Pub Date : 2022-06-27DOI: 10.1080/17543266.2022.2089240
Charles Freeman, B. Orzada, K. Cobb, Amit Talukder
ABSTRACT Sustainability adoption in the collegiate athletic uniform market, while gaining popularity, remains a significant concern. The purpose of this project was to engage students in a problem-based learning assignment focused on sourcing collegiate athletic uniforms and training gear from 100% sustainable or regional (within 100 miles) sources. Student teams selected a sport and met with coaches, equipment managers, and players to design and develop uniforms and training apparel to be sourced from Oeko-Tex certified manufacturers or regional producers. Post-production interviews were conducted with teams to evaluate their understanding of sustainability and its impact on sourcing decisions. Overall, student teams reported the difficulty with sustainably sourcing materials, which provides the industry an opportunity to ease this process. In doing so, future product developers will choose to source sustainably.
{"title":"Being part of a winning team: a problem-based approach to teach sustainability adoption in collegiate athletic uniforms","authors":"Charles Freeman, B. Orzada, K. Cobb, Amit Talukder","doi":"10.1080/17543266.2022.2089240","DOIUrl":"https://doi.org/10.1080/17543266.2022.2089240","url":null,"abstract":"ABSTRACT Sustainability adoption in the collegiate athletic uniform market, while gaining popularity, remains a significant concern. The purpose of this project was to engage students in a problem-based learning assignment focused on sourcing collegiate athletic uniforms and training gear from 100% sustainable or regional (within 100 miles) sources. Student teams selected a sport and met with coaches, equipment managers, and players to design and develop uniforms and training apparel to be sourced from Oeko-Tex certified manufacturers or regional producers. Post-production interviews were conducted with teams to evaluate their understanding of sustainability and its impact on sourcing decisions. Overall, student teams reported the difficulty with sustainably sourcing materials, which provides the industry an opportunity to ease this process. In doing so, future product developers will choose to source sustainably.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"26 1","pages":"14 - 21"},"PeriodicalIF":0.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75723523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-21DOI: 10.1080/17543266.2022.2089239
Silvia Blas Riesgo, M. Lavanga, M. Codina
ABSTRACT This research identifies and portrays the under-researched segment of sustainable fashion consumers, drawing a comparison with the average consumers in Spain, and defines the drivers and barriers for sustainable fashion consumption, further contributing to the attitude-behaviour gap literature. Based on a sample of 1,063 respondents and 23 focus group participants, and following the Theory of Planned Behaviour, the results indicate that lack of trust in fashion companies and their sustainable statements is the main reason preventing consumers from buying sustainable products or doing it more often, followed by higher prices. It appears that the more sustainably conscious consumers are, the less they buy brand-new, preferring alternatives such as second-hand (mainly) and renting. Sustainable fashion consumers demonstrate greater fashion consciousness, environmental concern, perceived consumer effectiveness, and a higher subjective norm than average consumers. Conversely, price is still a critical purchasing driver for the average consumer.
{"title":"Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers","authors":"Silvia Blas Riesgo, M. Lavanga, M. Codina","doi":"10.1080/17543266.2022.2089239","DOIUrl":"https://doi.org/10.1080/17543266.2022.2089239","url":null,"abstract":"ABSTRACT This research identifies and portrays the under-researched segment of sustainable fashion consumers, drawing a comparison with the average consumers in Spain, and defines the drivers and barriers for sustainable fashion consumption, further contributing to the attitude-behaviour gap literature. Based on a sample of 1,063 respondents and 23 focus group participants, and following the Theory of Planned Behaviour, the results indicate that lack of trust in fashion companies and their sustainable statements is the main reason preventing consumers from buying sustainable products or doing it more often, followed by higher prices. It appears that the more sustainably conscious consumers are, the less they buy brand-new, preferring alternatives such as second-hand (mainly) and renting. Sustainable fashion consumers demonstrate greater fashion consciousness, environmental concern, perceived consumer effectiveness, and a higher subjective norm than average consumers. Conversely, price is still a critical purchasing driver for the average consumer.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"1 - 13"},"PeriodicalIF":0.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83055352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-10DOI: 10.1080/17543266.2022.2083694
Kirsty Bennetta, Jemma Helen Oeppen Hill
ABSTRACT The research focused on consumer perceptions of sustainability within the fashion industry and how influential education is in changing consumer habits and increasing the likelihood of sustainable consumption. The research, using a mixed-method approach, also asks what drivers are needed to support this transition. Using a quantitative survey widely distributed (varied sample) and qualitative semi-structured individuals with fashion students, results show that education on what sustainability means for fashion is largely gained through mainstream social media and documentaries with no formal compulsory education in place. It shows that many consumers saw sustainability as a motivating factor in purchasing; however, price was still a barrier for most. Respondents believed that intervention in school curricula was the best way to educate future generations about sustainability and that having the skills to maintain longevity in clothing use was a key factor to a more sustainable fashion future.
