Pub Date : 2022-05-21DOI: 10.31435/rsglobal_ijite/30062022/7815
Besik Bauchadze
Trends in the development of management accounting in Georgia although the term management accounting has been used around the world since the second half of the 20th century, in Georgia, the scientists have been arguing about the essence of this phenomenon since about the 80s. Is it an independent science? Is it part of science that does not have an independent subject? This is pseudoscience, e.g., such a phenomenon does not exist at all and so on. The dispute is largely due to the reality of accounting science and practice in specific countries. It would be a mistake to think of management accounting as a novelty for the domestic economy. The accountant of that time was engaged both in accounting and in planning and analytical work. Along with the development of the socialist economic system in the country and the strengthening of central planning, there was a gradual separation from the Accounting Service of the Planning and Financial Departments, with the transfer of part of the accounting authority to them. As a result, the activities of the accountant were actually reduced to the accounting of the facts of the economic life of the enterprise. As a result, the activities of the accountant were actually reduced to the accounting of the facts of the economic life of the enterprise. Thus, summarizing the issues discussed above, it should be noted that management accounting - is an integrated system of cost accounting and revenue, valuation, planning, monitoring, and analysis which systematizes information for operational management decisions. The existing organizational structure of the enterprise should be regularly reviewed and revised to reflect the changes occurring in the economic activity (production of new products, technological change, change management, etc.), and the achievements of scientific and technological progress. In improving the organizational structure of enterprises, it is important to properly change the approaches to the preparation of internal reporting and performance assessment.
{"title":"TRENDS IN DEVELOPMENT OF MANAGEMENT ACCOUNTING IN GEORGIA","authors":"Besik Bauchadze","doi":"10.31435/rsglobal_ijite/30062022/7815","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30062022/7815","url":null,"abstract":"Trends in the development of management accounting in Georgia although the term management accounting has been used around the world since the second half of the 20th century, in Georgia, the scientists have been arguing about the essence of this phenomenon since about the 80s. Is it an independent science? Is it part of science that does not have an independent subject? This is pseudoscience, e.g., such a phenomenon does not exist at all and so on. The dispute is largely due to the reality of accounting science and practice in specific countries. It would be a mistake to think of management accounting as a novelty for the domestic economy. The accountant of that time was engaged both in accounting and in planning and analytical work. Along with the development of the socialist economic system in the country and the strengthening of central planning, there was a gradual separation from the Accounting Service of the Planning and Financial Departments, with the transfer of part of the accounting authority to them. As a result, the activities of the accountant were actually reduced to the accounting of the facts of the economic life of the enterprise. As a result, the activities of the accountant were actually reduced to the accounting of the facts of the economic life of the enterprise. Thus, summarizing the issues discussed above, it should be noted that management accounting - is an integrated system of cost accounting and revenue, valuation, planning, monitoring, and analysis which systematizes information for operational management decisions. The existing organizational structure of the enterprise should be regularly reviewed and revised to reflect the changes occurring in the economic activity (production of new products, technological change, change management, etc.), and the achievements of scientific and technological progress. In improving the organizational structure of enterprises, it is important to properly change the approaches to the preparation of internal reporting and performance assessment.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45655479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-20DOI: 10.31435/rsglobal_ijite/30062022/7814
Yuli Radev, Desislava Simeonova, Reneta Barneva, Lisa Walters
In this article, we analyze the measures against pollution in river basins that follow the European Water Framework Directive (European Commission, 2000) and propose a methodology for assessing their economic effectiveness. Compared to other similar studies (Berbel et al., 2018), the presented methodology has been developed and tested in rivers where water pollution is a result of mining activities. In terms of economic theory, the methodology can be summarized as follows: The cost-effectiveness analysis used to select the optimal mix of costs is integrated into the cost-benefit analysis to assess the cost-effectiveness of the proposed measures. The methodology has been tested on a case study of the East Aegean Region and recommendations for the region have been made for the next five-year period of the Directive.
