Pub Date : 2022-03-15DOI: 10.1080/1553118X.2022.2032079
Sun-Young Park, B. T. Loo
ABSTRACT Utilizing big-data analytics for crowdfunding platforms (e.g., AngelList and Crunchbase) and social media sites (e.g., Facebook and Twitter), this study investigates the impact of social media marketing on the start-up fundraising success through the lens of social capital theory. The results show that cognitive, structural, and relational dimensions of social capital sources served as predictors of fundraising for start-ups. Specifically, shared values (e.g., the number of followers, the number of investors of start-up companies) and attention (e.g., product/service descriptions and videos), which account for the cognitive dimension, positively led to the increased amount of investor funding. Trust (e.g., the quality rating, the number of rounds of funding, and the number of investors) as the subconstruct of the relational dimension was a determinant of fundraising. Social interaction ties (e.g., the number of likes, the number of social media followers) were found to increase the amount of funding as an aspect of the structural dimension. The results of a further analysis demonstrate a process of social capital formation by examining the effect of social interaction ties on the amount of funding mediated by shared values and trust. The current study contributes to extend knowledge on the start-up communication aligned with a resource-driven view of strategy.
{"title":"The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis","authors":"Sun-Young Park, B. T. Loo","doi":"10.1080/1553118X.2022.2032079","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2032079","url":null,"abstract":"ABSTRACT Utilizing big-data analytics for crowdfunding platforms (e.g., AngelList and Crunchbase) and social media sites (e.g., Facebook and Twitter), this study investigates the impact of social media marketing on the start-up fundraising success through the lens of social capital theory. The results show that cognitive, structural, and relational dimensions of social capital sources served as predictors of fundraising for start-ups. Specifically, shared values (e.g., the number of followers, the number of investors of start-up companies) and attention (e.g., product/service descriptions and videos), which account for the cognitive dimension, positively led to the increased amount of investor funding. Trust (e.g., the quality rating, the number of rounds of funding, and the number of investors) as the subconstruct of the relational dimension was a determinant of fundraising. Social interaction ties (e.g., the number of likes, the number of social media followers) were found to increase the amount of funding as an aspect of the structural dimension. The results of a further analysis demonstrate a process of social capital formation by examining the effect of social interaction ties on the amount of funding mediated by shared values and trust. The current study contributes to extend knowledge on the start-up communication aligned with a resource-driven view of strategy.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"313 - 331"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46466192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2021.2005069
Z. Chen, June Y. Lee
ABSTRACT Drawing on interdisciplinary insights from relationship management theory, social capital theory, and transnational entrepreneurship literature, this study explores how Korean-American female transnational entrepreneurs (FTEs) cultivate relationships with their publics and identify and build social capital on social media. In-depth interviews with 16 Korean American FTEs who are social media-based, small-business owners in the San Francisco Bay Area and Silicon Valley revealed that FTEs identified customers, business partners, and social media influencers as their key publics. Findings also revealed that in addition to FTEs’ unique practices of relationship cultivation strategies identified in existing literature (e.g., networking, sharing tasks, being unconditionally supportive, saying win–win or no deal), new strategies (e.g., sharing identity and interest, proactive outreach, and focusing on social over parasocial relationships) were also discovered. FTEs had the essential need for bonding social capital with the supplement of bridging social capital garnered on social media. Findings also showed the transnational nature of structural and relational social capital, as well as the importance of cultural heritage in cognitive social capital. Theoretical and practical implications were discussed.
