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Factors Influencing Online Shoppers to Shop at Marketplace or Website: A Qualitative Approach 影响在线购物者在市场或网站购物的因素:一种定性方法
Q4 Business, Management and Accounting Pub Date : 2021-11-03 DOI: 10.24203/ajbm.v9i4.6736
Syafeqah Nurul Marzuki, Ida Md Yasin
The Internet allows people to purchase without visiting an actual store. Many retail businesses use electronic commerce (e-commerce) operations to make it easy to sell goods or services to consumers over the Internet. Research is carried out on the process of e-commerce adoption, in particular on business to consumer (B2C). In addition, the advent of digital information platforms that enable the consumer to consumer (C2C) changes the way service ecosystems generate value for digital transformation and produce value for it. This paper, therefore, explores online shopping aspects and understands the influence on online consumers shopping on the marketplace or website. Qualitative research shows the elements encouraging online buyers to shop on the marketplace or the website by analyzing data obtained through interviews with 15 participants. The findings of this study indicate the main factors influencing online shoppers to shop at marketplace or website are 1) online convenience, 2) affordability, 3) information quality, 4) evaluation for options, 5) promotions, 6) electronic word of mouth (e-WOM), 7) trusted and secure, and 8) value added service. Businesses can take advantage of the results to understand emerging markets deeper. This trend provides business managers with the basis to design consumer attraction approaches and increase the performance of online shopping services. The findings of this study can allow marketers to understand consumers' intents and develop long-term partnerships between businesses and consumers. The potential for internet purchasing, especially in emerging markets, is growing increasingly tempting. This analysis is consistent with online shopping trends.
互联网允许人们在不去实体店的情况下购物。许多零售企业使用电子商务(电子商务)操作,使其易于通过互联网向消费者销售商品或服务。对电子商务采用的过程进行了研究,特别是在企业对消费者(B2C)方面。此外,实现消费者对消费者(C2C)的数字信息平台的出现,改变了服务生态系统为数字化转型创造价值和为其创造价值的方式。因此,本文探讨了网上购物的各个方面,了解了在市场或网站上购物对网上消费者的影响。定性研究通过对15名参与者的访谈,分析了鼓励在线买家在市场或网站上购物的因素。本研究结果显示,影响网上购物者在市场或网站购物的主要因素是:1)网上便利性,2)可负担性,3)信息质量,4)选择评估,5)促销,6)电子口碑(e-WOM), 7)可信和安全,8)增值服务。企业可以利用调查结果更深入地了解新兴市场。这一趋势为企业管理者设计吸引消费者的方法和提高网上购物服务的性能提供了依据。本研究的发现可以让营销人员了解消费者的意图,并发展企业和消费者之间的长期合作伙伴关系。互联网购物的潜力正变得越来越诱人,尤其是在新兴市场。这一分析与网上购物的趋势是一致的。
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引用次数: 1
Wish to Craft a Qualitative Case Study Research? 希望进行定性案例研究?
Q4 Business, Management and Accounting Pub Date : 2021-10-26 DOI: 10.1177/22779779211052145
Shreya Mishra, A. Dey
Since the South Asian Journal of Business and Management Cases has transitioned in the past two and a half years from a teaching case journal to a qualitative case study research journal, there has been a spike in queries on how to go about writing a research case. A common query is ‘I have an organization that is willing to let us write case on them, but we don’t know where to start and which questions to ask’. This editorial aims to provide some tips on how an uninitiated case author can start working on a case. One thing that needs to be remembered is that this is particularly from the point of view of writing qualitative case study research and, in general, for case research. Case study research is still an unchartered territory for many researchers. It is expected that the reader can unambiguously differentiate between a teaching case and a case study research. Moreover, there is no one way to address the issue; different scholars find their own ways. What we are suggesting here has worked for us and liked by our readers.