在本文中，我们分析了遵循欧洲水框架指令(欧盟委员会，2000)的流域污染防治措施，并提出了一种评估其经济效益的方法。与其他类似研究(Berbel et al.， 2018)相比，所提出的方法已经在河流中开发和测试，其中水污染是采矿活动的结果。在经济理论方面，该方法可以概括如下:将用于选择最优成本组合的成本效益分析与成本效益分析相结合，以评估拟议措施的成本效益。该方法已在东爱琴海地区的个案研究中得到检验，并为该地区的下一个五年指令期提出了建议。
{"title":"ECONOMIC ASSESSMENT OF THE IMPLEMENTATION MEASURES OF EUROPEAN WATER FRAMEWORK DIRECTIVE","authors":"Yuli Radev, Desislava Simeonova, Reneta Barneva, Lisa Walters","doi":"10.31435/rsglobal_ijite/30062022/7814","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30062022/7814","url":null,"abstract":"In this article, we analyze the measures against pollution in river basins that follow the European Water Framework Directive (European Commission, 2000) and propose a methodology for assessing their economic effectiveness. Compared to other similar studies (Berbel et al., 2018), the presented methodology has been developed and tested in rivers where water pollution is a result of mining activities. In terms of economic theory, the methodology can be summarized as follows: The cost-effectiveness analysis used to select the optimal mix of costs is integrated into the cost-benefit analysis to assess the cost-effectiveness of the proposed measures. The methodology has been tested on a case study of the East Aegean Region and recommendations for the region have been made for the next five-year period of the Directive.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47408353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-17DOI: 10.31435/rsglobal_ijite/30062022/7813
Aliyeva Ilaha
As a result, the main purpose of choosing marketing research methods is to get acquainted with different methods that can be used in the collection and analysis of marketing information. In practice, they are conventionally divided into traditional and specific methods. Traditional methods of analysis include methods and techniques that have been used since the advent of economic analysis and are widely used in data processing and analysis in other areas: the system of analytical indicators, factor modeling, comparison and grouping methods, etc.
{"title":"RESEARCH METHODS OF FOOD MARKETING","authors":"Aliyeva Ilaha","doi":"10.31435/rsglobal_ijite/30062022/7813","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30062022/7813","url":null,"abstract":"As a result, the main purpose of choosing marketing research methods is to get acquainted with different methods that can be used in the collection and analysis of marketing information. In practice, they are conventionally divided into traditional and specific methods. Traditional methods of analysis include methods and techniques that have been used since the advent of economic analysis and are widely used in data processing and analysis in other areas: the system of analytical indicators, factor modeling, comparison and grouping methods, etc.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48753041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-03DOI: 10.31435/rsglobal_ijite/30032022/7791
Siddhartha Paul Tiwari
Among the essential elements of knowledge management is the use of information and data, as well as the knowledge, skills, and abilities inherent within communities, as well as their ideas, commitments, and motivations for making good decisions as emerging technologies become more prevalent. Numerous leading social scientists in this field have asserted that organizational knowledge should be regarded as a strategic asset. There is a growing awareness of the importance of gathering, locating, capturing, and sharing collective knowledge and expertise of societies, and societies are urged to develop effective and efficient methods of gathering, locating, capturing, and sharing that knowledge in order to deal with problems and to benefit from opportunities. People living in many countries and regions are interested in implementing knowledge management processes and technologies, and many of them have included knowledge management as an integral part of their overall development strategies. The management of knowledge plays an increasingly important role in global economic development (Bell, 1973, 1978). In order to remain relevant in the modern world, organizations should not ignore knowledge management and emerging technologies. No use, distribution or reproduction is permitted which does not comply with these terms.
