Otome games are virtual romance games in which the player takes on the role of a female character and interacts with several male characters. This type of game initially originated in Japan has gradually become a hit in China in recent years. "Love and Deepspace" is the latest achievement of the current domestic otome games. From their appearance to their professional status, the female characters in this game are independent and mature individuals. Also, the plot and lines are more powerful than those in previous games of the same genre where the female characters used to be delicate and vulnerable. Meanwhile, game characters do not simply display "masculinity" or "femininity" in line with their gender, and personality traits that are simply divided by gender are overridden and reshaped. Back in the real world today, more and more women are no longer constrained to marriage and family. Instead, they are enjoying a life of celibacy, free from the implicit norms imposed on women by society's "doing gender". They seek the right to freely express their feelings and have fun, and the space provided by otome video games has fulfilled their demand. Combining with Butler's theory of "undoing gender" and reflecting on the current social reality, this paper attempts to analyze how gender performs in “Love and Deepspace” and explore how the game subverts the traditional heteronormative relationship model and resists the binary opposition between men and women, thus gaining the popularity of many female players.
{"title":"Digital Romance: Investigating The Drivers of Otome Games' Increased Popularity in China Based On \"Undoing Gender\"","authors":"Yunting Nie","doi":"10.54097/yqjx1t38","DOIUrl":"https://doi.org/10.54097/yqjx1t38","url":null,"abstract":" \u0000Otome games are virtual romance games in which the player takes on the role of a female character and interacts with several male characters. This type of game initially originated in Japan has gradually become a hit in China in recent years. \"Love and Deepspace\" is the latest achievement of the current domestic otome games. From their appearance to their professional status, the female characters in this game are independent and mature individuals. Also, the plot and lines are more powerful than those in previous games of the same genre where the female characters used to be delicate and vulnerable. Meanwhile, game characters do not simply display \"masculinity\" or \"femininity\" in line with their gender, and personality traits that are simply divided by gender are overridden and reshaped. Back in the real world today, more and more women are no longer constrained to marriage and family. Instead, they are enjoying a life of celibacy, free from the implicit norms imposed on women by society's \"doing gender\". They seek the right to freely express their feelings and have fun, and the space provided by otome video games has fulfilled their demand. Combining with Butler's theory of \"undoing gender\" and reflecting on the current social reality, this paper attempts to analyze how gender performs in “Love and Deepspace” and explore how the game subverts the traditional heteronormative relationship model and resists the binary opposition between men and women, thus gaining the popularity of many female players.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mengze Li, Dayong Niu, Yuxin Lin, Shuwei Li, Xiaojing Wang
The number of births in China increased slightly in 2016-2017 after China implemented a two-child policy and provided certain subsidies for second-child births. However, since 2018, the overall number of births in China has begun to decline, reflecting the waning effect of the policy. High and cold regions, especially Heilongjiang Province, have seen their birth rates rise far below the national average despite adopting such policies. The passive response of the two-child subsidy policy in the northeast region in the high-cold environment reveals the underlying economic and social reasons. Then what economic and social factors have an impact on the effectiveness of the two-child subsidy policy in the high-cold region? For this reason, we have launched an in-depth investigation. To further analyze the effectiveness of the two-child subsidy policy, we further designed a more targeted questionnaire. The text selected Harbin City, Beijing City, Qingdao City and Nanning City to study the fertility intention, and carried out in-depth research online and offline. Since the questionnaires collected were targeted at four provinces in China, considering the multi-layer nesting of data, we adopted a multi-level model to analyze the changes of factors affecting the intention of having a second child before and after the introduction of regional variables, and then explored the differences of influencing factors among regions. Through the above research, we found that although the initial fertility policy promoted a certain degree of fertility intention and birth rate, the long-term impact was limited, and the effect of economic subsidies was eroded by high living costs, regional differences, and insufficient publicity and implementation. The increasing pressure on the cost of childbirth, education, medical care and housing further inhibits the willingness to have children. The second-child subsidy policy has significant differences in satisfaction and demand among provinces, and it is difficult to achieve the desired policy effect by relying solely on economic subsidies. It is necessary to consider regional differences and family personality differences to formulate comprehensive policies to encourage childbirth, including the implementation of economic subsidies, social support, career development, education and medical resources, maternity leave support and other comprehensive policies.
