The sudden global outbreak of the new crown pneumonia epidemic at the end of 2019 has caused a huge impact on the world’s economic and social development. It has also brought new challenges to the governance of relative poverty in China. This paper compares the connotation and characteristics of relative poverty, and argues that relative poverty mainly encompasses three levels: income, viability and rights. Starting from the perspective of maintaining spatial social distance, the main strategy to prevent and control the new crown epidemic, the paper explores the inner influence mechanism of relative poverty governance in the prevention and control of the epidemic, and concludes that maintaining spatial social distance has a series of impacts from poverty alleviation, including poor agricultural production and marketing, relatively poor educational facilities, difficult operation of rural scenic spots, hindered non-agricultural employment and work, relocation facing unemployment, and obvious social psychological anxiety. Accordingly, the following measures are proposed to address relative poverty management with digital economy tools as the main orientation: innovate digital production and marketing matching mechanisms, improve online education infrastructure, launch digital cloud tourism dual-line experience, strengthen digital economy employment traction, and cultivate digital social information literacy, etc.
{"title":"COVID-19, Spatial Social Distance and Relative Poverty Governance","authors":"","doi":"10.22158/ibes.v5n2p104","DOIUrl":"https://doi.org/10.22158/ibes.v5n2p104","url":null,"abstract":"The sudden global outbreak of the new crown pneumonia epidemic at the end of 2019 has caused a huge impact on the world’s economic and social development. It has also brought new challenges to the governance of relative poverty in China. This paper compares the connotation and characteristics of relative poverty, and argues that relative poverty mainly encompasses three levels: income, viability and rights. Starting from the perspective of maintaining spatial social distance, the main strategy to prevent and control the new crown epidemic, the paper explores the inner influence mechanism of relative poverty governance in the prevention and control of the epidemic, and concludes that maintaining spatial social distance has a series of impacts from poverty alleviation, including poor agricultural production and marketing, relatively poor educational facilities, difficult operation of rural scenic spots, hindered non-agricultural employment and work, relocation facing unemployment, and obvious social psychological anxiety. Accordingly, the following measures are proposed to address relative poverty management with digital economy tools as the main orientation: innovate digital production and marketing matching mechanisms, improve online education infrastructure, launch digital cloud tourism dual-line experience, strengthen digital economy employment traction, and cultivate digital social information literacy, etc.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129529867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper analyzes tourists’ perceived preferences for cultural and creative product elements using human-computer interaction technology and constructs the innovation and transformation path of cultural and creative products from four dimensions: concept, elements, content, and structure. The Great Wall tourism cultural and creative products are used as an example. The findings demonstrate that: (1) From a behavioral data viewpoint, cultural and creative items’ overall inventiveness, formal design, manufacturing method, area, cultural collection value, and function have varying degrees of influence on visitors’ perceived preferences; (2) The richness and attraction of character expression, action, and form components from the hotspot map and matrix map can boost the visual engagement impact of visitors. Scenic area architecture may enhance visitors’ immersion experiences of local culture since it serves as the design prototype for cultural and creative businesses. (3) The number of fixation points, total fixation time, and saccade frequency of cultural and creative products with various design elements differ significantly when viewed from the perspective of the eye movement index, and these differences are further presented as individualized tourist behavior characteristics. (4) From a design standpoint, it is essential that the circumstances of the product satisfy the needs of visitors in order to produce high-quality cultural and creative products. Innovative ideas should be used to steer the innovation and transformation of cultural and creative products, enhancing the universal design of products with element innovation, enhancing the cultural legacies of products with content innovation, and lengthening the market cycle of products with structural innovation. The use of modern technology broadens the research methodologies for the tourism field and creates new research environments for tourism experimentation.
