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Antecedents of user attitude towards e-commerce and future purchase intention 用户对电子商务态度和未来购买意愿的前因
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2022.8.007
N. Nurchayati, Tri Widayati, S. Sulistiyani, S. Suprapti
This study attempts to analyze the antecedents of e-commerce user behavior and their effect on future purchase intentions. Theoretical exploration shows that the antecedents used in the behavior of e-commerce users are perceived self-efficacy, perceived ease of use and perceived usefulness. The study uses the behavior of e-commerce users as a mediating variable. The study was also conducted using a quantitative method, by distributing questionnaires to 250 e-commerce users in Indonesia. The analysis technique used is Structural Equation Modeling (SEM) with SmartPLS software. The results show that perceived self-efficacy had a positive effect on perceived ease of use and perceived usefulness. These three antecedents in turn have a positive and significant effect on future e-commerce shopping interest by using mediation of user behavior. The results are theoretically useful for deepening Technology Acceptance Model exploration by estimating future buying behavior and interest. Practically, this study encourages e-commerce platform website developers to increase the ease and usefulness to increase the positive behavior of users in purchasing products.
本研究试图分析电子商务用户行为的前因及其对未来购买意愿的影响。理论探索表明,影响电子商务用户行为的前因是感知自我效能感、感知易用性和感知有用性。本研究使用电子商务用户的行为作为中介变量。该研究还采用了定量方法,向印度尼西亚的250名电子商务用户分发了调查问卷。使用的分析技术是结构方程建模(SEM)与SmartPLS软件。结果表明,感知自我效能对感知易用性和感知有用性有正向影响。这三个前因依次通过用户行为的中介作用对未来电子商务购物兴趣产生正向显著的影响。通过对未来购买行为和兴趣的估计,研究结果对深化技术接受模型的探索具有理论意义。实际上,本研究鼓励电子商务平台网站开发者增加易用性和有用性,以增加用户购买产品的积极行为。
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引用次数: 3
The adoption of artificial intelligence applications in education 人工智能在教育中的应用
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2022.8.013
Khadija Alhumaid, Shamma Al Naqbi, D. Elsori, Maha Al Mansoori
Artificial intelligence is user-friendly and possesses useful characteristics to share across the various services that are provided. By enhancing innovative contact, artificial intelligence applications (AIA) enable a more involved environment in governmental institutions. The goal of this study is to discover how users in the UAE feel about using AIA for educational reasons. Data collected from a survey of 387 university students were used to validate the model and hypotheses. The adoption features, such as perceived compatibility, trialability, relative advantage, ease of doing business, and technology export, are included in the conceptual model. The current study's practical implications are crucial in that they push the relevant educational authorities to comprehend the significance of each component and enable them to make plans and efforts in accordance with the order of the factors' relative importance. The managerial implications give educational sectors insight on how to apply AIA in their system to improve the growth of the provided service and to make the process easier for all users. The conceptual model of the paper, which links both traits of the individual and those of the technology, is what makes it new. The findings indicate that the diffusion theory variables outperform the other two variables of ease of doing business and technology export.
人工智能是用户友好的,并且具有在所提供的各种服务之间共享的有用特征。通过加强创新联系,人工智能应用(AIA)使政府机构的环境更加参与。本研究的目的是发现阿联酋用户因教育原因使用友邦保险的感受。通过对387名大学生的调查收集数据来验证模型和假设。采用特性,如可感知的兼容性、可试验性、相对优势、易于开展业务和技术输出,都包含在概念模型中。本研究的实际意义在于推动相关教育当局了解每个组成部分的重要性,并使他们能够根据因素的相对重要性的顺序制定计划和努力。在管理方面的影响,让教育部门了解如何在他们的系统中应用友邦保险,以改善所提供服务的增长,并使所有用户的流程更容易。这篇论文的概念模型将个人的特征和技术的特征联系起来,这是它的新颖之处。研究结果表明,扩散理论变量优于营商便利度和技术出口这两个变量。
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引用次数: 7
The effects of brand ambassador and trust on purchase decisions through social media 品牌大使和信任对社交媒体购买决策的影响
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2022.9.003
Dede Suleman, Yohanes Totok Suyoto, R. Sjarief, Sabil Sabil, Sofyan Marwansyah, Popon Rabia Adawia, Aprilia Puspasari
Social Media is one of the digital marketing media that is widely used today and the presence of the brand ambassador phenomenon is one of the determinants of consumer purchasing decisions for a product advertised on social media. In today's advances in digital technology, whether consumers prefer to be a model for the product and also whether trust in consumers is also a factor in the consumer's decision to buy. The purpose of this study is to examine the effect of brand ambassador and trust variables on consumer decisions to shop online and also purchase decisions on repurchase. In this study the researchers used four variables, twelve dimensions where each dimension was represented by two indicators so that in this study there were twenty-four indicators which would later be changed in the form of questions to respondents. The population used is consumers who have shopped for fashion products using brand ambassadors. Given that the population is very large, the researchers used quota sampling to determine the number of samples. The study used 5 times the number of indicators so that there were 120 samples of respondents who were processed through Structural Equation Modeling analysis techniques with AMOS software. The results of data processing indicate that brand ambassadors and trust significantly influence consumer purchasing decisions. It was found that trust had the greatest influence on trust. Moreover, purchasing decisions have a significant effect on online consumer repurchase.
