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Out of Red Ocean and Soaring into Blue Ocean: The Wii U Nintendo Selling Strategy in Gaming Industry 从红海到蓝海:任天堂Wii U在游戏行业的销售策略
Q4 Business, Management and Accounting Pub Date : 2023-01-08 DOI: 10.24203/ajbm.v10i6.7132
Murtaza Hussain Shaikh, Pashmina Soomro
Since the release of its home console, the "Wii," Nintendo had fought mostly successfully off the competition in the gaming market by using a blue ocean strategy. The blue ocean strategy is the idea to create new market space with no or minimal competition through differentiation, low cost, and innovation. It is the idea to not compete against the competition but to create new demand and make the competition irrelevant instead. Nintendo's first step in pursuing the blue ocean strategy was to get out of the Red Ocean, to create demand where there was none before, and making to competition primarily irrelevant. To do this, Nintendo needed to disrupt the market. This study intends to analyze Nintendo's journey from the Nintendo Wii's success to the less successful Nintendo Wii U, to its hybrid console Nintendo Switch's current triumph from the point of view of the blue ocean strategy. How it made innovative ideas, social gaming, health, and the simple but most important factor of gaming fun, its primary goal, often going against mainstream ideas, reinventing itself but still staying loyal to its core customers. These factors, a significant software catalog with a broad spectrum of available games, and targeting casual gamers contributed to Nintendo's success that brought it back to the gaming industry's top.
自从推出家用游戏机“Wii”以来,任天堂运用蓝海战略,基本上成功地在游戏市场击退了竞争对手。蓝海战略是指通过差异化、低成本和创新,创造没有竞争或竞争最小的新市场空间。它的理念不是与竞争对手竞争,而是创造新的需求,使竞争变得无关紧要。任天堂追求蓝海战略的第一步是走出红海,创造以前没有的需求,让竞争变得无关紧要。要做到这一点,任天堂需要颠覆市场。本研究旨在从蓝海战略的角度分析任天堂从任天堂Wii的成功到不太成功的任天堂Wii U,再到其混合主机任天堂Switch目前的成功。它是如何创造出创新理念,社交游戏,健康,以及简单但却最重要的游戏乐趣元素(游戏邦注:这是它的主要目标),并经常与主流理念背道而驰,在重塑自身的同时保持对核心用户的忠诚。这些因素,丰富的软件目录和广泛的可用游戏,以及瞄准休闲玩家,促成了任天堂的成功,使其重新成为游戏行业的佼佼者。
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引用次数: 0
A Study on Experiential Motivation Customer Satisfaction and Re-rent Intention of the Sharing Economy Users 共享经济用户体验动机、顾客满意度与再租意愿研究
Q4 Business, Management and Accounting Pub Date : 2022-11-12 DOI: 10.24203/ajbm.v10i5.7040
Xiao Qing Wu, Kuo-Wei Lin
From the experience and opinions of YouBike users, this study aims to investigate their experiential motivation, customer satisfaction and re-rent intention. The purposes of the study includes: (a) explore the actual use situation of YouBike in Taiwan colleges; (b) understand the correlation between experiential motivation, customer satisfaction and re-rent intention of YouBike users in Taiwan colleges; (c) understand whether there is a significant influence on experiential motivation, customer satisfaction and re-rent intention of YouBike users in Taiwan colleges. In this study, the questionnaire survey was conducted. The objects were YouBike users on campus in Taiwan. Descriptive analysis, Independent-Sample t test, and Regression Analysis were used as the statistical analysis. All the results were analyzed by SPSS statistical software. The results show that: The majority of YouBike users are the students with regular exercise habits (around one to two times a week); most college students rent YouBike less than 4 times a month and they usually spend less than 4 hours riding YouBike as short-distance transportation. At last, the regression analysis was implemented and revealed that there is a significant correlation between experiential motivation, customer satisfaction, and re-rent intention. Therefore, the better the degree of satisfaction after riding the bike, the more re-rent intention is. At the end, recommendations were made for future improvements.
