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Regime Shift Behavior and Interconnectedness of Stock Market Volatility and Exchange Rate Movements: Empirical Evidence from Emerging and Developed Economies 股票市场波动和汇率变动的制度转移行为和相互关联性:来自新兴和发达经济体的经验证据
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2329
Attaullah, K. Hamid, M. Y. Saeed, Shareen Hussain
Purpose: The purpose of this study is to examine the regime shift behavior and interconnectedness between stock market volatility and exchange rate in a pre and post COVID context. Design/Methodology/Approach: For this purpose Pakistan India and China has been taken as emerging economies and USA UK and Japan as developed economies.  Daily data of exchange rates and stock market indices have been used from Jan,1 2011 to Apr 30, 2021. Markov regime switching model, GARCH model and Granger causality test has been used. Findings: The outcomes of this study empirically confirmed that the Markov regime switching model is flexible model because it captures regime shifts in the mean and variance equation of all sample economies. Moreover, the sum of GARCH (1,1) indicates that volatility shocks are persistent except India. Study also concluded that exchange rate volatility has significant positive impact on stock market of Pakistan, USA and Japan in a pre COVID context. Implications/Originality/Value: A post COVID context has significant impact on the stock market of India, U.S.A. and U.K. Granger causality results indicates unidirectional relationship for Pakistan, China and USA. Whereas for Japan bi-directional relationship is found but for India and UK no directional causality exist.                                                             
目的:本研究的目的是研究COVID前后股票市场波动与汇率之间的制度转移行为和相互关联性。设计/方法/途径:为此,巴基斯坦、印度和中国被视为新兴经济体,美国、英国和日本被视为发达经济体。从2011年1月1日至2021年4月30日,汇率和股票市场指数的每日数据已被使用。运用了马尔可夫状态切换模型、GARCH模型和格兰杰因果检验。研究结果:本研究的结果实证证实了马尔可夫制度转换模型是一个灵活的模型,因为它捕获了所有样本经济体的均值和方差方程中的制度转移。此外,GARCH(1,1)的总和表明,波动性冲击是持续的,除了印度。研究还得出结论,在疫情前的背景下,汇率波动对巴基斯坦、美国和日本的股市产生了显著的积极影响。启示/原创性/价值:后疫情背景对印度、美国和英国的股票市场有显著影响。格兰杰因果关系结果表明,巴基斯坦、中国和美国的股票市场存在单向关系。而日本是双向关系,但印度和英国没有双向因果关系。
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引用次数: 0
Causes and Effect of Domestic Violence against Women in Pakistan : An Analytical Study 巴基斯坦妇女遭受家庭暴力的原因与影响:分析研究
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2465
Nabeela Falak
Purpose: Despite of implementation of many laws and legislation in Pakistan, domestic violence is still present and increasing day by day. The aim of the study is to point out what are the causes and effects of Domestic Violence (DV) against women in Pakistan. The Pakistani scenario has been described and theoretical bases are presented. Methodology: Research follows the qualitative research method as it is descriptive and analytical in nature. To make the research important, investigative, and analytical, material has also been collected through random survey. Opinions have been collected from women intellectuals, doctors, psychologists and lawyers of the country through a questionnaire. Findings: Domestic violence is not an appropriate subject for assessment, interventions, or policy reforms in Pakistan because it usually occurs within the family. According to surveys, between 35% and 70% of intimate relationship violence occurs in Pakistan. Major factors contributing to domestic violence in Pakistan include women's low levels of education and empowerment, misconceptions about Islamic beliefs, traditional customs, poverty, the dowry system, having a girl child, infertility, and drug and alcohol usage. Due to these reasons women are physically, verbally and emotionally, psychologically, sexually abused. Slapping beating, kicking against women cause physical problem. Implications: Research proves that the risk of attempting suicide is four times more in the victim of domestic violence and they are likely to develop stress, depression, and drug dependency. Study reveals that a large number of women suffer with domestic violence in Pakistan and the causes identified are preventable. Further research is also needed in this regard.