自从《南亚商业与管理案例杂志》在过去两年半里从教学案例期刊转变为定性案例研究期刊以来,人们对如何撰写研究案例的质疑激增。一个常见的问题是“我有一个组织愿意让我们写案例,但我们不知道从哪里开始,问哪些问题”。这篇社论旨在提供一些技巧,说明一个不熟悉的案例作者如何开始处理一个案例。需要记住的一件事是,这尤其是从撰写定性案例研究的角度来看的,而且一般来说,对于案例研究来说。案例研究对许多研究人员来说仍然是一个未知的领域。希望读者能够明确区分教学案例和案例研究。此外,没有一种方法可以解决这个问题;不同的学者找到了自己的方法。我们在这里提出的建议对我们很有效,也受到了读者的喜爱。
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引用次数: 0
Shriram Transport Finance Corporation Ltd: Do Proxy Advisors Really Protect Non-promoters’ Interests? 施拉姆交通金融有限公司:代理顾问真的保护了非发起人的利益吗?
Q4 Business, Management and Accounting Pub Date : 2021-09-23 DOI: 10.1177/22779779211040172
A. Sinha, Suresh Kerani
This case study demonstrates how agency cost type 2 may lead to a conflict of interest between the promoters and the financial institutions. Proxy advisory firms further the cause of shareholder activism by addressing the dissonance so caused. They advise shareholders on the stance to be taken at the time of voting on important resolutions to be discussed in the General Body Meeting. This research case study explores how proxy advisory firms are playing an important role in promoting the cause of shareholder activism in the Indian context. It examines the role of a few Indian proxy advisory firms in foiling the attempt of Shriram Transport Finance Company (STFC) to re-appoint an independent director. Shareholder activism is relatively a less explored topic in academic research, especially in India. The authors, through this case study, wish to address this gap. The phenomenon studied in the case pertains to increased attention now being paid to reports of proxy advisory firms. Citing low attendance track record of a director in previous meeting, two Indian proxy advisory firms appealed to financial institutions to oppose the resolution to re-appoint him. Questioning his commitment and ability to devote time to the company affairs, they succeeded in thwarting the attempt of STFC to re-nominate Puneet Bhatia as director. The dilemma addressed in the case pertains to whether attendance in meeting can be a sole criterion for removing an independent director from the board. Secondary research among leading business publications unearthed major developments that have been captured in the case study. The case contributes to increasing the awareness of growing role of proxy advisory firms in India through a real example.
本案例研究展示了代理成本类型2如何导致发起人与金融机构之间的利益冲突。代理顾问公司通过解决由此引起的不和谐,进一步推动了股东激进主义的起因。他们就股东大会上讨论的重要决议投票时应采取的立场向股东提供建议。本研究案例探讨了在印度背景下,代理咨询公司如何在促进股东维权事业中发挥重要作用。它审查了几家印度代理咨询公司在挫败Shriram运输金融公司(STFC)重新任命独立董事的企图中的作用。在学术研究中,股东维权主义是一个相对较少探讨的话题,尤其是在印度。通过这个案例研究,作者希望解决这一差距。本案所研究的现象与现在越来越多地关注代理咨询公司的报告有关。两家印度代理咨询公司以董事出席率低为由,向金融机构提出了反对再次任命的决议。他们质疑他对公司事务的投入和能力,成功地挫败了STFC重新提名Puneet Bhatia为董事的企图。本案所涉及的困境在于,是否可以将独立董事从董事会中除名作为唯一标准。在主要商业出版物中进行的二次研究发现了案例研究中捕捉到的主要发展。该案例通过一个真实的例子,有助于提高人们对印度代理咨询公司日益增长的作用的认识。
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引用次数: 0
‘We Do Much More Than Norms Require’: Making Sense of Family-Owned Healthcare Firms’ Profitability and Ethics “我们做的远远超过规范要求”:理解家族医疗保健公司的盈利能力和道德规范
Q4 Business, Management and Accounting Pub Date : 2021-09-22 DOI: 10.1177/22779779211040163
Esa Hiltunen, R. Holopainen, Kang Li
To address the literature gap regarding the business ethics of family firms in the healthcare sector, this case study investigates profitability and business ethics from the perspective of a very successful Finnish private healthcare company. The study combines business ethics and sensemaking theories to provide a broad view of the company’s performance and stimulate new thinking about the relationship between ethics and profitability in private healthcare. Company’s profitability requirements seem to elicit disapproval from the public. This study examines how a private, family-owned healthcare company combines business ethics and profitability successfully in its operations and how this family-owned company has successfully constructed a plausible, trusted and ethical