Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.8.006
Pius Lustrilanang, S. Suwarno, Bahtiar Arif, Hery Subowo
In dynamic socio-economic environments, public sector organizations and companies with strong financial resilience are better equipped to adapt to economic changes, socio-economic fluctuations, and shifts in the business landscape with greater flexibility. Financial resilience also has implications for an organization's liquidity. One of the critical factors influencing financial resilience in public sector organizations is the quality of its audit. Ensuring high-quality audits is vital for assessing the accuracy and reliability of an organization's financial statements. This study aims to investigate the impact of audit quality and internal control on financial security, with information quality serving as a mediating factor. Quantitative research methods were employed to collect and statistically analyze the data. The study gathered information through questionnaires distributed to the Auditors of the Supreme Audit Board, with a sample size of 321 participants. The data was then processed using SmartPLS software. The research findings demonstrate a significant relationship between audit quality and internal control, positively influencing the organization’s financial resilience. Furthermore, the study reveals that information quality acts as a crucial mediator, linking audit quality and internal control to financial security. The analysis shows that audit quality significantly affects information quality. However, the direct impact of audit quality on financial resilience is not significant. On the other hand, internal control significantly influences both information quality and the organization’s financial resilience. Additionally, the quality of information also has a significant effect on the organization’s financial resilience.
{"title":"The effect of auditing quality and internal control on financial resilience in public sector organi-zations: Information quality as the mediating factor","authors":"Pius Lustrilanang, S. Suwarno, Bahtiar Arif, Hery Subowo","doi":"10.5267/j.ijdns.2023.8.006","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.8.006","url":null,"abstract":"In dynamic socio-economic environments, public sector organizations and companies with strong financial resilience are better equipped to adapt to economic changes, socio-economic fluctuations, and shifts in the business landscape with greater flexibility. Financial resilience also has implications for an organization's liquidity. One of the critical factors influencing financial resilience in public sector organizations is the quality of its audit. Ensuring high-quality audits is vital for assessing the accuracy and reliability of an organization's financial statements. This study aims to investigate the impact of audit quality and internal control on financial security, with information quality serving as a mediating factor. Quantitative research methods were employed to collect and statistically analyze the data. The study gathered information through questionnaires distributed to the Auditors of the Supreme Audit Board, with a sample size of 321 participants. The data was then processed using SmartPLS software. The research findings demonstrate a significant relationship between audit quality and internal control, positively influencing the organization’s financial resilience. Furthermore, the study reveals that information quality acts as a crucial mediator, linking audit quality and internal control to financial security. The analysis shows that audit quality significantly affects information quality. However, the direct impact of audit quality on financial resilience is not significant. On the other hand, internal control significantly influences both information quality and the organization’s financial resilience. Additionally, the quality of information also has a significant effect on the organization’s financial resilience.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70779023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.8.018
Srinita Srinita, Jumadil Saputra
Technological developments are increasingly sophisticated, so micro, small and medium enterprises (MSMEs) must maintain their business through digital markets. The main problem faced by MSMEs in Aceh province is the lack of use of social media as a medium for promoting or selling products online. Thus, this study analyzes the MSMEs' product marketing model, determines the factors that influence MSME labor productivity, and determines MSMEs' resilience strategies in entering the digital market. The research location is Aceh Province which consists of 23 districts/cities. The population in this study were all MSME actors in Aceh Province who were spread across districts/cities, using a purposive random sampling technique. The samples in the study were related agencies and MSMEs actors in Aceh Province, which are spread across 13 regencies/cities, namely Banda Aceh, Sabang, Lhokseumawe, Subulussalam, Langsa, Aceh Tamiang, East Aceh, North Aceh, Central Aceh, West Aceh, Aceh Singkil, Aceh Besar and Aceh Jaya. The results of the study show that (1) the marketing model that is used effectively is the marketing mix, namely the marketing mix, (2) the productivity of MSME workers is influenced by the level of education, age, work experience, gender and expertise or skills possessed by the workforce, (3) The MSMEs resilience strategy is dealing with the digital market can be pursued through government policies by providing training or assistance to business actors to increase product innovation and increase promotion or product sales online through various types of social media, such as Instagram, Facebook, WhatsApp, and market places other.
