge management in the context of innovation, are study gaps. According to the research, Human Resource Management (HRM) Capabilities are positively related to Knowledge. Implications: As a result, this paper investigates the implications of human resource management policies and practises on the relationship between knowledge management competency and creativity.
{"title":"Human Resource Practice and Knowledge Management Capability in Smes","authors":"Ahmad Nizam Bin Mohd Yusof","doi":"10.26710/sbsee.v4i4.2454","DOIUrl":"https://doi.org/10.26710/sbsee.v4i4.2454","url":null,"abstract":"Objective: Managers today recognise the value of knowledge as an intangible asset that fosters organisational creativity. Few studies, on the other hand, examine the role of human resource management in fostering knowledge competency, which leads to improved corporate innovation. \u0000Methodology: The study is empirically based on primary data collected from 200 SMEs in Malaysia's Klang Valley's ICT sector. A quantitative technique is employed to achieve the study's aims. A survey technique is used to poll owners, Chief Executive Officers (CEOs), and management of ICT SMEs. A total of 200 responses were collected and analysed. The research models and hypotheses were evaluated using the Partial Least Squares (PLS) technique. \u0000Findings: Both identifying the elements and mediation mechanisms in the link between human resource management (HRM) and innovation, as well as the interaction between HRM and knowledge management in the context of innovation, are study gaps. According to the research, Human Resource Management (HRM) Capabilities are positively related to Knowledge. \u0000Implications: As a result, this paper investigates the implications of human resource management policies and practises on the relationship between knowledge management competency and creativity.","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"85 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82600808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.26710/sbsee.v4i3.2442
Nur Filzah Zainuddin, Idris Osman, S. Kassim, Mohd Zailani Othman
Objective: The purpose of this paper is to develop a conceptual framework of continuance intention of e-wallet by rural youth in Malaysia. Methodology: On the basis of knowledge induced from literature, a conceptual framework for continuance intention of e-wallet usage by rural youth in Malaysia has been developed. The proposed framework is demonstrated using an integrated Unified Theory of Acceptance and Use of Technology (UTAUT). Results: The framework provided detailed guidance for the development of a continuance intention of e-wallet usage by rural youth in Malaysia. Findings of this study suggest that social influence, perceived trust, and perceived security have significant impact on continuance intention of e- wallet usage among rural youths. Gender acts as a capable moderating role in the relationship between social influence, perceived trust, and perceived security, and continuance intention of e-wallet usage among rural youths. Implication: This framework describes the significance of social influence, perceived trust, and perceived security with gender act as moderating variable towards the continuance intention of e-wallet usage among rural youth. The study is particularly useful for practitioners by identifying advantages from suitable factors that can enhance the continuance intention among rural youths to use e-wallet and lead to a success of cashless society in Malaysia.
{"title":"A Conceptual Framework of Continuance Intention of e-Wallet Usage by Rural Youth in Malaysia","authors":"Nur Filzah Zainuddin, Idris Osman, S. Kassim, Mohd Zailani Othman","doi":"10.26710/sbsee.v4i3.2442","DOIUrl":"https://doi.org/10.26710/sbsee.v4i3.2442","url":null,"abstract":"Objective: The purpose of this paper is to develop a conceptual framework of continuance intention of e-wallet by rural youth in Malaysia. \u0000Methodology: On the basis of knowledge induced from literature, a conceptual framework for continuance intention of e-wallet usage by rural youth in Malaysia has been developed. The proposed framework is demonstrated using an integrated Unified Theory of Acceptance and Use of Technology (UTAUT). \u0000 Results: The framework provided detailed guidance for the development of a continuance intention of e-wallet usage by rural youth in Malaysia. Findings of this study suggest that social influence, perceived trust, and perceived security have significant impact on continuance intention of e- wallet usage among rural youths. Gender acts as a capable moderating role in the relationship between social influence, perceived trust, and perceived security, and continuance intention of e-wallet usage among rural youths. \u0000 Implication: This framework describes the significance of social influence, perceived trust, and perceived security with gender act as moderating variable towards the continuance intention of e-wallet usage among rural youth. The study is particularly useful for practitioners by identifying advantages from suitable factors that can enhance the continuance intention among rural youths to use e-wallet and lead to a success of cashless society in Malaysia.","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75581813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.26710/sbsee.v4i3.2444
Ruswiati Suryasaputra., SE, MS Tomi
Objective: The purpose of this study is to find out the trust variable as an intervening variable between the influence of electronic word of mouth (E-WOM), influencers on buying interest on the Instagram account @kokobuncit Surabaya. Methodology: This research method uses a quantitative method through a path analysis model with the help of SPSS V.20. Findings: The results of this study are that E-WOM and influencers have a direct significant effect on trust, E-WOM has a direct significant effect on buying interest, while influencers have no direct significant effect on buying interest. Trust mediates the effect of E-WOM, influencer on consumer buying interest. Implications: Electronic Word of Mouth is a marketing strategy that is carried out by using consumers who have consumed the product. The form of Electronic Word of Mouth can be in the form of reviews, suggestions, and reviews that are carried out in electronic media such as social media.
{"title":"Trust as a Mediating Variable between Electronic word of Mouth (E-Wom), Influencer on Consumer Buying Interest on Instagram @Kokobuncit Account in the Covid-19 Pandemic","authors":"Ruswiati Suryasaputra., SE, MS Tomi","doi":"10.26710/sbsee.v4i3.2444","DOIUrl":"https://doi.org/10.26710/sbsee.v4i3.2444","url":null,"abstract":"Objective: The purpose of this study is to find out the trust variable as an intervening variable between the influence of electronic word of mouth (E-WOM), influencers on buying interest on the Instagram account @kokobuncit Surabaya. \u0000Methodology: This research method uses a quantitative method through a path analysis model with the help of SPSS V.20. \u0000Findings: The results of this study are that E-WOM and influencers have a direct significant effect on trust, E-WOM has a direct significant effect on buying interest, while influencers have no direct significant effect on buying interest. Trust mediates the effect of E-WOM, influencer on consumer buying interest. \u0000Implications: Electronic Word of Mouth is a marketing strategy that is carried out by using consumers who have consumed the product. The form of Electronic Word of Mouth can be in the form of reviews, suggestions, and reviews that are carried out in electronic media such as social media.","PeriodicalId":34116,"journal":{"name":"Sustainable Business and Society in Emerging Economies","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76908425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.26710/sbsee.v4i3.2402
Shaira Ismail, A. Arshad, Nurul Hayani Abd Rahman, Nani Ilyana Shafie
Purpose: This paper reviews how organizations establish the remuneration system by focusing on job evaluation methods. The goal of these article reviews is to identify the internal and external compensable factors in order to create a win-win situation for both the employer and the employee and to address any inconveniences that may arise regarding wage or pay consistency and equity. Design/Methodology/Approach: The comprehensive review of the job evaluation methods was conducted to justify its fairness and equality in determining the “right pay for the job”, considering the job incumbents and addressing the internal and external factors. The primary instrument used to construct the pay structure is job evaluation. However, measurement inaccuracy exists in job evaluations as a result of the system's inability to correctly identify the internal and external compensating elements. Findings: These compensable factors are typically linked to the organization's financial capacity and pay policy, the SKAOs held by job holders, the job tasks, and environmental factors like the local economy, geographic location, rules, regulations, market pricing and more. Implications/Originality/Value: Compensable factors are essential for figuring out the "appropriate pay" or "right pricing" for specific jobs.
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