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Consuming responsibly: Prioritising responsible consumption behaviours in Australia 负责任地消费:澳大利亚优先考虑负责任的消费行为
Q2 Social Sciences Pub Date : 2024-02-21 DOI: 10.1016/j.clrc.2024.100181
Kim Borg, Jennifer Macklin, Stefan Kaufman, Jim Curtis

Human behaviour is at the centre of unsustainable consumption and production. Responsible consumption behaviours must therefore be at the centre of the solution. However, because it is inefficient for policymakers and practitioners, and ineffective for users, to attempt to target all responsible consumption behaviours simultaneously in a given initiative, some form of prioritisation is necessary. Through a combination of collaborative workshops and surveys with key stakeholders, this study applied established methods of prioritisation to identify a ‘long list’ of 84 responsible consumption behaviours across three material streams – fashion, electronics and furniture. The ‘long list’ was then taken to a prioritisation summit with government, academic, business, and community stakeholders. The behaviours were rated against explicit prioritisation criteria related to likelihood of adoption, timing, impact and potential system reach. This yielded a final ‘short list’ of seven prioritised behaviours, including a mixture of achievable consumer behaviours that can be realised in the short-term, as well as larger-scale and longer-term manufacturer- and government-related behaviours supporting fundamental design and policy shifts. By drawing on the collective knowledge and expertise of academic and non-academic experts, the study identified and prioritised behaviours to reduce material resource consumption in Australia that are impactful and transformative, while also being practical and realistic to implement.

人类行为是不可持续的消费和生产的核心。因此,负责任的消费行为必须成为解决方案的核心。然而,由于试图在某项行动中同时针对所有负责任的消费行为,对政策制定者和从业者来说效率低下,对用户来说效果不佳,因此某种形式的优先排序是必要的。通过与主要利益相关者合作开展研讨会和调查,本研究采用了既定的优先排序方法,确定了一份包含 84 种负责任消费行为的 "长清单",涉及三种材料流--时装、电子产品和家具。随后,这份 "长清单 "被提交给由政府、学术界、商界和社区利益相关者参加的优先排序峰会。根据与采用可能性、时机、影响和潜在系统范围相关的明确优先级标准,对这些行为进行了评级。最终形成了一份包含七种优先行为的 "短名单",其中既有可在短期内实现的消费者行为,也有更大规模、更长期的与制造商和政府相关的行为,以支持根本性的设计和政策转变。通过借鉴学术界和非学术界专家的集体知识和专长,该研究确定了澳大利亚减少物质资源消耗的行为方式,并对其进行了优先排序,这些行为方式既具有影响力和变革性,又切实可行。
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引用次数: 0
Exploring the informal learning of zero waste lifestyle in Malaysia with big data analytics 利用大数据分析探索马来西亚零废弃物生活方式的非正式学习方法
Q2 Social Sciences Pub Date : 2024-02-20 DOI: 10.1016/j.clrc.2024.100182
Nur Suhaila Zulkifli, Latifah Abd Manaf

Malaysia's solid waste generation is showing a worrying increasing trend, while public awareness towards achieving zero waste remains low. As a big data resource, social media gives valuable insight into the public's perspective on zero waste and, as such, may be fully utilized as an active informal learning platform to lessen the reliance on formal environmental education. Using big data analytics on Instagram, this study aimed to assess the public knowledge, attitude and practice concerning zero waste lifestyle in Malaysia in order to develop an informal learning strategy on social media. Purposive data sampling was conducted on Phantombuster using zero waste-related Instagram hashtags, which yielded 1723 high engagement posts and 1500 comments from 35 identified hashtags. The recorded posts were analyzed using descriptive statistics and sentiment analysis on Python's TextBlob. A total of 94.3% of posts were published by public and private sector accounts, highlighting their vital role in facilitating active knowledge sharing across the online zero waste communities. The sentiment analysis results indicated 41.3% of comments were fairly positive, while 36.1% were more objective and knowledge oriented, acknowledging the collective individual actions that have initiated influential social change in Malaysia. This study advances the existing literature on zero waste and informal learning by recommending the use of big data analytics on social media in the local context. Only with full commitment from all parties to raising public awareness about waste management will the zero waste nation be realized.

