Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2022.12.012
Abdullah Alsokkar, E. Law, D. Almajali, Mohammad Alshinwan
The primary objective of this article is to present the findings of an experimental study on the use of a human-like “naturalistic” avatar (of both genders) for information presentations. The primary goal is to investigate how users' frame of mind, purchasing behavior, and satisfaction are affected by being presented with information by a naturalistic avatar that lacks expressive capabilities. Two different types of information presentations were developed and empirically tested on 48 participants, namely: (i) two dimensional static graphical and textual information presentation and (ii) non-expressive naturalistic avatar. For this comparative research study, a simplified version of the user experience model that was used in our earlier research (the EUX-DM) was selected to serve as the measurement model. Participants' perceived values of the measured qualities were found to be independent of both their own and the naturalistic avatar's gender, and the non-expressive avatar had a positive effect and a stronger encouragement on participants' intention to purchase, usage attitude, and satisfaction than other types of information presentations.
{"title":"The effect of multimodality on customers' decision-making and experiencing: A comparative study","authors":"Abdullah Alsokkar, E. Law, D. Almajali, Mohammad Alshinwan","doi":"10.5267/j.ijdns.2022.12.012","DOIUrl":"https://doi.org/10.5267/j.ijdns.2022.12.012","url":null,"abstract":"The primary objective of this article is to present the findings of an experimental study on the use of a human-like “naturalistic” avatar (of both genders) for information presentations. The primary goal is to investigate how users' frame of mind, purchasing behavior, and satisfaction are affected by being presented with information by a naturalistic avatar that lacks expressive capabilities. Two different types of information presentations were developed and empirically tested on 48 participants, namely: (i) two dimensional static graphical and textual information presentation and (ii) non-expressive naturalistic avatar. For this comparative research study, a simplified version of the user experience model that was used in our earlier research (the EUX-DM) was selected to serve as the measurement model. Participants' perceived values of the measured qualities were found to be independent of both their own and the naturalistic avatar's gender, and the non-expressive avatar had a positive effect and a stronger encouragement on participants' intention to purchase, usage attitude, and satisfaction than other types of information presentations.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70770603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2022.12.013
I. Abu-AlSondos, A. Alkhwaldi, H. Salhab, Mr. IZUKWE Raymond, Basel J. A. Ali
The primary goal of this study is to investigate the major elements that impact customer attitudes regarding internet purchasing in Jordan. This study employed a qualitative systematic literature review methodology, with 100 existing peer-reviewed articles completed in Jordan chosen for evaluation based on an inclusion/exclusion criterion. The findings of this study were collected utilizing a thematic method, which involved extracting previous researchers' findings from the literature, categorizing similar themes and findings, and drawing conclusions. According to the findings of this survey, the most important elements impacting customer attitudes about online buying in Jordan are trust, cultural hurdles such as uncertainty avoidance and a lack of understanding, security, perceived ease-of-use, and perceived utility. It was also discovered that Hofstede's cultural dimensions’ theory and the technology acceptance model (TAM) can help online businesses identify what factors drive online shopping adoption in Jordan. This study discovered, through a review of available literature, that the online shopping sector in Jordan is currently undeveloped, necessitating more effective growth techniques. Finally, the outcomes of this study provide online merchants with insight into what has to be prioritized in order to entice Jordanian customers to make online purchases. From the findings of this investigation, three areas of inquiry were uncovered for further study. Findings from this study also include suggestions for online retailers and policymakers looking to boost Jordanians' comfort level with making purchases over the Internet. The findings of this study will be invaluable to international online retailers that are considering entering the Jordanian market. They will reveal not only the most important aspects affecting consumers' perceptions of online shopping in Jordan, but also the level of maturity of this sector.
