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Circular economy readiness index for supply chains: Evaluating industrial clusters in the Aburrá Valley 供应链的循环经济准备指数：对aburr<e:1>山谷产业集群的评价

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-10-13 DOI: 10.1016/j.clrc.2025.100345

Jose Alejandro Cano , Abraham Allec Londoño-Pineda , Emiro Antonio Campo , Carlos Mario Bernal , Alina Patricia Londoño , Olga Maria Ospina

As global resource scarcity and environmental challenges intensify, the transition to a circular economy (CE) has become increasingly urgent. Companies and their supply chains play a crucial role in this transition, being primary drivers of resource use and waste generation. Measuring CE implementation in companies and supply chains is therefore essential for promoting sustainable economic development and resource efficiency. This study presents a novel approach to assess the CE readiness of companies and supply chains through a Circular Economy Readiness Index (CERI) based on CE enablers and resource flows. The CERI considers several categories of enablers, reflecting a company's strategic vision towards circularity, and three categories of flows, which indicate a company's circularity performance. The index was applied to 265 companies in the construction sector and 263 companies in the textile/clothing/fashion sector in Colombia's Aburrá Valley region, allowing measurement at the company, supply chain actor, and industrial cluster levels. Results reveal a critical level of CE readiness in both clusters, indicating significant improvement opportunities. Better performance was observed for flows than for enablers, suggesting good resource management practices but a lack of strategic understanding and commitment to CE principles. The study identifies needs for implementing CE strategies across supply chain actors, emphasizing improvements in enablers such as awareness, training, investment in CE initiatives, and stakeholder collaboration. It underscores the necessity for a comprehensive approach to accelerate the transition towards circular supply chains, highlighting the importance of both strategic enablers and operational resource flows in implementing circular business models and practices.

随着全球资源短缺和环境挑战的加剧，向循环经济（CE）的过渡变得越来越紧迫。公司及其供应链在这一转变中发挥着至关重要的作用，是资源利用和废物产生的主要驱动力。因此，衡量企业和供应链的CE实施情况对于促进可持续经济发展和资源效率至关重要。本研究提出了一种新的方法，通过基于CE推动者和资源流的循环经济准备指数（CERI）来评估公司和供应链的CE准备情况。CERI考虑了几个类别的推动者，反映了公司对循环的战略愿景，以及三个类别的流量，表明公司的循环绩效。该指数适用于哥伦比亚aburr山谷地区265家建筑行业公司和263家纺织/服装/时尚行业公司，允许在公司、供应链参与者和产业集群层面进行测量。结果显示，两个集群的CE准备程度都达到了临界水平，表明有显著的改进机会。流比推动者的表现更好，这表明良好的资源管理实践，但缺乏对CE原则的战略理解和承诺。该研究确定了跨供应链参与者实施CE战略的需求，强调了诸如意识、培训、对CE计划的投资和利益相关者合作等推动因素的改进。它强调了采取综合方法加速向循环供应链过渡的必要性，强调了战略推动因素和运营资源流在实施循环商业模式和实践中的重要性。

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引用次数: 0

Technology adoption in smart agricultural waste management among farmers: The role of simplicity and gamification 农民在智能农业废物管理中的技术采用：简单性和游戏化的作用

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-10-13 DOI: 10.1016/j.clrc.2025.100344

Teerapong Pienwisetkaew , Sasichakorn Wongsaichia , Chavis Ketkaew

Innovative smart technologies are essential for managing agricultural waste effectively, but farmers' adoption of such approaches is still difficult. Here, we provide a fresh viewpoint by differentiating how farmers react to simplicity-oriented versus gamification-oriented designs in smart agricultural waste management systems. Extending TAM by adding user satisfaction (US) as an additional element, we use the Technology Acceptance Model (TAM) to investigate how farmers' intention to use (IU) is influenced by perceived ease of use (PEOU), perceived usefulness (PU), user satisfaction (US), and attitude towards use (AT). The findings show that, especially for task-intensive agricultural activities, simplicity-driven platform designs raise PU and IU by reducing cognitive load. On the other hand, while gamification components significantly increase US and farmer involvement, their impact on perceived usability and general adoption is more constrained. User experience is therefore fundamental in influencing technology acceptance since we also found that US directly drives AT, which then raises IU. A multi-group study shows that various farmer profiles respond differently to simplicity and gamification, so stressing the need of implementation plans that fit user characteristics. This work provides legislators and platform developers with sensible ideas in general; it favors hybrid design concepts that maximize technology adoption by striking a balance between usability and participation. By means of particular adoption patterns, our work contributes to the continuous debate on digital transformation in sustainable agriculture.

