Pub Date : 2023-06-03DOI: 10.31435/rsglobal_ijite/30062023/7990
X. Ngumbela
The number of women in entrepreneurial areas is increasing around the world as the world strives for a more gender-equal society. Despite the fact that numerous countries have legislation allowing women to start and run their own enterprises, women still encounter gender-specific obstacles on their entrepreneurial journey. According to research, the tourist business is predominantly controlled by women, owing to the presence of vocations associated with femininity, particularly in the hospitality sector. Despite this, women are primarily employed by male-owned and managed tourism businesses, and there is still a need to promote women-owned tourism businesses. The importance of women in the tourist entrepreneurial area in South Africa is examined in this article. The difficulties that women entrepreneurs encounter in the tourism business will be assessed. The researchers examine into the perks that society bestows on males from birth, as well as the consequences of socialisation on women who aspire to be business owners. The experiences of male and female tourism entrepreneurs are examined in order to determine whether the adage "It's a man's world" still holds true in the twenty-first century tourist boardroom.
{"title":"WOMEN ENTREPRENEURSHIP IN TOURISM: THE CASE OF THE BUFFALO CITY METROPOLITAN MUNICIPALITY IN THE EASTERN CAPE PROVINCE, SOUTH AFRICA","authors":"X. Ngumbela","doi":"10.31435/rsglobal_ijite/30062023/7990","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30062023/7990","url":null,"abstract":"The number of women in entrepreneurial areas is increasing around the world as the world strives for a more gender-equal society. Despite the fact that numerous countries have legislation allowing women to start and run their own enterprises, women still encounter gender-specific obstacles on their entrepreneurial journey. According to research, the tourist business is predominantly controlled by women, owing to the presence of vocations associated with femininity, particularly in the hospitality sector. Despite this, women are primarily employed by male-owned and managed tourism businesses, and there is still a need to promote women-owned tourism businesses. The importance of women in the tourist entrepreneurial area in South Africa is examined in this article. The difficulties that women entrepreneurs encounter in the tourism business will be assessed. The researchers examine into the perks that society bestows on males from birth, as well as the consequences of socialisation on women who aspire to be business owners. The experiences of male and female tourism entrepreneurs are examined in order to determine whether the adage \"It's a man's world\" still holds true in the twenty-first century tourist boardroom.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42815926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-03DOI: 10.31435/rsglobal_ijite/30062023/7991
Horobets Olena, Motuzka Olena
The article contains a review of the unique Ukrainian experience of launched and implemented projects in the conditions of a global risk, i. e. the war. It is highlighted that the large-scale invasion of the Russian Federation on the Ukrainian territory caused global threats and risks for public and business organizations and the Ukrainian society as a whole. The emphasis is made on top innovative projects of Ukraine launched and implemented (or being rapidly developed) due to the intensive use of digitalized processes. The authors presented a review of global reforms in the areas of strategic importance for Ukraine: development of road infrastructures in Ukraine, modernization of heath protection sector, reduction of Ukraine’s dependence on energy imports (especially on Russia), development of digitalized processes, improvement of the education quality and bringing the domestic education system in conformity with European standards. These reforms involved the development of megaprojects that could be successfully implemented several years before the beginning of the war and continue to be extensively used in daily activities of Ukrainian citizens. The issue of big data implementation as a useful ground for the successful accomplishment of projects in the conditions of war and the future postwar period is elaborated on.
