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The Effect of Service Quality and Price on Customer Satisfaction and Customer Loyalty at Apotek XYZ Bekasi Area 服务质量和价格对 Apotek XYZ Bekasi 地区客户满意度和客户忠诚度的影响
Pub Date : 2023-09-04 DOI: 10.35877/454ri.daengku1986
Izul Ariesta, W. Sumaryono, Deriawan Deriawan
Health is an important need for society. The increasing social status of the community at this time affects the demands of the community for the quality of services of health service providers which are also increasing. This requires health service providers to always improve the quality of their services to be even better. Currently many places are starting to provide health services. More health service providers means more competitors are emerging. Facing competition in the health service sector, health service providers are required to always provide good service to improve the quality of their services so that patient trust is always given to health service providers so that it can have an impact on patient satisfaction and patient loyalty. The health service provider must be able to provide information and patient needs so that the patient's wishes can be fulfilled and increase patient satisfaction. The purpose of this research is to analyze the quality of service and price that can affect customer satisfaction and loyalty The research was conducted at the XYZ pharmacy with three hundred and thirtyeight respondents. Two independent variables in this study were service quality and price. seen to determine the relationship with the dependent variable, namely customer loyalty with the intervening variable is customer satisfaction. The results of the analysis of the data obtained are the quality of service has an effect on customer satisfaction and customer loyalty, customer satisfaction has an effect on customer loyalty.
健康是社会的重要需求。随着社会地位的不断提高,社会对医疗服务提供者的服务质量要求也在不断提高。这就要求医疗服务提供者不断提高服务质量,使其更上一层楼。目前,许多地方都开始提供医疗服务。医疗服务提供者的增多意味着竞争者的增多。面对医疗服务行业的竞争,要求医疗服务提供者始终提供良好的服务,提高服务质量,使患者始终信任医疗服务提供者,从而影响患者的满意度和忠诚度。医疗服务提供者必须能够提供信息和患者需求,这样才能满足患者的愿望,提高患者满意度。本研究的目的是分析服务质量和价格对客户满意度和忠诚度的影响。研究在 XYZ 药店进行,共有 338 名受访者。本研究中的两个自变量是服务质量和价格,以确定与因变量(即顾客忠诚度)之间的关系,干预变量是顾客满意度。数据分析结果表明,服务质量对顾客满意度和顾客忠诚度有影响,顾客满意度对顾客忠诚度有影响。
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引用次数: 0
Integrated Marketing Communication Strategy of PLN UP3 Bandung in the Use of The PLN Mobile Application 万隆 PLN UP3 使用 PLN 移动应用程序的整合营销传播战略
Pub Date : 2023-09-02 DOI: 10.35877/454ri.daengku1989
Yuhanida Ramadanty, M. Christin
The emergence of PLN Mobile is the answer to PLN UP3 Bandung's innovation to speed up service. In the period 2010-2020 PLN customers increased by 79 million customers and users of the PLN Mobile application from 2021-2022 increased significantly. This study aims to analyze the integrated marketing communication strategy of PLN UP3 Bandung in the use of the PLN Mobile application using the integrated marketing communication strategy concept of William G. Nickles. The research method used is descriptive qualitative with post-positivism paradigm and data triangulation method. The results showed that PLN UP3 Bandung implemented the five integrated marketing communication strategy indicators very well. On the direct marketing indicator, PLN UP3 Bandung is very aggressive and massively participates in activities that invite large crowds, conducts outreach to all groups, and does not carry out marketing activities that disturb customer privacy. On the sales promotion indicator, PLN UP3 Bandung chose a promotional strategy using a referral code and issuing discounts to take advantage of certain moments. On the public relations indicator, PLN UP3 Bandung collaborates with parties such as radio, proliga volleyball, the Bandung Regency Government and the West Java Provincial Government. On the personal selling indicator PLN UP3 Bandung prepares its members before going into the field. On the advertising indicator, all visual and audio-visual content published is clear, straightforward, informative and interesting. PLN UP3 Bandung also carried out good event marketing activities by attending the Proliga volleyball league event, the Anniversary of Bandung City, and the Anniversary of West Java Province