{"title":"Element Recognition and Innovation Transformation of Cultural and Creative Products: Based on Eye Movement Experiment","authors":"Weisi Guo, Yangyang Wang, Tianjun Xu","doi":"10.22158/ibes.v5n2p34","DOIUrl":"https://doi.org/10.22158/ibes.v5n2p34","url":null,"abstract":"This paper analyzes tourists’ perceived preferences for cultural and creative product elements using human-computer interaction technology and constructs the innovation and transformation path of cultural and creative products from four dimensions: concept, elements, content, and structure. The Great Wall tourism cultural and creative products are used as an example. The findings demonstrate that: (1) From a behavioral data viewpoint, cultural and creative items’ overall inventiveness, formal design, manufacturing method, area, cultural collection value, and function have varying degrees of influence on visitors’ perceived preferences; (2) The richness and attraction of character expression, action, and form components from the hotspot map and matrix map can boost the visual engagement impact of visitors. Scenic area architecture may enhance visitors’ immersion experiences of local culture since it serves as the design prototype for cultural and creative businesses. (3) The number of fixation points, total fixation time, and saccade frequency of cultural and creative products with various design elements differ significantly when viewed from the perspective of the eye movement index, and these differences are further presented as individualized tourist behavior characteristics. (4) From a design standpoint, it is essential that the circumstances of the product satisfy the needs of visitors in order to produce high-quality cultural and creative products. Innovative ideas should be used to steer the innovation and transformation of cultural and creative products, enhancing the universal design of products with element innovation, enhancing the cultural legacies of products with content innovation, and lengthening the market cycle of products with structural innovation. The use of modern technology broadens the research methodologies for the tourism field and creates new research environments for tourism experimentation.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131853339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main purpose of this research is to investigate the effects of artificial intelligence, which has increased its popularity in recent years, on the purchasing behaviors of consumers, which have existed since the first ages, in order to meet their needs. In the study, primarily consumer behaviors are explained. Afterward, a literature search was conducted on the emergence and development of artificial intelligence. Finally, the effects of these two concepts on each other were analyzed.
{"title":"A Theoretical Approach to Artificial Intelligence in Consumer Behavior","authors":"Yakup Durmaz, Yusuf Yusuf Kilic","doi":"10.22158/ibes.v5n2p52","DOIUrl":"https://doi.org/10.22158/ibes.v5n2p52","url":null,"abstract":"The main purpose of this research is to investigate the effects of artificial intelligence, which has increased its popularity in recent years, on the purchasing behaviors of consumers, which have existed since the first ages, in order to meet their needs. In the study, primarily consumer behaviors are explained. Afterward, a literature search was conducted on the emergence and development of artificial intelligence. Finally, the effects of these two concepts on each other were analyzed.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133978020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study proposes a sustainable innovation model for science and technology-based small and medium enterprises (SMEs) using grounded theory in the Chinese context. Five SMEs, referred to as ‘science and technology small giants’, were chosen as sampling cases to gather information for the grounding procedure to provide insights into successful science and technology-based SMEs. The model illustrates possible development paths for science and technology-based SMEs seeking to progress towards sustainable innovation and is potentially generalisable to SMEs in other industries, offering empirical insights to corresponding enterprises that seek innovative enhancement especially in developing countries. The results suggest that the innovation team, innovation principles, and an innovation base are indispensable elements to consider. Building teams with innovative human resources under the guidance of a clear system of principles can largely maximise the efficiency of creative talent and thus advance continuous innovation outcomes. An innovation base is also indispensable to reduce primary defects in initial investment, networking, supply chains, and market reputation.
{"title":"Sustainable Innovation Model for Science and Technology-Based SMEs: Evidence from China","authors":"Liuyi Zhang, Pujun Chen, Xiaohua Lv","doi":"10.22158/ibes.v5n2p1","DOIUrl":"https://doi.org/10.22158/ibes.v5n2p1","url":null,"abstract":"This study proposes a sustainable innovation model for science and technology-based small and medium enterprises (SMEs) using grounded theory in the Chinese context. Five SMEs, referred to as ‘science and technology small giants’, were chosen as sampling cases to gather information for the grounding procedure to provide insights into successful science and technology-based SMEs. The model illustrates possible development paths for science and technology-based SMEs seeking to progress towards sustainable innovation and is potentially generalisable to SMEs in other industries, offering empirical insights to corresponding enterprises that seek innovative enhancement especially in developing countries. The results suggest that the innovation team, innovation principles, and an innovation base are indispensable elements to consider. Building teams with innovative human resources under the guidance of a clear system of principles can largely maximise the efficiency of creative talent and thus advance continuous innovation outcomes. An innovation base is also indispensable to reduce primary defects in initial investment, networking, supply chains, and market reputation.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116431010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper provides evidence on the impact of Metaverse investment on the market performance of public enterprises in China. Our empirical analysis is based on event study and the data of 58 public firms which made Metaverse investment announcements between 2021 and 2022. The results show that Metaverse investment announcements have a significant positive impact on the market value of firms in the short term, but show a downward trend over time. Meanwhile, firms with larger size, stronger innovativeness and higher operation efficiency can obtain higher stoke price, resulting in more returns. Nevertheless, firms in different industries all get positive market feedback. Industry differences have no significant effect on the market performance of enterprise Metaverse investment.