{"title":"Customer attitudes towards online shopping: A systematic review of the influencing factors","authors":"I. Abu-AlSondos, A. Alkhwaldi, H. Salhab, Mr. IZUKWE Raymond, Basel J. A. Ali","doi":"10.5267/j.ijdns.2022.12.013","DOIUrl":"https://doi.org/10.5267/j.ijdns.2022.12.013","url":null,"abstract":"The primary goal of this study is to investigate the major elements that impact customer attitudes regarding internet purchasing in Jordan. This study employed a qualitative systematic literature review methodology, with 100 existing peer-reviewed articles completed in Jordan chosen for evaluation based on an inclusion/exclusion criterion. The findings of this study were collected utilizing a thematic method, which involved extracting previous researchers' findings from the literature, categorizing similar themes and findings, and drawing conclusions. According to the findings of this survey, the most important elements impacting customer attitudes about online buying in Jordan are trust, cultural hurdles such as uncertainty avoidance and a lack of understanding, security, perceived ease-of-use, and perceived utility. It was also discovered that Hofstede's cultural dimensions’ theory and the technology acceptance model (TAM) can help online businesses identify what factors drive online shopping adoption in Jordan. This study discovered, through a review of available literature, that the online shopping sector in Jordan is currently undeveloped, necessitating more effective growth techniques. Finally, the outcomes of this study provide online merchants with insight into what has to be prioritized in order to entice Jordanian customers to make online purchases. From the findings of this investigation, three areas of inquiry were uncovered for further study. Findings from this study also include suggestions for online retailers and policymakers looking to boost Jordanians' comfort level with making purchases over the Internet. The findings of this study will be invaluable to international online retailers that are considering entering the Jordanian market. They will reveal not only the most important aspects affecting consumers' perceptions of online shopping in Jordan, but also the level of maturity of this sector.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70770678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2022.12.023
W. Sunaryo, Nancy Yusnita, Herfina Herfina, D. Wulandari, S. Suhendra
The purpose of this study was to analyze the effect of job satisfaction, motivation, Digital Transformational Leadership, work on jobs and teachers' performance of vocational schools. The study uses quantitative methods to test and prove the hypotheses made through various analyses and data processing. The research hypothesis testing was carried out by using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The population used in this study is vocational schools’ teachers in Pati Central Java, Indonesia. The number of respondents in this study is 110 respondents of vocational teachers who have worked at least 1 years in their schools and data obtained from the distribution of online questionnaires with snowball sampling method. Based on the results of hypothesis testing data processing using SmartPLS software, the results obtained that job satisfaction had a positive and significant effect on teachers' performance of vocational schools, motivation had a positive and significant effect on job satisfaction of vocational schools, motivation had a positive and significant effect on teachers' performance of vocational schools. Digital Transformational Leadership also had a positive and significant effect on job satisfaction of vocational schools. Digital Transformational Leadership had a positive and significant effect on teachers' performance of vocational schools, work environment had a positive and not significant effect on job satisfaction of vocational schools, work environment had a positive and significant effect on teachers' performance of vocational schools. The novelty of this research is the relationship model of the role of digital transformational leadership, work environment, motivation on job satisfaction and teachers’ performance of vocational schools.