PLN Mobile 的出现是对万隆 PLN UP3 加快服务创新的回应。在2010-2020年期间,PLN客户增加了7900万,而从2021-2022年,PLN移动应用程序的用户也大幅增加。本研究旨在运用威廉-尼克尔斯(William G. Nickles)的整合营销传播战略概念,分析万隆PLN UP3在使用PLN移动应用程序方面的整合营销传播战略。研究方法为描述性定性研究,采用后实证主义范式和数据三角测量法。结果表明,万隆公共网络UP3很好地实施了五项整合营销传播战略指标。在直销指标方面,万隆公共网络UP3非常积极,大量参与吸引大量人群的活动,面向所有群体开展外联活动,不开展扰乱客户隐私的营销活动。在促销指标方面,PLN UP3 Bandung 选择了使用推荐代码和发放折扣的促销策略,以利用特定的时机。在公共关系指标方面,PLN UP3 Bandung 与广播电台、proliga 排球队、万隆区政府和西爪哇省政府等各方合作。在个人销售指标方面,PLN UP3 Bandung 在其成员进入现场前做好准备。在广告指标方面,所有发布的视听内容都清晰、直接、信息量大且有趣。PLN UP3 万隆分会还通过参加 Proliga 排球联赛、万隆市周年庆典和西爪哇省周年庆典,开展了良好的活动营销活动。
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引用次数: 0
Language Practices in Multilingual Classrooms of Selected Primary Schools in Livingstone - Zambia 赞比亚利文斯敦部分小学多语言课堂的语言实践
Pub Date : 2023-08-29 DOI: 10.35877/454ri.daengku1899
Milimo Simachenya, Kelvin Mambwe
This study investigated language practices in multilingual classrooms in selected primary schools of urban areas of Livingstone city in Zambia among teachers and learners. The purpose of the study was to establish the motivations that teachers and learners had for drawing ‘linguistic features’ from Nyanja, Tonga and English languages in negotiating meaning during teaching and learning activities. The study also interrogated the language practices against the legislative prescription of language(s) to be used in the formal classroom situations in Zambia. Using purposive sampling, the data were collected from twenty teachers and twenty pupils through semi-structured interviews as well as direct observations of the twenty lessons. The study shows that learners prefer using linguistic features drawn from the named languages as resources in making meaning and for the purposes of learning. The study also establishes that teachers use Nyanja and English as resources for linguistic inclusiveness in order to facilitate teaching. These findings seem to counter the traditional expectation in education set ups in Zambia in which highly formalised monolingual languages are to be applied in teaching and learning processes. Therefore, the assumption which language policy formulators make regarding the choice of language(s) to be used in a particular locality for a specific function are contested. In this regard, the study augments the current debate on multilingualism which moves away from the traditional conception of named languages used in informing the formulation of the Zambia Education language policy.
本研究调查了赞比亚利文斯通市城区部分小学教师和学生在多语言课堂中的语言实践。研究的目的是确定教师和学生在教学活动中从尼扬贾、汤加和英语中汲取 "语言特点 "的动机。研究还根据赞比亚正式课堂使用语言的立法规定,对语言实践进行了审查。通过半结构式访谈以及对 20 节课的直接观察,采用目的性抽样,从 20 名教师和 20 名学生那里收集了数据。研究结果表明,学习者更喜欢使用从命名语言中提取的语言特点,将其作为表达意义和达到学习目的的资源。研究还发现,教师将尼扬贾语和英语作为语言包容性的资源,以促进教学。这些发现似乎与赞比亚教育机构的传统期望背道而驰,即在教学过程中应用高度正规化 的单语教学。因此,语言政策制定者关于在特定地区使用特定语言的假设是有争议的。在这方面,本研究加强了当前关于多语制的辩论,摆脱了在制定赞比亚教育语言政策时所使用的传统的指定语言概念。
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引用次数: 0
Sunni to Shia Conversion in Indonesia 印度尼西亚逊尼派向什叶派的转变
Pub Date : 2023-08-12 DOI: 10.35877/454ri.daengku1898
Imran Imran, Siti Syamsiyatun, Dicky Sofjan
Since the Iranian Islamic revolution led by Imam Khomeini, Shia and its community have received a lot of attention as a research subject. This paper aims to examine how the phenomenon of conversion from Sunni-Shia in Indonesia. What underlies the choice to convert even with the consequence that conversion to Shia has the potential to cause psychological, economic, social and political tensions. This research was conducted in four cities in Indonesia, namely Jakarta, Bandung, Yogyakarta and Makassar. These cities are used to represent Indonesia. The results of the study show that there are at least four 'gates' which are the main arguments in their decision to convert from Sunni to Shia. These gates are 'philosophy', 'history', 'Irfan/Sufism', and 'fiqh gates'. The typology of encounters through the four doors is a strong typology that I encountered in my research. most people who convert from Sunni to Shia usually pass through one or several gates that become milestones for their acceptance of Shia.