目的:尽管巴基斯坦实施了许多法律和立法,但家庭暴力仍然存在,并且日益增加。这项研究的目的是指出巴基斯坦妇女遭受家庭暴力(DV)的原因和影响。对巴基斯坦的情景进行了描述,并提出了理论依据。方法论:研究遵循定性研究方法,因为它本质上是描述性和分析性的。为了使研究具有重要性,调查性和分析性,还通过随机调查收集了材料。通过问卷调查收集了我国女知识分子、女医生、女心理学家和女律师的意见。研究结果:在巴基斯坦,家庭暴力不适合作为评估、干预或政策改革的主题,因为它通常发生在家庭内部。根据调查,35%到70%的亲密关系暴力发生在巴基斯坦。造成巴基斯坦家庭暴力的主要因素包括妇女受教育程度低、赋权程度低、对伊斯兰信仰的误解、传统习俗、贫穷、嫁妆制度、生女孩、不孕症以及吸毒和酗酒。由于这些原因,妇女在身体上、语言上、情感上、心理上受到性虐待。打、打、踢女性会导致身体问题。启示:研究证明,家庭暴力的受害者企图自杀的风险是家庭暴力受害者的四倍,他们可能会产生压力、抑郁和药物依赖。研究表明,巴基斯坦有大量妇女遭受家庭暴力,所查明的原因是可以预防的。这方面还需要进一步的研究。
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引用次数: 0
Islamic Bank: A Bank of Ethics in Compliance with Corporate Social Responsibility 伊斯兰银行:符合企业社会责任的道德银行
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2257
Naheeda Ali, K. Khan, Salman Naseer
Purpose: This paper aims to shed light on the issue's prospects, as ethics in Islamic banking may become another distinguishing factor when compared to its conventional counterpart. This comparative research will compare co-operative banks that emphasize ethical operations to Islamic banking in Pakistan. Although ethics in other countries' co-operative banks has become a new market segment and succeeded because it drew many new customers who wanted to engage in a morally sound investment, Islamic banks continue to concentrate only on sharia. Design/Methodology/Approach: The qualitative method is used in this study by analyzing statutes, particularly Islamic jurisprudences, local and international protocols, conventions, and treaties Findings: In this work, it shows that ethics has the potential to make Islamic banking a full-fledged financial system if it is used as one of Islam's three pillars. Implications/Originality/Value: In the Islamic economy, Islamic banking is unquestionably at the forefront. Along with Faith (Aqidah) and Islamic Legal Jurisprudence (Sharia), Ethics (Akhlak), as in corporate social responsibility, is a core part of Islam that doesn't get as much attention as it should. An Islamic bank should primarily concentrate on sharia despite balancing those three pillars. In practice, a business with a high ethical standard must be profitable, legal, honest, and ethical while also considering long-term sustainability.
目的:本文旨在阐明该问题的前景,因为伊斯兰银行的道德规范可能成为与传统银行相比的另一个区别因素。这项比较研究将比较强调道德运作的合作银行与巴基斯坦的伊斯兰银行。尽管其他国家的合作银行的道德规范已经成为一个新的细分市场,并取得了成功,因为它吸引了许多希望从事道德健全投资的新客户,但伊斯兰银行仍然只关注伊斯兰教法。设计/方法/方法:本研究通过分析法规,特别是伊斯兰法理学、地方和国际议定书、公约和条约,使用了定性方法。研究结果:在这项工作中,它表明,如果将伦理作为伊斯兰三大支柱之一,伦理有可能使伊斯兰银行成为一个成熟的金融体系。启示/原创性/价值:在伊斯兰经济中,伊斯兰银行无疑处于最前沿。与信仰(Aqidah)和伊斯兰法理学(Sharia)一样,伦理(Akhlak),就像企业社会责任一样,是伊斯兰教的核心部分,但却没有得到应有的重视。一家伊斯兰银行应该主要关注伊斯兰教法,尽管要平衡这三个支柱。在实践中,一个具有高道德标准的企业必须是盈利的、合法的、诚实的和道德的,同时也考虑到长期的可持续性。
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引用次数: 0
Influence of Pakistanis and Chinese Cultural differences on different Projects of CPEC 中巴文化差异对中巴经济走廊不同项目的影响
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2360
G. Shabbir, Xiangming Liang
Purpose: To identify the problems and barriers which are become due to cultural differences between Chinese and Pakistani cultures. This study helps to find out problems that create hurdles for the completion of projects which are happening due to CPEC. Design/ Methodology/ Approach:  Qualitative and quantitative research designs were employed and a non-probability purposive technique was recruited from the concerning region. A semi-structured in-depth interview was conducted with 10 businessmen directly concerned with the CPEC project. Here using thematic analysis 10 themes emerged required purposive methods that are directly involved with CPEC or its relevant projects. A total of 500 respondents were chosen and 10 thematic emerged with different categories of vendors and businessmen. Findings: 76.4%) was said they like to do other cultural festivals and activities while 118(23.6%) said they don’t like any cultural activity. 2nd largest city of Pakistan Lahore in 4 markets Lahore those are the hub of business where out of 500 respondents 42.6% replied yes ethnic groups are also getting the same benefits in Pakistan while 46.4% said no they don’t are doing the same type of business as majority of the people are getting benefits. Implications /Value/Originality: CPEC is the developmental approach for the welfare of society. Businessmen’s thinking level and approach should maintain proper special training which can suitable for both states’ cultures. Both side leadership should control and monitor every type of terms and condition that multinational companies will sign.
