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MEANING OF VERBAL AND NONVERBAL SIGN IN CIGARETTE ADVERTISEMENTS 香烟广告中语言符号与非语言符号的含义
Pub Date : 2022-12-02 DOI: 10.53873/culture.v9i2.445
Ni Ketut Tila Ningsih, Ida Ayu Putri Gita Ardiantari
Abstract This study entitled “The Meaning Of Verbal And Non Verbal Sign In Cigarette Advertisements". Advertisements usually contains signs both verbal and non-verbal signs. This study found there are signs contained in advertisement of verbal and non-verbal signs. These advertisements are depicted from the words, pictures and utterances that appear. By using theory purposed by Saussure (1983) and by using Roland Barthes theory (1967), in this study to discuss and analyzes verbal and non-verbal visual sign in cigarette advertisements. The data source of this study is the cigarette advertisements of Esse, Marlboro, Surya, LA Bold, Camel, GG Mild, Gudang Garam Signature, and Lucky Strike. This study used observation method to collect the data that both verbal and non-verbal sign cigarette advertisements contain hidden message.   Keywords: advertisement, verbal, non-verbal, sign, cigarette
摘要本研究题为“€œThe香烟广告中言语与非言语符号的意义”。广告通常包含语言符号和非语言符号。本研究发现,广告中包含有语言符号和非语言符号。这些广告是从出现的文字、图片和话语中描绘出来的。本研究运用索绪尔(1983)的理论和罗兰·巴特(1967)的理论,对香烟广告中的语言视觉符号和非语言视觉符号进行讨论和分析。本研究的数据来源是Esse、万宝路、Surya、LA Bold、Camel、GG Mild、Gudang Garam Signature、Lucky Strike的香烟广告。本研究采用观察法,收集香烟广告的语言和非语言标志都含有隐藏信息的数据。关键词:广告,语言,非语言,标志,香烟
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引用次数: 0
ANALYZING MORPHOLOGICAL AFFIXES FOUND IN THE POETRY “THE FORERUNNER” BY KAHLIL GIBRAN kahlil gibran诗歌<e:2> - œthe forerunun<e:2> -中词缀分析
Pub Date : 2022-12-02 DOI: 10.53873/culture.v9i2.465
Nuri Nurmila Jamil, Indah Arvianti, E. Heriyanto
In the process of reading sometimes the readers have difficulty identifying the meaning of words correctly, especially words with affixes of prefixes and suffixes. The writer had made three objects of research. The first research is to find out how many affixes were used in the poetry “The Forerunner” by Kahlil Gibran, the second research is to find out what types were used in the poetry “The Forerunner” by Kahlil Gibran, the third research is to find out what types were dominant use in the poetry “The Forerunner” by Kahlil Gibran. In this study, the writer uses a descriptive mixed method that described, identified, classified, and calculated numerical data on the words of affixes found in Kahlil Gibran’s poetry. The result of the research shows the total number of affixes is 105 data found in the four chapters of the poetry “The Forerunner” by Kahlil Gibran. There are two types of affixes used in the four chapters of the poetry “The Forerunner” by Kahlil Gibran prefixes and suffixes. The dominant types of affixes found in the four chapters of the poetry “The Forerunner” by Kahlil Gibran were suffixes found in 99 data with a percentage of 94,3%.