马来西亚的固体废物产生量正呈现出令人担忧的增长趋势,而公众对实现零废弃物的意识却仍然很低。作为一种大数据资源,社交媒体提供了公众对零废弃物观点的宝贵见解,因此,可以充分利用社交媒体作为一个积极的非正式学习平台,减少对正规环境教育的依赖。本研究利用 Instagram 上的大数据分析,旨在评估马来西亚公众对零废弃物生活方式的认识、态度和实践,从而制定社交媒体上的非正式学习策略。在 Phantombuster 上使用与零废弃物相关的 Instagram 标签进行了有目的的数据采样,从 35 个确定的标签中获得了 1723 个高参与度帖子和 1500 条评论。我们使用 Python 的 TextBlob 对记录的帖子进行了描述性统计和情感分析。共有 94.3% 的帖子是由公共和私营部门账户发布的,凸显了它们在促进零废弃物在线社区积极分享知识方面的重要作用。情感分析结果显示,41.3% 的评论比较积极,36.1% 的评论比较客观,以知识为导向,肯定了个人的集体行动在马来西亚引发了有影响力的社会变革。本研究通过建议在本地环境中使用社交媒体大数据分析,推动了现有文献对零废弃物和非正式学习的研究。只有各方全力以赴提高公众的废物管理意识,才能实现零废物国家。
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引用次数: 0
Closing the loop: Enabling circular biodegradable bioplastic packaging flow through a systems-thinking framework 闭合循环:通过系统思考框架促进可生物降解生物塑料包装的循环流动
Q2 Social Sciences Pub Date : 2024-02-19 DOI: 10.1016/j.clrc.2024.100183
Sarah Kakadellis , Żaneta Muranko , Zoe M. Harris , Marco Aurisicchio

Within a circular bioeconomy, biodegradable bioplastics (BBPs) have been promoted in fast-moving consumer goods to contribute towards closed-loop material flows. Consumers play a key role as enablers of these flows, provided they accept, understand and dispose of BBPs appropriately. Informed by focus groups, a framework combining multiple behavioural and design theories was developed to identify and structure systemic factors influencing the flow of BBPs through the consumption phase, with a focus on disposal. An exploratory network analysis based on a survey of 457 and 284 participants from two universities in the United Kingdom and the United States was then conducted to explore the interplay between factors and intentions to dispose of BBPs in different waste streams. Access to adequate organic waste infrastructure and pre-existing knowledge of BBP terminology and disposal routes were most strongly associated with intentions to dispose of BBPs alongside food waste. Mapping and facilitating consumer behaviour in tackling BBP waste is pivotal in designing sustainable systems for these materials.

在循环生物经济中,生物可降解生物塑料(BBPs)已在快速消费品中得到推广,以促进闭环物质流。消费者作为这些流动的推动者发挥着关键作用,前提是他们接受、理解并正确处理 BBP。在焦点小组的启发下,制定了一个结合多种行为和设计理论的框架,以识别和构建影响 BBPs 在消费阶段流动的系统性因素,重点是处置。然后,在对英国和美国两所大学的 457 名和 284 名参与者进行调查的基础上,开展了一项探索性网络分析,以探索在不同废物流中处理 BBPs 的因素和意图之间的相互作用。是否有足够的有机废物基础设施、对BBP术语和处置途径的已有知识与将BBP与食物废物一起处置的意愿密切相关。摸清并促进消费者处理 BBP 废物的行为,对于设计处理这些材料的可持续系统至关重要。
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引用次数: 0
The effect of green competencies and values on carbon footprint on sustainable performance in healthcare sector 绿色能力和价值观对医疗保健行业可持续绩效碳足迹的影响
Q2 Social Sciences Pub Date : 2024-02-16 DOI: 10.1016/j.clrc.2024.100179
Reda Shaker Abdelkareem , Khalid Mady , Shahesta Elsaid Lebda , Eman Salah Elmantawy