目的:找出由于中巴文化差异而产生的问题和障碍。这项研究有助于找出阻碍中巴经济走廊项目完成的问题。设计/方法/方法:采用定性和定量研究设计,并从有关地区采用非概率目的技术。我们对10名与中巴经济走廊项目直接相关的商人进行了半结构化的深度采访。在这里,通过专题分析,出现了10个主题,这些主题需要直接涉及中巴经济走廊或相关项目的有目的方法。共有500名受访者被选中,并出现了10个主题,涉及不同类别的供应商和商人。调查结果:76.4%的人说他们喜欢参加其他文化节和活动,而118人(23.6%)说他们不喜欢任何文化活动。拉合尔是巴基斯坦第二大城市,有4个市场,拉合尔是商业中心,在500名受访者中,42.6%的人回答是,少数民族在巴基斯坦也得到了同样的好处,46.4%的人说不是,他们没有做同样类型的生意,因为大多数人都得到了好处。意义/价值/创意:中巴经济走廊是社会福利的发展途径。商人的思维水平和方法应该保持适当的特殊训练,以适应两国的文化。双方领导人应该控制和监督跨国公司将签署的每一种条款和条件。
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引用次数: 0
Analyzing the Effects of Demographic Transition on Child Labor in Developing Economies 发展中经济体人口转型对童工的影响分析
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2293
Ruqayya Ibraheem, Altaf Hussain, Rashid Ahmad, T. Ahmad
Purpose: In efforts to realize the dividend of demographic transition, elimination of child labor has become an utmost challenge for the relevant international bodies. Knowing the importance of this issue, children are now the center of the vision of sustainable development as SDG 8.7 and 16.2 are directly related to children and their lives. In this context, the purpose of the current study is to analyze the linkages between demographic variables (such as working-age population, labor force participation rate, labor force growth rate, life expectancy, and dependency ratio and population growth) and child labor along with some other macroeconomic determinants of child labor. Design/Methodology/Approach: A panel of 45 developing countries covering the period 2000 – 2019 is used for empirical analysis. Dynamic panel GMM technique is utilized for empirical results. Findings: The results show that increase in the working-age population, GDP per capita, age dependency old and young, and health expenditures increase the child labor but increase in life expectancy and educational expenditures reduce the child labor in developing countries. Population growth rate reduces child labor in overall developing countries and high-income developing economies but increases child labor in low income developing countries. The increase in labor force growth rate increases child labor in a panel of developing economies and low-income developing economies but reduces child labor in high-income developing economies. Implications/Originality/Value: Public expenditures in health and education along with increasing the female labor force participation rate is recommended to reduce the child labor in developing countries.