identity. The theoretical framework of this study is based on business ethics, profitability, trust and sensemaking theory. The study shows that the case company has worked tirelessly to maintain high ethical practices and standards in providing excellent care and enjoying high profitability. By achieving high standards of business ethics and maintaining good social relations with stakeholders, the company has developed a plausible and trustworthy identity, while continuously improving its operations. The case shows that the surrounding environment, in particular, places significant pressure on the case company’s daily activities and management. Even when customers (municipalities and residents) are very satisfied with the quality of care, this does not automatically lead to performance and profitability in the short term. Profitability as a value creation can also depend on personal relations and trust fostered between the company and its stakeholders. Thus, applying sensemaking theory, profitability means company’s ongoing sensemaking about the plausibility of its actions and reading cues within the environment now and for the future.
为了解决关于家族企业在医疗保健行业的商业道德的文献差距,本案例研究从一个非常成功的芬兰私人医疗保健公司的角度调查盈利能力和商业道德。该研究结合了商业道德和意义构建理论,提供了一个公司绩效的广阔视角,并激发了对私营医疗保健中道德与盈利能力之间关系的新思考。公司对盈利能力的要求似乎引起了公众的反对。本研究考察了一家私营家族医疗保健公司如何在其运营中成功地将商业道德和盈利能力结合起来,以及这家家族企业如何成功地构建了一个可信、可信和道德的身份。本研究的理论框架是基于商业伦理、盈利能力、信任和意义制造理论。研究表明,该公司在提供优质护理和享受高盈利方面,一直孜孜不倦地保持高道德规范和标准。通过实现高标准的商业道德和与利益相关者保持良好的社会关系,公司在不断改进其运营的同时,建立了一个可信和值得信赖的身份。案例表明,特别是周边环境给案例公司的日常活动和管理带来了巨大的压力。即使客户(市政当局和居民)对护理质量非常满意,这也不会在短期内自动带来绩效和盈利能力。盈利能力作为一种价值创造,也取决于公司与其利益相关者之间培养的个人关系和信任。因此,运用语义构建理论,盈利能力意味着公司对其行为的合理性进行持续的语义构建,并在当前和未来的环境中阅读线索。
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引用次数: 2
A Framework for Transforming Indian Sports Goods Manufacturing Industry 印度体育用品制造业转型的框架
Q4 Business, Management and Accounting Pub Date : 2021-09-22 DOI: 10.1177/22779779211040191
Shailendra Kumar, M. Suhaib, M. Asjad
The Indian manufacturing industry is gradually adopting the sustainable productivity-oriented processes of the fourth industrial revolution (4IR), but the sports goods manufacturing (SGM) sector has lagged far behind. In India, the city of Meerut is one of the hubs of SGM, providing about 25,000 direct jobs and exporting goods worth around ₹4.86 billion (~US$75 million). The thousands of mini, micro and small household manufacturing units of the Meerut sports goods manufacturing (MSGM) cluster widely operate with the centuries-old labour-intensive manufacturing practices. MSGM cluster has a vast untapped potential to increase productivity, quality and sustainability of processes. To remain relevant in this competitive era, a transformation of the sports goods manufacturing industry (SGMI) is the need of the hour. For this, the requirement for an integrated transformational framework capable of transforming the processes of the manufacturing cluster from its current state to intelligent manufacturing is felt. It will help the SGMI sustain and uplift its workforce’s employability, income and living standards. This transformation also invites the other allied industries to operate in the cluster, generating employment and business opportunities. In Decision-Making Trial and Evaluation Laboratory (DEMATEL)-based analysis of the MSGM cluster, cause–effect relations among eleven prevalent transformational challenges are deduced. From both prominence ranking and cause–effect relations for the eleven prevalent transformational challenges, ‘management’s willingness’, ‘government support system’, and ‘awareness and clear understanding of benefits (ROI)’ are observed among the prominent factors to be overcome. A transformational framework for SGMI from its present state to the I4.0 state is proposed. The study and proposed scalable framework with causal relationships will serve as a road map and tool for the smooth and effective transformation of the SGMI cluster.