This research investigates how green competencies and values associated with carbon footprint directly influence sustainable performance. Additionally, it seeks to assess the indirect influence of green competencies and values concerning carbon footprint on sustainable performance, mediated by the willingness to mitigate carbon emissions. The research model was analyzed using Structural Equation Modeling (SEM), and data from 269 healthcare organizations were employed for this purpose. The findings reveal several significant relationships. Firstly, Green competencies were observed to positively and significantly influence the willingness to mitigate carbon footprint. Secondly, values related to carbon footprint were also found to positively influence the willingness to mitigate carbon footprint. Furthermore, the willingness to mitigate carbon footprint was identified as a positive enhancer of sustainable performance within healthcare organizations. In terms of indirect relationships and the mediation effect of willingness to mitigate carbon footprint, the results indicate that this willingness acts as a mediator. It mediates the connection between green competencies and sustainable performance, as well as between values related to carbon footprint and sustainable performance. As a result, this study contributes theoretically to four distinct areas. Additionally, it offers practical insights for healthcare managers and policymakers. Lastly, the study suggests possible directions for future research endeavours.

本研究探讨了与碳足迹相关的绿色能力和价值观如何直接影响可持续绩效。此外,研究还试图评估与碳足迹相关的绿色能力和价值观对可持续绩效的间接影响,这种影响以减少碳排放的意愿为中介。研究模型采用结构方程模型(SEM)进行分析,数据来自 269 家医疗机构。研究结果显示了几种重要的关系。首先,绿色能力对减少碳足迹的意愿产生了积极而显著的影响。其次,与碳足迹相关的价值观也对减少碳足迹的意愿产生了积极影响。此外,减轻碳足迹的意愿被认为是医疗机构可持续绩效的积极促进因素。在减少碳足迹意愿的间接关系和中介效应方面,结果表明这种意愿起到了中介作用。它在绿色能力与可持续绩效之间以及碳足迹相关价值观与可持续绩效之间起到了中介作用。因此,本研究在理论上对四个不同领域做出了贡献。此外,它还为医疗管理人员和政策制定者提供了实用的见解。最后,本研究为未来的研究工作提出了可能的方向。
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引用次数: 0
Impact of pro-environmental values on sustainable green apparel buying behavior in Pakistan 亲环境价值观对巴基斯坦可持续绿色服装购买行为的影响
Q2 Social Sciences Pub Date : 2024-02-13 DOI: 10.1016/j.clrc.2024.100180
Nida Rasheed , Raja Irfan Sabir , Hamid Mahmood , Abdul Rauf , Aidarus Mohamed Ibrahim , Warda Naseem

The face of earth is disturbed because of never ending pollutants from different sources including textile waste. Some consumers propagate that they are eco-conscious, but their intention does not translate well into their actions. The aim of present study is to identify the impact of pro-environmental values on green-purchase-behavior through the mediating role of green buying intentions and the moderating role of willingness-to-pay. And for this purpose, data were gathered through convenience sampling technique via self-administered questionnaire from 320 students that enrolled in different universities of Pakistan. Structural Equation Modelling (SEM) was used for analysing the data through AMOS. Results revealed that consumers are aware of environmental degradation and think of themselves as contributors towards preventing pollution by buying sustainable clothing. They don't consider price as hurdle between thought processes and the final buying decision. Moreover, willingness to pay had insignificant influence on the association among intention and behavior of green purchase. This research offers more insights for marketing managers, textile firms, policy makers, and students of marketing to look deeper into the gap between intent and behaviour towards green apparel buying.