{"title":"BIG DATA SUPPORT FOR PROJECT MANAGEMENT IN THE CONDITIONS OF WAR: THE EXPERIENCE OF UKRAINE","authors":"Horobets Olena, Motuzka Olena","doi":"10.31435/rsglobal_ijite/30062023/7991","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30062023/7991","url":null,"abstract":"The article contains a review of the unique Ukrainian experience of launched and implemented projects in the conditions of a global risk, i. e. the war. It is highlighted that the large-scale invasion of the Russian Federation on the Ukrainian territory caused global threats and risks for public and business organizations and the Ukrainian society as a whole. The emphasis is made on top innovative projects of Ukraine launched and implemented (or being rapidly developed) due to the intensive use of digitalized processes. The authors presented a review of global reforms in the areas of strategic importance for Ukraine: development of road infrastructures in Ukraine, modernization of heath protection sector, reduction of Ukraine’s dependence on energy imports (especially on Russia), development of digitalized processes, improvement of the education quality and bringing the domestic education system in conformity with European standards. These reforms involved the development of megaprojects that could be successfully implemented several years before the beginning of the war and continue to be extensively used in daily activities of Ukrainian citizens. The issue of big data implementation as a useful ground for the successful accomplishment of projects in the conditions of war and the future postwar period is elaborated on.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44873085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.31435/rsglobal_ijite/30032023/7969
Serhii Dolynskyi
This article examines the set of modern tools that ensure regional development: methods, means, forms. It was determined that to ensure the efficiency and effectiveness of the formation and implementation of state policy, it is necessary to use economic, financial, organizational and informational tools. The component of economic regulation is analyzed and its importance for regional development is emphasized. The sequence of stages of implementation of the state regional development policy is considered.
{"title":"MODERN TOOLS FOR ENSURING REGIONAL DEVELOPMENT","authors":"Serhii Dolynskyi","doi":"10.31435/rsglobal_ijite/30032023/7969","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032023/7969","url":null,"abstract":"This article examines the set of modern tools that ensure regional development: methods, means, forms. It was determined that to ensure the efficiency and effectiveness of the formation and implementation of state policy, it is necessary to use economic, financial, organizational and informational tools. The component of economic regulation is analyzed and its importance for regional development is emphasized. The sequence of stages of implementation of the state regional development policy is considered.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43706561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.31435/rsglobal_ijite/30032023/7961
I. Manvelidze, Genady Iashvili, Fati Khalvashi
At the modern stage of Georgia's development, for the formation of a democratic legal state, the solution to the problem of strengthening and improving the system of control and balance between the bodies of various branches of the state government is becoming more and more important. The constitutional reform, which was implemented in Georgia in 2017-2018, also covered the mechanisms of parliamentary control. Accordingly, the Parliament adopted new functions, which additionally defined new levers in the direction of executive power control. Parliamentary control mechanisms have existed at the legislative level in Georgia since the 1990s. However, their implementation practices were very sparse and often inconsistent. The purpose of the research is to systematically and detailed analysis of the mechanism of parliamentary control in Georgia as an institution, its management mechanism, to reveal the main features and to study the characteristics. The empirical basis of the presented research is the practice of parliamentary control and acts replacing parliamentary control. The normative base for the implementation of the research is created by the valid laws and legal acts that regulate the issues of parliamentary control in Georgia. The research is based on quantitative and qualitative social research techniques, as well as analysis and statistical methods. All this helped us in proper analysis and study of collected primary and secondary scientific information and materials. This study was conducted between August 20 and December 20, 2022. According to the results of this research, in the presented study, the significance of the control of the legislative body of Georgia as a system is studied. The functioning system and mechanisms of parliamentary control management are described. The parliamentary control system is defined as the characteristics of a transparent system of public administration. The problems of effective functioning of parliamentary control as a management system in Georgia are shown and recommendations are given that will contribute to strengthening the efficiency of parliamentary control in Georgia. This research is important, because many countries, especially transitional democracies, face similar problems in terms of executive control, so the analysis of Georgia's experience will be useful for transitional democracies as well.