{"title":"Research on the effectiveness of second-child subsidy policy in high-cold areas based on multi-level model","authors":"Mengze Li, Dayong Niu, Yuxin Lin, Shuwei Li, Xiaojing Wang","doi":"10.54097/4v7bj093","DOIUrl":"https://doi.org/10.54097/4v7bj093","url":null,"abstract":"The number of births in China increased slightly in 2016-2017 after China implemented a two-child policy and provided certain subsidies for second-child births. However, since 2018, the overall number of births in China has begun to decline, reflecting the waning effect of the policy. High and cold regions, especially Heilongjiang Province, have seen their birth rates rise far below the national average despite adopting such policies. The passive response of the two-child subsidy policy in the northeast region in the high-cold environment reveals the underlying economic and social reasons. Then what economic and social factors have an impact on the effectiveness of the two-child subsidy policy in the high-cold region? For this reason, we have launched an in-depth investigation. To further analyze the effectiveness of the two-child subsidy policy, we further designed a more targeted questionnaire. The text selected Harbin City, Beijing City, Qingdao City and Nanning City to study the fertility intention, and carried out in-depth research online and offline. Since the questionnaires collected were targeted at four provinces in China, considering the multi-layer nesting of data, we adopted a multi-level model to analyze the changes of factors affecting the intention of having a second child before and after the introduction of regional variables, and then explored the differences of influencing factors among regions. Through the above research, we found that although the initial fertility policy promoted a certain degree of fertility intention and birth rate, the long-term impact was limited, and the effect of economic subsidies was eroded by high living costs, regional differences, and insufficient publicity and implementation. The increasing pressure on the cost of childbirth, education, medical care and housing further inhibits the willingness to have children. The second-child subsidy policy has significant differences in satisfaction and demand among provinces, and it is difficult to achieve the desired policy effect by relying solely on economic subsidies. It is necessary to consider regional differences and family personality differences to formulate comprehensive policies to encourage childbirth, including the implementation of economic subsidies, social support, career development, education and medical resources, maternity leave support and other comprehensive policies.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"27 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Under the background of China's "carbon peaking and carbon neutrality goals" and the reform of global environmental governance, environmental behaviors of citizens are more deeply integrated into the national ecological environment governance system. Furthermore, individual environmental behaviors are gradually occupying an increasingly important position in the national ecological environment governance. Using the data of Chinese General Social Survey in 2021 (CGSS2021), this study investigates the relationship between an individual's educational attainment and environment-friendly behavior conduct, as well as the mediating function of environmental concern. The study finds that, first, after controlling for the major social and demographic variables that affect an individual's environment-friendly behavior, there are valid evidences illustrating positive relationship between education level and environment-friendly behavior. Second, when the education level of individuals is given, the stronger the environmental perception of individuals, the higher the severity of environmental problems, and the more obvious the positive effect of education on environment-friendly behaviors. Third, the individual's education level affects the environment-friendly behavior by influencing the individual's environmental concern to some extent. Last but not least, this paper has certain implications for individual environmental participation and ecological civilization construction of "beautiful China".
{"title":"Education And Environment-Friendly Behavior: The Mediating Role of Environmental Concern","authors":"Ruicheng Yang","doi":"10.54097/btjccj40","DOIUrl":"https://doi.org/10.54097/btjccj40","url":null,"abstract":"Under the background of China's \"carbon peaking and carbon neutrality goals\" and the reform of global environmental governance, environmental behaviors of citizens are more deeply integrated into the national ecological environment governance system. Furthermore, individual environmental behaviors are gradually occupying an increasingly important position in the national ecological environment governance. Using the data of Chinese General Social Survey in 2021 (CGSS2021), this study investigates the relationship between an individual's educational attainment and environment-friendly behavior conduct, as well as the mediating function of environmental concern. The study finds that, first, after controlling for the major social and demographic variables that affect an individual's environment-friendly behavior, there are valid evidences illustrating positive relationship between education level and environment-friendly behavior. Second, when the education level of individuals is given, the stronger the environmental perception of individuals, the higher the severity of environmental problems, and the more obvious the positive effect of education on environment-friendly behaviors. Third, the individual's education level affects the environment-friendly behavior by influencing the individual's environmental concern to some extent. Last but not least, this paper has certain implications for individual environmental participation and ecological civilization construction of \"beautiful China\".","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"34 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Internet is changing the way people live all the time. With the development of the country’s information technology, the transmission and sharing of data information is more and more convenient, which has completely changed the way people live, work, and study. In the era of big data, data has become an important element of enterprise development, and those who have mastered the data have the key conditions for development. But at the same time, information security has become a common concern. Especially for banks in the digital era, the information security of banks will face many security risks. Suppose the information security management system of the bank is not perfect. In that case, the leakage and loss of important information and data will cause very serious consequences and even bring greater risks to the bank’s operation and management. Therefore, the protection of information security is particularly important. In view of this, this topic will take the USA of Industrial and Commercial Bank of China (ICBC, USA) as a case study to study its information security management and protection.