{"title":"The effects of digital transformational leadership, work environment and motivation on reinforc-ing job satisfaction: Evidence from vocational schools","authors":"W. Sunaryo, Nancy Yusnita, Herfina Herfina, D. Wulandari, S. Suhendra","doi":"10.5267/j.ijdns.2022.12.023","DOIUrl":"https://doi.org/10.5267/j.ijdns.2022.12.023","url":null,"abstract":"The purpose of this study was to analyze the effect of job satisfaction, motivation, Digital Transformational Leadership, work on jobs and teachers' performance of vocational schools. The study uses quantitative methods to test and prove the hypotheses made through various analyses and data processing. The research hypothesis testing was carried out by using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The population used in this study is vocational schools’ teachers in Pati Central Java, Indonesia. The number of respondents in this study is 110 respondents of vocational teachers who have worked at least 1 years in their schools and data obtained from the distribution of online questionnaires with snowball sampling method. Based on the results of hypothesis testing data processing using SmartPLS software, the results obtained that job satisfaction had a positive and significant effect on teachers' performance of vocational schools, motivation had a positive and significant effect on job satisfaction of vocational schools, motivation had a positive and significant effect on teachers' performance of vocational schools. Digital Transformational Leadership also had a positive and significant effect on job satisfaction of vocational schools. Digital Transformational Leadership had a positive and significant effect on teachers' performance of vocational schools, work environment had a positive and not significant effect on job satisfaction of vocational schools, work environment had a positive and significant effect on teachers' performance of vocational schools. The novelty of this research is the relationship model of the role of digital transformational leadership, work environment, motivation on job satisfaction and teachers’ performance of vocational schools.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70771141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2022.9.001
Sylvia Samuel, T. L. Anita
Technology use to buy products online as a new innovation on marketing is significantly influencing the buyer’s behavior in marketing and important to understand. The way suppliers present their product is interesting, especially to encourage people repurchase from their shops. The purpose of the study is to explore the relationship between advertisement, promotion, and lifestyle towards repurchase intention of the university students doing online shopping at e-commerce Shopee platform during the pandemic of COVID-19. The study uses a quantitative method for research. The data were collected using an electronic questionnaire on Microsoft Forms from 212 university students who used the e-commerce Shopee platform during the COVID-19 pandemic to shop. The purposive sampling method was used to collect the data from all the students. SEM-AMOS was used to analyze the data. The results indicated as follows: the advertisement variable has no significant effect on repurchase intention. Promotion and Lifestyle variables have a significant effect on the repurchase intention of university students at Jabodetabek area in shopping online at Shopee during the COVID-19 pandemic. From this study we can conclude that technology to advertise products has no relationship with repurchase intention of students while promotion and lifestyle has a significant relationship for students to repurchase products in the transformation of new normal activities in Indonesia.
{"title":"The relationship between trends in technology use and repurchase intention","authors":"Sylvia Samuel, T. L. Anita","doi":"10.5267/j.ijdns.2022.9.001","DOIUrl":"https://doi.org/10.5267/j.ijdns.2022.9.001","url":null,"abstract":"Technology use to buy products online as a new innovation on marketing is significantly influencing the buyer’s behavior in marketing and important to understand. The way suppliers present their product is interesting, especially to encourage people repurchase from their shops. The purpose of the study is to explore the relationship between advertisement, promotion, and lifestyle towards repurchase intention of the university students doing online shopping at e-commerce Shopee platform during the pandemic of COVID-19. The study uses a quantitative method for research. The data were collected using an electronic questionnaire on Microsoft Forms from 212 university students who used the e-commerce Shopee platform during the COVID-19 pandemic to shop. The purposive sampling method was used to collect the data from all the students. SEM-AMOS was used to analyze the data. The results indicated as follows: the advertisement variable has no significant effect on repurchase intention. Promotion and Lifestyle variables have a significant effect on the repurchase intention of university students at Jabodetabek area in shopping online at Shopee during the COVID-19 pandemic. From this study we can conclude that technology to advertise products has no relationship with repurchase intention of students while promotion and lifestyle has a significant relationship for students to repurchase products in the transformation of new normal activities in Indonesia.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70774635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.1.004
A. Al-Faouri, Sakher A. I. Al-Bazaiah, Muhammed S. Alnsour, Asma A. Abuanzeh, M. Alshurideh
Blockchain technology adoption among the businesses has become a new updated technological improvement and calls all businesses to care with it. This research aims to address its effect with project management information systems with a possible moderation effect of the value creation gained of this factor. The study used a quantitative research method to meet its objective and collected the data from Jordanian e-commerce enterprises with a total of 320 participants. PLS-SEM technique was used to perform the key analyses. The results found a significant effect of all hypothesized research assumptions and a significant moderating effect of value creation on the respective effect of study’s variables. The findings also expanded the current understanding and application of this technology and showed some implications and applicable insights that supported the existing literature and evidence in this field. The study would contribute to cover the limited research works and knowledge gaps with a suggestion to integrate this technology and application within different contextual settings.
