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Medical invention marketing strategies on buying: Surgical medical robot 医疗发明营销策略的购买:外科医疗机器人
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.3.007
Daniella Awni Abu Yousef, Z. Alkhazali, R. Qawasmeh, Hareth Alshamayleh
The study aimed to identify the medical invention marketing strategies on buying (Surgical Medical Robot), the study used the descriptive approach to suit the purpose of the study. Sample of the study consisted of (100) participants divided (50) of marketing managers for the medical instrument companies and (50) medical employers related to working in surgery in the Jordanian hospitals. The study showed that the level of medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) and Buying Surgical Medical Robots in the Jordanian Hospitals were in the medium level. The study showed that the medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) have an impact on buying (Surgical Medical Robot) Jordanian hospitals. The study set of many recommendations as Work to raise awareness regarding medical robot surgery and Work by medical equipment companies to obtain the largest amount of information about the medical surgical robot, to increase the level of confidence of patients in this robot.
本研究旨在找出医疗发明的营销策略购买(外科医疗机器人),研究采用描述性的方法,以适应研究的目的。该研究的样本包括(100)名参与者,其中(50)名是医疗器械公司的营销经理,(50)名是在约旦医院从事外科工作的医疗雇主。研究表明,约旦医院在医疗发明营销策略(营销网络、设计与执行、了解客户与促销)和购买外科医疗机器人方面的水平处于中等水平。研究表明,医疗发明营销策略(营销网络、设计和执行、了解客户和促销)对约旦医院购买(外科医疗机器人)有影响。该研究提出了许多建议,如努力提高人们对医疗机器人手术的认识,以及医疗设备公司努力获得有关医疗手术机器人的最大量信息,以提高患者对这种机器人的信心水平。
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引用次数: 0
Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector context 公共部门背景下电子学习与用户忠诚度与用户满意度的中介变量研究
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.4.004
N. Rahayu, Muhammad Hasan Dhiaullah, Alvita Marsha
The advent of information technology has caused people to consider how they can make effective and efficient decisions in various activities. The implementation of information technology systems is expected to be advantageous in facilitating these activities because such systems can provide decision-making support and contribute to the success of endeavors in areas such as business, economic, social politics, and education. One common tool used in learning systems is e-learning applications. This research aims to analyze the effect of e-learning on user loyalty with user satisfaction. This research, conducted in Jakarta, is explanatory in nature, targeting individuals who have utilized e-learning applications in their activities, particularly in the field of public sector activities, with a sample size of 163 public sector employees. Data was collected through online questionnaires, and hypothesis testing was conducted through the PLS-SEM method. The results indicate that service quality and perceived value have positive impacts on user satisfaction, which in turn, positively influences user loyalty.
信息技术的出现使人们考虑如何在各种活动中做出有效和高效的决策。信息技术系统的实施预计将有利于促进这些活动,因为这些系统可以提供决策支持,并有助于商业、经济、社会政治和教育等领域的努力取得成功。在学习系统中使用的一个常用工具是电子学习应用程序。本研究旨在通过用户满意度分析电子学习对用户忠诚度的影响。这项研究在雅加达进行,其本质上是解释性的,针对的是在其活动中使用电子学习应用程序的个人,特别是在公共部门活动领域,样本规模为163名公共部门雇员。通过在线问卷收集数据,并通过PLS-SEM方法进行假设检验。结果表明,服务质量和感知价值对用户满意度有正向影响,用户满意度又对用户忠诚度有正向影响。
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引用次数: 1
The impact of artificial intelligence applications on the performance of accountants and audit firms in Saudi Arabia 人工智能应用对沙特阿拉伯会计师和审计公司业绩的影响
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.5.007
Khaled S. Aljaaidi, Neef F. Alwadani, Anass Hamad Elneel Adow
The purpose of this study is to investigate the impact of using artificial intelligence applications on the performance of accountants and audit firms. The final sample for this study comprises 38 audit firms. This study uses a survey-based methodology in the context of Saudi Arabia. The results of the multiple regression revealed that the audit firms using artificial intelligence applications perceive them as useful instruments that increase the performance of accountants and audit firms. They can reduce the cost, effort, and time of the audit process, achieve a competitive advantage for the audit firms, help auditors better determine materiality, achieve a competitive advantage, improve the performance of the audit team, carry out the continuous audit process better than the traditional audit, enable auditors to select audit samples with high efficiency, improve the quality of control procedures on electronic transactions and files used by the client, contribute to the management of operations and tasks with more sophisticated and intelligent mechanisms, increase the efficiency and effectiveness of the audit process and the efficiency and effectiveness of planning and supervising the audit process, reduce uncertainty and audit risk. The results reported by this study can be valuable for the accounting and auditing professions, audit firms, and standards and auditing regulators to deeply understand the extent to which artificial intelligence applications influence the performance of accountants and audit firms.
