Abdul Karim, C. Musa, Romansyah Sahabuddin, M. Azis
The research aims to examine the allocation of Village funds during the COVID-19 global crisis pandemic as well as its benefits to Baraka Sub-district in Enrekang Regency, South Sulawesi Province. It has an area of 159,15 (km2) or 8,91% of the accumulated total area of Enrekang Regency. This research is qualitative research with a descriptive analysis approach. The research method is carried out by collecting data and information from the population taken from 12 villages in the Baraka Sub-district. The results show that BUMDes (Village-owned Enterprises) fosters rural economic development for all village communities in Baraka Sub-district and supports national economic growth. In addition, Village funds is considered to have become a support for meeting the economic needs of the community during the COVID-19 pandemic. It is expected that various economic recovery programs will continue, whether they become central, regional, or local village-scale programs, especially in 12 villages in Baraka Sub-district.
{"title":"The Increase of Rural Economy at Baraka Sub-District through Village Funds","authors":"Abdul Karim, C. Musa, Romansyah Sahabuddin, M. Azis","doi":"10.21512/TW.V22I1.7013","DOIUrl":"https://doi.org/10.21512/TW.V22I1.7013","url":null,"abstract":"The research aims to examine the allocation of Village funds during the COVID-19 global crisis pandemic as well as its benefits to Baraka Sub-district in Enrekang Regency, South Sulawesi Province. It has an area of 159,15 (km2) or 8,91% of the accumulated total area of Enrekang Regency. This research is qualitative research with a descriptive analysis approach. The research method is carried out by collecting data and information from the population taken from 12 villages in the Baraka Sub-district. The results show that BUMDes (Village-owned Enterprises) fosters rural economic development for all village communities in Baraka Sub-district and supports national economic growth. In addition, Village funds is considered to have become a support for meeting the economic needs of the community during the COVID-19 pandemic. It is expected that various economic recovery programs will continue, whether they become central, regional, or local village-scale programs, especially in 12 villages in Baraka Sub-district.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79286025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to provide information about the influence and impacts of social media marketing (SMM) in promoting micro, small, and medium enterprises (MSMEs) in Indonesia. The approach of the research was quantitative research with data collection method using the electronic questionnaires of Google forms obtaining 163 respondents who were owners of MSMEs in Jakarta and Tangerang. The measurement model of outer and inner model was analyzed by SmartPLS software. Structural Equation Model was being used to test the relations of each construct. The findings show that SMM positively mediates: 1) the relationship between perceived usefulness and impact on business, 2) the relationship between perceived ease of use and impact on business, 3) the relationship between compatibility and impact on business, and 4) the relationship between cost and impact on business, which conclude that SMM has positive impacts on business. On the other hand, SMM negatively mediates the relationship between facilitating conditions and impact on business. The research implies that the adoption of social media marketing by MSMEs is encouraged by such factors as usefulness, ease of use, compatibility, and cost. Hence it is advisable that MSMEs facilitate the employees with technical infrastructures and training to increase productivity and performance.
{"title":"The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabek","authors":"Adeline Hope Pranoto, Paul Lumbantobing","doi":"10.21512/TW.V22I1.7073","DOIUrl":"https://doi.org/10.21512/TW.V22I1.7073","url":null,"abstract":"The research aimed to provide information about the influence and impacts of social media marketing (SMM) in promoting micro, small, and medium enterprises (MSMEs) in Indonesia. The approach of the research was quantitative research with data collection method using the electronic questionnaires of Google forms obtaining 163 respondents who were owners of MSMEs in Jakarta and Tangerang. The measurement model of outer and inner model was analyzed by SmartPLS software. Structural Equation Model was being used to test the relations of each construct. The findings show that SMM positively mediates: 1) the relationship between perceived usefulness and impact on business, 2) the relationship between perceived ease of use and impact on business, 3) the relationship between compatibility and impact on business, and 4) the relationship between cost and impact on business, which conclude that SMM has positive impacts on business. On the other hand, SMM negatively mediates the relationship between facilitating conditions and impact on business. The research implies that the adoption of social media marketing by MSMEs is encouraged by such factors as usefulness, ease of use, compatibility, and cost. Hence it is advisable that MSMEs facilitate the employees with technical infrastructures and training to increase productivity and performance.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80836624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
High unemployment rate, especially from SMK graduates, and the lack of entrepreneurship in Indonesia have prompted many parties to find out solutions. It is very important in fostering graduates who are ready to become entrepreneurs. The research aimed to investigate the influence of need for achievement, locus of control and attitudes toward entrepreneurial intentions of students of SMK Negeri 1 Batang Hari. Data analysis method used path analysis in which multiple regression models were tested with classical assumptions to determine the appropriate analysis model. The classical assumption test includes: normality test using the one-sample Kolmogorov-Smirnov test, homoscedasticity test using the Spearman’s Rho test, and linearity test using the lack of fit test and the multicollinearity test. With a sample of 175 class-XI students of all majors at SMKN 1 Batang Hari, the result shows that there is an influence of need for achievement, locus of control and attitudes toward students’ entrepreneurial intention at SMK Negeri 1 Batang Hari.
