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RELASI SISTEM TANDA VERBAL DAN TANDA VISUAL PADA IKLAN ROKOK DI YOUTUBE TINDA系统的关系YOUTUBE上一年的TINDA
Pub Date : 2020-12-23 DOI: 10.26499/surbet.v15i2.208
Paul Diman, A. Purwaka, Ina Nurensia Maleyati
Iklan merupakan bentuk komunikasi nonpersonal yang menjual pesan-pesan secara persuasif dari sponsor. Iklan-iklan rokok yang tayang di youtube selalu unik dan menarik untuk disimak. Hal ini disebabkan oleh adanya larangan untuk menampilkan contoh produk rokok itu sendiri. Untuk tetap bisa beriklan, agency periklanan melakukan strategi dengan menciptakan iklan rokok kreatif.salah satunya dengan menggunakan komunikasi tanda verbal dan tanda visual, yang beroperasi pada dua jenjang, yaitu tanda secara individual dan tanda sebagai sebuah kelompok atau kombinasi. Tujuan utama penelitian ini adalah melakukan deskripsi, eksplanasi, dan kajian terhadap sistem tanda verbal dan tanda visual serta relasi makna yang terkandung pada  iklan rokok yang ada di youtube. Penelitian ini menggunakan metode deskriptif dengan analisis semiotika komunikasi. Hasil dari analisis mengungkapkan bahwa relasi system tanda visual memunculkan adanya deskripsi berkenaan Relasi sistem tanda verbal dan tanda visual pada iklan rokok U mild memberikan ruang yang cukup luas untuk dipersepsikan dan pesan yang disampaikan. Sebagian besar iklan rokok U mild mengarah pada konstruksi maskulinitas yang dapat dilihat pada penggambaran berbagai aspek seperti segi fisik, ekonomi, sifat, dan aktivitas.. maskulinitas juga sering menampilkan karakter laki-laki yang sukses dan hidup di kalangan kaum menengah keatas. Hal ini dikarenakan kesuksesan juga merupakan salah satu ciri maskulinitas sehingga penggambaran kesuksesan ini mengokohkan konsep maskulinitas yang ada. Konstruksi maskulinitas dalam iklan ini menampilkan juga laki-laki yang penyayang dan mampu melakukan manipulasi.
广告是一种非个人交流的形式,它从赞助商那里销售有说服力的信息。youtube上显示的香烟广告总是独一无二,很有趣。这是因为禁止展示烟草制品本身的例子。为了继续做广告,广告公司在创造创意香烟广告方面具有战略意义。本研究的主要目的是对youtube上烟草广告中包含的语言和视觉符号及其关系进行描述、解释和研究。本研究采用描述性方法和符号学方法对交际进行分析。分析结果表明,视觉标志系统之间的关系导致了对U温和香烟广告上言语标志和视觉标志系统复发的描述,为接收和传递信息提供了足够的空间。大多数U温和的烟草广告导致了男性气质的构建,可以从身体、经济、自然和活动等各个方面看到。在中产阶级中,男子气概也经常表现出一个成功而有活力的男人的性格。这是因为成功也是男子气概的特征之一,因此这种成功的形象反映了存在的男子气概的概念。这则广告中的男子气概结构也展示了一个有爱、有操纵能力的男人。
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引用次数: 0
ANJAY DAN REALISASI PEMAKAIANNYA DALAM KOMENTAR NETIZEN DI AKUN INSTAGRAM @NARASINEWSROOM 你和管理层在我的INSTAGRAM@NARASINEWSROOM网友评论中的实现
Pub Date : 2020-12-23 DOI: 10.26499/surbet.v15i2.196
Ai Gumiar