{"title":"The digital adoption of blockchain technology in the project management information systems: A value creation mediation model","authors":"A. Al-Faouri, Sakher A. I. Al-Bazaiah, Muhammed S. Alnsour, Asma A. Abuanzeh, M. Alshurideh","doi":"10.5267/j.ijdns.2023.1.004","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.1.004","url":null,"abstract":"Blockchain technology adoption among the businesses has become a new updated technological improvement and calls all businesses to care with it. This research aims to address its effect with project management information systems with a possible moderation effect of the value creation gained of this factor. The study used a quantitative research method to meet its objective and collected the data from Jordanian e-commerce enterprises with a total of 320 participants. PLS-SEM technique was used to perform the key analyses. The results found a significant effect of all hypothesized research assumptions and a significant moderating effect of value creation on the respective effect of study’s variables. The findings also expanded the current understanding and application of this technology and showed some implications and applicable insights that supported the existing literature and evidence in this field. The study would contribute to cover the limited research works and knowledge gaps with a suggestion to integrate this technology and application within different contextual settings.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70775289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.1.009
N. Shamaileh, M. Eldahamsheh, Suleiman Alneimat, Rasha Istaiteyeh, Islam A. Azzam, S. Al-Hawary
The aim of this study is twofold. First, to explore the effect of smart human resources (HR) 4.0 practices on employee effectiveness. Second, to investigate the mediating role of employee job satisfaction in the relationship between these two latent variables. Distributing a questionnaire to gather data from a sample of HR managers and employees in Ministry of Digital Economy and Entrepreneurship, the results point out that smart HR 4.0 practices as a whole construct represent a significant predictor of employee job effectiveness as measured by employee performance based on their personal, social, methodological, and technical skills. As well, the results revealed that smart HR 4.0 embodies a significant predictor of employee job satisfaction. The results found a significant effect of the latter on employee job effectiveness, a significant mediating role of employee job satisfaction was established. The study provides a theoretical basis for further studies on such effects as well as an empirical ground from which companies could start to boost employee satisfaction and effectiveness through smart HR 4.0 technologies.
{"title":"The effects of smart human resources 4.0 on employee job effectiveness: The mediating role of employee job satisfaction","authors":"N. Shamaileh, M. Eldahamsheh, Suleiman Alneimat, Rasha Istaiteyeh, Islam A. Azzam, S. Al-Hawary","doi":"10.5267/j.ijdns.2023.1.009","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.1.009","url":null,"abstract":"The aim of this study is twofold. First, to explore the effect of smart human resources (HR) 4.0 practices on employee effectiveness. Second, to investigate the mediating role of employee job satisfaction in the relationship between these two latent variables. Distributing a questionnaire to gather data from a sample of HR managers and employees in Ministry of Digital Economy and Entrepreneurship, the results point out that smart HR 4.0 practices as a whole construct represent a significant predictor of employee job effectiveness as measured by employee performance based on their personal, social, methodological, and technical skills. As well, the results revealed that smart HR 4.0 embodies a significant predictor of employee job satisfaction. The results found a significant effect of the latter on employee job effectiveness, a significant mediating role of employee job satisfaction was established. The study provides a theoretical basis for further studies on such effects as well as an empirical ground from which companies could start to boost employee satisfaction and effectiveness through smart HR 4.0 technologies.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70775426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.1.007
Franklin Adolfo Lazo Castro, Richard Torres Vicente, Anthony Bernard Lucero Lujan, Arturo Daniel Del Pozo Castro
Peru is a country with a complex geography. Moreover, it lacks minimal safe roads, higher in Andean and jungle territories. Depending on the classification they might receive, the num-ber of kilometers without pavement can reach up to 80%. Such a rate is alarming, consider-ing that internationally the United Nations promotes actions for road security since road ac-cidents are among the most common causes of death causes in the world. Then, employing data from Sutran, the current research has analyzed how the severity of accidents can affect road administration in Peru roads in 2021. Hence, the multinomial logistic regression was employed due to the nature of the data. It was found that regional routes had a higher risk than national roads when estimating the probability of having many dead and injured people because of a road accident.