自伊玛目霍梅尼领导伊朗伊斯兰革命以来,什叶派及其社区作为一个研究课题受到了广泛关注。本文旨在研究印度尼西亚逊尼派-什叶派的皈依现象。即使皈依什叶派可能会导致心理、经济、社会和政治紧张局势,但选择皈依什叶派的原因是什么。本研究在印度尼西亚的四个城市进行,即雅加达、万隆、日惹和望加锡。这些城市被用来代表印度尼西亚。研究结果表明,至少有四个 "门 "是他们决定从逊尼派皈依什叶派的主要论据。这些门是 "哲学门"、"历史门"、"伊尔凡/苏菲门 "和 "教法门"。大多数从逊尼派皈依什叶派的人通常都会经过一道或几道门,这些门成为他们接受什叶派的里程碑。
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引用次数: 0
Analysis of Word of Mouth as a Marketing Communication Strategy of Dj Arie Public Speaking and Broadcasting Schools on Social Media Instagram 社交媒体 Instagram 上作为 Dj Arie 演讲与播音学校营销传播策略的口碑分析
Pub Date : 2023-08-07 DOI: 10.35877/454ri.daengku1942
Putri Nabilah Anjani, Ratih Hasanah Sudradjat
Communication skills are very important when carrying out marketing activities. Communication can affect the results of marketing which of course will be related to product sales issues. Marketing communication is a determining factor for success and is a marketing program that is carried out. With the various benefits obtained through the WOM marketing communication strategy, this is related to what was carried out by one of the Public Speaking and Broadcasting Schools in Bandung. As a media sharing in conveying various matters regarding the Science of Public Speaking and Broadcasting. as done by DJ Arie School. In this study, the paradigm used is the post positivism paradigm. In collecting the data, the writer uses observation, interview, documentation, and triangulation techniques. The data that the researcher has obtained is then processed and analyzed, so that the researcher can explain how Word of Mouth is a Marketing Communication Strategy for Dj Arie Public Speaking and Broadcasting School on Instagram Social Media. Based on the research results, it is known that Dj Arie Public Speaking and Broadcasting School has paid close attention to the three elements of the Marketing Communication Strategy. Then Word of Mouth was carried out where services, testimonials and informative information systems were very concerned by Dj Arie School so that consumers who were satisfied because the services provided would allow them to provide recommendations for Dj Arie School to the public
在开展营销活动时,沟通技巧非常重要。沟通会影响营销结果,而营销结果当然与产品销售问题有关。营销传播是成功的决定性因素,是一项营销计划的实施。通过 WOM 营销传播战略获得的各种好处,与万隆的一所公共演讲与广播学校开展的活动有关。正如 DJ Arie 学校所做的那样,通过媒体共享来传达有关公共演讲与广播科学的各种信息。本研究采用的范式是后实证主义范式。在收集数据时,作者使用了观察法、访谈法、文献法和三角测量法。然后,研究人员对获得的数据进行处理和分析,从而解释口碑如何成为 Dj Arie 演讲与广播学校在 Instagram 社交媒体上的营销传播策略。根据研究结果可知,Dj Arie 演讲与广播学校非常重视营销传播战略的三个要素。首先,Dj Arie 公开演讲与广播学校在 Instagram 社交媒体上发布了学校的最新消息,然后进行了口碑传播,Dj Arie 公开演讲与广播学校非常关注服务、推荐和信息资讯系统,以便让那些对所提供的服务感到满意的消费者向公众推荐 Dj Arie 公开演讲与广播学校。
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引用次数: 0
Tourist Intention to Visit Al-Jabbar Mosque using Theory of Planned Behavior (TPB) 使用计划行为理论(TPB)分析游客参观贾巴尔清真寺的意愿
Pub Date : 2023-08-07 DOI: 10.35877/454ri.daengku1937
Rayhan Syamsul Bahari, Fajar Sidiq Adi Prabowo
