Pub Date : 2023-03-24DOI: 10.1080/17543266.2023.2180541
Suna Brand, B. Jacobs, H. Taljaard-Swart
ABSTRACT The purpose of the study was to explore the motivational drivers and barriers that influence consumers' participation in three online collaborative clothing consumption models (i.e. renting, swapping and buying second-hand clothing). A survey was used to collect primary data from South African consumers (n = 766) aged 19 years and older, who shopped online. Exploratory and confirmatory factor analyses were performed to uncover the factors influencing participation in the three models. Subsequently, three multiple regression models determined which drivers and barriers influenced the particular collaborative clothing consumption model. A collaborative lifestyle was the only driver for renting while swapping was positively affected by hedonic dimensions, collaborative lifestyle and economic benefits, and negatively impacted by hygiene issues, unfamiliarity with the concept and materialism. Motivational drivers for buying second-hand clothing were hedonic dimensions, environmental benefits, and economic benefits, while hygiene issues, unfamiliarity with the concept, online trust issues, and materialism prohibited second-hand buying.
{"title":"I rent, swap or buy second-hand – comparing antecedents for online collaborative clothing consumption models","authors":"Suna Brand, B. Jacobs, H. Taljaard-Swart","doi":"10.1080/17543266.2023.2180541","DOIUrl":"https://doi.org/10.1080/17543266.2023.2180541","url":null,"abstract":"ABSTRACT\u0000 The purpose of the study was to explore the motivational drivers and barriers that influence consumers' participation in three online collaborative clothing consumption models (i.e. renting, swapping and buying second-hand clothing). A survey was used to collect primary data from South African consumers (n = 766) aged 19 years and older, who shopped online. Exploratory and confirmatory factor analyses were performed to uncover the factors influencing participation in the three models. Subsequently, three multiple regression models determined which drivers and barriers influenced the particular collaborative clothing consumption model. A collaborative lifestyle was the only driver for renting while swapping was positively affected by hedonic dimensions, collaborative lifestyle and economic benefits, and negatively impacted by hygiene issues, unfamiliarity with the concept and materialism. Motivational drivers for buying second-hand clothing were hedonic dimensions, environmental benefits, and economic benefits, while hygiene issues, unfamiliarity with the concept, online trust issues, and materialism prohibited second-hand buying.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76626986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-22DOI: 10.1080/17543266.2023.2190167
S. Lee, Ian R. Mull, L. Agnew
ABSTRACT Social media and social media education has permeated fashion merchandising programmes. At the same time, social media influencers have become an essential marketing and advertising strategy for fashion brands to reach consumers. Traditional educational models, such as classroom lectures and textbooks help expose students to theoretical learning outcomes, but they can lack real-world applications, problem-solving, and self-reflection. Therefore, this paper introduces an experiential learning project that provides students real-world applications regarding social media influencer marketing as ‘lived experiences’. Specifically, the project provided students with an opportunity to become an Instagram influencer by creating unique and engaging content for cotton fibres and textiles. An experiential learning model was used as the framework for this project and assisted in the creation of a student competition. Through the project’s four-stage process, students demonstrated positive learning outcomes, skills, and knowledge relevant to social media, social media influencers, and fashion marketing.
{"title":"Teaching effective Instagram marketing strategies using an experiential learning project for cotton fibres and textiles","authors":"S. Lee, Ian R. Mull, L. Agnew","doi":"10.1080/17543266.2023.2190167","DOIUrl":"https://doi.org/10.1080/17543266.2023.2190167","url":null,"abstract":"ABSTRACT Social media and social media education has permeated fashion merchandising programmes. At the same time, social media influencers have become an essential marketing and advertising strategy for fashion brands to reach consumers. Traditional educational models, such as classroom lectures and textbooks help expose students to theoretical learning outcomes, but they can lack real-world applications, problem-solving, and self-reflection. Therefore, this paper introduces an experiential learning project that provides students real-world applications regarding social media influencer marketing as ‘lived experiences’. Specifically, the project provided students with an opportunity to become an Instagram influencer by creating unique and engaging content for cotton fibres and textiles. An experiential learning model was used as the framework for this project and assisted in the creation of a student competition. Through the project’s four-stage process, students demonstrated positive learning outcomes, skills, and knowledge relevant to social media, social media influencers, and fashion marketing.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84426412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-16DOI: 10.1080/17543266.2023.2173309
J. S. Ji, Yhe-Young Lee
ABSTRACT The purpose of this study is to analyse the cultural meanings embedded in Korean fashion designers’ works and broaden the scope of fashion design analysis methods by applying Greimas’ model for the generative trajectory of meaning. Greimas’ model is built on three levels: deep level, surface level, and expression level. To conduct the study, 11 Korean fashion designers were selected and 1324 of their designs were analysed. First, the seme analysis at the expression level was conducted. Second, at the surface level, the episememes were drawn. At the deep level, aesthetic features of episememes resulted in the extraction of sublimity and humour analysed from most of the Korean fashion designers’ works. Mut was interpreted as a cultural meaning embedded in the sublimity and humour of the Korean fashion designers’ works.