印度制造业正在逐步采用第四次工业革命(4IR)的可持续生产力导向流程,但体育用品制造业(SGM)部门远远落后。在印度,密鲁特市是SGM的中心之一,提供约25,000个直接就业机会,出口价值约48.6亿卢比(约合7500万美元)的商品。密鲁特体育用品制造业(MSGM)集群的数千个小型、微型和小型家用制造单位广泛采用了数百年历史的劳动密集型制造实践。MSGM集群在提高生产效率、质量和可持续性方面具有巨大的未开发潜力。为了在这个竞争激烈的时代保持相关性,体育用品制造业(SGMI)的转型是当务之急。为此,需要一个集成的转换框架,能够将制造集群的过程从当前状态转变为智能制造。它将帮助SGMI维持和提高其劳动力的就业能力,收入和生活水平。这种转变还邀请其他相关产业在集群中运营,创造就业和商业机会。在基于决策试验与评估实验室(DEMATEL)的MSGM集群分析中,推导了11个常见转型挑战之间的因果关系。从11个普遍的转型挑战的突出排名和因果关系来看,“管理层的意愿”、“政府支持系统”和“对收益(ROI)的认识和清晰理解”是需要克服的突出因素。提出了SGMI从当前状态到I4.0状态的转型框架。该研究和提出的具有因果关系的可扩展框架将作为SGMI集群顺利有效转型的路线图和工具。
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引用次数: 3
Tourism Image Analysis using Tourism Marketing Strategies and Tourist Satisfaction Programs in Poso Regency 利用旅游营销策略和游客满意度计划分析波索摄政的旅游形象
Q4 Business, Management and Accounting Pub Date : 2021-09-11 DOI: 10.24203/ajbm.v9i3.6727
Abdi Sakti Walenta, C. Musa, Basri Bado
This research is based on surveys result on conditions of Poso Regency Tourism which show that when compared with the government's work plans and programs to develop tourism in Poso Regency and to make it become a mainstay sector in increasing regional income, tourism marketing performance in Poso Regency has not progressed significantly. Based on this, to increase the development of the tourism sector, tourism development efforts in Poso District prioritize increasing tourism marketing and tourist satisfaction programs. These programs can be implemented if supported by cooperation between the public sector, the tourism industry and the community. Thus, the tourism sector in Poso Regency can have a high level of quality development. Because the biggest weakness that affects the tourism image of Poso Regency lies in tourist satisfaction. Which means, the weak performance of the satisfaction program in Poso Regency has resulted in the image of tourism being unable to increase visits and convince tourists to return again. Based on the survey results, this research raises how to improve tourism marketing in implementing a combination strategy of marketing, tourist satisfaction programs and tourism image. The location of this research was conducted in Poso Regency because the survey results show that in tourism marketing, the government in Poso Regency has not shown satisfactory results and attractive imaging in marketing its tourism products.