{"title":"Knowledge Management Strategies and Emerging Technologies - An Overview Of the Underpinning Concepts","authors":"Siddhartha Paul Tiwari","doi":"10.31435/rsglobal_ijite/30032022/7791","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032022/7791","url":null,"abstract":"Among the essential elements of knowledge management is the use of information and data, as well as the knowledge, skills, and abilities inherent within communities, as well as their ideas, commitments, and motivations for making good decisions as emerging technologies become more prevalent. Numerous leading social scientists in this field have asserted that organizational knowledge should be regarded as a strategic asset. There is a growing awareness of the importance of gathering, locating, capturing, and sharing collective knowledge and expertise of societies, and societies are urged to develop effective and efficient methods of gathering, locating, capturing, and sharing that knowledge in order to deal with problems and to benefit from opportunities. People living in many countries and regions are interested in implementing knowledge management processes and technologies, and many of them have included knowledge management as an integral part of their overall development strategies. The management of knowledge plays an increasingly important role in global economic development (Bell, 1973, 1978). In order to remain relevant in the modern world, organizations should not ignore knowledge management and emerging technologies. No use, distribution or reproduction is permitted which does not comply with these terms.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69705917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-25DOI: 10.31435/rsglobal_ijite/30032022/7798
Iza Gigauri, Valentin Vasilev, Z. Mushkudiani
Higher Education Institutions increasingly include sustainable development concepts in their programs to teach their students about sustainability. This tendency is encouraged by the Sustainable Development Goals. Today’s technological age implies concerns about sustainability including ethical decision-making and responsible behavior of organizations and leaders. Moreover, the Covid-19 pandemic impacted sustainable development and highlighted the need for a more sustainable future. Sustainability can positively change value culture, the environment, and improve the quality of life. Although incorporating sustainability into the curriculum creates challenges for universities, it can also offer opportunities for educational institutions. Universities have an important role to play in the transition towards sustainability. They must not only incorporate the concept into research and teaching but also implement it on campus. This review article provides a brief overview of sustainable development in higher education institutions and discusses how universities adopt and apply sustainability principles. It also explores how sustainability can be integrated into various disciplines and sheds light on students’ and academics’ attitudes toward Education for Sustainability.
{"title":"IN PURSUIT OF SUSTAINABILITY: TOWARDS SUSTAINABLE FUTURE THROUGH EDUCATION","authors":"Iza Gigauri, Valentin Vasilev, Z. Mushkudiani","doi":"10.31435/rsglobal_ijite/30032022/7798","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032022/7798","url":null,"abstract":"Higher Education Institutions increasingly include sustainable development concepts in their programs to teach their students about sustainability. This tendency is encouraged by the Sustainable Development Goals. Today’s technological age implies concerns about sustainability including ethical decision-making and responsible behavior of organizations and leaders. Moreover, the Covid-19 pandemic impacted sustainable development and highlighted the need for a more sustainable future. Sustainability can positively change value culture, the environment, and improve the quality of life. Although incorporating sustainability into the curriculum creates challenges for universities, it can also offer opportunities for educational institutions. Universities have an important role to play in the transition towards sustainability. They must not only incorporate the concept into research and teaching but also implement it on campus. This review article provides a brief overview of sustainable development in higher education institutions and discusses how universities adopt and apply sustainability principles. It also explores how sustainability can be integrated into various disciplines and sheds light on students’ and academics’ attitudes toward Education for Sustainability.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49118023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-18DOI: 10.31435/rsglobal_ijite/30032022/7790
Panosyan I. K.
Agriculture is the most important branch of the country's economy, the main purpose of which is to ensure food self-sufficiency. In this respect, it is considered sponsored in almost all countries of the world; governments promote the development of agriculture with various state support tools. More than a dozen programs aimed at the development of the agricultural sector are implemented in Armenia. The article has studied in detail the programs implemented in the field of agriculture in the last 3 years, and further program proposals for the development of agriculture are presented.
{"title":"RESULTS OF THE AGRICULTURAL STATE ASSISTANCE PROGRAMS IN THE REPUBLIC OF ARMENIA IMPLEMENTED IN 2021","authors":"Panosyan I. K.","doi":"10.31435/rsglobal_ijite/30032022/7790","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032022/7790","url":null,"abstract":"Agriculture is the most important branch of the country's economy, the main purpose of which is to ensure food self-sufficiency. In this respect, it is considered sponsored in almost all countries of the world; governments promote the development of agriculture with various state support tools. More than a dozen programs aimed at the development of the agricultural sector are implemented in Armenia. The article has studied in detail the programs implemented in the field of agriculture in the last 3 years, and further program proposals for the development of agriculture are presented.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43642807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article analyzes the current trends in bank lending to small and medium-sized businesses in Ukraine and banking products and programs to help small and medium-sized businesses provided by individual state-owned banks. Conclusions on the current situation are substantiated and the directions of development of bank lending to small and medium business are determined.
