Pub Date : 2021-01-01DOI: 10.1504/ijtmkt.2021.10040866
Carlos Gutiérrez Marines, Pável Reyes Mercado, J. González
{"title":"What you see is what you get: VR as tool for travel experiences trials","authors":"Carlos Gutiérrez Marines, Pável Reyes Mercado, J. González","doi":"10.1504/ijtmkt.2021.10040866","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10040866","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijtmkt.2021.10042537
Kirti Dutta, Terjani Goyal
{"title":"Website stickiness: role of customer value, satisfaction, trust and habit","authors":"Kirti Dutta, Terjani Goyal","doi":"10.1504/ijtmkt.2021.10042537","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10042537","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/IJTMKT.2021.10037754
Kalyani Suresh, P. Kumar, K. Namadev, Akhil Pillai
{"title":"Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences","authors":"Kalyani Suresh, P. Kumar, K. Namadev, Akhil Pillai","doi":"10.1504/IJTMKT.2021.10037754","DOIUrl":"https://doi.org/10.1504/IJTMKT.2021.10037754","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijtmkt.2021.10043071
S. Rana, Surender Khan, A. Goel
{"title":"Presence of digital sources in international marketing: a review of literature using Leximancer","authors":"S. Rana, Surender Khan, A. Goel","doi":"10.1504/ijtmkt.2021.10043071","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10043071","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijtmkt.2021.119072
Ruchika Sharma, Kritika Nagdev
{"title":"Impact of short-lived content on brand love and purchase intention of generation Z","authors":"Ruchika Sharma, Kritika Nagdev","doi":"10.1504/ijtmkt.2021.119072","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.119072","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijtmkt.2021.10040393
P. Verma, S. Datta
{"title":"Critical success factors for better healthcare: an MCDM approach","authors":"P. Verma, S. Datta","doi":"10.1504/ijtmkt.2021.10040393","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10040393","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijtmkt.2021.10041985
W. Su, Yingping Mai, W. Wong
{"title":"Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate","authors":"W. Su, Yingping Mai, W. Wong","doi":"10.1504/ijtmkt.2021.10041985","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10041985","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijtmkt.2021.10042536
Gautam Srivastava, Surajit Bag
{"title":"Diagnosing key factors for gamification in marketing using hierarchical clustering technique","authors":"Gautam Srivastava, Surajit Bag","doi":"10.1504/ijtmkt.2021.10042536","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10042536","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/IJTMKT.2021.10035724
A. Shrivastava, Rituparna Basu, S. Mukherjee, B. Datta, Gobinda Roy
{"title":"Effect of eWOM valence on purchase intention: the moderating role of product","authors":"A. Shrivastava, Rituparna Basu, S. Mukherjee, B. Datta, Gobinda Roy","doi":"10.1504/IJTMKT.2021.10035724","DOIUrl":"https://doi.org/10.1504/IJTMKT.2021.10035724","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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