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Peculiarities of Tour Guides’ Communication with Disabled People 导游与残疾人沟通的特点
Q3 Engineering Pub Date : 2019-10-28 DOI: 10.15388/im.2019.85.18
Daiva Statkuvienė
Disabled people tend to go on tours more often. Neither guide training programs nor the guidebooks of arranging and doing tours include the peculiarity of working and communicating with disabled people. The features of how guides communicate with disabled people are researched in the paper. The peculiarities of doing a tour for physically, visually, auditorily, and mentally disabled people are found out. The sources of scientific literature and the standard of disabled people service are analyzed; conclusions are presented on how important it is for a guide to recognize clients’ disabilities, understand the culture of communicating with disabled people, and discover the most suitable methods of communication. The service of disabled tourists that satisfies their needs, ensures their dignity, integration, self-reliance, and equal rights should be the aim of any professional tour guide. This paper lays out some recommendations for the guide training program on including instructions for communicating with disabled clients.
残疾人往往更经常去旅游。无论是导游培训计划,还是安排和旅行指南,都没有包含与残疾人工作和交流的特点。本文研究了导游与残疾人沟通的特点。发现了为身体、视觉、听觉和精神残疾人士进行巡回演出的特点。分析了科学文献的来源和残疾人服务的标准;结论表明,作为一名导游,认识客户的残疾,了解与残疾人沟通的文化,并发现最合适的沟通方法是多么重要。任何专业导游的目标都应该是为残疾游客提供满足他们需求、确保他们的尊严、融入社会、自力更生和平等权利的服务。本文为指导培训计划提供了一些建议,包括与残疾客户沟通的指导。
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引用次数: 0
The Role of Fashion Bloggers in Fashion Marketing Communication 时尚博客在时尚营销传播中的作用
Q3 Engineering Pub Date : 2019-10-28 DOI: 10.15388/im.2019.85.15
Akvilė Mickevičiūtė, Daiva Siudikienė
Because of digitization and internet development that took place in the 21st century, fashion industry has been consistently encountering various challenges. While the popularity of social media continues to grow, a new player in fashion industry, along with the medium they control, has emerged – the fashion blogger and the fashion blog. After gaining millions of followers on social media, bloggers acquired a certain power position – they can influence the opinion of their audience. With the popularity of social media, fashion bloggers, who gain a certain position of power through the acquisition of large numbers of followers across social networks, can shape their followers’ opinions, present a variety of fashion product reviews, and participate in the consumer decision-making processes. For fashion companies, collaborations with bloggers are becoming more relevant and an increasing part of a fashion brand marketing strategy. This article introduces theoretical and empirical research that was carried out to analyze and explore the role of fashion bloggers in modern fashion marketing communication. Fashion companies seek to exploit this advantage for commercial purposes and include blogs as advertising channels into their marketing strategy. This article aims to analyze the role of blogs in the modern fashion industry. In order to reach that, the following objectives were set: to research the attributes of the fashion industry and fashion marketing in the 21st century; to analyze the definition, features, types, and significance of fashion blogs with reference to the current fashion industry; to examine the aspects of connection forming between fashion blogger and its audience; to explore the features of Lithuania’s fashion bloggers’ activities and the strategies they use to develop their ties with significant target audiences of the fashion sector. In order to reach the aim of research, two empirical research methods were combined: semi-structured interviews with fashion bloggers and a questionnaire for the followers of fashion blogs. During the study it was established that the role of Lithuania’s fashion blogs is best seen in fashion marketing – blogs are the mediators between fashion companies and consumers. They form a personal bond with consumers and organically disseminate fashion trends to a wide audience.
