The research aimed to determine whether leadership (leadership agility) and digital intelligence (digital quotient) have an influence on employee engagement. The data collection method was conducted by distributing questionnaires to employees, which obtained a sample of 150 people in pharmaceutical companies and Pinrumah.com. The analysis method was multiple regression analysis using IBM SPSS Statistics 20 software as data processing. The results show that both leadership agility and digital quotient have significant effects on employee engagement.
{"title":"Leadership Agility and Digital Quotient Influence on Employee Engagement: between PT.X and PINRUMAH.COM","authors":"Ririn Fitaloka, Bima Sugarai, Andi Randirga Arung Perkasa, Nopriadi Saputra","doi":"10.21512/TW.V21I2.6768","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6768","url":null,"abstract":"The research aimed to determine whether leadership (leadership agility) and digital intelligence (digital quotient) have an influence on employee engagement. The data collection method was conducted by distributing questionnaires to employees, which obtained a sample of 150 people in pharmaceutical companies and Pinrumah.com. The analysis method was multiple regression analysis using IBM SPSS Statistics 20 software as data processing. The results show that both leadership agility and digital quotient have significant effects on employee engagement.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91273511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital transformation in the era of the industrial revolution 4.0, has led to various new phenomena in today's people's lifestyle, including the payment transaction system. Realizing that Micro, Small and Medium Enterprises (MSMEs) had been one of the economy’s pillars in Indonesia, the government was trying to maximize the role of MSMEs to support the realization of a digital transaction ecosystem in Indonesia. With a phenomenological approach, the descriptive qualitative research aimed to provide in-depth observation and analysis on the readiness process of MSMEs in Tuban, East Java in adopting digital payment technology to support the realization of the trend of a cashless society. The results show that culture, social influence, and acceptance of technology are the dominant factors affecting the readiness process of MSMEs in Tuban in adopting digital payment technology.
{"title":"Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society","authors":"Shinta Maurizka Chairunnisa, Alfina Alfina, Annisa Yasmin","doi":"10.21512/TW.V21I2.6722","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6722","url":null,"abstract":"Digital transformation in the era of the industrial revolution 4.0, has led to various new phenomena in today's people's lifestyle, including the payment transaction system. Realizing that Micro, Small and Medium Enterprises (MSMEs) had been one of the economy’s pillars in Indonesia, the government was trying to maximize the role of MSMEs to support the realization of a digital transaction ecosystem in Indonesia. With a phenomenological approach, the descriptive qualitative research aimed to provide in-depth observation and analysis on the readiness process of MSMEs in Tuban, East Java in adopting digital payment technology to support the realization of the trend of a cashless society. The results show that culture, social influence, and acceptance of technology are the dominant factors affecting the readiness process of MSMEs in Tuban in adopting digital payment technology.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77399219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Regarding the importance of Sustainable Growth Rate (SGR) calculation for firms as a basic of financial decision, many previous studies had highlighted the variability of SGR calculation. This research’s first objective focused on two methods of SGR calculation and figured out the determinant factors (internal and external) that affect firm’s SGR. One method focused on different determinants of SGR when industry or firm specific aspects were considered. Whereas, SGR (II) focused on determinant of SGR when firms are reluctant to issue new equity. The second objective was to investigate the determinant factors towards SGR in both models. Sample for this research was public-listed manufacturing firms in Indonesia from 2011 to 2019. The result shows that there is significant difference between the two methods, and not to mention that ROE becomes the only factor that affect SGR (in both models). The implication is due to the limited amount of time, so this research can only compare two different method of SGR.
