Pub Date : 2023-12-01DOI: 10.1109/EMR.2023.3337415
Yossiri Adulyasak;Maxime C. Cohen;Warut Khern-Am-Nuai;Michael Krause
The COVID-19 pandemic has severely disrupted the retail landscape and has accelerated the adoption of innovative technologies. A striking example relates to the proliferation of online grocery orders and the technology deployed to facilitate such logistics. In fact, for many retailers, this disruption was a wake-up call after which they started recognizing the power of data analytics and artificial intelligence (AI). In this article, we discuss the opportunities that AI can offer to retailers in the new normal retail landscape. Some of the techniques described have been applied at scale to adapt previously deployed AI models, whereas in other instances, fresh solutions needed to be developed to help retailers cope with recent disruptions, such as unexpected panic buying, retraining predictive models, and leveraging online–offline synergies.
{"title":"Retail Analytics in the New Normal: The Influence of Artificial Intelligence and the Covid-19 Pandemic","authors":"Yossiri Adulyasak;Maxime C. Cohen;Warut Khern-Am-Nuai;Michael Krause","doi":"10.1109/EMR.2023.3337415","DOIUrl":"10.1109/EMR.2023.3337415","url":null,"abstract":"The COVID-19 pandemic has severely disrupted the retail landscape and has accelerated the adoption of innovative technologies. A striking example relates to the proliferation of online grocery orders and the technology deployed to facilitate such logistics. In fact, for many retailers, this disruption was a wake-up call after which they started recognizing the power of data analytics and artificial intelligence (AI). In this article, we discuss the opportunities that AI can offer to retailers in the new normal retail landscape. Some of the techniques described have been applied at scale to adapt previously deployed AI models, whereas in other instances, fresh solutions needed to be developed to help retailers cope with recent disruptions, such as unexpected panic buying, retraining predictive models, and leveraging online–offline synergies.","PeriodicalId":35585,"journal":{"name":"IEEE Engineering Management Review","volume":"52 1","pages":"268-280"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139229707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.1109/EMR.2023.3336871
Mohammadali Farjoo
In our globalized and digitalized post-COVID world, knowledge and technology transfer offices and commercialization companies (collectively hereafter TTOs) strive to increase and diversify their research impact portfolio. To achieve this target, TTOs should clearly redefine “research impact” and communicate it effectively, engage strategically based on an intersubjective understanding and mutual benefits with their stakeholders to be able to identify the market's unmet needs, and proactively foster an innovation pipeline aligned with their socioeconomical innovation ecosystem. Drawing on the author's lived experience, this article explains the key characteristics of an impactful TTO and suggests approaches to improve its performance. In addition, this article discusses the role of such a TTO in an ever-evolving research commercialization ecosystem. Also, it proposes a practical model for a TTO to maximize its opportunity to create impact.
{"title":"Be an Impactful, Proactive Technology Transfer Office in a Globalized and Digitalized World: A Lived Experience","authors":"Mohammadali Farjoo","doi":"10.1109/EMR.2023.3336871","DOIUrl":"https://doi.org/10.1109/EMR.2023.3336871","url":null,"abstract":"In our globalized and digitalized post-COVID world, knowledge and technology transfer offices and commercialization companies (collectively hereafter TTOs) strive to increase and diversify their research impact portfolio. To achieve this target, TTOs should clearly redefine “research impact” and communicate it effectively, engage strategically based on an intersubjective understanding and mutual benefits with their stakeholders to be able to identify the market's unmet needs, and proactively foster an innovation pipeline aligned with their socioeconomical innovation ecosystem. Drawing on the author's lived experience, this article explains the key characteristics of an impactful TTO and suggests approaches to improve its performance. In addition, this article discusses the role of such a TTO in an ever-evolving research commercialization ecosystem. Also, it proposes a practical model for a TTO to maximize its opportunity to create impact.","PeriodicalId":35585,"journal":{"name":"IEEE Engineering Management Review","volume":"52 1","pages":"9-14"},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140619643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-28DOI: 10.1109/EMR.2023.3336834
Robert G. Cooper
Artificial Intelligence (AI) is poised to revolutionize all aspects of business, particularly new-product development (NPD). Currently, our approach to NPD has remained largely unchanged for decades, yielding stubbornly poor results: only 30% of NP