本研究旨在从优拜单车使用者的体验与意见出发,探讨其体验动机、顾客满意度与再租意愿。本研究的目的包括:(a)探讨优拜单车在台湾高校的实际使用情况;(b)了解台湾高校优拜单车用户体验动机、顾客满意度与再租意愿的相关关系;(c)了解台湾高校优拜单车用户的体验动机、顾客满意度和再租意愿是否有显著影响。本研究采用问卷调查法。这些对象是台湾校园里的优拜单车用户。采用描述性分析、独立样本t检验和回归分析进行统计分析。所有结果均采用SPSS统计软件进行分析。结果表明:优拜单车用户以有规律运动习惯的学生为主(每周1 - 2次左右);大多数大学生每月租用优步单车的次数少于4次,他们通常花在优步单车上的时间少于4小时,作为短途交通工具。最后进行回归分析,发现体验动机、顾客满意和再租意愿之间存在显著的相关关系。因此,骑完自行车后满意度越高,再次租用的意愿越高。最后,对今后的改进提出了建议。
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引用次数: 0
Change Management and Problems for Corporate Social Responsibility (CSR) Continuation Programs in an Oil and Gas Company 石油和天然气公司企业社会责任(CSR)持续项目的变革管理和问题
Q4 Business, Management and Accounting Pub Date : 2022-11-12 DOI: 10.24203/ajbm.v10i5.7056
Holly Deviarti, A. Latiff, Ong Tze San, Ruhanita Maelah
This case study examines the business of an oil and gas company, EMP, in a time of crisis: the management had to downsize operations to survive in an unpredictable situation. The management was implementing new internal policies that would have an impact on its corporate social responsibility (CSR) programs. However, the rules and beliefs of the institutional environment have the potential to influence the management change process at EMP. Aside from external rules and beliefs, the persistence of the social service ethos within the company, inherited from the past, explains the lack of management changes. An explanatory case study approach was adopted, mostly consisting of semi-structured interviews and document analysis. The research strategy borrows the institutional logic approach based on situational reasons for variation in organizational practices, which determine how multiple logics are addressed. In essence, EMP must resolve the tension between production demands and CSR efforts. As a result, management reform occurs in a research setting where social programs and production goals coexist.Keywords:     Oil crisis, Oil and Gas Company, CSR, Case Study, Change Management.JEL Classification: L2, M41, R11 
本案例研究考察了一家石油和天然气公司EMP在危机时期的业务:管理层不得不缩减业务规模以在不可预测的情况下生存。管理层正在实施新的内部政策,这将对其企业社会责任(CSR)计划产生影响。然而,制度环境的规则和信念有可能影响EMP的管理变革过程。除了外部规则和信念外,公司内部从过去继承下来的社会服务精神的持续存在,解释了管理变革的缺乏。采用了解释性案例研究方法,主要包括半结构化访谈和文件分析。研究策略借鉴了制度逻辑方法,基于组织实践中变化的情境原因,这决定了如何处理多重逻辑。本质上,EMP必须解决生产需求和企业社会责任努力之间的紧张关系。因此,管理改革发生在社会计划和生产目标并存的研究环境中。关键词:石油危机,油气公司,企业社会责任,案例分析,变革管理JEL分类:L2, M41, R11
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引用次数: 0
Understanding and Identifying ‘Themes’ in Qualitative Case Study Research 理解和识别定性案例研究中的“主题”
Q4 Business, Management and Accounting Pub Date : 2022-10-27 DOI: 10.1177/22779779221134659
Shreya Mishra, A. Dey
Themes are at the heart of any qualitative research approach. Themes cannot be observed as they are perceptions, experiences, feelings, values and emotions residing in the minds of participants/respondents of a research. If a researcher feels that a theme is visible and no extra effort will be needed to extract, she may be confusing with the context. Because the themes are invisible perceptions and experiences embedded in the minds of respondents, to extract them the researcher needs to ‘ask’ questions. In-depth interviews or focus group discussions are easier processes to detect the themes. Only after collecting data with either interviews or focus group discussions or both, a researcher can turn to secondary sources of data. Identification of themes that connect with the theory