{"title":"Severe accidents on Peruvian national and regional roads","authors":"Franklin Adolfo Lazo Castro, Richard Torres Vicente, Anthony Bernard Lucero Lujan, Arturo Daniel Del Pozo Castro","doi":"10.5267/j.ijdns.2023.1.007","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.1.007","url":null,"abstract":"Peru is a country with a complex geography. Moreover, it lacks minimal safe roads, higher in Andean and jungle territories. Depending on the classification they might receive, the num-ber of kilometers without pavement can reach up to 80%. Such a rate is alarming, consider-ing that internationally the United Nations promotes actions for road security since road ac-cidents are among the most common causes of death causes in the world. Then, employing data from Sutran, the current research has analyzed how the severity of accidents can affect road administration in Peru roads in 2021. Hence, the multinomial logistic regression was employed due to the nature of the data. It was found that regional routes had a higher risk than national roads when estimating the probability of having many dead and injured people because of a road accident.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70775732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.3.003
J. Al-Gasawneh, Jawad A.AL-Dalaeen- Al-Balqa, M. Hasan, A. M. A. Mahmoud, Ghada Al-Rawashdeh, I. Mukattash, Jumadil Saputra
Jordanian real estate enterprises are experiencing difficult market circumstances and an increasingly competitive environment; following these issues, this study examines the leverage of electronic word of mouth (e-WOM) on customer purchase intention in a Jordanian context with specific reference to real estate enterprises, considering the moderating role of reliability. Based on earlier studies, a conceptual model for the study was created. This research includes e-WOM as an independent variable affecting customers' purchase intention as a dependent variable mediated by reliability. The investigation follows descriptive-analytical methods; based on a convenience sampling approach, 300 questionnaires were distributed through Google Forms; nonetheless and 250 responses were accepted. To analyze data and assess hypotheses, a structural Equation Modeling (SEM) using PLS was employed. Results demonstrated a significant effect of e-WOM and Reliability on purchasing intent of customers, and the moderating role of reliability in the relationship between e-WOM and purchase intent was also affirmed. The findings give Jordanian real estate businesses information on ways to use that are most effective e-WOM to persuade buyers to buy.
{"title":"The moderating role of reliability on the relationship between electronic word of mouth and cus-tomer purchase intention in Jordanian real estate enterprises","authors":"J. Al-Gasawneh, Jawad A.AL-Dalaeen- Al-Balqa, M. Hasan, A. M. A. Mahmoud, Ghada Al-Rawashdeh, I. Mukattash, Jumadil Saputra","doi":"10.5267/j.ijdns.2023.3.003","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.3.003","url":null,"abstract":"Jordanian real estate enterprises are experiencing difficult market circumstances and an increasingly competitive environment; following these issues, this study examines the leverage of electronic word of mouth (e-WOM) on customer purchase intention in a Jordanian context with specific reference to real estate enterprises, considering the moderating role of reliability. Based on earlier studies, a conceptual model for the study was created. This research includes e-WOM as an independent variable affecting customers' purchase intention as a dependent variable mediated by reliability. The investigation follows descriptive-analytical methods; based on a convenience sampling approach, 300 questionnaires were distributed through Google Forms; nonetheless and 250 responses were accepted. To analyze data and assess hypotheses, a structural Equation Modeling (SEM) using PLS was employed. Results demonstrated a significant effect of e-WOM and Reliability on purchasing intent of customers, and the moderating role of reliability in the relationship between e-WOM and purchase intent was also affirmed. The findings give Jordanian real estate businesses information on ways to use that are most effective e-WOM to persuade buyers to buy.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70776110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.3.004
M. Alsoud, Sabri Mahmoud Alfdool, A. Trawnih, Abdullah Helalat, Lu’ay Al-Mu’ani, Nihaiah Mahrakani
This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed a questionnaire survey to 400 visitors, receiving 289 responses for analysis using SMART-PLS4 software. The study made significant contributions to the literature on social media marketing by developing a research model that links social media usage to brand image and shopping intention, and by using statistical techniques to quantitatively assess the effect of social media marketing activity on the brand image as a mediator. The findings exposed that word of mouth, a construct of social media, significantly positively influenced tourists' purchase intention to visit sites in Jordan. This study sheds light on the importance of social media marketing and its impact on the tourism industry in Jordan, providing useful insights for practitioners and policymakers in the field.