{"title":"The Effect of Need for Achievement, Locus of Control and Attitudes towards Student Entrepreneurial Intentions in SMKN 1 Batanghari","authors":"Herry Sofyandy Pranata, Khairinal Khairinal, Denny Denmar","doi":"10.21512/TW.V22I1.6987","DOIUrl":"https://doi.org/10.21512/TW.V22I1.6987","url":null,"abstract":"High unemployment rate, especially from SMK graduates, and the lack of entrepreneurship in Indonesia have prompted many parties to find out solutions. It is very important in fostering graduates who are ready to become entrepreneurs. The research aimed to investigate the influence of need for achievement, locus of control and attitudes toward entrepreneurial intentions of students of SMK Negeri 1 Batang Hari. Data analysis method used path analysis in which multiple regression models were tested with classical assumptions to determine the appropriate analysis model. The classical assumption test includes: normality test using the one-sample Kolmogorov-Smirnov test, homoscedasticity test using the Spearman’s Rho test, and linearity test using the lack of fit test and the multicollinearity test. With a sample of 175 class-XI students of all majors at SMKN 1 Batang Hari, the result shows that there is an influence of need for achievement, locus of control and attitudes toward students’ entrepreneurial intention at SMK Negeri 1 Batang Hari.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72630484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of tourism in Indonesia had entered a critical period, especially during the uncertain COVID-19 pandemic, which affected the tourism industry both economically and socio-culturally. Workers and stakeholders suffered as the multiplier effect of the COVID-19 outbreak. As preparation for dealing with these conditions, the tourism industry strove to adapt with a transformative business model for its sustainability. In this context, the research proposed a transformative business model for the tourism industry so that stakeholders had an adaptive and innovative frame of mind post-pandemic. The model pinpointed on personalization, closed loop, asset sharing, usage-based pricing, collaborative ecosystem, and agility as the key features. This qualitative research used case study that aimed to explore major aspects of an inspirational business model from various industries that have survived over the decades. The results describe applicable business patterns as a contribution to the tourism industry. It is suggested that tourism stakeholders focus more on developing innovative business strategies post-pandemic.
{"title":"Transformative Tourism Breakthrough in Post Pandemic: An Enigma or Eclipse","authors":"K. Oktriono","doi":"10.21512/TW.V22I1.7001","DOIUrl":"https://doi.org/10.21512/TW.V22I1.7001","url":null,"abstract":"The development of tourism in Indonesia had entered a critical period, especially during the uncertain COVID-19 pandemic, which affected the tourism industry both economically and socio-culturally. Workers and stakeholders suffered as the multiplier effect of the COVID-19 outbreak. As preparation for dealing with these conditions, the tourism industry strove to adapt with a transformative business model for its sustainability. In this context, the research proposed a transformative business model for the tourism industry so that stakeholders had an adaptive and innovative frame of mind post-pandemic. The model pinpointed on personalization, closed loop, asset sharing, usage-based pricing, collaborative ecosystem, and agility as the key features. This qualitative research used case study that aimed to explore major aspects of an inspirational business model from various industries that have survived over the decades. The results describe applicable business patterns as a contribution to the tourism industry. It is suggested that tourism stakeholders focus more on developing innovative business strategies post-pandemic.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88614865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
COVID-19 era demanded that we became productive in improving performance, involvement of leaders, high motivation and someone's satisfaction at work are measures for business continuity and able to contribute to national economic recovery. The research objective was to confirm the theory with empirical evidence that focuses on leadership, employee motivation, employee job satisfaction and employee performance. The research used a causal model survey method using path analysis techniques. The population were 45 employees of the D'Merlion Hotel Batam, the sample was taken using the census method. The significance value of leadership on job satisfaction is 0,082 > 0,05, it is concluded that direct leadership has no significant effect on job satisfaction. The significance value of motivation on job satisfaction is 0,000 < 0,05, which implies that motivation has a significant direct effect on job satisfaction. The significance value of leadership on performance is 0,000 < 0,05 which means that leadership has a significant direct effect on employee performance. The significance value of motivation on performance is 0,009 < 0,05 showing that motivation has a significant direct effect on employee performance. The significance value of job satisfaction on performance is 0,008 < 0,05, so job satisfaction directly has a significant effect on employee performance.