社交媒体是当今广泛使用的数字营销媒体之一,品牌大使现象的存在是消费者购买社交媒体广告产品的决定因素之一。在数字技术进步的今天,消费者是否愿意成为产品的榜样,以及对消费者的信任是否也是消费者决定购买的一个因素。本研究的目的是检验品牌大使和信任变量对消费者网上购物决策和再购买决策的影响。在这项研究中,研究人员使用了四个变量,十二个维度,其中每个维度由两个指标表示,因此在这项研究中有24个指标,这些指标后来将以问题的形式改变给受访者。使用的人群是通过品牌大使购买时尚产品的消费者。考虑到人口非常多,研究人员使用配额抽样来确定样本数量。本研究使用了5倍的指标数量,因此有120个样本的受访者,通过结构方程建模分析技术与AMOS软件进行处理。数据处理的结果表明,品牌大使和信任显著影响消费者的购买决策。研究发现,信任对信任的影响最大。此外,购买决策对在线消费者再购买有显著影响。
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引用次数: 2
E-learning applications in training for repatriated workers in Vietnamese urban regions in the post-covid19 context 在2019冠状病毒病后背景下,电子学习在越南城市地区回国工人培训中的应用
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2022.9.011
Thi Dung Ngo, Thi Ngoc Lan Nguyen, Thanh Thuy Cu
This study was designed to analyze the factors influencing the utilization of an E-Learning system in training repatriated workers in Vietnam's urban regions in the new context. According to research findings, professional qualifications and education have a significant influence on the income and employment of repatriated workers in urban regions. E-Learning systems are employed as an effective channel to transfer information and skills to workers in urban areas to fulfill the improvement of professional certifications and professional abilities of workers. The analysis results also show that several factors have a significant impact on the usage of the E-Learning online training system for employees in Vietnam's urban regions, including the factor representing the ease of use of the E-learning system, Easy access to E-Learning system scale has the highest influence score with coefficient 0.932, the factor Learners feel useful, the scale of saving time getting to the study location has an influence coefficient of 0.965, and the element reflecting the joy of learning, the scale of getting more highly rated experiences have the greatest influence with a coefficient of 0.942. Data for the study were obtained from 188 repatriated laborers in urban regions of Vietnam. The multivariate regression analysis method and factor analysis were utilized to analyze the data in the study with the help of SPSS 20.0 software.
本研究旨在分析在新背景下影响电子学习系统在越南城市地区培训回国工人的因素。根据研究结果,专业资格和教育对城市地区遣返工人的收入和就业有重大影响。利用E-Learning系统作为向城镇劳动者传递信息和技能的有效渠道,实现劳动者专业认证和专业能力的提升。分析结果还显示,有几个因素对越南城市地区员工使用E-Learning在线培训系统有显著影响,其中代表E-Learning系统易用性的因素,易访问E-Learning系统量表的影响得分最高,系数为0.932,学习者感觉有用的因素,到达学习地点节省时间的规模的影响系数为0.965,而反映学习乐趣的要素,获得较高评价体验的量表影响最大,系数为0.942。研究数据来自越南城市地区的188名遣返劳工。采用SPSS 20.0软件,采用多元回归分析法和因子分析法对研究数据进行分析。
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引用次数: 0
Vehicle service reservation system and crowd-prediction feature using ARIMA method 车辆服务预约系统及基于ARIMA方法的人群预测特征
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.1.001
Karto Iskandar, Bismo Asyura Widianto, Muhammad Alvito Kuntjoro, Rayhan Ardiya Dwantara, M. Herlina
This study begins with a literature review to observe current problems surrounding vehicle service centers and the use of the ARIMA method to resolve similar cases. Researchers then conduct the observation process by collecting user needs through surveys and questionnaires. Next, researchers use the Scrum methodology to develop a web-based application enriched with the ARIMA method. Afterward, researchers obtain user feedback using surveys and questionnaires to evaluate the user experience towards the application. Conclusively, based on the results of the questionnaires, the average respondent believes that the web-based application can simplify respondents in making vehicle service reservations with a score of 8.85 out of 10. In addition, the average respondent believes that the web-based application can assist respondents in planning vehicle service. They visit with shorter queue times through a crowded time prediction system on a web-based reservation application with the ARIMA model with a value of 8.9 out of 10.