{"title":"Relationship Cultivation and Social Capital: Female Transnational Entrepreneurs’ Relationship-Based Communication on Social Media","authors":"Z. Chen, June Y. Lee","doi":"10.1080/1553118X.2021.2005069","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2005069","url":null,"abstract":"ABSTRACT Drawing on interdisciplinary insights from relationship management theory, social capital theory, and transnational entrepreneurship literature, this study explores how Korean-American female transnational entrepreneurs (FTEs) cultivate relationships with their publics and identify and build social capital on social media. In-depth interviews with 16 Korean American FTEs who are social media-based, small-business owners in the San Francisco Bay Area and Silicon Valley revealed that FTEs identified customers, business partners, and social media influencers as their key publics. Findings also revealed that in addition to FTEs’ unique practices of relationship cultivation strategies identified in existing literature (e.g., networking, sharing tasks, being unconditionally supportive, saying win–win or no deal), new strategies (e.g., sharing identity and interest, proactive outreach, and focusing on social over parasocial relationships) were also discovered. FTEs had the essential need for bonding social capital with the supplement of bridging social capital garnered on social media. Findings also showed the transnational nature of structural and relational social capital, as well as the importance of cultural heritage in cognitive social capital. Theoretical and practical implications were discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"182 - 205"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45324186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2021.2011732
Soojin Kim, Lisa Tam, Seung Bach
ABSTRACT To provide insights into start-ups’ reputation management, this study aims to explore how employees of a start-up, being, in a broad sense, an entrepreneurial firm, evaluate their employer on an employer review platform. Specifically, it compares the reputational opportunities and challenges of TikTok as a start-up and Snapchat as a more established company in the same industry. It explores the cognitive and evaluative representations employees associate with their employers in reviews. To do this, a total of 644 English-language employee reviews were collected from Glassdoor, an employer review platform on which former and current employees anonymously post reviews about their organizations. Content analysis was then conducted, unveiling 14 thematic topics. The top three most frequently mentioned topics were work environment, co-workers, and salaries and benefits. A comparison of the two companies showed that TikTok received a proportionately higher number of positive reviews about career progression opportunities, work environment, and office and location. However, it also received proportionately more negative reviews on work arrangements, salaries and benefits, and intrinsic rewards. Theoretical and empirical implications are discussed.
{"title":"Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat","authors":"Soojin Kim, Lisa Tam, Seung Bach","doi":"10.1080/1553118X.2021.2011732","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2011732","url":null,"abstract":"ABSTRACT To provide insights into start-ups’ reputation management, this study aims to explore how employees of a start-up, being, in a broad sense, an entrepreneurial firm, evaluate their employer on an employer review platform. Specifically, it compares the reputational opportunities and challenges of TikTok as a start-up and Snapchat as a more established company in the same industry. It explores the cognitive and evaluative representations employees associate with their employers in reviews. To do this, a total of 644 English-language employee reviews were collected from Glassdoor, an employer review platform on which former and current employees anonymously post reviews about their organizations. Content analysis was then conducted, unveiling 14 thematic topics. The top three most frequently mentioned topics were work environment, co-workers, and salaries and benefits. A comparison of the two companies showed that TikTok received a proportionately higher number of positive reviews about career progression opportunities, work environment, and office and location. However, it also received proportionately more negative reviews on work arrangements, salaries and benefits, and intrinsic rewards. Theoretical and empirical implications are discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"291 - 312"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45695740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2022.2032716
Mia Thyregod Rasmussen
ABSTRACT Start-ups operating under conditions of uncertainty and limited resources face several challenges for strategic internal communication. Meanwhile, their efforts in welcoming newcomers are of vital importance for the achievement of organisational success. This study investigates what the start-up context means for strategic organisational entry communication. Following a review of research at the intersection of HRM and entrepreneurship with implications for strategic entry communication, entrepreneurs and newcomers in six start-ups were interviewed. A thematic analysis resulted in the identification of three themes of challenges for strategic communication connected to welcoming newcomers in start-ups, namely: Aspects related to the overall organisational context and situation, aspects related to newcomers’ job content and design, and finally entrepreneurs’ communication skills, knowledge, and time resources. The discussion shows implications of the start-up context for strategic organisational entry communication as regards opportunities for strategic communication, as well as the content and form of the strategic entry communication. The study contributes to the body of knowledge on strategic communication in start-ups by drawing on research from the intersection of HRM and entrepreneurship, as well as generating new empirical insights highlighting challenges to strategic internal communication in start-ups, especially for the purpose of welcoming newcomers.