{"title":"Research on Information Security Management and Protection Measures of Financial Enterprises in the Era of Big Data---Take the USA of Industrial and Commercial Bank of China","authors":"Chuhan Sun","doi":"10.54097/kh6a2z71","DOIUrl":"https://doi.org/10.54097/kh6a2z71","url":null,"abstract":"The Internet is changing the way people live all the time. With the development of the country’s information technology, the transmission and sharing of data information is more and more convenient, which has completely changed the way people live, work, and study. In the era of big data, data has become an important element of enterprise development, and those who have mastered the data have the key conditions for development. But at the same time, information security has become a common concern. Especially for banks in the digital era, the information security of banks will face many security risks. Suppose the information security management system of the bank is not perfect. In that case, the leakage and loss of important information and data will cause very serious consequences and even bring greater risks to the bank’s operation and management. Therefore, the protection of information security is particularly important. In view of this, this topic will take the USA of Industrial and Commercial Bank of China (ICBC, USA) as a case study to study its information security management and protection.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"13 s1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the context of heightened regulatory scrutiny within the Chinese real estate sector, this paper investigates the motives and implications of substantial dividend payouts by real estate enterprises. The backdrop is defined by the "Three Red Lines" policy, which aims to stabilize the economic turmoil by imposing strict financial constraints on these companies. This study delves into the reasons behind these large dividends, hypothesizing that such practices are used to project financial health and appease regulatory bodies, while also satisfying strategic interests of major shareholders. Findings suggest that while these dividends serve to reassure investors about a company’s financial stability, they also exacerbate financial vulnerabilities, leading to increased risk of operational failures. This study contributes to the discourse by linking dividend policies with broader economic impacts and providing insights into how regulatory frameworks could be adapted to mitigate these risks, thereby fostering a more stable real estate market.
{"title":"Strategic Dividend Payouts in the Chinese Real Estate Sector: Navigating Regulatory Pressures and Shareholder Interests","authors":"Xiyuan Li","doi":"10.54097/w78f6767","DOIUrl":"https://doi.org/10.54097/w78f6767","url":null,"abstract":"In the context of heightened regulatory scrutiny within the Chinese real estate sector, this paper investigates the motives and implications of substantial dividend payouts by real estate enterprises. The backdrop is defined by the \"Three Red Lines\" policy, which aims to stabilize the economic turmoil by imposing strict financial constraints on these companies. This study delves into the reasons behind these large dividends, hypothesizing that such practices are used to project financial health and appease regulatory bodies, while also satisfying strategic interests of major shareholders. Findings suggest that while these dividends serve to reassure investors about a company’s financial stability, they also exacerbate financial vulnerabilities, leading to increased risk of operational failures. This study contributes to the discourse by linking dividend policies with broader economic impacts and providing insights into how regulatory frameworks could be adapted to mitigate these risks, thereby fostering a more stable real estate market.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"12 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Under the background of unprecedented transformation in the labor market in China, third-party labor dispatch has gained a pivotal role in the market. This study aims to explore the role of third-party labor dispatch in China's labor market and the challenges it brings. The study focuses on the number of employment opportunities provided by third-party labor dispatch and the distribution of these opportunities across different industries and regions. Through the comparison of key indicators such as wage level, welfare benefits and career stability, it is found that there are problems such as poor employment quality and insufficient protection of workers' rights and interests in labor dispatch, and government should pay attention to the profound impact of labor dispatch on the structure of the labor market, encourage them to create jobs, and prevent social and economic inequality. Future prospective studies should further explore how to balance these interests within the legal framework to achieve fairness and efficiency in the labor market.
