With the high popularity of travel, a large number of new "internet celebrity cities" have emerged one after another, becoming the new favorites of social media and sparking social discussions. It has also sparked a lot of thinking from city propaganda offices. This research studies the reasons for the popularity of emerging tourism cities, represented by Zibo and Harbin, in the post-pandemic era, as well as the marketing strategies behind them. By comparing the two cities, and analyzing the commonalities of IP marketing, internet checkpoint, destination image, and government actions, several necessary conditions for building a tourism city can be identified. Then, this paper analyzes the potential and shortcomings of the development of the tourism industry in Fuzhou and combines these conclusions with the actual situation of Fuzhou to draw inspiration for tourism in Fuzhou. Then, it proposes suggestions from the aspects of creating local characteristic IPs and comprehensively ensuring the satisfaction of tourists.
{"title":"Explosion Of Emerging Tourism Cities in China and The Inspirations for The Development of Tourism Industry in Fuzhou","authors":"Yuehan Tao","doi":"10.54097/5kge4z39","DOIUrl":"https://doi.org/10.54097/5kge4z39","url":null,"abstract":"With the high popularity of travel, a large number of new \"internet celebrity cities\" have emerged one after another, becoming the new favorites of social media and sparking social discussions. It has also sparked a lot of thinking from city propaganda offices. This research studies the reasons for the popularity of emerging tourism cities, represented by Zibo and Harbin, in the post-pandemic era, as well as the marketing strategies behind them. By comparing the two cities, and analyzing the commonalities of IP marketing, internet checkpoint, destination image, and government actions, several necessary conditions for building a tourism city can be identified. Then, this paper analyzes the potential and shortcomings of the development of the tourism industry in Fuzhou and combines these conclusions with the actual situation of Fuzhou to draw inspiration for tourism in Fuzhou. Then, it proposes suggestions from the aspects of creating local characteristic IPs and comprehensively ensuring the satisfaction of tourists.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"65 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the continuous progress of China's legal construction process, the problem of China's rural legal governance has become increasingly apparent. Based on the perspective of legal pluralism, compared with the top-down laws enacted by the state, the folk law plays the function of law in a broader sense, with more direct mechanism of action and more far-reaching social connection. The folk law needs to be paid attention to, and the folk law needs to be modified and institutionalized. The problems of weak legal consciousness, deviation of legal understanding and low enthusiasm for legal study. As the representative of the folk law, there are obvious deficiencies in the formulation, review, implementation and remedy of written village regulations in rural China. Solving the above problems is a key step in the construction of rural rule of law in China. Based on a full analysis of the importance of the folk law in the context of legal pluralism, this paper takes H village in S Province as an example to affirm the importance of village regulations to the rule of law governance in rural areas. At the same time, it takes H village in S Province as a model to discuss the existing problems of village regulations, to provide a basis for further improving the legal system of village regulations and promoting the rule of law governance in rural areas.
随着我国法制建设进程的不断推进，我国农村法律治理问题日益凸显。基于法律多元化的视角，与国家自上而下制定的法律相比，民间法发挥的法律功能更为广泛，作用机制更为直接，社会联系更为深远。民间法需要得到重视，民间法需要得到修改和制度化。法律意识淡薄、法律认识偏差、学法热情不高等问题。作为民间法的代表，中国农村成文村规民约在制定、审查、执行、救济等方面存在明显不足。解决上述问题是我国农村法治建设的关键一步。本文在充分分析法律多元化背景下民间法重要性的基础上，以 S 省 H 村为例，肯定了村规民约对农村法治治理的重要性。同时，以 S 省 H 村为样本，探讨村规民约存在的问题，为进一步完善村规民约法律体系、推进农村法治治理提供依据。
{"title":"Research On the Legal Legitimacy and Current Situation of Village Regulations from The Perspective of Legal Pluralism","authors":"Shengyuan Yuan","doi":"10.54097/vdejr509","DOIUrl":"https://doi.org/10.54097/vdejr509","url":null,"abstract":"With the continuous progress of China's legal construction process, the problem of China's rural legal governance has become increasingly apparent. Based on the perspective of legal pluralism, compared with the top-down laws enacted by the state, the folk law plays the function of law in a broader sense, with more direct mechanism of action and more far-reaching social connection. The folk law needs to be paid attention to, and the folk law needs to be modified and institutionalized. The problems of weak legal consciousness, deviation of legal understanding and low enthusiasm for legal study. As the representative of the folk law, there are obvious deficiencies in the formulation, review, implementation and remedy of written village regulations in rural China. Solving the above problems is a key step in the construction of rural rule of law in China. Based on a full analysis of the importance of the folk law in the context of legal pluralism, this paper takes H village in S Province as an example to affirm the importance of village regulations to the rule of law governance in rural areas. At the same time, it takes H village in S Province as a model to discuss the existing problems of village regulations, to provide a basis for further improving the legal system of village regulations and promoting the rule of law governance in rural areas.