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From the Editor . . . 来自编辑…
Q2 Social Sciences Pub Date : 2022-01-06 DOI: 10.1177/10776958211072556
Jami A. Fullerton
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引用次数: 0
Evaluating Reliability of Google Scholar, Scopus, and Web of Science: A Study of Faculty in U.S. Advertising and Public Relations Programs 评估Google Scholar, Scopus和Web of Science的可靠性:对美国广告和公共关系项目教师的研究
Q2 Social Sciences Pub Date : 2021-12-21 DOI: 10.1177/10776958211064687
Shelly Rodgers, Weilu Zhang
Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the uncertainty of GS’s search parameters for more inclusive coverage and the curated collections of Scopus and WoS that might undercount some influential authors or works. To further demonstrate the discipline’s value, we must pay more attention to rigor and accuracy of methods that will lead to improved outcomes.
Google Scholar (GS)、Scopus和Web of Science (WoS)的可靠性是通过对14个美国广告和公共关系(ADPR)项目的186位学者的出版物和引用进行检验的。控制职业持续时间,提出综合影响(II)指标作为实际解决方案。结果表明,在GS的搜索参数的不确定性和Scopus和WoS的精选集合之间存在权衡,这可能会低估一些有影响力的作者或作品。为了进一步证明这门学科的价值,我们必须更加注重方法的严谨性和准确性,从而提高结果。
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引用次数: 3
“The Paper Is White”: Examining Diversity Issues With the Next Generation of Journalists “报纸是白色的”:与下一代记者一起审视多样性问题
Q2 Social Sciences Pub Date : 2021-12-07 DOI: 10.1177/10776958211062683
Teri Finneman, Marina A. Hendricks, Piotr S. Bobkowski
Although the lack of diversity in newsrooms and reporting remains a serious issue in the journalism industry, college journalism education and student media provide a critical opportunity for change. Yet prior research has found notable diversity gaps in both. This study analyzed the state of diversity at a Midwestern university student newspaper and found significant gaps in coverage of diverse populations. The findings suggest the need for more comprehensive diversity education within the college classroom and campus media advising. This is important not only for more representative student media, but also for the future of journalism.
尽管新闻编辑室和报道缺乏多样性仍然是新闻业的一个严重问题,但大学新闻教育和学生媒体为变革提供了一个关键的机会。然而,先前的研究发现,在这两方面都存在显著的多样性差距。这项研究分析了中西部一所大学学生报纸的多样性状况,发现对不同人群的报道存在显著差距。研究结果表明,需要在大学课堂和校园媒体上进行更全面的多元化教育。这不仅对更具代表性的学生媒体很重要,对新闻业的未来也很重要。
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引用次数: 4
Book Review: Media Economics and Management, by Sathya Prakash Elavarthi and Sunitha Chitrapu 书评:媒体经济与管理,作者:Sathya Prakash Elavarthi和Sunitha Chitrapu
Q2 Social Sciences Pub Date : 2021-12-07 DOI: 10.1177/10776958211058665
Amit Verma
Similarly, the “Alphabet Soup of US Federal Government Agencies” would be valuable for my Communication Law and Policy students (p. 142). I find that students slowly grasp the importance of business disclosure, as well as proprietary nonpublic information. A major strength of this book is found within the Agencies and Consultancies chapter. “Pitching and Winning New Business” focuses on the often overlooked need to replace lost clients and grow: “As agency professionals progress in their careers, they generally take on more responsibility for not just managing and servicing accounts, but also helping to ‘make it rain’ by growing existing accounts and