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JiXiao Glaze Online Store Operation and Promotion Strategy to Discuss 吉小釉网店运营与推广策略探讨
Pub Date : 2024-04-03 DOI: 10.22158/ibes.v6n2p156
Guohua Song, Hao Yan, Naiwen Bo, Qiaoying Ming
The rapid development of Internet technology, so that many merchants have to take advantage of the e-commerce platform audience to carry out the online business, although achieved a certain sales effect, but not ideal, the main reason is that the operation and promotion strategy of the online store is not in-depth study. Online store only find in line with their own operation and promotion strategy, in order to form their own radiation effect, and ultimately realize the operational goals. This study discusses the operation and promotion strategy of Liuli online store in depth, hoping that the operators can change their thinking and flexibly apply various operation and promotion strategies of online store according to the specific situation, so as to promote the good operation and development of online store. It is hoped that this study can provide reference for online store operators.
互联网技术的飞速发展,让很多商家纷纷借助电商平台受众开展网上业务,虽然取得了一定的销售效果,但并不理想,主要原因就是对网店的运营推广策略没有深入研究。网店只有找到符合自身的运营推广策略,才能形成自身的辐射效应,最终实现运营目标。本研究对琉璃网店的运营推广策略进行深入探讨,希望经营者能够转变思路,根据具体情况灵活运用网店的各种运营推广策略,促进网店的良好运营和发展。希望本研究能为网店经营者提供参考。
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引用次数: 0
Research on the Integration of Blockchain and Innovation Chain: Organizational Patterns and Governance Mechanisms 区块链与创新链融合研究:组织模式与治理机制
Pub Date : 2024-04-01 DOI: 10.22158/ibes.v6n2p114
Zhong Han
This study explores the integration of blockchain technology with innovation chain theory and its impact on organizational patterns and governance mechanisms. Firstly, the concepts of blockchain technology and innovation chain are introduced, along with an explanation of the motivation and significance of their integration. Subsequently, the characteristics of blockchain technology and the importance of innovation chain as a mechanism for driving innovation are analyzed. The possibility of combining these two aspects is discussed, followed by an analysis of the impact of integration on organizational patterns and governance mechanisms. The advantages that integration may bring, such as enhancing innovation efficiency and improving transparency, are discussed, along with an analysis of potential challenges, such as technological limitations and privacy concerns. Finally, the significance and impact of the integration of blockchain and innovation chain are summarized, and future research directions or suggestions are proposed.
本研究探讨了区块链技术与创新链理论的融合及其对组织模式和治理机制的影响。首先,介绍了区块链技术和创新链的概念,并阐述了两者融合的动因和意义。随后,分析了区块链技术的特点和创新链作为创新驱动机制的重要性。讨论了将这两方面结合起来的可能性,随后分析了整合对组织模式和治理机制的影响。讨论了整合可能带来的优势,如提高创新效率和透明度,同时分析了潜在的挑战,如技术限制和隐私问题。最后,总结了区块链与创新链融合的意义和影响,并提出了未来的研究方向或建议。
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引用次数: 0
The Impact of Corporate ESG Performance on Environmental Investment 企业环境、社会和公司治理绩效对环境投资的影响
Pub Date : 2024-01-26 DOI: 10.22158/ibes.v6n1p99
Yuxi Qi, Ruimin Wang, Ruiqi Wang
As a standard for measuring corporate sustainability and long-term value growth investment, corporate ESG performance is of great significance for evaluating corporate sustainability, guiding investment decisions and promoting corporate improvement. Based on the sample of A-share listed companies in Shanghai and Shenzhen that have obtained SynTao Green Finance’s ESG rating from 2011 to 2021, this paper empirically examines the role of corporate ESG performance on green investment based on the theory of “stakeholders” and the theory of “sustainable development”. The results show that: (1) good ESG performance can significantly improve the level of environmental investment, and this conclusion is still valid under a series of robustness tests; (2) The mechanism test shows that good ESG performance can expand the scale of enterprises and indirectly promote corporate green investment; (3) The intermediary mechanism test shows that there is a partial mediating effect of managerial risk appetite (Mrip) on ESG performance in environmental investment. In the new stage of accelerating the green transformation of China’s industry, Chinese enterprises urgently need to improve the green financial system, accelerate the process of green transformation, and help achieve the goals of “carbon peak” and “carbon neutrality”.