本研究的目的是调查使用人工智能应用程序对会计师和审计事务所绩效的影响。本研究的最终样本包括38家审计事务所。本研究在沙特阿拉伯的背景下使用基于调查的方法。多元回归的结果显示,使用人工智能应用程序的审计公司认为它们是提高会计师和审计公司绩效的有用工具。它们可以减少审计过程的成本、工作量和时间,为审计事务所实现竞争优势,帮助审计师更好地确定重要性,实现竞争优势,提高审计团队的绩效,比传统审计更好地开展持续审计过程,使审计师能够高效地选择审计样本,提高客户使用的电子交易和文件控制程序的质量,以更精细、更智能的机制,促进对业务和任务的管理,提高审计过程的效率和效果,以及规划和监督审计过程的效率和效果,减少不确定性和审计风险。本研究报告的结果对于会计和审计行业、审计事务所、准则和审计监管机构深入了解人工智能应用对会计师和审计事务所绩效的影响程度具有重要价值。
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引用次数: 1
The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products 数字营销、口碑和服务质量对购买决策的影响:基于食品中小企业产品的实证研究
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.5.012
Layung Paramesti Martha, A. Primadewi, Enni Soerjati Priwirjanto, Endang Fatmawati, Nahdiana, Ita Yustina, Iyoh Mastiyah, Luk Luk Atul Hidayati
The purpose of this study is to analyze the influence of digital marketing, word of mouth, and service quality on purchasing decisions through a quantitative questionnaire using an accidental sampling method. The research is designed to find out the relationship between the influence of digital marketing, word of mouth and service quality on consumer purchasing decisions using a quantitative approach method. The variables in this study consist of independent variables and dependent variables. The variables studied include digital marketing, word of mouth, service quality and consumer purchasing decisions. The research was conducted at food SMEs in Jakarta, Indonesia. Sources of data in this study were primary data including consumer responses to digital marketing, word of mouth, service quality and purchasing decisions obtained from the results of distributing online questionnaires. The sample size used in this study was 680 people. The data collection method used in this study was an online questionnaire distributed by social media. The data were analyzed using SPSS software and structural equation modeling (SEM) with SmartPLS software tools. The results of this study indicate that the higher the digital marketing, word of mouth, and service quality, the higher the purchasing decision. SMEs must further optimize the use of digital marketing in marketing their companies such as uploading interesting content on one of the existing social media. From a word-of-mouth point of view, companies must promote more to their closest circle of benefits what they get from using SEMs products. Service quality must continue to provide excellent service to consumers or customers so that these consumers feel comfortable and satisfied.
