The research aimed to determine the effectiveness and efficiency of the information systems’ implementation. The research used the modified Human Organization Technology-Fit (HOT-Fit) as the model to measure information systems’ effectiveness and efficiency. Each indicator of the HOT-Fit model is mapped into two categories, namely effectiveness and efficiency. Data collection was conducted through interviews with the users of population administration information system (SIAK), and observation of activities at the public office. The data were analyzed qualitatively by assessing the achievement of each indicator of effectiveness and efficiency found in the interview and observation. It is found that effectiveness indicators are level of use, attitude, perceived usefulness, communication, availability, security, completeness, accuracy, timeliness, empathy, and transparency. Meanwhile, indicators to measure efficiency are users, training, staff support, ease of use, ease of learning, response time, access to technical support, and quick responsiveness. The research also expands the scope of the HOT-Fit model in evaluating information systems. Practically, the research can be a reference for evaluating the effectiveness and efficiency of information system implementation in the public sector. It also can be used to improve the achievement of indicators that have not achieved maximum results to improve services to the community.
{"title":"Hot-Fit Model to Measure the Effectiveness and Efficiency of Information System in Public Sector","authors":"Elvira Esperanza Sala, A. P. Subriadi","doi":"10.21512/tw.v23i2.7423","DOIUrl":"https://doi.org/10.21512/tw.v23i2.7423","url":null,"abstract":"The research aimed to determine the effectiveness and efficiency of the information systems’ implementation. The research used the modified Human Organization Technology-Fit (HOT-Fit) as the model to measure information systems’ effectiveness and efficiency. Each indicator of the HOT-Fit model is mapped into two categories, namely effectiveness and efficiency. Data collection was conducted through interviews with the users of population administration information system (SIAK), and observation of activities at the public office. The data were analyzed qualitatively by assessing the achievement of each indicator of effectiveness and efficiency found in the interview and observation. It is found that effectiveness indicators are level of use, attitude, perceived usefulness, communication, availability, security, completeness, accuracy, timeliness, empathy, and transparency. Meanwhile, indicators to measure efficiency are users, training, staff support, ease of use, ease of learning, response time, access to technical support, and quick responsiveness. The research also expands the scope of the HOT-Fit model in evaluating information systems. Practically, the research can be a reference for evaluating the effectiveness and efficiency of information system implementation in the public sector. It also can be used to improve the achievement of indicators that have not achieved maximum results to improve services to the community.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79668535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to determine the causes of imports by analyzing the upstream and downstream sides of the existing aluminium industrial chain. The research applied a descriptive-exploratory approach by collecting secondary data from credible sources. Interviews and focus group discussions with appropriate experts were also conducted to obtain supporting data. Research shows that aluminium imports will continue both in the short and long term. It is due to the upstream supply, especially in aluminium smelters, which cannot keep up with the increasing demand. Even though the market opportunity, especially in the automotive, construction, and power cable segments, is enormous and continues to grow, if there is not enough supply, the deficit of aluminium metal will continue to occur. It takes encouragement from the Government's political will to provide ease of electricity sources, increase production capacity and technology, change the mindset from relying on traders solely towards the mindset of the industrialist.
{"title":"Strategic Marketing Approach of Indonesia Aluminium Mineral Industry: Upstream and Downstream Analysis","authors":"S. Abdinagoro, M. Hamsal","doi":"10.21512/tw.v23i2.9199","DOIUrl":"https://doi.org/10.21512/tw.v23i2.9199","url":null,"abstract":"The research aimed to determine the causes of imports by analyzing the upstream and downstream sides of the existing aluminium industrial chain. The research applied a descriptive-exploratory approach by collecting secondary data from credible sources. Interviews and focus group discussions with appropriate experts were also conducted to obtain supporting data. Research shows that aluminium imports will continue both in the short and long term. It is due to the upstream supply, especially in aluminium smelters, which cannot keep up with the increasing demand. Even though the market opportunity, especially in the automotive, construction, and power cable segments, is enormous and continues to grow, if there is not enough supply, the deficit of aluminium metal will continue to occur. It takes encouragement from the Government's political will to provide ease of electricity sources, increase production capacity and technology, change the mindset from relying on traders solely towards the mindset of the industrialist.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89049461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research explored the importance of brand story towards Indonesia’s Gen Z and how it affected buying decisions and perception towards the brand. It explored if creating a brand story is a central element in creating and differentiating Indonesian fashion brands that becomes a beneficial tool for both business owner and its customer. The research was conducted through an exploratory descriptive approach by using survey on Indonesian collectivist society—those who behave communally based on in-group norms including the 84 Gen Z—as well as archival research on two similar fashion brands, and interviews on one customer and one brand owner. The research findings point out that brand stories take a positive effect on a customer’s perception towards a brand and their purchase decision. While brand stories do have an influence in shaping the image of a brand as well as becoming a factor in a customer’s purchase decision process, other brand attributes such as packaging, social media content, and logos also plays an important role in a shaping brand image, as well as the customer’s final purchase decision. Furthermore, the opinions of a key opinion leader about a brand or product greatly matters in this society and that people are more willing to purchase a product if it has already been positively reviewed by a key opinion leader.