本研究首先回顾文献,以观察当前围绕车辆服务中心的问题,并使用ARIMA方法来解决类似的案例。然后,研究人员通过调查和问卷收集用户需求,进行观察过程。接下来,研究人员使用Scrum方法开发一个基于web的应用程序,该应用程序丰富了ARIMA方法。之后,研究人员通过调查和问卷来获得用户反馈,以评估用户对应用程序的体验。最后,根据问卷调查结果,平均受访者认为基于web的应用程序可以简化受访者的车辆服务预订,得分为8.85分(满分为10分)。此外,一般受访者认为基于web的应用程序可以帮助受访者规划车辆服务。通过基于web的预订应用程序上的拥挤时间预测系统,他们的排队时间更短,ARIMA模型的值为8.9分(满分10分)。
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引用次数: 0
The role of quality 4.0 in supporting digital transformation: Evidence from telecommunication industry 质量4.0在支持数字化转型中的作用:来自电信行业的证据
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.2.006
Tahani Deeb Saad Alrabadi, Zunirah Mohd Talib, N. Abdullah
The current study aimed to shed light on the influence of quality 4.0 including Data, Analytics, Connectivity, Collaboration, App Development, Scalability, Management Systems, Compliance, Culture, Leadership, and Competency in supporting organizational efforts of digital transformation among Jordanian telecommunication organizations. A quantitative approach was adopted to achieve the previously mentioned aim. An online questionnaire was filled out by a convenient sample of 141 quality managers and employees within Jordanian telecommunication organizations: namely Zain, Umniah, and Orange. SPSS was used to screen and analyze primary data and AMOS version 23 was used to test the study hypotheses. The results of the study accepted the main hypothesis which indicated that quality 4.0 increases organizations seeking to accomplish digital transformation due to its ability to present better chances for the organization to develop and adhere to quality standards. The study recommended supporting organizational IT infrastructure to make a good environment for quality 4.0 adoption.
目前的研究旨在阐明质量4.0的影响,包括数据、分析、连接、协作、应用程序开发、可扩展性、管理系统、合规性、文化、领导力和能力,以支持约旦电信组织的数字化转型。为实现上述目标,采取了定量方法。一份在线问卷是由约旦电信组织(即Zain、Umniah和Orange)的141名质量经理和员工填写的。采用SPSS对原始数据进行筛选和分析,采用AMOS version 23对研究假设进行检验。该研究的结果接受了主要假设,即质量4.0增加了寻求完成数字化转型的组织,因为它能够为组织提供更好的机会来制定和坚持质量标准。该研究建议支持组织IT基础设施,为采用质量4.0创造良好的环境。
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引用次数: 2
A survey on the behavior of Indonesian football players using smartwatch 一项关于印尼足球运动员使用智能手表行为的调查
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.1.006
T. Suryanto, N. C. Wibowo, A. Faroqi, Achmad Afandi
The development of wearable technology opens the potential for its use in various sectors, one of which is the use of smartwatches in the sports sector. This paper examines soccer players' behavior's impact on using smartwatches as a training monitoring tool. This study uses a quantitative approach involving as many as 128 soccer players to complete a research questionnaire with face to face (offline). SEM-PLS is used as an analytical method to test the proposed inferential model. As a result, research shows that social influences, relative advantages, and enjoyment impact the use of smartwatches during training and daily use by soccer players.