{"title":"CURRENT STATE AND DIRECTIONS OF DEVELOPMENT OF BANK LENDING TO SMALL AND MEDIUM BUSINESS IN UKRAINE","authors":"Kharabara Violetta, Greshko Roman, Tretyakova Olena","doi":"10.31435/rsglobal_ijite/30032022/7789","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032022/7789","url":null,"abstract":"The article analyzes the current trends in bank lending to small and medium-sized businesses in Ukraine and banking products and programs to help small and medium-sized businesses provided by individual state-owned banks. Conclusions on the current situation are substantiated and the directions of development of bank lending to small and medium business are determined.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43481218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-16DOI: 10.31435/rsglobal_ijite/30032022/7788
Avtandil Chutlashvili
The paper considers the issues of post-crisis economic recovery and the impact of the Covid-19 pandemic on consumption, savings and investments. The indicators of consumption, savings and investment are studied on the example of three groups of countries. In particular, the G 7 countries, the group of countries from G 20 and the three countries of the South Caucasus. A certain synchronicity has been established between the upheavals of the early 20th and 21st centuries, which is 11 years. It is concluded that for further sustainable economic development and rapid economic recovery, it is necessary to focus on new growth drivers.
{"title":"CONSUMPTION, SAVINGS AND INVESTMENT IN THE LIGHT OF THE COVID-19 PANDEMIC","authors":"Avtandil Chutlashvili","doi":"10.31435/rsglobal_ijite/30032022/7788","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032022/7788","url":null,"abstract":"The paper considers the issues of post-crisis economic recovery and the impact of the Covid-19 pandemic on consumption, savings and investments. The indicators of consumption, savings and investment are studied on the example of three groups of countries. In particular, the G 7 countries, the group of countries from G 20 and the three countries of the South Caucasus. A certain synchronicity has been established between the upheavals of the early 20th and 21st centuries, which is 11 years. It is concluded that for further sustainable economic development and rapid economic recovery, it is necessary to focus on new growth drivers.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42504453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-10DOI: 10.31435/rsglobal_ijite/30032022/7787
Chinara Kochariyeva
In contrast to the study of marketing management in manufacturing enterprises, great attention is paid to the quality management system in non-manufacturing enterprises (trade and paid services, tourism and catering, transport and construction), taking into account the marketing approach. As an integral part of the management system of the enterprise, its system of marketing activities, from the point of view of quality management, requires the same approaches to the organization of the process as the system itself. Because if the same requirements are not applied to the quality management in each element of the system, it is difficult to organize a completely quality management process. Therefore, when analyzing marketing activities from the point of view of the quality of management, it is necessary to study the second approach. The first approach involves studying the marketing process as an integral part of enterprise quality management. The second approach envisages the study of the quality of the management of the marketing process itself, guided by the principles, methods, functions and approaches to the quality management of the enterprise as a whole. By studying quality management in the context of marketing activities, it can be defined as a system of methods, tools and types of activities aimed at meeting the quality requirements and expectations of the process itself and its products. For this reason, it is possible to note the quality management of the process itself and the quality management of the product of the process.