{"title":"Leadership and Motivation to Performance through Job Satisfaction of Hotel Employees at D'Merlion Batam","authors":"Yandra Rivaldo","doi":"10.21512/TW.V22I1.7039","DOIUrl":"https://doi.org/10.21512/TW.V22I1.7039","url":null,"abstract":"COVID-19 era demanded that we became productive in improving performance, involvement of leaders, high motivation and someone's satisfaction at work are measures for business continuity and able to contribute to national economic recovery. The research objective was to confirm the theory with empirical evidence that focuses on leadership, employee motivation, employee job satisfaction and employee performance. The research used a causal model survey method using path analysis techniques. The population were 45 employees of the D'Merlion Hotel Batam, the sample was taken using the census method. The significance value of leadership on job satisfaction is 0,082 > 0,05, it is concluded that direct leadership has no significant effect on job satisfaction. The significance value of motivation on job satisfaction is 0,000 < 0,05, which implies that motivation has a significant direct effect on job satisfaction. The significance value of leadership on performance is 0,000 < 0,05 which means that leadership has a significant direct effect on employee performance. The significance value of motivation on performance is 0,009 < 0,05 showing that motivation has a significant direct effect on employee performance. The significance value of job satisfaction on performance is 0,008 < 0,05, so job satisfaction directly has a significant effect on employee performance.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77250139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Arum Prasasti, Fatwah Inna Aulisaina, Muhamad Arif Rahman Hakim
The research aimed to examine the intention of Generation Z when using e-wallet for payments and the influence of discounts towards using e-wallet in the time of pandemics. The research used the qualitative method with total data of 22 students, collected using in-depth interviews through WhatsApp free call. The result shows that discount gives an impact on Generation Z in choosing the e-wallet, but a long-term loyalty is not guaranteed. The finding demonstrates that there are other influential factors for Generation Z to choose e-Wallet, namely ease of use, interrelated apps with the e-wallet, the security system, and cashless society. The limitations of the research lie in the relatively small numbers of respondents. Due to pandemics with physical distancing requirements, the research only carries out on data collected from 22 students from Economics Faculty in the State University of Malang, Indonesia. However, the research provides an insightful analysis for digital payments industry as a reference. It is expected that fellow researchers and academicians use the research as a fundamental to further investigate digital payments, especially amongst Generation Z in Indonesia or other parts of the world.
{"title":"Does Discount Matter in Indonesia e-Wallet Race? A Qualitative Study on Generation Z e-Wallet Preferences During Pandemics","authors":"Arum Prasasti, Fatwah Inna Aulisaina, Muhamad Arif Rahman Hakim","doi":"10.21512/TW.V22I1.7019","DOIUrl":"https://doi.org/10.21512/TW.V22I1.7019","url":null,"abstract":"The research aimed to examine the intention of Generation Z when using e-wallet for payments and the influence of discounts towards using e-wallet in the time of pandemics. The research used the qualitative method with total data of 22 students, collected using in-depth interviews through WhatsApp free call. The result shows that discount gives an impact on Generation Z in choosing the e-wallet, but a long-term loyalty is not guaranteed. The finding demonstrates that there are other influential factors for Generation Z to choose e-Wallet, namely ease of use, interrelated apps with the e-wallet, the security system, and cashless society. The limitations of the research lie in the relatively small numbers of respondents. Due to pandemics with physical distancing requirements, the research only carries out on data collected from 22 students from Economics Faculty in the State University of Malang, Indonesia. However, the research provides an insightful analysis for digital payments industry as a reference. It is expected that fellow researchers and academicians use the research as a fundamental to further investigate digital payments, especially amongst Generation Z in Indonesia or other parts of the world.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82117750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The industrial era 4.0 had lead big changes for companies in managing their business, such as carrying out marketing and service strategies. Social media and digital technology provided faster and more responsive service to customers. The use of social media was considered important to increase engagement of students from Generation Z and to improve academic achievement. The objective of the research was to examine the effect of social media marketing, e-service quality, and e-satisfaction on customer engagement. The research was conducted at Bina Nusantara University (Binus) with a sample of 100 students from Generation Z using quantitative approach with data collection by distributing questionnaires to be analyzed using path analysis. The findings show that social media marketing and e-service quality significantly have impacts on e-satisfaction and customer engagement, while the e-satisfaction does not significantly impact customer engagement. Therefore, the development of digital technology in higher education becomes the main focus for supporting services and activities.