本研究是基于对浦索摄政旅游状况的调查结果,结果表明,与政府发展浦索摄政旅游并使其成为增加区域收入的支柱产业的工作计划和方案相比,浦索摄政的旅游营销绩效并没有明显的进步。基于此,为了增加旅游业的发展,波索区的旅游发展工作优先考虑增加旅游营销和游客满意度计划。如果得到公共部门、旅游业和社区之间合作的支持,这些计划就可以实施。因此,波索摄政的旅游业可以有一个高水平的质量发展。因为影响Poso Regency旅游形象的最大弱点在于游客的满意度。也就是说,Poso Regency的满意度计划表现不佳,导致旅游形象无法增加访问量,无法说服游客再次返回。在调查结果的基础上,本研究提出了如何通过实施市场营销、游客满意度计划和旅游形象相结合的策略来改善旅游营销。本研究的地点是在Poso Regency,因为调查结果表明,在旅游营销中,Poso Regency政府在营销其旅游产品方面没有表现出令人满意的结果和吸引人的形象。
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引用次数: 0
A Process Model of Leveraging Survival Crisis Towards Building Innovation as Core Competence: Theorization from the Journey of a Textile Firm 利用生存危机构建创新核心竞争力的过程模型:基于纺织企业历程的理论分析
Q4 Business, Management and Accounting Pub Date : 2021-09-03 DOI: 10.1177/22779779211037084
Samir Biswas, Souvik De, M. Subalova, A. Ghosh
Although the extant research in entrepreneurial innovation shows how organizational challenges could enact such innovations, the relationship between organizational challenges and organizational innovation under the small and medium enterprise (SME) context requires attention. Especially considering that SMEs face supply chain challenges, we need to know whether such challenges consistently enact supply chain innovations. Moreover, although those innovations can address the immediate SME challenges, extant research does not capture the life cycle of the innovations efficiently. To find an answer to this theoretical quest, we conduct participatory case research at Saha Textile, India. The founder of Saha Textile started his journey as a small garment shop owner in a Bazar. Within two decades, Saha Textile became one of the most prominent vertically integrated organizations in the Indian textile sector. Our reflexive process study reveals that the organization faced multiple survival threats throughout its journey. The uniqueness of the organizational crisis enacted sensemaking in the organization. The organization looked at unusual and unconventional resources within its access and creatively converted those into valuable resources to address the challenges. If successful with the creative attempts in addressing the pressing challenges—the organization further strengthened those resources into core competence. Over time, the organizational learning in converting crisis to core competencies through creative utilization of resources became rational heuristics and acted as a (higher-order) dynamic capability. Our inductive theorization makes a significant academic contribution as it proposes a generalizable dynamic capability process model of converting crisis into innovation and capitalizing such innovations as a core competence. Our research points out the possibility of standardizing and leveraging innovations-as-crisis-responses as core competence towards a sustainable competitive advantage for practice.
虽然现有的创业创新研究显示了组织挑战如何推动企业创新,但在中小企业背景下,组织挑战与组织创新之间的关系值得关注。特别是考虑到中小企业面临供应链挑战,我们需要知道这些挑战是否持续地推动供应链创新。此外,尽管这些创新可以解决中小企业面临的直接挑战,但现有的研究并没有有效地捕捉到创新的生命周期。为了找到这个理论问题的答案,我们在印度萨哈纺织公司进行了参与式案例研究。萨哈纺织公司的创始人从巴扎尔的一个小服装店老板开始了他的旅程。在二十年的时间里,萨哈纺织成为印度纺织业最突出的垂直整合组织之一。我们的自反过程研究表明,组织在整个发展过程中面临着多重生存威胁。组织危机的独特性使组织产生了意义。该组织着眼于其可获得的不寻常和非常规资源,并创造性地将其转化为有价值的资源,以应对挑战。如果在应对紧迫挑战方面的创造性尝试取得成功,组织将进一步将这些资源强化为核心竞争力。随着时间的推移,通过创造性地利用资源将危机转化为核心竞争力的组织学习成为理性的启发式,并作为一种(高阶)动态能力。本文的归纳理论提出了一个将危机转化为创新并将其转化为核心竞争力的可推广的动态能力过程模型,具有重要的学术贡献。我们的研究指出,标准化和利用创新作为危机应对的核心能力,为实践提供可持续的竞争优势的可能性。
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引用次数: 4
Religion as a Dominant Logic for Entrepreneurial Activities: Theorizing the Dynamics in and Around ‘We’d Meat Burger, Kazakhstan’ 宗教作为创业活动的主导逻辑:“我们要吃汉堡,哈萨克斯坦”及其周边动态的理论化
Q4 Business, Management and Accounting Pub Date : 2021-08-27 DOI: 10.1177/22779779211036507
Yeskender Amanbayev, N. Aljanova, S. Mirzaliyeva, A. Ghosh