{"title":"Sustainable Growth Rate Model in Indonesia Manufacturing Firms","authors":"V. Nugroho","doi":"10.21512/TW.V21I2.6614","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6614","url":null,"abstract":"Regarding the importance of Sustainable Growth Rate (SGR) calculation for firms as a basic of financial decision, many previous studies had highlighted the variability of SGR calculation. This research’s first objective focused on two methods of SGR calculation and figured out the determinant factors (internal and external) that affect firm’s SGR. One method focused on different determinants of SGR when industry or firm specific aspects were considered. Whereas, SGR (II) focused on determinant of SGR when firms are reluctant to issue new equity. The second objective was to investigate the determinant factors towards SGR in both models. Sample for this research was public-listed manufacturing firms in Indonesia from 2011 to 2019. The result shows that there is significant difference between the two methods, and not to mention that ROE becomes the only factor that affect SGR (in both models). The implication is due to the limited amount of time, so this research can only compare two different method of SGR.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76918321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Many benefits are obtained by investing in Information Technology (IT) and Information Systems (IS), but on the other hand, the use of IS needs to be evaluated and measured its performance to find out how much the benefits can be provided by IS. Many research discussed the measurement of IS performance. However, in measuring IS performance, a model was required to measure the quality of the system and involve all stakeholders. The objective of this research was to measure system performance information in terms of system quality using the ISO/IEC 25010 model and involve stakeholders using the Performance Prism (PP) model. This research used an action research approach where researchers developed performance measurement models and solved existing problems. This research produced 41 performance indicators, which were used to measure academic information system. The results in general academic information systems have a performance value of 5,522.
{"title":"Performance Measurement of Academic Information Systems using Performance Prism and ISO/IEC 25010","authors":"Liulliyah Liulliyah, A. P. Subriadi","doi":"10.21512/TW.V21I2.6505","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6505","url":null,"abstract":"Many benefits are obtained by investing in Information Technology (IT) and Information Systems (IS), but on the other hand, the use of IS needs to be evaluated and measured its performance to find out how much the benefits can be provided by IS. Many research discussed the measurement of IS performance. However, in measuring IS performance, a model was required to measure the quality of the system and involve all stakeholders. The objective of this research was to measure system performance information in terms of system quality using the ISO/IEC 25010 model and involve stakeholders using the Performance Prism (PP) model. This research used an action research approach where researchers developed performance measurement models and solved existing problems. This research produced 41 performance indicators, which were used to measure academic information system. The results in general academic information systems have a performance value of 5,522.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79732966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Victory Haris Kusuma Wardhana, M. Herlina, S. Bangsawan, M. A. Tuori
The emergence of the gig economy and its rapid growth was anticipated to play a big part in its economy. Despite the enormous benefits, the gig economy business model had also attracted numerous issues in many countries and regions. The research utilized a Systematic Literature Review (SLR) methodology by Snyder for analyzing regulation issues in the gig economy, which was divided into six steps, those were defining the central question, determining databases, using search string to find relevant keywords, extracting data, filtering data, and analyzing the findings to answer to the main question. The SLR results show licensing and misclassifications are the most dominant factors in gig economy, while regulatory issues such as safety, tax, externalities, wage, benefit, privacy, and discrimination area are other factors in it. The most popular platform types that attract regulators are work on demand, asset rental, and crowd-work.