企业ESG绩效作为衡量企业可持续发展能力和长期价值增长投资的标准,对于评价企业可持续发展能力、指导投资决策、促进企业改进具有重要意义。本文以2011-2021年获得新道绿色金融ESG评级的沪深A股上市公司为样本,基于 "利益相关者 "理论和 "可持续发展 "理论,实证检验了企业ESG绩效对绿色投资的作用。结果表明(1)良好的环境、社会和治理绩效能显著提高环保投资水平,且这一结论在一系列稳健性检验下仍然有效;(2)机制检验表明,良好的环境、社会和治理绩效能扩大企业规模,间接促进企业绿色投资;(3)中介机制检验表明,管理者风险偏好(Mrip)对环保投资中的环境、社会和治理绩效存在部分中介效应。在中国产业加快绿色转型的新阶段,中国企业迫切需要完善绿色金融体系,加快绿色转型进程,助力实现 "碳峰值 "和 "碳中和 "目标。
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引用次数: 0
Financial Technology and Digital Transformation of Enterprises—A Perspective of Financing Constraints and Credit Rationing 金融科技与企业数字化转型--融资约束与信贷配给的视角
Pub Date : 2024-01-23 DOI: 10.22158/ibes.v6n1p79
Qinchun Mu
With the rapid development of the Digital economy, the Digital transformation of enterprises has become a new trend, and the effective promotion of the Digitalization of the enterprise is the key to the high-quality development of China’s economy. Through web crawler crawling data of Shanghai and Shenzhen A-share listed companies from 2011 to 2019 to investigate the role of regional FinTech in Digital transformation of enterprises, using text mining methods. The empirical results show that FinTech has a significant positive effect on Digital transformation of enterprises. After robustness tests such as reducing endogenous problems and replacing samples, the conclusions are still robust; Fintech reduces the information asymmetry between financial institutions and enterprises, alleviates the financing constraints of enterprises, and improves the efficiency of credit allocation by accelerating credit approval, thus promoting the Digital transformation of enterprises; In small and medium-sized private enterprises, FinTech has a more obvious effect on promoting enterprises’ Digital transformation; In the more economically backward Middle West, FinTech can also play its role.
随着数字经济的快速发展,企业数字化转型成为新趋势,有效推进企业数字化是中国经济高质量发展的关键。通过网络爬虫抓取2011年至2019年沪深A股上市公司数据,运用文本挖掘方法研究区域金融科技在企业数字化转型中的作用。实证结果表明,金融科技对企业数字化转型具有显著的正向作用。经过减少内生性问题、替换样本等稳健性检验后,结论依然稳健;金融科技降低了金融机构与企业之间的信息不对称,缓解了企业的融资约束,并通过加快信贷审批提高了信贷配置效率,从而促进了企业数字化转型;在中小民营企业中,金融科技对企业数字化转型的促进作用更为明显;在经济较为落后的中西部地区,金融科技也能发挥其作用。
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引用次数: 0
Directions for Inproving the Invertment Environment and Increasing the Efficiency of Investment Projects in the Regions on the Example of the Republic of Uzbekistan 以乌兹别克斯坦共和国为例改善投资环境和提高各地区投资项目效率的方向
Pub Date : 2024-01-09 DOI: 10.22158/ibes.v6n1p57
Mukhamаdzhanov Shakhriyor
This article reflects the results of the research conducted within the framework of determining directions for increasing the attractiveness of the investment environment of the regions. In the first part of the study, the scientific-theoretical foundations of increasing the attractiveness of the investment environment, including the content of categories closely related to each other such as “investment environment”, “investment climate” and “attractiveness of the investment environment” by scientists of the national investment policy school, as well as the scientific- theoretical views are explored. In the second part of the article, directions for increasing the efficiency of investment projects in the regions, including the analysis of investment projects in the Youth Industrial and Entrepreneurship Zones in Uzbekistan, and the possibilities of using financial incentives to increase the attractiveness of the investment environment of the regions, including the methods of granting tax and customs incentives and recommendations for increasing their efficiency, are developed.
