Business Strategy and Development最新文献

Escalating awareness of consumers on environmental issues have not translated into demand for green products in emerging economies, resulting in a rising need for further research on green purchasing behaviour. Considering this gap, the current study investigates the association of eco-label and environmental knowledge with green purchase behaviour, and explores the mediating impact of environmental attitude and green trust. In addition, this study examines the moderating role of perceived price in influencing such behaviour. The proposed research model is empirically tested with data collected from 600 customers in India. The results indicate that eco-label, environmental knowledge, green trust, and environmental attitude are significantly associated with green purchase behaviour. Further, environmental attitude does not mediate the association between eco-label and green purchasing behaviour, while this link is partially mediated by green trust. In comparison, environmental attitude plays a partial mediating role between green trust and green purchasing behaviour. Moreover, perceived price moderates the relationship between environmental attitude and green purchase behaviour positively, while negatively moderates the relationship of green purchase behaviour with green trust. The findings help to draw significant implications for environmental and green marketers, along with a better knowledge of the complicated consumer behaviour associated with the purchase of green products, which will ultimately help them to develop more viable green marketing strategies in India. Overall, this research will enhance the green marketing literature by providing insights into how marketers and businesses can trigger the green purchasing by consumers in emerging market.

The study aims to analyze the impact of environmental, social, and governance performance (ESGP) on firm performance (FP) in the Gulf countries. Furthermore, this study examines how the number of female members on the board affects the relationship between ESGP and FP. This study uses balanced panel data of 424 firm-year observations from 106 Gulf non-financial listed firms from 2018 to 2021. The results show that the effect of ESGP and social performance (SP) on return on equity (ROE) is positive and statistically significant. SP and governance performance (GP) reveal a positive impact on ROE. However, a negative impact is exhibited instead for Tobin's Q (TQ). Conversely, environmental performance (EP) positively affects both ROE and TQ. Besides that, the diversity of board gender significantly and positively strengthens the relationships of ESGP, EP, SP, and GP with FP. The study concludes that policymakers in the Gulf countries and public company executives can use the suggestions from this research to change existing corporate governance rules to encourage more ESG performance and board diversity. We also emphasize the need to consider ESG performance and the diversity of the board when making plans to meet societal expectations and reach business goals. To the best of our knowledge, this study is among only a few that have investigated the effect of board gender diversity on the impact of ESGP on FP in the context of Gulf countries.

This study investigates the synergistic effects of circular economy (CE) practices, Industry 4.0 technology, and green human resource management (HRM) practices on sustainability and performance in Indian companies. CE focuses on resource efficiency, waste minimization, and material recyclability. Industry 4.0 incorporates modern digital technologies into manufacturing, resulting in smart factories that are more efficient and flexible. Green HRM practices include implementing human resource rules that promote environmental sustainability. Using structural equation modeling (SEM) on data from 213 respondents across various Indian firms, our research reveals several novel insights, such as CE practices significantly enhancing sustainability, demonstrating their critical role in minimizing waste and improving resource management; moderating the role of Industry 4.0: Industry 4.0 technology moderates the relationship between CE practices and sustainability, and green HRM practices positively affect CE practices and sustainable performance. Moreover, the study's uniqueness stems from its comprehensive approach, which reveals that combining these three elements CE practices, Industry 4.0 technology, and green HRM creates a powerful synergy that significantly improves both sustainability efforts and overall company performance, providing actionable insights for business looking to implement more effective and integrated sustainability strategies. These findings offer a valuable roadmap for companies aiming to achieve more impactful and cohesive sustainability initiatives.

While the role of digital technologies (DTs) in facilitating entrepreneurship is well established, research on understanding the role of DTs among circular start-ups as part of their overall strategy is scarce. This is vital from the perspective of emerging economies, such as India. The study aims to identify and analyse the factors influencing digital technology adoption in circular start-ups using the Technology-Organisation-Environment (TOE) framework and Technology Acceptance Model (TAM) to form a novel Circular Startup Digital Adoption (CSDA) framework. In addition to integrating the TOE framework and TAM, the study utilises a systematic literature review with subject-matter-expert (SME) consultation in order to determine the factors of the CSDA framework. To the best of the authors' knowledge, this is among the first studies to analyse the factors behind the adoption of DTs by circular startups from an emerging economy perspective, offering theoretical, managerial and policy implications.

This study aims to explore the relationship among green marketing practices, leadership commitment, and environmental performance specifically within Jordan's pharmaceutical industry. It explores the impact of green marketing strategies on the competitive advantage of leading green companies in Jordan. The limitations of this study focused on the Jordanian market, and its findings are not generalizable to other countries due to market contrasts. A quantitative approach was employed to address the research question of “to what extent” these strategies contribute. The theory of the resource-based view (RBV) was applied to this topic because it suggests that a firm's competitive advantage and performance are primarily determined by its unique resources and capabilities. The research instrument consists of 9 factors clarifying the role of green marketing strategies in improving the competitive edge of leading green companies in Jordan. The population of this study includes all implementing managers of Jordanian leading green companies, while the sample of this study consists of 32 implementing managers. After distributing the scale to the participants of this study, their responses were collected and discussed carefully. Then, their responses were analyzed by using SPSS statistical tests. The results show a significant positive correlation between green marketing strategies and competitive edge. This indicates that leading Jordanian green companies actively gain “green marketing” initiatives to gain and maintain a competitive advantage in the market. The study concludes that embracing green marketing is crucial for Jordanian green companies to compete effectively and achieve sustained success. Novelty or originality in this research looks for specific statements that indicate to a novel theoretical approach, a new methodology, or an innovative application of existing theories, or a unique data. This adds new ideas to the knowledge of this study.