{"title":"Regulatory Developments in the Gig Economy: A Literature Review","authors":"Victory Haris Kusuma Wardhana, M. Herlina, S. Bangsawan, M. A. Tuori","doi":"10.21512/TW.V21I2.6758","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6758","url":null,"abstract":"The emergence of the gig economy and its rapid growth was anticipated to play a big part in its economy. Despite the enormous benefits, the gig economy business model had also attracted numerous issues in many countries and regions. The research utilized a Systematic Literature Review (SLR) methodology by Snyder for analyzing regulation issues in the gig economy, which was divided into six steps, those were defining the central question, determining databases, using search string to find relevant keywords, extracting data, filtering data, and analyzing the findings to answer to the main question. The SLR results show licensing and misclassifications are the most dominant factors in gig economy, while regulatory issues such as safety, tax, externalities, wage, benefit, privacy, and discrimination area are other factors in it. The most popular platform types that attract regulators are work on demand, asset rental, and crowd-work.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73650890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Djoko Raditya, Willy Gunadi, Dennis Setiono, J. Rawung
The research aimed to determine the moderating effect of advertisement (ad) length on the relationships between ad content and the intention of skipping, as well as ad irritation. The research attempted to fill in the lacuna in the academic literature on the said issue. In doing so, it examined consumers' responses towards the consumers' intention of adskipping and irritation. The experimental research utilized four video ads with varying durations and containing both entertaining and boring content, with long and short ad length. The research sample comprised 120 respondents spend at least more than 1 hour online. The research employed convenience sampling and the method of Univariate Analysis of Variance Linear Model. IBM SPSS Statistics was used for data analysis. The results reveal that the content and length of an online video ad have a direct effect on consumers' ad irritation and intention of skipping. The research concludes that the perceived entertainment of an online video ad significantly affects consumers' intention of skipping and ad irritation. Furthermore, the length of video ads has a major impact on their intention of skipping and ad irritation.
{"title":"The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement","authors":"Djoko Raditya, Willy Gunadi, Dennis Setiono, J. Rawung","doi":"10.21512/TW.V21I2.6797","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6797","url":null,"abstract":"The research aimed to determine the moderating effect of advertisement (ad) length on the relationships between ad content and the intention of skipping, as well as ad irritation. The research attempted to fill in the lacuna in the academic literature on the said issue. In doing so, it examined consumers' responses towards the consumers' intention of adskipping and irritation. The experimental research utilized four video ads with varying durations and containing both entertaining and boring content, with long and short ad length. The research sample comprised 120 respondents spend at least more than 1 hour online. The research employed convenience sampling and the method of Univariate Analysis of Variance Linear Model. IBM SPSS Statistics was used for data analysis. The results reveal that the content and length of an online video ad have a direct effect on consumers' ad irritation and intention of skipping. The research concludes that the perceived entertainment of an online video ad significantly affects consumers' intention of skipping and ad irritation. Furthermore, the length of video ads has a major impact on their intention of skipping and ad irritation.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85357291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The COVID-19 pandemic quarantine had caused social unrest in many sectors of society due to sudden downturn of economic activities as well as severe decrease of income. The research aimed to reduce social unrest among Betawi’s traditional arts and culture performers, prevent unrest from rising to a greater level and preserve Betawi’s traditional arts and culture in Jakarta. The social unrest data were collected by Jakarta Capital City Government, through Jakarta Culture Office via an intensive interview with Betawi’s traditional arts and culture figures. The results of the interviews were identified and used as the basis for formulating policies that could reduce social unrest in the Betawi arts and cultural performers. The results show that Betawi’s traditional art and culture performers' unrest can be overcome and preventedfrom escalating to the next level.
{"title":"Social Unrest of Betawi‘s Traditional Arts and Culture Performers during COVID-19 Pandemic","authors":"Iwan Henry Wardhana, R. Nurhasana","doi":"10.21512/TW.V21I2.6777","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6777","url":null,"abstract":"The COVID-19 pandemic quarantine had caused social unrest in many sectors of society due to sudden downturn of economic activities as well as severe decrease of income. The research aimed to reduce social unrest among Betawi’s traditional arts and culture performers, prevent unrest from rising to a greater level and preserve Betawi’s traditional arts and culture in Jakarta. The social unrest data were collected by Jakarta Capital City Government, through Jakarta Culture Office via an intensive interview with Betawi’s traditional arts and culture figures. The results of the interviews were identified and used as the basis for formulating policies that could reduce social unrest in the Betawi arts and cultural performers. The results show that Betawi’s traditional art and culture performers' unrest can be overcome and preventedfrom escalating to the next level.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80450911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to determine the effect of promotion through persuasive messages via LINE messenger applications on the attitude of Starbucks’ LINE official account followers. The analytical research applied the S-R (Stimulus-Responses) theory with quantitative approaches and survey methods by distributing questionnaires in analytical to 400 respondents, who are followers of Starbucks’ LINE official account. The research uses sociopsychological tradition focusing on individual social behavior, personal effects, perception, cognition, personality and traits. Research findings were based on the answers of respondents who strongly agree on cognitive, contextual, and affective indicators. The research comes up with results indicating that there is a strong influence of promotion via LINE messenger on the attitude of Starbucks’ LINE followers, where the magnitude is positive. The results find that customers receive Starbucks’ promotion messages with positive attitudes and feedbacks as well. It is suggested that future research consider to determine the occurrence of stages of customers’ purchase decision.