determines the contribution of research. Themes should be far away from the description of any facet of the context. Themes should be closer to explaining the endogenous constructs of a research. Further, often the contribution of a qualitative case study research (QCSR) emerges from the ‘extension of a theory’ or ‘developing deeper understanding—fresh meaning of a phenomenon’. However, the lack of knowledge on how to identify themes results in shallow findings with limited to no contribution towards literature. This editorial is thus dedicated to explaining the process of identifying themes to make significant contributions through a QCSR. Themes are identified with any form of qualitative research method, be it phenomenology, narrative analysis, grounded theory, thematic analysis or any other form. However, the purpose and process of identifying themes may differ based not only on the methodology but also the research questions (Braun & Clarke, 2006). For instance, a thematic analysis helps to identify common patterns emerging from data, hence it is not an appropriate method if the objective is to search for unique themes (Kiger & Varpio, 2020). While the use of grounded theory is proper when the researcher looks for significant themes which can be idiosyncratic. We are not advocating any particular analysis process for identifying themes, rather we shall focus on explaining what to look for in data so that appropriate themes can be identified.
主题是任何定性研究方法的核心。主题是无法被观察到的,因为它们是存在于研究参与者/受访者头脑中的感知、经历、感受、价值观和情绪。如果研究人员觉得主题是可见的,不需要额外的努力来提取,她可能被上下文混淆了。因为主题是嵌入在受访者头脑中的无形感知和经验,为了提取它们,研究人员需要“问”问题。深入访谈或焦点小组讨论是更容易发现主题的过程。只有通过访谈或焦点小组讨论或两者兼而有之收集数据后,研究人员才能转向二手数据来源。确定与理论相关的主题决定了研究的贡献。主题应该远离上下文的任何方面的描述。主题应该更接近于解释一项研究的内生结构。此外,定性案例研究(QCSR)的贡献通常来自“理论的延伸”或“发展更深层次的理解-现象的新含义”。然而,缺乏关于如何识别主题的知识导致了肤浅的发现,对文学的贡献有限或没有。因此,这篇社论致力于解释确定主题的过程,以便通过QCSR做出重大贡献。主题可以用任何形式的定性研究方法来识别,无论是现象学、叙事分析、扎根理论、主题分析还是任何其他形式。然而,确定主题的目的和过程可能会有所不同,不仅基于方法,而且基于研究问题(Braun & Clarke, 2006)。例如,主题分析有助于识别数据中出现的共同模式,因此,如果目标是搜索独特的主题,那么它不是一种合适的方法(Kiger & Varpio, 2020)。而使用扎根理论是适当的,当研究人员寻找重要的主题,可以是特殊的。我们不提倡任何特定的分析过程来确定主题,相反,我们将重点解释在数据中寻找什么,以便确定适当的主题。
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引用次数: 3
Theorizing ‘Variegated Bonding as SME Diversification Strategy’ to Extend Business from Traditional to Emergent Sectors 论中小企业从传统领域向新兴领域拓展业务的“多元债券战略”
Q4 Business, Management and Accounting Pub Date : 2022-10-11 DOI: 10.1177/22779779221128877
Saikal Anvar kyzy
Few studies on diversification strategies address small and medium-sized enterprises (SMEs) and how they differ from large firms. Although related diversifications tend to be the approach for SME diversifications, we need to know more about unrelated diversifications by SMEs. This study focuses on the process of SME unrelated diversification and conduct ethnographic case study on a family business SME from Kyrgyzstan. The inductive process study offers variegated bonding as a possible process of SME diversification. The process consists of the three steps: appetizing, baby-stepping and reconstructing identity. This study extends the extant literature on SME diversification and investigates how the organizational aspiration of identity reconstructions could lead to the focal organization’s entry to an unrelated sector and establishing connectivity between its core and emergent sector organization that eventually alters its identity.
