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FOSTERING A LINK BETWEEN CREATIVITY AND CONSUMER ACCEPTANCE: ESSENTIAL FACTORS FOR ADVANCING INNOVATIONS IN FOOD INDUSTRY 促进创造力与消费者接受度之间的联系:推动食品工业创新的基本要素
Q1 Social Sciences Pub Date : 2024-06-03 DOI: 10.3846/cs.2024.19789
Gunta Grīnberga-Zālīte, Andra Zvirbule, J. Hernik
This research aims to explore the acceptance of unconventional food products that convey creative solutions for sustainable food production and consumption. This paper presents the first stage results of an extensive Baltic Sea region’s population survey organized to understand how innovative food products’ creators could better enhance the link between sustainable products and different segments’ customer acceptance. In scope of this study, the authors focused on youth market segments, who are known for their adventurous and experimental eating habits. The authors hypothesized that products that have been created to comply with socially responsible and sustainable food products’ requirements face resistance from the youth who do not view them as superior to conventional ones. The cross-sectional study utilized mixed-method methodology, combining qualitative and quantitative approaches, including a literature review, in-depth focus group interviews, and comparative analysis using normal distribution assessment and sentiment classification. The research findings indicate that while the youth acknowledge the social and environmental benefits of innovative food products, they remain hesitant to adopt them personally. Therefore, it is vital for innovative food creators to understand the biases and behaviors of young consumers, ensuring transparency about product contents, motivating them to embrace new consumption models, try unconventional foods, and highlight the personal and societal advantages of purchasing these items.
这项研究旨在探讨人们对那些为可持续食品生产和消费提供创新解决方案的非传统食品的接受程度。本文介绍了波罗的海地区广泛的人口调查的第一阶段结果,该调查旨在了解创新食品的创造者如何更好地加强可持续产品与不同细分市场客户接受度之间的联系。在这项研究中,作者将重点放在年轻人市场上,他们以喜欢冒险和尝试的饮食习惯而闻名。作者假设,符合社会责任和可持续食品要求的产品会受到年轻人的抵制,因为他们并不认为这些产品优于传统产品。这项横向研究采用了混合方法,结合了定性和定量方法,包括文献综述、深入的焦点小组访谈,以及使用正态分布评估和情感分类进行的比较分析。研究结果表明,虽然年轻人认可创新食品的社会和环境效益,但他们对于是否亲自采用这些产品仍然犹豫不决。因此,创新食品的创造者必须了解年轻消费者的偏见和行为,确保产品内容的透明度,激励他们接受新的消费模式,尝试非传统食品,并强调购买这些产品对个人和社会的益处。
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引用次数: 0
PADMARAJAN’S CREATIVE ILLUSTRATION OF MASCULINITIES 帕德马拉詹对男性气质的创造性诠释
Q1 Social Sciences Pub Date : 2024-05-21 DOI: 10.3846/cs.2024.18916
J. Niranjana, Yadamala Sreenivasulu
Padmarajan is an eminent personality of Indian cinema whose passionate and exquisite oeuvre of films grappled with the minds of viewers in India but remains underexplored in international academia. This article focuses on the creative representation of masculinities by Padmarajan with the aid of varied masculinity theories starting from the foundational masculinity ideas of Raewyn Connell to the alternate masculinity concepts rooted in the South Asian socio-cultural milieu. The paper examines how skilfully Padmarajan presents different forms of masculinity primarily subverting the traditional depictions in his select films.