由于包括纺织品废弃物在内的各种来源的污染物层出不穷,地球的面貌受到了干扰。一些消费者宣传他们具有生态意识,但他们的意图并没有很好地转化为行动。本研究旨在通过绿色购买意愿的中介作用和支付意愿的调节作用,确定亲环境价值观对绿色购买行为的影响。为此,研究人员采用便利抽样技术,通过自制问卷从巴基斯坦不同大学的 320 名学生中收集数据。通过 AMOS 使用结构方程模型(SEM)对数据进行分析。结果显示,消费者意识到环境恶化,并认为自己是通过购买可持续服装来防止污染的贡献者。他们并不认为价格会阻碍他们的思考过程和最终购买决策。此外,支付意愿对绿色购买意向和行为之间的关联影响不大。这项研究为市场营销经理、纺织企业、政策制定者和市场营销专业学生提供了更多启示,有助于他们更深入地了解绿色服装购买意向与行为之间的差距。
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引用次数: 0
Modelling zero waste behavioural intent: The moderating role of perceived behavioural control and Socio-Demographic factors 零废弃物行为意向建模:感知行为控制和社会人口因素的调节作用
Q2 Social Sciences Pub Date : 2024-02-09 DOI: 10.1016/j.clrc.2024.100177
Euodia Isabella Botha, Melanie Wiese

The global culture of consumerism is fuelling the climate crisis. An increase in household consumption and the waste it creates holds many negative implications for consumers, businesses, brands, and governments alike. Thus a shift towards zero waste (ZW) behaviours among consumers is essential. To address a lack of understanding of ZW behaviours among individuals, this study investigated the intention to engage in these behaviours through the lens of the original theory of planned behaviour (TPB), with perceived behavioural control (PBC) as moderator. A survey of 486 South Africans validated the original TPB's ability to successfully model ZW behavioural intent, and confirmed the role of perceived behavioural control as moderator as opposed to its popularly accepted role as predictor. Various socio-demographic variables also played a significant moderating role in the model. This study also contributes to seven of the 2030 sustainable development goals (SDGs) of the United Nations (UN), and adds to the emerging stream of transformative consumer research (TCR). Several practical strategies are also offered to assist marketing practitioners and governments in increasing ZW behaviours to create a better environmental, economic, and societal future.

全球消费主义文化正在加剧气候危机。家庭消费的增加及其产生的废物对消费者、企业、品牌和政府都有许多负面影响。因此,消费者向零废弃(ZW)行为转变至关重要。为了解决个人对零废弃行为缺乏了解的问题,本研究从最初的计划行为理论(TPB)角度出发,以感知行为控制(PBC)作为调节因素,对参与这些行为的意向进行了调查。对 486 名南非人进行的一项调查验证了原始 TPB 成功模拟 ZW 行为意向的能力,并确认了感知行为控制的调节作用,而不是人们普遍接受的预测作用。各种社会人口变量也在模型中发挥了重要的调节作用。本研究还为联合国 2030 年可持续发展目标(SDGs)中的七项目标做出了贡献,并为新兴的变革性消费者研究(TCR)增添了新的内容。本研究还提供了一些实用策略,以帮助营销从业人员和政府提高 ZW 行为,从而创造更美好的环境、经济和社会未来。
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引用次数: 0
Overcoming Premature Smartphone Obsolescence amongst Young Adults 克服年轻人过早淘汰智能手机的问题
Q2 Social Sciences Pub Date : 2024-02-06 DOI: 10.1016/j.clrc.2024.100174
Atrina Oraee, Lara Pohl, Daniëlle Geurts, Max Reichel