可穿戴技术的发展为其在各个领域的应用打开了潜力,其中之一就是智能手表在体育领域的应用。本文研究了足球运动员的行为对使用智能手表作为训练监控工具的影响。本研究采用定量方法,对128名足球运动员进行面对面(线下)问卷调查。SEM-PLS作为一种分析方法来检验所提出的推理模型。因此,研究表明,社会影响、相对优势和乐趣会影响足球运动员在训练和日常使用中对智能手表的使用。
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引用次数: 0
Simulation and analysis performance of ad-hoc routing protocols under DDoS attack and proposed solution 模拟分析了自组织路由协议在DDoS攻击下的性能,并提出了解决方案
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.2.002
Ala Mughaid, Ibrahim Obaidat, A. Aljammal, Shadi Alzu'bi, Fatima M. Quiam, Dena Abu Laila, Aseel Al-zou’bi, L. Abualigah
Ad hoc networks, known as infrastructure-less networks, are composed of mobile nodes that connect without a centralized system controlling them. These networks have a wide range of potential applications, including emergency response, events, military operations, wireless access, and intelligent transportation. They can take on various forms, such as wireless sensor networks, wireless mesh networks, and mobile ad hoc networks. Because users in these networks can move around at any time, routing protocols must adapt to the constantly changing network layout. However, these networks are also susceptible to various security threats, including DDoS attacks. This paper aims to analyze the performance and impact of security attacks on the performance of reactive and proactive routing protocols in CBR connection patterns with different pause times. The analysis is provided in metrics such as throughput, packet loss, end-to-end delay, and load. The simulation results show that, on average, the OPNET Modeler simulator analyzed the performance results under DDoS attacks under voice and video traffic conditions. Furthermore, the paper explores the use of Honeypot intelligent agents as a solution to increase security by creating a dummy node to fool DDoS attackers. The results show that the OLSR protocol is most affected by DDoS attacks in terms of quality-of-service metrics such as packet loss, throughput, end-to-end delay, and load. The number of responses to the honeypot solutions differs for each protocol.
自组织网络,被称为无基础设施网络,由移动节点组成,这些节点在没有集中系统控制的情况下相互连接。这些网络具有广泛的潜在应用,包括应急响应、事件、军事行动、无线接入和智能交通。它们可以采取各种形式,例如无线传感器网络、无线网状网络和移动自组织网络。由于这些网络中的用户可以随时移动,路由协议必须适应不断变化的网络布局。然而,这些网络也容易受到各种安全威胁,包括DDoS攻击。本文旨在分析CBR连接模式中具有不同暂停时间的被动路由协议和主动路由协议的性能以及安全攻击对性能的影响。分析是通过吞吐量、数据包丢失、端到端延迟和负载等指标提供的。仿真结果表明,平均而言,OPNET Modeler模拟器在语音和视频流量条件下分析了DDoS攻击下的性能结果。此外,本文探讨了使用蜜罐智能代理作为一种解决方案,通过创建虚拟节点来欺骗DDoS攻击者来提高安全性。结果表明,就服务质量指标(如数据包丢失、吞吐量、端到端延迟和负载)而言,OLSR协议受DDoS攻击的影响最大。每个协议对蜜罐解决方案的响应数量不同。
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引用次数: 2
Data processing related to the impact of performance expectation, effort expectation, and perceived usefulness on the use of electronic banking services for customers of Jordanian banks 有关约旦银行客户使用电子银行服务的绩效预期、努力预期和感知有用性影响的数据处理
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.3.006
O. AlQudah, B. Jarah, A. Alshehadeh, Zeyad Almatarneh, M. Soda, Haneen A. Al-Khawaja
The aim of this study was to investigate and identify the influence of performance expectation, effort expectation, and perceived usefulness on the usage of electronic banking services by Jordanian bank customers. The study used a quantitative method, with questionnaires administered to Jordanian bank clients. The statistics support the association between performance expectation, effort expectation, perceived utility, and the usage of electronic banking services. This implies that these characteristics have a major influence on Jordanian bank customers' electronic banking services. The association between performance expectation and use of electronic banking services is the strongest, followed by effort expectation and use of electronic banking services, and the poorest between perceived usefulness and use of electronic banking services. Even the most tenuous association (perceived usefulness and use of electronic banking services) is statistically significant. These findings also imply that banks seeking to boost the usage of electronic banking services should concentrate on improving consumers' perceptions of performance and effort expectations, as well as perceived usefulness.