创新的智能技术对于有效管理农业废弃物至关重要，但农民采用这种方法仍然很困难。在这里，我们通过区分农民对智能农业废物管理系统中以简单为导向和以游戏化为导向的设计的反应，提供了一个新的观点。通过增加用户满意度（US）作为附加元素来扩展TAM，我们使用技术接受模型（TAM）来调查农民的使用意图（IU）如何受到感知易用性（PEOU）、感知有用性（PU）、用户满意度（US）和使用态度（AT）的影响。研究结果表明，对于任务密集型农业活动，简化驱动的平台设计通过减少认知负荷来提高PU和IU。另一方面，虽然游戏化组件显著提高了美国和农民的参与度，但它们对感知可用性和普遍采用的影响却受到限制。因此，用户体验是影响技术接受度的根本因素，因为我们还发现，用户体验直接推动了用户体验，而用户体验又提高了用户体验。一项多群体研究表明，不同的农民对简单性和游戏化的反应不同，因此强调了适合用户特征的实施计划的必要性。这项工作为立法者和平台开发人员提供了明智的想法；它支持通过在可用性和参与性之间取得平衡来最大化技术采用的混合设计概念。通过特定的采用模式，我们的工作有助于可持续农业数字化转型的持续辩论。

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引用次数: 0

Exploring Youth's intentions to purchase electric and hybrid vehicles in Qatar: The role of moral norms and environmental concern 探索卡塔尔年轻人购买电动和混合动力汽车的意图：道德规范和环境问题的作用

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-10-13 DOI: 10.1016/j.clrc.2025.100343

Ebaidalla M. Ebaidalla , Sana Abusin , Asma H. Malkawi , Brian W. Mandikiana

Despite the global transition to green transportation, the adoption of electric and hybrid vehicles (E&HVs) in Qatar remains limited. This study examines the factors influencing youth intentions to buy E&HVs, employing the Theory of Planned Behavior (TPB) and assessing the mediating roles of moral norms and environmental concern. The analysis used partial least squares structural equation modeling (PLS-SEM) to test the hypothesized relationships, and applied covariance-based SEM (CB-SEM) to validate robustness. The results reveal that attitude (β = 0.376), subjective norms (β = 0.255), and perceived behavioral control (β = 0.242) have significant direct effects on the intention to purchase E&HVs. In contrast, moral norms and environmental concern do not exhibit significant direct effects. Instead, moral norms exert indirect effects through all TPB constructs at the 1 % significance level, whereas environmental concern influences purchase intention indirectly via attitude (β = 0.073). The findings contribute to the TPB literature by highlighting how social and ecological values influence pro-environmental behavior in a resource-rich, high-income setting. The study recommends that policymakers should leverage social influence, enhance perceived behavioral control through infrastructure and financial incentives, and emphasize the ethical and environmental benefits of E&HVs to promote their adoption among youth in Qatar.

尽管全球都在向绿色交通转型，但卡塔尔对电动和混合动力汽车（E&HVs）的采用仍然有限。本研究运用计划行为理论（TPB）探讨影响青少年购买家电的因素，并评估道德规范和环境关注的中介作用。分析使用偏最小二乘结构方程模型（PLS-SEM）来检验假设关系，并使用基于协方差的结构方程模型（CB-SEM）来验证稳健性。结果表明，态度（β = 0.376）、主观规范（β = 0.255）和感知行为控制（β = 0.242）对电子商务车购买意愿有显著的直接影响。相比之下，道德规范和环境关注并没有表现出显著的直接影响。相反，道德规范通过所有TPB结构在1%显著水平上产生间接影响，而环境关注通过态度间接影响购买意愿（β = 0.073）。研究结果通过强调社会和生态价值如何影响资源丰富、高收入环境下的亲环境行为，为城市规划文献做出了贡献。该研究建议，决策者应利用社会影响力，通过基础设施和财政激励措施加强行为控制，并强调E&； hv的道德和环境效益，以促进卡塔尔年轻人采用E&； hv。

