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Construction of Marketing Management Information System of Travel Agency Based on Customer Relationship Management 基于客户关系管理的旅行社营销管理信息系统的构建
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.27
Wei Min
The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the system architecture, considering the actual situation and specific requirements of a travel agency, combining with norms and standards of the management of travel agencies industry, as well as, using the current popular system architecture B/S (Browser/Sever) Mode. By extensively studying the theory of software engineering, database theory and object-oriented languages and Web programming, management information systems analysis and design process of travel agency marketing is discussed in detail based CRM.
客户关系管理理论已经逐渐渗透到企业管理的各个层面。旅行社作为一个与客户关系密切的行业,应该重视客户关系管理,这是非常重要的。本文试图将客户关系管理的概念与传统旅行社营销的流程相结合,考虑到某旅行社的实际情况和具体要求,结合旅行社行业管理的规范和标准,采用目前流行的B/S (Browser/Sever)模式构建系统架构。通过对软件工程理论、数据库理论、面向对象语言和Web程序设计的广泛研究,详细论述了基于CRM的旅行社营销管理信息系统的分析与设计过程。
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引用次数: 6
Email Representation using Noncharacteristic Information and its Application 基于非特征信息的电子邮件表示及其应用
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.19
Pei-yu Liu, Jing Zhao, Zhen-fang Zhu
Focusing on the uncertainty of classifying emails based-on email content and the incompleteness of email representation, the paper proposes a new representation using noncharacteristic information. The new approach refers to the whole email, contains feature items extracted from email content, and noncharacteristic items extracted from email header. In the expriment, we adopt Naive Bayes classifier to classify emails, classification results indicate that the new approach overcomes the shortcomings of original content-based filtering and improves the recall and the precision of spam filtering.
针对基于电子邮件内容分类的不确定性和电子邮件表示的不完备性,提出了一种基于非特征信息的电子邮件表示方法。新方法涉及整个电子邮件,包含从电子邮件内容中提取的特征项和从电子邮件标题中提取的非特征项。在实验中,我们采用朴素贝叶斯分类器对邮件进行分类,分类结果表明,新方法克服了原有基于内容过滤的缺点,提高了垃圾邮件过滤的查全率和查准率。
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引用次数: 3
Mathematical Analysis of Signaling Overhead in MIPv6 Based N-Layer Architecture 基于MIPv6的n层体系结构信令开销的数学分析
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.28
N. Dutta, I. S. Misra, Abhishek Majumder
IP based wireless mobile networks are of great importance now-a-days to users on the move. To provide connectivity to mobile users with same IP address despite of their change in location or point of attachment, the location information of mobile users must be kept up to date. Managing location information of such users basically needs information to be exchanged between different network entities. The transmission of such messages consumes bandwidth, incurred processing time and transmission cost. This cost is normally referred as signaling overhead caused by mobile users. The signaling overhead is mainly dependent on the frequency of location change caused by the movement of users and number of messages to be exchange to complete the location update process. Hierarchical arrangement of anchor agents can reduce such signaling overhead but degrades scalability in presence of large number of mobile users. The objective of this work is to analyze mathematically the location update frequency and cost in an N layered hierarchical architecture for IPv6 based network in wireless environment. The intention is to find optimal levels of hierarchy in terms of frequency and cost of location update to suggest a scalable IPv6 based mobile architecture. Result obtained from mathematical calculation shows that three levels architecture may provide optimal values for these two performance parameters. Keyword: HMIPv6, Mathematical Modeling, Performance Analysis, Signaling cost.