很少有关于多元化战略的研究涉及中小型企业(SMEs)及其与大公司的区别。虽然关联多元化往往是中小企业多元化的途径,但我们需要更多地了解中小企业的非相关多元化。本研究聚焦于中小企业非相关多元化的过程,并对吉尔吉斯斯坦家族企业中小企业进行民族志个案研究。归纳过程研究提供了多样化结合作为中小企业多元化的可能过程。这个过程包括三个步骤:开胃,婴儿步和重建身份。本研究扩展了现有关于中小企业多元化的文献,并探讨了认同重建的组织愿望如何导致焦点组织进入一个不相关的部门,并在其核心部门组织和新兴部门组织之间建立联系,最终改变其认同。
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引用次数: 1
‘Challenging Stereotypes’ as a Core Competence in Creative Entrepreneurship: Insights from ArtiShock Theatre, Kazakhstan “挑战刻板印象”是创新创业的核心竞争力:来自哈萨克斯坦ArtiShock剧院的见解
Q4 Business, Management and Accounting Pub Date : 2022-10-11 DOI: 10.1177/22779779221130436
Kristina Ryabova, V. Fomina, A. Ghosh
Although scholarly interest in creative entrepreneurship (also known as cultural industry) is gaining traction, the development of organizational competences beyond the creative offerings have remained underexplored. Such omission is surprising as an organization in creative industry cannot be solely dependent on creative offerings. It needs to focus on other aspects of business. To explore the possible link between product creativity and business model, we conduct a study on ArtiShock Theatre—Kazakhstan’s first independent theatre. Our study suggests that a creative enterprise can address both competition and environmental shocks through the process consisting of exploratory re-forming, experimental organizing leading to the development of ‘challenging stereotypes’ as a core competence. Our study shows that such core competence might be evolved into a dynamic capability to handle environmental changes.
虽然学术界对创意创业(也被称为文化产业)的兴趣越来越大,但在创意产品之外的组织能力的发展仍未得到充分探索。这种遗漏是令人惊讶的,因为创意产业中的组织不能完全依赖创意产品。它需要关注业务的其他方面。为了探索产品创意与商业模式之间的可能联系,我们对哈萨克斯坦第一家独立剧院ArtiShock剧院进行了研究。我们的研究表明,创意企业可以通过探索性重组、实验性组织等过程来应对竞争和环境冲击,从而将“挑战刻板印象”发展为核心竞争力。研究表明,这种核心竞争力有可能演化为应对环境变化的动态能力。
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引用次数: 0
What Drives? What Restrains? Hidden Dynamics of Knowledge Transfer from Buddhist Male Managers to Female Trainees 是什么驱动?什么限制?佛教男性管理者向女性学员知识转移的隐藏动力
Q4 Business, Management and Accounting Pub Date : 2022-10-07 DOI: 10.1177/22779779221126107
Mandari Pabasara Wijerathna, Gertrude I. Hewapathirana
Knowledge is power; if so, what hidden dynamics interplay during the employee training process between Buddhist male managers and their female subordinates who would potentially be future peers? Using a phenomenological enquiry, we explored hidden forces driving and restraining effective knowledge transfer and managers’ underlying beliefs, attitudes, prejudices, and motives. The findings revealed the societal and individual prejudices towards women as the restraining forces, while Buddhist ideologies and values as the driving forces of knowledge transfer. The results can be interpreted at individual, national, and organizational levels, thus leading to a new conceptualization of knowledge transfer practices in similar religious and ideological contexts. The underlying contradictions between Buddhist beliefs and societal prejudices thwarted knowledge transfer effectiveness. These findings guide practitioners to innovate practical training to initiate a paradigm shift to eliminate the harmful effect of societal ideologies and gender prejudices and integrate Buddhist values’ driving forces into knowledge transfer practices. We concluded that religious doctrines play a vital role in knowledge transfer practices, attitudes, values, and workplace behaviour in native Buddhist societies; however, future research would enhance the generalizability of the findings in similar religious contexts specific to South Asian countries.