{"title":"Welcoming Newcomers in Start-Ups: Challenges for Strategic Internal Communication","authors":"Mia Thyregod Rasmussen","doi":"10.1080/1553118X.2022.2032716","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2032716","url":null,"abstract":"ABSTRACT Start-ups operating under conditions of uncertainty and limited resources face several challenges for strategic internal communication. Meanwhile, their efforts in welcoming newcomers are of vital importance for the achievement of organisational success. This study investigates what the start-up context means for strategic organisational entry communication. Following a review of research at the intersection of HRM and entrepreneurship with implications for strategic entry communication, entrepreneurs and newcomers in six start-ups were interviewed. A thematic analysis resulted in the identification of three themes of challenges for strategic communication connected to welcoming newcomers in start-ups, namely: Aspects related to the overall organisational context and situation, aspects related to newcomers’ job content and design, and finally entrepreneurs’ communication skills, knowledge, and time resources. The discussion shows implications of the start-up context for strategic organisational entry communication as regards opportunities for strategic communication, as well as the content and form of the strategic entry communication. The study contributes to the body of knowledge on strategic communication in start-ups by drawing on research from the intersection of HRM and entrepreneurship, as well as generating new empirical insights highlighting challenges to strategic internal communication in start-ups, especially for the purpose of welcoming newcomers.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"273 - 290"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46907822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2021.2014502
Y. Ji, Z. Chen, L. Men
ABSTRACT This study took a personification approach and examined how strategic communication influences the development of startup corporate character and associated outcomes in China. Specifically, it examined the relationships among startups’ symmetrical communication model, startup characters of agreeableness, enterprise, competence, and ruthlessness, customer identification with the startup, and eventually, customer advocacy. Results from an online survey with 641 startup customers in China revealed the importance of practicing symmetrical communication at startups, which effectively helps shape startup character. In turn, startup corporate character would affect customer identification with the startup, which eventually contributes to customer advocacy. This study provides valuable theoretical grounds to advance the growing literature on corporate character, stakeholders-organization identification, and symmetrical communication, emphasizing a unique startup context in the culturally distinctive market of China. It also provides practical insights for startup leaders, communication practitioners, and entrepreneurs on how to build a favorable corporate character, strengthen connections with customers, and win support from customers.
{"title":"Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy","authors":"Y. Ji, Z. Chen, L. Men","doi":"10.1080/1553118X.2021.2014502","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2014502","url":null,"abstract":"ABSTRACT This study took a personification approach and examined how strategic communication influences the development of startup corporate character and associated outcomes in China. Specifically, it examined the relationships among startups’ symmetrical communication model, startup characters of agreeableness, enterprise, competence, and ruthlessness, customer identification with the startup, and eventually, customer advocacy. Results from an online survey with 641 startup customers in China revealed the importance of practicing symmetrical communication at startups, which effectively helps shape startup character. In turn, startup corporate character would affect customer identification with the startup, which eventually contributes to customer advocacy. This study provides valuable theoretical grounds to advance the growing literature on corporate character, stakeholders-organization identification, and symmetrical communication, emphasizing a unique startup context in the culturally distinctive market of China. It also provides practical insights for startup leaders, communication practitioners, and entrepreneurs on how to build a favorable corporate character, strengthen connections with customers, and win support from customers.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"239 - 254"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45343033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2022.2027772
Sanna Ala-Kortesmaa, Tomi Laapotti, Leena Mikkola
ABSTRACT In this qualitative case study, positioning itself within the social constructionist approach, we aimed to investigate and interpret identity narration and organizational identity in strategic external and internal communication at the health technology startup company Naava Group Oy. By analyzing three different datasets (Twitter, blog posts, and interviews), we examined how organizational identity was emerged and which way it was strategic in storytelling and narratives. The results indicate that the startup's strategic social media identity storytelling seemed strategically crafted, as various voices were detected to narrate the same stories that repeated the same narrative content. The study also interestingly reveals that the four identities emerging from narrative storytelling were interpermeable and strongly connected to the narratives’ content. The social media narratives and identities varied slightly during the 8-year period that the datasets, in total, covered. However, the identities communicated on social media were more coherent than the internal identities expressed by employees. The findings suggest that, in strong startup identity creation, the cohesiveness of the identity storytelling, the voices that narrate the identity construction, and the content and temporal dimensions of the narrated stories are strategic key factors.