本研究的目的是分析数字营销、口碑和服务质量对购买决策的影响,采用随机抽样的方法进行定量问卷调查。本研究旨在利用定量方法找出数字营销、口碑和服务质量对消费者购买决策的影响之间的关系。本研究的变量包括自变量和因变量。研究的变量包括数字营销、口碑、服务质量和消费者购买决策。这项研究是在印度尼西亚雅加达的食品中小企业中进行的。本研究的数据来源是原始数据,包括消费者对数字营销的反应、口碑、服务质量和购买决策,这些数据来自于发放在线问卷的结果。本研究的样本量为680人。本研究使用的数据收集方法是通过社交媒体发放在线问卷。数据分析采用SPSS软件,并用SmartPLS软件工具进行结构方程建模(SEM)。本研究结果表明,数字营销、口碑和服务质量越高,购买决策越高。中小企业必须进一步优化数字营销的使用,例如在现有的社交媒体上上传有趣的内容。从口碑的角度来看,企业必须更多地向他们最接近的利益圈宣传他们从使用中小企业产品中获得的好处。服务质量必须不断地为消费者或顾客提供优质的服务,使这些消费者感到舒适和满意。
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引用次数: 1
The influence of eco-design, green information systems, green manufacturing, and green purchasing on manufacturing performance 生态设计、绿色信息系统、绿色制造和绿色采购对制造绩效的影响
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.6.001
Florencia Angela Wungkana, H. Siagian, Zeplin Jiwa Husada Tariga
Companies today strive to integrate manufacturing processes with the environment to strike a balance. This study aims to examine the impact of green implementation for companies on the performance of manufacturing companies. Data was collected using Google Forms distributed online to the manufacturing companies domiciled in East Java. The criterion for the companies is that they have been committed to implementing a green approach to the production process, procurement of environmentally friendly raw materials, and green products. The partial least square technique analyzed data from as many as 115 respondents, with the position as senior staff level and higher, who have worked for at least two years and are permanent employees. The results showed that the implementation of eco-design has an impact on green purchasing and green manufacturing. Eco-design and green information systems implemented by the company can improve manufacturing performance by producing adequate overall product quality, and the number of products produced varies according to market demand. Therefore, the green information system affects green manufacturing and purchasing in manufacturing companies. Therefore, green manufacturing and green purchasing can impact manufacturing performance. The research results contribute to practitioners, especially top management, in committing to implementing Green which affects the performance of manufacturing companies. The theoretical contribution of the research is to enrich green supply chain management and sustainable performance for manufacturing companies.
今天的公司努力将制造过程与环境相结合,以取得平衡。本研究旨在检验绿色实施对制造企业绩效的影响。使用谷歌表格收集数据,这些表格在线分发给东爪哇的制造公司。公司的标准是他们已经承诺在生产过程中实施绿色方法,采购环保原材料和绿色产品。偏最小二乘法分析了多达115名受访者的数据,这些受访者的职位为高级职员及以上级别,他们工作至少两年,是正式员工。结果表明,生态设计的实施对绿色采购和绿色制造产生了影响。公司实施的生态设计和绿色信息系统可以通过生产足够的整体产品质量来提高制造绩效,并且生产的产品数量根据市场需求而变化。因此,绿色信息系统影响着制造企业的绿色制造和绿色采购。因此,绿色制造和绿色采购可以影响制造绩效。研究结果有助于实践者,特别是高层管理人员致力于实施绿色,影响制造企业的绩效。本研究的理论贡献在于丰富制造企业的绿色供应链管理和可持续绩效。
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引用次数: 1
Negative binomial mixed model neural network for modeling of pulmonary tuberculosis risk factors in West Java provinces 负二项混合模型神经网络在西爪哇省肺结核危险因素建模中的应用
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.6.007
R. Arisanti, R. Pontoh, S. Winarni, Yahma Nurhasanah, Silvani Dewi Nura Aini, Aissa Putri, Nabila Dhia Alifa Rahma
Tuberculosis (TB) is still a major public health concern in many regions of the world, including Indonesia's West Java Provinces. Accurate TB risk factor prediction can enhance overall TB control efforts by directing focused therapies. In this study, utilizing a combination of Negative Binomial Mixed Models (NBMMs) and Feed-Forward Neural Networks (FFNNs), we offer a unique method for the predictive modeling of TB risk variables. A variety of sociodemographic, behavioral, and environmental factors that are known to be linked to TB are included in the dataset utilized in