The tourism sector is one of the potential sectors to be developed in Indonesia. The United Nations World Tourism Organization (UNWTO) predicts the number of tourists will reach 1.8 billion by 2030. West Java has great potential for the development of religious tourism in Indonesia. During the 2022 year-end holidays, 1.18 million tourists came to Bandung. To develop this potential, the local government inaugurated the Al Jabbar Mosque, Gedebage, Bandung City, West Java to become a new religious tourism destination in the West Java region as a center for Islamic education, religious tourism and a representative public interaction space for West Java and even ASEAN citizens. This study aims to validate tourists' observations of religious tourism in the city of Bandung, especially the Al Jabbar Mosque. The aspects to be studied include attitudes, subjective norms, and behavioral control, religiosity and knowledge of tourists in influencing the intention to visit and recommend religious tourism of the Al Jabbar Mosque. In realizing the objectives of this study, a quantitative research method is carried out, in the form of a survey, 15 question items will be made containing the theory of planned behavior. Questionnaire data will be processed using Partial Least Square Structural Equation Model (PLS-SEM) data analysis.
旅游业是印度尼西亚具有发展潜力的行业之一。联合国世界旅游组织(UNWTO)预测,到 2030 年,游客人数将达到 18 亿。西爪哇省在发展印尼宗教旅游方面潜力巨大。2022 年年底假期期间,有 118 万游客来到万隆。为了开发这一潜力,当地政府在西爪哇万隆市 Gedebage 为 Al Jabbar 清真寺举行了落成典礼,使其成为西爪哇地区新的宗教旅游目的地,成为伊斯兰教教育、宗教旅游的中心,以及西爪哇乃至东盟公民具有代表性的公共互动空间。本研究旨在验证游客对万隆市宗教旅游的观察,尤其是对贾巴清真寺的观察。要研究的方面包括游客的态度、主观规范和行为控制、宗教信仰和知识对参观和推荐贾巴清真寺宗教旅游的意向的影响。为实现本研究的目标,将采用定量研究方法,以调查的形式进行研究,其中 15 个问题项目将包含计划行为理论。问卷数据将使用偏最小平方结构方程模型(PLS-SEM)数据分析进行处理。
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引用次数: 0
Self-existence and Narcissistic Behavior (Generation Z Student) At Indo Global Mandiri University, Palembang City in Tiktok 自我存在与自恋行为(Z世代学生),在提克托巴伦邦市的Indo Global Mandiri大学
Pub Date : 2023-08-04 DOI: 10.35877/454ri.daengku1936
Trizki Vera Anggraini, Yoyok Hendarso, Ridhah Taqwa
This study investigates the self-existence and narcissism behavior among Generation Z female students at Indo Global Mandiri University in Palembang City, specifically focusing on their interactions on the social media platform TikTok. The research aims to understand the extent to which these young women engage in self-promotion and exhibit narcissistic tendencies within the context of their virtual presence. Through a mixed-methods approach combining surveys and content analysis of TikTok posts, the study explores the factors driving their behavior and assesses the potential consequences on their overall well-being and relationships. The findings shed light on the influence of social media on the self-identity and self-presentation of this demographic, offering valuable insights for educators, parents, and mental health professionals seeking to comprehend and address the implications of digital self-expression on the younger generation's psychosocial development.
