This essay analyses the strategy of Dior based on the 4P theory. The paper provides suggestions for Dior to maintain or even raise its leading position by discussing the current strategy in four key areas. The recommendations are in line with the current marketing trends and the overall business environment. Dior should focus on the innovation and design of its high-end fashion products to satisfy the needs of luxury consumers. For pricing, it is crucial to maintain a high-value positioning for a luxury brand while taking into account competition and the purchasing power of consumers. Dior also needs to be adaptable in modifying its pricing strategy. The paper suggests that mainstream social media should be used to improve the visibility of the Dior brand. To increase sales, the paper recommends that pop stars should be enlisted as brand ambassadors, who can post pictures of themselves using Dior's products. Additionally, it is advised that Dior strengthen its loyalty program by providing frequent customers with discounts, exclusive offers, and early access to new products. Dior should be careful in selecting the appropriate sales channel and location for its products, whether it is an online or physical store. It is essential to maintain brand consistency and provide customers with a positive shopping experience. The implementation of these strategies will be critical for Dior in the highly competitive luxury market.
{"title":"Analysis Of Dior’s Marketing Strategy Based On 4P Theory","authors":"Zirui Wang","doi":"10.54097/dncj3z59","DOIUrl":"https://doi.org/10.54097/dncj3z59","url":null,"abstract":"This essay analyses the strategy of Dior based on the 4P theory. The paper provides suggestions for Dior to maintain or even raise its leading position by discussing the current strategy in four key areas. The recommendations are in line with the current marketing trends and the overall business environment. Dior should focus on the innovation and design of its high-end fashion products to satisfy the needs of luxury consumers. For pricing, it is crucial to maintain a high-value positioning for a luxury brand while taking into account competition and the purchasing power of consumers. Dior also needs to be adaptable in modifying its pricing strategy. The paper suggests that mainstream social media should be used to improve the visibility of the Dior brand. To increase sales, the paper recommends that pop stars should be enlisted as brand ambassadors, who can post pictures of themselves using Dior's products. Additionally, it is advised that Dior strengthen its loyalty program by providing frequent customers with discounts, exclusive offers, and early access to new products. Dior should be careful in selecting the appropriate sales channel and location for its products, whether it is an online or physical store. It is essential to maintain brand consistency and provide customers with a positive shopping experience. The implementation of these strategies will be critical for Dior in the highly competitive luxury market.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"26 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the role of digital technologies in driving digital transformation in enterprises. As the economy and society enter a new era characterized by digital as a central feature, more and more companies are embarking on digital transformation, and more and more processes in the supply chain are applying digital technologies. However, while literature on the economic consequences of digital transformation has begun to emerge, the existing literature has received less attention than research on the factors influencing firms’ digital transformation. The existing literature still needs to be improved and requires further in-depth research in past studies, especially in discussing supply chain relationships and firms’ digital transformation. This study suggests a theory of dynamic capabilities to improve the digital transformation of businesses by integrating and analyzing internal and external factors in the digital transformation of businesses, as well as a case study on the dual impact of supply chain digitization on the digital transformation of businesses. It talks about studies on digital transformation that focus on MSMEs as their target market and offers recommendations for further research on the improvement and management of external interactions. By examining how the supply chain affects the digital transformation of enterprises, this paper suggests new perspectives and research scopes for exploring how to improve the success rate of enterprise transformation and help to better contribute to the academic community.