帕德马拉詹是印度电影界的一位杰出人物,他的电影作品热情洋溢、精美绝伦,深深打动了印度观众的心,但国际学术界对他的研究仍然不足。本文重点探讨了帕德马拉詹借助各种男性气质理论,从拉温-康奈尔的男性气质基础理论到植根于南亚社会文化环境的另类男性气质概念,对男性气质的创造性表现。本文探讨了帕德马拉詹如何在其精选影片中巧妙地展现了不同形式的男性气质,主要是颠覆了传统的男性气质描述。
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引用次数: 0
THE INFLUENCE OF CREATIVE AND INNOVATIVE LOYALTY PROGRAMS’ FEATURES ON CUSTOMERS’ ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY 创新性忠诚度计划的特点对客户态度、内涵和行为忠诚度的影响
Q1 Social Sciences Pub Date : 2024-05-02 DOI: 10.3846/cs.2024.20130
Kristina Zikienė, Asta Kyguolienė, Justinas Kisieliauskas
Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate. Scholars highlight concerns such as the creation of spurious loyalty, the need for perceived value, and evolving consumer expectations. To succeed in this changing landscape, companies must embrace creativity and innovation in their loyalty program design. As creativity and innovations in loyalty programs are new and little-studied phenomenon, a comprehensive assessment of potential creative and innovative features in loyalty programs is essential for a deeper understanding of their influence on customer loyalty. The aim of this study was to measure the influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty. 203 respondents took part in the research. Ordered logistic regression analysis was used to reach the aim of the study. The research findings indicate that engagement-, gamification-, personalization-, and experience-based loyalty programs have an influence on customer loyalty. All four types of features of creative and innovative loyalty programs influence attitudinal and behaviour loyalty, and three types of features of loyalty programs, i.e., engagement-, gamification-, and experience-based, influence conative loyalty. The study findings underscore the importance of designing new features of loyalty programs that align with specific loyalty dimensions, as they can have differential effects on attitudinal, conative, and behavioural aspects of customer loyalty. Such insights are valuable for companies seeking to enhance customer loyalty through creative and innovative loyalty program design and implementation.
公司在忠诚度计划中投入大量资源,主要目的是提高客户忠诚度。然而,这些计划的有效性现已成为学术界争论的话题。学者们重点关注的问题包括:虚假忠诚度的产生、感知价值的需求以及不断变化的消费者期望。要想在这种不断变化的环境中取得成功,企业必须在忠诚度计划的设计中融入创意和创新。由于忠诚度计划中的创意和创新是一种新现象,鲜有研究,因此对忠诚度计划中潜在的创意和创新功能进行全面评估对于深入了解它们对顾客忠诚度的影响至关重要。本研究的目的是测量忠诚度计划中的创意和创新功能对顾客态度、内涵和行为忠诚度的影响。203 名受访者参与了研究。为达到研究目的,采用了有序逻辑回归分析法。研究结果表明,参与型、游戏化、个性化和体验型忠诚度项目对顾客忠诚度有影响。创新型忠诚度项目的所有四类特征都会影响态度忠诚度和行为忠诚度,而忠诚度项目的三类特征,即参与型、游戏化和体验型,会影响内涵忠诚度。研究结果强调了设计与特定忠诚度维度相一致的忠诚度计划新特征的重要性,因为这些特征会对顾客忠诚度的态度、内涵和行为方面产生不同的影响。这些见解对于寻求通过设计和实施具有创造性和创新性的忠诚度计划来提高顾客忠诚度的公司来说非常有价值。
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引用次数: 0
THE ROLE OF COMMUNICATION AND CREATIVITY IN THE IMPLEMENTATION OF SUSTAINABILITY AND SUSTAINABLE INNOVATIONS 传播和创造力在实施可持续性和可持续创新中的作用
Q1 Social Sciences Pub Date : 2024-04-18 DOI: 10.3846/cs.2024.20599
Z. Atkočiūnienė, Daiva Siudikienė, I. Girnienė
Sustainable development becomes a strategic goal of modern business organizations and an aspiration to ensure long-term economic growth through the creation of innovative products and services, saving resources and their sustainable use, nurturing the environment, and contributing to the creation of public welfare. It should be noted that communication and creativity constitutes a significant part of the innovation generation and implementation process. Promotion of idea generation, the interpretation of the need for innovation, the provision of opportunities for expressing new ideas, the development of relationships both within the team itself and with stakeholders are important in each phase of communication. The article presents the research, the purpose of which is to determine how creative communication solutions condition the involvement of the organization’s stakeholders, developing sustainability and creating sustainable innovations in Lithuanian business organizations. The applied research method is qualitative content analysis of the web pages of the largest Lithuanian business organizations, seeking to collect data on the essential organization of sustainable innovation development activities, challenges and features of stakeholder involvement. The data required for the research was collected by reviewing the publicly available information of 100 websites of Lithuanian business organizations in order to determine the essential communicated sustainability topics. Documents related to sustainable activities of organizations were also investigated (sustainability performance reports, corporate social responsibility reports, etc.). The results of the study show that Lithuanian business organizations consider the development of a sustainable activity strategy an important priority in the near term. However, although they understand the need for sustainable activities, developing sustainable innovations by involving stakeholders in these activities is difficult due to the lack of such practices and various organizational factors.