This study investigates the motivating factors behind the formalization of small informal enterprises in Bangladesh, an emerging economy, employing the lens of institutional theory. It emphasizes how regulatory structures, normative pressures, and cognitive understandings shape the decisions of SME owners in emerging economies like Bangladesh. A significant portion of small enterprises in Bangladesh remain informal, leading to concerns over economic development, productivity, and efficiency. Informal enterprises often face challenges such as limited access to finance, market entry barriers, and regulatory hurdles. Recognizing the need for formalization, this research aims to understand the drivers behind this transition. A questionnaire survey of 304 informal enterprises reveals that streamlined regulatory systems, particularly one-stop solutions and simplified registration processes, are primary motivators for formalization. Additionally, flexible collateral requirements for financing and lower levels of technological adoption also significantly influence this transition. These findings contribute to the academic discourse on informal businesses in emerging economies and provide key policy implications for fostering formalization through targeted strategies and policies.

The research aims to examine the impact of board composition on the ESG performance of Latin American companies. 390 companies located in Argentina, Brazil, Chile, Colombia, Mexico, and Peru, between 2016 and 2021, were analyzed. The board size, gender diversity, independence of the members and the duality of the executive director and chairman of the board were used as characteristics of the board of directors. Through symmetrical (panel data regression) and asymmetrical (fuzzy set qualitative comparative analysis) approaches, the findings showed that larger, more diverse and more independent boards contribute positively to higher ESG performance. The presence of duality in the position of executive director and chairman of the board of directors was not a relevant driver, both for ESG performance and for its dimensions in isolation. This study has important theoretical, managerial and governmental implications.

Sustainable procurement has become a very important aspect of business, with a lot of emphasis on the social, economic and environmental wellbeing of the society in which firms operate. At the same time, female entrepreneurship has attained a very prominent position in various economies, especially those of developing countries, providing a lot of employment to many and contributing significantly to the growth of those countries. However, the contribution of female entrepreneurs to sustainability through their procurement practices has received minimal research especially in the developing country context, leaving us with little or no knowledge at all regarding the sustainable procurement practices of female entrepreneurs in developing economies. This study fills this knowledge gap by qualitatively investigating the dynamics of the adoption of sustainable procurement practices by female entrepreneurs in Ghana. We found that female entrepreneurs in these contexts adopt environment-related sustainable procurement practices, diversity-related sustainable procurement practices, safety-related sustainable procurement practices, and the sustainable procurement practices of purchasing from local and small suppliers. The adoption and implementation of these practices however are not motivated by female entrepreneurs' quest to be sustainable, but their desire to save cost and make profits. Policy implications are also discussed.

Micro, small, and medium-sized enterprises (MSMEs) are fundamental to the economy of Bangladesh, significantly contributing to job creation and poverty alleviation. Securing financing is essential for the growth and development of the MSME sector. This research investigates the entrepreneurial environment in Bangladesh, highlighting challenges and opportunities to enhance youth entrepreneurship. By analyzing secondary data from 2010 to 2022, the study employs a multiple regression model to examine the statistical relationship between MSME financing and economic growth. Gross domestic product Regression Equation Specification Error Test per capita is the dependent variable, loans to MSMEs are used as a proxy for MSME financing, and the unemployment rate is included as a control variable. The results indicate that MSME financing has a substantial positive impact on economic growth, while the unemployment rate has a significant negative effect. The study suggests implementing blended finance funds and a variety of supply, demand, and financial solutions to strengthen the MSME ecosystem in Bangladesh, thereby supporting national development goals and sustainable development.

Venture capital (VC) plays a vital role in fostering revolution and entrepreneurship in emerging economies. However, attracting VC investments remains a significant challenge for startups in these markets. This study investigates the macro and micro factors influencing VC attraction in the Bangladeshi startup ecosystem, employing a mixed-methods approach. A systematic literature review was performed to recognize the key factors influencing VC attraction in emerging markets. Qualitative interviews with 20 stakeholders, including startup founders, investors, and policymakers, were undertaken to gain insights into the challenges and opportunities for VC attraction in Bangladesh. Quantitative analysis of secondary data on VC investments and startup characteristics was executed to examine the associations connecting the identified factors and VC investment amount. The findings reveal that government policies, human capital availability, and informal institutions are critical macro factors influencing VC attraction, while founder and team characteristics, business model and scalability, and traction and validation are key micro factors. The study contributes to the literature on VC in developing economies by providing a comprehensive examination of the interplay of institutional, human capital, cultural, and startup-specific factors shaping VC investment decisions. The findings have important implications for policymakers, investors, and entrepreneurs seeking to foster a more vibrant and sustainable startup ecosystem in Bangladesh and beyond. The research underlines the need for a holistic approach to addressing the challenges and leveraging the opportunities for VC attraction in emerging markets.