{"title":"Impact of Metaverse Investment on the Market Performance of Public Enterprise in China","authors":"Shaotian Liu, Chen Yang","doi":"10.22158/ibes.v5n1p88","DOIUrl":"https://doi.org/10.22158/ibes.v5n1p88","url":null,"abstract":"This paper provides evidence on the impact of Metaverse investment on the market performance of public enterprises in China. Our empirical analysis is based on event study and the data of 58 public firms which made Metaverse investment announcements between 2021 and 2022. The results show that Metaverse investment announcements have a significant positive impact on the market value of firms in the short term, but show a downward trend over time. Meanwhile, firms with larger size, stronger innovativeness and higher operation efficiency can obtain higher stoke price, resulting in more returns. Nevertheless, firms in different industries all get positive market feedback. Industry differences have no significant effect on the market performance of enterprise Metaverse investment.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131002104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper explores the impact and mechanism of the digital economy on middle-income groups. In theory, the digital economy can empower middle-income groups by increasing entrepreneurial activity. Empirically, based on the data of CFPS database from 2010 to 2018, this paper measures the proportion of middle-income groups and the development level of digital economy in 25 provinces in China, uses the number of new registrations of private enterprises to describe the entrepreneurial activity, and established a two-way fixed effect model, intermediary mechanism model and heterogeneity analysis model to empirical analysis on this basis. It is found that the digital economy has a significant positive effect on middle-income groups and stimulating entrepreneurial activity is an important transmission mechanism for the digital economy to empower middle-income groups. When other factors remain unchanged, every 1 percentage point increase in the China’s digital economy development index, the proportion of middle-income groups will increase by 0.14%, and the entrepreneurial activity will increase by 0.097%. Further studies have found that significant heterogeneity exists in the effect of middle-income groups empowering middle-income groups. The higher level of digital economy development, the lower impact on middle-income groups, which has the characteristics of diminishing marginal effects.
{"title":"The Impact of Digital Economy on Middle-Income Groups: An Empirical Study in China","authors":"Zhiqing Lv","doi":"10.22158/ibes.v5n1p70","DOIUrl":"https://doi.org/10.22158/ibes.v5n1p70","url":null,"abstract":"This paper explores the impact and mechanism of the digital economy on middle-income groups. In theory, the digital economy can empower middle-income groups by increasing entrepreneurial activity. Empirically, based on the data of CFPS database from 2010 to 2018, this paper measures the proportion of middle-income groups and the development level of digital economy in 25 provinces in China, uses the number of new registrations of private enterprises to describe the entrepreneurial activity, and established a two-way fixed effect model, intermediary mechanism model and heterogeneity analysis model to empirical analysis on this basis. It is found that the digital economy has a significant positive effect on middle-income groups and stimulating entrepreneurial activity is an important transmission mechanism for the digital economy to empower middle-income groups. When other factors remain unchanged, every 1 percentage point increase in the China’s digital economy development index, the proportion of middle-income groups will increase by 0.14%, and the entrepreneurial activity will increase by 0.097%. Further studies have found that significant heterogeneity exists in the effect of middle-income groups empowering middle-income groups. The higher level of digital economy development, the lower impact on middle-income groups, which has the characteristics of diminishing marginal effects.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127060533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ambient for accounting education has metamorphosed and resolute young challenges have dawned on the matter due to liberalization. Sociological, technological and economic changes badly impact accounting practice and cogitations. Therefore, accounting education needs licit contemplation in this novel scenario. Accountancy research at doctorate in India is quite exiguous. There is also insufficient synergism among accounting education, research and practice. These diversities postulate the essentials of integration between accounting education, research and practice in consilience of the greatlier sustainable development. Accounting education behooves paradigm swing in exordium apropos accounting teaching, research and practice. This paper contemplates the calamity issues of accounting education, research and practice in India musing the changing economic context of business and industry and backing that the subject is appropriated in fidelity by the bloom yawping for technical subjects.