21世纪,由于数字化和互联网的发展,时尚行业一直面临着各种挑战。随着社交媒体的普及,时尚界出现了一个新的参与者,以及他们控制的媒体——时尚博主和时尚博客。在社交媒体上获得数百万粉丝后,博主获得了一定的权力地位——他们可以影响观众的意见。随着社交媒体的普及,时尚博主通过在社交网络上获得大量追随者来获得一定的权力地位,他们可以塑造追随者的观点,发表各种时尚产品评论,并参与消费者的决策过程。对于时尚公司来说,与博主的合作变得越来越重要,也越来越成为时尚品牌营销战略的一部分。本文介绍了为分析和探索时尚博主在现代时尚营销传播中的作用而进行的理论和实证研究。时尚公司试图利用这一优势进行商业目的,并将博客作为广告渠道纳入其营销策略。本文旨在分析博客在现代时尚产业中的作用。为了实现这一目标,我们设定了以下目标:研究21世纪时尚产业和时尚营销的属性;结合当前的时尚产业,分析时尚博客的定义、特征、类型及意义;考察时尚博主与受众之间联系形成的各个方面;探讨立陶宛时尚博主的活动特点,以及他们与时尚界重要目标受众发展关系所采用的策略。为了达到研究目的,结合了两种实证研究方法:对时尚博客作者的半结构化访谈和对时尚博客追随者的问卷调查。在研究过程中,立陶宛时尚博客的作用在时尚营销中最为明显——博客是时尚公司和消费者之间的媒介。他们与消费者形成了个人纽带,并将时尚潮流有机地传播给广大受众。
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引用次数: 0
A Model of Domain Knowledge Content Updating Based on Management Information Interactions 基于管理信息交互的领域知识内容更新模型
Q3 Engineering Pub Date : 2019-10-28 DOI: 10.15388/im.2019.85.17
Jurij Tekutov, S. Gudas, V. Denisovas, Julija Smirnova
The hierarchical Detailed Value Chain Model and the Elementary Management Cycle model of educational domain knowledge content updating are formally described in this paper, wherein computerized process measures are also proposed. The paper provides a method for updating the knowledge of the analyzed domain, referred to as the “enterprise domain,” based on enterprise modelling in terms of management information interactions. A method was designed, the formal DVCM and EMC descriptions of which are provided in the BPMN notation, allowing to develop a two-level (granular) model for describing the knowledge of educational domain management information interactions. In implementing this model and its algorithms in technological terms, a subsystem of enterprise knowledge has been created in a knowledge-based CASE system (computerized knowledge-based IS engineering), which performs the function of a domain knowledge database.
本文正式描述了教育领域知识内容更新的分层详细价值链模型和初级管理周期模型,并提出了计算机化的过程措施。本文提供了一种基于管理信息交互方面的企业建模的方法,用于更新所分析领域(称为“企业领域”)的知识。设计了一种方法,用BPMN符号对其进行了形式化的DVCM和EMC描述,从而建立了一个两级(粒度)模型来描述教育领域管理信息交互的知识。在实现该模型及其算法的技术层面上,在基于知识的CASE系统(计算机化的基于知识的IS工程)中建立了企业知识子系统,实现了领域知识库的功能。
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引用次数: 0
The Expression of Social and Emotional Competencies of Leadership in Lithuanian Organizations: The Gender Approach 立陶宛组织中领导的社会和情感能力的表达:性别方法
Q3 Engineering Pub Date : 2019-10-28 DOI: 10.15388/im.2019.85.16
Violeta Šilingienė, Dalia Stukaitė
The phenomenon of gender leadership is a controversial object in contemporary leadership studies. These days, the possibilities of traditional leadership have been limited by the ongoing dynamic, global changes, which have influenced the emergence of female leadership as an independent phenomenon and its separation from the male leadership. Presently, possibilities exist to form new insights about gender leadership. Scholars have begun an intense scientific discussion on the advantages and disadvantages of male and female leadership. The goal of this paper is to disclose the social and emotional leadership competencies of different gender employees. The employed research methods are as follows: an analysis and synthesis of scientific literature with the aim of revealing the peculiarities of gender leadership and defining leadership as a set of social and emotional competencies; quantitative research conducted using a questionnaire-based survey with the aim of empirically determining the manifestation of social and emotional leadership competencies in terms of gender leadership. The theoretical analysis allows us to identify the fundamental trends of gender leadership research. The empirical basis of this article comprises the results of empirical research carried out in 2018. The paper includes an abstract of the theoretical research of gender leadership and the social and emotional leadership competencies based on the research methodology and the results received. According to the results of the empirical research, it is possible to find matching assessments of social and emotional leadership competencies in men and women; certain significant differences exist as well. These results revealed which of the advantages possessed by female leaders tend to lie in their soft management skills: interaction, trust, as well as relationships and skills in working with people.