目的:在实现人口转型红利的过程中,消除童工现象已成为有关国际机构面临的最大挑战。认识到这一问题的重要性,儿童现在是可持续发展愿景的中心,因为可持续发展目标8.7和16.2与儿童及其生活直接相关。在这种背景下,本研究的目的是分析人口变量(如工作年龄人口、劳动力参与率、劳动力增长率、预期寿命、抚养比和人口增长)与童工以及童工的一些其他宏观经济决定因素之间的联系。设计/方法/方法:采用45个发展中国家的小组,涵盖2000 - 2019年期间进行实证分析。实证结果采用动态面板GMM技术。研究结果表明:在发展中国家,劳动年龄人口、人均GDP、赡养老人和抚养年轻人以及卫生支出的增加增加了童工,而预期寿命和教育支出的增加减少了童工。人口增长率在整个发展中国家和高收入发展中经济体减少了童工现象,但在低收入发展中国家增加了童工现象。劳动力增长率的提高增加了发展中经济体和低收入发展中经济体的童工现象,但减少了高收入发展中经济体的童工现象。影响/独创性/价值:建议在卫生和教育方面增加公共支出,同时提高女性劳动力参与率,以减少发展中国家的童工现象。
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引用次数: 0
Role of Agile and Lean Supply Chain Strategy on Firm Performance: Evidence from Drinking-Water Industry of Sindh, Pakistan 敏捷和精益供应链战略对企业绩效的作用:来自巴基斯坦信德省饮用水行业的证据
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2324
Ikramuddin Junejo, Mehtab Begum Siddiqui, Noureen Bhutto, Jalil Ahmed Thebo
Purpose: The objective of present was to determine the role of agile and lean supply chain strategy on firm performance in drinking-water industry of Sindh, Pakistan. For obtaining the research objective of this study primary data gathered through questionnaire from previous studies. Design/Methodology/Approach: Questionnaire was self-administered and printed questionnaire distributed among employee which are working in the drinking-water industry of Sindh, Pakistan. Total 200 questionnaires were distributed among only 180 received back complete filled. Hence, the response rate was 90% which good response rate for concluding findings of present study. Reliability analysis performed in SPSS version 25 but hypotheses were tested via multiple regressing analyses in AMOS version 25. Findings: Findings, confirmed positive and significant impact of agile and lean supply chain strategy on firm performance in drinking-water industry of Sindh, Pakistan. However, the agile supply chain strategy has more significant impact on firm performance due to higher beta value. Implications/Originality/Value: Based on limited knowledge of authors, this is the first study which applied resource based-view theory in context of drinking water industry of Sindh, Pakistan
目的:目前的目标是确定敏捷和精益供应链战略对信德省饮用水行业企业绩效的作用,巴基斯坦。为了获得本研究的研究目的,主要通过问卷调查的方式从以往的研究中收集数据。设计/方法/方法:问卷采用自行填写和打印的方式,在巴基斯坦信德省饮用水行业工作的员工中分发。共发放200份问卷,其中仅收到180份填写完整的回执。因此,应答率为90%,这是本研究结论的良好应答率。信度分析采用SPSS version 25,假设检验采用AMOS version 25多元回归分析。研究结果:研究结果,证实了敏捷和精益供应链战略对巴基斯坦信德省饮用水行业企业绩效的积极和显著影响。而敏捷供应链战略由于贝塔值较高,对企业绩效的影响更为显著。启示/原创性/价值:基于作者有限的知识,这是第一个将资源基础观理论应用于巴基斯坦信德省饮用水工业的研究
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引用次数: 0
Socio-Cultural Interest and Motivational Barriers for Female Sports Participation in Pakistan: A Comparative Study of Universities and Colleges 巴基斯坦女性体育参与的社会文化兴趣和动机障碍:一项大学和学院的比较研究
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2393
M. Raza, Huang Ya Ling, S. Hamdani, Syed Ghufran Hadier
Purpose: The core objective of this study was to analyze the situation of Pakistani females' sports participation and examines which different Socio-Cultural, Interest and Motivational barriers currently play negative role towards their sports participation and how these barriers can be reduced by taking up the steps under the feministic approach in sports which is based on the social cognitive theory of Bandura. Methodology/Evidence Acquisition: In order to get deep insight, the researcher employed mix-method research methodology which was based on both qualitative and quantitative research design. Qualitative data of 8-HODs and quantitative data of 592-female students from the 8 selected public colleges and universities in Southern Punjab-Pakistan was collected through close-ended and open ended questionnaires with convenient sampling technique. For quantitative data analysis, SPSS v.20 and for qualitative data analysis MS Excel v.10 were used as statistical tools. Conclusionsː Regarding socio-cultural factors (Family Support, Religious & Cultural Limitations), findings of this study show that the relationships of family support, interest and motivation with their sports participation is significant and positive but the religious & cultural limitations has insignificant and negative impact on female sports participation. Although these socio-cultural factors are not much supportive in the colleges as compare to the universities, but overall, their parents’ negative attitude, expectations for academic performance and unawareness regarding sports benefits, females feel uncomfortable, less passion and interest in sports participation. Further, it was also found, in both universities and colleges, that Islamic dress code, male permission, no proper changing rooms, cultural conflicts, mix-gender sports, vulgarity, less freedom of solely movement, discouragement by society/culture are the major dimensions of religious and cultural limitations towards sports participation. Along with new dimensions and locality, the current study was a first attempt to provide the practitioners, policy makers and researchers to understand the issues of cultural and religious, interest and motivation and family support towards female sports participation in Pakistan.