this investigation. To correct for overdispersion and include both fixed and random effects in the model, we first fitted an NBMM major problem in epidemiological investigations is modeling count data with overdispersion, and the NBMM component of the model offers a versatile and effective framework for doing so. Following that, we include an FFNN component in the model, which helps us to detect relevant predictive features and alter the model's weights accordingly. Backpropagation methods are used by the FFNN to adjust model parameters and enhance accuracy. The resulting Negative Binomial Mixed Model Neural Network (NBMMNN) model has a high accuracy value of up to 0.944. Our research suggests that the NBMMNN model outperforms conventional models that are frequently used to predict TB risk factors. By contrast to simpler models, the NBMMNN model can capture complicated and nonlinear interactions between predictors and outcomes. Additionally, the inclusion of random variables in the model enables us to take into account potential sources of variability in the data as well as unmeasured confounding. This work emphasizes the opportunity to enhance TB risk prediction and control efforts by integrating NBMMs with FFNNs. In West Java Provinces and other comparable contexts, the NBMMNN model might be a helpful tool for identifying and resolving TB risk factors, guiding targeted interventions, and enhancing overall TB control efforts.
在世界许多地区,包括印度尼西亚的西爪哇省,结核病仍然是一个主要的公共卫生问题。准确的结核病危险因素预测可以通过指导重点治疗来加强总体结核病控制工作。在这项研究中,我们利用负二项混合模型(NBMMs)和前馈神经网络(ffnn)的组合,提供了一种独特的结核病风险变量预测建模方法。已知与结核病有关的各种社会人口、行为和环境因素都包含在本调查使用的数据集中。为了纠正过分散,并在模型中包括固定和随机效应,我们首先拟合了NBMM,流行病学调查中的主要问题是用过分散来建模计数数据,模型的NBMM组件为这样做提供了一个通用和有效的框架。接下来,我们在模型中包含FFNN组件,这有助于我们检测相关的预测特征并相应地改变模型的权重。FFNN采用反向传播方法调整模型参数,提高精度。所得的负二项混合模型神经网络(NBMMNN)模型具有较高的准确率值,最高可达0.944。我们的研究表明,NBMMNN模型优于经常用于预测结核病危险因素的传统模型。与简单的模型相比,NBMMNN模型可以捕捉预测者和结果之间复杂的非线性相互作用。此外,在模型中包含随机变量使我们能够考虑到数据变异性的潜在来源以及不可测量的混杂。这项工作强调了通过整合nbmm和ffnn来加强结核病风险预测和控制工作的机会。在西爪哇省和其他可比较的情况下,NBMMNN模式可能是识别和解决结核病危险因素、指导有针对性的干预措施和加强总体结核病控制工作的有用工具。
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引用次数: 0
Emerging trends in data analysis in enhancing brand resonance in private universities: the role of university-specific servitization experiences and asset specificity 数据分析在增强私立大学品牌共鸣方面的新趋势:大学特有的服务化经验和资产专用性的作用
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.6.016
I. G. A. Imbayani, I. Wardana, I. Giantari, I. G. N. J. A. Widagda K
In the past the higher education sector was considered invulnerable to competitive forces. However, in the present era, the sector is compelled to compete in the market and convince potential students to enroll. The intensifying competition within the sector has necessitated the adoption of innovative approaches, which has resulted in changes in the learning process and economic aspects during the COVID-19 pandemic. Unfortunately, some private higher education institutions have experienced a decline in student enrollment. To explore factors influencing the university-specific servitization experience (USSE) and brand resonance, a research study was conducted. 393 students were chosen using a proportional random sampling technique. According to the findings of the study, asset distinctiveness and educational value have a substantial impact on USSE and brand resonance. The findings also revealed that USSE acts as a bridge between asset distinctiveness, brand resonance, and educational value. These results stress the significance of asset specialization and educational value in creating shared experiences between universities and their students, which foster a strong emotional and psychological bond and promote student loyalty towards their institution.