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引用次数: 0

Credence in code: Consumer engagement and responses to blockchain-enabled sustainability in tomato Purée 对代码的信任：消费者参与和对番茄pursame中区块链可持续性的反应

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-10-09 DOI: 10.1016/j.clrc.2025.100339

Emanuela Tria , Francesco Di Cosola , Alessandro Petrontino , Michel Frem , Francesco Bozzo

Understanding how digital technologies can support more transparent food choices is essential for driving sustainability in agri-food systems. In this context, this study explores the role of blockchain technology (BCT) in shaping consumer preferences for tomato puree featuring credence attributes. An integrated approach that combines the Technology Acceptance Model (TAM) with a choice modelling framework has been used for this purpose. The originality of this research lies in extending the TAM framework by examining how consumer sensitivity to environmental, social, and economic sustainability attributes influences behavioral intention to adopt blockchain-traced food products. Based on a representative sample of 1549 Italian respondents collected through an online survey, a Discrete Choice Experiment (DCE) and a Latent Class Model (LCM) were additionally applied to identify three distinct consumer segments according to their attitudes toward blockchain and sensitivity to credence attributes. The results reveal that a small group of respondents (6.6 %) presents low interest in both aspects, while 32.7 % prioritize sustainability-related attributes. The largest segment (60.7 %) values blockchain for ensuring authenticity and transparency. With respect to a bottle of baseline tomato puree (700 mL), differences in willingness to pay among respondents reveal that sustainability-engaged consumers value information on water footprint reduction (+5.78 EUR) and product origin (+0.84 EUR) conveyed through BCT, while those more inclined toward technology prioritize information related to organic production methods (+3.40 EUR) and labor-related sustainability (+2.74 EUR). The results provide valuable insights for producers and policymakers aiming to promote more responsible consumption and enhance sustainability communication through technological innovation.

了解数字技术如何支持更透明的粮食选择，对于推动农业粮食系统的可持续性至关重要。在此背景下，本研究探讨了区块链技术（BCT）在塑造消费者对具有可信度属性的番茄酱偏好中的作用。一种将技术接受模型（TAM）与选择建模框架相结合的集成方法已被用于此目的。本研究的独创性在于，通过研究消费者对环境、社会和经济可持续性属性的敏感性如何影响采用区块链追踪食品的行为意愿，扩展了TAM框架。基于通过在线调查收集的1549名意大利受访者的代表性样本，根据他们对区块链的态度和对可信度属性的敏感性，采用离散选择实验（DCE）和潜在类别模型（LCM）来确定三个不同的消费者群体。结果显示，一小部分受访者（6.6%）对这两个方面都不感兴趣，而32.7%的受访者优先考虑与可持续性相关的属性。最大的一部分（60.7%）认为区块链确保了真实性和透明度。对于一瓶基准番茄酱（700毫升），受访者之间的支付意愿差异表明，参与可持续发展的消费者更重视通过BCT传达的减少水足迹（+5.78欧元）和产品来源（+0.84欧元）的信息，而更倾向于技术的消费者优先考虑与有机生产方法相关的信息（+3.40欧元）和与劳动相关的可持续性（+2.74欧元）。研究结果为旨在通过技术创新促进更负责任的消费和加强可持续性沟通的生产者和决策者提供了宝贵的见解。

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引用次数: 0

Design and evaluation of a closed-group, electric residential car-sharing system - Findings from a case study in Munich, Germany 封闭群体电动住宅汽车共享系统的设计与评价——来自德国慕尼黑案例研究的结果

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-10-09 DOI: 10.1016/j.clrc.2025.100340