{"title":"Educating for change?: An investigation into consumers’ perception of sustainability and the educational drivers needed to support sustainable consumption","authors":"Kirsty Bennetta, Jemma Helen Oeppen Hill","doi":"10.1080/17543266.2022.2083694","DOIUrl":"https://doi.org/10.1080/17543266.2022.2083694","url":null,"abstract":"ABSTRACT The research focused on consumer perceptions of sustainability within the fashion industry and how influential education is in changing consumer habits and increasing the likelihood of sustainable consumption. The research, using a mixed-method approach, also asks what drivers are needed to support this transition. Using a quantitative survey widely distributed (varied sample) and qualitative semi-structured individuals with fashion students, results show that education on what sustainability means for fashion is largely gained through mainstream social media and documentaries with no formal compulsory education in place. It shows that many consumers saw sustainability as a motivating factor in purchasing; however, price was still a barrier for most. Respondents believed that intervention in school curricula was the best way to educate future generations about sustainability and that having the skills to maintain longevity in clothing use was a key factor to a more sustainable fashion future.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"79 1","pages":"418 - 429"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80661594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-10DOI: 10.1080/17543266.2022.2084773
Karen Ryan
ABSTRACT The Visual Research Abstract (VRA) was initially conceived as a pedagogical strategy to assist undergraduate students to navigate and understand the structure of their dissertation and the theoretical activities relating to fashion research at its earliest stages. The paper is guided by action research and collects data using a structured online questionnaire across the third-year (L. 6) and second-year (L. 5) fashion students at a UK Arts University and is aimed to evaluate and refine the pedagogical method. The research explores the student experience regarding their application of the tool, and the proposed strategies for refinement. The findings reveal that the VRA is a useful pedagogical strategy in fashion education to navigate the theoretical structure of the written dissertation closely aligned to a student’s final major project. Consequently, this approach has been discussed in the paper and adopted by several subject disciplines within the Arts University environment.
{"title":"Re-Framing the arts dissertation: the visual research abstract as an alternative, innovative and creative approach to fashion research.","authors":"Karen Ryan","doi":"10.1080/17543266.2022.2084773","DOIUrl":"https://doi.org/10.1080/17543266.2022.2084773","url":null,"abstract":"ABSTRACT The Visual Research Abstract (VRA) was initially conceived as a pedagogical strategy to assist undergraduate students to navigate and understand the structure of their dissertation and the theoretical activities relating to fashion research at its earliest stages. The paper is guided by action research and collects data using a structured online questionnaire across the third-year (L. 6) and second-year (L. 5) fashion students at a UK Arts University and is aimed to evaluate and refine the pedagogical method. The research explores the student experience regarding their application of the tool, and the proposed strategies for refinement. The findings reveal that the VRA is a useful pedagogical strategy in fashion education to navigate the theoretical structure of the written dissertation closely aligned to a student’s final major project. Consequently, this approach has been discussed in the paper and adopted by several subject disciplines within the Arts University environment.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"55 1","pages":"440 - 449"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87269909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-04DOI: 10.1080/17543266.2022.2071468
May Chae
ABSTRACT Although previous studies have investigated issues related to disabled people’s social appearance and the shopping barriers younger generations face, the literature has not focused on people with mobility impairments while taking into consideration of factors in gender differences. Therefore, the purpose of this study was twofold: to conduct clothing needs assessment of people aged 18 and older with mobility impairments and to compare clothing needs assessments between genders, applying the functional, expressive, and aesthetic (FEA) needs model. The study, through personal interviews, found 10 major themes pertaining to FEA needs. Men and women from their early 20s to mid-60s did not differ greatly in their perception of clothing issues. Regardless of gender or age, the participants believed that retailers should provide more accessible clothing options that meet their needs, promoting the products at consumer-friendly price points.