{"title":"The Influence of Promotion via LINE Messenger on the Attitude of Starbucks’ LINE Official Account Followers","authors":"Santi Delliana, Vira Dessy Arisandi","doi":"10.21512/TW.V21I2.6812","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6812","url":null,"abstract":"The research aimed to determine the effect of promotion through persuasive messages via LINE messenger applications on the attitude of Starbucks’ LINE official account followers. The analytical research applied the S-R (Stimulus-Responses) theory with quantitative approaches and survey methods by distributing questionnaires in analytical to 400 respondents, who are followers of Starbucks’ LINE official account. The research uses sociopsychological tradition focusing on individual social behavior, personal effects, perception, cognition, personality and traits. Research findings were based on the answers of respondents who strongly agree on cognitive, contextual, and affective indicators. The research comes up with results indicating that there is a strong influence of promotion via LINE messenger on the attitude of Starbucks’ LINE followers, where the magnitude is positive. The results find that customers receive Starbucks’ promotion messages with positive attitudes and feedbacks as well. It is suggested that future research consider to determine the occurrence of stages of customers’ purchase decision.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79025031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rapid growth of social media development leads to abundant brands’ promotion for their products or services. One of the many ways is promotion through influencers on Instagram. Recently, it is known that companies using Influencer marketing tend to keep going up since such particular way is considered to be quite effective to increase brand awareness. However, the average data obtained from various journals and articles is data from medium to large scale companies both locally and internationally. Therefore, this study was conducted to examine whether the use of Instagram influencers to increase brand awareness is also effective for micro-scale local brands by taking examples from one of Surabaya lifestyle brands called Conseva. This research was conducted with a quantitative method focusing on collecting numerical data to see the results of the growth of followers and visits obtained by Conseva before and after using Instagram influencers. If the number of Instagram followers and visits to Conseva increases, it means that brand awareness has also increased and vice versa.
{"title":"The Effect of Using Instagram Influencers in Building Conseva’s Brand Awareness","authors":"Paulina Tjandrawibawa","doi":"10.21512/tw.v21i1.6497","DOIUrl":"https://doi.org/10.21512/tw.v21i1.6497","url":null,"abstract":"Rapid growth of social media development leads to abundant brands’ promotion for their products or services. One of the many ways is promotion through influencers on Instagram. Recently, it is known that companies using Influencer marketing tend to keep going up since such particular way is considered to be quite effective to increase brand awareness. However, the average data obtained from various journals and articles is data from medium to large scale companies both locally and internationally. Therefore, this study was conducted to examine whether the use of Instagram influencers to increase brand awareness is also effective for micro-scale local brands by taking examples from one of Surabaya lifestyle brands called Conseva. This research was conducted with a quantitative method focusing on collecting numerical data to see the results of the growth of followers and visits obtained by Conseva before and after using Instagram influencers. If the number of Instagram followers and visits to Conseva increases, it means that brand awareness has also increased and vice versa.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85417514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Editorial Page and Table of Contents","authors":"A. M. Sundjaja","doi":"10.21512/tw.v21i1.6717","DOIUrl":"https://doi.org/10.21512/tw.v21i1.6717","url":null,"abstract":"","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84724744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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