本文反映了在确定提高各地区投资环境吸引力的方向框架内开展的研究成果。在研究的第一部分,探讨了提高投资环境吸引力的科学理论基础,包括国家投资政策学派科学家对 "投资环境"、"投资气候 "和 "投资环境吸引力 "等密切相关的范畴的内容以及科学理论观点。文章第二部分阐述了提高各地区投资项目效率的方向,包括对乌兹别克斯坦青年工业和创业区投资项目的分析,以及利用财政激励措施提高各地区投资环境吸引力的可能性,包括给予税收和关税激励措施的方法以及提高其效率的建议。
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引用次数: 0
The Exploration of the Application and Management of Project Cost in Smart Buildings Using BIM Technology 利用 BIM 技术对智能建筑中工程造价的应用与管理探讨
Pub Date : 2023-12-20 DOI: 10.22158/ibes.v6n1p35
Tingting Nie, Bo Liang
In recent years, the slow development of engineering construction management in China has been attributed to outdated management models and low level of informatization. To address the deficiencies in project cost management, relevant departments have proposed the application of BIM technology. BIM technology encompasses a wide range of areas, including planning, construction processes, and cost management. It enables the simulation of these processes to create dynamic real-time building models. Additionally, BIM technology facilitates the rapid transmission of various information during the construction process, thereby improving the overall efficiency of the construction project. Information technology has become ubiquitous in people’s daily lives, and this foundation has led to the emergence of smart buildings. The operation and development of smart building projects require effective project cost management. Accurate cost estimation can help construction enterprises effectively control project costs and increase economic benefits. However, many companies still rely on traditional methods such as manual measurement based on drawings, bill of quantities, or engineering rates, which often lead to calculation errors. The application of BIM technology in project cost management can help alleviate this problem.
近年来,我国工程建设管理发展缓慢,究其原因在于管理模式落后、信息化程度低。针对工程造价管理中存在的不足,相关部门提出了应用 BIM 技术。BIM 技术涵盖了规划、施工流程、成本管理等多个领域。它可以对这些过程进行模拟,从而创建动态的实时建筑模型。此外,BIM 技术还有助于在施工过程中快速传输各种信息,从而提高施工项目的整体效率。信息技术在人们的日常生活中已经无处不在,这一基础催生了智能建筑的出现。智能建筑项目的运营和发展需要有效的项目成本管理。准确的成本估算可以帮助建筑企业有效控制项目成本,提高经济效益。然而,许多企业仍依赖于传统的方法,如根据图纸、工程量清单或工程定额进行人工测量,这往往会导致计算错误。BIM 技术在项目成本管理中的应用有助于缓解这一问题。
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引用次数: 0
Introduction of Metaverse to Our Lives and Unlimited Services in the World of Metaverse 将 Metaverse 引入我们的生活和 Metaverse 世界中的无限服务
Pub Date : 2023-12-13 DOI: 10.22158/ibes.v6n1p1
Yakup Durmaz, Dilruba Gokalp
Metaverse is a universe that combines our physical reality with the digital virtual world and goes beyond reality with multiple users with a permanent and lasting effect. The virtual world is based on digital people and objects and technologies that enable multi-sensory communication with people, such as virtual reality (VR) and augmented reality (AR). It provides highly professional communication in dynamic interactions between digital structures and real time. First, we encountered virtual worlds where avatars could teleport between them. Metaverse’s resurgence has come with social, immersive VR platforms compatible with multiplayer online video games, open game worlds, and AR co-working spaces. Metaverse is a concept that offers opportunities to create virtual communities in the commercial or beyond entertainment world; It is seen that it is a new generation platform that includes the three-dimensional sandbox where metaverse enthusiasts can interact through their avatars and is expressed as the “digital big bang” in cyberspace.