{"title":"Gender differences in adaptive clothing: applying functional, expressive, and aesthetic (FEA) needs of people with movement impairments","authors":"May Chae","doi":"10.1080/17543266.2022.2071468","DOIUrl":"https://doi.org/10.1080/17543266.2022.2071468","url":null,"abstract":"ABSTRACT Although previous studies have investigated issues related to disabled people’s social appearance and the shopping barriers younger generations face, the literature has not focused on people with mobility impairments while taking into consideration of factors in gender differences. Therefore, the purpose of this study was twofold: to conduct clothing needs assessment of people aged 18 and older with mobility impairments and to compare clothing needs assessments between genders, applying the functional, expressive, and aesthetic (FEA) needs model. The study, through personal interviews, found 10 major themes pertaining to FEA needs. Men and women from their early 20s to mid-60s did not differ greatly in their perception of clothing issues. Regardless of gender or age, the participants believed that retailers should provide more accessible clothing options that meet their needs, promoting the products at consumer-friendly price points.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"22 1","pages":"360 - 370"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81705218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-02DOI: 10.1080/17543266.2022.2083695
Jeongah Shin, Yoo‐Kyoung Seock
ABSTRACT The study investigated the relationship between consumer subjective well-being and conscious mimicry consumption. Due to social media's increased impact on human behaviour, the study also explored the role of Instagram activities (broadcasting, browsing, and interaction) in mediating that relationship. A total of 233 responses were analyzed using SPSS. Hypotheses were tested using Hayes’ PROCESS macro Model 4 with a parallel multiple mediator model. The findings show that subjective well-being has a positive effect on mimicry consumption and Instagram activity. Also, this Instagram activity further leads to mimicry consumption. These findings reframe mimicry consumption by exploring the role of social media and the positive psychology behind it.
{"title":"The new face of mimicry consumption: understanding the mediating role of social media","authors":"Jeongah Shin, Yoo‐Kyoung Seock","doi":"10.1080/17543266.2022.2083695","DOIUrl":"https://doi.org/10.1080/17543266.2022.2083695","url":null,"abstract":"ABSTRACT The study investigated the relationship between consumer subjective well-being and conscious mimicry consumption. Due to social media's increased impact on human behaviour, the study also explored the role of Instagram activities (broadcasting, browsing, and interaction) in mediating that relationship. A total of 233 responses were analyzed using SPSS. Hypotheses were tested using Hayes’ PROCESS macro Model 4 with a parallel multiple mediator model. The findings show that subjective well-being has a positive effect on mimicry consumption and Instagram activity. Also, this Instagram activity further leads to mimicry consumption. These findings reframe mimicry consumption by exploring the role of social media and the positive psychology behind it.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"73 1","pages":"430 - 439"},"PeriodicalIF":0.0,"publicationDate":"2022-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85741290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-26DOI: 10.1080/17543266.2022.2078892
Sookhyun Kim
ABSTRACT The purpose of this study is to examine consumers’ intentions to use retail technologies and to identify factors that affect their decision by extending the Technology Acceptance Model. This study employs Regression and Partial Least Squares Structural Equation Modeling to test the same construct in the proposed model, and the results were compared to find out similarities and differences. The result shows that depending on the consumers’ shopping orientation profile, they evaluated a technology differently. Also, depending on the types of technology, the factors that significantly affect consumers’ intentions to use are different. For an unfamiliar technology, consumers need to evaluate before confirming their intention to use (i.e. the mediating effect of evaluation between consumer’s profile and intention to use). Not all technologies require high usefulness for high intention to use, contrary to previous research. The PLS-SEM analysis was more appropriate than the regression for a newly developed model.