Nico Nachtigall , Brian Dietermann , Markus Lienkamp

Private car ownership is responsible for high greenhouse gas emissions and has a high space requirement. In theory, car-sharing is the cleaner alternative. However, despite decades of car-sharing availability in Germany, adoption remains low, primarily due to a lack of perceived convenience and the uncertainty of vehicle availability. This study presents a novel, further developed car-sharing approach that could solve these issues. The tested approach is a fully electrified, closed-group residential car-sharing system implemented in a Munich apartment building over 9 months. The study evaluates behavioral shifts, user satisfaction, and system performance using a within-subject design, GPS tracking, and five survey rounds. The results are promising. The provided shared vehicles covered 72.1 % of all motorized travel during the case study period and showed high user satisfaction. Participants valued the closed-group system's availability, cleanliness, and communication benefits. Most participants expressed a willingness to pay more for such a car-sharing system. However, limitations in vehicle range and capacity restricted the complete substitution of private cars, especially for long-distance trips and trips with high transportation needs. This case study demonstrates the possibility of residential car-sharing as a substitute for private ownership and offers practical insights for car-sharing providers and real estate developers. It highlights the importance of a diverse fleet composition, user-centered communication, and high vehicle availability to meet all mobility needs.

私家车是温室气体排放的罪魁祸首，对空间的要求也很高。理论上，汽车共享是更清洁的选择。然而，尽管汽车共享在德国已经存在了几十年，但使用率仍然很低，主要原因是缺乏便利性和车辆可用性的不确定性。这项研究提出了一种新颖的、进一步发展的汽车共享方法，可以解决这些问题。经过测试的方法是在慕尼黑的一栋公寓楼中实施一个全电气化、封闭的住宅汽车共享系统，时间长达9个月。该研究使用主题内设计、GPS跟踪和五轮调查来评估行为转变、用户满意度和系统性能。结果是有希望的。在案例研究期间，提供的共享车辆覆盖了所有机动出行的72.1%，用户满意度很高。参与者评价封闭小组系统的可用性、清洁度和沟通优势。大多数参与者表示愿意为这样的汽车共享系统支付更多的钱。然而，车辆的范围和容量的限制限制了私家车的完全替代，特别是对于长途旅行和高运输需求的旅行。本案例研究展示了住宅汽车共享作为私人所有权替代品的可能性，并为汽车共享提供商和房地产开发商提供了实用的见解。它强调了多样化的车队组成、以用户为中心的通信和高车辆可用性以满足所有移动需求的重要性。

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引用次数: 0

Exploring stakeholder willingness to adopt alternative poultry feeds: Insights from Nepal 探索利益相关者采用替代家禽饲料的意愿：来自尼泊尔的见解

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-10-01 DOI: 10.1016/j.clrc.2025.100338

Karishma Subedi , Ujjal Tiwari , Sushmita Bhatta , Himal Luitel , Jorunn Grande , Lars Molden , Prabhat Khanal

The notion of alternative feed sources is novel to Nepali farmers. There are no prior studies assessing the perception and readiness of stakeholders, including farmers and feed companies, in the poultry production sector to accept alternative feed sources. This study examines the perceptions of stakeholders involved in poultry production, the factors influencing farmers’ willingness to adopt alternative feed sources, and their intention to produce such feed sources. Randomly selected 196 farmers and 23 feed companies were surveyed in 2023 in the Chitwan district, the hub of the Nepalese poultry business. Data analysis involved the use of descriptive statistics and binary logit regression. Findings revealed that 62.8 % of respondent farmers and all the feed companies had a positive perception of alternative feed sources, with 51.5 % of farmers and 43.5 % of feed companies being willing to accept them. However, only 13.8 % of farmers and 21.7 % of feed companies intended to produce these sources. Education (p < 0.05), perception (p < 0.01), and farm economic performance (p < 0.01) significantly influence farmers' willingness to accept alternative feed sources. Altogether, stakeholders in poultry production are generally willing to adopt alternative poultry feeds, but producing alternative feed on their own would be expectedly challenging due to the demands for knowledge and investment in infrastructure.