在阅读过程中,读者有时难以正确识别单词的意思,特别是带有前缀和后缀的词缀的单词。作者提出了三个研究对象。第一个研究是找出在Kahlil Gibran的诗中使用了多少词根,第二个研究是找出在Kahlil Gibran的诗中使用了什么类型, Kahlil Gibran的诗中使用了什么类型,第三个研究是找出在Kahlil Gibran的诗中使用的主要类型, Kahlil Gibran的诗中使用了什么类型。在本研究中,作者采用描述性混合方法,对Kahlil gibrans诗歌中发现的词缀词进行描述、识别、分类和计算数值数据。研究结果显示,在Kahlil Gibran的诗歌《 - œThe forerunun -》的四个章节中发现的词尾总数为105个。在Kahlil Gibran的诗歌《 - œThe forerunun -》的四个章节中,有两种类型的词缀——前缀和后缀。纪伯伦(Kahlil Gibran)的诗歌《 - œThe forerunun -》的四个章节中发现的主要词类是99个数据中发现的后缀,占94.3%。
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引用次数: 0
USE OF ENGLISH IN IMUN (INTERNATIONAL MODEL UNITED NATIONS) 国际模拟联合国(imun)中英语的使用
Pub Date : 2022-12-02 DOI: 10.53873/culture.v9i2.494
Hana Theresya Nisa, Didi Kurniadi, Amin Khudlori
English is an international language that needs to be mastered by people who want to connect with other people from all over the world. Studying at a school or course institution is not enough to facilitate someone in speaking English quickly. There must be direct communication that is done to improve speaking skills. One of the international organizations that gives a person free space to use English is IMUN (International Model United Nations). IMUN is a simulation forum for the UN session that aims to mobilize young people from all over the world to express their opinions on international issues, which ultimately seeks to find a solution to a series of existing problems. This study's objective is to investigate English use in IMUN. The researchers use the descriptive qualitative method with the participation method as the primary data, and the screen captures of video or photo method to obtain additional data. One of the author's direct involvements in the Internship at IMUN (Campus Ambassador) and the simulation of the UN session (Online Conference) reinforce the fact that IMUN is truly an international organization that can be used as a forum to improve English language skills. With those experiences, the participants can improve their English skills quickly.
英语是一门国际语言,需要那些想要与世界各地的人联系的人掌握。在学校或课程机构学习并不足以帮助一个人快速地说英语。必须有直接的交流来提高口语技能。IMUN(国际模拟联合国)是给人们自由使用英语空间的国际组织之一。IMUN是联合国会议的模拟论坛,旨在动员世界各地的年轻人就国际问题发表意见,最终寻求解决一系列现存问题的办法。本研究的目的是调查IMUN的英语使用情况。研究人员采用描述性定性方法,以参与法为主要数据,并通过视频或照片的屏幕截图法获得附加数据。笔者直接参与了IMUN的实习(校园大使)和模拟联合国会议(在线会议),这加强了IMUN是一个真正的国际组织,可以作为一个论坛来提高英语技能。有了这些经验,参与者可以迅速提高他们的英语技能。
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引用次数: 0
ANALYSIS OF “DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS” FILM SUBTITLE TRANSLATION 解析《多元宇宙中的奇葩疯狂<e:1>》电影字幕翻译
Pub Date : 2022-12-02 DOI: 10.53873/culture.v9i2.469
Yozar Firdaus Amrullah, Pratama Irwin Talenta
This article analyzes “Doctor Strange in the Multiverse of Madness” film Subtitle Translation from English into Bahasa Indonesia. Mona Baker’s Translation Strategy is used to find out the equivalency of the meaning of the dialogs at word and idiom level. The data is collected by observation method with free observation technique and record technique. The analysis is conducted through four steps: first, make data list of sentences based on its appearance through time set for the film. Next, identify the English and Bahasa Indonesia translation, then collect the words and idioms of the dialogs which have non-equivalency conditon. Third, evaluate the translation by using Mona Baker’s translation strategy, and last, make conclusion from the data analysis. As the result, the words and idioms translation mostly fulfill Mona Baker’s Translation strategy approach. However, unavoidably there are words and idioms which wrongly translated, then should need correction.
本文分析了电影《疯狂的多元宇宙中的奇异》( - œDoctor Strange in Multiverse of madness)的英译。运用莫娜·贝克的翻译策略,在词汇和习语层面找出对话意义的对等性。数据采集采用自由观测技术和记录技术相结合的观测方法。通过四个步骤进行分析:首先,通过电影时间设定,根据句子的出现,制作句子的数据列表。其次,识别英语和印尼语的翻译,然后收集具有非对等条件的对话中的单词和习语。第三,运用莫娜·贝克的翻译策略对译文进行评价,最后,从数据分析中得出结论。因此,词汇和习语的翻译基本符合莫娜·贝克的翻译策略方法。但是,不可避免地会有翻译错误的词语和习语,这时就需要纠正。
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引用次数: 0
PORTRAYAL OF GISELLE’S CHARACTER IN “ENCHANTED” MOVIE: A GENDER STEREOTYPE STUDY 吉赛尔在“魔法”电影中的角色塑造:性别刻板印象研究
Pub Date : 2022-05-11 DOI: 10.53873/culture.v9i1.327
Rizqia Lutfi Kurnia Dewi, Ahmad Muhid, Didi Kurniadi
Enchanted (2007) is a musical romantic comedy movie produced by Walt Disney Pictures that combine animated and live action scenes. The movie has interesting characters and plot to analyze. This study examines Giselle’s character in Disney’s Enchanted movie, the connection with gender-role stereotypes, and the moral values from the story. Data were collected by using library research method and analyzed through structural approach and coded content analysis approach based on coding characteristics. Results showed that Giselle has more feminine than masculine characteristics that confirm the female gender-role stereotype. However, a twist at the climax of the story displaying her acquired masculine traits indicates the rise of modern female-gendered representation from Disney.  Further studies are needed to investigate the development of the dynamic character related to Disney’s gender-role message and the influences to today society life.