consistently winning new business” (p. 168). PR was adversely affected by the pandemic, and it is safe to say that employees who generated new revenues were less likely to be fired during downsizing. Whether entrepreneurship happens within a large agency or a startup, it takes money to make payroll and pay for utilities. On campus, we often preach that our students need to be lifelong learners. So, I was pleased to see this book end with a discussion of the need for ongoing professional development. Target SVP and Chief Communications Officer Katie Boylan writes,
同样,“美国联邦政府机构的字母汤”对我的传播法律和政策学生也很有价值(第142页)。我发现学生们对商业信息披露的重要性理解缓慢,对专有的非公开信息也是如此。这本书的一个主要优势是在机构和咨询章节中找到的。“推销和赢得新业务”关注的是经常被忽视的替换失去的客户和增长的需求:“随着代理专业人员在职业生涯中的进步,他们通常承担更多的责任,不仅要管理和服务客户,还要通过扩大现有客户和不断赢得新业务来帮助‘下雨’”(第168页)。公共关系受到大流行的不利影响,可以肯定地说,在裁员期间,创造新收入的员工被解雇的可能性较小。无论创业是发生在大型机构还是初创公司,发工资和支付公用事业费用都需要钱。在校园里,我们经常宣扬我们的学生需要成为终身学习者。因此,我很高兴看到这本书以讨论持续专业发展的必要性结束。Target高级副总裁兼首席公关官凯蒂·博伊兰写道:
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引用次数: 0
Book Review: Digital Strategies: Data-Driven Public Relations, Marketing and Advertising, by Regina Luttrell, Susan Emerick, and Adrienne Wallace 书评:《数字战略:数据驱动的公共关系、营销和广告》,作者:里贾纳·卢特雷尔、苏珊·埃默里克、阿德里安娜·华莱士
Q2 Social Sciences Pub Date : 2021-12-03 DOI: 10.1177/10776958211058661
J. Ward
students—both undergraduate and graduate—facilitate critical thinking skills. It is relevant information for gender, race and media courses, practitioners, and scholars. I appreciated reading PR Women With Influence and found it a refreshing update to the literature on the topic of women in leadership. While progress has been made, there is still much work to be done. The chapters are meaty and informative. I particularly enjoyed the tables, which offer evidence to support the assertions made by Meng and Neill. The updated statistics provided in the book offer a good overview of the current trends in the workforce in general and a close look at how women in leadership feel about the public relations profession, in particular. I view this as one of the year’s most important books for women in leadership.
学生——无论是本科生还是研究生——都能培养批判性思维技能。它是性别、种族和媒体课程、从业者和学者的相关信息。我很欣赏《有影响力的公关女性》这本书,觉得它是关于女性领导这一主题的最新文献,令人耳目一新。虽然取得了进展,但仍有许多工作要做。这些章节内容丰富,内容丰富。我特别喜欢这些表格,它们为孟和Neill的断言提供了证据。书中提供的最新统计数据很好地概述了当前劳动力的总体趋势,并仔细研究了女性领导者对公共关系职业的看法,特别是。我认为这本书是今年对女性领导者来说最重要的书之一。
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引用次数: 0
The Long-Term Value of Networking and Diverse Professional Experience in Online Communication Master’s Cohorts: Strategic Benefits of a Closed-Cohort Structure 网络交流硕士队列的长期价值和多样化的专业经验:封闭队列结构的战略效益
Q2 Social Sciences Pub Date : 2021-11-22 DOI: 10.1177/10776958211055275
Shanetta M. Pendleton, R. Gibson
A survey of alumni from a 10-year-old cohort-based online master’s program in digital communication showed that respondents felt high levels of sense of community both during the program and after graduation. Respondents reported using Facebook and email to interact with members of their cohorts, and other cohorts, and highly valued the ability to network with industry professionals with a diversity of communication experience. However, respondents felt the need for more identity-based diversity among cohort members.
