{"title":"Is destination image instagrammable Visit intentions and value co-creation through social media content","authors":"Antonios Giannopoulos, Christos Livas, Ioanna Simeli, Chara Achlada","doi":"10.1504/ijtmkt.2022.126272","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.126272","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijtmkt.2022.10046862
Yousef Alsayyed, Hala Katawwa, Leen Abu Salhieh, Shafig Al haddad, M. Khasawneh, Rashed Al Zubi
{"title":"The impact of use-generated content on visiting intention to a destination","authors":"Yousef Alsayyed, Hala Katawwa, Leen Abu Salhieh, Shafig Al haddad, M. Khasawneh, Rashed Al Zubi","doi":"10.1504/ijtmkt.2022.10046862","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10046862","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-30DOI: 10.1504/ijtmkt.2021.10041547
Priyanka Gupta, S. Prashar, C. Parsad, T. S. Vijay
This study endeavours to facilitate the app developers and marketers in segmenting the market using antecedents - interactivity, information quality and system quality, and mediating variable - per...
{"title":"Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques","authors":"Priyanka Gupta, S. Prashar, C. Parsad, T. S. Vijay","doi":"10.1504/ijtmkt.2021.10041547","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10041547","url":null,"abstract":"This study endeavours to facilitate the app developers and marketers in segmenting the market using antecedents - interactivity, information quality and system quality, and mediating variable - per...","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42422172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-30DOI: 10.1504/ijtmkt.2021.10041546
U. Husain, Sarfaraz Javed, S. Ananda
The study assesses the impact of mobile app use (MAU) on brand engagement (BENG) and brand experience (BEXP) with the moderation of digital influencers (DI). The primary data was collected through ...
{"title":"Digital marketing as a game changer strategy to enhance brand performance","authors":"U. Husain, Sarfaraz Javed, S. Ananda","doi":"10.1504/ijtmkt.2021.10041546","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10041546","url":null,"abstract":"The study assesses the impact of mobile app use (MAU) on brand engagement (BENG) and brand experience (BEXP) with the moderation of digital influencers (DI). The primary data was collected through ...","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45722255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-30DOI: 10.1504/ijtmkt.2021.10041548
Andrea Nicola Lyngdoh, N. Neelam, P. Sheorey, Manish Sinha
The purpose of this paper is to study the efficacy of analytics in enabling educators to understand learners' behaviour in a collaborative environment. A secondary research and review was carried o...
{"title":"Assessing student engagement and learners' behaviour in collaborative learning","authors":"Andrea Nicola Lyngdoh, N. Neelam, P. Sheorey, Manish Sinha","doi":"10.1504/ijtmkt.2021.10041548","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10041548","url":null,"abstract":"The purpose of this paper is to study the efficacy of analytics in enabling educators to understand learners' behaviour in a collaborative environment. A secondary research and review was carried o...","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47529420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-27DOI: 10.1504/ijtmkt.2021.10037559
Soledad Ponce, C. Ugalde
An assessment was made on the factors that influence mobile trust, perceived usefulness and attitudes towards mobile advertising, factors that influence the intention to accept mobile advertising and the use of mobile payments. A total of 384 surveys were collected from mobile users from Ecuador and the conceptual model was tested with a confirmatory factor analysis (CFA) and structural equation modelling (SEM). The results showed that for there to be acceptance of mobile advertising and user intention to use mobile payment, companies must work to build trust in the mobile user. Recipients of messages from companies must feel that the advertising is useful and there must be a positive attitude on their part. This study provides valuable information for marketers and advertisers to understand how mobile advertising acceptance contributes to boost the use of mobile payment.
{"title":"Mobile advertising acceptance and use of mobile payment","authors":"Soledad Ponce, C. Ugalde","doi":"10.1504/ijtmkt.2021.10037559","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10037559","url":null,"abstract":"An assessment was made on the factors that influence mobile trust, perceived usefulness and attitudes towards mobile advertising, factors that influence the intention to accept mobile advertising and the use of mobile payments. A total of 384 surveys were collected from mobile users from Ecuador and the conceptual model was tested with a confirmatory factor analysis (CFA) and structural equation modelling (SEM). The results showed that for there to be acceptance of mobile advertising and user intention to use mobile payment, companies must work to build trust in the mobile user. Recipients of messages from companies must feel that the advertising is useful and there must be a positive attitude on their part. This study provides valuable information for marketers and advertisers to understand how mobile advertising acceptance contributes to boost the use of mobile payment.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45066118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media platforms are the most used tools to find out information, while at the same time act like a bridging tool towards an online shopping platform, because it can definitely influence the customer's intention to purchase. This study will investigate an understanding regarding the capability of social media to influence the customers, so it will give an insight of how to do the right marketing target, based on the result of the influence that social media platforms can give towards the customer purchase intention. This study will use the UTAUT2 framework and will be measuring it all along with the additional variable 'informativeness'. This study will also use the multiple regression as an analysing tool. By using the tools and variables we will further analyse the additional variable 'informativeness' and its relation with the capability and effect that the social media platform can give towards a customer purchase intentions.
{"title":"The influence of social media platforms on the customer purchase intention post COVID-19 outbreaks","authors":"Maria Venensia Sarita Putri, Farras Ramadhan, Kemri Agustine Dameria Simangunsong, Willy Gunadi","doi":"10.1504/IJTMKT.2021.116902","DOIUrl":"https://doi.org/10.1504/IJTMKT.2021.116902","url":null,"abstract":"Social media platforms are the most used tools to find out information, while at the same time act like a bridging tool towards an online shopping platform, because it can definitely influence the customer's intention to purchase. This study will investigate an understanding regarding the capability of social media to influence the customers, so it will give an insight of how to do the right marketing target, based on the result of the influence that social media platforms can give towards the customer purchase intention. This study will use the UTAUT2 framework and will be measuring it all along with the additional variable 'informativeness'. This study will also use the multiple regression as an analysing tool. By using the tools and variables we will further analyse the additional variable 'informativeness' and its relation with the capability and effect that the social media platform can give towards a customer purchase intentions.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42976216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/IJTMKT.2021.10038769
P. Kumari, Arpit Lodha
{"title":"Moderating effect of self-efficacy and social influence on e-payments adoption among Indian millennials","authors":"P. Kumari, Arpit Lodha","doi":"10.1504/IJTMKT.2021.10038769","DOIUrl":"https://doi.org/10.1504/IJTMKT.2021.10038769","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijtmkt.2021.10040512
Kanupriya N.A.
{"title":"Indian women and Facebook apparels brand communities: a study with reference to Koovs, Myntra and Shein","authors":"Kanupriya N.A.","doi":"10.1504/ijtmkt.2021.10040512","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10040512","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/IJTMKT.2021.10038458
Kokil Jain, Isha Jajodia, Ritu Gupta
{"title":"Determinants of smart speaker adoption intention: extending the theory of planned behaviour","authors":"Kokil Jain, Isha Jajodia, Ritu Gupta","doi":"10.1504/IJTMKT.2021.10038458","DOIUrl":"https://doi.org/10.1504/IJTMKT.2021.10038458","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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