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Journal the Winners最新文献

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Editorial Page and Table of Contents 社论版和目录
Pub Date : 2018-09-30 DOI: 10.21512/tw.v19i1.5015
R. Ariyanto
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引用次数: 0
Segmentation Map, Consumer Preference, and Price Determination Appropriate for Wedding Organizer Business in Jakarta 细分图,消费者偏好和价格确定适合雅加达的婚礼组织者业务
Pub Date : 2018-09-29 DOI: 10.21512/TW.V19I2.4418
I. Melati, Teddy Indira Budiwan, R. Puspokusumo
This research was aimed to validate segmentation from previous research, determining consumer preference and pricing perception based on preferences selected by the Wedding Organizer (WO) consumer in each validated segment to reach consumer satisfaction. This research was a quantitative descriptive research by using probability sampling with 100 total respondents. The used analytical models, were differences in accordance to each problem studied, those were; (1) segmentation was analyzed by cluster analysis and cross tabulation and, (2) consumer preference, as well as pricing perception, were analyzed by cross tabulation. This research produces three segmentations of wedding organizer users and their appropriate product and service preference, including price perception from each of the consumers. In terms of fair price, each segment has their own perception. Smart couple prefers standard portfolio in product and office performance, employee quality and service contract in service, priced in 65 Mio – 125 Mio. Uncle Scrooge prefer catering, rundown management and makeup & wardrobe in product and employee quality in service, all in the price range of 65 Mio – 125 Mio. Familiar face couple has catering in product preference and consultant allocation in service preference, all in the price range of 65 Mio – 125 Mio.
本研究旨在验证先前研究的细分,根据每个验证细分中婚礼组织者(WO)消费者选择的偏好来确定消费者偏好和定价感知,以达到消费者满意度。本研究为定量描述性研究,采用概率抽样,共调查对象100人。所使用的分析模型,根据所研究的每个问题是不同的,它们是;(1)采用聚类分析和交叉表法分析市场细分;(2)采用交叉表法分析消费者偏好和定价感知。本研究得出了婚礼组织者用户的三个细分市场及其相应的产品和服务偏好,包括每个消费者的价格感知。在公平价格方面,每个细分市场都有自己的看法。Smart夫妇更喜欢标准的产品组合和办公室性能,员工素质和服务合同,价格在65万- 125万之间。斯克鲁奇叔叔在产品上更喜欢餐饮,服装管理和化妆&服装,在服务上更喜欢员工素质,价格范围在6500万- 125万之间。熟面孔夫妇在产品偏好上有餐饮,在服务偏好上有顾问分配,价格范围均在65万- 125万之间。
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引用次数: 0
Firms’ Dynamic Capabilities: A Case of Indonesian Telecommunication Company 企业动态能力:以印尼电信公司为例
Pub Date : 2018-09-29 DOI: 10.21512/TW.V19I2.4885
S. Apriza, A. F. Utami
Based on the concept of dynamic capabilities that were introduced by Teece & Pisano, this research aimed to analyze how did the dynamic capability condition in Company A. This research used a descriptive qualitative method of secondary data from annual report 2013 to 2017 and article in the website. It is found that Company A possesses a dynamically fluctuate dynamic capabilities through their ability to absorptive capability, adaptive capability, and innovative capability. The implementation of dynamic capabilities in Company A depend on top management board member to develop the company’s general strategic move and by this able to maintain the dynamic capability, and Telecommunication company should be able to nurture the whole organizations’ environment which supports the proliferation of this capability to all the members inside. In short, the benefit of this research will give learning point for the business player or practical to deal with the dynamic situation by using a dynamic capabilities perspective.
本研究基于Teece & Pisano引入的动态能力概念,旨在分析a公司的动态能力状况,本研究采用描述性定性方法,从2013年至2017年年报和网站文章的二手数据进行研究。通过对A公司的吸收能力、适应能力和创新能力的分析发现,A公司具有动态波动的动态能力。A公司动态能力的实施依赖于高层管理董事会成员制定公司的总体战略举措,从而能够保持动态能力,电信公司应该能够培育整个组织的环境,支持这种能力向内部所有成员扩散。简而言之,本研究的好处将为业务参与者提供学习点,或者通过使用动态能力视角来处理动态情况。
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引用次数: 1
Ease of Online Ojek Service Grows Consumer Loyalty 在线Ojek服务的便利性提高了消费者的忠诚度
Pub Date : 2018-09-29 DOI: 10.21512/TW.V19I2.4610
Hariyatno Hariyatno, Dotty Wimpertiwi, Isanawikrama Isanawikrama, Adhi Bawono
The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.