{"title":"Investigating the resilience of micro, small and medium enterprises in entering the digital market us-ing social media: Evidence from Aceh province, Indonesia","authors":"Srinita Srinita, Jumadil Saputra","doi":"10.5267/j.ijdns.2023.8.018","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.8.018","url":null,"abstract":"Technological developments are increasingly sophisticated, so micro, small and medium enterprises (MSMEs) must maintain their business through digital markets. The main problem faced by MSMEs in Aceh province is the lack of use of social media as a medium for promoting or selling products online. Thus, this study analyzes the MSMEs' product marketing model, determines the factors that influence MSME labor productivity, and determines MSMEs' resilience strategies in entering the digital market. The research location is Aceh Province which consists of 23 districts/cities. The population in this study were all MSME actors in Aceh Province who were spread across districts/cities, using a purposive random sampling technique. The samples in the study were related agencies and MSMEs actors in Aceh Province, which are spread across 13 regencies/cities, namely Banda Aceh, Sabang, Lhokseumawe, Subulussalam, Langsa, Aceh Tamiang, East Aceh, North Aceh, Central Aceh, West Aceh, Aceh Singkil, Aceh Besar and Aceh Jaya. The results of the study show that (1) the marketing model that is used effectively is the marketing mix, namely the marketing mix, (2) the productivity of MSME workers is influenced by the level of education, age, work experience, gender and expertise or skills possessed by the workforce, (3) The MSMEs resilience strategy is dealing with the digital market can be pursued through government policies by providing training or assistance to business actors to increase product innovation and increase promotion or product sales online through various types of social media, such as Instagram, Facebook, WhatsApp, and market places other.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70780017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.8.011
Ibrahim Radwan Alnsour
Thanks to technological advancements in finance, Islamic banking might surely spread throughout developing nations and become more viable in the financial industry. The present investigation aims to thoroughly explore the impact of fintech upon Islamic banks and also investigate how fintech facilities affect Islamic banks performance within Jordan. A strategy known as a quantitative-descriptive inquiry was used in the inquiry. This study made use of yearly data (a panel data) that was collected from banking organizations using statistics based on yearly reports provided by Jordan Islamic bank, Safwa Islamic Bank and International Arab Islamic Bank listed alongside the Amman Stock Exchange between 2017 and 2021. The study discovered that financial performance of Islamic Banks was significantly impacted by Fintech services including online banking along with mobile banking. The increased beta value predicts that between 2017 to 2021, the financial prosperity of Arab Islamic International Bank, Jordan Islamic Bank, and Safwa Islamic Bank would be positively correlated with Fintech services. Additionally, it was discovered that SMS Financing and crowdsourcing had a detrimental impact on Islamic Banks financial performance. The investigation concludes by recommending that Islamic banking included in the study step up their attempts to educate the public about Islamic banking facilities.
{"title":"The effect of financial technology on Islamic banks performance in Jordan: Panel data analysis","authors":"Ibrahim Radwan Alnsour","doi":"10.5267/j.ijdns.2023.8.011","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.8.011","url":null,"abstract":"Thanks to technological advancements in finance, Islamic banking might surely spread throughout developing nations and become more viable in the financial industry. The present investigation aims to thoroughly explore the impact of fintech upon Islamic banks and also investigate how fintech facilities affect Islamic banks performance within Jordan. A strategy known as a quantitative-descriptive inquiry was used in the inquiry. This study made use of yearly data (a panel data) that was collected from banking organizations using statistics based on yearly reports provided by Jordan Islamic bank, Safwa Islamic Bank and International Arab Islamic Bank listed alongside the Amman Stock Exchange between 2017 and 2021. The study discovered that financial performance of Islamic Banks was significantly impacted by Fintech services including online banking along with mobile banking. The increased beta value predicts that between 2017 to 2021, the financial prosperity of Arab Islamic International Bank, Jordan Islamic Bank, and Safwa Islamic Bank would be positively correlated with Fintech services. Additionally, it was discovered that SMS Financing and crowdsourcing had a detrimental impact on Islamic Banks financial performance. The investigation concludes by recommending that Islamic banking included in the study step up their attempts to educate the public about Islamic banking facilities.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70780316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.10.100
Ali M. Alelaimat, Haitham Salem Baibers, Mohamad Ahmad Saleem Khasawneh
The major goal of this research is to examine how vlogging on YouTube affects the communication skills of Jordan teenagers with language and speech disorders. Fifty people, ranging in age from 13 to 18, participated in an eight-week vlogging intervention program designed to improve their communication skills. The results of the pre- and post-tests showed a statistically significant improvement in communicative competence, with the mean difference between the two measures being 10.5. Vlogging has a significant effect as an intervention because of its remarkable ability to actively engage participants in the creation of relevant content, the facilitation of authentic real-life communication experiences, the encouragement of creative and self-expressive expression, and the provision of individualized therapeutic approaches. Adolescents with speech and language disabilities have unique obstacles in communicating, and this study gives insight on the possible use of novel tools, such as vlogging, to address these issues.