替代饲料来源的概念对尼泊尔农民来说是新鲜的。此前没有研究评估家禽生产部门的利益相关者（包括农民和饲料公司）接受替代饲料来源的认知和准备情况。本研究考察了参与家禽生产的利益相关者的看法，影响农民采用替代饲料来源意愿的因素，以及他们生产这种饲料来源的意愿。该研究于2023年在尼泊尔家禽业中心奇旺地区随机抽取了196名农民和23家饲料公司进行调查。数据分析包括使用描述性统计和二元logit回归。调查结果显示，62.8%的受访农民和所有饲料公司对替代饲料来源持积极态度，51.5%的农民和43.5%的饲料公司愿意接受替代饲料来源。然而，只有13.8%的农民和21.7%的饲料公司打算生产这些来源。教育（p < 0.05）、认知（p < 0.01）和农场经济绩效（p < 0.01）显著影响农民接受替代饲料来源的意愿。总之，家禽生产的利益相关者通常愿意采用替代家禽饲料，但由于对知识和基础设施投资的需求，自行生产替代饲料预计将具有挑战性。

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引用次数: 0

To eat or not to Eat: Modeling food waste behavior at a hotel breakfast buffet 吃还是不吃：模拟酒店自助早餐的食物浪费行为

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-09-16 DOI: 10.1016/j.clrc.2025.100333

Ivan Puga-Gonzalez , Larissa L. Lima , Patrycja Antosz , Ernesto Carrella , Elisa Iori , Caterina Rettore , Markus G. Rousseau , F. LeRon Shults , Matteo Vittuari

Food loss and waste are increasingly recognized as the outcomes of complex, interconnected social and environmental dynamics rather than isolated individual choices. In this study, we adopt a complex systems approach to explore how micro-level behaviors and interactions within commercial dining settings give rise to emergent patterns of food waste. We present an agent-based model that integrates a psychologically realistic representation of individual decision-making, grounded in the HUMAT socio-cognitive architecture. Here, artificial agents balance multiple motives — including social, experiential, and values-based drivers — while operating within a context shaped by the Motivation, Opportunities, and Abilities (MOA) framework from the social sciences. The simulated population represents diners in buffet-style environments. Individuals follow rules influenced by their motivations, opportunities, and abilities, which dictate factors such as the timing of their meal, portion sizes, frequency of servings, and amount of leftovers on their plates. Results highlight that the motives of conformism and sustainability have the strongest impact on food waste levels, with higher values drastically reducing leftovers. The model also shows that extra servings—particularly in scenarios with normal plate sizes—are strongly associated with increased waste. These findings underscore how behavioral drivers and situational constraints interact to shape food waste patterns, supporting the model's application in simulating context-sensitive interventions for promoting sustainable and responsible consumption.

人们日益认识到，粮食损失和浪费是复杂的、相互关联的社会和环境动态的结果，而不是孤立的个人选择。在本研究中，我们采用复杂系统的方法来探索商业餐饮环境中微观层面的行为和相互作用如何引起食物浪费的紧急模式。我们提出了一个基于主体的模型，该模型集成了基于人类社会认知架构的个人决策的心理现实表示。在这里，人工智能体平衡多种动机——包括社会、经验和基于价值观的驱动因素——同时在社会科学的动机、机会和能力（MOA）框架形成的背景下运作。模拟人群代表自助餐式环境中的就餐者。人们遵循的规则受到他们的动机、机会和能力的影响，这些因素决定了他们吃饭的时间、份量、上菜的频率和盘子里剩下的食物的数量。结果表明，循规蹈矩和可持续性的动机对食物浪费水平的影响最大，较高的价值观大大减少了剩饭剩菜。该模型还表明，额外的份量——尤其是在盘子大小正常的情况下——与浪费的增加密切相关。这些发现强调了行为驱动因素和情境制约因素如何相互作用，形成食物浪费模式，支持该模型在模拟情境敏感干预措施以促进可持续和负责任消费方面的应用。

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引用次数: 0

Sustainable shopping in the Basque Country: How social practices shape food choices 巴斯克地区的可持续购物：社会实践如何影响食物选择