AbstrakKata anjay menjadi ramai dibicarakan masyarakat Indonesia pada akhir bulan Agustus 2020. Berbagai pemberitaan muncul seiring dengan munculnya larangan penggunaan kata anjay, termasuk di akun Instagram @narasinewsroom. Sebagai akun berita di Instagram, informasi-informasi yang disampaikan di akun ini sangat kekinian. Pemberitaan mengenai penggunaan kata anjay dan problematikanya pun tidak luput dan diunggah di akun tersebut. Reaksi netizen pengikut akun Instagram tersebut di kolom komentar sangat beragam. Kata anjay tidak lepas dari komentar-komentar yang dituliskan. Makalah ini membahas tuturan netizen yang mengandung kata anjay dalam mengomentari unggahan akun Instagram @narasinewsroom. Tujuannya untuk memberikan gambaran tentang penggunaan kata anjay serta karakteristiknya di dalam tuturan. Metode deskriptif kualitatif dengan kajian pragmatik digunakan untuk menganalisis tuturan tersebut. Hasilnya menunjukkan bahwa wujud tuturan kata anjay berdasarkan posisinya di dalam tuturan dapat berada di awal; tengah; akhir; dan gabungan awal dan tengah, awal dan akhir, serta tengah dan akhir. Sementara itu, berdasarkan nilai komunikatifnya, tuturan yang mengandung kata anjay dapat dibedakan menjadi lima, yaitu (1) tuturan deklaratif; (2) tuturan interogatif; (3) tuturan imperatif; (4) tuturan eksklamatif; dan (5)tuturan empatik.
2020年8月底,印尼人民开始广泛使用anjay一词。各种通知与禁止使用anjay一词同时出现,包括在Instagram@narasinewsroom账户上。作为一个Instagram新闻账户,该账户上提供的信息非常可靠。有关使用别名及其问题的通知不会过期,并且会上载到该帐户。网友们在评论栏中对Instagram账号的反应非常多样。摇摆词并不偏离书面评论。这就是为什么它在讨论网友在Instagram@narasinewsroom账户假设评论中包含模糊词语的讲座。其目的是概述“连字符”一词的用法及其在言语中的特点。运用定性描述性方法结合语用学研究对言语进行分析。结果表明,存在基于单词在数组中的位置的单词数组,该数组可能在开头;中心点终止开始和中间,开始和结束,中间和结束。同时,根据其传播价值,含墨言语可分为五种,即(1)陈述性言语;(2) 讯问言语;(3) 祈使语;(4) 感叹词;(5)移情言语。
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引用次数: 0
PEMBELAJARAN SASTRA POPULER BERBASIS WATTPAD SEBAGAI UPAYA PENINGKATAN KEMAMPUAN LITERASI BACA TULIS 以WATTPAD为基础的受欢迎的文学学习是为了提高读写能力
Pub Date : 2020-06-25 DOI: 10.26499/surbet.v15i1.152
Tristanti Apriyani
Student literacy ability of Indonesian Literature Study Program in Ahmad Dahlan University still lacks attention and handling. This resulted in a low ability of students in literacy literacy skills. While literacy skills can help students to develop critical thinking, divergent thinking, and positive thinking in solving problems. As scholars, prospective scientists and agents of change, students are required to master literacy skills and critical thinking in facing the 21st century's fierce competition. Literacy ability in question here is literacy in the broad sense of being aware of technology, conscious of information, thinking critically, and sensitive to the environment. A person is said to have literacy skills if he is able to understand something because he reads the right information and does something based on his understanding of the contents of the reading. The use of the internet in literary learning is considered to be used as one of the learning models which is supposed to be able to foster independence in learning Popular Literature. To examine the learning process of Wattpad-based Popular Literature, this study uses the mixed methods approach. The results of the study show that the Wattpad application can help students to sharpen literacy skills. The use of Wattpad is considered to provide an interesting learning experience for students.