As religion gains prominence in several countries, research to understand the dynamics between religion and business becomes critical. Extant research paid scant attention to the influence of religion on entrepreneurial activities. To develop insights into this phenomenon, we conduct reflexive field-based case study research on a family business in Kazakhstan that experienced the inclusion of religion as a dominant logic in the management. Kazakhstan provides an interesting context to study the phenomenon as religion gained prominence in post-Soviet Kazakhstan after the collapse of the Soviet Union in 1991. Our study reveals how religion can influence the entrepreneurial mind and activities and transform the family business. Our inductive theorization offers a process model of entrepreneurial journey under the influence of religion and its impact on the organizing of family business. The model consists of influenced disruption, creative combination and pragmatic adaptation through which the entrepreneur with religion as a dominant logic can transform the family business and attain organizational stability. For academia, the study contributes to extend the scholarly understanding of religion as an influencer in entrepreneurship and family business. For practice, our work shows how religious principles as constraints can enact creativity and innovation in organizational transformation.
随着宗教在一些国家获得突出地位,研究宗教与商业之间的动态变得至关重要。现有的研究很少关注宗教对创业活动的影响。为了深入了解这一现象,我们对哈萨克斯坦的一家家族企业进行了反思性的实地案例研究,该企业在管理中融入了宗教作为主导逻辑。哈萨克斯坦为研究这一现象提供了一个有趣的背景,因为宗教在1991年苏联解体后的后苏联哈萨克斯坦获得了突出地位。我们的研究揭示了宗教如何影响企业家的思想和活动,并改变家族企业。我们的归纳理论提供了一个宗教影响下的创业历程及其对家族企业组织的影响过程模型。该模型由影响破坏、创造性组合和务实适应三种模式组成,以宗教为主导逻辑的企业家可以通过这三种模式实现家族企业的转型和组织的稳定。对于学术界来说,这项研究有助于扩大对宗教在创业和家族企业中的影响的学术理解。在实践中,我们的工作展示了宗教原则作为约束如何在组织转型中发挥创造力和创新。
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引用次数: 4
Enabling Knowledge Management Initiatives through Organizational Communities of Practice 通过组织实践社区实现知识管理计划
Q4 Business, Management and Accounting Pub Date : 2021-08-27 DOI: 10.1177/22779779211036961
Abobakr Aljuwaiber
Learning the concept of organizational communities of practice (OCoP) is very effective but too complicated when it comes to implementation. Challenges arise when cultivating OCoPs and creating effective communication processes, particularly within an organization that has a traditional hierarchy. Literature on knowledge management (KM) fails to provide an inclusive comprehension of the significance of OCoPs. Thus, the current exploratory research aims to determine how organizational contexts can enable or disable the establishment and development of OCoPs. This article is built on communities of practice (CoP) theory to study the phenomenon of intentionally established OCoPs within large organizations. The case studies conducted for this research involved two companies based in Saudi Arabia, with intentionally created OCoPs. The selected cases assist in providing a holistic understanding of the influential role of organizational context in enabling OCoP activities, using semi-structured interviews, document reviews and field notes. The study findings support an integrated framework to assist organizations in establishing effective OCoPs. Its five phases include establishment, enforcement, recognition, maintenance and sustainability, representing OCoP development phases. The resulting framework organized 16 enabling or disabling factors in OCoP development. This article expands the focus of research beyond traditional CoPs, to investigate the intentional establishment of OCoPs within organizations and understand opportunities and challenges that enable OCoPs. The study argues that organizations implementing OCoPs should offer a comprehensive, long-term strategy for KM initiatives that leads to designing OCoP activities that enable better alignment with the organization’s business plan. A company can shape perceptions and behaviours by establishing the organizational context for social interaction. Thus, this article extends the perspective on developing OCoPs within organizations and argues that the role of middle management requires more thoughtfulness about OCoP research.