本研究调查了巴邻邦市 Indo Global Mandiri 大学 Z 世代女学生的自我存在和自恋行为,特别关注她们在社交媒体平台 TikTok 上的互动。研究旨在了解这些年轻女性在虚拟存在的背景下进行自我宣传和表现出自恋倾向的程度。本研究通过调查和 TikTok 帖子内容分析相结合的混合方法,探讨了驱动她们行为的因素,并评估了对她们整体福祉和人际关系的潜在影响。研究结果揭示了社交媒体对这一人群的自我认同和自我展示的影响,为教育工作者、家长和心理健康专业人士理解和解决数字自我表达对年轻一代社会心理发展的影响提供了有价值的见解。
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引用次数: 0
Analysis of The Effect of Chronic Disease Management Program (Prolanis) on Patient Satisfaction Level for Hypertensive Patients at Baros Health Center and Rangkasbitung Health Center in Lebak Regency, Banten Province 慢性病管理计划(Prolanis)对万丹省莱巴克县巴罗斯医疗中心和朗卡斯比通医疗中心高血压患者满意度的影响分析
Pub Date : 2023-08-04 DOI: 10.35877/454ri.daengku1935
R. Restiani, Shirly Kumala, P. Sarnianto
In order to overcome hypertension which has become a serious public health problem, the Government through BPJS Health is taking a proactive approach. One of them is by involving first-level health facilities (FKTP), especially Health centers, to carry out promotive and preventive efforts known as the Chronic Disease Management Program (Prolanis). Prolanis' goal is to encourage people with chronic diseases, for example, hypertension, to achieve an optimal quality of life so as to prevent complications. This study aims to find out that the implementation of Prolanis can indeed increase patient satisfaction with mild and moderate hypertension at the Health center so that it is feasible to be funded by BPJS Health by knowing the characteristics and satisfaction of hypertensive patients at two Puskesmas, namely the Baros Health Center which has implemented Prolanis and the Rangkasbitung Health Center which has not implemented Prolanis. Data were obtained through questionnaires distributed to hypertensive patients in two health centers, namely the Baros Health Center and Rangkasbitung Health Center. The independent variables used in the study are patient characteristics Meanwhile, the dependent variable is patient satisfaction. Data were analyzed by means of different test analyses using SPSS version 23.0. The results showed that the characteristics of the patients were different for the Baros Health Center and Rangkasbitung Health Center. Judging from satisfaction based on its characteristics, age has different satisfaction both at the Baros Health Center and at the Rangkasbitung Health Center. Judging from the patient's satisfaction related to knowledge and also Prolanis services in general for the Baros Health Center area it is higher (satisfied) and similarly, the blood pressure is more controlled compared to the Rangkasbitung Health Center.
高血压已成为一个严重的公共卫生问题,为了解决这一问题,政府正在通过 BPJS Health 采取积极主动的措施。其中之一就是让一级保健设施(FKTP),特别是保健中心,参与开展被称为 "慢性病管理计划"(Prolanis)的促进和预防工作。Prolanis 的目标是鼓励慢性病患者(如高血压患者)达到最佳生活质量,以防止并发症的发生。 本研究旨在通过了解两个乡(即已实施 Prolanis 计划的 Baros 卫生中心和未实施 Prolanis 计划的 Rangkasbitung 卫生中心)的高血压患者的特征和满意度,了解 Prolanis 计划的实施是否确实能够提高卫生中心轻度和中度高血压患者的满意度,从而使 BPJS Health 的资助成为可行。数据是通过向两个保健中心(即 Baros 保健中心和 Rangkasbitung 保健中心)的高血压患者发放调查问卷获得的。研究中使用的自变量是患者特征,因变量是患者满意度。使用 SPSS 23.0 版对数据进行了不同的检验分析。 结果显示,巴洛斯医疗中心和兰卡斯比东医疗中心的患者特征各不相同。从满意度的特征来看,年龄在 Baros 健康中心和 Rangkasbitung 健康中心都有不同的满意度。从病人对知识和 Prolanis 服务的总体满意度来看,Baros 健康中心的病人满意度更高(满意),同样,与 Rangkasbitung 健康中心相比,Baros 健康中心的病人血压控制得更好。
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引用次数: 0
The Effectiveness of @Infotasik Instagram Content on Fulfilling Followers' Information Needs @Infotasik Instagram 内容在满足粉丝信息需求方面的效果
Pub Date : 2023-08-04 DOI: 10.35877/454ri.daengku1934
Astri Lestari Agustin, Adrio Kusmareza Adim
In today's society, the reliance on social media as a primary source of information has increased due to its rapid dissemination and easy accessibility anytime and anywhere. Numerous individuals, organizations, companies, governments, and academic institutions worldwide have utilized Instagram as a platform for distributing relevant and easily consumable information. Instagram facilitates the search for information about specific regions or cities, including their cuisine, traffic conditions, local government policies, tourist attractions, and societal phenomena. This research examines the effectiveness of the @infotasik Instagram account in fulfilling the information needs of its followers. The objective is to determine to what extent the content of the @infotasik account is effective in meeting the information needs of its followers. A quantitative research method was employed for this study. The population for this research comprised the followers of the @infotasik Instagram account, with a sample size of 100 individuals selected using purposive sampling technique. The research design falls under the category of descriptive quantitative research, intended to test specific hypotheses. Survey methodology was adopted, where a questionnaire link was distributed to active Instagram users who were followers of @infotasik through direct messages. The study concludes that the content of the @infotasik Instagram account is effective in fulfilling the information needs of its followers, as it provides credible and consistent dissemination of in-depth information that is accurate, comprehensive, and specific in addressing the followers' information requirements.