性别领导力现象是当代领导力研究中一个有争议的对象。如今,传统领导的可能性受到持续的动态全球变化的限制,这些变化影响了女性领导作为一种独立现象的出现及其与男性领导的分离。目前,有可能形成关于性别领导力的新见解。学者们已经开始对男性和女性领导的优势和劣势进行激烈的科学讨论。本文的目的是揭示不同性别员工的社会和情感领导能力。所采用的研究方法如下:分析和综合科学文献,目的是揭示性别领导力的特点,并将领导力定义为一套社会和情感能力;通过问卷调查进行的定量研究,目的是从性别领导的角度实证确定社会和情感领导能力的表现。理论分析使我们能够确定性别领导力研究的基本趋势。本文的实证基础包括2018年进行的实证研究结果。本文基于研究方法和收到的结果,对性别领导力和社会情感领导力的理论研究进行了摘要。根据实证研究的结果,可以找到对男性和女性社会和情感领导能力的匹配评估;也存在某些显著差异。这些结果揭示了女性领导者所拥有的优势往往在于她们的软管理技能:互动、信任、人际关系和与人合作的技能。
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引用次数: 0
Kontrolingo rūšių ir modelių vertinimas, kaip pagrindas kuriant veiksmingą informacinę kontrolingo sistemą įmonėje
Q3 Engineering Pub Date : 2019-03-29 DOI: 10.15388/IM.2018.83.4
Daiva Tamulevičienė
[straipsnis ir santrauka lietuvių kalba; santrauka anglų kalba] Straipsnyje nagrinėjama kontrolingo sistemos informacinio aprūpinimo veikla kontrolingo rūšių ir mo­delių vertinimo aspektu. Toks vertinimas sudaro galimybes ištirti teikiamos informacijos charakteristikas įvairiais pjūviais ir apibrėžti, kokio turinio ir kokios apimties informaciją valdymo personalui turi teikti kontrolingo sistema. Straipsnyje atskleista, kad įmonės informacinio aprūpinimo kontekste reikšmingiausiomis laikytinos strateginio ir operatyvinio kontrolingo rūšys, nes jų sintezė sudaro prielaidas pasiekti įmonės tikslus ir užtikrinti įmonės vertės didėjimą ilgalaikėje perspektyvoje. Kontrolingo klasifikacijos pagal kilmės požymį vertinimo pagrindu identifikuotos amerikietiškojo ir vokiškojo kontrolingo modelių savybės, kurios pritaikytos kuriant Lietuvai adaptuotą kontrolingo modelį. Straipsnyje analizuojamos ir kitos kontrolingo rūšys, kurių vertinimas yra svarbus formuojant veiksmingą kontrolingo, kaip informacinio aprūpinimo, sistemą konkrečioje įmonėje.
[立陶宛文文章和摘要;英文摘要]文章涉及对控制系统信息提供活动的类型和模式进行评估的各个方面。这种评估应使所提供信息的特征能够通过各种切割进行检查,并确定管理人员通过控制系统提供的信息的内容和范围。文章揭示,在公司提供信息的背景下,需要考虑最重要的战略和运营控制类型,因为它们的综合可以实现公司的目标,并确保公司的长期价值增加。美国和德国控制模式的特征是根据原产地名称对受控分类的评估确定的,已适应立陶宛控制模式的发展。文章还分析了其他类型的控制,这些控制的评估对于作为特定企业的信息提供的有效控制系统的开发至关重要。
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引用次数: 0
Užslėptas tapatybių konfliktas: LDK paveldo diskursai Lietuvos ir Baltarusijos interneto žiniasklaidoje 2013–2014 metais 隐藏的身份冲突:2013-2014年立陶宛-白俄罗斯互联网媒体最不发达国家遗产对话
Q3 Engineering Pub Date : 2019-03-29 DOI: 10.15388/IM.2018.83.10
Valius Venckūnas
[straipsnis ir santrauka lietuvių kalba; santrauka anglų kalba] Straipsnyje analizuojama LDK paveldo reprezentacija kaip tautinės tapatybės konstravimo būdas popu­liariausiuose Lietuvos ir Baltarusijos naujienų portaluose 2013–2014 metais. Diskurso analizės metu nustatyta, kad daugumoje interneto žiniasklaidos publikacijų sava valstybė laikyta pagrindine arba vienintele LDK paveldėtoja, tačiau toks požiūris neakcentuotas ir laikytas savaime suprantamu. Kaimyninė valstybė tokiose publikacijose kritikuota retai, o joje vyraujantis naratyvas laikytas nerimtu, nepagrįstu ir nevertu dėmesio. Viešojoje erdvėje sąlyčio taškų tarp vienos ir kitos šalies naratyvų nėra, nė vienoje valstybėje kitos valstybės naratyvai nėra paaiškinami ir su jais nėra diskutuojama, todėl konfliktinė situacija tarp lietuvių ir baltarusių tapatybių gali būti laikoma užslėpta arba potencialia.