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"61 s82","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Japanese film "Love Letter" deeply explores death and its interweaving with love, revealing human emotions and cultural attitudes towards death. Director Junji Iwai skillfully manipulated the themes of memory, longing, and acceptance through the roles of Hiroko and Shuki Fujii, inviting the audience to contemplate existential issues regarding the meaning and purpose of life. Through a non-linear narrative structure, this film delves into the eternal essence of love, even in death. Memories of past love and connections with deceased loved ones catalyze emotional reflection and growth, highlighting the irreversible interconnection between time and life. In addition, cultural values such as "one ear unconsciousness" and beliefs surrounding death shape a portrayal of love and death. Although the exploration of love and death has triggered profound emotional reactions and philosophical contemplation, it has also raised people's awareness of challenges such as idealizing sadness and reinforcing stereotypes. To maintain a positive impact, the authenticity and depth of narrative descriptions should be given priority, while having different perspectives on love and death. In managing love and loss, efforts should also focus on promoting autonomy, happiness, and personal growth, while providing resources on healthy relationship dynamics and cultural backgrounds. Essentially, "Love Letter" explores the aesthetics of death in Japanese films, prompting viewers to reflect on their experiences and perspectives, and deepening their understanding of the eternal nature of human nature and love.
{"title":"The Aesthetics of Death in the Japanese Film \"Love Letter\"","authors":"Ran Wang","doi":"10.54097/f896dh05","DOIUrl":"https://doi.org/10.54097/f896dh05","url":null,"abstract":"The Japanese film \"Love Letter\" deeply explores death and its interweaving with love, revealing human emotions and cultural attitudes towards death. Director Junji Iwai skillfully manipulated the themes of memory, longing, and acceptance through the roles of Hiroko and Shuki Fujii, inviting the audience to contemplate existential issues regarding the meaning and purpose of life. Through a non-linear narrative structure, this film delves into the eternal essence of love, even in death. Memories of past love and connections with deceased loved ones catalyze emotional reflection and growth, highlighting the irreversible interconnection between time and life. In addition, cultural values such as \"one ear unconsciousness\" and beliefs surrounding death shape a portrayal of love and death. Although the exploration of love and death has triggered profound emotional reactions and philosophical contemplation, it has also raised people's awareness of challenges such as idealizing sadness and reinforcing stereotypes. To maintain a positive impact, the authenticity and depth of narrative descriptions should be given priority, while having different perspectives on love and death. In managing love and loss, efforts should also focus on promoting autonomy, happiness, and personal growth, while providing resources on healthy relationship dynamics and cultural backgrounds. Essentially, \"Love Letter\" explores the aesthetics of death in Japanese films, prompting viewers to reflect on their experiences and perspectives, and deepening their understanding of the eternal nature of human nature and love.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"1 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the rapid development of the retail industry, new retail formats are emerging. Walmart, as a globally recognized retail brand, faces challenges in its transformation in the Chinese market. The research objective of this paper is to analyze Walmart's business model and value chain to provide reference suggestions for its digital transformation under the new retail model. This paper mainly studies Walmart's business model and compares it with Yonghui Superstores, conducts value chain and SWOT analysis on Walmart, and finds that Walmart's development in the Chinese market can not only rely on physical stores for sales but also needs to capture the market through omnichannel to retain customers. At the same time, Walmart needs to expand its business and utilize its advantages to attract more potential customers in areas not covered by the stores and put forward the suggestions that retailers need to carry out digital transformation and innovation in the future continuously, the continuous promotion of online e-commerce platforms, the aging offline layout, and the opening of a new track for pre-prepared dishes.