艾哈迈德达兰大学印尼文学研究项目的学生读写能力仍缺乏重视和处理。这就造成了学生在读写技能方面的能力低下。而读写技能可以帮助学生培养批判性思维、发散性思维和解决问题的积极思维。作为学者、未来的科学家和变革的推动者,学生们需要掌握读写技能和批判性思维,以面对21世纪的激烈竞争。这里所说的读写能力是指广义上的读写能力,即对技术的了解、对信息的意识、批判性思维和对环境的敏感。如果一个人能够理解某事,因为他阅读了正确的信息,并根据他对阅读内容的理解做了一些事情,那么他就被称为具有读写能力。网络在文学学习中的应用被认为是一种学习模式,它应该能够培养学生在大众文学学习中的独立性。本研究采用混合方法研究wattpad通俗文学的学习过程。研究结果表明,Wattpad应用程序可以帮助学生提高读写技能。Wattpad的使用被认为为学生提供了一个有趣的学习体验。
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引用次数: 4
PUISI INDONESIA ABAD KE-5: KAJIAN STRUKTURAL DAN SOSIOLOGI SASTRA TEKS YŪPA MUARAKAMAN 印尼阿巴德EC-5的发布:穆亚拉卡门的结构警告和社会SASTRA文本
Pub Date : 2019-08-19 DOI: 10.26499/surbet.v14i1.113
Indra Sarathan, Widyo Nugrahanto, Randy Ridwansyah
The history of modern Indonesian poetry often begins in the 1920s. The first modern Indonesian poem refers to the poem “Tanah Air”/ ‘Motherland’ by Muhammad Yamin. The canonization of M. Yamin (1903-1962) as one of pillar modern Indonesian poetry was known from the contribution of A. Teeuw (1921-2012). And, the results of his research on Indonesian poetry continue to resonate in the spaces of literary and language education to this day (2018). However, there is still little attention that explains the process of transformation from old poetry (mantra, pantun, karmina, seloka, gurindam, syair, etc.) to modern Indonesian poetry. The data only explained the milestones of modern Indonesian poetry starting in the 1920s. Even though the history of world literature dived until the time Before Century in his explanation of the history of poetry. Such as the Gilgamesh epic written on the 3rd century BC stone remains of the Sumerians in Mesopatami or the Beawulf long poem derived from oral literature as the beginning of the history of Anglo-Saxon (ancient English) poetry of the 8th century CE. Referring to the not strict definition of poetry, this paper will review the oldest text of the inscription in the Indonesia archipelago (5th century AD) as a form of old poetry by examining the structure and typology, as well as the social history of Indonesian ancient people that produced the inscription text in viewpoints sociology of literature. Thus, the results of this study are also expected to offer an alternative historiography of the history of Indonesian poetry.
印尼现代诗歌的历史往往始于20世纪20年代。第一首现代印尼诗歌是指穆罕默德·亚明的诗歌《Tanah Air》/《祖国》。亚明(1903-1962)被尊为印尼现代诗歌的支柱之一,是从阿提乌(1921-2012)的贡献中得知的。而且,直到今天(2018年),他对印尼诗歌的研究结果仍在文学和语言教育领域引起共鸣。然而,关于从旧诗歌(咒语、潘顿、卡尔米纳、塞洛卡、古林丹、叙艾尔等)向现代印尼诗歌转变的过程,仍然很少有人关注。这些数据只是解释了20世纪20年代开始的印尼现代诗歌的里程碑。尽管世界文学史在他对诗歌史的解释中一直延续到世纪以前。如公元前3世纪写在Mesopatami苏美尔人石碑上的吉尔伽美什史诗,或源自口头文学的比武尔夫长诗,作为公元8世纪盎格鲁撒克逊(古英语)诗歌史的开端。鉴于对诗歌的定义并不严格,本文将从文学社会学的角度,通过对印度尼西亚群岛最古老的铭文文本(公元5世纪)的结构和类型学,以及产生铭文文本的印度尼西亚古代人的社会史的考察,来回顾作为一种古老诗歌形式的铭文文本。因此,本研究的结果也有望为印尼诗歌史提供一种替代史学。
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引用次数: 0
REINTERPRETASI DAN REKONSTRUKSI DONGENG JAKA TARUB DALAM DRAMA KARYA AKHUDIAT: SEBUAH PEMBACAAN NEW HISTORICISM 世界梦中的世界的重新诠释与建构&一种新的历史主义表征
