Daniel Kurniawan, Elia Ardyan, Istiatin, Luhgianto
The research was motivated to examine the impact of family, specifically in social capital on firm performances during the COVID-19 pandemic. The research used a quantitative approach and will be analysed by both descriptive and inferential statistics by obtaining questionnaires from the 89 research subjects with a Likert scale to create a whole picture of the social capital dimensions of 89 family firms and their family longevity goals (FLG) as well as their firm performances (FP). The research finds that social capital dimensions have a significant and positive impact on both family longevity goals and firm performance. Moreover, it is found that family longevity goals mediate the positive relationship between social capital dimensions and firm performances. It is also revealed that the impact of social capital dimensions is stronger in firms controlled by the second generation. It is suggested that future research include the external side of the social capital to have further understanding on its impact towards the performance of family business.
{"title":"Social Capital in Family Firms: Impacts on Family-Longevity-Goals and Performances","authors":"Daniel Kurniawan, Elia Ardyan, Istiatin, Luhgianto","doi":"10.21512/tw.v23i2.8184","DOIUrl":"https://doi.org/10.21512/tw.v23i2.8184","url":null,"abstract":"The research was motivated to examine the impact of family, specifically in social capital on firm performances during the COVID-19 pandemic. The research used a quantitative approach and will be analysed by both descriptive and inferential statistics by obtaining questionnaires from the 89 research subjects with a Likert scale to create a whole picture of the social capital dimensions of 89 family firms and their family longevity goals (FLG) as well as their firm performances (FP). The research finds that social capital dimensions have a significant and positive impact on both family longevity goals and firm performance. Moreover, it is found that family longevity goals mediate the positive relationship between social capital dimensions and firm performances. It is also revealed that the impact of social capital dimensions is stronger in firms controlled by the second generation. It is suggested that future research include the external side of the social capital to have further understanding on its impact towards the performance of family business.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84523613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fernanda Losaura, Putra Iyang Bodronoyo, Dimas Tri Wibowo
E-commerce businesses dealt with one of the most important challenges, which was to create personalized e-loyalty for their customers to stay loyal to their e-commerce platform. The research used the 8C's framework developed to determine the effect of customization, contact interactivity, care, community, convenience, cultivation, choice, and character variables on e-loyalty by using gender as a moderating variable. A quantitative method was implemented by having 247 respondents belonging to the millennial category who have made online transactions on the C2C e-commerce platform at least once in the past month. Using the PLS-SEM method, the findings show that customization, contact interactivity, cultivation, community, and convenience can affect e-loyalty on C2C e-commerce platforms. In addition, the research finds that gender can have a moderating effect on customization and community.
{"title":"Determinant Factors of E-Loyalty in Customer-to-Customer E-Commerce Moderated by Gender","authors":"Fernanda Losaura, Putra Iyang Bodronoyo, Dimas Tri Wibowo","doi":"10.21512/tw.v23i1.7516","DOIUrl":"https://doi.org/10.21512/tw.v23i1.7516","url":null,"abstract":"E-commerce businesses dealt with one of the most important challenges, which was to create personalized e-loyalty for their customers to stay loyal to their e-commerce platform. The research used the 8C's framework developed to determine the effect of customization, contact interactivity, care, community, convenience, cultivation, choice, and character variables on e-loyalty by using gender as a moderating variable. A quantitative method was implemented by having 247 respondents belonging to the millennial category who have made online transactions on the C2C e-commerce platform at least once in the past month. Using the PLS-SEM method, the findings show that customization, contact interactivity, cultivation, community, and convenience can affect e-loyalty on C2C e-commerce platforms. In addition, the research finds that gender can have a moderating effect on customization and community.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91157369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to test how are Micro Small Medium Enterprise (MSMEs) acceptance towards financial technology fintech). The number of MSME that using fintech is still need to be maximized. MSMEs were chosen as research object due to their numerous contribution in gross domestic product (GDP). Therefore, it was considered important to understand MSME’s notion to use fintech in their business operation, which is wellknown that financial technology could give a lot of services which may improve MSMEs performance. The research adopted the technology acceptance model (TAM) theory to determine the effect of the variable perceived of usefulness and perceived ease of use on behavioral intention to use fintech services by MSME entrepreneurs. Technology acceptance model had been the most widely applied model to measure and analyze a technology's use and acceptance. The descriptive quantitative research was applied. The analysis using multiple linear regression tests on 60 respondents. Respondents were managers of MSMEs who use financial technology services in their business operations in any form. Classical assumption testing was carried out to meet the requirements of multiple linear regression analysis. The data met the criteria for multiple linear regression. The results reveal that perceived of usefulness and perceived ease of use variables simultaneously affect the behavioral intention to use financial technology services. Partially, perceived of usefulness affects behavioral intention to use, as well as the perceived ease of use affects behavioral intention to use financial technology services.