{"title":"Analysis of Walmart's New Retail Business Model","authors":"Xiaoyang Liu","doi":"10.54097/x33bc453","DOIUrl":"https://doi.org/10.54097/x33bc453","url":null,"abstract":"With the rapid development of the retail industry, new retail formats are emerging. Walmart, as a globally recognized retail brand, faces challenges in its transformation in the Chinese market. The research objective of this paper is to analyze Walmart's business model and value chain to provide reference suggestions for its digital transformation under the new retail model. This paper mainly studies Walmart's business model and compares it with Yonghui Superstores, conducts value chain and SWOT analysis on Walmart, and finds that Walmart's development in the Chinese market can not only rely on physical stores for sales but also needs to capture the market through omnichannel to retain customers. At the same time, Walmart needs to expand its business and utilize its advantages to attract more potential customers in areas not covered by the stores and put forward the suggestions that retailers need to carry out digital transformation and innovation in the future continuously, the continuous promotion of online e-commerce platforms, the aging offline layout, and the opening of a new track for pre-prepared dishes.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"1 s1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The housing problem is related to the happiness of the country and the well-being of the people, which plays an important role in citizens’ life, but in many big cities in China, such as Guangzhou, Shenzhen, Shanghai and Beijing, the price of housing is extremely high, so that many residents do not have enough financial ability to afford. This paper focuses on the housing problems of new residents and young people in Shenzhen, one of the four first-tier cities in China: high prices, poor rental system and insufficient land supply, analyzes the necessity and importance of the study, and gives four major suggestions from the government's macroscopic point of view: insisting on rejecting property speculation, perfecting the rental system, giving full play to the role of the housing fund and encouraging diversified housing supply. It is hoped that the housing problems of new residents and young people in big cities can be alleviated.
{"title":"Research On the Housing Problems of New Residents and Youth in First-Tier Cities and Exploration of Countermeasures--Based on Shenzhen, China","authors":"Yulan Rao","doi":"10.54097/8hhy6269","DOIUrl":"https://doi.org/10.54097/8hhy6269","url":null,"abstract":"The housing problem is related to the happiness of the country and the well-being of the people, which plays an important role in citizens’ life, but in many big cities in China, such as Guangzhou, Shenzhen, Shanghai and Beijing, the price of housing is extremely high, so that many residents do not have enough financial ability to afford. This paper focuses on the housing problems of new residents and young people in Shenzhen, one of the four first-tier cities in China: high prices, poor rental system and insufficient land supply, analyzes the necessity and importance of the study, and gives four major suggestions from the government's macroscopic point of view: insisting on rejecting property speculation, perfecting the rental system, giving full play to the role of the housing fund and encouraging diversified housing supply. It is hoped that the housing problems of new residents and young people in big cities can be alleviated.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"55 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
High school English textbooks play a pivotal role in the English learning effectiveness of high school students. Following the implementation of the "Double Reduction" policy in Mainland China in 2021, there have been significant changes in the English learning approaches of high school students, necessitating adjustments in the content of English textbooks. This study selected two widely used high school English textbooks published by the Foreign Language Teaching and Research Press, specifically the English (New Standard) (Volume 1, 2004 edition) and the General Senior High School English Textbook (Volume 1, 2022 edition). Based on the theory of visual grammar, a multimodal comparative analysis was conducted. The findings suggest that the latter is more suitable for first-year students in high schools after "Double Reduction". The former requires improvements in content difficulty, learning objectives, intercultural communication, and media technology utilization. This research offers insights for textbook compilation and enhancement, recommending an emphasis on the practical arrangement of English knowledge and the cultivation of students' intercultural competencies.
{"title":"A Comparative Study of Chinese High School Multimodal English Textbooks under the \"Double Reduction\" Policy","authors":"Suhan Ji","doi":"10.54097/y9972q80","DOIUrl":"https://doi.org/10.54097/y9972q80","url":null,"abstract":"High school English textbooks play a pivotal role in the English learning effectiveness of high school students. Following the implementation of the \"Double Reduction\" policy in Mainland China in 2021, there have been significant changes in the English learning approaches of high school students, necessitating adjustments in the content of English textbooks. This study selected two widely used high school English textbooks published by the Foreign Language Teaching and Research Press, specifically the English (New Standard) (Volume 1, 2004 edition) and the General Senior High School English Textbook (Volume 1, 2022 edition). Based on the theory of visual grammar, a multimodal comparative analysis was conducted. The findings suggest that the latter is more suitable for first-year students in high schools after \"Double Reduction\". The former requires improvements in content difficulty, learning objectives, intercultural communication, and media technology utilization. This research offers insights for textbook compilation and enhancement, recommending an emphasis on the practical arrangement of English knowledge and the cultivation of students' intercultural competencies.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"18 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the Internet 4.0 and the rapid development of science and technology, technology companies have based on the post-epidemic market environment, had difficulties in increasing their market share and effectively using streaming media to achieve the expected output effect, and operational reform is imminent. In this regard, the market and enterprises are actively trying different optimization methods, such as the expansion of enterprise business territory through technological innovation or industrial upgrading, or the use of live delivery, short video marketing and other strategies for brand publicity to expand market awareness. At the same time, through the empirical case study of XIAOMI, this paper finds that many technology companies with physical product sales have problems such as unclear user portraits, homogenization of product design, shifting marketing emphasis, and single marketing means. Therefore, after comprehensive research, it is found that the above problems of operation management and marketing strategy selection can be solved by optimizing user experience, adapting to user consumption habits and carrying out marketing model combination innovation.