Pub Date : 2019-08-19 DOI: 10.26499/surbet.v14i1.108
Lina Meilinawati Rahayu, Aquarini Priyatna, Rasus Budhyono
The paper examines the transformation of “Jaka Tarub”, a folktale contained in Babad Tanah Jawi, into the play Jaka Tarub by Akhudiat. Jaka Tarub by Akhudiat is a two-act play that is parodic in style. The play won the 1974 Jakarta Arts Council Playwriting Competition. The aim of the paper is to study how the tale is interpreted and reconstructed into Indonesian contemporary literature. The transformation of the tale is analyzed from a new historicist perspective. The analysis suggests that the history of a nation can be read through its literature since New Historicism sees that texts and history are always, inevitably, interrelated. Based on such a perspective, there is no longer such a thing as a single absolute “historical reality”. Instead, there are always different versions and perspectives to history. Akhudiat’s reinterpretation and reconstruction of the folktale represents Indonesia in the 1970s. Seen in this light, an Indonesian literary text that reflects history can be regarded as another version of history. Thus, New Historicism offers an appropriate approach to study such a literary text because it is through a New Historicist approach to reading that realities unwritten in mainstream texts of history become accessible to the reader or audience.  
本文考察了《巴巴德·塔纳赫·贾维》中的民间故事《雅卡·塔鲁布》到阿胡迪亚特戏剧《雅卡》的转变。Akhudiat的《Jaka Tarub》是一部风格戏仿的两幕剧。该剧赢得了1974年雅加达艺术委员会剧本写作比赛的冠军。本文的目的是研究这个故事是如何被解读和重建为印尼当代文学的。故事的转变是从一个新的历史主义视角来分析的。分析表明,一个国家的历史可以通过其文学来解读,因为新历史主义认为文本和历史总是不可避免地相互关联的。基于这样一个视角,就不再存在单一的绝对“历史现实”这样的东西。相反,历史总是有不同的版本和观点。Akhudiat对民间故事的重新诠释和重建代表了20世纪70年代的印度尼西亚。从这个角度来看,反映历史的印尼文学文本可以被视为历史的另一个版本。因此,新历史主义为研究这样的文学文本提供了一种合适的方法,因为正是通过新历史主义的阅读方法,读者或观众才能接触到主流历史文本中未写的现实。
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引用次数: 0
BENTUK DAN FUNGSI IKON LINGUAL DALAM TEKA-TEKI BERBAHASA INDONESIA 丛与函数
Pub Date : 2019-08-19 DOI: 10.26499/surbet.v14i1.115
Nfn Basori
Puzzle is one form of verbal communication. Puzzles different from other types of communication. In puzzles, language is used in its function as a game. The language in puzzles used is usually used to tease, heckle, in packaged by slipping of tongue or phonetic forms of words. This research will explore the puzzle in its function as a game. Using the agih method using the determinant is an element of the language under study and a padan method that uses elements outside the language. The results of the study showed that there was creativity carried out by language users in using language in the form of puzzles. Konyol-humorik lingual icons in puzzles can be divided into several types, word play, punctuation, guesswork, questions, and discourse. The meaning in the form and type of the puzzle is very dependent on the context of its disclosure. This reinforces Halliday's statement that the text can never be released from its context.