{"title":"The Importance of Brand Stories towards Brand Perception and Purchase Intention in Gen Z Indonesians","authors":"Grasheli Kusuma Andhini, Fauzia Qurani Andanawarih","doi":"10.21512/tw.v23i2.7481","DOIUrl":"https://doi.org/10.21512/tw.v23i2.7481","url":null,"abstract":"The research explored the importance of brand story towards Indonesia’s Gen Z and how it affected buying decisions and perception towards the brand. It explored if creating a brand story is a central element in creating and differentiating Indonesian fashion brands that becomes a beneficial tool for both business owner and its customer. The research was conducted through an exploratory descriptive approach by using survey on Indonesian collectivist society—those who behave communally based on in-group norms including the 84 Gen Z—as well as archival research on two similar fashion brands, and interviews on one customer and one brand owner. The research findings point out that brand stories take a positive effect on a customer’s perception towards a brand and their purchase decision. While brand stories do have an influence in shaping the image of a brand as well as becoming a factor in a customer’s purchase decision process, other brand attributes such as packaging, social media content, and logos also plays an important role in a shaping brand image, as well as the customer’s final purchase decision. Furthermore, the opinions of a key opinion leader about a brand or product greatly matters in this society and that people are more willing to purchase a product if it has already been positively reviewed by a key opinion leader.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78369137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Capital accumulation and technological innovation had been the two channels through which the financial sector plays a vital role in the growth of economy. However, there are some different results between banking and stock market. The research tested the Solow-Swan growth model augmented with financial markets to show that domestic credit markets and equity from stock markets are two long run determinants of Gross Domestic Products (GDP) per capita in five ASEAN countries: Indonesia, Malaysia, Singapore, Thailand, and Philippines. The research used data from 2000 to 2019 tested with panel regression. The result shows that all determinant variables have a positive impact on economic growth. The domestic credit also has a higher impact on the growth of economy than the stock market. In addition, domestic credit and stock market has statistically significant positif impact to economic growth across five ASEAN countries. The researchalso finds that although population in five ASEAN countries give positive effect to economic growth, it is statistically not convincing. It is suggested that people in ASEAN have already used technology, so population augmented encourages economic growth.
{"title":"Domestic Credit and Stock Market Impact on Economic Growth: A New Evidence in Five ASEAN Countries","authors":"Tuti Eka Asmarani, Endah Ayu Ningsih","doi":"10.21512/tw.v23i2.7066","DOIUrl":"https://doi.org/10.21512/tw.v23i2.7066","url":null,"abstract":"Capital accumulation and technological innovation had been the two channels through which the financial sector plays a vital role in the growth of economy. However, there are some different results between banking and stock market. The research tested the Solow-Swan growth model augmented with financial markets to show that domestic credit markets and equity from stock markets are two long run determinants of Gross Domestic Products (GDP) per capita in five ASEAN countries: Indonesia, Malaysia, Singapore, Thailand, and Philippines. The research used data from 2000 to 2019 tested with panel regression. The result shows that all determinant variables have a positive impact on economic growth. The domestic credit also has a higher impact on the growth of economy than the stock market. In addition, domestic credit and stock market has statistically significant positif impact to economic growth across five ASEAN countries. The researchalso finds that although population in five ASEAN countries give positive effect to economic growth, it is statistically not convincing. It is suggested that people in ASEAN have already used technology, so population augmented encourages economic growth. ","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86037335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to examine the budgetary participation variable as a mediator on the relationship between decentralization and managerial performance. The sample was determined using a purposive sampling method with the consideration of being involved in budgeting. They were village heads in 159 villages in West Halmahera Regency. The data were collected by a survey with a questionnaire. The used analytical tools are simple regression and hierarchical regression as a statistical analysis and IBM SPSS statistics version 24. The results showed that budgetary participation fully mediates the relationship between decentralization and managerial performance. The conclusion provides three main contributions as well as their implications, namely providing new findings related to budget participation as a mediating variable, terms of age at work, and the level of education.