知识就是力量;如果是这样的话,在员工培训过程中,佛教男性经理和她们的女性下属之间隐藏着什么样的动力相互作用?通过现象学研究,我们探究了驱动和制约有效知识转移的隐藏力量,以及管理者潜在的信念、态度、偏见和动机。研究结果表明,社会和个人对女性的偏见是制约因素,而佛教意识形态和价值观是知识转移的驱动因素。这些结果可以在个人、国家和组织层面进行解释,从而导致在类似的宗教和意识形态背景下对知识转移实践的新概念化。佛教信仰和社会偏见之间的潜在矛盾阻碍了知识转移的有效性。这些发现指导从业者创新实践培训,以启动范式转变,消除社会意识形态和性别偏见的有害影响,并将佛教价值观的驱动力融入知识转移实践。我们得出的结论是,宗教教义在本土佛教社会的知识转移实践、态度、价值观和工作场所行为中发挥着至关重要的作用;然而,未来的研究将提高这些发现在南亚国家特有的类似宗教背景下的可推广性。
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引用次数: 0
Employees’ Perception of Pay Equity: Study on Vietnam’s State-Owned Enterprises 员工对薪酬公平的感知:越南国有企业的研究
Q4 Business, Management and Accounting Pub Date : 2022-09-25 DOI: 10.1177/22779779221126326
Ngoc Anh
This article explores factors influencing the employee perceptions of pay equity during compensation reform in Vietnamese state-owned enterprises (SOEs) since economic reform (Doi moi) started. A qualitative approach by conducting 43 interviews from selected SOEs and the Vietnam government bodies was used to investigate a research question: What are the factors influencing employee perceptions of pay equity in Vietnamese SOEs? The findings show that in the case of the Vietnamese SOE reform, the perceptions are influenced by both SOEs’ compensation policies and practices and the national culture. This study extends the equity theory by adding new findings from the context of a transitional economy and a reforming process of the SOEs. The present case shows that national culture also greatly influences the perception of pay equity alongside compensation factors.
本文探讨了自经济改革(Doi moi)开始以来,越南国有企业(SOEs)薪酬改革中影响员工薪酬公平观念的因素。通过对选定的国有企业和越南政府机构进行43次访谈,采用定性方法调查了一个研究问题:影响越南国有企业员工对薪酬公平看法的因素是什么?研究结果表明,在越南国有企业改革的案例中,国有企业的薪酬政策和做法以及民族文化都对这种观念产生了影响。本研究通过加入转型经济和国有企业改革过程背景下的新发现,扩展了公平理论。本案例表明,除了薪酬因素外,民族文化也极大地影响了对薪酬公平的看法。
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引用次数: 0
Exploring Future Research Agenda for Rural Mother’s Empowerment: A Study at the Intersection of Bibliometric and Systematic Literature Review 探索农村母亲赋权的未来研究议程——文献计量学与系统文献综述交叉研究
Q4 Business, Management and Accounting Pub Date : 2022-09-03 DOI: 10.1177/22779779221115804
Ashutosh Kumar, Shreya Mishra
Women’s empowerment of rural mothers is little understood. Through the sequential review approach of systematic literature review (SLR)–Bibliometric–SLR, the study explores and analyses the literature with regards to ‘women-empowerment’, ‘mother’ and ‘rural’. The aim is to identify the future research agendas in the said direction. The literature extracted through the initial SLR process of inclusion and exclusion criteria from the SCOPUS database has been analysed by VOSviewer software, resulting in eight clusters of the author keywords comprising 60 papers. Co-occurrence for the author’s keywords is used for bibliometric analysis. The eight clusters are further classified into three themes. In the next level of analysis, the author keywords with low link strength and co-occurrences are examined to establish future research agendas. Finally, SLR is used again to identify the journals with an impact factor of 3.0 or more, reducing the number of articles to 30. The process identifies journals for potential future publications. Unlike conventional bibliometric and SLR studies, a sequential combination of the two techniques has been used to explore the future scope of research. Most of the current literature focuses on maternal and children’s growth and health related to women empowerment in the rural geographies of the global south. However, various other phenomena in the context of sociocultural norms and socio-economic conditions of the diverse geographies are under-researched. We identify some under-researched areas for the research possibilities and the ‘good’ journals in which such articles may be published.