{"title":"Examining the impact of YouTube vlogging on communication skills in teens with speech and language disorders","authors":"Ali M. Alelaimat, Haitham Salem Baibers, Mohamad Ahmad Saleem Khasawneh","doi":"10.5267/j.ijdns.2023.10.100","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.10.100","url":null,"abstract":"The major goal of this research is to examine how vlogging on YouTube affects the communication skills of Jordan teenagers with language and speech disorders. Fifty people, ranging in age from 13 to 18, participated in an eight-week vlogging intervention program designed to improve their communication skills. The results of the pre- and post-tests showed a statistically significant improvement in communicative competence, with the mean difference between the two measures being 10.5. Vlogging has a significant effect as an intervention because of its remarkable ability to actively engage participants in the creation of relevant content, the facilitation of authentic real-life communication experiences, the encouragement of creative and self-expressive expression, and the provision of individualized therapeutic approaches. Adolescents with speech and language disabilities have unique obstacles in communicating, and this study gives insight on the possible use of novel tools, such as vlogging, to address these issues.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135783863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2022.11.007
Agustinus Nugroho, H. Siagian, Adrie Oktavio, Z. Tarigan
Currently, streaming applications have been widely used by users to get comfort and pleasure in life. Users communicate with each other on social media related to the activities carried out. Communication is formed online as electronic word of mouth (e-WOM) between one user to another. The data distributed was 1238 respondents using streaming applications and 324 respondents in Indonesia who had used e-wallet payments as members. The analysis data was to answer all research hypotheses using partial least squares. The data processing results show that e-WOM impacts the perceived ease of use of e-wallets by 0.408. E-WOM positively impacts the perceived usefulness of the e-wallet by 0.270. E-WOM has an impact on e-wallet payment intention of 0.190. Perceived ease of use has an effect of 0.175 and perceived usefulness of 0.259 on e-wallet payment intention. Perceived ease of use influences perceived usefulness of 0.395. Perceived ease of use and perceived usefulness impact customer satisfaction in terms of 0.157 and 0.217. Finally, it was found that e-wallet payment intention has an impact of 0.173 on customer satisfaction. The results of this study contribute to e-wallet payment users and managers building two-way and effective communication through social media so that they can quickly and accurately solve user problems. The theoretical contribution is to enrich the theory of marketing behavior and technology acceptance models in electronic commerce.
{"title":"The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment","authors":"Agustinus Nugroho, H. Siagian, Adrie Oktavio, Z. Tarigan","doi":"10.5267/j.ijdns.2022.11.007","DOIUrl":"https://doi.org/10.5267/j.ijdns.2022.11.007","url":null,"abstract":"Currently, streaming applications have been widely used by users to get comfort and pleasure in life. Users communicate with each other on social media related to the activities carried out. Communication is formed online as electronic word of mouth (e-WOM) between one user to another. The data distributed was 1238 respondents using streaming applications and 324 respondents in Indonesia who had used e-wallet payments as members. The analysis data was to answer all research hypotheses using partial least squares. The data processing results show that e-WOM impacts the perceived ease of use of e-wallets by 0.408. E-WOM positively impacts the perceived usefulness of the e-wallet by 0.270. E-WOM has an impact on e-wallet payment intention of 0.190. Perceived ease of use has an effect of 0.175 and perceived usefulness of 0.259 on e-wallet payment intention. Perceived ease of use influences perceived usefulness of 0.395. Perceived ease of use and perceived usefulness impact customer satisfaction in terms of 0.157 and 0.217. Finally, it was found that e-wallet payment intention has an impact of 0.173 on customer satisfaction. The results of this study contribute to e-wallet payment users and managers building two-way and effective communication through social media so that they can quickly and accurately solve user problems. The theoretical contribution is to enrich the theory of marketing behavior and technology acceptance models in electronic commerce.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70770068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2022.8.012
A. Aljumah
The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, public relations, and electronic word of mouth on brand awareness and trust. This study also examined the mediating role of brand awareness as well. For this purpose, the data was collected from the customers of the retail sector in UAE. This study adopted a quantitative research approach and cross-sectional design. The data was collected in the form of a research questionnaire by adopting simple random sampling. The questionnaire was distributed among 512 respondents. The usable response rate was 69.72%. For the analysis of data, the SEM technique was adopted and the tool used for this purpose was Smart PLS. The findings of the study revealed that all proposed hypotheses are accepted. The findings of the study are helpful for the academicians for further research and development of policies.