目的:本研究的核心目的是分析巴基斯坦女性参与体育运动的情况,并检查目前哪些不同的社会文化、兴趣和动机障碍对她们的体育参与起着负面作用,以及如何通过采取基于班杜拉社会认知理论的体育女权主义方法来减少这些障碍。方法/证据获取:为了获得更深入的见解,研究者采用了基于定性和定量研究设计的混合方法研究方法。通过封闭式和开放式问卷调查,采用方便抽样的方法,对旁遮普省南部8所公立高校的592名女学生进行8- hod的定性数据和定量数据的收集。定量数据分析使用SPSS v.20,定性数据分析使用MS Excel v.10。在社会文化因素(家庭支持、宗教文化限制)方面,本研究发现家庭支持、兴趣和动机对女性体育参与的影响显著且正相关,而宗教文化限制对女性体育参与的影响不显著且为负相关。虽然这些社会文化因素在大学中的支持作用不如大学,但总的来说,父母的消极态度、对学业成绩的期望以及对体育运动益处的不了解,使女性感到不舒服,对体育运动的参与热情和兴趣降低。此外,还发现,在大学和学院中,伊斯兰服装规定、男性许可、没有适当的更衣室、文化冲突、男女混合运动、粗俗、单独行动的自由较少、社会/文化的阻碍是对参加体育的宗教和文化限制的主要方面。除了新的维度和地方性之外,目前的研究是第一次尝试,旨在为实践者、决策者和研究人员提供了解巴基斯坦女性参加体育运动的文化和宗教、兴趣和动机以及家庭支持等问题的机会。
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引用次数: 0
A Study of Factors Associated with the Participation of Children with Autism Spectrum Disorder in Leisure Activities 自闭症谱系障碍儿童参与休闲活动的相关因素研究
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2473
H. M. Younas, RuKhsana Bashir, S. Ashraf
Purpose: The present research aims to identify the factors associated with the participation of children with autism spectrum disorder in leisure activities. Research Methodology: The study was descriptive in nature and use quantitative methods to analyze the data. Parents of children with ASD studying in private and public schools for students with autism spectrum disorder from Lahore division including its 4 districts; Lahore, Kasur, Sheikhpura and Nankana Sahib were the population of the study. A sample of 88 parents of children with autism spectrum disorder participated in this study. Researchers used self-developed and validated Likert type questionnaire. After raw data collection, the data was coded in coding scheme by using statistical package of social sciences (SPSS) and tabulated to show the mean and standard deviation of responses. Findings: The findings obtained in this study suggest that children with autism spectrum disorder were willing to participate in leisure activities, but their participation in leisure activities differed by activity types. It was observed that personal factors, such as age, gender, job responsibilities, family pressure, health issues, as well as the socioeconomic status of the family, affect participation in leisure activities. Recommendations: Schools may organize parental training sessions where parents should be guided and motivated in making and executing a game plan to show their child’s strength in leisure activities at school level.
目的:探讨自闭症谱系障碍儿童参与休闲活动的相关因素。研究方法:本研究为描述性研究,采用定量方法对数据进行分析。在拉合尔区(包括4个区)私立和公立自闭症谱系障碍学校就读的自闭症儿童的家长;拉合尔、卡苏尔、谢赫普拉和南卡纳是该研究的人口。88位自闭症谱系障碍儿童的父母参与了这项研究。研究者采用自行开发并验证的李克特问卷。原始数据收集完成后,使用社会科学统计软件包SPSS对数据进行编码,并将数据制成表格,显示应答的均值和标准差。结果:本研究结果表明,自闭症谱系障碍儿童愿意参与休闲活动,但其参与程度因活动类型而异。据观察,年龄、性别、工作职责、家庭压力、健康问题以及家庭的社会经济地位等个人因素影响到参加休闲活动。建议:学校可组织家长培训课程,引导和激励家长制定和执行游戏计划,以展示孩子在学校层面的休闲活动中的实力。
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引用次数: 2
Consumer Intention towards Webrooming Behavior in Emerging Economies: A Conceptual Framework based on Behavioral Reasoning Theory 新兴经济体消费者上网意向:基于行为推理理论的概念框架
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2389
Sarah Zafar, Rana Muhammad Shahid Yaqub
Purpose: Recent research about consumer webrooming behavior has conferred the importance and wide prevalence of this behavior and indicates the impelling need for the exploration of this emerging phenomenon in the omni-channel retail environment. The purpose of this study is to understand consumers’ reasons related to channel attributes, acting as determinants and resistance factors for the consumers’ intention towards webrooming behavior, based on the framework of the Behavioral Reasoning Theory (BRT). Design/Methodology/Approach: Using the framework of BRT, postulations related to webrooming behavior have been proposed. The postulations are based on the literature review on webrooming conduct in the omnichannel shopping scenario. Findings: The proposed model imparts understanding about webrooming behavior on the basis of consumers’ reasoning and values underlying their attitude and intention towards webrooming behavior to provide a comprehensive view for understanding webrooming behavior in omni-channel retail environment. Implications/Originality/Value: This study contributes to the literature on the important research area of changing consumer buying behavior due to transforming retail structure, herein, the webrooming behavior, in the context of omni-channel retailing, in emerging economies.