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-09-12 DOI: 10.1016/j.clrc.2025.100336

Kiana Keshavarz , Carmen Jaca , Maria Jesus Alvarez

The transition to sustainable food consumption is essential for mitigating the environmental impacts of the food industry. This study examines the factors influencing sustainable purchasing behaviour in the Basque Country, focusing on the pre-purchase decision-making phase in supermarkets. This research, rooted in Social Practice Theory (SPT), examines how factors such as social norms, awareness, knowledge, availability, and price sensitivity influence food choices. The research utilized survey data, which was subsequently analysed using Structural Equation Modelling (SEM). The findings reveal that social norms and awareness significantly encourage sustainable purchasing, while price sensitivity serves as a barrier. Knowledge indirectly promotes sustainable behaviour by increasing awareness, whereas availability does not have a significant direct effect. Furthermore, price sensitivity weakens the positive impact of social norms, highlighting the challenges of promoting sustainability among price-sensitive consumers. These insights underline the need for strategies that strengthen social norms and awareness while mitigating price-related barriers, offering actionable recommendations for policymakers and retailers.

向可持续食品消费的过渡对于减轻食品工业对环境的影响至关重要。本研究考察了影响巴斯克地区可持续购买行为的因素，重点关注超市的购买前决策阶段。这项研究植根于社会实践理论（SPT），研究了社会规范、意识、知识、可获得性和价格敏感性等因素如何影响食物选择。该研究利用了调查数据，随后使用结构方程模型（SEM）进行了分析。研究结果显示，社会规范和意识显著鼓励可持续购买，而价格敏感性是一个障碍。知识通过提高认识间接促进可持续行为，而可获得性没有显著的直接影响。此外，价格敏感性削弱了社会规范的积极影响，突出了在价格敏感的消费者中促进可持续性的挑战。这些见解强调需要制定战略，加强社会规范和意识，同时减少与价格相关的障碍，为政策制定者和零售商提供可行的建议。

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引用次数: 0

Consumer preferences for second-life electric vehicle batteries across multiple applications 消费者对二次使用电动汽车电池的偏好

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-09-12 DOI: 10.1016/j.clrc.2025.100337

Jun Osawa

The growing shift from internal combustion engine vehicles to battery electric vehicles (BEVs) is pivotal for reducing CO₂ emissions, but it also raises new environmental and resource concerns. Consequently, effective recycling and reuse strategies for BEV batteries are increasingly critical. While research on BEV adoption has expanded, studies on consumer preferences for battery reuse applications remain limited, particularly research comparing valuations across different contexts and examining psychological drivers of acceptance. This study aims to analyze consumer preferences for reused BEV batteries in two applications—vehicle replacement parts and residential stationary storage—by conducting a discrete choice experiment within a questionnaire survey of BEV users in Japan. Results revealed that cost savings and lifetime losses are more influential than carbon savings, and preferences differ significantly across applications. Notably, consumers showed substantially higher willingness to pay to avoid battery lifetime losses in residential stationary storage (5724 JPY/year/kWh) than in vehicle settings (1470 JPY/year/kWh). These findings suggest an application-specific approach: cost competitiveness is crucial for vehicle use, whereas performance and environmental benefits can justify premium pricing in residential storage. Furthermore, perceived usefulness moderately shifts cost and durability sensitivities, highlighting the importance of clear communication about reused batteries’ value. Overall, this study provides new insights into how consumer preferences vary by application and underscores the need for differentiated business and policy strategies to foster battery reuse and advance the circular economy.