{"title":"Impact Of Supply Chain Digitization on Enterprise Digital Transformation: Case Analysis and Strategies","authors":"Jiaying Wang","doi":"10.54097/kt8xnb25","DOIUrl":"https://doi.org/10.54097/kt8xnb25","url":null,"abstract":"This study examines the role of digital technologies in driving digital transformation in enterprises. As the economy and society enter a new era characterized by digital as a central feature, more and more companies are embarking on digital transformation, and more and more processes in the supply chain are applying digital technologies. However, while literature on the economic consequences of digital transformation has begun to emerge, the existing literature has received less attention than research on the factors influencing firms’ digital transformation. The existing literature still needs to be improved and requires further in-depth research in past studies, especially in discussing supply chain relationships and firms’ digital transformation. This study suggests a theory of dynamic capabilities to improve the digital transformation of businesses by integrating and analyzing internal and external factors in the digital transformation of businesses, as well as a case study on the dual impact of supply chain digitization on the digital transformation of businesses. It talks about studies on digital transformation that focus on MSMEs as their target market and offers recommendations for further research on the improvement and management of external interactions. By examining how the supply chain affects the digital transformation of enterprises, this paper suggests new perspectives and research scopes for exploring how to improve the success rate of enterprise transformation and help to better contribute to the academic community.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"13 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cultivating new quality productive forces is the focus of the 20th National Congress of the Communist Party of China, representing the evolution direction of the advanced productive forces, and the qualitative state of the advanced productive forces that is born from the revolutionary breakthroughs in technology, the innovative allocation of production factors, and the in-depth transformation and upgrading of industries. In this direction, Generative Artificial Intelligence (GenAI) has undoubtedly achieved a subversive transformation of the world's science and technology. Many scholars have focused on the exploration of artificial intelligence (AI) in medical care, law, industrial development and even people's well-being. However, because of the difficulty of measurement, collection and analysis, economic development is often mentioned the least, but it has the closest relationship with human beings. Therefore, this paper compares the literature of AI with the development process of GenAI, and analyzes the selection and fitting of measurement indices such as economic development, AI coverage rate and business potential. The conclusion is that GenAI still has its disadvantages and defects, but it also has great overall benefits to China’s economy, and thus promoting the growth of China’s economy.
{"title":"A Visual Analysis of GenAI’s Impact on Economic Development from a Risk Perspective - Booster or Spoiler","authors":"Yi Dong","doi":"10.54097/2mwf8489","DOIUrl":"https://doi.org/10.54097/2mwf8489","url":null,"abstract":"Cultivating new quality productive forces is the focus of the 20th National Congress of the Communist Party of China, representing the evolution direction of the advanced productive forces, and the qualitative state of the advanced productive forces that is born from the revolutionary breakthroughs in technology, the innovative allocation of production factors, and the in-depth transformation and upgrading of industries. In this direction, Generative Artificial Intelligence (GenAI) has undoubtedly achieved a subversive transformation of the world's science and technology. Many scholars have focused on the exploration of artificial intelligence (AI) in medical care, law, industrial development and even people's well-being. However, because of the difficulty of measurement, collection and analysis, economic development is often mentioned the least, but it has the closest relationship with human beings. Therefore, this paper compares the literature of AI with the development process of GenAI, and analyzes the selection and fitting of measurement indices such as economic development, AI coverage rate and business potential. The conclusion is that GenAI still has its disadvantages and defects, but it also has great overall benefits to China’s economy, and thus promoting the growth of China’s economy.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Integrated Elderly Care and Medical Services is a multi-faceted combination of medical institutions and elderly care institutions and is an important form of elderly care both domestically and internationally. In recent years, a large amount of literature has shown that research on Integrated Elderly Care and Medical Services is of great significance. This article starts from the perspective of “multi-party cooperation”, points out the development difficulties and shortcomings by listing the relevant practices of the interaction between state-owned enterprises, other related enterprises, and the government, and proposes corresponding countermeasures and suggestions for their future development from different aspects so that all parties in society can better fulfill their social responsibilities. Ultimately, it is possible to sort out and interpret the model of Integrated Elderly Care and Medical Services. The aim is to provide suggestions for improving the quality of elderly care, reducing medical costs, and achieving the long-term goal of healthy aging.
{"title":"Analysis of the Problem of “Multi-Party Cooperation” in Solving Elderly Care and Suggestions for Elderly Care in China Under the Model of Integrated Elderly Care and Medical Services","authors":"Yuxi Cai, Yifan Chen, Jiayi Jiang","doi":"10.54097/g3994p76","DOIUrl":"https://doi.org/10.54097/g3994p76","url":null,"abstract":"Integrated Elderly Care and Medical Services is a multi-faceted combination of medical institutions and elderly care institutions and is an important form of elderly care both domestically and internationally. In recent years, a large amount of literature has shown that research on Integrated Elderly Care and Medical Services is of great significance. This article starts from the perspective of “multi-party cooperation”, points out the development difficulties and shortcomings by listing the relevant practices of the interaction between state-owned enterprises, other related enterprises, and the government, and proposes corresponding countermeasures and suggestions for their future development from different aspects so that all parties in society can better fulfill their social responsibilities. Ultimately, it is possible to sort out and interpret the model of Integrated Elderly Care and Medical Services. The aim is to provide suggestions for improving the quality of elderly care, reducing medical costs, and achieving the long-term goal of healthy aging.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"17 s1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the application of Generative AI in game development and its impact on the final profit of a company. Firstly, the article introduces the development history of generative AI and its application in different fields, focusing on the application in the game industry. Subsequently, the specific application of generative AI technology in game development and its impact on the company’s performance is analysed through a case study of NetEase. It is found that through the introduction of generative AI technology, NetEase has successfully developed a series of innovative and unique games, such as “Ni Shuihan” and “Eggy Party”, and achieved significant commercial success. Finally, the study suggests directions for further research in the future, including more in-depth quantitative analyses of the application of generative AI in different game genres and markets, as well as exploring how individual or small team developers can benefit from the rise of generative AI.