人们很少了解赋予农村母亲权力的问题。通过系统文献综述(SLR)——文献计量学——SLR的顺序综述方法,本研究探索和分析了有关“妇女赋权”、“母亲”和“农村”的文献。其目的是确定上述方向的未来研究议程。VOSviewer软件对通过纳入和排除标准的初始SLR过程从SCOPUS数据库中提取的文献进行了分析,得出了包括60篇论文的八组作者关键词。作者关键词的共现用于文献计量分析。这八个集群被进一步分为三个主题。在下一级的分析中,对链接强度低且同时出现的作者关键词进行了检查,以确定未来的研究议程。最后,再次使用SLR来识别影响因子为3.0或更大的期刊,将文章数量减少到30篇。该过程确定了未来可能出版的期刊。与传统的文献计量学和单反研究不同,这两种技术的顺序结合被用于探索未来的研究范围。目前的大多数文献都集中在全球南部农村地区与妇女赋权相关的妇幼成长和健康方面。然而,在不同地理区域的社会文化规范和社会经济条件背景下的各种其他现象仍在研究中。我们确定了一些研究不足的领域,包括研究可能性和可能发表此类文章的“好”期刊。
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引用次数: 3
Factors that Influence Entrepreneurship Decision Making in Shaping the Characteristics Entrepreneurial of MSMEs among Women in Makassar City 影响创业决策的因素:塑造望加锡市女性中小微企业创业特征
Q4 Business, Management and Accounting Pub Date : 2022-08-31 DOI: 10.24203/ajbm.v10i4.6988
Nurjanna, Amiruddin Tawe, Romansyah Sahabuddin, Wahyudi Putera, Indah Lestari Yahya
This study aims to test and find out how the influence between relationships of personality factors and contextual element to entrepreneurship decision making through characteristics entrepreneurial. This type of research is a quantitative-qualitative approach (Mixed Methode). The population in the study was the overall micro small and medium enterprises MSMEs which amounted to 8,756 people / businesses. The sample used in this study using probability sampling was obtained by a sample of 382 respondents / businesses while informants amounted to 3 people who were determined using technical purposive sampling that had the capacity as a key informant in accordance with the criteria.The analytical technique used  in hypothesis testing is to use SEM (Structural Equation Modeling) analysis with the help of the AMOS Ver,- program,-. The results of quantitative research and transcripts of the interview process conducted at qualitative stages analyzed descriptively showed that the influence of indirectly personality factors had a significant effect on characteristics entrepreneurial, contextual element had a significant effect on entrepreneurial characteristics. The direct influence of personality factors has a significant effecat on entrepreneurship decisions, contextual element has a significant effect on entrepreneurship decisions and characteristics entrepreneurial have a significant effect on entrepreneurship decisions. 
本研究旨在通过特征创业来检验和发现人格因素与情境因素的关系对创业决策的影响。这种类型的研究是一种定量-定性方法(混合方法)。该研究的人口是整体微型和中小型企业,共计8,756人/企业。本研究中使用的样本使用概率抽样是由382名受访者/企业的样本获得的,而举报人则为3人,他们是根据标准使用技术目的抽样确定的,具有作为关键举报人的能力。假设检验中使用的分析技术是在AMOS Ver、- program、-的帮助下使用SEM(结构方程模型)分析。定量研究结果和定性阶段访谈记录的描述性分析表明,间接人格因素对创业特征有显著影响,情境因素对创业特征有显著影响。人格因素对创业决策的直接影响显著,情境因素对创业决策的直接影响显著,创业特征对创业决策的直接影响显著。
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引用次数: 1
期刊
South Asian Journal of Business and Management Cases
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