{"title":"Retail Technology Acceptance Model for online at offline (O@O): Comparing different generations of data analysis techniques","authors":"Sookhyun Kim","doi":"10.1080/17543266.2022.2078892","DOIUrl":"https://doi.org/10.1080/17543266.2022.2078892","url":null,"abstract":"ABSTRACT The purpose of this study is to examine consumers’ intentions to use retail technologies and to identify factors that affect their decision by extending the Technology Acceptance Model. This study employs Regression and Partial Least Squares Structural Equation Modeling to test the same construct in the proposed model, and the results were compared to find out similarities and differences. The result shows that depending on the consumers’ shopping orientation profile, they evaluated a technology differently. Also, depending on the types of technology, the factors that significantly affect consumers’ intentions to use are different. For an unfamiliar technology, consumers need to evaluate before confirming their intention to use (i.e. the mediating effect of evaluation between consumer’s profile and intention to use). Not all technologies require high usefulness for high intention to use, contrary to previous research. The PLS-SEM analysis was more appropriate than the regression for a newly developed model.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"29 1","pages":"394 - 406"},"PeriodicalIF":0.0,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85489197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-26DOI: 10.1080/17543266.2022.2078891
G. Kaner, L. Baruh
ABSTRACT The hazardous impact of the fashion industry has prompted institutions, manufacturers, and brands to provide more sustainable conditions. However, many consumers have little of knowledge about sustainable fashion products and procedures. This study provides findings on fashion consumers’ informational needs on sustainability, and strategies for communicating sustainable fashion product information. The data comes from six focus group meetings and two conference workshops. The findings indicate that consumers generally think of sustainability in fashion as related to five criteria: material and procedure, environmental impact, animal welfare, human welfare, and product care. Furthermore, the findings underscore four related but distinct consumer personas (named by the researchers: romantic optimists, egocentrics, confused Alecs, and gloomies) based on their informational needs, motivation to increase sustainability literacy, and sustainability-related behaviour in fashion. These personas and criteria can be utilised to segment consumers and tailor communication and marketing strategies to enhance fashion consumers’ sustainable behaviour.
{"title":"How to speak ‘sustainable fashion’: four consumer personas and five criteria for sustainable fashion communication","authors":"G. Kaner, L. Baruh","doi":"10.1080/17543266.2022.2078891","DOIUrl":"https://doi.org/10.1080/17543266.2022.2078891","url":null,"abstract":"ABSTRACT The hazardous impact of the fashion industry has prompted institutions, manufacturers, and brands to provide more sustainable conditions. However, many consumers have little of knowledge about sustainable fashion products and procedures. This study provides findings on fashion consumers’ informational needs on sustainability, and strategies for communicating sustainable fashion product information. The data comes from six focus group meetings and two conference workshops. The findings indicate that consumers generally think of sustainability in fashion as related to five criteria: material and procedure, environmental impact, animal welfare, human welfare, and product care. Furthermore, the findings underscore four related but distinct consumer personas (named by the researchers: romantic optimists, egocentrics, confused Alecs, and gloomies) based on their informational needs, motivation to increase sustainability literacy, and sustainability-related behaviour in fashion. These personas and criteria can be utilised to segment consumers and tailor communication and marketing strategies to enhance fashion consumers’ sustainable behaviour.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"205 1","pages":"385 - 393"},"PeriodicalIF":0.0,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73237366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-20DOI: 10.1080/17543266.2022.2078893
E. McKinney, Huanjiao Dong
ABSTRACT Developing new concepts is essential to the fashion designer’s job. Designers often create original design concepts through design research using sketchbooks and mood boards. Students must learn these skills to be prepared for their careers. However, there has been scant research on teaching sketchbook practices, students’ design research method preferences, barriers to using these skills, and students’ attitudes towards using these skills. This knowledge is needed for instructors to prepare students. A scaffolded assignment series was developed and delivered to 18 students in a 400-level course to teach design research skills. After completing the assignments and an apparel design project, students reported their perceptions, challenges, and attitudes toward using the learned design research skills. Instructional scaffolding was an effective strategy for students to learn design research skills. Insights were yielded into students’ research method choices, perceived benefits, barriers, and attitudes, which may support future instruction of students in design research.
{"title":"Fashion design students’ self-evaluation of usage, benefits, and attitudes toward using design research sketchbook skills: a scaffolded pedagogical approach","authors":"E. McKinney, Huanjiao Dong","doi":"10.1080/17543266.2022.2078893","DOIUrl":"https://doi.org/10.1080/17543266.2022.2078893","url":null,"abstract":"ABSTRACT Developing new concepts is essential to the fashion designer’s job. Designers often create original design concepts through design research using sketchbooks and mood boards. Students must learn these skills to be prepared for their careers. However, there has been scant research on teaching sketchbook practices, students’ design research method preferences, barriers to using these skills, and students’ attitudes towards using these skills. This knowledge is needed for instructors to prepare students. A scaffolded assignment series was developed and delivered to 18 students in a 400-level course to teach design research skills. After completing the assignments and an apparel design project, students reported their perceptions, challenges, and attitudes toward using the learned design research skills. Instructional scaffolding was an effective strategy for students to learn design research skills. Insights were yielded into students’ research method choices, perceived benefits, barriers, and attitudes, which may support future instruction of students in design research.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"40 1","pages":"407 - 417"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76316578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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