{"title":"Decentralization and Managerial Performance: A Mediated Budget Participation on the Village Government in West Halmahera Regency","authors":"Muhammad Hasnin, M. Muhammad, Irfandi Buamonabot","doi":"10.21512/tw.v23i2.8164","DOIUrl":"https://doi.org/10.21512/tw.v23i2.8164","url":null,"abstract":"The research aimed to examine the budgetary participation variable as a mediator on the relationship between decentralization and managerial performance. The sample was determined using a purposive sampling method with the consideration of being involved in budgeting. They were village heads in 159 villages in West Halmahera Regency. The data were collected by a survey with a questionnaire. The used analytical tools are simple regression and hierarchical regression as a statistical analysis and IBM SPSS statistics version 24. The results showed that budgetary participation fully mediates the relationship between decentralization and managerial performance. The conclusion provides three main contributions as well as their implications, namely providing new findings related to budget participation as a mediating variable, terms of age at work, and the level of education.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87333664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research proposed a new insight on how the threshold of free shipping (TFS) promotion type and product type could affect consumers to buy impulsively through emotional consumer reaction of hedonic motivation and positive affect, using the S-O-R model. The data were analyzed based on 188 responses who had completed questionnaires. Data were collected using the purposive sampling method with a minimum sample size of 138 from GPower calculation. The research used ANOVA and Regression Analysis to assess the model and utilizes SPSS. The result clearly illustrates that the maximum threshold of free shipping type with the hedonic product would lead more to consumer hedonic motivation. At the same time, the minimum threshold of free shipping type will induce too when combined with utilitarian products. Furthermore, consumer feelings of hedonic motivation and positive affect play an essential role in determining consumers’ impulsive buying behavior. The research benefits stakeholders in using and maximizing the free shipping promotion program.
{"title":"Role of Threshold of Free Shipping Promotion and Product Type on Impulsive Buying Behaviour in E-Commerce Platform","authors":"Readdy Aria Yendola, Nila Armelia Windasari","doi":"10.21512/tw.v23i2.8140","DOIUrl":"https://doi.org/10.21512/tw.v23i2.8140","url":null,"abstract":"The research proposed a new insight on how the threshold of free shipping (TFS) promotion type and product type could affect consumers to buy impulsively through emotional consumer reaction of hedonic motivation and positive affect, using the S-O-R model. The data were analyzed based on 188 responses who had completed questionnaires. Data were collected using the purposive sampling method with a minimum sample size of 138 from GPower calculation. The research used ANOVA and Regression Analysis to assess the model and utilizes SPSS. The result clearly illustrates that the maximum threshold of free shipping type with the hedonic product would lead more to consumer hedonic motivation. At the same time, the minimum threshold of free shipping type will induce too when combined with utilitarian products. Furthermore, consumer feelings of hedonic motivation and positive affect play an essential role in determining consumers’ impulsive buying behavior. The research benefits stakeholders in using and maximizing the free shipping promotion program.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135473336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to analyze the performance of regional income, expenditure budget, and budget performance of revenue and expenditure at the Regional Finance Board of Pamekasan Regency during 2013-2016. In this descriptive quantitative research, data source was the Regional Expenditure's financial performance by considering the Budget Realization Report's information (Laporan Realisasi Anggaran/LRA). The analysis involved a three-step analysis, variance analysis, growth of regional expenditure, and suitability analysis of regional expenditure. The research reveals that most of the periods studied experience more expected differences, amplified with the target budget realization revenue from 2013-2016 has an average rate of 100,05%. The degree of decentralization of Kabupaten Pamekasan shows an average of 24,16%, which is considered below the percentage criteria of Original Local Government Revenue (OLGR) to Total Revenue Area (Total Pendapatan Daerah/TPD) ranging from 0,00-10,00%. Revenue Financial Performance District Pamekasan experiences an increase in Financial Performance Revenue, which is indicated by a positive growth rate of 8,29%. The level of dependency of Pamekasan Regency in 2013-2016 is very high, indicated by the average Local Financial Dependency Ratio above 50%. The results suggest that there is a dependence of the Pamekasan Government on central government or provincial government. The surplus occurs due to the intensification and extensification of original local growth revenue in the form of taxes, levies, and other income.