《魔法奇缘》(Enchanted, 2007)是一部由华特迪士尼电影公司制作的结合了动画和真人场景的音乐浪漫喜剧电影。这部电影有有趣的人物和情节可以分析。本研究探讨了迪士尼电影《魔法奇缘》中吉赛尔的角色,与性别角色刻板印象的联系,以及故事中的道德价值观。采用图书馆研究法收集数据,采用基于编码特征的结构分析法和编码内容分析法对数据进行分析。结果显示,吉赛尔的女性特征多于男性特征,这证实了女性性别角色的刻板印象。然而,故事高潮的一个转折显示了她获得的男性特征,这表明迪士尼现代女性形象的兴起。迪士尼的性别角色信息对动态角色的发展及其对当今社会生活的影响有待进一步研究。
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引用次数: 0
GANGGUAN KEPRIBADIAN NARSISTIK TOKOH UTAMA NOVEL LADY SUSAN KARYA JANE AUSTEN 简·奥斯汀的苏珊夫人小说中的自恋人格障碍
Pub Date : 2022-05-11 DOI: 10.53873/culture.v9i1.287
Evi Irawanti Saragih
Lady Susan is a novel by Jane Austen which published very first time in 1871 with an epistolary style of writing. This novel tells the story about Susan Vernon, the main character who has just lost her husband forever. Although Susan Vernon became a single parent, but her beauty and charm cannot be doubted. She is used to living a luxurious life and full of wealth. This causes her self-confidence high and then do everything to survive include married her daughter Frederica to the man of her choice and then looking for a rich man for herself. This study seeks to explain how the confidence of Susan Vernon leads to narcissistic personality disorder. The data source is novel Lady Susan which will be explain based on personality theory by Sigmund Freud. The results of the discussion showed that Lady Susan has a narcissistic personality disorder caused when her parents and environment spoiled her too much. The urge to fulfill desires in any way carried over into adulthood. This disorder not only affects those closest to patient but also has a bad impact on the sufferer because it demands to be perfect in order to get praise and respect. Patients will get a negative response because their desires tend to be unreasonable. When experience a failure, they lost a confidence and finally being embarrassed to appear in front of public.
《苏珊夫人》是简·奥斯汀的一部小说,于1871年首次出版,以书信体的风格写作。这本小说讲述了主人公苏珊·弗农的故事,她刚刚永远失去了丈夫。虽然苏珊·弗农成了单亲妈妈,但她的美貌和魅力是不容置疑的。她习惯了奢侈的生活和富有的生活。这使她自信高涨,然后为了生存做了一切,包括把她的女儿弗雷德里卡嫁给了她选择的男人,然后为自己找了一个富有的男人。这项研究试图解释苏珊·弗农的自信如何导致自恋型人格障碍。数据来源是小说《苏珊夫人》,将根据西格蒙德·弗洛伊德的人格理论进行解释。讨论的结果表明,苏珊夫人有一种自恋型人格障碍,这是由于她的父母和环境对她过于溺爱造成的。以任何方式满足欲望的冲动一直延续到成年。这种障碍不仅影响到患者最亲近的人,而且对患者产生了不好的影响,因为它要求完美,以获得赞美和尊重。病人会得到负面的反应,因为他们的愿望往往是不合理的。当经历失败时,他们失去了信心,最后不好意思出现在公众面前。
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引用次数: 0
NALURI KEHIDUPAN DAN NALURI KEMATIAN DALAM FILM NEVER LET ME GO KARYA KAZUO ISHIGURO 生命和死亡的本能在电影中永远不会让我去写石桥一雄
Pub Date : 2022-05-11 DOI: 10.53873/culture.v9i1.295
Abi Ihsanullah, B. Badri, Muh. Fathan Zamani
All living things have instincts. Every living thing has the instinct to survive and the instinct to die. The objectives of the research are to analyze the film entitled Never Let Me Go by Kazuo Ishiguro using Sigmund Freud's Psychoanalysis theory and the stages of grief’s theory using Kubler Ross’s perspective. The researcher will focus on the actions taken by Kath, Ruth, and Tommy by explaining the life instincts and death instincts according to Sigmund Freud’s theory and the stages of grief experienced by Tommy using Kubler Ross's theory. This research uses a material object in the form of the film entitled Never Let Me Go by Kazuo Ishiguro and a formal object in the form of the theory of life and death instinct according to Sigmund Freud’s perspective and stage of grief according to Kubler Ross’s perspective. This research applies the qualitative descriptive method. The findings are as follows: life instinct is carried out by Kathy and death instincts are carried out by Ruth and Tommy. In addition, the stages of grief experienced by Tommy are as follows: (1) denial, (2) anger, (3) bargaining, (4) depression, and (5) acceptance.