可持续发展已成为现代企业组织的战略目标,也是通过创造创新产品和服务、节约资源及其可持续利用、保护环境和促进创造公共福利来确保长期经济增长的愿望。应当指出,交流和创造力是创新产生和实施过程的重要组成部分。促进想法的产生、解释创新的需求、提供表达新想法的机会、发展团队内部以及与利益相关者之间的关系,这些在沟通的每个阶段都很重要。文章介绍了相关研究,其目的是确定创造性交流解决方案如何为立陶宛企业组织的利益相关者参与、发展可持续性和创造可持续创新提供条件。应用的研究方法是对立陶宛最大的商业组织的网页进行定性内容分析,试图收集有关可持续创新发展活动的基本组织、利益相关者参与的挑战和特点的数据。研究所需的数据是通过审查 100 个立陶宛商业组织网站的公开信息收集的,目的是确定基本的可持续发展交流主题。此外,还调查了与各组织可持续发展活动有关的文件(可持续发展绩效报告、企业社会责任报告等)。研究结果表明,立陶宛商业组织认为制定可持续活动战略是近期的一项重要优先事项。然而,尽管它们了解开展可持续活动的必要性,但由于缺乏此类做法和各种组织因素,很难通过让利益相关者参与这些活动来开发可持续创新。
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引用次数: 0
CREATIVITY IN PROJECT MANAGEMENT TEACHING: THE EVIDENCE FROM SYSTEMATIC LITERATURE REVIEW 项目管理教学中的创造性:系统文献综述的证据
Q1 Social Sciences Pub Date : 2024-04-09 DOI: 10.3846/cs.2024.20150
Rasa Nedzinskaitė-Mačiūnienė, Inga Minelgaitė
This paper presents a systematic literature review of the empirical studies on project management teaching in higher education, examining to what extent teaching methods are oriented towards creativity. The systematic review is based on an analysis of relevant papers published between 1983 and 2019 and extracted from the electronic the ProQuest database and International Journal of Project Management. Literature suggests diverse benefits creativity can bring about to project environment including communication, conflict management, goal setting, and addressing increasing complexity of projectification impacted environment. However, the systematic review revealed that creativity is virtually not addressed at all in teaching of project management in higher education, even though overall diverse teaching methods and learning methods are used in the education of future project managers.
本文对高等教育中项目管理教学的实证研究进行了系统的文献综述,探讨了教学方法在多大程度上以创造性为导向。系统性综述基于对 1983 年至 2019 年间发表的相关论文的分析,这些论文摘自 ProQuest 数据库和《国际项目管理期刊》电子版。文献表明,创造力可以为项目环境带来多种益处,包括沟通、冲突管理、目标设定以及应对日益复杂的项目化环境影响。然而,系统综述显示,在高等教育的项目管理教学中,尽管在未来项目经理的教育中使用了多种教学方法和学习方法,但几乎完全没有涉及创造力。
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引用次数: 0
UPCYCLING FOR REPURPOSING WASTE INTO CREATIVE PRODUCTS 将废物再利用为创意产品的升级再造法
Q1 Social Sciences Pub Date : 2024-04-09 DOI: 10.3846/cs.2024.18128
Jong Boonpracha, Panupong Chanplin, Chutima Ngampipat, Nichanant Sermsri
Upcycling is the process of repurposing non-used materials or products to make them more valuable or usable, with increased quality and value. However, truly little research has been conducted on the design process and/or creative ideation of upcycling in order to produce higher-quality and more valuable products. This study presents the four stages of the design process, consisting of selecting the waste products, emerging conceptions, generating ideas, and rendering a series of creative ideas. SCAMPER (substitute, combine, adjust, modify, put to other uses, eliminate, reverse), one of the practical and effective techniques to create various creative ideas, was applied in the stages of emerging conceptions and generating ideas. With the upcycling concept of waste product design utilizing SCAMPER, the results demonstrated that waste soft drink cans could be converted into five creative products: a desk watch, a picture frame, a spring paper clip, a pencil holder, and a lamp. The five products featured the upcycling of waste soft drink cans, removing the need to recycle or send them to landfills at that point in their lifecycle. Consideration was given to the design process’ compatibility with creative concept generation and design. The study indicated that upcycling should be viewed as an essential component of waste management and repurposing in order to provide an intelligent answer to escalating product waste problems.