这项研究的目的是找出为什么茂物市的人们倾向于忠诚于ojek在线相比其他公共交通工具。本研究在茂物进行,采用描述性和验证方法,通过采取115个样本的消费者所有车队的摩托车ojek在茂物网上。数据采用多达三次的迭代计算随机抽取。数据分析采用多元回归分析。研究结果表明,在服务质量的子变量中,顾客忠诚最显著的变量是可靠性。在总体人口中,子服务质量变量影响客户忠诚度89.5%,其余10.5%受到本研究未检查的其他因素的影响。
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引用次数: 5
International Entrepreneurship as Development of Entrepreneurship Education: A Study Case of ASEAN Economic Community Countries 国际创业作为创业教育的发展:以东盟经济共同体国家为例
Pub Date : 2018-09-29 DOI: 10.21512/TW.V19I2.4625
Dotty Wimpertiwi
The objectives of this research were; (1) adding up the enrichment in the entrepreneurship education in BINUS to change the mindset of the students to be able to compete and create the new workspace in the AEC, especially in three countries (Indonesia, Malaysia, and Singapore) using PEST analysis to understand more about how doing entrepreneurship global or international. (2) Giving the contribution to enrich the knowledge of the basic concept of AEC for entrepreneur students. (3) Providing the insight on the challenge and the opportunity especially in International Entrepreneur. The research methods were qualitative and descriptive analysis follow by literature study. Results show that by learning entrepreneurship of ASEAN will change the mindset of the students to be more competing when doing business. There are several opportunity and challenge in neighboring countries between the member of the AEC, for the university that has the start-up or SMEs for being global or international.
本研究的目的是;(1)通过PEST分析,增加BINUS创业教育的丰富内容,改变学生的思维方式,使他们能够在AEC中竞争并创造新的工作空间,特别是在三个国家(印度尼西亚,马来西亚和新加坡),以了解更多关于如何在全球或国际上进行创业。(2)为丰富企业家学生对AEC基本概念的认识做出贡献。(3)提供关于挑战和机遇的见解,特别是在国际企业家。研究方法采用定性分析、描述性分析和文献研究法。结果表明,通过学习东盟企业家精神将改变学生的思维方式,使他们在经商时更具竞争力。AEC成员国之间的邻国存在着一些机遇和挑战,对于拥有初创企业或中小企业的大学来说,这是全球化或国际化的。
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引用次数: 0
Failure Factors among Young Entrepreneurs in Higher Education Institution: A Study from Telkom University 高等院校青年企业家创业失败因素分析——以中国电信大学为例
Pub Date : 2018-09-29 DOI: 10.21512/TW.V19I2.4721
C. I. Setiawati, Abi Atarita
The purpose of this research was to determine factors that caused the failure of young entrepreneurs in Telkom University among the participants of 2016-2017 competition and exhibition. This research applied a quantitative method with a descriptive and explorative research type. Techniques of collecting data were using questionnaires. This research used the nonprobability sampling method that was saturated sampling because of all members of the population of 116 respondents in this research. Data analysis was using Principal Component Analysis (PCA). The results show the five new factors causing the failure among young entrepreneurs in Telkom University who participate in the Business Plan Competition and Creative Market Exhibition in 2017, are: (1) improper asset and marketing management, (2) unqualified entrepreneurial characteristics, (3) unwell anticipation of capital and regulation pressure, (4) financial and non-financial failures, and (5) ignored by the owner.
本研究的目的是确定导致2016-2017年竞赛和展览参与者中电信大学年轻企业家失败的因素。本研究采用定量方法,具有描述性和探索性研究型。收集数据的方法是使用问卷调查。本研究采用非概率抽样方法,即饱和抽样,因为在本研究中116名受访者的人口的所有成员。数据分析采用主成分分析(PCA)。结果表明,导致2017年电信大学青年企业家参加商业计划大赛和创意市场展失败的五个新因素分别是:(1)资产和营销管理不当;(2)创业特征不合格;(3)对资本和监管压力的预期不佳;(4)财务和非财务失败;(5)被业主忽视。
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引用次数: 1
Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept 利用营销组合概念确定小企业品牌定位的方法探索
Pub Date : 2018-03-31 DOI: 10.21512/TW.V19I1.4276
Irene Teresa Rebecca, Anita Maharani
The purpose of this study was to show how small business owner reconstructed brand for its products through the concept of 7Ps. The research method used was qualitative, with in-depth interviews with the owner of the brand Keona. The results show that Keona products keep producing an updated model that is able to compete, supported by price and after-sales service. Then, consumers can find the products through the variety of channels. Results of this study encourages managerial implications that the business owner of bag Keona should keep up the quality assurance of its products, referring to standard operational procedures for service. Moreover, the owner should also optimize the features of social media as a means of marketing, and produce product line for any segments.
