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International Journal of Technology Marketing最新文献

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Technology-tailored tourism experiences. Context, tools, and users 技术定制的旅游体验。背景、工具和用户
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10037676
Marco Tregua, Anna D'Auria
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引用次数: 0
Effects of tourists' locus of attributions on tourists' online reviews 游客归因点对游客在线评论的影响
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10043259
M. Saleh
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引用次数: 1
Consumer response towards personalised pricing strategies in online marketing 消费者对网络营销中个性化定价策略的反应
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10038457
M. Farkas, Vijay Victor, R. Nathan
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引用次数: 2
Analysing consumers' smartphone adoption decisions using qualitative dimensions: a multi-criteria decision approach 使用定性维度分析消费者智能手机采用决策:多标准决策方法
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.116893
Vibha Trivedi, Ankur Chauhan, A. Trivedi
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引用次数: 2
Impact of short lived content on brand love and purchase intention of generation Z 短寿命内容对Z世代品牌喜爱和购买意愿的影响
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10041612
Ruchika Sharma, Kritika Nagdev
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引用次数: 0
Are digital influencers social change catalysts Empirical findings from the online apparel industry 数字影响者是社会变革的催化剂吗?在线服装行业的实证研究结果
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10042538
Athar Hameed Butt, Umer Zaman, Muddasar Ghani Khwaja
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引用次数: 5
Factors influencing purchase intention of smartphone: a case of Gen Z Malaysian consumers 影响智能手机购买意愿的因素:以马来西亚Z世代消费者为例
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10043261
Wai Hong Tan, Diyana Kamarudin
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引用次数: 0
Investigating determinants of brand extension success in a fit and a non-fit scenario 在适合和不适合的情况下调查品牌扩展成功的决定因素
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.119073
Katharina Knoerzer, J. Millemann
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引用次数: 1
Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations 人工神经网络诊断消费者对加油站非燃料产品和服务的行为
Q3 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10036874
Surajit Bag, Gautam Srivastava
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引用次数: 1
The impact of social media engagement on consumers' trust and purchase intention 社交媒体参与对消费者信任和购买意愿的影响
Q3 Business, Management and Accounting Pub Date : 2020-11-25 DOI: 10.1504/ijtmkt.2020.10033402
A. Matin, Tornike Khoshtaria, Gocha Tutberidze
This study aims to investigate the effect of social media usage among different segments of customers on their level of trust in the advertising campaign and their purchase intention. The paper took a deductive approach by reviewing past literature about the effects of social media on consumers and in particular on customer purchase intention to design a construct for evaluating the relationship between the variables. The findings indicate that engagement on social media varies for different segments of customers. This includes the engagement to acquire discounts and promotions for price-sensitive customers, following upmarket brands for high-end customers; it is also used to follow brands that the customer is already a patron of in brand loyal segment. An additional category was designed for the fashion seeking customers, namely, engaging on social media to follow new trends and celebrities. In all categories, engagement on social media positively impacts the level of trust and purchase intention among customers. This study differs from past research by classifying customers and their social media usage and examining these factors in relation to trust and purchase intention. Hence, the results can assist managers in planning advertising campaigns based on their overall strategy.
本研究旨在调查不同客户群体使用社交媒体对他们在广告活动中的信任水平和购买意愿的影响。本文采用演绎的方法,通过回顾过去关于社交媒体对消费者的影响,特别是对消费者购买意愿的影响的文献,设计了一个评估变量之间关系的结构。研究结果表明,不同客户群体在社交媒体上的参与度各不相同。这包括为价格敏感的客户争取折扣和促销,为高端客户追随高端品牌;它还用于追随客户已经是品牌忠诚细分市场赞助人的品牌。另外一个类别是为追求时尚的客户设计的,即在社交媒体上关注新趋势和名人。在所有类别中,社交媒体的参与度都会对客户的信任水平和购买意愿产生积极影响。这项研究与以往的研究不同,它对客户及其社交媒体使用进行了分类,并考察了这些因素与信任和购买意愿的关系。因此,这些结果可以帮助经理根据他们的整体战略规划广告活动。
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引用次数: 3
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International Journal of Technology Marketing
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