[立陶宛文文章和摘要;英文摘要]文章分析了2013-2014年期间,作为在立陶宛和白俄罗斯顶级新闻门户网站上建立国家认同的一种方式,LDK的遗产代表性。对论述的分析表明,大多数在线媒体出版物认为自己的国家是最不发达国家的主要或唯一继承者,但这种做法没有被引用,而且被认为是不言自明的。邻国很少在此类出版物中受到批评,主流叙事被认为是不合理、不合理和被忽视的。在公共空间中,一个国家和另一个国家的叙事之间没有接触点,也没有任何其他国家的叙事,也没有与他们进行讨论,因此,立陶宛人和白俄罗斯人身份之间的冲突局势可以被视为隐蔽或潜在的。
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引用次数: 0
Politinių skandalų dinamika mediatizuotoje Lietuvos viešojoje erdvėje 立陶宛调解公共空间的政治丑闻动态
Q3 Engineering Pub Date : 2018-12-28 DOI: 10.15388/IM.2018.82.2
Austėja Masiokaitė-Liubinienė
[full article and abstract in Lithuanian; abstract in English] The concept of mediatization, which analyzes how the dominance of media shapes political processes, is becoming continuously more relevant as a more important role is being assigned to the media in the public sphere. Despite the relevance, there are not many defined methods of analysis of political mediatization. This article presents such a method, which is designed for analyzing political scandals. This method adopts the concept of mediatization as a metatheory and uses the Veto Players theory to structure the political sphere and scandals in a way that allows for their analysis. A qualitative content analysis of three cases of Lithuanian political scandals, based on this method, is also presented. In the discussed cases, the interaction between the political and media actors appears to be very close and mutual. Not only do politicians take the initiative in asking for the political responsibility of the actors in the scandalous situations that the media reveal, but they also initiate the distribution of such information to the media, seeking the desired change of the status quo or the legitimization of their decisions. This provides means for talking about the self-mediatization of political actors.
[立陶宛文全文和摘要;英文摘要]调解的概念分析了媒体的主导地位如何塑造政治进程,随着媒体在公共领域发挥更重要的作用,调解的概念变得越来越重要。尽管具有相关性,但对政治调解的分析并没有很多明确的方法。本文提出了一种分析政治丑闻的方法。这种方法采用了中介化的概念作为一种元理论,并使用Veto Players理论来构建政治领域和丑闻,使其能够进行分析。基于此方法,还对立陶宛三起政治丑闻案件进行了定性内容分析。在所讨论的案例中,政治和媒体行为者之间的互动似乎非常密切和相互。政客们不仅在媒体揭露的丑闻中主动要求行为者承担政治责任,而且还主动向媒体分发此类信息,寻求改变现状或使其决定合法化。这为讨论政治行动者的自我调解提供了手段。
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引用次数: 0
Authenticity and Provenance in Long-Term Digital Preservation: Analysis of the Scope of Content 数字长期保存中的真实性和来源:内容范围分析
Q3 Engineering Pub Date : 2018-12-28 DOI: 10.15388/IM.2018.82.9
Regina Varnienė-Janssen, Jurate Kupriene
[full article, abstract in English; abstract in Lithuanian] Authenticity is a fundamental issue for the long-term preservation of digital objects; however, the validation of authenticity is a complex task – it requires the representation of provenance as a precondition for trust. For that matter, it is crucial to define the key conceptual elements that provide the foundation for such a complex framework. The main objective of this paper is to define how authenticity has to be managed in the digital preservation process: to identify the semantic units needed to support core preservation functions in order to ensure the trustworthiness of digital objects and ensure interoperability – i.e., the ability to exchange data between institutions. This paper presents results from the first stage of the research: the scope of authenticity and provenance content needed to support core preservation functions and ensure interoperability – the ability to exchange data between institutions and assess the added value of the Europeana and VEPIS regarding authenticity and provenance based on the adequacy of analyzed international models for authenticity and provenance.Methodology: by applying the EU 2–3–6 concept of added value for electronic publishing and qualitative content analysis of research literature, we conceptualized the Content Creation Process, which refers to the structure and meaning of authenticity and provenance. This approach enabled us to identify the scope of the content of authenticity and provenance.