本研究的目的是展示小企业主如何通过7p的概念为其产品重建品牌。使用的研究方法是定性的,与Keona品牌的所有者进行深入访谈。结果表明,Keona产品不断生产出具有竞争力的更新型号,并有价格和售后服务支持。然后,消费者可以通过各种渠道找到产品。本研究的结果鼓励管理启示,袋Keona的企业主应保持其产品的质量保证,参照服务的标准操作程序。此外,所有者还应该优化社交媒体作为营销手段的特点,并针对任何细分市场制定产品线。
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引用次数: 2
Critical Factors in E-Learning Influencing Student Motivation and Collaboration in Indonesian Higher Education Institution 影响印尼高等教育机构学生动机和合作的电子学习关键因素
Pub Date : 2018-03-31 DOI: 10.21512/TW.V19I1.4244
Yulia Magdalena, T. A. Napitupulu
The purpose of this research was to determine the effect of e-learning and its elements to student motivation and collaboration. This research was conducted in one of Indonesian higher education institutions. A questionnaire was distributed to collect data from students. Data were obtained from 145 active undergraduate students. The statistical method of multiple regression analysis was used for data analysis, using software Statistical Product and Service Solution (SPSS) version 22. Overall, the results of this research indicate that e-learning has a positive impact on student motivation and collaboration. However, it is found that not all elements of e-learning have positive impacts on student motivation and collaboration.
本研究的目的是确定电子学习及其要素对学生动机和合作的影响。这项研究是在印度尼西亚的一所高等教育机构进行的。发放了一份调查问卷,以收集学生的数据。数据来自145名在校大学生。数据分析采用多元回归分析的统计方法,使用SPSS软件(statistical Product and Service Solution)第22版。总体而言,本研究的结果表明,电子学习对学生的动机和协作有积极的影响。然而,我们发现并不是所有的电子学习元素都对学生的学习动机和协作有积极的影响。
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引用次数: 2
Influence Analysis of DPS, EPS, and PBV toward Stock Price and Return DPS、EPS和PBV对股票价格和收益的影响分析
Pub Date : 2018-03-31 DOI: 10.21512/TW.V19I1.4496
Sebastianus Laurens
The research revealed whether there was a significant influence of DPS, EPS, and PBV towards stock price and return. This research used a quantitative method to determine the influence of the independent variable towards the dependent variable. The quantitative analysis was conducted with statistic technic called multiple linear regression with data taken from Indonesia Capital Market Directory year 2005 and 2008. The result shows similar results with the previous research that there is no influence between DPS and stock price as well as there is an influence on stock return. EPS shows that there is influence of stock price and return. For PBV, there is an influence on stock price, but there is no an influence on stock return.
研究揭示了DPS、EPS和PBV对股票价格和收益的影响是否显著。本研究采用定量方法确定自变量对因变量的影响。采用多元线性回归的统计技术对2005年和2008年印度尼西亚资本市场目录的数据进行定量分析。结果与以往的研究结果相似,DPS与股票价格之间不存在影响,但对股票收益有影响。每股收益表现出股票价格和收益的影响。PBV对股票价格有影响,但对股票收益没有影响。
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引用次数: 13
Analysis of Banking Industry Performance Efficiency in Indonesia Using Parametric and Nonparametric Methods 基于参数和非参数方法的印尼银行业绩效效率分析
Pub Date : 2018-03-31 DOI: 10.21512/TW.V19I1.4760
Banon Amelda, Erna Bernadetta Sitanggang
This research aimed to measure the efficiency performance of the banking industry in Indonesia by using parametric and nonparametric methods, as measured by the stabilization of bank performance efficiency based on the time series from year to year and to identify which variables to the value of efficiency. The analytical method applied the parametric method with cross section approach of Stochastic Frontier Analysis (SFA) while for nonparametric method used intermediation approach from Data Development Analysis (DEA) CRS and VRS model. The data of this research was the financial statements of banks listed on the stock exchange for the period 2012-2016 with 29 databanks processed with the help of Stata 12. From the results of the analysis using the three measures of efficiency, it is known that the efficiency value with Cross Section Stochastic Frontier Analysis shows a stable and high efficient conditions for all banks. While nonparametric methods show different efficiency levels for each bank, which with DEA CRS model not all banks show an efficient performance, only 26,90% on average each year banks have efficient performance, and 99,31% of banks perform efficiently according to VRS model.
本研究旨在使用参数和非参数方法衡量印尼银行业的效率绩效,通过基于每年时间序列的银行绩效效率稳定化来衡量,并确定哪些变量对效率值有影响。分析方法采用随机前沿分析(SFA)的横截面方法和参数方法,非参数方法采用数据开发分析(DEA)的CRS和VRS模型的中介方法。本研究的数据为2012-2016年证券交易所上市银行的财务报表,使用Stata 12对29个数据库进行处理。从三种效率测度的分析结果可知,横截面随机前沿分析的效率值对所有银行都显示出稳定和高效的条件。然而,非参数方法显示每家银行的效率水平不同,在DEA CRS模型下,并非所有银行都表现出有效绩效,平均每年只有26.90%的银行表现出有效绩效,而根据VRS模型,99.31%的银行表现出有效绩效。
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引用次数: 1
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Journal the Winners
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