{"title":"Analysis of Regional Budget Management Performance at Regional Finance Agency of Pamekasan Regency","authors":"R. A. Kamaroellah, Moh Syafik","doi":"10.21512/tw.v23i2.6871","DOIUrl":"https://doi.org/10.21512/tw.v23i2.6871","url":null,"abstract":"The research aimed to analyze the performance of regional income, expenditure budget, and budget performance of revenue and expenditure at the Regional Finance Board of Pamekasan Regency during 2013-2016. In this descriptive quantitative research, data source was the Regional Expenditure's financial performance by considering the Budget Realization Report's information (Laporan Realisasi Anggaran/LRA). The analysis involved a three-step analysis, variance analysis, growth of regional expenditure, and suitability analysis of regional expenditure. The research reveals that most of the periods studied experience more expected differences, amplified with the target budget realization revenue from 2013-2016 has an average rate of 100,05%. The degree of decentralization of Kabupaten Pamekasan shows an average of 24,16%, which is considered below the percentage criteria of Original Local Government Revenue (OLGR) to Total Revenue Area (Total Pendapatan Daerah/TPD) ranging from 0,00-10,00%. Revenue Financial Performance District Pamekasan experiences an increase in Financial Performance Revenue, which is indicated by a positive growth rate of 8,29%. The level of dependency of Pamekasan Regency in 2013-2016 is very high, indicated by the average Local Financial Dependency Ratio above 50%. The results suggest that there is a dependence of the Pamekasan Government on central government or provincial government. The surplus occurs due to the intensification and extensification of original local growth revenue in the form of taxes, levies, and other income.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81967329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of the research was to examine the influence of entrepreneurial orientation and management skills on the performance of Small and Medium Enterprises (SMEs) in the state of Lagos, Nigeria. Quantitative survey research design was adopted, and multiple regression method of analysis was employed for the research. The population was 11.663 registered SMEs in Lagos State. Cochran's sample sizing was used to determine the sample size of 500. From the total of 500 questionnaires distributed, 473 were completed and returned, which corresponded to a response rate of 96,6%. The data collected were analyzed using both descriptive and inferential statistics. The results shows that entrepreneurial orientation practices have a positive and significant effect on profitability (β = 0,110, t = 1,904, p<0,05). However, management skills have a positive but not significant influence on the profitability of the selected SMEs (β = 0,030, t = 0,532, p>0,05). The research recommends that operators in this economic sector should look deeply at the variables of the research as essentials for improving business performance. It also put forward that Small and Medium business owners or managers should not be afraid of taking calculated risks as this would ensure their profitability.
这项研究的目的是研究创业取向和管理技能对尼日利亚拉各斯州中小企业业绩的影响。采用定量调查研究设计，采用多元回归分析方法进行研究。人口为11.663万家在拉各斯州注册的中小企业。Cochran样本量被用来确定500个样本量。在共发放的500份问卷中，完成并回收了473份，回复率为96.6%。收集的数据使用描述性和推断性统计进行分析。结果表明，创业导向实践对盈利能力有显著的正向影响(β = 0,110, t = 1,904, p0,05)。该研究建议，该经济部门的经营者应深入研究研究中的变量，将其作为提高经营绩效的要素。它还提出，中小企业主或管理人员不应该害怕承担经过计算的风险，因为这将确保他们的盈利能力。
{"title":"Evaluating the Effects of Entrepreneurial Orientation and Managerial Skills on Small and Medium Enterprises Performance in Lagos State","authors":"Nureni Sanusi Alaka, Obasuyi Okogua","doi":"10.21512/tw.v23i2.7897","DOIUrl":"https://doi.org/10.21512/tw.v23i2.7897","url":null,"abstract":"The aim of the research was to examine the influence of entrepreneurial orientation and management skills on the performance of Small and Medium Enterprises (SMEs) in the state of Lagos, Nigeria. Quantitative survey research design was adopted, and multiple regression method of analysis was employed for the research. The population was 11.663 registered SMEs in Lagos State. Cochran's sample sizing was used to determine the sample size of 500. From the total of 500 questionnaires distributed, 473 were completed and returned, which corresponded to a response rate of 96,6%. The data collected were analyzed using both descriptive and inferential statistics. The results shows that entrepreneurial orientation practices have a positive and significant effect on profitability (β = 0,110, t = 1,904, p<0,05). However, management skills have a positive but not significant influence on the profitability of the selected SMEs (β = 0,030, t = 0,532, p>0,05). The research recommends that operators in this economic sector should look deeply at the variables of the research as essentials for improving business performance. It also put forward that Small and Medium business owners or managers should not be afraid of taking calculated risks as this would ensure their profitability.