{"title":"Research On Game Development and Revenue Based on Generative Artificial Intelligence: A Case Study of Netease","authors":"Yize Liu","doi":"10.54097/51m2s794","DOIUrl":"https://doi.org/10.54097/51m2s794","url":null,"abstract":"This study investigates the application of Generative AI in game development and its impact on the final profit of a company. Firstly, the article introduces the development history of generative AI and its application in different fields, focusing on the application in the game industry. Subsequently, the specific application of generative AI technology in game development and its impact on the company’s performance is analysed through a case study of NetEase. It is found that through the introduction of generative AI technology, NetEase has successfully developed a series of innovative and unique games, such as “Ni Shuihan” and “Eggy Party”, and achieved significant commercial success. Finally, the study suggests directions for further research in the future, including more in-depth quantitative analyses of the application of generative AI in different game genres and markets, as well as exploring how individual or small team developers can benefit from the rise of generative AI.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"76 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The overall purchasing power of people in contemporary society has been steadily increasing in recent years because of the steadily increasing social wealth accumulation and the progressive improvement of the global economy's comprehensive capability. People are now consuming and sharing information in a new way because of the advent of social media and other mobile technologies. An increasing number of luxury businesses are updating their traditional marketing strategies and entering the online sales arena to adapt to the new media landscape. For the brand to achieve its goal of serving a wider range of consumer groups, it bids adieu to the upper echelons of the consumption chain, takes the initiative to approach customer direction, and allows consumers to have a deeper understanding and involvement. This paper elucidates the impact of new media on the diffusion of brand emotional value and the enhancement of customer connection in the luxury market through an analysis of the evolution and development of luxury marketing tactics within the context. This paper concludes that the development and expansion of the luxury market are significantly aided by new media, which is indispensable.
{"title":"A Study of the Influence of New Media on Luxury Marketing Strategy","authors":"Xinyue Pang","doi":"10.54097/3nj1sx98","DOIUrl":"https://doi.org/10.54097/3nj1sx98","url":null,"abstract":"The overall purchasing power of people in contemporary society has been steadily increasing in recent years because of the steadily increasing social wealth accumulation and the progressive improvement of the global economy's comprehensive capability. People are now consuming and sharing information in a new way because of the advent of social media and other mobile technologies. An increasing number of luxury businesses are updating their traditional marketing strategies and entering the online sales arena to adapt to the new media landscape. For the brand to achieve its goal of serving a wider range of consumer groups, it bids adieu to the upper echelons of the consumption chain, takes the initiative to approach customer direction, and allows consumers to have a deeper understanding and involvement. This paper elucidates the impact of new media on the diffusion of brand emotional value and the enhancement of customer connection in the luxury market through an analysis of the evolution and development of luxury marketing tactics within the context. This paper concludes that the development and expansion of the luxury market are significantly aided by new media, which is indispensable.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"68 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to investigate the effects of leadership appreciation expression, labour climate and family support rate on employee retention intention. In the context of socio-economic development and rapid development of science and technology information, the issue of employee retention has received more and more attention from enterprises. The departure of core employees causes large losses to enterprises, especially after the epidemic, the innovation of enterprise management mode is particularly important. This paper constructs a theoretical model and analyses the relationship between the above three factors and employee retention intention through literature research and survey method. The study found that there is a significant positive correlation between leaders' expression of gratitude, labour climate and family support and employees' intention to stay in the job. This suggests that leaders' expressions of appreciation can enhance employees' organizational commitment and increase retention intentions; positive labour climate and family support can enhance employees' job satisfaction and increase the likelihood of retention. This study suggests that companies should emphasise leadership training, strengthen data governance and ethical codes, redesign employee development paths, and formulate forward-looking laws and policies. Through these measures, employees' work experience can be enhanced and loyalty to the organization can be strengthened, thus enhancing employee retention intentions and achieving long-term stable development of the enterprise. The findings of this study have important theoretical and practical implications for human resource management practice, providing organisations with strategies and recommendations to enhance employee retention intentions.