{"title":"The Effect of Perceived Usefulness and Perceived Easiness towards Behavioral Intention to Use Fintech by Indonesian MSMEs","authors":"Astri Wening Perwitasari","doi":"10.21512/tw.v23i1.7078","DOIUrl":"https://doi.org/10.21512/tw.v23i1.7078","url":null,"abstract":"The research aimed to test how are Micro Small Medium Enterprise (MSMEs) acceptance towards financial technology fintech). The number of MSME that using fintech is still need to be maximized. MSMEs were chosen as research object due to their numerous contribution in gross domestic product (GDP). Therefore, it was considered important to understand MSME’s notion to use fintech in their business operation, which is wellknown that financial technology could give a lot of services which may improve MSMEs performance. The research adopted the technology acceptance model (TAM) theory to determine the effect of the variable perceived of usefulness and perceived ease of use on behavioral intention to use fintech services by MSME entrepreneurs. Technology acceptance model had been the most widely applied model to measure and analyze a technology's use and acceptance. The descriptive quantitative research was applied. The analysis using multiple linear regression tests on 60 respondents. Respondents were managers of MSMEs who use financial technology services in their business operations in any form. Classical assumption testing was carried out to meet the requirements of multiple linear regression analysis. The data met the criteria for multiple linear regression. The results reveal that perceived of usefulness and perceived ease of use variables simultaneously affect the behavioral intention to use financial technology services. Partially, perceived of usefulness affects behavioral intention to use, as well as the perceived ease of use affects behavioral intention to use financial technology services. ","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82523149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research was conducted to determine the influence of financial ratios and firm size on the profitability of the company in the food and beverages industry in Indonesia, both partially and simultaneously and to determine which factor has the most significant influence on profitability, from 2014 to 2019. The researcher selected six independent variables to be evaluated using descriptive statistical analysis, classical assumption evaluation, multiple regression analysis, and hypotheses testing with the Microsoft Excel 2016 and EViews 10 as statistical tools. The sampling method and panel data were used to collect the data. There were 72 observation data collected from the Indonesia stock exchange as well as the company's official webpage from 11 food and beverage companies. The financial ratios chosen for the research were working capital to total asset ratio, current ratio, debt to equity ratio, total asset turnover, inventory turnover, and firm size. On the other hand, return on assets was being used as the dependent variable. The research results indicate that, simultaneously, 51,35% influences the profitability of the company. Total asset turnover, inventory turnover, and firm size insignificantly influence the performance of the company, and the debt to equity ratio is the factor with the most significant influence.