{"title":"Integration of Accounting Education, Research and Practice, A Burning Issue in India","authors":"P. K. Das","doi":"10.22158/ibes.v5n1p60","DOIUrl":"https://doi.org/10.22158/ibes.v5n1p60","url":null,"abstract":"Ambient for accounting education has metamorphosed and resolute young challenges have dawned on the matter due to liberalization. Sociological, technological and economic changes badly impact accounting practice and cogitations. Therefore, accounting education needs licit contemplation in this novel scenario. Accountancy research at doctorate in India is quite exiguous. There is also insufficient synergism among accounting education, research and practice. These diversities postulate the essentials of integration between accounting education, research and practice in consilience of the greatlier sustainable development. Accounting education behooves paradigm swing in exordium apropos accounting teaching, research and practice. This paper contemplates the calamity issues of accounting education, research and practice in India musing the changing economic context of business and industry and backing that the subject is appropriated in fidelity by the bloom yawping for technical subjects.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121895114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the development of technology and the change of life style, organisations are seeking more effectiveness and efficient way to practice the public relations. How public relation works in the organisations has been studies extensively. This essay will focus on how public relation exist and operate in the organisation from three different aspects which are traditional media, social media and stakeholder engagement which link one-way or two-way Grunig and Hunt’s models. The one-way or two-way Grunig and Hunt’s models will be explained in the essay as well. Moreover, the essay will take M&M’s chocolate, Brisbane City Council and Manila Water Company as three examples to testify how the three approaches working in the public relations in society. Finally, it is recommended that the organisations are better to choose the suitable method basing on the organisations’ strategy and which ethical framework they applied.
{"title":"How Public Relation Exist and Operate in the Organisation?","authors":"Jian Wu","doi":"10.22158/ibes.v5n1p52","DOIUrl":"https://doi.org/10.22158/ibes.v5n1p52","url":null,"abstract":"With the development of technology and the change of life style, organisations are seeking more effectiveness and efficient way to practice the public relations. How public relation works in the organisations has been studies extensively. This essay will focus on how public relation exist and operate in the organisation from three different aspects which are traditional media, social media and stakeholder engagement which link one-way or two-way Grunig and Hunt’s models. The one-way or two-way Grunig and Hunt’s models will be explained in the essay as well. Moreover, the essay will take M&M’s chocolate, Brisbane City Council and Manila Water Company as three examples to testify how the three approaches working in the public relations in society. Finally, it is recommended that the organisations are better to choose the suitable method basing on the organisations’ strategy and which ethical framework they applied.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"206 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128405909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In order to optimize the performance appraisal system of the sales department of media advertising company, this paper takes company H as the research object, designs the KPI appraisal method for advertising sales personnel based on the current operation situation of the company, introduces the entropy value method to calculate the weight of each KPI index to ensure the objectivity and accuracy of the index, and provides reference for the scientific setting of the performance index of the sales department of media advertising company.
{"title":"KPI Design Method for Performance Appraisal of Media Advertising Company Based on Entropy Value Method","authors":"Jiachen Gu","doi":"10.22158/ibes.v5n1p37","DOIUrl":"https://doi.org/10.22158/ibes.v5n1p37","url":null,"abstract":"In order to optimize the performance appraisal system of the sales department of media advertising company, this paper takes company H as the research object, designs the KPI appraisal method for advertising sales personnel based on the current operation situation of the company, introduces the entropy value method to calculate the weight of each KPI index to ensure the objectivity and accuracy of the index, and provides reference for the scientific setting of the performance index of the sales department of media advertising company.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124252368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the rise of sharing economy in recent years in China, the study of value co-creation in the context of sharing economy has begun to develop. Although the number of literature is relatively limited, it is the hot spot and trend of research and development in China. Nowadays, the research in this field has gradually expanded from the related theoretical concept of value co-creation to practical marketing scenarios such as consumer service experience, service innovation, and sharing economy. At the same time, the application research gradually tends to customer experience, customer value, and other customer perspective research. Start from “value co-creation and service leading logic” to “Customer participation, satisfaction, and loyalty” and then to the direction of “service innovation and service quality” evolution. Nowadays, the research trend of value co-creation is based on the basic theory of value co-creation and service-oriented logic.
{"title":"A Systematic Review of the Influencing Factors of Sharing Economy Platform","authors":"Chen Yushan","doi":"10.22158/ibes.v5n1p24","DOIUrl":"https://doi.org/10.22158/ibes.v5n1p24","url":null,"abstract":"With the rise of sharing economy in recent years in China, the study of value co-creation in the context of sharing economy has begun to develop. Although the number of literature is relatively limited, it is the hot spot and trend of research and development in China. Nowadays, the research in this field has gradually expanded from the related theoretical concept of value co-creation to practical marketing scenarios such as consumer service experience, service innovation, and sharing economy. At the same time, the application research gradually tends to customer experience, customer value, and other customer perspective research. Start from “value co-creation and service leading logic” to “Customer participation, satisfaction, and loyalty” and then to the direction of “service innovation and service quality” evolution. Nowadays, the research trend of value co-creation is based on the basic theory of value co-creation and service-oriented logic.","PeriodicalId":343833,"journal":{"name":"International Business & Economics Studies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126182923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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