过去,高等教育部门被认为是不受竞争力量影响的。然而,在当今时代,该部门被迫在市场上竞争,并说服潜在的学生入学。该部门内部竞争加剧,必须采用创新方法,从而在2019冠状病毒病大流行期间改变了学习过程和经济方面。不幸的是,一些私立高等教育机构的学生入学人数有所下降。为探讨影响高校服务化体验和品牌共鸣的因素,本研究进行了一项调查研究。采用比例随机抽样法抽取393名学生。研究发现,资产独特性和教育价值对USSE和品牌共鸣有显著影响。研究结果还显示,USSE在资产独特性、品牌共鸣和教育价值之间起着桥梁作用。这些结果强调了资产专业化和教育价值在创造大学和学生之间共享经验方面的重要性,这可以培养强烈的情感和心理联系,促进学生对学校的忠诚。
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引用次数: 0
E-Learning quality: The role of learning technology utilization effectiveness teacher leadership and curriculum during the pandemic season in Indonesia 电子学习质量:印度尼西亚大流行季节学习技术利用、有效性、教师领导和课程的作用
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.8.017
H. Heryanto, Sihar Tambun, R. Pramono, Dwi Priyanti, Ivo Christiana Siregar
The impact of teacher leadership and curriculum on the effectiveness of learning technology utilization and the quality of e-learning has been proven by research. The study included 165 samples of teachers from Halang Island, Riau, Indonesia. Respondents are certified teachers with a minimum of ten years of experience, as determined by the purposive sampling method. Respondents completed a research questionnaire, which was used to collect data. Data ws proceeded with Smart PLS software, including validity, reliability, and hypothesis testing. The study's findings demonstrated that teacher leadership and curriculum directly impacted the effectiveness of learning technology utilization. The quality of e-learning was directly influenced by teacher leadership, curriculum, and the effectiveness of learning technology utilization. Finally, teacher leadership and curriculum impacted e-learning quality through the effectiveness of learning technology utilization. This study suggests two points. First, if you want to improve the effectiveness of learning technology utilization, the policy priority should be to update and then improve teacher leadership. Second, increasing the effectiveness of learning technology utilization is a policy priority if you want to improve the quality of e-learning. It was followed by curriculum updates and increased teacher leadership.
教师领导和课程对学习技术利用的有效性和电子学习的质量的影响已经被研究证实。该研究包括来自印度尼西亚廖内省哈朗岛的165名教师样本。调查对象是经过认证的教师,至少有十年的经验,这是由有目的的抽样方法确定的。受访者完成了一份调查问卷,用于收集数据。数据用Smart PLS软件处理,包括效度、信度和假设检验。研究结果表明,教师领导和课程直接影响学习技术利用的有效性。教师领导、课程设置和学习技术利用的有效性直接影响电子学习的质量。最后,教师领导和课程通过学习技术利用的有效性影响电子学习质量。这项研究表明了两点。首先,如果你想提高学习技术利用的有效性,政策重点应该是更新,然后提高教师的领导。其次,如果你想提高电子学习的质量,提高学习技术利用的有效性是一个优先考虑的政策。紧随其后的是课程更新和教师领导能力的增强。
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引用次数: 0
Exploring the critical success factors of s-commerce in social media platforms: The case of Jordan 探索社交媒体平台中电子商务的关键成功因素:约旦的案例
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2022.11.006
M. Almahameed, A. Obidat
The unprecedented growth of social media imposed fierce competition on business companies. That is investors found new methods to expand their business activities, and, in turn, boost their revenues. While there has been a plethora of research done to examine the critical success factors of social commerce (s-commerce) in developed countries, there is a dearth of studies conducted in developing countries. Meanwhile, it has been evident that the significance of these factors may vary across cultures. Therefore, this study, following the social cognitive theory, aims to explore the critical success factors of s-commerce from the perspective of consumers in a developing country. To achieve that, this study utilized a questionnaire that sought information related to factors driving consumers' intention to purchase in s-commerce. Seven hundred and fifty-seven subjects completed the survey. Structural equation modeling techniques were utilized to analyze the data. The findings of this study show that trust in sellers, sociability, electronic Word-Of-Mouth (eWOM), perceived economic benefit, and informational fit-to-task positively influence the intention to purchase in s-commerce. In addition to that, it was found that sociability and eWOM positively influence consumers' trust in sellers. The findings of this study are expected to contribute to the theoretical and practical areas of s-commerce. They are expected to make a significant contribution to the literature on s-commerce adoption from the perspective of a developing country. From a practical point of view, the results of this study should help stakeholders in s-commerce in developing business strategies to better their competitive advantage, retain existing consumers and attract new ones, and, in turn, increase sales and profits.