在这个定性案例研究中，我们定位于社会建构主义方法，旨在调查和解释健康技术创业公司Naava Group Oy的战略外部和内部沟通中的身份叙事和组织认同。通过分析三个不同的数据集(Twitter、博客文章和访谈)，我们研究了组织身份是如何出现的，以及它在讲故事和叙述中的战略方式。结果表明，这家初创公司的社交媒体身份叙事策略似乎是经过精心策划的，因为他们发现了不同的声音，讲述相同的故事，重复相同的叙事内容。有趣的是，该研究还揭示了叙事性故事中出现的四种身份是相互渗透的，并且与叙事内容密切相关。总的来说，在数据集涵盖的8年期间，社交媒体的叙述和身份略有不同。然而，在社交媒体上沟通的身份比员工表达的内部身份更连贯。研究结果表明，在强势创业公司身份创作中，身份叙事的凝聚力、身份构建的叙事声音、叙事故事的内容和时间维度是战略关键因素。
{"title":"Narrative Start-up Identity Construction as Strategic Communication","authors":"Sanna Ala-Kortesmaa, Tomi Laapotti, Leena Mikkola","doi":"10.1080/1553118X.2022.2027772","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2027772","url":null,"abstract":"ABSTRACT In this qualitative case study, positioning itself within the social constructionist approach, we aimed to investigate and interpret identity narration and organizational identity in strategic external and internal communication at the health technology startup company Naava Group Oy. By analyzing three different datasets (Twitter, blog posts, and interviews), we examined how organizational identity was emerged and which way it was strategic in storytelling and narratives. The results indicate that the startup's strategic social media identity storytelling seemed strategically crafted, as various voices were detected to narrate the same stories that repeated the same narrative content. The study also interestingly reveals that the four identities emerging from narrative storytelling were interpermeable and strongly connected to the narratives’ content. The social media narratives and identities varied slightly during the 8-year period that the datasets, in total, covered. However, the identities communicated on social media were more coherent than the internal identities expressed by employees. The findings suggest that, in strong startup identity creation, the cohesiveness of the identity storytelling, the voices that narrate the identity construction, and the content and temporal dimensions of the narrated stories are strategic key factors.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"222 - 238"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44045296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2021.1976784
Vidhi Chaudhri, J. Pridmore, C. Mauck
ABSTRACT The proliferation of start-ups and their contribution to the global economy is well-documented as is their high failure rate, a paradox attributable in large part to the inadequate attention start-ups ascribe to establishing a strong brand. Premised on the idea that brand-building is an active process of meaning-making and an assemblage of layers of professional and material activities, our study offers an empirically grounded approach to start-up branding. Based on an inductive analysis of interviews with co-founders of 15 start-up and scale-up brands, we propose a process framework of start-up branding that highlights the strategic communication processes by which entrepreneurs bring their products to market. Through this contribution, we make clear that entrepreneurial brand building is not a one-size-fits all process and that there is no linear pathway. While the framework is not predictive of success, it is indicative of a new formulation of how strategic communication can be used to understand and evaluate brand processes within entrepreneurial organizations.
{"title":"Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges","authors":"Vidhi Chaudhri, J. Pridmore, C. Mauck","doi":"10.1080/1553118X.2021.1976784","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1976784","url":null,"abstract":"ABSTRACT The proliferation of start-ups and their contribution to the global economy is well-documented as is their high failure rate, a paradox attributable in large part to the inadequate attention start-ups ascribe to establishing a strong brand. Premised on the idea that brand-building is an active process of meaning-making and an assemblage of layers of professional and material activities, our study offers an empirically grounded approach to start-up branding. Based on an inductive analysis of interviews with co-founders of 15 start-up and scale-up brands, we propose a process framework of start-up branding that highlights the strategic communication processes by which entrepreneurs bring their products to market. Through this contribution, we make clear that entrepreneurial brand building is not a one-size-fits all process and that there is no linear pathway. While the framework is not predictive of success, it is indicative of a new formulation of how strategic communication can be used to understand and evaluate brand processes within entrepreneurial organizations.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"206 - 221"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45919533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2022.2040165
A. Godulla, L. Men
ABSTRACT This editorial introduces start-ups as critical drivers of growth in modern economies and gives an overview on existing research about young and innovative companies in the field of strategic communication. It also provides an overview of the articles published in this special issue.