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89928630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to examine the capital market`s reaction to political events as seen from the abnormal return using the event study concept. Since there are conflicting results of similar previous studies, further research is needed. The research used event study methods, cumulative average abnormal return (CAAR) to compare abnormal returns during the general election. The research intended to compare stock market activities where there are general elections in four countries in Asia which conduct general elections every five years, and with the condition that the general elections in those countries must be completed within one day. The calculation was carried out on the stock index`s daily data representing the country in the last five events general elections in each country. The research used an estimated period of 120 days and a time of observation of 33 days. Research shows no significant difference between the average abnormal returns before and after the general election event in the last five events for all the countries tested. It can occur due to various factors, such as the anticipation made by investors, investors' behavior, and the amount and speed of information circulating. Further research is required to find out the form of the country`s efficient market.
{"title":"Abnormal Return Analysis Before and After General Election in Asia","authors":"Steven Lesmana, S. Sumani","doi":"10.21512/tw.v23i2.7083","DOIUrl":"https://doi.org/10.21512/tw.v23i2.7083","url":null,"abstract":"The research aimed to examine the capital market`s reaction to political events as seen from the abnormal return using the event study concept. Since there are conflicting results of similar previous studies, further research is needed. The research used event study methods, cumulative average abnormal return (CAAR) to compare abnormal returns during the general election. The research intended to compare stock market activities where there are general elections in four countries in Asia which conduct general elections every five years, and with the condition that the general elections in those countries must be completed within one day. The calculation was carried out on the stock index`s daily data representing the country in the last five events general elections in each country. The research used an estimated period of 120 days and a time of observation of 33 days. Research shows no significant difference between the average abnormal returns before and after the general election event in the last five events for all the countries tested. It can occur due to various factors, such as the anticipation made by investors, investors' behavior, and the amount and speed of information circulating. Further research is required to find out the form of the country`s efficient market.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75066671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to examine a mediating role of product innovation capability with customer orientation and digital knowledge sharing to increase marketing performance. The research employed a total of 185 food processing SMEs in Blora, Central Java, Indonesia who often did digital knowledge sharing. They became the respondents of the research selected by using purposive sampling. The research model was tested using multiple linear regression analysis with SPSS software. The results show that product innovation capability is proven to mediate customer orientation and digital knowledge sharing on marketing performance. Furthermore, the research expects that good customer orientation, digital knowledge sharing, and product innovation capability become the beginning of success in achieving and improving the marketing performance of food processing SMEs in Blora during the pandemic so that SMEs can continue to operate and develop. It is necessary for future research to involve some other SMEs from within and outside Blora in order to expand the population and samples.
{"title":"Improving Marketing Performance and Product Innovation Capability through Digital Knowledge Sharing: A Case Study in SME`s Food Processing","authors":"Ken Sudarti, Putri Wira Paramita Dewi","doi":"10.21512/tw.v23i2.8060","DOIUrl":"https://doi.org/10.21512/tw.v23i2.8060","url":null,"abstract":"The research aimed to examine a mediating role of product innovation capability with customer orientation and digital knowledge sharing to increase marketing performance. The research employed a total of 185 food processing SMEs in Blora, Central Java, Indonesia who often did digital knowledge sharing. They became the respondents of the research selected by using purposive sampling. The research model was tested using multiple linear regression analysis with SPSS software. The results show that product innovation capability is proven to mediate customer orientation and digital knowledge sharing on marketing performance. Furthermore, the research expects that good customer orientation, digital knowledge sharing, and product innovation capability become the beginning of success in achieving and improving the marketing performance of food processing SMEs in Blora during the pandemic so that SMEs can continue to operate and develop. It is necessary for future research to involve some other SMEs from within and outside Blora in order to expand the population and samples.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87436596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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