学习组织实践社区(ocp)的概念非常有效,但在实现方面过于复杂。在培养OCoPs和创建有效的沟通过程时,特别是在具有传统层次结构的组织中,挑战就出现了。关于知识管理(KM)的文献未能提供对OCoPs意义的全面理解。因此,当前的探索性研究旨在确定组织环境如何促进或阻碍OCoPs的建立和发展。本文以实践社区(CoP)理论为基础,研究大型组织中有意建立的OCoPs现象。为本研究进行的案例研究涉及沙特阿拉伯的两家公司,他们有意创建了ocop。选定的案例通过半结构化访谈、文件审查和实地说明,有助于全面了解组织背景在促进OCoP活动方面的重要作用。研究结果支持一个综合框架,以协助各组织建立有效的OCoPs。它的五个阶段包括建立、执行、认可、维护和可持续性,代表了ocp的发展阶段。由此产生的框架组织了OCoP开发中的16个启用或禁用因素。本文扩展了传统cop之外的研究重点,以调查在组织内有意建立OCoPs,并了解实现OCoPs的机遇和挑战。该研究认为,实施OCoPs的组织应该为知识管理计划提供一个全面的、长期的战略,从而设计OCoPs活动,使其能够更好地与组织的业务计划保持一致。公司可以通过建立社会互动的组织环境来塑造感知和行为。因此,本文扩展了在组织内发展OCoPs的视角,并认为中层管理人员的角色需要更多地考虑OCoPs研究。
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引用次数: 0
Indian Telemedicine Industry: Evolving Nature of Business Models and Customer Interactions 印度远程医疗行业:商业模式和客户互动的演变性质
Q4 Business, Management and Accounting Pub Date : 2021-08-27 DOI: 10.1177/22779779211036962
S. Bhattacharyya, Manas Rupainwar, Abhishek Kumar
During the COVID-19 pandemic, the telemedicine industry evolved rapidly in India. The purpose of this case research was to map the evolution of the telemedicine industry in India. This was studied from the perspectives of present business models and customer engagement methods practised in India by different telemedicine firms. The research case study approach as advocated by Yin (1994, 2011), Eisenhardt (1989, 1991) and Woodside (2010) was followed. For the purpose of this study, the authors collected the data related to telemedicine firms’ business leaders in India through primary and secondary sources from October 2020 to February 2021. An array of appropriate methods was applied to compare, analyse, conduct pattern mapping, pattern matching and illustrate the subject to support the arguments of this research study. Specifically, a theoretical contribution was made on business models (Acheampong & Vimarlund, 2015; Peters et al., 2015) and customer interaction (Broens et al., 2007; Gackowski et al., 2011).
在新冠肺炎大流行期间,印度的远程医疗行业迅速发展。本案例研究的目的是绘制印度远程医疗行业的演变图。这是从印度不同远程医疗公司目前的商业模式和客户参与方法的角度进行的研究。采用Yin(19942011)、Eisenhardt(19891991)和Woodside(2010)倡导的研究案例研究方法。为了进行这项研究,作者从2020年10月到2021年2月,通过一级和二级来源收集了与印度远程医疗公司商业领袖有关的数据。应用一系列适当的方法对受试者进行比较、分析、模式映射、模式匹配和说明,以支持本研究的论点。具体而言,在商业模式(Acheampong&Vimarlund,2015;Peters等人,2015)和客户互动(Broens等人,2007;Gackowski等人,2011)方面做出了理论贡献。
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引用次数: 0
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