Rapid smartphone replacement contributes significantly to electronic waste issues. This paper investigates determinants of premature smartphone obsolescence amongst young adults and proposes psychology-based solutions to reduce associated sustainability impacts. Activity Theory maps replacement journeys to focus interventions on problem recognition. Grounded in contemporary Installation Theory, obsolescence drivers are analysed across physical affordances, embodied competencies and social regulations. Smartphone replacement journeys are mapped through Activity Theory to focus on problem recognition as an intervention point. Expert interviews and a user survey supplement literature in investigating obsolescence factors. Solutions are then structured along Installation Theory dimensions for a systemic approach targeting underlying barriers. Solutions address the three layers of behavioural determination. Smartphone modularity addresses physical issues, like repairability and upgrade. Consumer education campaigns improve competencies and perceptions, hereby fostering longer use. A “Slow Smartphone Movement” is proposed, leveraging social strategies, including pledges and online communities, to redefine cultural obsolescence narratives and address the positional aspects of having the latest generation smartphone. Together these multilayered interventions provide actionable pathways to prolonging lifespan by fundamentally reshaping psychological ownership patterns underlying premature smartphone disposal. Rather than isolated initiatives, these synergistic solutions provide specific, evidence-based pathways to fundamentally transforming entrenched obsolescence mindsets and behaviours amongst younger demographics. The paper concludes by outlining study limitations and stating that future research must empirically evaluate the proposed solutions.

The current paper investigates the determinants and consequences of premature smartphone obsolescence amongst young adults and proposes psychology-based solutions to reduce its detrimental environmental and societal impact. Activity Theory was used to define the research scope, ultimately focusing on the first stage in the buyer behaviour model, reflecting a prototypical customer journey along five consecutive decision stages. Problem recognition, essentially the perceived difference between the current and desired state of being, was subsequently analysed through the three interrelated layers of Installation Theory, physical affordances, embodied competencies, and social regulations. Eventually, potential solutions, grounded in academic literature, expert interviews, and a consumer survey, were organised along the three dimensions of installation theory, creating a holistic and effective strategy for tackling smartphone obsolescence. Smartphone modularity represents a promising starting point to address the problems associated with physical affordances, such as broken parts, worn batteries, and p

智能手机的快速更新换代极大地加剧了电子垃圾问题。本文调查了年轻人过早淘汰智能手机的决定因素,并提出了基于心理学的解决方案,以减少相关的可持续发展影响。活动理论(Activity Theory)描绘了智能手机的更换过程,从而将干预重点放在对问题的认识上。该研究以当代装置理论为基础,从物理负担能力、体现能力和社会规范等方面分析了智能手机过时的驱动因素。通过活动理论绘制了智能手机更换历程图,将问题识别作为干预重点。专家访谈和用户调查补充了调查过时因素的文献。然后,按照安装理论的维度来构建解决方案,以系统的方法来解决潜在的障碍。解决方案涉及行为决定的三个层面。智能手机模块化解决了维修和升级等物理问题。消费者教育活动可提高能力和观念,从而延长使用时间。建议开展 "慢智能手机运动",利用社会战略,包括承诺和网络社区,重新定义文化过时的说法,解决拥有最新一代智能手机的地位问题。这些多层次的干预措施从根本上重塑了智能手机过早报废的心理拥有模式,从而为延长智能手机的使用寿命提供了可行的途径。这些协同解决方案不是孤立的举措,而是提供了具体的、以证据为基础的途径,从根本上改变年轻人群中根深蒂固的过时心态和行为。本文最后概述了研究的局限性,并指出未来的研究必须对所提出的解决方案进行实证评估。本文调查了年轻人过早淘汰智能手机的决定因素和后果,并提出了基于心理学的解决方案,以减少其对环境和社会的有害影响。本文采用活动理论来界定研究范围,最终将重点放在购买者行为模型的第一阶段,反映了客户在五个连续决策阶段的原型旅程。随后,通过装置理论的三个相互关联的层面,即物理负担能力、体现能力和社会规则,分析了问题识别,即当前状态与期望状态之间的感知差异。最后,以学术文献、专家访谈和消费者调查为基础,按照安装理论的三个维度对潜在的解决方案进行了整理,从而为解决智能手机过时问题制定了一个整体而有效的战略。智能手机模块化是一个很有希望的起点,可以解决与物理承受能力相关的问题,如损坏的零件、磨损的电池,以及更广泛的计划报废问题。此外,广泛的消费者教育加上强调购买新产品的替代方案的宣传活动,可以解决与体现能力相关的问题。最后,社会规范部分体现为对归属感和社会包容的普遍需求,是智能手机过时的最后一个驱动因素。虚拟社区和奖励计划可以进一步促进持久的规范性变革,最终帮助重新定义有害的消费主义文化。
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引用次数: 0
Qualitative research on responsible consumption concerning apparel 与服装有关的负责任消费定性研究
Q2 Social Sciences Pub Date : 2024-02-05 DOI: 10.1016/j.clrc.2024.100178
Nadindla Srividya , Rizwana Atiq , Naga Sreedhar Volety