{"title":"How Financial Ratios and Firm Size Affect Profitability: Evidence from Food and Beverages Industry in Indonesia","authors":"Chesa Ivania Larasati, Purwanto Purwanto","doi":"10.21512/tw.v23i1.7099","DOIUrl":"https://doi.org/10.21512/tw.v23i1.7099","url":null,"abstract":"The research was conducted to determine the influence of financial ratios and firm size on the profitability of the company in the food and beverages industry in Indonesia, both partially and simultaneously and to determine which factor has the most significant influence on profitability, from 2014 to 2019. The researcher selected six independent variables to be evaluated using descriptive statistical analysis, classical assumption evaluation, multiple regression analysis, and hypotheses testing with the Microsoft Excel 2016 and EViews 10 as statistical tools. The sampling method and panel data were used to collect the data. There were 72 observation data collected from the Indonesia stock exchange as well as the company's official webpage from 11 food and beverage companies. The financial ratios chosen for the research were working capital to total asset ratio, current ratio, debt to equity ratio, total asset turnover, inventory turnover, and firm size. On the other hand, return on assets was being used as the dependent variable. The research results indicate that, simultaneously, 51,35% influences the profitability of the company. Total asset turnover, inventory turnover, and firm size insignificantly influence the performance of the company, and the debt to equity ratio is the factor with the most significant influence.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88989430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to determine the application of corporate governance principles for the Indonesian Sovereign Wealth Fund (ISWF) consisting of the Supervisory Board and the Board of Directors which had different functions. The research applied a normative juridical research method. The research concludes that the government needs to review the implementation of the principles of institutional corporate governance in the ISWF. The principles of corporate governance need to be rearranged, mainly the functions and powers of the Supervisory Board and the definition of the authority of the Board of Directors. It is considered that the research has its particular limitation as the discussion is based only on two laws and one corporate governance manual. It is suggested that further research have more development by comparing corporate governance in other countries.
{"title":"Corporate Governance Principles in Sovereign Wealth Fund: The Case of Indonesia Sovereign Wealth Fund","authors":"Suwinto Johan","doi":"10.21512/tw.v23i1.7293","DOIUrl":"https://doi.org/10.21512/tw.v23i1.7293","url":null,"abstract":"The research aimed to determine the application of corporate governance principles for the Indonesian Sovereign Wealth Fund (ISWF) consisting of the Supervisory Board and the Board of Directors which had different functions. The research applied a normative juridical research method. The research concludes that the government needs to review the implementation of the principles of institutional corporate governance in the ISWF. The principles of corporate governance need to be rearranged, mainly the functions and powers of the Supervisory Board and the definition of the authority of the Board of Directors. It is considered that the research has its particular limitation as the discussion is based only on two laws and one corporate governance manual. It is suggested that further research have more development by comparing corporate governance in other countries.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75139773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to develop a model for managing change consisting of detailed processes and activities that include changes in technology, organizations, and individuals in the implementation of information systems. The change management model developed in the research was used as a guideline for managing changes that occur when implementing changes in information systems in higher education. This change management model was developed using the action research method to obtain a model that fits the practical conditions. The model included the process and details of activities which were obtained in two ways, namely by identifying the success factors of implementing information systems in previous studies and interviewing information system implementers in tertiary institutions to obtain practical change management activities. The proposed change management model has been verified and validated where the results show that the process in the model is in accordance with expert theory. The results of using this model indicate that the management of changes in information systems can be carried out in a clearer and more structured.
{"title":"Processes and Activities for Managing Change in Information Systems Implementation in Higher Education Institution","authors":"Manzilatul Rohmah, A. P. Subriadi","doi":"10.21512/tw.v23i1.7170","DOIUrl":"https://doi.org/10.21512/tw.v23i1.7170","url":null,"abstract":"The research aimed to develop a model for managing change consisting of detailed processes and activities that include changes in technology, organizations, and individuals in the implementation of information systems. The change management model developed in the research was used as a guideline for managing changes that occur when implementing changes in information systems in higher education. This change management model was developed using the action research method to obtain a model that fits the practical conditions. The model included the process and details of activities which were obtained in two ways, namely by identifying the success factors of implementing information systems in previous studies and interviewing information system implementers in tertiary institutions to obtain practical change management activities. The proposed change management model has been verified and validated where the results show that the process in the model is in accordance with expert theory. The results of using this model indicate that the management of changes in information systems can be carried out in a clearer and more structured.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87180387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Andaru Rachmaning Dias Prayitno, Deni Kusumawardani
Economic development is basically a series of policy efforts that have the aim of increasing the standard of living of the people, directing income distribution, and expanding employment opportunities. In efforts to develop the economy, employment is still a major issue. This is due to inequality in getting job opportunities. The growth in the number of the workforce with progress in various economic sectors is not balanced. The research aimed to study the effect of gross regional domestic product (GRDP), provincial minimum wage (PMW), and inflation on the open unemployment rate in East Java province. The research used secondary data for the period 2006 - 2017 which consists of the value of GRDP, East Java PMW, East Java province inflation, and East Java province open unemployment rate. By applying regression using panel data regression analysis, the research results show that GRDP and Inflation has a negative and significant effect on the open unemployment rate in East Java. The PMW has a positive and significant effect on the open unemployment rate in East Java Province. Nevertheless, the research highlights effect relation and government policy instruments.