基于IP的无线移动网络对当今移动用户来说非常重要。为了向拥有相同IP地址的移动用户提供连接,尽管他们的位置或连接点发生了变化,移动用户的位置信息必须保持最新。管理这类用户的位置信息基本上需要在不同的网络实体之间交换信息。这种消息的传输消耗带宽、产生的处理时间和传输成本。这种费用通常称为移动用户引起的信令开销。信令开销主要取决于用户移动引起的位置变化频率和完成位置更新过程需要交换的消息数量。锚代理的分层安排可以减少这种信令开销,但在大量移动用户存在时降低了可伸缩性。本文的目的是对无线环境下基于IPv6网络的N层分层结构中的位置更新频率和成本进行数学分析。其目的是根据位置更新的频率和成本找到最优层次结构,以提出可扩展的基于IPv6的移动架构。数学计算结果表明,三层结构可以为这两个性能参数提供最优值。关键词:HMIPv6,数学建模,性能分析,信令成本
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引用次数: 9
Call Admission Control Strategy for System Throughput Maximization Using DOVE 基于DOVE的系统吞吐量最大化呼叫接纳控制策略
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.14
T. Shabnam, M. Islam, M. Amin
Tanzilah Noor Shabnam, Md. Imdadul Islam, M. R. Amin 1, First Department of Electronics and Communications Engineering,East West University, 43 Mohakhali, Dhaka 1212, Bangladesh, tanzilah_nsu031@yahoo.com Department of Computer Science and Engineering, Jahangirnagar University, Savar, Dhaka 1342, Banglades, imdad@juniv.edu *3,Corresponding Department of Electronics and Communications Engineering,East West University, 43 Mohakhali, Dhaka 1212, Bangladesh, ramin@ewubd.edu doi: 10.4156/jcit.vol5.issue8.14
Imdadul Islam, M. R. Amin 1,东西大学第一电子与通信工程系,孟加拉国达卡1212莫哈卡里43号,tanzilah_nsu031@yahoo.com孟加拉国达卡1342萨瓦尔贾汉吉尔纳加尔大学计算机科学与工程系,imdad@juniv.edu *3,东西大学电子与通信工程系,孟加拉国达卡1212莫哈卡里43号,ramin@ewubd.edu doi:10.4156 / jcit.vol5.issue8.14
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引用次数: 1
Heterogeneous Deep Web Data Extraction Using Ontology Evolution 基于本体演化的异构深度网络数据提取
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.23
Kerui Chen, Jinchao Zhao, Wanli Zuo, Fengling He, Yongheng Chen
This paper proposed a complex ontology evolution based method of extracting data, and also completely designed an extraction system, which consists of four important components: Resolver, Extractor, Consolidator and the ontology construction components. The system gives priority to the construction of mini-ontology. When the user submits query keywords to the deep web query interface, the returned result will pass through the prior three components; after that, the final execution result will be returned to user in a unified form. This paper adopted an extraction method that is different from the general ontology extraction. More specifically, the ontology used in extraction here is dynamic evolution, which can adapt various data source better. Experimental results proved that this method could effectively extract the data in the query result pages.
提出了一种基于复杂本体进化的数据提取方法,并完整设计了一个数据提取系统,该系统由解析器(Resolver)、提取器(Extractor)、整合器(Consolidator)和本体构建组件四个重要组成部分组成。该系统优先考虑了微型本体的构建。当用户向深网查询接口提交查询关键字时,返回的结果将通过前面三个组件;之后,最终的执行结果将以统一的形式返回给用户。本文采用了一种不同于一般本体抽取的抽取方法。更具体地说,这里的抽取使用的本体是动态进化的,可以更好地适应各种数据源。实验结果证明,该方法可以有效地提取查询结果页面中的数据。
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引用次数: 8
A New Parameter Selection Method for Support Vector Machine Based on the Decision Value 基于决策值的支持向量机参数选择新方法
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.4
Linkai Luo, Dengfeng Huang, Hong Peng, Qifeng Zhou, G. Shao, Fan Yang
Abstract To overcome the disadvantage of CV-ACC method that the high-density sample region may be close to the optimal hyper-plane, a parameter selection method for support vector machine (SVM) based on the decision value, named as CV-SNRMDV method, is proposed in this paper. SNRMDV is used as the criterion of cross-validation (CV) in our method, which is defined as the ratio between the difference of medians of decision values and the sum of the standard deviations from the medians. Compared with the traditional cross-validation accuracy (CV-ACC) method, CV-SNRMDV makes use of the information of sample distribution and decision value. Consequently CV-SNRMDV overcomes the disadvantage of CV-ACC. The experiments show our method obtains a better test accuracy on the simulated dataset, while the test accuracies on benchmark datasets are close to CV-ACC.
摘要针对CV-ACC方法高密度样本区域可能接近最优超平面的缺点,提出了一种基于决策值的支持向量机(SVM)参数选择方法CV-SNRMDV方法。我们的方法使用SNRMDV作为交叉验证(CV)的标准,它被定义为决策值的中位数之差与中位数标准差之和的比值。与传统的交叉验证精度(CV-ACC)方法相比,CV-SNRMDV利用了样本分布和决策值的信息。因此CV-SNRMDV克服了CV-ACC的缺点。实验表明,该方法在模拟数据集上获得了较好的测试精度,在基准数据集上的测试精度接近CV-ACC。
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引用次数: 10
E-mail Spam Filtering Based on Support Vector Machines with Taguchi Method for Parameter Selection 基于支持向量机的垃圾邮件过滤与参数选择田口法
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.9
Wei-Chih Hsu, Tsan-Ying Yu
Support Vector Machines (SVM) is a powerful classification technique in data mining and has been successfully applied to many real-world applications. Parameter selection of SVM will affect classification performance much during training process. However, parameter selection of SVM is usually identified by experience or grid search (GS). In this study, we use Taguchi method to make optimal approximation for the SVM-based E-mail Spam Filtering model. Six real-world mail data sets are selected to demonstrate the effectiveness and feasibility of the method. The results show that the Taguchi method can find the effective model with high classification accuracy.