{"title":"Third-Party Labor Dispatch under the Policy and Legal Framework: The Impact on the Chinese Labor Market","authors":"Hao Jiang","doi":"10.54097/c8x6j541","DOIUrl":"https://doi.org/10.54097/c8x6j541","url":null,"abstract":"Under the background of unprecedented transformation in the labor market in China, third-party labor dispatch has gained a pivotal role in the market. This study aims to explore the role of third-party labor dispatch in China's labor market and the challenges it brings. The study focuses on the number of employment opportunities provided by third-party labor dispatch and the distribution of these opportunities across different industries and regions. Through the comparison of key indicators such as wage level, welfare benefits and career stability, it is found that there are problems such as poor employment quality and insufficient protection of workers' rights and interests in labor dispatch, and government should pay attention to the profound impact of labor dispatch on the structure of the labor market, encourage them to create jobs, and prevent social and economic inequality. Future prospective studies should further explore how to balance these interests within the legal framework to achieve fairness and efficiency in the labor market.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"33 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since the Space Race, a new round of space race has emerged, and space, as an important field for the future of human development, has rich resources and endless space for development, which must be explored by all countries. Space development is one of the topics of national attention today, and researchers have found that there are many countries currently involved in space development, but there are gaps in the study of the international pattern of space development. Thus, three countries, China, Japan and Russia, are selected to represent the first, second and third levels of international space development, respectively. Through the analysis of the current state of space development, cooperation, and problems and challenges faced by the three countries, the overall status of the countries in space development is clarified and appropriate recommendations are made. This research found that the current competition in international space development is intense, and the high investment in space development of countries is developing rapidly, but there are many problems, such as environmental issues, issues of the legal system, financial issues, and so on.
{"title":"Research on the International Space Development Pattern","authors":"Hengyu Liu","doi":"10.54097/f9avdf40","DOIUrl":"https://doi.org/10.54097/f9avdf40","url":null,"abstract":"Since the Space Race, a new round of space race has emerged, and space, as an important field for the future of human development, has rich resources and endless space for development, which must be explored by all countries. Space development is one of the topics of national attention today, and researchers have found that there are many countries currently involved in space development, but there are gaps in the study of the international pattern of space development. Thus, three countries, China, Japan and Russia, are selected to represent the first, second and third levels of international space development, respectively. Through the analysis of the current state of space development, cooperation, and problems and challenges faced by the three countries, the overall status of the countries in space development is clarified and appropriate recommendations are made. This research found that the current competition in international space development is intense, and the high investment in space development of countries is developing rapidly, but there are many problems, such as environmental issues, issues of the legal system, financial issues, and so on.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"32 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
After the May Fourth Movement in 1919, Western opera, along with other Western cultures, entered China with little response. However, after a century of development, the collision and integration of these two cultures eventually led to the incorporation of traditional Chinese music elements into opera. The Chinese opera was gradually becoming an important part of Chinese music culture. How is the traditional Chinese music fused into the Chinese opera? What is the status of this music culture? This paper is going to explore the integration of traditional Chinese music elements and investigate the problems encountered in the process of nationalization of Western opera in China. Through the analysis of Chinese operatic works and the status of the musical form within its cultural context, the author concludes that the nationalization of Chinese opera is still an ongoing process.
{"title":"The Nationalization of Western Opera in China","authors":"Ruizi Jiang","doi":"10.54097/h3wgnr82","DOIUrl":"https://doi.org/10.54097/h3wgnr82","url":null,"abstract":"After the May Fourth Movement in 1919, Western opera, along with other Western cultures, entered China with little response. However, after a century of development, the collision and integration of these two cultures eventually led to the incorporation of traditional Chinese music elements into opera. The Chinese opera was gradually becoming an important part of Chinese music culture. How is the traditional Chinese music fused into the Chinese opera? What is the status of this music culture? This paper is going to explore the integration of traditional Chinese music elements and investigate the problems encountered in the process of nationalization of Western opera in China. Through the analysis of Chinese operatic works and the status of the musical form within its cultural context, the author concludes that the nationalization of Chinese opera is still an ongoing process.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"20 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the managerial incentives of earnings management of Chinese real estate companies with focuses on the high dividend payout and the effect of the “three red lines” policy which stipulates that several solvency and liquidity ratios should be higher than certain levels and then raise demand for increasing cash holding of real estate companies. The pressure from policy requirements may motivate managers to earnings management techniques related to discretionary accruals and real activities to inflate earnings for certain targets including dividend payments and debt-to-equity ratio. Accrual-based and real activities management are proxied by modified Jones’ model and Roychowdhury’s model respectively. Key findings are that managers of Chinese real estate companies tend to use discretionary accruals to inflate operating income and to manipulate real activities to increase cash holdings to meet the policy requirements and that dividend payments stickness still hold under the pressure from external stakeholders but may be supported by inflated income.