{"title":"MODERN INSTITUTE OF PARLIAMENTARY CONTROL OF GEORGIA IN THE PUBLIC ADMINISTRATION SYSTEM","authors":"I. Manvelidze, Genady Iashvili, Fati Khalvashi","doi":"10.31435/rsglobal_ijite/30032023/7961","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032023/7961","url":null,"abstract":"At the modern stage of Georgia's development, for the formation of a democratic legal state, the solution to the problem of strengthening and improving the system of control and balance between the bodies of various branches of the state government is becoming more and more important. The constitutional reform, which was implemented in Georgia in 2017-2018, also covered the mechanisms of parliamentary control. Accordingly, the Parliament adopted new functions, which additionally defined new levers in the direction of executive power control. \u0000Parliamentary control mechanisms have existed at the legislative level in Georgia since the 1990s. However, their implementation practices were very sparse and often inconsistent. \u0000The purpose of the research is to systematically and detailed analysis of the mechanism of parliamentary control in Georgia as an institution, its management mechanism, to reveal the main features and to study the characteristics. \u0000The empirical basis of the presented research is the practice of parliamentary control and acts replacing parliamentary control. The normative base for the implementation of the research is created by the valid laws and legal acts that regulate the issues of parliamentary control in Georgia. \u0000The research is based on quantitative and qualitative social research techniques, as well as analysis and statistical methods. All this helped us in proper analysis and study of collected primary and secondary scientific information and materials. This study was conducted between August 20 and December 20, 2022. According to the results of this research, in the presented study, the significance of the control of the legislative body of Georgia as a system is studied. The functioning system and mechanisms of parliamentary control management are described. The parliamentary control system is defined as the characteristics of a transparent system of public administration. The problems of effective functioning of parliamentary control as a management system in Georgia are shown and recommendations are given that will contribute to strengthening the efficiency of parliamentary control in Georgia. This research is important, because many countries, especially transitional democracies, face similar problems in terms of executive control, so the analysis of Georgia's experience will be useful for transitional democracies as well.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44155243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The relevance of the research topic is due to the need for improvement and further development of scientific and methodological support for portfolio management processes in the context of the introduction of portfolio-oriented management in the field of local (territorial) self-government project management, including public participation (PP) projects.
{"title":"PUBLIC PARTICIPATION PROJECTS MANAGEMENT IN THE CONTEXT OF PORTFOLIO MANAGEMENT","authors":"Vorkut Tetiana Anatoliivna, Bozhok Yuliia Oleksandrivna, Lushchai Yurii Volodymyrovych, Petunin Andrii Volodymyrovych, Kharuta Vitalii Serhiiovych","doi":"10.31435/rsglobal_ijite/30032023/7943","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032023/7943","url":null,"abstract":"The relevance of the research topic is due to the need for improvement and further development of scientific and methodological support for portfolio management processes in the context of the introduction of portfolio-oriented management in the field of local (territorial) self-government project management, including public participation (PP) projects.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48377202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-18DOI: 10.31435/rsglobal_ijite/30032023/7941
Benedict Mutinda Kimwaki, Andrew Rage Eysimkele
The aim of this study was to establish the role played by financial resource mobilization in enhancing sustainable access to water in arid and semi arid areas in Kenya. Access to water is instrumental in driving economic development and stimulating the productivity of a country’s population. Lack of safe and clean water has been a major challenge to most of the Kenyan households, especially those in arid and semi arid areas. Ensuring adequate financial resources would be essential to stimulate implementation of key programmes that ensure sustainable access to water. This study specifically sought to assess the role played by resource mobilization skills, government funding, external funding sources, budgeting and planning and accountable use of financial resources on the sustainable access to water in arid and semi arid areas in Kenya. Using a crosssectional research approach, the study surveyed 20 respondents drawn from two main water development agencies in Kenya. A structured questionnaire was used to collect the primary data. The data was analysed using descriptive statistics and findings presented in tables. The results reveled that financial resource mobilization skills were essential in promoting sustainable access to water. The study further revealed that government funding from both national and county governments were essential in ensuring implementation of water programmes aimed at enhancing access to water. External sources of funds were also found to be critical in enhancing sustainable access to water. The study recommends that the government should increase allocations to the water agencies so as to promote the implementation of key programmes for enhancing sustainable access to water in arid and semi-arid areas. Accountability should also be upheld so as to ensure that the financial resources are responsibly utilized for sustainable access to water in the arid and semi arid areas.