目的:最近关于消费者刷屏行为的研究表明了这一行为的重要性和广泛的普遍性,并表明迫切需要在全渠道零售环境中探索这一新兴现象。本研究的目的是基于行为推理理论(BRT)的框架,了解消费者与渠道属性相关的原因,这些原因是消费者对webroming行为意向的决定因素和阻力因素。设计/方法/方法:利用BRT的框架,提出了与网页浏览行为相关的假设。这些假设是基于对全渠道购物场景下网络浏览行为的文献综述。研究发现:该模型基于消费者对微刷行为的态度和意向背后的推理和价值观来理解微刷行为,为理解全渠道零售环境下的微刷行为提供了一个全面的视角。启示/原创性/价值:本研究对零售结构的转变导致消费者购买行为的改变这一重要研究领域,即新兴经济体中全渠道零售背景下的刷网行为做出了贡献。
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引用次数: 1
Role of Social Media Reviews in Capturing Brand Trust & Brand Loyalty: A Case of Burger Joints in Karachi 社交媒体评论在获取品牌信任和品牌忠诚中的作用:以卡拉奇汉堡店为例
Pub Date : 2022-06-30 DOI: 10.26710/sbsee.v4i2.2320
Usman Ahmad, Abu Huraira, Azam Khan, Saima Sardar
Purpose: The purpose of this research study is to gain an insight into the role played by Social Media Reviews in capturing Brand Trust and Brand Loyalty. The study has been conducted in the fast food industry (local burger joints) available in Karachi, Pakistan. This research study is quantitative in nature. Design/Methodology/Approach: This research study is quantitative in nature. It is an explanatory research under which deductive hypotheses testing has been used. The research instrument used is questionnaire and data has been analyzed through Correlation and Regression Analysis, using SPSS software Findings: The findings of this research study suggest that there is a significant and positive relationship between Social Media Reviews (independent variable) and Brand Trust and Brand Loyalty (dependent variables).  The findings also suggest that if consumers are more inclined towards the online reviews given by other consumers, their trust and loyalty towards the specific brand in question will tend to increase. Implications/Originality/Value: This research paper adds to the existing body of knowledge on the role of Social Media Reviews given by the consumers on different social media platforms. This research paper will add value by deciphering and explaining the relationship that exists between social media reviews and brand relationship outcomes like Brand Trust and Brand Loyalty
目的:本研究的目的是深入了解社交媒体评论在获取品牌信任和品牌忠诚方面所起的作用。这项研究是在巴基斯坦卡拉奇的快餐行业(当地的汉堡店)进行的。这项研究本质上是定量的。设计/方法/方法:本研究本质上是定量的。这是一项运用演绎假设检验的解释性研究。本研究采用问卷调查作为研究工具,并利用SPSS软件对数据进行相关回归分析。研究结果表明:Social Media Reviews(自变量)与Brand Trust and Brand Loyalty(因变量)之间存在显著的正相关关系。研究结果还表明,如果消费者更倾向于其他消费者给出的在线评论,他们对特定品牌的信任和忠诚度就会增加。含义/原创性/价值:本研究论文补充了现有的关于不同社交媒体平台上消费者给出的社交媒体评论的作用的知识体系。这篇研究论文将通过解读和解释社交媒体评论与品牌关系结果(如品牌信任和品牌忠诚度)之间存在的关系来增加价值
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引用次数: 0
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Sustainable Business and Society in Emerging Economies
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