{"title":"Operation Management of Technology Companies Under Digital Marketing Strategy - Take XIAOMI As an Example","authors":"Yichen Chen","doi":"10.54097/2f02d596","DOIUrl":"https://doi.org/10.54097/2f02d596","url":null,"abstract":"With the Internet 4.0 and the rapid development of science and technology, technology companies have based on the post-epidemic market environment, had difficulties in increasing their market share and effectively using streaming media to achieve the expected output effect, and operational reform is imminent. In this regard, the market and enterprises are actively trying different optimization methods, such as the expansion of enterprise business territory through technological innovation or industrial upgrading, or the use of live delivery, short video marketing and other strategies for brand publicity to expand market awareness. At the same time, through the empirical case study of XIAOMI, this paper finds that many technology companies with physical product sales have problems such as unclear user portraits, homogenization of product design, shifting marketing emphasis, and single marketing means. Therefore, after comprehensive research, it is found that the above problems of operation management and marketing strategy selection can be solved by optimizing user experience, adapting to user consumption habits and carrying out marketing model combination innovation.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"14 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In 2008, the Dark Knight set off an unstoppable dark wind on the screen under the combined effect of British director Nolan's direction, and excellent casting, sweeping a number of awards and leaving a colorful mark on film history. Many scholars have expressed their views on this classic film and made a series of studies. This paper shows the unprecedented limitations, de-godliness, and tragedy of other superhero images through the protagonist Batman's various behaviours, emotions, and his final ending in the film. The superhero image of Batman was destined to have limitations under the rule of law from the very beginning of his creation because his way is to abuse lynching in the dark of the night. Vigilantes may be able to play a momentary role, but ultimately it is not a long-term solution. At the same time, the film magnifies the real person behind the superhero's mask, in addition to the responsibility he shoulders, there are also his own true feelings. Finally, the tragic ending gives the film an anti-climax that makes the character even more deeply felt, countering the greatness and uniqueness of the character with a sad ending almost never seen before in the history of superhero films.
{"title":"Research on the Image Construction of Superhero Characters in the American Superhero Film “The Dark Knight”","authors":"Junren Wang","doi":"10.54097/31k3hs95","DOIUrl":"https://doi.org/10.54097/31k3hs95","url":null,"abstract":"In 2008, the Dark Knight set off an unstoppable dark wind on the screen under the combined effect of British director Nolan's direction, and excellent casting, sweeping a number of awards and leaving a colorful mark on film history. Many scholars have expressed their views on this classic film and made a series of studies. This paper shows the unprecedented limitations, de-godliness, and tragedy of other superhero images through the protagonist Batman's various behaviours, emotions, and his final ending in the film. The superhero image of Batman was destined to have limitations under the rule of law from the very beginning of his creation because his way is to abuse lynching in the dark of the night. Vigilantes may be able to play a momentary role, but ultimately it is not a long-term solution. At the same time, the film magnifies the real person behind the superhero's mask, in addition to the responsibility he shoulders, there are also his own true feelings. Finally, the tragic ending gives the film an anti-climax that makes the character even more deeply felt, countering the greatness and uniqueness of the character with a sad ending almost never seen before in the history of superhero films.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"10 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years, the rapid development of China's automobile market has made its self-developed automobile enterprises gradually erode the market share, and foreign joint venture automobile enterprises are facing the dilemma of transformation. The purpose of this paper is to study the transformation strategies of foreign joint ventures in China's new energy vehicle market, analyze how they respond to competition from local Chinese car brands, and explore the key factors for foreign firms to regain their position in the Chinese market. By analyzing the development status of China's new energy vehicle market and the challenges faced by foreign brands, this paper puts forward the analysis of the response measures of foreign enterprises, including price reduction strategy, technology research and development and market strategy. Foreign brands face severe challenges in the Chinese market, but there are also opportunities for transformation and adaptation. Localization strategies are crucial in product pricing, marketing strategies, and sales channel management. Foreign enterprises need to shorten the decision-making chain, speed up the market response, and realize the change of organizational structure. Therefore, the conclusion of this paper is that the strategic transformation of foreign automobile enterprises needs to flexibly respond to market changes and learn from the practices of local Chinese brands, especially in the field of new energy vehicles. Foreign enterprises need to constantly observe the changes in the demand of the Chinese market and constantly optimize their product and market strategies to cope with the fierce competitive environment.