{"title":"Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality and E-Satisfaction for Generation Z Students?","authors":"Freddy Pandapotan Simbolon, Lena Yanti","doi":"10.21512/TW.V22I1.6970","DOIUrl":"https://doi.org/10.21512/TW.V22I1.6970","url":null,"abstract":"The industrial era 4.0 had lead big changes for companies in managing their business, such as carrying out marketing and service strategies. Social media and digital technology provided faster and more responsive service to customers. The use of social media was considered important to increase engagement of students from Generation Z and to improve academic achievement. The objective of the research was to examine the effect of social media marketing, e-service quality, and e-satisfaction on customer engagement. The research was conducted at Bina Nusantara University (Binus) with a sample of 100 students from Generation Z using quantitative approach with data collection by distributing questionnaires to be analyzed using path analysis. The findings show that social media marketing and e-service quality significantly have impacts on e-satisfaction and customer engagement, while the e-satisfaction does not significantly impact customer engagement. Therefore, the development of digital technology in higher education becomes the main focus for supporting services and activities.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74099844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Currently, mobile applications are rapidly developing. One of the most frequently used services by society is online food delivery services. The research intended to scrutinize aspects affecting intentions to use online food delivery services during extraordinary event, like Coronavirus (COVID-19) outbreak in Jabodetabek (Jakarta metropolitan) area. The research adopted TRA (Theory of Reasoned Action) that integrated perceived trustworthiness, perceived relative advantage, perceived risk and attitude toward using to give insights on factors affecting consumers’ intention when using online food delivery services. The data collection was conducted through quantitative, non-probability, purposive sampling method using online questionnaires, that were spread out to all people who have experienced in using online food delivery services at least once, during COVID-19 outbreak (Feb-May 2020). In total, there were valid 127 questionnaires used to analyze the data variables using PLS-SEM method through SMART-PLS 2.0 M3 software. The results find that perceived trustworthiness, perceived relative advantage and perceived risk positively affect consumers’ attitudes toward using. Perceived trustworthiness and attitude toward using positively affects intention to use online food delivery services during Coronavirus outbreak in Jabodetabek area. However, perceived risk negatively affects intention to use online food delivery services during Coronavirus (COVID-19) outbreak in Jabodetabek area.
目前，移动应用正在迅速发展。社会上最常用的服务之一是在线送餐服务。该研究旨在仔细研究在特殊事件期间影响使用在线送餐服务意愿的方面，例如在雅加达首都地区爆发的冠状病毒(COVID-19)疫情。本研究采用理性行为理论(Theory of Reasoned Action，简称TRA)，将感知可信度、感知相对优势、感知风险和使用态度综合起来，分析影响消费者使用在线外卖服务意愿的因素。数据收集采用定量、非概率、有目的的抽样方法，采用在线调查问卷，向所有在2019冠状病毒病疫情期间(2020年2月至5月)至少使用过一次在线送餐服务的人分发。共收集有效问卷127份，通过SMART-PLS 2.0 M3软件采用PLS-SEM方法对数据变量进行分析。结果发现，感知可信度、感知相对优势和感知风险正向影响消费者的使用态度。在Jabodetabek地区冠状病毒爆发期间，感知的可信度和使用态度积极影响了使用在线外卖服务的意愿。然而，在Jabodetabek地区冠状病毒(COVID-19)爆发期间，感知风险对使用在线外卖服务的意愿产生了负面影响。
{"title":"Investigating Factors Affecting Consumers’ Intentions to Use Online Food Delivery Services During Coronavirus (COVID-19) Outbreak in Jabodetabek Area","authors":"R. Kartono, J. Tjahjadi","doi":"10.21512/TW.V22I1.6822","DOIUrl":"https://doi.org/10.21512/TW.V22I1.6822","url":null,"abstract":"Currently, mobile applications are rapidly developing. One of the most frequently used services by society is online food delivery services. The research intended to scrutinize aspects affecting intentions to use online food delivery services during extraordinary event, like Coronavirus (COVID-19) outbreak in Jabodetabek (Jakarta metropolitan) area. The research adopted TRA (Theory of Reasoned Action) that integrated perceived trustworthiness, perceived relative advantage, perceived risk and attitude toward using to give insights on factors affecting consumers’ intention when using online food delivery services. The data collection was conducted through quantitative, non-probability, purposive sampling method using online questionnaires, that were spread out to all people who have experienced in using online food delivery services at least once, during COVID-19 outbreak (Feb-May 2020). In total, there were valid 127 questionnaires used to analyze the data variables using PLS-SEM method through SMART-PLS 2.0 M3 software. The results find that perceived trustworthiness, perceived relative advantage and perceived risk positively affect consumers’ attitudes toward using. Perceived trustworthiness and attitude toward using positively affects intention to use online food delivery services during Coronavirus outbreak in Jabodetabek area. However, perceived risk negatively affects intention to use online food delivery services during Coronavirus (COVID-19) outbreak in Jabodetabek area.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80268107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research focused on the role of work-life balance to mediate the effect of work autonomy and workload on female workers’ job satisfaction, particularly in the banking sector. By applying quantitative approach and data collection, this research used questionnaire to 100 female workers in the banking sector in Malang city, East Java, and analyzed using Partial Least Square (PLS) software. The results shows that workload has a significant effect on work-life balance. Work autonomy, workload, and work-life balance have a direct and insignificant effect on job satisfaction. Nevertheless, this research highlights the importance of managing work-life balance especially for female workers related to high workload and less autonomy for their job satisfaction in the banking sector especially in Malang.