支持向量机(SVM)是一种强大的数据挖掘分类技术,已成功地应用于许多实际应用中。在训练过程中,支持向量机的参数选择对分类性能影响很大。然而,支持向量机的参数选择通常是通过经验或网格搜索(GS)来确定的。在本研究中,我们使用田口方法对基于支持向量机的电子邮件垃圾邮件过滤模型进行最优逼近。选择了六个真实邮件数据集来验证该方法的有效性和可行性。结果表明,田口方法能找到分类精度较高的有效模型。
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引用次数: 20
Using Genetic Algorithms to Optimize Artificial Neural Networks 利用遗传算法优化人工神经网络
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.6
Shifei Ding, Li Xu, Chunyang Su, Hong Zhu
Artificial Neural Networks (ANNs), as a nonlinear and adaptive information processing systems, play an important role in machine learning, artificial intelligence, and data mining. But the performance of ANNs is sensitive to the number of neurons, and chieving a better network performance and simplifying the network topology are two competing objectives. While Genetic Algorithms (GAs) is a kind of random search algorithm which simulates the nature selection and evolution, which has the advantages of good global search abilities and learning the approximate optimal solution without the gradient information of the error functions. This paper makes a brief survey on ANNs optimization with GAs. Firstly, the basic principles of ANNs and GAs are introduced, by analyzing the advantages and disadvantages of GAs and ANNs, the superiority of using GAs to optimize ANNs is expressed. Secondly, we make a brief survey on the basic theories and algorithms of optimizing the network weights, optimizing the network architecture and optimizing the learning rules, and make a discussion on the latest research progresses. At last, we make a prospect on the development trend of the theory.
人工神经网络作为一种非线性自适应信息处理系统,在机器学习、人工智能和数据挖掘等领域发挥着重要作用。但人工神经网络的性能对神经元的数量很敏感,实现更好的网络性能和简化网络拓扑是两个相互竞争的目标。遗传算法是一种模拟自然选择和进化过程的随机搜索算法,具有良好的全局搜索能力和在不需要误差函数梯度信息的情况下学习近似最优解的优点。本文对基于GAs的人工神经网络优化进行了综述。首先介绍了人工神经网络和遗传算法的基本原理,通过分析遗传算法和遗传算法的优缺点,阐述了遗传算法优化人工神经网络的优越性。其次,对网络权值优化、网络结构优化和学习规则优化的基本理论和算法进行了简要综述,并对最新的研究进展进行了讨论。最后,对该理论的发展趋势进行了展望。
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引用次数: 27
Multiple Target Tracking Using Reverse Prediction Weighted Neighbor Data Association 基于反向预测加权邻居数据关联的多目标跟踪
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.21
Zhongzhi Li, Xue-gang Wang
Abstract A new data association method is presented for multiple target tracking. The proposed method is formulated using reverse prediction weighted neighbor to calculate the probability of candidate measurements from targets. The purpose of the proposed method is to eliminate the need to acquire prior knowledge such as detection probability and clutter density. The probability between targets and measurements are reflected in the reverse prediction residual norm.
摘要提出了一种新的多目标跟踪数据关联方法。该方法采用反向预测加权邻域法计算候选测量值离目标的概率。该方法的目的是消除对检测概率和杂波密度等先验知识的获取需求。目标与测量值之间的概率反映在反向预测残差模中。
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引用次数: 4
Financial Application of Multi-Instance Learning: Two Greek Case Studies 多实例学习的金融应用:两个希腊案例研究
Pub Date : 2010-10-31 DOI: 10.4156/JCIT.VOL5.ISSUE8.5
S. Kotsiantis, D. Kanellopoulos, V. Tampakas
The problems of bankruptcy prediction and fraud detection have been extensively considered in the financial literature. The objective of this work is twofold. Firstly, we investigate the efficiency of multi-instance learning in bankruptcy prediction. For this reason, a number of experiments have been conducted using representative learning algorithms, which were trained using a data set of 150 failed and solvent Greek firms in the recent period. It was found that multi-instance learning algorithms could enable experts to predict bankruptcies with satisfying accuracy. Secondly, we explore the effectiveness of multi-instance learning techniques in detecting firms that issue fraudulent financial statements (FFS). Therefore, a number of experiments have been conducted using representative learning algorithms, which were trained using a data set of 164 fraud and non-fraud Greek firms. The results show that MIBoost algorithm with Decision Stump as base learner had the best accuracy in comparison with other multi-instance learners and single supervised machine learning techniques.
破产预测和欺诈检测问题在金融文献中得到了广泛的研究。这项工作的目的是双重的。首先,研究了多实例学习在破产预测中的有效性。出于这个原因,使用代表性学习算法进行了一些实验,这些算法是在最近一段时间内使用150家失败和有偿付能力的希腊公司的数据集进行训练的。研究发现,多实例学习算法能够使专家以令人满意的精度预测破产。其次,我们探讨了多实例学习技术在发现发布虚假财务报表(FFS)的公司方面的有效性。因此,使用代表性学习算法进行了许多实验,这些算法使用164家欺诈和非欺诈希腊公司的数据集进行了训练。结果表明,与其他多实例学习器和单监督机器学习技术相比,以Decision Stump为基础学习器的MIBoost算法具有最好的准确率。
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引用次数: 6
期刊
J. Convergence Inf. Technol.
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