元宇宙(Metaverse)是一个将我们的物理现实与数字虚拟世界相结合的宇宙,它超越了现实,拥有多个用户,具有永久和持久的影响。虚拟世界以数字人和物以及能够与人进行多感官交流的技术为基础,如虚拟现实(VR)和增强现实(AR)。它在数字结构和实时之间的动态互动中提供高度专业的交流。首先,我们遇到了虚拟世界,化身可以在虚拟世界之间传送。随着与多人在线视频游戏、开放式游戏世界和 AR 协同工作空间兼容的社交、沉浸式 VR 平台的出现,Metaverse 再次兴起。元宇宙是一个概念,它提供了在商业或娱乐世界之外创建虚拟社区的机会;它是一个新一代平台,包括三维沙盒,元宇宙爱好者可以通过他们的化身进行互动,被称为网络空间的 "数字大爆炸"。
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引用次数: 0
Does the Agricultural Subsidy Policy Affect Chinese Grain Production?—Evidence from DID Model 农业补贴政策是否影响中国粮食生产?
Pub Date : 2023-12-13 DOI: 10.22158/ibes.v6n1p11
Jingyi Liu, Xuan Li
Agricultural development in China has commanded much attention in the new era. This paper uses the DID model to analysis the relationship between agricultural subsidy policy and grain planting structure in China from two perspectives of macro and micro. The novelty of this paper is that we have developed a theoretical model to estimate effect of agricultural subsidy policy on the grain planting structure and explore its path of action. The empirical results of this paper show that the agricultural subsidy policy mainly changes the input of grain production of farmers from the aspects of technology and cost, which greatly motivates the farmers to increase the land input in grain production, and its grain planting area and its proportion will both increase.
新时期中国农业发展备受关注。本文运用 DID 模型,从宏观和微观两个角度分析了中国农业补贴政策与粮食种植结构之间的关系。本文的创新之处在于建立了一个理论模型来估计农业补贴政策对粮食种植结构的影响,并探索其作用路径。本文的实证结果表明,农业补贴政策主要从技术和成本两方面改变了农民的粮食生产投入,极大地调动了农民增加粮食生产土地投入的积极性,其粮食种植面积和比重均会增加。
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引用次数: 0
Discussion on the Basic Problems of the Development of Macroeconomic Statistical Analysis 关于宏观经济统计分析发展基本问题的讨论
Pub Date : 2023-12-08 DOI: 10.22158/ibes.v5n4p137
Caixia Du
This paper mainly discusses the basic problems of the development of macroeconomic statistical analysis. First of all, this paper expounds the importance of macroeconomic statistical analysis in economic development. Secondly, it analyzes the basic problems of macroeconomic statistical analysis, including.Data quality problem, statistical method and technology problem, talent team construction problem, etc. Thirdly, countermeasures are put forward to solve these problems, in order to provide certain reference value for macroeconomic statistical analysis.
本文主要探讨宏观经济统计分析发展的基本问题。本文首先阐述了宏观经济统计分析在经济发展中的重要性。其次,分析了宏观经济统计分析的基本问题,包括;数据质量问题、统计方法与技术问题、人才队伍建设问题等。再次,提出了解决这些问题的对策,以期为宏观经济统计分析提供一定的参考价值。
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引用次数: 0
Analysis of Beijing Consumers’ Brand Value and Experience on Smartphones 北京消费者在智能手机上的品牌价值与体验分析
Pub Date : 2023-12-02 DOI: 10.22158/ibes.v5n4p131
Shiduan Li
With the rapid development of modern technology, smartphones have become an indispensable part of modern people’s lives. In the fierce market competition, the brand value and user experience of smartphones are important factors affecting consumers’ choices. In this regard, this paper takes Beijing consumers as the research object, discusses the perception of smartphone brand value and experience evaluation of Beijing consumers, and puts forward suggestions to improve consumers’ smartphone brand experience.
随着现代科技的飞速发展,智能手机已经成为现代人生活中不可或缺的一部分。在激烈的市场竞争中,智能手机的品牌价值和用户体验是影响消费者选择的重要因素。对此,本文以北京消费者为研究对象,探讨北京消费者对智能手机品牌价值的感知和体验评价,并提出提升消费者智能手机品牌体验的建议。
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引用次数: 0
期刊
International Business & Economics Studies
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