困惑是言语交流的一种形式。困惑不同于其他类型的交流。在谜题中,语言被用作游戏。谜题中使用的语言通常用于调侃、诘问、通过口误或单词的语音形式包装。本研究将探讨益智游戏的功能。使用行列式的agih方法是所研究语言的一个元素,也是使用语言外元素的padan方法。研究结果表明,语言使用者在以谜题的形式使用语言时具有创造性。Konyol幽默拼图中的语言图标可以分为几种类型,文字游戏、标点符号、猜测、问题和话语。谜题的形式和类型的含义在很大程度上取决于其披露的上下文。这强化了韩礼德的说法,即文本永远无法从上下文中释放出来。
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引用次数: 0
FORMAL AND INFORMAL LANGUAGE USED BY HANA MIYAKOSHI IN WWW.WORKING!! ANIME EPISODE 1 PRODUCED BY ANIPLEX hana miyakoshi在www.working使用的正式和非正式语言!!动画第一集由aniplex制作
Pub Date : 2019-08-19 DOI: 10.26499/surbet.v14i1.91
Rahmad Novianto Ardiansyah
The Japanese language have four levels of language formality. The languages classified as Kenjogo (humility language), Sonkeigo (honorific language), Teineigo (usual formal language), and the last is Futsugo (daily language). The formalities in the Japanese language also shown in Japanese animation, anime. This study researched the utterance by Hana Miyakoshi in Aniplex anime titled “WWW.WORKING!!” episode 1. This research focuses on discovering what type of and how Hana Miyakoshi utters the Japanese language used in the “WWW.WORKING!!” episode 1. This study is a descriptive qualitative study. The result of this study is there are 11 data of Hana Miyakoshi utterances. Those 11 is consisting of 3 formal variants and 8 informal variants. Hana Miyakoshi uses a Japanese formal variant when attending the costumer of Wagnaria, and she uses the informal variant of Japanese language when she is communicating with her coworker
日语有四个层次的语言形式。被分类为Kenjogo(谦逊语言)、Sonkeigo(敬语)、Teineigo(通常的正式语言)和Futsugo(日常语言)的语言。手续在日语中也表现在日本动漫、动漫中。本研究研究了宫口花奈在动漫《WWW.WORKING!!》第一集中的话语。这项研究的重点是发现宫口花奈在《WWW.WORKING!!》第一集中使用的日语是什么类型以及如何使用的。本研究为描述性定性研究。本研究的结果是有11个Hana Miyakoshi话语的数据。这11个变体由3个正式变体和8个非正式变体组成。Hana Miyakoshi在参加Wagnaria的客户会时使用日语的正式变体,在与同事交流时使用日文的非正式变体
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引用次数: 0
AFIKSASI DERIVASI DAN INFLEKSI PADA ALBUM TAYLOR SWIFT 1989: KAJIAN MORFOLOGI 1989年SWIFT-TAIL专辑的发展及其影响
Pub Date : 2019-08-19 DOI: 10.26499/surbet.v14i1.101
Nfn Irwansyah, A. Sofyan
The title of this research is Derivation and Inflection in Taylor Swift’s Album 1989: A Morphology Study. The purpose of this research is to describe types of use of derivation and inflection in the album. This research uses descriptive qualitative method. The paper lies on a theory proposed by O’Grady and Dobrovolsky. Based on the results, the data of derivation divide into six, i.e. noun changes to verbs (2 data), noun changes to adjective (1 data), noun changes to noun (1 data), adjective changes to noun (2 data), adjective changes to adjective (2 data) and derivation of compounding (8 data). In addition, there are 71 data that use the inflection of noun {-s/es}, 28 data inflection of verbs {-s}, 44 data use the {-ing} suffix, 30 data use the {-ed} suffix, 4 data uses the {-er} suffix, 1 data use the {-est} suffix or most and 4 data zero affixations.