Purpose of the study

The focus area of this paper is Sustainable Consumption linked to Sustainable Development Goal (SDG) 12. It emphasizes Responsible Consumption and Production.

One of the most important SDGs for the fashion industry is SDG 12. About 98 million tonnes of non-renewable resources are used by fashion per year and out of this just 12 per cent of the material used in clothing is presently recycled. There is an increasing trend in modern consumers to buy pre-loved apparel which are good looking and affordable too.

Design/methodology/approach

A qualitative research method was adopted for this study and 36 consumers were interviewed in-depth to find out the reasons behind it. A purposeful Snowball sampling method is used for this study across India. The interview method is adopted to collect the data.

Findings

It is found that modern consumers buy their clothes from second-hand stores both online and offline. They have multiple reasons for this as it is cheap and affordable yet stylish clothing, easy shopping, temptation most of the time, and fast fashion.

Originality

This paper is of first of its kind which deals with both buyers and sellers of the second-hand market emphasizing environmental sustainability.

本文的重点领域是与可持续发展目标(SDG)12 相关联的可持续消费,强调负责任的消费和生产。可持续发展目标 12 是时装业最重要的可持续发展目标之一。时装业每年使用约 9800 万吨不可再生资源,其中仅有 12% 的服装材料得到回收利用。本研究采用了定性研究方法,对 36 名消费者进行了深入访谈,以找出其背后的原因。本研究在印度各地采用了有目的的 "滚雪球 "抽样方法。研究结果发现,现代消费者从线上和线下的二手商店购买衣服。他们这样做有多种原因,因为它既便宜又实惠,还能买到时尚的服装,购物方便,大多数时候都会受到诱惑,而且时尚速度快。
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引用次数: 0
The effects of perceptions of environmental health risk and environmental risk on sustainable infectious waste management behaviours among citizens in Bangkok, Thailand 环境健康风险和环境风险对泰国曼谷市民可持续感染性废物管理行为的影响
Q2 Social Sciences Pub Date : 2024-02-05 DOI: 10.1016/j.clrc.2024.100175
Piyapong Janmaimool , Jaruwan Chontanawat , Surapong Chudech

This study aims to examine how people's perceived characteristics of environmental risks and environmental health risks, as associated with COVID-19 infectious waste problems, affect their participation in sustainable infectious waste management behaviours (i.e. infectious waste minimization, waste collection awareness, and infectious waste segregation). Questionnaires were conducted with 521 people living in Bangkok, Thailand. Confirmatory factor analysis (CFA) was carried out to validate the study variables, followed by structural equation modelling (SEM) to test how perceived characteristics of environmental risks (perceived ecological threat occurrence to the environment and perceived severity of the threat to the environment), the environmental health risks themselves (perceived ecological threat occurrence to human health and perceived severity of the threat to human health) and socio-economic characteristics influence individuals' sustainable infectious waste management behaviours. The results revealed that perceived ecological threat occurrence to the environment and human health did not statistically affect all types of sustainable infectious waste management behaviours, but perceived severity of the ecological threat to human health significantly affected individuals' infectious waste minimization and segregation. Perceived severity of the ecological threat to the environment only affected infectious waste collection awareness. In addition, the respondents' age and education level positively and significantly affected most types of behaviours, whereas income only had a negative effect on respondents' infectious waste minimization. These results provide implications for the development of communication strategies to motivate people to participate in sustainable infectious waste management behaviours.