[全文,英文摘要;立陶宛文摘要]真实性是数字物体长期保存的一个根本问题;然而,真实性的验证是一项复杂的任务&它需要将出处的表示作为信任的先决条件。就这一点而言,至关重要的是要确定为这样一个复杂的框架奠定基础的关键概念要素。本文的主要目的是定义在数字保存过程中如何管理真实性:确定支持核心保存功能所需的语义单元,以确保数字对象的可信度和互操作性,即机构之间交换数据的能力。本文介绍了第一阶段研究的结果:支持核心保存功能和确保互操作性所需的真实性和出处内容的范围——在分析的国际模型的充分性的基础上,在机构之间交换数据并评估欧洲和VEPIS关于真实性和来源的附加值的能力真实性和出处。方法论:通过应用欧盟2–3–6的电子出版附加值概念和研究文献的定性内容分析,我们对内容创造过程进行了概念化,即真实性和出处的结构和意义。这种方法使我们能够确定内容的真实性和出处的范围。
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引用次数: 2
Drop out Factors in Data Literacy and Research Data Management Survey: Experiences from Lithuania and Finland 数据素养和研究数据管理调查中的辍学因素:来自立陶宛和芬兰的经验
Q3 Engineering Pub Date : 2018-12-28 DOI: 10.15388/IM.2018.82.8
Jurgita Rudžionienė, Vincas Grigas, Heidi P. K. Enwald, T. Kortelainen
[full article, abstract in English; abstract in Lithuanian] The purpose of this paper is to develop an understanding of factors that affect the respondents to drop out of an already started survey on research data management. We decided to take a questionnaire on data management survey at Vilnius University and Oulu University implemented in 2017 as a case study. The data for the analysis was collected using the questionnaire, which was used in multinational research for Data Literacy and Research Data Management, performed by a group of researchers in more than ten countries, initiated by Serap Kurbanoglu and Joumana Boustany. This paper describes the analysis of 1 185 survey samples, of which 515 were unfinished and 670 finished in both universities. For the analysis of the data, we used Framework for Web Survey Participation created by Andy Peytchev (2009). The collected data was analyzed using IBM SPSS Statistics ver. 19 with descriptive and inferential statistical tests. The most significant factors on deciding not to finish the survey were the length of the survey, the scientific field, experience, age and the topic of the survey. No statistically significant difference was measured between those who finished the survey and unfinished evaluating the data by gender and job position. An important factor in not finishing the survey was the design of the survey.
[全文,英文摘要;本文的目的是了解影响受访者退出已经开始的研究数据管理调查的因素。我们决定以维尔纽斯大学和奥卢大学2017年实施的数据管理调查问卷为案例研究。用于分析的数据是通过问卷收集的,该问卷用于数据素养和研究数据管理的跨国研究,由Serap Kurbanoglu和Joumana Boustany发起,由十多个国家的一组研究人员进行。本文对1 185份调查样本进行了分析,其中未完成样本515份,两校已完成样本670份。对于数据的分析,我们使用了Andy Peytchev(2009)创建的网络调查参与框架。采用IBM SPSS Statistics ver对收集的数据进行分析。19采用描述性和推论性统计检验。决定不完成调查的最重要因素是调查的长度,科学领域,经验,年龄和调查的主题。根据性别和工作职位,完成调查和未完成调查的人之间没有统计学上的显著差异。未能完成调查的一个重要因素是调查的设计。
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引用次数: 0
Su vartotoju susijusių žinių kūrimas, paremtas didžiųjų duomenų analitika 基于主要数据分析的消费者知识开发
Q3 Engineering Pub Date : 2018-12-28 DOI: 10.15388/IM.2018.82.10
Justas Gribovskis
[full article and abstract in Lithuanian; abstract in English] This article discusses the issues related to the interaction between big data and the new knowledge. A great deal of attention is paid to the development of new knowledge from big data analytics. The research scope of this article encompasses the largest telecommunications companies in Lithuania, which collect, process and adapt large amounts of data in their business environment. This new knowledge is related to the user and derives from the big data analysis, and it plays a very important role in today’s competitive environment. The study reveals that companies collect and process big data in order to get to know their customers (users) as much as possible. Today’s marketing would be impossible without big data analytics and the new knowledge gained from it.
[立陶宛文全文和摘要;本文讨论了大数据与新知识互动的相关问题。从大数据分析中开发新知识受到了极大的关注。本文的研究范围包括立陶宛最大的电信公司,这些公司在其业务环境中收集、处理和调整大量数据。这种与用户相关的新知识来源于大数据分析,在当今竞争激烈的环境中发挥着非常重要的作用。研究表明,公司收集和处理大数据是为了尽可能多地了解他们的客户(用户)。如果没有大数据分析和从中获得的新知识,今天的营销是不可能的。
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引用次数: 0
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Informacijos Mokslai
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