本研究的题目是《Taylor Swift的专辑1989:A Morphology Study》中的衍生与变调。本研究的目的是描述衍生和屈折在专辑中的使用类型。本研究采用描述性定性方法。本文基于O 'Grady和Dobrovolsky提出的一个理论。根据结果将衍生数据分为6个,即名词变动词(2个数据)、名词变形容词(1个数据)、名词变名词(1个数据)、形容词变名词(2个数据)、形容词变形容词(2个数据)和衍生复合(8个数据)。此外,使用名词{-s/es}词形变化的数据有71个,动词{-s}词形变化的数据有28个,使用{-ing}词形变化的数据有44个,使用{-ed}词形变化的数据有30个,使用{-er}词形变化的数据有4个,使用{-est}或most词形变化的数据有1个,零词形变化的数据有4个。
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引用次数: 0
METAFORA-METAFORA CINTA DALAM SAKINAH BERSAMAMU KARYA ASMA NADIA
Pub Date : 2019-08-19 DOI: 10.26499/surbet.v14i1.100
Ai Kurniati
AbstractAsma Nadia is known as a very productive Indonesian woman writer. It is said to be productive because within ten years it has produced more than fifty books. The distinctive style of language, especially the metaphor of the author Asma Nadia in her book Sakinah Bersamamu is a metaphor of love in the quote of these beautiful wisdom words which will be used as data in this paper. This paper aims to describe the metaphors of love in Sakinah Bersamamu by Asma Nadia. The method used is descriptive-qualitative as a problem-solving procedure by describing the language style of metaphor in the quotation of Asma Nadia's wisdom words. Based on the data, there are ten quotes of Asma Nadia's loving wisdom words that utilize the matafora language style.
摘要阿斯玛·娜迪亚是一位多产的印尼女作家。据说它是多产的,因为在十年内它已经出版了五十多本书。独特的语言风格,尤其是作者阿斯玛·娜迪亚在其著作《萨基娜·贝萨穆姆》中的隐喻,是对爱情的隐喻,这些美丽的智慧话语将在本文中用作数据。本文旨在描述阿斯玛·娜迪亚的《萨基娜·贝萨玛木》中的爱情隐喻。所使用的方法是描述性定性的,作为一种解决问题的程序,通过描述阿斯玛·纳迪亚智慧词引用中隐喻的语言风格。根据这些数据,阿斯玛·娜迪亚的爱情智慧词中有十句引用了马塔福拉语言风格。
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引用次数: 1
REPRESENTASI SOSIAL SANTRI DAN KOTA DALAM NOVEL HUBBU KARYA MASHURI (SEBUAH TINJAUAN SOSIOLOGI SASTRA) 马乌里的HUBBU小说(文学社会学评论)中SANTRI和KOTA的社会表现
Pub Date : 2019-08-19 DOI: 10.26499/surbet.v14i1.110
Imam Muhtarom
Mashuri’s Hubbu is all about the life of a santri which was not always inline with the schools’ rules. This novel takes a picture of a failed santri. The main actor of the novel, Jarot, have had not succeed of holding the schools principles. He broke the rules when attending lectures in Surabaya. This is a sociology of literature point of view paper. It figures out the city’s social realities which change the life of the actor. It also identifies how the novel get its social basic. In this sense, Hubbu is a social representation of reality. The novel provides values dispute when a santri live in outer world which is actually his real life. He should adapt to this different environment without losing his previous status? He can also be rolled up by seculary values offered by the life of the city.
Mashuri的《Hubbu》讲述的是一个并不总是符合学校规则的santri的生活。这部小说描绘了一个失败的桑特里。这部小说的主要演员Jarot未能成功地坚持学校的原则。他在泗水参加讲座时违反了规定。这是一篇文学社会学的观点论文。它揭示了改变演员生活的城市社会现实。它还确定了小说是如何获得其社会基础的。从这个意义上说,胡布是现实的社会表征。这部小说提供了一个桑特里生活在外部世界的价值观之争,而外部世界实际上是他的真实生活。他应该适应这种不同的环境而不失去以前的地位吗?他也会被城市生活提供的安全价值观所折服。
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引用次数: 0
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