所有生物都有本能。每一个生物都有生存的本能和死亡的本能。本研究的目的是运用弗洛伊德的精神分析理论对石黑一雄的电影《别让我走》进行分析,并运用库伯勒·罗斯的视角对悲伤的阶段理论进行分析。研究者将重点关注Kath, Ruth和Tommy的行为,根据西格蒙德·弗洛伊德的理论解释生命本能和死亡本能,并使用Kubler Ross的理论解释Tommy经历的悲伤阶段。本研究采用石黑一雄电影《别让我走》形式的物质对象和西格蒙德·弗洛伊德视角的生死本能理论形式的形式对象和库伯勒·罗斯视角的悲伤阶段。本研究采用定性描述方法。研究结果如下:Kathy的直觉是生命本能,Ruth和Tommy的直觉是死亡本能。此外,汤米经历的悲伤阶段如下:(1)否认,(2)愤怒,(3)讨价还价,(4)抑郁,(5)接受。
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引用次数: 0
USING STORYTELLING TO IMPROVE STUDENTS’ ABILITY IN SPEAKING 运用讲故事的方法提高学生的口语能力
Pub Date : 2022-05-11 DOI: 10.53873/culture.v9i1.296
Utami Ratna Swari
This research was action research. The subjects were 19 students majoring Elementary Education in B class in the academic year 2021/2022 of Panca Marga University Probolinggo. The purpose of this reseach was to find out whether or not using storytelling could improve students’ ability in speaking. This research was conducted in two (2) cycles. The procedure of each cycle consisting of:planning, acting, observing and reflecting. There were two main data gained from the research:descriptive and statistical. Descriptive data were obtained from observation, while statistical data were taken from post-test after the cycle had finished. As the criteria of success, the researcher adapted speaking scoring rubric consisting speaking aspects as follow: Comprehension, Vocabulary, Gramar, Fluency and Pronunciation. Each aspect consisted of criteria 1 until criteria 5. The result of the research was considered successful if 70 % of the students were able to reach criteria 4 in every speaking aspects. After preliminary study, cycle one was conducted. The result did not matched the criteria of success, thus cycle two was conducted. After cycle two had finished, the post-test showed major improvement, 70 % of the students reached the passing grade. It indicated that using storytelling could improve students’ ability in speaking.  