{"title":"SELECTION OF INDICATORS OF QUALITY MANAGEMENT SYSTEM AND MARKETING ANALYSIS OF MANAGEMENT OF NON-MANUFACTURING ENTERPRISES","authors":"Chinara Kochariyeva","doi":"10.31435/rsglobal_ijite/30032022/7787","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032022/7787","url":null,"abstract":"In contrast to the study of marketing management in manufacturing enterprises, great attention is paid to the quality management system in non-manufacturing enterprises (trade and paid services, tourism and catering, transport and construction), taking into account the marketing approach. As an integral part of the management system of the enterprise, its system of marketing activities, from the point of view of quality management, requires the same approaches to the organization of the process as the system itself. Because if the same requirements are not applied to the quality management in each element of the system, it is difficult to organize a completely quality management process. Therefore, when analyzing marketing activities from the point of view of the quality of management, it is necessary to study the second approach. The first approach involves studying the marketing process as an integral part of enterprise quality management. The second approach envisages the study of the quality of the management of the marketing process itself, guided by the principles, methods, functions and approaches to the quality management of the enterprise as a whole. By studying quality management in the context of marketing activities, it can be defined as a system of methods, tools and types of activities aimed at meeting the quality requirements and expectations of the process itself and its products. For this reason, it is possible to note the quality management of the process itself and the quality management of the product of the process.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49336709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-09DOI: 10.31435/rsglobal_ijite/30032022/7786
Atakishiyeva Leyla Shukur
The main purpose of the study. In the context of the development of tourism enterprises in Azerbaijan, it is necessary to identify rational directions for the use of marketing opportunities both at the company and state levels. To achieve this goal, the following tasks have been set: •Assess the role of marketing in marketing an innovative product; •Determining the behavioral characteristics of consumers of tourism products; •Study of experience in the application of marketing technologies in the tourism industry. Research methodology. Organizes research on the competitiveness of national tourism enterprises in domestic and international markets and generalizations from world experience in this field. Importance of research application. Adoption of the concept on development of national cluster of state tourism marketing policy, creation of normative-legal base in accordance with the concept of tourism development in each field included in tourism cluster on the basis of world experience and international tourism standards, development and adoption of "Tourism development in Azerbaijan" program, makes it necessary to carry out activities such as the regulation of tourism activities. The results of the study. The state's tourism policy must be developed and implemented in terms of time and space. In terms of time, we mean short-term and long-term tourism policies. As a result, the state's tourism policy serves to increase the efficiency of the national tourism cluster and increase the competitiveness of this sector of the national economy. Originality and scientific novelty of the research. In order to develop the national tourism cluster in Azerbaijan, a set of practical measures for tourism marketing activities for local tourism companies and the Government of Azerbaijan is being developed.
{"title":"BEHAVIORAL CHARACTERISTICS OF CONSUMERS OF TOURISM PRODUCTS","authors":"Atakishiyeva Leyla Shukur","doi":"10.31435/rsglobal_ijite/30032022/7786","DOIUrl":"https://doi.org/10.31435/rsglobal_ijite/30032022/7786","url":null,"abstract":"The main purpose of the study. In the context of the development of tourism enterprises in Azerbaijan, it is necessary to identify rational directions for the use of marketing opportunities both at the company and state levels. To achieve this goal, the following tasks have been set: •Assess the role of marketing in marketing an innovative product; •Determining the behavioral characteristics of consumers of tourism products; •Study of experience in the application of marketing technologies in the tourism industry. Research methodology. Organizes research on the competitiveness of national tourism enterprises in domestic and international markets and generalizations from world experience in this field. Importance of research application. Adoption of the concept on development of national cluster of state tourism marketing policy, creation of normative-legal base in accordance with the concept of tourism development in each field included in tourism cluster on the basis of world experience and international tourism standards, development and adoption of \"Tourism development in Azerbaijan\" program, makes it necessary to carry out activities such as the regulation of tourism activities. The results of the study. The state's tourism policy must be developed and implemented in terms of time and space. In terms of time, we mean short-term and long-term tourism policies. As a result, the state's tourism policy serves to increase the efficiency of the national tourism cluster and increase the competitiveness of this sector of the national economy. Originality and scientific novelty of the research. In order to develop the national tourism cluster in Azerbaijan, a set of practical measures for tourism marketing activities for local tourism companies and the Government of Azerbaijan is being developed.","PeriodicalId":34262,"journal":{"name":"International Journal of Innovative Technologies in Economy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46582429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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