{"title":"Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness","authors":"A. Aljumah","doi":"10.5267/j.ijdns.2022.8.012","DOIUrl":"https://doi.org/10.5267/j.ijdns.2022.8.012","url":null,"abstract":"The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, public relations, and electronic word of mouth on brand awareness and trust. This study also examined the mediating role of brand awareness as well. For this purpose, the data was collected from the customers of the retail sector in UAE. This study adopted a quantitative research approach and cross-sectional design. The data was collected in the form of a research questionnaire by adopting simple random sampling. The questionnaire was distributed among 512 respondents. The usable response rate was 69.72%. For the analysis of data, the SEM technique was adopted and the tool used for this purpose was Smart PLS. The findings of the study revealed that all proposed hypotheses are accepted. The findings of the study are helpful for the academicians for further research and development of policies.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70774510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2022.9.012
B. Jarah, M. Jarrah, S. Almomani, Emran Aljarrah, Maen Al-Rashdan
Reliable data transfer protocols are algorithmic techniques that guarantee the safe and secure transport of data through networks that could experience data loss or corruption. The performance of the systems and some accounting information systems (AIS) will be negatively impacted if the real-time data is not sent. The main factors that affect the performance of computer networks are the number of users, the hardware and software and the bandwidth. The computer network performance will play a role in the performance of the banks as it is an important component of the bank infrastructure. With the advancement of information technology, network technology, and computer technology, computers have been utilized to aid AIS operations, and AIS has become an unavoidable trend of development. Therefore, the purpose of this study was to investigate Data analysis in computer networks to improve AIS performance in Jordanian banks. A questionnaire was used to obtain the information. Jordanian banks account for the bulk of the participants in the survey. A total of 115 people took part in the study. According to the conclusions of this study, communication technology networks have a statistically significant impact on the growth of Jordanian banks' improved AIS performance.
{"title":"The effect of reliable data transfer and efficient computer network features in Jordanian banks accounting information systems performance based on hardware and software, database and number of hosts","authors":"B. Jarah, M. Jarrah, S. Almomani, Emran Aljarrah, Maen Al-Rashdan","doi":"10.5267/j.ijdns.2022.9.012","DOIUrl":"https://doi.org/10.5267/j.ijdns.2022.9.012","url":null,"abstract":"Reliable data transfer protocols are algorithmic techniques that guarantee the safe and secure transport of data through networks that could experience data loss or corruption. The performance of the systems and some accounting information systems (AIS) will be negatively impacted if the real-time data is not sent. The main factors that affect the performance of computer networks are the number of users, the hardware and software and the bandwidth. The computer network performance will play a role in the performance of the banks as it is an important component of the bank infrastructure. With the advancement of information technology, network technology, and computer technology, computers have been utilized to aid AIS operations, and AIS has become an unavoidable trend of development. Therefore, the purpose of this study was to investigate Data analysis in computer networks to improve AIS performance in Jordanian banks. A questionnaire was used to obtain the information. Jordanian banks account for the bulk of the participants in the survey. A total of 115 people took part in the study. According to the conclusions of this study, communication technology networks have a statistically significant impact on the growth of Jordanian banks' improved AIS performance.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70774987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.2.001
N. Salleh, H. Kamarulhaili, L. Abualigah
This paper proposes a new variant of NTRU with a slightly different critical formulation. The significance of this new variant is that it requires an additional private key to provide a tighter scheme. Because of these changes, modified key generation, encryption and decryption algorithms have been developed accordingly. The new variant is analyzed and tested against several well-known attacks, namely the alternate private key attack, brute force attack, meet-in-the-middle attack, multiple transmission attacks and lattice attack. Security properties related to these attacks have been established and explored to ensure the new variant is secure against the said attacks. Several examples are provided to illustrate the ideas.
