Cleaner and Responsible Consumption最新文献

Within a circular bioeconomy, biodegradable bioplastics (BBPs) have been promoted in fast-moving consumer goods to contribute towards closed-loop material flows. Consumers play a key role as enablers of these flows, provided they accept, understand and dispose of BBPs appropriately. Informed by focus groups, a framework combining multiple behavioural and design theories was developed to identify and structure systemic factors influencing the flow of BBPs through the consumption phase, with a focus on disposal. An exploratory network analysis based on a survey of 457 and 284 participants from two universities in the United Kingdom and the United States was then conducted to explore the interplay between factors and intentions to dispose of BBPs in different waste streams. Access to adequate organic waste infrastructure and pre-existing knowledge of BBP terminology and disposal routes were most strongly associated with intentions to dispose of BBPs alongside food waste. Mapping and facilitating consumer behaviour in tackling BBP waste is pivotal in designing sustainable systems for these materials.

This research investigates how green competencies and values associated with carbon footprint directly influence sustainable performance. Additionally, it seeks to assess the indirect influence of green competencies and values concerning carbon footprint on sustainable performance, mediated by the willingness to mitigate carbon emissions. The research model was analyzed using Structural Equation Modeling (SEM), and data from 269 healthcare organizations were employed for this purpose. The findings reveal several significant relationships. Firstly, Green competencies were observed to positively and significantly influence the willingness to mitigate carbon footprint. Secondly, values related to carbon footprint were also found to positively influence the willingness to mitigate carbon footprint. Furthermore, the willingness to mitigate carbon footprint was identified as a positive enhancer of sustainable performance within healthcare organizations. In terms of indirect relationships and the mediation effect of willingness to mitigate carbon footprint, the results indicate that this willingness acts as a mediator. It mediates the connection between green competencies and sustainable performance, as well as between values related to carbon footprint and sustainable performance. As a result, this study contributes theoretically to four distinct areas. Additionally, it offers practical insights for healthcare managers and policymakers. Lastly, the study suggests possible directions for future research endeavours.

The face of earth is disturbed because of never ending pollutants from different sources including textile waste. Some consumers propagate that they are eco-conscious, but their intention does not translate well into their actions. The aim of present study is to identify the impact of pro-environmental values on green-purchase-behavior through the mediating role of green buying intentions and the moderating role of willingness-to-pay. And for this purpose, data were gathered through convenience sampling technique via self-administered questionnaire from 320 students that enrolled in different universities of Pakistan. Structural Equation Modelling (SEM) was used for analysing the data through AMOS. Results revealed that consumers are aware of environmental degradation and think of themselves as contributors towards preventing pollution by buying sustainable clothing. They don't consider price as hurdle between thought processes and the final buying decision. Moreover, willingness to pay had insignificant influence on the association among intention and behavior of green purchase. This research offers more insights for marketing managers, textile firms, policy makers, and students of marketing to look deeper into the gap between intent and behaviour towards green apparel buying.

The global culture of consumerism is fuelling the climate crisis. An increase in household consumption and the waste it creates holds many negative implications for consumers, businesses, brands, and governments alike. Thus a shift towards zero waste (ZW) behaviours among consumers is essential. To address a lack of understanding of ZW behaviours among individuals, this study investigated the intention to engage in these behaviours through the lens of the original theory of planned behaviour (TPB), with perceived behavioural control (PBC) as moderator. A survey of 486 South Africans validated the original TPB's ability to successfully model ZW behavioural intent, and confirmed the role of perceived behavioural control as moderator as opposed to its popularly accepted role as predictor. Various socio-demographic variables also played a significant moderating role in the model. This study also contributes to seven of the 2030 sustainable development goals (SDGs) of the United Nations (UN), and adds to the emerging stream of transformative consumer research (TCR). Several practical strategies are also offered to assist marketing practitioners and governments in increasing ZW behaviours to create a better environmental, economic, and societal future.

Purpose of the study

The focus area of this paper is Sustainable Consumption linked to Sustainable Development Goal (SDG) 12. It emphasizes Responsible Consumption and Production.

One of the most important SDGs for the fashion industry is SDG 12. About 98 million tonnes of non-renewable resources are used by fashion per year and out of this just 12 per cent of the material used in clothing is presently recycled. There is an increasing trend in modern consumers to buy pre-loved apparel which are good looking and affordable too.

Design/methodology/approach

A qualitative research method was adopted for this study and 36 consumers were interviewed in-depth to find out the reasons behind it. A purposeful Snowball sampling method is used for this study across India. The interview method is adopted to collect the data.

Findings

It is found that modern consumers buy their clothes from second-hand stores both online and offline. They have multiple reasons for this as it is cheap and affordable yet stylish clothing, easy shopping, temptation most of the time, and fast fashion.

Originality

This paper is of first of its kind which deals with both buyers and sellers of the second-hand market emphasizing environmental sustainability.