这个研究是行动研究。研究对象为潘卡玛加大学2021/2022学年B班基础教育专业19名学生。本研究的目的是研究讲故事是否能提高学生的口语能力。本研究分两(2)个周期进行。每个循环的过程包括:计划、行动、观察和反思。从研究中获得了两个主要数据:描述性和统计性。描述性数据来自观察,统计数据来自周期结束后的后测。作为成功的标准,研究者采用了由口语方面组成的评分标准:理解、词汇、语法、流利度和发音。每个方面由标准1到标准5组成。如果70%的学生能够在每个口语方面达到标准4,那么研究结果就被认为是成功的。初步研究后,进行第一轮。结果不符合成功的标准,因此进行了第二轮。第二个周期结束后,后测成绩有了很大的提高,70%的学生达到了及格分数。结果表明,使用讲故事的方法可以提高学生的口语能力。
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引用次数: 0
NILAI KARAKTER TANGGUNG JAWAB DALAM BUKU CERITA ANAK KELUARGA CEMARA KARYA ARSWENDO ATMOWILOTO ARSWENDO ATMOWILOTO的故事书中的角色价值
Pub Date : 2022-05-11 DOI: 10.53873/culture.v9i1.286
M. Budiman, I. Listyarini
This study aims to analyze the value of the character of responsibility in the Cemara Family Children's Storybook by Arswendo Atmowiloto. This type of research is a qualitative research with descriptive method. The data in this study was carried out using the Cemara Family story book which contains character values. The sample was taken using purposive sampling, namely from thirty-nine subtitles, fifteen subtitles were taken from 3 sets of titles as samples. Based on the results of the analysis of research data through descriptions, it was found that the character values ​​in the Cemara Family children's story book by Arswendo Atmowiloto were found. The value of the character is shown through the sentences in each story. Of all the stories analyzed, there are 12 stories that show the value of the character of responsibility.
本研究旨在分析Arswendo Atmowiloto的《Cemara家庭儿童故事书》中责任性格的价值。这类研究是采用描述性方法的定性研究。本研究中的数据是使用Cemara家族故事书进行的,其中包含人物价值观。样本采用有目的抽样,即从39个字幕中,从3组字幕中抽取15个字幕作为样本。通过描述对研究数据进行分析的结果,发现Arswendo Atmowiloto的Cemara Family儿童故事书中的人物价值。人物的价值是通过每个故事中的句子来体现的。在分析的所有故事中,有12个故事显示了责任品格的价值。
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引用次数: 1
THE IMPROVEMENT OF MISPRONUNCIATION ENCOUNTERED BY MOST YOUNG ENGLISH LEARNERS 大多数年轻英语学习者遇到的发音错误的改进
Pub Date : 2022-05-11 DOI: 10.53873/culture.v9i1.243
D. Agustine, Indah Arvianti, E. Heriyanto
Mispronunciation is a critical issue encountered by most young English learners in a second language learning that causes low spoken English proficiency, which plays important roles today. The objectives of this study were to identify the segmental changes resulted in the articulation of English mispronounced words produced by most young learners, to describe the different elements between Indonesian and English sound systems, and to explain the phonological interference of mother tongue in English mispronunciation. This study uses descriptive qualitative research design performed on ten primary school students selected by using purposive sampling in Semarang. Data were collected by using simak method and analyzed by using padan fonetik artikulatoris method. The data suggest that the majority of the participants had difficulty in articulating the words with absent phonemic segments /ɪ, æ, əː, ɔ, ʌ, eɪ, ʊə, ɪə, aɪə, ʃ, θ, ð, ʒ, voiced v/, silent letters , spelling patterns , and tricky words including several English borrowings that have inconsistent spelling pronunciation. The results showed that the interference of L1 sounds and pronunciation rules occurred through substitution of closest native sounds for absent phonemes, insertion of native sounds, and negative transfer of L1 spelling pronunciation. It can be concluded that most of the young learners mispronounced on words with absent phonemic segments, silent letters, spelling patterns of many letters combination, and several English borrowings.
发音错误是大多数年轻英语学习者在第二语言学习中遇到的一个关键问题,它导致英语口语水平低下,在今天起着重要的作用。本研究的目的是找出大多数年轻学习者在英语发音错误时产生的音段变化,描述印尼语和英语语音系统之间的不同因素,并解释母语在英语发音错误中的语音干扰。本研究采用描述性质的研究设计,选取三宝垄地区10名小学生为研究对象,采用有目的抽样的方法。数据采集采用simak法,分析采用padan fonetik artikulatoris法。数据表明,大多数参与者在发音没有音位的单词/ /、æ、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、/ /、不发音的字母、拼写模式,以及包括几个拼写发音不一致的英语借词在内的棘手单词时存在困难。结果表明,母语语音与语音规则的干扰主要表现为:用最接近的母语语音替代缺失的音素、插入母语语音以及母语拼写语音的负迁移。结果表明,少儿英语学习者在缺少音段的单词、不发音的字母、多种字母组合的拼写模式以及一些英语借词上的发音错误居多。
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引用次数: 0
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Jurnal CULTURE (Culture, Language, and Literature Review)
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