本研究旨在探讨与 COVID-19 感染性废物问题相关的环境风险和环境健康风险特征如何影响人们参与可持续感染性废物管理行为(即尽量减少感染性废物、废物收集意识和感染性废物分类)。我们对居住在泰国曼谷的 521 人进行了问卷调查。对研究变量进行了确认性因子分析(CFA)验证,随后进行了结构方程建模(SEM),以检验环境风险感知特征(对环境生态威胁发生的感知和对环境威胁严重程度的感知)、环境健康风险本身(对人类健康生态威胁发生的感知和对人类健康威胁严重程度的感知)和社会经济特征如何影响个人的可持续感染性废物管理行为。结果显示,对环境和人类健康的生态威胁感知在统计学上并不影响所有类型的可持续感染性废物管理行为,但对人类健康的生态威胁严重性的感知则显著影响个人的感染性废物减量和分类。对环境生态威胁严重程度的认知只影响感染性废物收集意识。此外,受访者的年龄和受教育程度对大多数类型的行为有积极和显著的影响,而收入只对受访者尽量减少感染性废物产生负面影响。这些结果为制定传播策略以激励人们参与可持续的感染性废物管理行为提供了启示。
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引用次数: 0
Encouraging others to save water: Using definitions of the self to elucidate a social behavior in Florida, USA 鼓励他人节约用水:利用自我定义阐释美国佛罗里达州的一种社会行为
Q2 Social Sciences Pub Date : 2024-02-04 DOI: 10.1016/j.clrc.2024.100176
Laura A. Warner , John M. Diaz , Dharmendra Kalauni , Masoud Yazdanpanah

The purpose of this study was to determine how social norms and definitions of the self in terms of individualism-collectivism related to engagement in a public-sphere behavior, encouraging others to conserve water. To achieve this, we examined the public sphere behavior of encouraging others to conserve water through the lens of the Theory of Planned behavior. Data were collected from residents in Florida, USA. Cluster analysis was used to assign respondents to individual subgroups according to five variables: horizontal individualism index, vertical individualism index, horizontal collectivism index, vertical collectivism index, and behavioral intent. Then, group membership was used as the independent variable to compare subjective and descriptive norms, personal norms, attitude, perceived behavioral control, demographic characteristics, past and current behavior. Of the resulting two clusters, the Interdependent Conservation Advocates had greater identification with collectivism indices and had stronger intent to encourage others to conserve water, as compared to the Unconnected Bystanders. The former subgroup also reported significantly more positive subjective norms, descriptive norms, personal norms, attitudes, and perceived behavioral control. Perceived behavioral control marked the greatest practical difference between the groups. Interventions targeting this public sphere behavior should foster values of collectivism and increase perceived behavioral control by improving people's ability to encourage others to conserve water.

本研究旨在确定社会规范和个人主义-集体主义的自我定义与参与公共领域行为(鼓励他人节约用水)之间的关系。为此,我们从计划行为理论的角度研究了鼓励他人节约用水这一公共领域行为。数据收集自美国佛罗里达州的居民。我们采用聚类分析法,根据横向个人主义指数、纵向个人主义指数、横向集体主义指数、纵向集体主义指数和行为意向这五个变量将受访者划分到各个子群体中。然后,以群体成员身份为自变量,比较主观规范和描述性规范、个人规范、态度、感知行为控制、人口统计特征、过去和当前行为。在最终得出的两个分组中,相互依存的节水倡导者与无联系的旁观者相比,对集体主义指数的认同度更高,鼓励他人节水的意愿也更强烈。前者所报告的主观规范、描述性规范、个人规范、态度和行为控制感知也更积极。感知行为控制是两组之间最大的实际差异。针对这种公共领域行为的干预措施应通过提高人们鼓励他人节约用水的能力来培养集体主义价值观并增强行为控制感知。
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Cleaner and Responsible Consumption
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