社交媒体的空前发展给商业公司带来了激烈的竞争。也就是说,投资者找到了扩大业务活动的新方法,进而提高了收入。虽然已经有大量的研究来检查发达国家社交商务(s-commerce)的关键成功因素,但在发展中国家进行的研究却很缺乏。与此同时,很明显,这些因素的重要性可能因文化而异。因此,本研究遵循社会认知理论,旨在从发展中国家消费者的角度探讨s-commerce成功的关键因素。为了实现这一目标,本研究使用了一份调查问卷,以寻求与驱动消费者在s-commerce中购买意愿的因素相关的信息。757名受试者完成了调查。利用结构方程建模技术对数据进行分析。研究结果表明,对卖家的信任、社交性、电子口碑、感知经济利益和信息任务契合对电子商务中的购买意愿有正向影响。此外,我们发现社交性和eWOM正影响消费者对卖家的信任。本研究的结果可望对电子商务的理论与实务领域有所贡献。他们有望从发展中国家的角度对电子商务采用的文献做出重大贡献。从实践的角度来看,本研究的结果应该有助于s-commerce的利益相关者制定商业战略,以提高他们的竞争优势,留住现有消费者并吸引新的消费者,从而增加销售和利润。
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引用次数: 1
The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing 教学方式对大学生在线学习意愿的影响:技术接受模型(TAM)验证与测试
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2022.10.009
M. Alshurideh, Amal Abuanzeh, B. Kurdi, Iman A. Akour, A. Alhamad
Web 2.0 has changed the way consumers access information. This study aims to investigate the relationship between social media (Watsons’ Facebook page) content and consumers repurchase intention. In addition, it determined whether E-WOM and interactivity can act as the mediating variables between the social media content and repurchase decision. The data were collected through online and offline questionnaires. A total of 146 valid questionnaires were obtained and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through the SMART-PLS 3.3.9 software. The findings support the direct effect of social media content on E-WOM, interactivity, and repurchase intention. Moreover, the results confirmed the mediating role of interactivity between social media content and repurchase intention, however, E-WOM does not mediate between social media content and repurchase intention. The present study suggests some managerial implications for beauty brand retailers and provides fundamental strategies related to their social media.
Web 2.0改变了消费者访问信息的方式。本研究旨在调查社交媒体(屈臣氏Facebook页面)内容与消费者再购买意愿之间的关系。此外,还确定了e -口碑和交互性是否可以作为社交媒体内容与回购决策之间的中介变量。数据通过线上和线下问卷收集。通过SMART-PLS 3.3.9软件,获得有效问卷146份,采用偏最小二乘结构方程模型(PLS-SEM)进行分析。研究结果支持社交媒体内容对e -口碑、互动性和再购买意愿的直接影响。此外,研究结果证实了社交媒体内容的交互性对再购买意愿的中介作用,而e -口碑在社交媒体内容与再购买意愿之间没有中介作用。本研究为美妆品牌零售商提供了一些管理启示,并提供了与社交媒体相关的基本策略。
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引用次数: 2
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International Journal of Data and Network Science
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