{"title":"Employee Retention Intention Study Based on the Relationship Analysis of Leadership Appreciation Expression, Labour Climate, and Family Support Rate","authors":"Xuejie Liu, Yingying Zhang, Zhiyi Qian","doi":"10.54097/6e77cc72","DOIUrl":"https://doi.org/10.54097/6e77cc72","url":null,"abstract":"The purpose of this study is to investigate the effects of leadership appreciation expression, labour climate and family support rate on employee retention intention. In the context of socio-economic development and rapid development of science and technology information, the issue of employee retention has received more and more attention from enterprises. The departure of core employees causes large losses to enterprises, especially after the epidemic, the innovation of enterprise management mode is particularly important. This paper constructs a theoretical model and analyses the relationship between the above three factors and employee retention intention through literature research and survey method. The study found that there is a significant positive correlation between leaders' expression of gratitude, labour climate and family support and employees' intention to stay in the job. This suggests that leaders' expressions of appreciation can enhance employees' organizational commitment and increase retention intentions; positive labour climate and family support can enhance employees' job satisfaction and increase the likelihood of retention. This study suggests that companies should emphasise leadership training, strengthen data governance and ethical codes, redesign employee development paths, and formulate forward-looking laws and policies. Through these measures, employees' work experience can be enhanced and loyalty to the organization can be strengthened, thus enhancing employee retention intentions and achieving long-term stable development of the enterprise. The findings of this study have important theoretical and practical implications for human resource management practice, providing organisations with strategies and recommendations to enhance employee retention intentions.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"57 s70","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In view of the large number of sporting goods brands that have emerged in recent years, there is an urgent need for brands to improve their brand competitiveness by analyzing the market competition landscape. Researching the market competition pattern can help companies understand market competition trends and competitors’ advantages and disadvantages in more detail and improve marketing strategies in a targeted manner. ANTA has successfully used its own strength to promote China’s charm and great Chinese spirit to the world through this Winter Olympics. Through the above three successful cases of Anta, the study studied the corresponding three marketing strategies from the two aspects of positive impact and negative impact, and through data collection and integration, compared Anta with Nike and Li Ning and obtained the differences between brands in marketing strategies. The research provides corresponding marketing strategies for the areas found to need improvement in Anta. Anta can gradually narrow the gap between itself and other brands in the market competition pattern by strengthening cooperation with international brands and increasing product innovation and product R&D investment. Anta Group has achieved customer coverage through the acquisition of foreign high-end and high-end brands and the acquired brand marketing investment. On the one hand, it has also appropriately compensated for This solves the problem of insufficient foreign marketing of the independent Anta flagship store brand. But this can become the future development direction of Anta’s independent brand.