{"title":"ROLE OF FINANCIAL RESOURCE MOBILIZATION IN ENHANCING SUSTAINABLE ACCESS TO WATER IN ARID AND SEMI ARID AREAS IN KENYA","authors":"Benedict Mutinda Kimwaki, Andrew Rage Eysimkele","doi":"10.31435/rsglobal_ijite/30032023/7941","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032023/7941","url":null,"abstract":"The aim of this study was to establish the role played by financial resource mobilization in enhancing sustainable access to water in arid and semi arid areas in Kenya. Access to water is instrumental in driving economic development and stimulating the productivity of a country’s population. Lack of safe and clean water has been a major challenge to most of the Kenyan households, especially those in arid and semi arid areas. Ensuring adequate financial resources would be essential to stimulate implementation of key programmes that ensure sustainable access to water. This study specifically sought to assess the role played by resource mobilization skills, government funding, external funding sources, budgeting and planning and accountable use of financial resources on the sustainable access to water in arid and semi arid areas in Kenya. Using a crosssectional research approach, the study surveyed 20 respondents drawn from two main water development agencies in Kenya. A structured questionnaire was used to collect the primary data. The data was analysed using descriptive statistics and findings presented in tables. The results reveled that financial resource mobilization skills were essential in promoting sustainable access to water. The study further revealed that government funding from both national and county governments were essential in ensuring implementation of water programmes aimed at enhancing access to water. External sources of funds were also found to be critical in enhancing sustainable access to water. The study recommends that the government should increase allocations to the water agencies so as to promote the implementation of key programmes for enhancing sustainable access to water in arid and semi-arid areas. Accountability should also be upheld so as to ensure that the financial resources are responsibly utilized for sustainable access to water in the arid and semi arid areas.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42112842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Warehouse logistics plays an increasingly important role in the activities of enterprises and modern society in general. Warehouses are used both by manufacturing enterprises to store raw materials, materials and products ready for shipment, and by trading companies that store finished products there. The optimality of the work of industrial enterprises, the speed of turnover in trading companies, as well as the level of customer satisfaction depend on the efficiency of warehouse management. To organize an effective business, you need to be able to properly manage resources, flows and means. The main element of warehouse logistics is a warehouse, the purpose of which in modern conditions is no longer the storage of goods, it is transformed into a transshipment point for the provision of modern services of cross-docking, assembly, consolidation, sorting, labeling of goods in order to minimize the costs of transportation and storage of goods and reducing delivery time. This article analyzes modern warehouse logistics management mechanisms and examines its main types. It was determined that the growth of the consumer society and the rapid development of electronic commerce require innovative solutions to ensure higher warehousing efficiency. The world and Ukrainian market of warehouse services and its growth rates were also analyzed. The impact of digital transformation on requirements for warehouse logistics management is determined. On the basis of the research carried out, directions for the development of warehouse logistics in the modern world were identified.