{"title":"The Effect of Work Autonomy and Workload on Job Satisfaction of Female Workers in the Banking Sector: Mediating the Role of Work Life Balance","authors":"Iqbal ramadhani Fuadiputra, K. Novianti","doi":"10.21512/TW.V21I2.6908","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6908","url":null,"abstract":"This research focused on the role of work-life balance to mediate the effect of work autonomy and workload on female workers’ job satisfaction, particularly in the banking sector. By applying quantitative approach and data collection, this research used questionnaire to 100 female workers in the banking sector in Malang city, East Java, and analyzed using Partial Least Square (PLS) software. The results shows that workload has a significant effect on work-life balance. Work autonomy, workload, and work-life balance have a direct and insignificant effect on job satisfaction. Nevertheless, this research highlights the importance of managing work-life balance especially for female workers related to high workload and less autonomy for their job satisfaction in the banking sector especially in Malang.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89121592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PT. Kereta Api Indonesia (Persero), as a monopoly train company in Indonesia, launches KAI Access which has been downloaded by more than 5 million users, but only about 1,1 million users are active. The research intended to determine the relationship between brand experience, brand trust, perceived quality of customer satisfaction, and brand awareness in the minds of KAI Access consumers. The research used primary data with millennial populations by 986.775 and purposive sampling method with 400 KAI Access users spread over 9 Daops (operational areas) of PT. Kereta Api Indonesia in Java with a Partial Least Square (PLS) analysis approach. The results show that brand experience and perceived quality have a positive effect on customer satisfaction while brand trust has a negative effect. Whereas customer satisfaction and brand experience are directly proportional to brand awareness.
PT. Kereta Api Indonesia (Persero)作为印尼的垄断列车公司，推出了KAI Access，下载量超过500万，但活跃用户只有110万左右。本研究旨在确定KAI Access消费者心目中品牌体验、品牌信任、顾客满意度感知质量和品牌意识之间的关系。本研究使用了986.775千禧一代人口的原始数据，并采用偏最小二乘法(PLS)分析方法，对分布在爪哇PT. Kereta Api印度尼西亚9个Daops(运营区域)的400名KAI Access用户进行了有目的抽样。结果表明，品牌体验和感知质量对顾客满意有正向影响，而品牌信任对顾客满意有负向影响。而顾客满意度和品牌体验与品牌知名度成正比。
{"title":"The Determinant Factors of KAI Access Awareness in PT. Kereta Api Indonesia from Millennial Generation Perspective","authors":"R. Kartono, Afif Wildan Tamami","doi":"10.21512/TW.V21I2.6781","DOIUrl":"https://doi.org/10.21512/TW.V21I2.6781","url":null,"abstract":"PT. Kereta Api Indonesia (Persero), as a monopoly train company in Indonesia, launches KAI Access which has been downloaded by more than 5 million users, but only about 1,1 million users are active. The research intended to determine the relationship between brand experience, brand trust, perceived quality of customer satisfaction, and brand awareness in the minds of KAI Access consumers. The research used primary data with millennial populations by 986.775 and purposive sampling method with 400 KAI Access users spread over 9 Daops (operational areas) of PT. Kereta Api Indonesia in Java with a Partial Least Square (PLS) analysis approach. The results show that brand experience and perceived quality have a positive effect on customer satisfaction while brand trust has a negative effect. Whereas customer satisfaction and brand experience are directly proportional to brand awareness.","PeriodicalId":34364,"journal":{"name":"Journal the Winners","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79104245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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