{"title":"A novel security analysis for a new NTRU variant with additional private key","authors":"N. Salleh, H. Kamarulhaili, L. Abualigah","doi":"10.5267/j.ijdns.2023.2.001","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.2.001","url":null,"abstract":"This paper proposes a new variant of NTRU with a slightly different critical formulation. The significance of this new variant is that it requires an additional private key to provide a tighter scheme. Because of these changes, modified key generation, encryption and decryption algorithms have been developed accordingly. The new variant is analyzed and tested against several well-known attacks, namely the alternate private key attack, brute force attack, meet-in-the-middle attack, multiple transmission attacks and lattice attack. Security properties related to these attacks have been established and explored to ensure the new variant is secure against the said attacks. Several examples are provided to illustrate the ideas.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70775663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.1.008
M. Abu-Faraj, Abeer Y. Al-Hyari, Ismail Altaharwa, Zaid Alqad, Basel J. A. Ali
It is critical to safeguard confidential data, especially secret and private messages. This study introduces a novel data cryptography approach. The new approach will be capable of encrypting and decrypting any communication size. The suggested approach will use a sophisticated private key with a convoluted structure. The private key will have 5 components with a double data type to prevent guessing or hacking. The confidential data will produce two secret keys, the first of which will be taken from the image key. These keys will be vulnerable to slight changes in private key information. To maximize the approach's efficiency, the suggested method will deal with lengthy messages by splitting them into chunks. On the other hand, the chaotic logistic map model will be used to create the second key. The suggested technique will be implemented, and several sorts of analysis (sensitivity, quality, security, and speed analysis) will be undertaken to demonstrate the benefits of the proposed method. The quality metrics MSE, PSNR, and CC will be computed to validate the suggested method's quality. To illustrate the efficiency of the proposed technique, encryption and decryption times will be measured, and cryptography throughputs will be determined. Various PKs will be tried throughout the decryption process to demonstrate how sensitive the produced outputs are to changes in the private key. The suggested approach will be tested, and the results will be compared to the results of existing methods to demonstrate the improvement offered by the proposed method.
{"title":"Increasing the security of transmitted text messages using chaotic key and image key cryptography","authors":"M. Abu-Faraj, Abeer Y. Al-Hyari, Ismail Altaharwa, Zaid Alqad, Basel J. A. Ali","doi":"10.5267/j.ijdns.2023.1.008","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.1.008","url":null,"abstract":"It is critical to safeguard confidential data, especially secret and private messages. This study introduces a novel data cryptography approach. The new approach will be capable of encrypting and decrypting any communication size. The suggested approach will use a sophisticated private key with a convoluted structure. The private key will have 5 components with a double data type to prevent guessing or hacking. The confidential data will produce two secret keys, the first of which will be taken from the image key. These keys will be vulnerable to slight changes in private key information. To maximize the approach's efficiency, the suggested method will deal with lengthy messages by splitting them into chunks. On the other hand, the chaotic logistic map model will be used to create the second key. The suggested technique will be implemented, and several sorts of analysis (sensitivity, quality, security, and speed analysis) will be undertaken to demonstrate the benefits of the proposed method. The quality metrics MSE, PSNR, and CC will be computed to validate the suggested method's quality. To illustrate the efficiency of the proposed technique, encryption and decryption times will be measured, and cryptography throughputs will be determined. Various PKs will be tried throughout the decryption process to demonstrate how sensitive the produced outputs are to changes in the private key. The suggested approach will be tested, and the results will be compared to the results of existing methods to demonstrate the improvement offered by the proposed method.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70775796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5267/j.ijdns.2023.3.015
Ahmad Samed Al Adwan, Husam Kokash, Raed Al Adwan, A. Khattak
The purpose of the study is to present a digital marketing data analytics model to analyze campaign efficacy and inform strategy based on website performance, social media metrics, email marketing performance, customer data for targeting and personalization, and customer journey analysis. This model defines campaign success criteria for strategy. A statistical analysis approach was used to analyze the data for the research. Data was gathered through a survey. This study analyzes demographic parameters descriptively using the structural equation model (SEM). From comprehensive surveys, 125 digital media and 115 online shop subjects responded. Sampled were 240 people. According to the findings, social media data, customer journey research, successful advertising, and informed approaches are highly correlated. Compared to the previous study, website performance evaluation does not match the marketing plan's success. The model's results can be used by any company that communicates with clients online.
{"title":"Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy","authors":"Ahmad Samed Al Adwan, Husam Kokash, Raed Al Adwan, A. Khattak","doi":"10.5267/j.ijdns.2023.3.015","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.3.015","url":null,"abstract":"The purpose of the study is to present a digital marketing data analytics model to analyze campaign efficacy and inform strategy based on website performance, social media metrics, email marketing performance, customer data for targeting and personalization, and customer journey analysis. This model defines campaign success criteria for strategy. A statistical analysis approach was used to analyze the data for the research. Data was gathered through a survey. This study analyzes demographic parameters descriptively using the structural equation model (SEM). From comprehensive surveys, 125 digital media and 115 online shop subjects responded. Sampled were 240 people. According to the findings, social media data, customer journey research, successful advertising, and informed approaches are highly correlated. Compared to the previous study, website performance evaluation does not match the marketing plan's success. The model's results can be used by any company that communicates with clients online.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70776039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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