{"title":"Research on Competition Pattern and Response Strategies of Sporting Goods Brand Market—Take ANTA Brand as an Example","authors":"Jiaxuan Li","doi":"10.54097/k34wec84","DOIUrl":"https://doi.org/10.54097/k34wec84","url":null,"abstract":"In view of the large number of sporting goods brands that have emerged in recent years, there is an urgent need for brands to improve their brand competitiveness by analyzing the market competition landscape. Researching the market competition pattern can help companies understand market competition trends and competitors’ advantages and disadvantages in more detail and improve marketing strategies in a targeted manner. ANTA has successfully used its own strength to promote China’s charm and great Chinese spirit to the world through this Winter Olympics. Through the above three successful cases of Anta, the study studied the corresponding three marketing strategies from the two aspects of positive impact and negative impact, and through data collection and integration, compared Anta with Nike and Li Ning and obtained the differences between brands in marketing strategies. The research provides corresponding marketing strategies for the areas found to need improvement in Anta. Anta can gradually narrow the gap between itself and other brands in the market competition pattern by strengthening cooperation with international brands and increasing product innovation and product R&D investment. Anta Group has achieved customer coverage through the acquisition of foreign high-end and high-end brands and the acquired brand marketing investment. On the one hand, it has also appropriately compensated for This solves the problem of insufficient foreign marketing of the independent Anta flagship store brand. But this can become the future development direction of Anta’s independent brand.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"62 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The backdrop of this study stems from the profound impact of COVID-19 on the tourism sector in 2020. Post-pandemic, nations globally embarked on robust tourism development efforts. Drawing on data from the 2020-2023 Urban Economic Report, this research delves into discerning disparities between emerging and traditional tourism paradigms. Employing a multi-case comparative analysis approach, taking Iceland, Vancouver, and Harbin as the research objects, it examines the ramifications of post-COVID-19 tourism strategies implemented by three distinct tourist destinations on resident livelihoods. By encapsulating diverse impacts, the study amalgamates findings from these cases for a comprehensive comparison. It serves to elucidate shortcomings while elucidating the merits of novel tourism models, thereby offering insights crucial for the sustainable evolution and innovation of the tourism industry. This research serves as a compass for tourism practitioners, facilitating a nuanced understanding of emerging trends and contributing to informed decision-making in navigating the path toward industry resilience and growth.
{"title":"The Impact of New Tourism Models on People’s Living Standards","authors":"Jiaxuan Cui","doi":"10.54097/pzy1pj31","DOIUrl":"https://doi.org/10.54097/pzy1pj31","url":null,"abstract":"The backdrop of this study stems from the profound impact of COVID-19 on the tourism sector in 2020. Post-pandemic, nations globally embarked on robust tourism development efforts. Drawing on data from the 2020-2023 Urban Economic Report, this research delves into discerning disparities between emerging and traditional tourism paradigms. Employing a multi-case comparative analysis approach, taking Iceland, Vancouver, and Harbin as the research objects, it examines the ramifications of post-COVID-19 tourism strategies implemented by three distinct tourist destinations on resident livelihoods. By encapsulating diverse impacts, the study amalgamates findings from these cases for a comprehensive comparison. It serves to elucidate shortcomings while elucidating the merits of novel tourism models, thereby offering insights crucial for the sustainable evolution and innovation of the tourism industry. This research serves as a compass for tourism practitioners, facilitating a nuanced understanding of emerging trends and contributing to informed decision-making in navigating the path toward industry resilience and growth.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"74 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the rapid development of the Chinese market, the construction of digital infrastructure has been completed. Therefore, to improve market competitiveness, all the consumer-oriented brands are facing transformation and upgrading. Previous research has primarily focused on analyzing a company's transformation strategy or financial analysis alone, with few combining the two. However, it cannot be denied that the transformation dynamics of a company will have a direct impact on finance, and the financial performance will also have a direct reflection of whether the transformation succeeds. This research applies financial analysis and comparative analysis and utilizes some important financial data from the official financial statements, selecting ANTA as the main research object under the background of digitization and comparing ANTA with Li-Ning to analyze their brand transformation strategies and the impact on their finance performance. Further suggestions are also proposed for the transformation of Chinese sports brands and even sports clothing enterprises in the global economic context.
{"title":"Analysis of Transformation from a Financial Perspective - Taking ANTA and Li-Ning as Examples","authors":"Mingjia Fu","doi":"10.54097/d1hw0n66","DOIUrl":"https://doi.org/10.54097/d1hw0n66","url":null,"abstract":"With the rapid development of the Chinese market, the construction of digital infrastructure has been completed. Therefore, to improve market competitiveness, all the consumer-oriented brands are facing transformation and upgrading. Previous research has primarily focused on analyzing a company's transformation strategy or financial analysis alone, with few combining the two. However, it cannot be denied that the transformation dynamics of a company will have a direct impact on finance, and the financial performance will also have a direct reflection of whether the transformation succeeds. This research applies financial analysis and comparative analysis and utilizes some important financial data from the official financial statements, selecting ANTA as the main research object under the background of digitization and comparing ANTA with Li-Ning to analyze their brand transformation strategies and the impact on their finance performance. Further suggestions are also proposed for the transformation of Chinese sports brands and even sports clothing enterprises in the global economic context.","PeriodicalId":346834,"journal":{"name":"Journal of Education, Humanities and Social Sciences","volume":"15 s1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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