升级再造是指对未使用的材料或产品进行再利用,使其更具价值或可用性,并提高质量和价值的过程。然而,为了生产出更高质量和更有价值的产品,对升级再造的设计过程和/或创意构思的研究确实很少。本研究介绍了设计过程的四个阶段,包括选择废品、形成概念、产生想法和呈现一系列创意。SCAMPER(替代、组合、调整、修改、改作他用、消除、逆向)是创造各种创意的实用有效技术之一,被应用于构思和产生创意的阶段。结果表明,利用 SCAMPER 的废物产品设计升级再造概念,可以将废弃的软饮料罐改造成五种创意产品:台式手表、相框、弹簧回形针、笔筒和台灯。这五种产品的特点是对废弃软饮料罐进行升级再造,使其在生命周期中不再需要回收或送往垃圾填埋场。研究考虑了设计过程与创意概念生成和设计的兼容性。研究表明,应将升级再造视为废物管理和再利用的重要组成部分,以便为不断升级的产品废物问题提供一个明智的解决方案。
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引用次数: 0
MEDIATING EFFECTS OF CREATIVE HOME ENVIRONMENT AND SELF-DIRECTED LEARNING ABILITY ON THE RELATIONSHIP BETWEEN CREATIVE PERSONALITY AND CREATIVE ACHIEVEMENT INTENTION 创造性家庭环境和自主学习能力对创造性人格和创造性成就意向之间关系的中介效应
Q1 Social Sciences Pub Date : 2024-04-05 DOI: 10.3846/cs.2024.15551
Ga Hyung Lee
This study verified the mediating effects of creative home environment and self-directed learning ability on the relationship between creative personality and creative achievement intention of university students. Creative personality was set as independent variable, creative home environment and self-directed learning ability as mediating variables, and creative achievement intention as dependent variable. This study was conducted from June 10 to July 10, 2019 in Seoul, South Korea, and the participants were 587 university students. Data was collected through an online–offline test and analysed using SPSS Statistics 25.0. Creative personality affected creative achievement intention through the medium of creative home environment. However, self-directed learning ability had no mediating effect in the influence of creative personality on creative achievement intention. Therefore, creative home environment is important to improve the creative achievement intention of university students. Further, that the family’s environmental support affects the creative achievement intention to express creativity in course of development bears implications for parent education.
本研究验证了创造性家庭环境和自主学习能力对大学生创造性人格和创造性成就意向之间关系的中介效应。将创造性人格设为自变量,创造性家庭环境和自主学习能力设为中介变量,创造性成就意向设为因变量。本研究于2019年6月10日至7月10日在韩国首尔进行,参与者为587名大学生。数据通过在线-离线测试收集,并使用 SPSS Statistics 25.0 进行分析。创造性人格通过创造性家庭环境这一媒介影响了创造性成就意向。然而,自主学习能力对创造性人格对创造性成就意向的影响没有中介作用。因此,创造性家庭环境对提高大学生的创造性成就意向具有重要意义。此外,家庭环境支持对大学生在成长过程中表达创造力的创造性成就意向有影响,这对家长教育也有启示。
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引用次数: 0
CREATIVITY AND THE DOCTOR OF PHILOSOPHY: THE CASE FOR CREATIVITY EDUCATION WITHIN DOCTORAL PROGRAMS 创造力与哲学博士:在博士课程中开展创造力教育的理由
Q1 Social Sciences Pub Date : 2024-03-22 DOI: 10.3846/cs.2024.17082
Ryan Daniel
Doctoral education is an increasingly prevalent part of the worldwide higher education landscape. Although there are variations in how programs are constructed and delivered, there is general agreement that evidence of creativity is expected in the final thesis. Despite the significant attention the supervisory process has received in the literature, students’ views on creativity as it applies to their candidature have not been extensively explored. This article reports on interviews with a sample of 12 current doctoral students in the areas of the arts, social sciences, and education from the theoretical perspective of the systems model of creativity. Interview participants were invited to reflect on the concept of creativity, and the factors which support or constrain their potential to be creative. The findings reveal that on reflection, students are able to identify the creative elements of their work, however the findings also indicate that creativity education should be given greater focus in doctoral programs, in order to embed this important concept and process to support students’ learning journey.