{"title":"MODERN CONDITION AND DIRECT DEVELOPMENT OF WAREHOUSE LOGISTICS","authors":"Veronika Tiupysheva, Nadiia Reznik, Alona Zahorodnia","doi":"10.31435/rsglobal_ijite/30032023/7938","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032023/7938","url":null,"abstract":"Warehouse logistics plays an increasingly important role in the activities of enterprises and modern society in general. Warehouses are used both by manufacturing enterprises to store raw materials, materials and products ready for shipment, and by trading companies that store finished products there. The optimality of the work of industrial enterprises, the speed of turnover in trading companies, as well as the level of customer satisfaction depend on the efficiency of warehouse management. To organize an effective business, you need to be able to properly manage resources, flows and means. The main element of warehouse logistics is a warehouse, the purpose of which in modern conditions is no longer the storage of goods, it is transformed into a transshipment point for the provision of modern services of cross-docking, assembly, consolidation, sorting, labeling of goods in order to minimize the costs of transportation and storage of goods and reducing delivery time. This article analyzes modern warehouse logistics management mechanisms and examines its main types. It was determined that the growth of the consumer society and the rapid development of electronic commerce require innovative solutions to ensure higher warehousing efficiency. The world and Ukrainian market of warehouse services and its growth rates were also analyzed. The impact of digital transformation on requirements for warehouse logistics management is determined. On the basis of the research carried out, directions for the development of warehouse logistics in the modern world were identified.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43730667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.31435/rsglobal_ijite/30122022/7930
S. Setiawan, Riki Martusa, Meythi Meythi, Rapina Rapina, D. Rahmatika
Micro, Small, and Medium Enterprises (MSMEs) have an important role to develop the economy of ASEAN Countries, particularly in Thailand. To monitor the development of MSMEs, the stakeholders need information about business activities of the MSMEs. The Financial Statement able to give information of business performance in each period of the development of MSMEs. Then, the role of information technology, especially software to support the implementation of financial statement to the enterprises. But, a few of entrepreneur understand how to operate software, particularly Microsoft Excel in making financial statement to the MSMEs. So, the role of scholars from higher education are important to teach the entrepreneur of MSMEs in making financial statements through microsoft excel application. This article aims to describe how the lecturers of business faculty of Universitas Kristen Maranatha, Bandung, Indonesia to train the entrepreneurs of MSMEs in Thailand in making financial statement through Microsoft Excel application. The result of our community service are the entrepreneurs of MSMEs in Thailand understand how to make financial statements using Microsoft Excel application.
{"title":"PREPARATION OF MICRO, SMALL, MEDIUM ENTERPRISES FINANCIAL STATEMENTS FOR THAI COMMUNITY USING THE MICROSOFT EXCEL APPLICATION","authors":"S. Setiawan, Riki Martusa, Meythi Meythi, Rapina Rapina, D. Rahmatika","doi":"10.31435/rsglobal_ijite/30122022/7930","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30122022/7930","url":null,"abstract":"Micro, Small, and Medium Enterprises (MSMEs) have an important role to develop the economy of ASEAN Countries, particularly in Thailand. To monitor the development of MSMEs, the stakeholders need information about business activities of the MSMEs. The Financial Statement able to give information of business performance in each period of the development of MSMEs. Then, the role of information technology, especially software to support the implementation of financial statement to the enterprises. But, a few of entrepreneur understand how to operate software, particularly Microsoft Excel in making financial statement to the MSMEs. So, the role of scholars from higher education are important to teach the entrepreneur of MSMEs in making financial statements through microsoft excel application. This article aims to describe how the lecturers of business faculty of Universitas Kristen Maranatha, Bandung, Indonesia to train the entrepreneurs of MSMEs in Thailand in making financial statement through Microsoft Excel application. The result of our community service are the entrepreneurs of MSMEs in Thailand understand how to make financial statements using Microsoft Excel application.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48602082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.31435/rsglobal_ijite/30122022/7924
Tamila Kartsivadze
The article discusses the role of copywriting in social media, both at the Georgian and international levels. After the spread of the COVID-19 pandemic, the attention of almost all countries of the world, including Georgia, was focused on using social media and especially copywriting for business development. The objective of the study is to study the problems of Highlighting the role of copywriting for successful business operations and to develop recommendations for its active use. The methods of material collection and analysis were used in the development of the paper. The method of data collection is mainly used in worldwide statistical data regarding the use of social media, on the basis of which the possibilities of using copywriting in successful business management were identified, the ways of their implementation were analyzed and outlined. In Georgia, as well as in other countries of the world, where the level of use of copywriting in business is less, it is important to raise the awareness of copywriting; To provide the public with correct and reliable information not only about the essence of copywriting, also about the need for its use in business. In Georgia for use copywriting in business, it is necessary to: Business representatives to share the experience of developed countries through social media and copywriting in terms of business; To create training-practical courses, which will teach the interested person not only the theoretical material about copywriting, but also it is practical application, this is important for training a qualified copywriter; To subsidize the free study of such courses, which ensure the formation of qualified copywriters, by means of sharing the experience of foreign specialists.