{"title":"Start-up and Entrepreneurial Communication","authors":"A. Godulla, L. Men","doi":"10.1080/1553118X.2022.2040165","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2040165","url":null,"abstract":"ABSTRACT This editorial introduces start-ups as critical drivers of growth in modern economies and gives an overview on existing research about young and innovative companies in the field of strategic communication. It also provides an overview of the articles published in this special issue.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"127 - 133"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41474184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2021.2015689
Britta M. Gossel
ABSTRACT This article aims to build a better understanding of entrepreneurial communication and strategic communication. The term entrepreneurial is finding its way into the discussion of communication science in general and strategic communication in particular, for example, through the consideration of startups. So far, the term entrepreneurial communication remains vague, is hardly defined and is not systematically distinguished from strategic communication. By applying an analogies lens in the context of problematizing, differences between the terms entrepreneurial and strategic in entrepreneurial communication and strategic communication are explored based on selected given definitions. As a result, three unifying dimensions – development stage, mode, and logic – are developed to highlight fundamental differences between the two terms. To create potential for a future creation of entrepreneurial communication as research program, and to elaborate on future potential for strategic communication in relation to this, central theoretical approaches in entrepreneurship research and their potential to research entrepreneurial communication are explored.
{"title":"Analogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research","authors":"Britta M. Gossel","doi":"10.1080/1553118X.2021.2015689","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2015689","url":null,"abstract":"ABSTRACT This article aims to build a better understanding of entrepreneurial communication and strategic communication. The term entrepreneurial is finding its way into the discussion of communication science in general and strategic communication in particular, for example, through the consideration of startups. So far, the term entrepreneurial communication remains vague, is hardly defined and is not systematically distinguished from strategic communication. By applying an analogies lens in the context of problematizing, differences between the terms entrepreneurial and strategic in entrepreneurial communication and strategic communication are explored based on selected given definitions. As a result, three unifying dimensions – development stage, mode, and logic – are developed to highlight fundamental differences between the two terms. To create potential for a future creation of entrepreneurial communication as research program, and to elaborate on future potential for strategic communication in relation to this, central theoretical approaches in entrepreneurship research and their potential to research entrepreneurial communication are explored.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"134 - 156"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45314618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1080/1553118X.2021.2023544
Cornelia Wolf, A. Godulla, L. Beck, Lea Neubert
ABSTRACT Start-ups differ from established organizations in having limited routines and undergoing constant change that shapes their communicative structures. Although they are dependent on successful internal communication, its importance as a strategic discipline seems underestimated in practice. In addition, research on internal communication in start-ups has so far only focused on several sub-areas. In this article, internal communication is, in a first step, defined as a subdiscipline of strategic communication and elaborated on from the perspective of the Four Flows Model in order to allow a holistic view on internal communication. Secondly, we ask what role is attributed to strategic internal communication in start-ups across different stages of development in academic research and practice. Answers are provided through a multi-method design consisting of a systematic literature review in the fields of strategic communication, business management, and entrepreneurship, and 12 guided interviews with representatives of start-ups. Although both literature and interviewees identify internal communication as crucial to the success of start-ups, it mainly results from routine and is rarely strategically derived or evaluated. This study provides a more detailed insight into the role of strategic communication in start-ups, to which further studies can refer in order to fill the research gaps discussed.
{"title":"The Role of Internal Communication in Start-ups: State of Research and Practical Approaches","authors":"Cornelia Wolf, A. Godulla, L. Beck, Lea Neubert","doi":"10.1080/1553118X.2021.2023544","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2023544","url":null,"abstract":"ABSTRACT Start-ups differ from established organizations in having limited routines and undergoing constant change that shapes their communicative structures. Although they are dependent on successful internal communication, its importance as a strategic discipline seems underestimated in practice. In addition, research on internal communication in start-ups has so far only focused on several sub-areas. In this article, internal communication is, in a first step, defined as a subdiscipline of strategic communication and elaborated on from the perspective of the Four Flows Model in order to allow a holistic view on internal communication. Secondly, we ask what role is attributed to strategic internal communication in start-ups across different stages of development in academic research and practice. Answers are provided through a multi-method design consisting of a systematic literature review in the fields of strategic communication, business management, and entrepreneurship, and 12 guided interviews with representatives of start-ups. Although both literature and interviewees identify internal communication as crucial to the success of start-ups, it mainly results from routine and is rarely strategically derived or evaluated. This study provides a more detailed insight into the role of strategic communication in start-ups, to which further studies can refer in order to fill the research gaps discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"255 - 272"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49551333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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