在当今社会,由于社交媒体传播迅速,随时随地都能轻松获取信息,人们对社交媒体作为主要信息来源的依赖性日益增强。全球众多个人、组织、公司、政府和学术机构都将 Instagram 作为发布相关信息的平台,并将其作为易于消费的信息来源。Instagram 方便人们搜索特定地区或城市的信息,包括美食、交通状况、当地政府政策、旅游景点和社会现象。本研究探讨了 @infotasik Instagram 账户在满足粉丝信息需求方面的有效性。目的是确定 @infotasik 账户的内容在多大程度上有效地满足了粉丝的信息需求。本研究采用了定量研究方法。研究对象包括 @infotasik Instagram 账户的关注者,使用目的性抽样技术选取了 100 名样本。研究设计属于描述性定量研究,旨在检验特定假设。研究采用了调查方法,通过直接信息向 @infotasik 的 Instagram 活跃用户发放问卷链接。研究得出的结论是,@infotasik Instagram 账户的内容能有效满足其关注者的信息需求,因为它提供了可信且持续的深度信息传播,这些信息准确、全面且具体,能满足关注者的信息需求。
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引用次数: 0
Event Management Strategy Of Narawandira Temporary Exhibition At Ngayogyakarta Hadiningrat Karaton In 2023 2023 年在日惹哈迪宁拉特卡拉顿举办的纳拉旺迪拉临时展览的活动管理战略
Pub Date : 2023-08-03 DOI: 10.35877/454ri.daengku1931
Yoga Harfa, Pangestu, Angga Intueri, P. Mahendra
Management strategy is an importantl part of an organization, involving decision-making plans that utilize available resources to achieve the established vision and objectives. This research was conducted due to an interest in the management process of the temporary exhibition "Narawandira" at the Yogyakarta Palace, aiming to achieve success in its organization. The research utilized a qualitative descriptive approach with in-depth interviews and direct observations to obtain comprehensive results and information for the study. The research findings, following Joe Goldblatt's event management process, which consists of research, design, planning, coordination, and evaluation, demonstrate that the event management strategy involving the five-step process has been successfully applied in organizing the "Narawandira" temporary exhibition in 2023 at the Yogyakarta Palace. Through research, design, planning, coordination, and evaluation, the exhibition effectively implemented the event management strategy with the objective of conveying the message about the relationship between humans and nature, as well as presenting reflections on the continuity of nature conservation and changes throughout time.
管理战略是一个组织的重要组成部分,涉及利用现有资源实现既定愿景和目标的决策计划。本研究是出于对日惹皇宫临时展览 "Narawandira "的管理过程的兴趣而进行的,旨在实现其组织的成功。研究采用了定性描述法,通过深入访谈和直接观察,获得了全面的研究结果和信息。根据乔-戈德布拉特(Joe Goldblatt)的活动管理流程(包括研究、设计、规划、协调和评估),研究结果表明,涉及五步流程的活动管理策略已成功应用于 2023 年在日惹皇宫举办的 "Narawandira "临时展览。通过研究、设计、规划、协调和评估,展览有效地实施了活动管理策略,目的是传达人与自然关系的信息,并对自然保护的连续性和时间变化进行反思。
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引用次数: 0
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Daengku: Journal of Humanities and Social Sciences Innovation
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