从内燃机汽车到纯电动汽车（bev）的日益转变对减少二氧化碳排放至关重要，但它也引发了新的环境和资源问题。因此，有效的纯电动汽车电池回收和再利用策略变得越来越重要。虽然对纯电动汽车采用的研究已经扩大，但对消费者对电池再利用应用的偏好的研究仍然有限，特别是对不同背景下的估值比较和对接受心理驱动因素的研究。本研究旨在通过对日本纯电动汽车用户的问卷调查进行离散选择实验，分析消费者对再生纯电动汽车电池在两种应用中的偏好——汽车更换部件和住宅固定存储。结果表明，成本节约和生命周期损失比碳节约更有影响力，并且不同应用的偏好差异很大。值得注意的是，消费者表现出更高的意愿，以避免住宅固定存储（5724日元/年/千瓦时）的电池寿命损失，而不是车辆设置（1470日元/年/千瓦时）。这些发现提出了一种针对特定应用的方法：成本竞争力对车辆使用至关重要，而性能和环境效益可以证明住宅储能系统的溢价定价是合理的。此外，感知到的有用性适度地改变了成本和耐用性的敏感性，强调了关于可重复使用电池价值的清晰沟通的重要性。总的来说，这项研究提供了关于消费者偏好如何随应用而变化的新见解，并强调了促进电池再利用和推进循环经济的差异化业务和政策战略的必要性。

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引用次数: 0

Exploring behavioral dynamics in sustainable choices: Ethical insights from an emerging market 探索可持续选择中的行为动力学：来自新兴市场的道德见解

IF 5.3 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-09-11 DOI: 10.1016/j.clrc.2025.100332

Le Bao Han , Cheng-Kun Wang , Chieh-Yu Lin , Nguyen Cong Hoang , Le Nam Hai

Purpose

As environmental concerns intensify globally, understanding the psychological drivers of sustainable consumption has become increasingly critical, particularly in emerging markets where behavioral norms are still evolving. While the Norm Activation Model (NAM) has been widely applied in pro-environmental research, its application in transitional economies remains underexplored. This study employs NAM to investigate the psychological antecedents of intention for sustainable consumption (ISC) in Vietnam. Specifically, it examines how awareness of consequences (AC), ascription of responsibility (AR), and personal norms (PN) influence ISC and whether these relationships differ between consumers with and without prior experience using sustainable products.

Design/methodology/approach

A structured questionnaire was distributed offline to Vietnamese consumers, yielding 273 valid responses. Structural equation modeling (PLS-SEM) was employed to test the hypothesized relationships. Multi-group analysis (MGA) was conducted to assess differences between experienced and inexperienced consumer segments.

Findings

The results confirm significant relationships from AC to AR, AC to PN, AR to PN, and PN to ISC, supporting NAM's theoretical framework. AC also directly influences ISC, while AR does not. MGA revealed no significant differences across consumer segments, suggesting structural invariance between experienced and inexperienced consumers.

Originality/value

This study extends the application of NAM to a non-Western, transitional market and demonstrates its robustness in predicting ISC across consumer experience levels. It highlights PN as the central driver of ISC and offers theoretical and practical insights for promoting sustainable behavior in emerging economies through awareness and responsibility-driven strategies.

随着全球对环境问题的关注日益加剧，理解可持续消费的心理驱动力变得越来越重要，尤其是在行为规范仍在演变的新兴市场。虽然规范激活模型（NAM）已广泛应用于亲环境研究，但其在转型经济中的应用仍未得到充分探索。本研究采用NAM调查越南可持续消费意向的心理前因。具体来说，它研究了后果意识（AC）、责任归属（AR）和个人规范（PN）如何影响ISC，以及这些关系在有和没有使用可持续产品经验的消费者之间是否存在差异。设计/方法/方法一份结构化问卷在线下分发给越南消费者，得到273份有效答复。采用结构方程模型（PLS-SEM）对假设关系进行检验。进行多群体分析（MGA）来评估有经验和没有经验的消费者群体之间的差异。研究结果证实了AC与AR、AC与PN、AR与PN、PN与ISC之间的显著关系，支持了NAM的理论框架。AC也直接影响ISC，而AR没有。MGA在不同消费阶层之间没有显著差异，表明有经验和没有经验的消费者之间存在结构性不变。原创性/价值本研究将不适感的应用扩展到非西方的转型市场，并证明了其在预测跨消费者体验水平的ISC方面的稳健性。该报告强调了企业精神作为ISC的核心驱动力，并为通过意识和责任驱动战略促进新兴经济体的可持续行为提供了理论和实践见解。

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