本研究探讨了中国房地产公司收益管理的管理动机，重点关注高股利支付以及 "三条红线 "政策的影响。"三条红线 "政策规定，偿债能力和流动性比率应高于一定水平，进而提高了房地产公司增加现金持有量的要求。来自政策要求的压力可能会促使管理者采用与酌定应计项目和实际活动有关的收益管理技术，以夸大包括股利支付和资产负债率在内的某些目标的收益。应计制管理和实际活动管理分别通过修正的 Jones 模型和 Roychowdhury 模型来体现。主要发现是，中国房地产公司的管理者倾向于使用酌定应计制来夸大营业收入，并操纵实际活动来增加现金持有量，以满足政策要求；在外部利益相关者的压力下，股利支付粘性仍然存在，但可能得到夸大收入的支持。
{"title":"Research on Dividend Payout of Chinese Real Estate Companies by Inflated Earnings","authors":"Mengbo Liao","doi":"10.54097/qzbh3x53","DOIUrl":"https://doi.org/10.54097/qzbh3x53","url":null,"abstract":"This study examines the managerial incentives of earnings management of Chinese real estate companies with focuses on the high dividend payout and the effect of the “three red lines” policy which stipulates that several solvency and liquidity ratios should be higher than certain levels and then raise demand for increasing cash holding of real estate companies. The pressure from policy requirements may motivate managers to earnings management techniques related to discretionary accruals and real activities to inflate earnings for certain targets including dividend payments and debt-to-equity ratio. Accrual-based and real activities management are proxied by modified Jones’ model and Roychowdhury’s model respectively. Key findings are that managers of Chinese real estate companies tend to use discretionary accruals to inflate operating income and to manipulate real activities to increase cash holdings to meet the policy requirements and that dividend payments stickness still hold under the pressure from external stakeholders but may be supported by inflated income.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"71 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luxury brands and goods are still leading the fashion trends and play a significant role in people’s physical and mental pursuits. Women nowadays are becoming the largest customer group of luxury goods. Facing the female customer group that has high purchase power, it is crucial to think of some strategies that favor female customers to boost profit and build customer loyalty. This article will concentrate on challenging traditional marketing strategies to meet female customers’ demands by using secondary research to summarize a set of strategy profiles, including brand philosophy, design, and marketing strategies. Luxury brands should consider more about the female gaze in terms of the three perspectives, the behaviors that meet the needs and wants of the female customer groups so that more women may be willing to contribute to the sales of luxury brands. This article is part of the larger topic of femvertising and the empowerment of female customers, which has been still a blank area waiting to be investigated.
{"title":"Luxury Brands and the Female Gaze: Challenging Traditional Marketing Strategies","authors":"Zixun Huang","doi":"10.54097/01axqd77","DOIUrl":"https://doi.org/10.54097/01axqd77","url":null,"abstract":"Luxury brands and goods are still leading the fashion trends and play a significant role in people’s physical and mental pursuits. Women nowadays are becoming the largest customer group of luxury goods. Facing the female customer group that has high purchase power, it is crucial to think of some strategies that favor female customers to boost profit and build customer loyalty. This article will concentrate on challenging traditional marketing strategies to meet female customers’ demands by using secondary research to summarize a set of strategy profiles, including brand philosophy, design, and marketing strategies. Luxury brands should consider more about the female gaze in terms of the three perspectives, the behaviors that meet the needs and wants of the female customer groups so that more women may be willing to contribute to the sales of luxury brands. This article is part of the larger topic of femvertising and the empowerment of female customers, which has been still a blank area waiting to be investigated.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"18 11‐12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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