本研究的目的是调查和确定绩效期望、努力期望和感知有用性对约旦银行客户使用电子银行服务的影响。这项研究采用了定量方法,对约旦银行的客户进行了问卷调查。统计数据支持绩效期望、努力期望、感知效用和电子银行服务的使用之间的关联。这意味着这些特征对约旦银行客户的电子银行服务产生了重大影响。绩效期望与使用电子银行服务之间的关联最强,其次是努力期望与使用电子银行服务,感知有用性与使用电子银行服务之间的关联最差。即使是最微弱的联系(感知有用性和电子银行服务的使用)在统计上也是显著的。这些发现还意味着,寻求提高电子银行服务使用率的银行应该集中精力提高消费者对绩效和努力期望的看法,以及感知有用性。
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引用次数: 7
Python script fuzzy time series Markov chain model for forecasting the number of diseases cocoa plant in Bendungan district Python脚本模糊时间序列马尔可夫链模型预测本东干区可可植株病害数量
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.3.009
Ajeng Berliana Salsabila, Firdaniza Firdaniza, B. N. Ruchjana, A. S. Abdullah
Cocoa is a plantation commodity whose role is essential for the economy, so it is necessary to be aware of its health to maximize production. Cocoa plant disease data is a time series data because it is observed continuously. One of the time series forecasting models is the Fuzzy Time Series Markov Chain (FTS-MC), a combination of the Fuzzy Time Series (FTS) and Markov Chain models. The model uses the principle of fuzzy logic by transferring FTS data to fuzzy logic and using the obtained fuzzy logic groups to derive the Markov chain transition matrix. In this research, a Python script of the FTS-MC model was built in the Google Colaboratory to forecast the number of cocoa plant diseases in Bendungan District to simplify and speed up the data processing. Python was used in this research because of its easy-to-use, flexible, and open-source syntax. In building Python scripts, libraries and functions are needed by utilizing loop processes and if-else statements. Based on the processing results, forecasting with the FTS-MC model using Python only takes less than 1 minute.
可可是一种种植园商品,其作用对经济至关重要,因此有必要了解其健康状况,以最大限度地提高产量。可可植物病害数据是一个时间序列数据,因为它是连续观察的。模糊时间序列马尔可夫链(FTS- mc)是时间序列预测模型中的一种,它是模糊时间序列和马尔可夫链模型的结合。该模型利用模糊逻辑原理,将FTS数据转化为模糊逻辑,利用得到的模糊逻辑群推导出马尔可夫链转移矩阵。本研究在谷歌实验室中构建了FTS-MC模型的Python脚本,用于预测本东干区可可植物病害数量,简化和加快数据处理。在这项研究中使用了Python,因为它易于使用、灵活和开源的语法。在构建Python脚本时,使用循环进程和if-else语句需要库和函数。根据处理结果,使用Python使用fs - mc模型进行预测只需不到1分钟。
{"title":"Python script fuzzy time series Markov chain model for forecasting the number of diseases cocoa plant in Bendungan district","authors":"Ajeng Berliana Salsabila, Firdaniza Firdaniza, B. N. Ruchjana, A. S. Abdullah","doi":"10.5267/j.ijdns.2023.3.009","DOIUrl":"https://doi.org/10.5267/j.ijdns.2023.3.009","url":null,"abstract":"Cocoa is a plantation commodity whose role is essential for the economy, so it is necessary to be aware of its health to maximize production. Cocoa plant disease data is a time series data because it is observed continuously. One of the time series forecasting models is the Fuzzy Time Series Markov Chain (FTS-MC), a combination of the Fuzzy Time Series (FTS) and Markov Chain models. The model uses the principle of fuzzy logic by transferring FTS data to fuzzy logic and using the obtained fuzzy logic groups to derive the Markov chain transition matrix. In this research, a Python script of the FTS-MC model was built in the Google Colaboratory to forecast the number of cocoa plant diseases in Bendungan District to simplify and speed up the data processing. Python was used in this research because of its easy-to-use, flexible, and open-source syntax. In building Python scripts, libraries and functions are needed by utilizing loop processes and if-else statements. Based on the processing results, forecasting with the FTS-MC model using Python only takes less than 1 minute.","PeriodicalId":36543,"journal":{"name":"International Journal of Data and Network Science","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70776245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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International Journal of Data and Network Science
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