一项针对一项为期10年的数字通信在线硕士项目的校友的调查显示,受访者在项目期间和毕业后都有很高的社区意识。受访者表示,他们使用Facebook和电子邮件与自己和其他团队成员进行互动,并高度重视与拥有丰富沟通经验的行业专业人士建立联系的能力。然而,受访者认为群体成员之间需要更多基于身份的多样性。
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引用次数: 1
The Triple Typology of Divide: Russia’s Journalism Education in the Times of the COVID-19 Pandemic 分化的三重类型:新冠肺炎大流行时期的俄罗斯新闻教育
Q2 Social Sciences Pub Date : 2021-10-25 DOI: 10.1177/10776958211053675
E. Vartanova, M. Lukina
The COVID-19 pandemic affected education worldwide, and journalism faculties and students were not exceptions. In the Russian Federation, all educational institutions, including journalism schools, were obliged with 1 day’s notice to switch their classes from regular face-to-face teaching to remote and online formats. The abruptness of this transfer caused a variety of reactions in academic and student communities. This article presents a country-oriented study of how the pandemic affected Russian journalism education. Executives of 15 Russian journalism schools in a geographical spread across the nation evaluate how their faculties and students coped with the classroom shutdowns and discuss both the stressful and motivating practices they have experienced. In brief, they could be described in three typologies: digital, methodological, and communicational. The study uses educational perspectives that could be exercised in the development or renovation of journalism education practices.
新冠肺炎疫情影响了全世界的教育,新闻学院和学生也不例外。在俄罗斯联邦,包括新闻学院在内的所有教育机构都必须提前1天通知,将课堂从常规的面对面教学改为远程和在线教学。这种突然的转移在学术界和学生群体中引起了各种各样的反应。本文以国家为导向,研究疫情对俄罗斯新闻教育的影响。分布在全国各地的15所俄罗斯新闻学院的管理人员评估了他们的教师和学生是如何应对课堂关闭的,并讨论了他们所经历的压力和激励的做法。简而言之,它们可以用三种类型来描述:数字、方法论和通信。本研究从教育学的角度出发,为新闻教育实践的发展和革新提供了理论依据。
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引用次数: 1
Disrupted Delivery: Demythifying Remote and Online Instruction in Times of Crisis and Emergency 中断交付:危机和紧急情况下的远程和在线教学
Q2 Social Sciences Pub Date : 2021-10-21 DOI: 10.1177/10776958211052799
Brigitta R. Brunner, B. Mutsvairo
This is the guest editors’ essay for the Special Issue: Disrupted Delivery: Remote and Online Instruction in Times of Crisis and Emergency, Guest Editors: Brigitta R. Brunner & Bruce Mutsvairo.
这是特刊客座编辑的文章:中断交付:危机和紧急情况下的远程和在线教学,客座编辑:布丽吉塔·r·布鲁纳和布鲁斯·穆茨维罗。
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引用次数: 3
Book Review: Business Acumen for Strategic Communicators, A Primer, by Matthew W. Ragas and Ron Culp 书评:战略传播者的商业头脑,入门,作者:马修·w·拉格斯和罗恩·卡尔普
Q2 Social Sciences Pub Date : 2021-10-19 DOI: 10.1177/10776958211053918
J. Lipschultz
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引用次数: 0
Coverage Competence via Collaboration: Overcoming Political Journalism Challenges in Local Television 合作的报道能力:克服地方电视台政治新闻的挑战
Q2 Social Sciences Pub Date : 2021-10-13 DOI: 10.1177/10776958211047430
B. Calfano, Charles Maulden, Sean Hughes
Recent national media surveys point to relatively high levels of public trust in local political reporting. The problem, however, is that challenges with reporter training and experience mean that local television is not as equipped as it might be to provide quality political coverage. We assess how professional journalists and college students majoring in political science or journalism view their reporting competences. We find mixed results, including lower confidence across all groups in performing data and statistical analysis. These results drive our recommended collaboration strategies for local television newsrooms and university departments to improve training and experiential opportunities.
最近的全国媒体调查显示,公众对地方政治报道的信任度相对较高。然而,问题在于,记者培训和经验方面的挑战意味着地方电视台不具备提供高质量政治报道的能力。我们评估了专业记者和主修政治学或新闻学的大学生如何看待他们的报道能力。我们发现了不同的结果,包括在执行数据和统计分析时,所有组的信心都较低。这些结果促使我们为地方电视台新闻编辑室和大学院系推荐合作策略,以改善培训和体验机会。
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引用次数: 1
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Journalism and Mass Communication Educator
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