This study aims to examine how people's perceived characteristics of environmental risks and environmental health risks, as associated with COVID-19 infectious waste problems, affect their participation in sustainable infectious waste management behaviours (i.e. infectious waste minimization, waste collection awareness, and infectious waste segregation). Questionnaires were conducted with 521 people living in Bangkok, Thailand. Confirmatory factor analysis (CFA) was carried out to validate the study variables, followed by structural equation modelling (SEM) to test how perceived characteristics of environmental risks (perceived ecological threat occurrence to the environment and perceived severity of the threat to the environment), the environmental health risks themselves (perceived ecological threat occurrence to human health and perceived severity of the threat to human health) and socio-economic characteristics influence individuals' sustainable infectious waste management behaviours. The results revealed that perceived ecological threat occurrence to the environment and human health did not statistically affect all types of sustainable infectious waste management behaviours, but perceived severity of the ecological threat to human health significantly affected individuals' infectious waste minimization and segregation. Perceived severity of the ecological threat to the environment only affected infectious waste collection awareness. In addition, the respondents' age and education level positively and significantly affected most types of behaviours, whereas income only had a negative effect on respondents' infectious waste minimization. These results provide implications for the development of communication strategies to motivate people to participate in sustainable infectious waste management behaviours.

The purpose of this study was to determine how social norms and definitions of the self in terms of individualism-collectivism related to engagement in a public-sphere behavior, encouraging others to conserve water. To achieve this, we examined the public sphere behavior of encouraging others to conserve water through the lens of the Theory of Planned behavior. Data were collected from residents in Florida, USA. Cluster analysis was used to assign respondents to individual subgroups according to five variables: horizontal individualism index, vertical individualism index, horizontal collectivism index, vertical collectivism index, and behavioral intent. Then, group membership was used as the independent variable to compare subjective and descriptive norms, personal norms, attitude, perceived behavioral control, demographic characteristics, past and current behavior. Of the resulting two clusters, the Interdependent Conservation Advocates had greater identification with collectivism indices and had stronger intent to encourage others to conserve water, as compared to the Unconnected Bystanders. The former subgroup also reported significantly more positive subjective norms, descriptive norms, personal norms, attitudes, and perceived behavioral control. Perceived behavioral control marked the greatest practical difference between the groups. Interventions targeting this public sphere behavior should foster values of collectivism and increase perceived behavioral control by improving people's ability to encourage others to conserve water.

Modern dietary habits pose large threats to the global vision for a sustainable food system transition, intensifying discussions around the urgency for educational initiatives that can promote more sustainable food consumption practices. However, research has not sufficiently studied food consumers' moral background, despite its strong influence on food choices, while relevant research on school-aged consumers is even scarcer. This study focuses on two individual ethical decision-making processes regarding food sustainability: moral judgments and moral motives. Data was selected using non-probability, opportunity sampling from 587 students attending the last two grades of primary school in the Region of Western Macedonia, Greece. Participants completed a Likert-scale questionnaire, which adopted a holistic approach towards food sustainability, incorporating the following 12 variables associated with all three domains of sustainability (environmental, societal, economic): Biodiversity, Carbon footprint, Soil, water and air conservation, (Food) loss and waste, Water footprint, Nutrition and health, Animal welfare, Workers' rights and safety, Cultural traditions, Food supply, Tax revenues and Profits, Jobs/incomes. In the moral motives scale, additional variables associated with non-moral considerations were also assessed: Sensory Appeal, Mood, Promotion, Social influence, Convenience and Familiarity. For the moral judgments scale, findings revealed low to medium scores for all the domains and among the variables associated with a sustainable food system, the lowest mean scores being recorded in those linked to the social dimension of sustainability. Regarding food consumption motives, results indicate that non-moral considerations prevail remarkably over moral ones and are linked to all three domains of sustainability. Statistical testing identified grade level, gender, place of residence and participation in environmental, health or food education school programs as factors influencing certain aspects of students’ moral thinking at a statistically significant level. Insights gained from this study can contribute to educational and other agendas aiming to promote sustainable food consumption.

This study is driven by the absence of thorough investigations into the behavioral intentions of organizational consumers in the B2B market for paint and coatings, particularly within the industrial and marine coatings sector in Vietnam. Employing the stimulus–organism–response model, we tested the relationship between corporate social responsibility (CSR), green brand image (GBI), green trust (GT), and behavioral intentions (word-of-mouth intention, willingness to pay, and purchase intention) in the Vietnamese industrial and marine coatings industry. We also examined how GBI and GT mediate the relationship between CSR and behavioral intentions. Structural equation modeling was used to test the structural and measurement models and hypothetical relationships. The sample comprised 332 responses from stakeholders in the Vietnamese coating industry. Evidently, GT and CSR positively influenced word-of-mouth, willingness-to-pay, and green purchase intentions, with trust and commitment to sustainability being important drivers. While GBI positively influences purchase intention and willingness-to-pay, it has a weak effect on word-of-mouth intention, indicating that additional strategies are needed to stimulate word of mouth. Further, GT mediates the relationship between green purchase intentions and GBI, as well as between CSR and green purchase intentions. The outcomes highlight the value of incorporating CSR, GT, and GBI into the business strategies of Vietnamese industrial and marine coating companies. We discuss several theoretical and managerial implications, and the importance of studying the influence of GT, CSR, and GBI on consumers’ behavioral intentions across various cultural contexts.