Pub Date : 2020-01-01DOI: 10.1504/ijtmkt.2020.10030782
Chrisanthi Georgakarakou, Ioanna Yfantidou, George Tsourvakas, Kyriakos Riskos
{"title":"What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products.","authors":"Chrisanthi Georgakarakou, Ioanna Yfantidou, George Tsourvakas, Kyriakos Riskos","doi":"10.1504/ijtmkt.2020.10030782","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.10030782","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66803889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijtmkt.2020.10027494
Monica Varlese, R. Misso, Christiana Koliouska, Z. Andreopoulou
{"title":"Food, Internet and neuromarketing in the context of well-being sustainability","authors":"Monica Varlese, R. Misso, Christiana Koliouska, Z. Andreopoulou","doi":"10.1504/ijtmkt.2020.10027494","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.10027494","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66803843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijtmkt.2020.111543
D. Theocharis, Eugenia Papaioannou
{"title":"Consumers' responses on the emergence of influencer marketing in Greek market place","authors":"D. Theocharis, Eugenia Papaioannou","doi":"10.1504/ijtmkt.2020.111543","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.111543","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijtmkt.2020.10031504
M. Dehghani, K. Tsui, I. Zwetsloot, Reza Rawassizadeh
{"title":"What are the perceived experiences of health fitness trackers for the elderly A qualitative post-adoption study","authors":"M. Dehghani, K. Tsui, I. Zwetsloot, Reza Rawassizadeh","doi":"10.1504/ijtmkt.2020.10031504","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.10031504","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66803899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/IJTMKT.2020.10035288
Nidhi Singh, Shalini Srivastava
{"title":"From resistance to acceptance: role of moderating and mediating variables in intention to use mobile payment services","authors":"Nidhi Singh, Shalini Srivastava","doi":"10.1504/IJTMKT.2020.10035288","DOIUrl":"https://doi.org/10.1504/IJTMKT.2020.10035288","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijtmkt.2020.111533
Anubhav A. Mishra, Prachi Gala, D. Adebanjo
{"title":"Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating system","authors":"Anubhav A. Mishra, Prachi Gala, D. Adebanjo","doi":"10.1504/ijtmkt.2020.111533","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.111533","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijtmkt.2020.10031989
Anubhav A. Mishra, Prachi Gala, D. Adebanjo
{"title":"Privacy risk and adoption dilemma for smartphone users app usage intention: mediated moderation of smartphone operating system","authors":"Anubhav A. Mishra, Prachi Gala, D. Adebanjo","doi":"10.1504/ijtmkt.2020.10031989","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.10031989","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66803989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/IJTMKT.2020.114034
Samer Elhajjar
{"title":"Exploring the effects of social media addiction on consumer behaviour","authors":"Samer Elhajjar","doi":"10.1504/IJTMKT.2020.114034","DOIUrl":"https://doi.org/10.1504/IJTMKT.2020.114034","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers","authors":"Manali Gupta, Neena Sinha, Pratibha Singh, Stephanie Hui-Wen Chuah","doi":"10.1504/ijtmkt.2020.10031928","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.10031928","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66803940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijtmkt.2020.105121
Nishad Deshpande, Asha Nagendra
{"title":"An ISM-based framework of variables affecting transactions in the online patent marketplace","authors":"Nishad Deshpande, Asha Nagendra","doi":"10.1504/ijtmkt.2020.105121","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.105121","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/ijtmkt.2020.105121","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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