{"title":"Research on Joint Venture Transformation in China's Automobile Market under the New Energy Trend","authors":"Yuhui Zhang","doi":"10.54097/6ke0k761","DOIUrl":"https://doi.org/10.54097/6ke0k761","url":null,"abstract":"In recent years, the rapid development of China's automobile market has made its self-developed automobile enterprises gradually erode the market share, and foreign joint venture automobile enterprises are facing the dilemma of transformation. The purpose of this paper is to study the transformation strategies of foreign joint ventures in China's new energy vehicle market, analyze how they respond to competition from local Chinese car brands, and explore the key factors for foreign firms to regain their position in the Chinese market. By analyzing the development status of China's new energy vehicle market and the challenges faced by foreign brands, this paper puts forward the analysis of the response measures of foreign enterprises, including price reduction strategy, technology research and development and market strategy. Foreign brands face severe challenges in the Chinese market, but there are also opportunities for transformation and adaptation. Localization strategies are crucial in product pricing, marketing strategies, and sales channel management. Foreign enterprises need to shorten the decision-making chain, speed up the market response, and realize the change of organizational structure. Therefore, the conclusion of this paper is that the strategic transformation of foreign automobile enterprises needs to flexibly respond to market changes and learn from the practices of local Chinese brands, especially in the field of new energy vehicles. Foreign enterprises need to constantly observe the changes in the demand of the Chinese market and constantly optimize their product and market strategies to cope with the fierce competitive environment.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"9 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article details how LV Group, as the world's top luxury goods company, stands out in the luxury goods market. From analyzing the opportunities and overall situation of today's luxury market to introducing the facts of LV Group and brand development. Then it analyzes in detail the overall marketing strategy of today's Louis Vuitton brand. By using 4P analysis method and positioning strategy, readers can know that today's LV brand combines the traditional handicraft industry with emerging technology and creativity and uses unique individual sales. The channel has achieved brand positioning, and used digital marketing to attract more young users and expand customer target groups. Not only that, LV also adheres to the principle of innovation first and has always made correct judgments and guidance on the market throughout its history. It has used marketing methods such as cooperation with celebrities to increase the brand's popularity, and at the same time, it has followed fashion trends and many well-known designers collaborate with emerging designers, truly achieving a close combination of fashion and tradition. This article also puts forward some suggestions based on the characteristics of LV and changes in the market, such as adding more technological elements and improving environmental awareness and ethics.
{"title":"Analysis of Louis Vuitton’s Marketing Strategy and Brand Management","authors":"Yijia Hu","doi":"10.54097/gnzn0b92","DOIUrl":"https://doi.org/10.54097/gnzn0b92","url":null,"abstract":"This article details how LV Group, as the world's top luxury goods company, stands out in the luxury goods market. From analyzing the opportunities and overall situation of today's luxury market to introducing the facts of LV Group and brand development. Then it analyzes in detail the overall marketing strategy of today's Louis Vuitton brand. By using 4P analysis method and positioning strategy, readers can know that today's LV brand combines the traditional handicraft industry with emerging technology and creativity and uses unique individual sales. The channel has achieved brand positioning, and used digital marketing to attract more young users and expand customer target groups. Not only that, LV also adheres to the principle of innovation first and has always made correct judgments and guidance on the market throughout its history. It has used marketing methods such as cooperation with celebrities to increase the brand's popularity, and at the same time, it has followed fashion trends and many well-known designers collaborate with emerging designers, truly achieving a close combination of fashion and tradition. This article also puts forward some suggestions based on the characteristics of LV and changes in the market, such as adding more technological elements and improving environmental awareness and ethics.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"26 s1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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