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International Journal of Technology Marketing最新文献

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Piloting a digital maturity model for smart destinations 为智能旅游目的地试行数字成熟度模型
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10046863
Michel Fux, E. Fragnière, Sandra Grèzes Bürcher, Dominique Fumeaux, A. Imboden
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引用次数: 0
Factors affecting adoption of cloud-based services: evidence from an emerging market 影响采用基于云的服务的因素:来自新兴市场的证据
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10044037
Pranav Ranjan, R. K. Kovid, Abhisek Dutta
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引用次数: 2
COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause 通过数字文化遗产抵御COVID-19;人类时代博物馆和节日中的数字生活
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10049149
Zoe-Charis Belenioti
The imposition of lockdown anthropause massively affected tourism and particularly cultural tourism products. Digital cultural heritage served as a first aid kit amidst COVID-19 reshaping the deliverable experience. Nevertheless, the pandemic created new research streams;no study so far has reviewed digital resilience within museums and festivals. Drawing on a review of 75 papers, and multiple case study analyses, this paper presents three major streams revealing opportunities and problems attendant to social media and digital transformation as the modus operandi during the lockdown, and global best practices of museum and festival reactions including Thessaloniki International Film Festival and MOMus. This study views COVID-19 as a disruptive event inaugurating a brand-new digital experience era. The study serves as a valuable classification and theoretical starting point for researchers and, second, as a roadmap on challenges and future research agenda directions of digital museum/festival experience amid digital transformation in the post-pandemic era. Copyright © 2022 Inderscience Enterprises Ltd.
人类封锁的实施严重影响了旅游业，特别是文化旅游产品。数字文化遗产在2019冠状病毒病期间充当了急救箱，重塑了可交付的体验。然而，大流行创造了新的研究流;迄今为止还没有研究审查博物馆和节日的数字复原能力。通过对75篇论文的回顾和多个案例研究分析，本文提出了三个主要趋势，揭示了社交媒体和数字转型作为封锁期间的工作方式所带来的机遇和问题，以及全球博物馆和节日反应的最佳实践，包括塞萨洛尼基国际电影节和MOMus。该研究将新冠肺炎视为开启全新数字体验时代的颠覆性事件。二是为疫情后时代数字化转型中数字博物馆/节日体验面临的挑战和未来研究议程方向提供了路线图。版权所有©2022 Inderscience Enterprises Ltd。
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引用次数: 1
Are social media influencers effective An analysis of information adoption by followers 社交媒体影响者是否有效?追随者对信息采纳的分析
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10049868
F. Arroyo Cañada, A. A. Argila Irurita, J. Sánchez Torres, Juan Sebastían Roldan Gallego
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引用次数: 0
How customers perceive voice shopping and its potential uses 客户如何看待语音购物及其潜在用途
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10052159
Sara El Deeb, Rana Salah Nasr
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引用次数: 0
Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research 使用移动地理围栏的基于位置的营销:从以用户为中心的应用程序开发研究中获得的经验教训
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10047566
Manuel B. Garcia
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引用次数: 4
The impact of implementing chatbot on customer visit intention: application for hotel management 实施聊天机器人对客户访问意愿的影响:在酒店管理中的应用
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10048595
Nguyen Thi Khanh Chi
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引用次数: 1
Consumer response towards e-retailing of perishable agriculture commodities 消费者对易腐农产品电子零售的反应
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10049253
Gautam Srivastava
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引用次数: 0
Customer engagement model and consumer behaviour within omnichannel retailing 全渠道零售中的客户参与模型和消费者行为
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10044468
Theocharis Dimitrios, G. Tsekouropoulos
{"title":"Customer engagement model and consumer behaviour within omnichannel retailing","authors":"Theocharis Dimitrios, G. Tsekouropoulos","doi":"10.1504/ijtmkt.2022.10044468","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10044468","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effectiveness of post vividness and interactivity on influencer marketing: do they differ between macro and micro influencers 后生动性和交互性对网红营销的有效性:宏观网红与微观网红是否有区别
Q3 Business, Management and Accounting
International Journal of Technology Marketing
Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10045259
E. Hendriana, Winna Darmawan, Surya Hartanto, Novia Yurika
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引用次数: 1
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