{"title":"Open Unemployment Rate in The Province of East Java","authors":"Andaru Rachmaning Dias Prayitno, Deni Kusumawardani","doi":"10.21512/tw.v23i1.7047","DOIUrl":"https://doi.org/10.21512/tw.v23i1.7047","url":null,"abstract":"Economic development is basically a series of policy efforts that have the aim of increasing the standard of living of the people, directing income distribution, and expanding employment opportunities. In efforts to develop the economy, employment is still a major issue. This is due to inequality in getting job opportunities. The growth in the number of the workforce with progress in various economic sectors is not balanced. The research aimed to study the effect of gross regional domestic product (GRDP), provincial minimum wage (PMW), and inflation on the open unemployment rate in East Java province. The research used secondary data for the period 2006 - 2017 which consists of the value of GRDP, East Java PMW, East Java province inflation, and East Java province open unemployment rate. By applying regression using panel data regression analysis, the research results show that GRDP and Inflation has a negative and significant effect on the open unemployment rate in East Java. The PMW has a positive and significant effect on the open unemployment rate in East Java Province. Nevertheless, the research highlights effect relation and government policy instruments.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90917130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”. The research belonged to the category of explanatory research since it uses primary data with the population of consumers who have shopped for private label products in Hypermart Tanjungpinang, and sample as many as 174 respondents with convenience sampling techniques. The analysis approach uses partial least square-structural equation modeling (PLS-SEM). The results show that private label marketing has a positive and significant effect on private label attitudes; private label marketing and store environment positively and significantly influence private label attitudes through the mediation role of perceived quality variants; product related attributes have a positive and significant influence on private label attitudes; the national brand promotion attitudes does not moderate the relationship between private label marketing and perceived quality variants on private label attitude; and price consciousness does not moderate the relationship between private label marketing and perceived quality variants on private label attitudes.
{"title":"In-Store Marketing Strategies towards Customer Attitude to Private Label Brands using Cue Utilization Theory","authors":"Ronaldo Yolanda Putra, Syifa Nurul Fadillah","doi":"10.21512/tw.v23i1.7091","DOIUrl":"https://doi.org/10.21512/tw.v23i1.7091","url":null,"abstract":"The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”. The research belonged to the category of explanatory research since it uses primary data with the population of consumers who have shopped for private label products in Hypermart Tanjungpinang, and sample as many as 174 respondents with convenience sampling techniques. The analysis approach uses partial least square-structural equation modeling (PLS-SEM). The results show that private label marketing has a positive and significant effect on private label attitudes; private label marketing and store environment positively and significantly influence private label attitudes through the mediation role of perceived quality variants; product related attributes have a positive and significant influence on private label attitudes; the national brand promotion attitudes does not moderate the relationship between private label marketing and perceived quality variants on private label attitude; and price consciousness does not moderate the relationship between private label marketing and perceived quality variants on private label attitudes. ","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73835606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Angga Wicaksono, Tara Setyaningtyas, Annesa Nariswari Kirana
The research aimed to examine the relationship between destination image, sports involvement, quality of sport events, and travel motives as antecedent factors to predict repeat visit intentions of marathon events. This was a further study of the trends that occur in society regarding the changing perception that sport is not only for health purposes, but also as a profitable tourism subject. Data was collected using quantitative, non-probability, purposive sampling methods. The research instrument was an online questionnaire which was distributed to tourists and athletes who took part in running sport-events. The data analysis method uses Structural Equation Modelling with Smart PLS 3.0. The test results show that not all research hypotheses are accepted. Sport-event quality (SQ) has a positive relationship but has no significant effect on revisit intention (RI) from repeated sporting events. The positive effect of travel motive (TM) on the intention to revisit a repetitive sporting event (RI) is proven. Travel motive (TM) also has a positive and significant effect on destination image (DI). Sports involvement (SI) has a positive and significant effect on revisit intention (RI). The same positive and significant effect is also shown in the relationship between sports event quality (SQ) and destination image (DI) variables. Revisit intention (RI) of repeated sporting events was found to be positively influenced by destination image (DI). There is a significant indirect effect of sport-event quality on intention to revisit repeated sporting events (RI), mediated by destination image.