博士生教育在全球高等教育中的地位日益重要。尽管课程的构建和实施方式各不相同,但人们普遍认为,最终论文中应体现出创造性。尽管指导过程在文献中受到了极大关注,但学生对其候选论文中创造性的看法却未得到广泛探讨。本文从创造力系统模型的理论角度出发,对艺术、社会科学和教育领域的 12 名在读博士生进行了抽样访谈。访谈参与者被邀请反思创造力的概念,以及支持或限制他们发挥创造力潜能的因素。研究结果表明,经过反思,学生们能够发现自己作品中的创造性元素,但研究结果也表明,博士课程应更加重视创造力教育,以便将这一重要概念和过程融入到学生的学习过程中。
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引用次数: 0
DIFFERENCES BETWEEN THE CREATIVITY OF PEOPLE WHO ARE DEAF OR HARD OF HEARING AND THOSE WITH TYPICAL HEARING: A PROTOCOL FOR THE FURTHER SCOPING REVIEW 聋人或重听人与具有典型听力的人在创造力方面的差异:进一步范围界定审查协议
Q1 Social Sciences Pub Date : 2024-03-15 DOI: 10.3846/cs.2024.15890
Petra Potměšilová, Miloň Potměšil, M. Klugar
As a step prescribed by the Joanna Briggs Institute methodology before conducting a scoping review, the protocol aims to describe differences in creativity between deaf and hard of hearing and typically hearing people. Creativity as a mental process is important for the development of personality, imagination, communication skills, and interpersonal relationships. For this study, the focus was on creativity of deaf and hard of hearing persons. Deaf and hard of hearing people show specific characteristics in their mode of creativity. All the studies that deal with creativity in deaf and hard of hearing people will be included. Studies of any design in English, German, or Czech will be accepted as sources for assessment and analysis for systematic review. The Joanna Briggs Institute methodology for a scoping review will act as a framework for the review that will be prepared. 14 scientific databases will be chosen for this review. Two independent reviewers will identify and evaluate all the titles and abstracts that are acquired. The selected data will be extracted and reported in tabular form and a descriptive format.
作为乔安娜-布里格斯研究所(Joanna Briggs Institute)方法论规定的进行范围界定研究前的一个步骤,本协议旨在描述聋人、重听人和典型听力人在创造力方面的差异。创造力作为一种心理过程,对于个性、想象力、沟通技巧和人际关系的发展非常重要。本研究的重点是聋人和重听人的创造力。聋人和重听人在创造力模式方面表现出特定的特点。所有涉及聋人和重听人创造力的研究都将包括在内。任何设计的英语、德语或捷克语研究均可作为系统性审查的评估和分析来源。乔安娜-布里格斯研究所(Joanna Briggs Institute)的范围审查方法将作为准备审查的框架。本次审查将选择 14 个科学数据库。两名独立审查员将确定并评估所获得的所有标题和摘要。所选数据将以表格和描述性格式提取和报告。
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引用次数: 1
DIGITAL DEMOCRACY DURING COVID-19 PANDEMIC: USE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY BETWEEN CREATIVITY AND INABILITY TO PROMOTE THE PRACTICE OF DEMOCRATIC VALUES. CASE STUDY OF JORDAN 科维德-19 大流行病期间的数字民主:在创造性与无能为力之间利用信息和通信技术促进民主价值观的实践。约旦案例研究
Q1 Social Sciences Pub Date : 2024-03-07 DOI: 10.3846/cs.2024.15806
Sultan N. Alquraan, Haytham Adouse
This study aims to examine the extent to which information and communications technology was used as a tool for political socialization and promotion of democratic values, and the purpose and extent of Jordanian university students’ use of information and communications technology during the COVID-19 pandemic. The study adopted a cross-sectional design. A total of 1171 students were selected from science and humanities faculties at three universities to participate in the study. Questionnaires were sent to some of the university students to distribute to other students through their electronic learning platforms. The findings of the study revealed that, although most participants used information and communications technology to “high” and “very high” extents, they did not use it to promote democratic values, as the purpose was mainly for education, entertainment, and other services.
本研究旨在探讨信息和通信技术在多大程度上被用作政治社会化和促进民主价值观的工具,以及约旦大学生在 COVID-19 大流行期间使用信息和通信技术的目的和程度。研究采用横断面设计。从三所大学的科学和人文学院共选取了 1171 名学生参与研究。研究人员向部分大学生发送了调查问卷,让他们通过电子学习平台向其他学生发放。研究结果表明,虽然大多数参与者 "高度 "和 "非常高度 "使用信息和通信技术,但他们并没有将其用于促进民主价值观,因为其目的主要是为了教育、娱乐和其他服务。
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引用次数: 0
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Creativity Studies
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