{"title":"Social media marketing activities and tourists’ purchase intention","authors":"M. Alsoud, Sabri Mahmoud Alfdool, A. Trawnih, Abdullah Helalat, Lu’ay Al-Mu’ani, Nihaiah Mahrakani","doi":"10.5267/j.ijdns.2023.3.004","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.3.004","url":null,"abstract":"This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed a questionnaire survey to 400 visitors, receiving 289 responses for analysis using SMART-PLS4 software. The study made significant contributions to the literature on social media marketing by developing a research model that links social media usage to brand image and shopping intention, and by using statistical techniques to quantitatively assess the effect of social media marketing activity on the brand image as a mediator. The findings exposed that word of mouth, a construct of social media, significantly positively influenced tourists' purchase intention to visit sites in Jordan. This study sheds light on the importance of social media marketing and its impact on the tourism industry in Jordan, providing useful insights for practitioners and policymakers in the field.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70776119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.4.008
M. Almasarweh, Zaid Jawasreh, Y. Alghasawneh, Mohammed Al Matalka, M. Alshuaibi, N. Kalbouneh, M. Zoubi
This study aims to find out how much the ways that blockchain technology helps in different parts of the supply chain affect how SMEs use blockchain technology. Moreover, the research examines the correlation between blockchain use and overall performance. The data was obtained from the SMEs' owners and managers, who have the authority to implement blockchain technology. Two follow-up phone calls yielded 145 usable replies from 500 prospective respondents, for a response rate of 29%, which was analysed employing structural equation modelling (SEM). The results demonstrated that the contributions of blockchain adoption to task technology fit, task characteristics, technology characteristics, operational supply chain transparency, and supply chain agility influenced the acceptance intentions of SME managers and that there is a significant positive correlation between blockchain adoption and overall performance. The results aid vendors and policymakers in formulating strategies and effective plans to accelerate blockchain adoption by SMEs. Furthermore, the findings provide owners/managers of SMEs with reason to believe that blockchain technology might be a source of competitive advantage.
{"title":"The impacts of task technology fit, transparency, and supply chain agility on the blockchain adoption by SMEs in Jordan","authors":"M. Almasarweh, Zaid Jawasreh, Y. Alghasawneh, Mohammed Al Matalka, M. Alshuaibi, N. Kalbouneh, M. Zoubi","doi":"10.5267/j.ijdns.2023.4.008","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.4.008","url":null,"abstract":"This study aims to find out how much the ways that blockchain technology helps in different parts of the supply chain affect how SMEs use blockchain technology. Moreover, the research examines the correlation between blockchain use and overall performance. The data was obtained from the SMEs' owners and managers, who have the authority to implement blockchain technology. Two follow-up phone calls yielded 145 usable replies from 500 prospective respondents, for a response rate of 29%, which was analysed employing structural equation modelling (SEM). The results demonstrated that the contributions of blockchain adoption to task technology fit, task characteristics, technology characteristics, operational supply chain transparency, and supply chain agility influenced the acceptance intentions of SME managers and that there is a significant positive correlation between blockchain adoption and overall performance. The results aid vendors and policymakers in formulating strategies and effective plans to accelerate blockchain adoption by SMEs. Furthermore, the findings provide owners/managers of SMEs with reason to believe that blockchain technology might be a source of competitive advantage.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70776553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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