{"title":"Relationship Analysis of Destination Image, Sports Involvement, Event Quality and Travel Motives as an Antecedent Factors on Revisit Intention in Recurring Running Sports-Event","authors":"Muhammad Angga Wicaksono, Tara Setyaningtyas, Annesa Nariswari Kirana","doi":"10.21512/tw.v22i2.7434","DOIUrl":"https://doi.org/10.21512/tw.v22i2.7434","url":null,"abstract":"The research aimed to examine the relationship between destination image, sports involvement, quality of sport events, and travel motives as antecedent factors to predict repeat visit intentions of marathon events. This was a further study of the trends that occur in society regarding the changing perception that sport is not only for health purposes, but also as a profitable tourism subject. Data was collected using quantitative, non-probability, purposive sampling methods. The research instrument was an online questionnaire which was distributed to tourists and athletes who took part in running sport-events. The data analysis method uses Structural Equation Modelling with Smart PLS 3.0. The test results show that not all research hypotheses are accepted. Sport-event quality (SQ) has a positive relationship but has no significant effect on revisit intention (RI) from repeated sporting events. The positive effect of travel motive (TM) on the intention to revisit a repetitive sporting event (RI) is proven. Travel motive (TM) also has a positive and significant effect on destination image (DI). Sports involvement (SI) has a positive and significant effect on revisit intention (RI). The same positive and significant effect is also shown in the relationship between sports event quality (SQ) and destination image (DI) variables. Revisit intention (RI) of repeated sporting events was found to be positively influenced by destination image (DI). There is a significant indirect effect of sport-event quality on intention to revisit repeated sporting events (RI), mediated by destination image.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82260032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aims to examine the factors that form brand awareness and brand image of the tourism sector in Indonesia by using the model social media marketing on TikTok platform. The research was conducted quantitative methods using a survey of 220 respondents who were users of the TikTok application. Data collection was carried out from April to May 2021, and processed using Structural Equation Model Partial Least Square (SEM PLS). Convenience sampling was used in this research. The results show that entertainment, electronic word of mouth, and interaction positively affect consumer brand engagement. Trendiness and customization do not affect consumer brand engagement. Furthermore, consumer brand engagement positively affects brand loyalty, brand awareness, and brand image. The implication of this research is a reference for managers and policymakers in formulating strategies to improve the tourism sector in Indonesia using the model Social Media Marketing on TikTok.
{"title":"Using TikTok in Social Media Marketing to Create Brand Awareness, Brand Image, and Brand Loyalty on Tourism Sector in Indonesia","authors":"S. Rimadias, Nesta Alvionita, Adinda Putri Amelia","doi":"10.21512/tw.v22i2.7597","DOIUrl":"https://doi.org/10.21512/tw.v22i2.7597","url":null,"abstract":"The research aims to examine the factors that form brand awareness and brand image of the tourism sector in Indonesia by using the model social media marketing on TikTok platform. The research was conducted quantitative methods using a survey of 220 respondents who were users of the TikTok application. Data collection was carried out from April to May 2021, and processed using Structural Equation Model Partial Least Square (SEM PLS). Convenience sampling was used in this research. The results show that entertainment, electronic word of mouth, and interaction positively affect consumer brand engagement. Trendiness and customization do not affect consumer brand engagement. Furthermore, consumer brand engagement positively affects brand loyalty, brand awareness, and brand image. The implication of this research is a reference for managers and policymakers in formulating strategies to improve the tourism sector in Indonesia using the model Social Media Marketing on TikTok.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73332391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：