{"title":"COPYWRITING IN SOCIAL MEDIA","authors":"Tamila Kartsivadze","doi":"10.31435/rsglobal_ijite/30122022/7924","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30122022/7924","url":null,"abstract":"The article discusses the role of copywriting in social media, both at the Georgian and international levels. After the spread of the COVID-19 pandemic, the attention of almost all countries of the world, including Georgia, was focused on using social media and especially copywriting for business development. The objective of the study is to study the problems of Highlighting the role of copywriting for successful business operations and to develop recommendations for its active use. The methods of material collection and analysis were used in the development of the paper. The method of data collection is mainly used in worldwide statistical data regarding the use of social media, on the basis of which the possibilities of using copywriting in successful business management were identified, the ways of their implementation were analyzed and outlined. In Georgia, as well as in other countries of the world, where the level of use of copywriting in business is less, it is important to raise the awareness of copywriting; To provide the public with correct and reliable information not only about the essence of copywriting, also about the need for its use in business. In Georgia for use copywriting in business, it is necessary to: Business representatives to share the experience of developed countries through social media and copywriting in terms of business; To create training-practical courses, which will teach the interested person not only the theoretical material about copywriting, but also it is practical application, this is important for training a qualified copywriter; To subsidize the free study of such courses, which ensure the formation of qualified copywriters, by means of sharing the experience of foreign specialists.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41459116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.31435/rsglobal_ijite/30122022/7925
Viorica Lopotenco, Dziubetcaia Tatiana
The main objective of this study is to examine the existence and nature of the relationship between the exchange rate and foreign exchange reserves. To avoid influencing foreign exchange market expectations, the intervention program should indicate in advance the nature, frequency, and size of the central bank's foreign exchange transactions. Thus, in this sense, it is essential to determine the nature of the relationship between the exchange rate and the interventions made from and for the official foreign exchange reserve. Following the realization of this study, it was highlighted the conclusion that through the application of Johansen cointegration tests, between the pairs of variables - NEER and the interventions from/for the foreign exchange reserve; official exchange rate and interventions in/for the foreign exchange reserve - there is at least one cointegration relationship. That is, between the exchange rate and the interventions in/for the foreign exchange reserve, a long-term relationship is highlighted, which can facilitate the forecast.
{"title":"RELATIONSHIP BETWEEN EXCHANGE RATE AND FOREIGN EXCHANGE RESERVES","authors":"Viorica Lopotenco, Dziubetcaia Tatiana","doi":"10.31435/rsglobal_ijite/30122022/7925","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30122022/7925","url":null,"abstract":"The main objective of this study is to examine the existence and nature of the relationship between the exchange rate and foreign exchange reserves. To avoid influencing foreign exchange market expectations, the intervention program should indicate in advance the nature, frequency, and size of the central bank's foreign exchange transactions. Thus, in this sense, it is essential to determine the nature of the relationship between the exchange rate and the interventions made from and for the official foreign exchange reserve. Following the realization of this study, it was highlighted the conclusion that through the application of Johansen cointegration tests, between the pairs of variables - NEER and the interventions from/for the foreign exchange reserve; official exchange rate and interventions in/for the foreign exchange reserve - there is at least one cointegration relationship. That is, between the exchange rate and the interventions in/for the foreign exchange reserve, a long-term relationship is highlighted, which can facilitate the forecast.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47685249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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