{"title":"A case study on fashion design analysis applying Greimas’ model for the generative trajectory of meaning","authors":"J. S. Ji, Yhe-Young Lee","doi":"10.1080/17543266.2023.2173309","DOIUrl":"https://doi.org/10.1080/17543266.2023.2173309","url":null,"abstract":"ABSTRACT The purpose of this study is to analyse the cultural meanings embedded in Korean fashion designers’ works and broaden the scope of fashion design analysis methods by applying Greimas’ model for the generative trajectory of meaning. Greimas’ model is built on three levels: deep level, surface level, and expression level. To conduct the study, 11 Korean fashion designers were selected and 1324 of their designs were analysed. First, the seme analysis at the expression level was conducted. Second, at the surface level, the episememes were drawn. At the deep level, aesthetic features of episememes resulted in the extraction of sublimity and humour analysed from most of the Korean fashion designers’ works. Mut was interpreted as a cultural meaning embedded in the sublimity and humour of the Korean fashion designers’ works.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87727812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-06DOI: 10.1080/17543266.2023.2173310
Kendra Lapolla, Lauren Copeland
ABSTRACT Students who are highly collaborative continue to gain value in the workplace. It is imperative then for higher education to cultivate collaborative students through learning environments that foster teamwork, critical thinking, communication, and creative problem solving. The researchers used a project-based assignment to illustrate an active learning approach where collaboration between 40 senior fashion merchandising and design students was implemented in a capstone course. A post project survey was conducted at the end of the semester through the online platform Qualtrics. Findings from this project illustrated how student learning was positively impacted and could be replicated in other collaborative learning environments. Students strengthened communication skills with those outside of their close discipline and practiced negotiation skills between varied disciplines to create a cohesive apparel collection. Students were able to acquire a wider understanding of their specialised roles within the fashion industry through an applied real-world project.
{"title":"Industry scenarios in the classroom: A case for design and merchandising student collaboration","authors":"Kendra Lapolla, Lauren Copeland","doi":"10.1080/17543266.2023.2173310","DOIUrl":"https://doi.org/10.1080/17543266.2023.2173310","url":null,"abstract":"ABSTRACT Students who are highly collaborative continue to gain value in the workplace. It is imperative then for higher education to cultivate collaborative students through learning environments that foster teamwork, critical thinking, communication, and creative problem solving. The researchers used a project-based assignment to illustrate an active learning approach where collaboration between 40 senior fashion merchandising and design students was implemented in a capstone course. A post project survey was conducted at the end of the semester through the online platform Qualtrics. Findings from this project illustrated how student learning was positively impacted and could be replicated in other collaborative learning environments. Students strengthened communication skills with those outside of their close discipline and practiced negotiation skills between varied disciplines to create a cohesive apparel collection. Students were able to acquire a wider understanding of their specialised roles within the fashion industry through an applied real-world project.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79293500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-03DOI: 10.1080/17543266.2022.2158237
Chanmi Hwang, A. Ghalachyan, Serena Song
ABSTRACT The purpose of this study was to explore how the new virtual learning environment has influenced apparel and textiles students’ learning experiences during the COVID-19 pandemic. The study aimed to explore 1) the positive and negative effects of the new virtual learning environment on academic learning, 2) students’ perceptions of online learning tools and 3) students’ perceptions in regard to their employment prospects after graduation and their career in the apparel industry. The results revealed that motivation was a major factor that influenced students to engage in learning in a virtual learning environment. Students found synchronous lectures, guest speakers, and recordings of synchronous lectures to be effective and enhance their sense of social belonging and their motivation. Students also perceived that the job market would be more competitive, and they were underprepared for employment. Suggestions are made for instructors to help increase students’ motivation to learn in a virtual environment.
{"title":"Exploring student experiences with a virtual learning environment in an apparel and textiles curriculum during the COVID-19 pandemic","authors":"Chanmi Hwang, A. Ghalachyan, Serena Song","doi":"10.1080/17543266.2022.2158237","DOIUrl":"https://doi.org/10.1080/17543266.2022.2158237","url":null,"abstract":"ABSTRACT\u0000 The purpose of this study was to explore how the new virtual learning environment has influenced apparel and textiles students’ learning experiences during the COVID-19 pandemic. The study aimed to explore 1) the positive and negative effects of the new virtual learning environment on academic learning, 2) students’ perceptions of online learning tools and 3) students’ perceptions in regard to their employment prospects after graduation and their career in the apparel industry. The results revealed that motivation was a major factor that influenced students to engage in learning in a virtual learning environment. Students found synchronous lectures, guest speakers, and recordings of synchronous lectures to be effective and enhance their sense of social belonging and their motivation. Students also perceived that the job market would be more competitive, and they were underprepared for employment. Suggestions are made for instructors to help increase students’ motivation to learn in a virtual environment.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89202510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-26DOI: 10.1080/17543266.2022.2140362
A. Binhajib, E. McKinney, R. Eike
ABSTRACT Virtual reality (VR) is an emerging technology in garment design that has demonstrated promising student achievement results (Wyss et al., 2014 [Cotton Island: Students’ learning motivation using a virtual world. Decision Sciences Journal of Innovative Education, 12(3), 219–232]). When educators and institutions adopt new technologies, they need to consider how the unfamiliar technology will affect student’s self-efficacy levels and to design lesson plans accordingly. Therefore, the purpose of this initial study is to examine students’ self-efficacy levels toward the adoption of VR as a design sketching tool. A multiple case study design was employed in this study. Eight undergraduate Apparel Design students enrolled in an Apparel Design course constituted the sample. Data were collected using a self-efficacy scale, and open-ended questions. The data examined levels of self-efficacy in VR use as well as factors that impacted those levels. The findings failed to show differences among factors that influence students’ self-efficacy in VR usage at each self-efficacy level. Based on the findings, research propositions were confirmed or modified, or were additionally proposed.
{"title":"Examining apparel design students’ self-efficacy towards using virtual reality in the design process","authors":"A. Binhajib, E. McKinney, R. Eike","doi":"10.1080/17543266.2022.2140362","DOIUrl":"https://doi.org/10.1080/17543266.2022.2140362","url":null,"abstract":"ABSTRACT Virtual reality (VR) is an emerging technology in garment design that has demonstrated promising student achievement results (Wyss et al., 2014 [Cotton Island: Students’ learning motivation using a virtual world. Decision Sciences Journal of Innovative Education, 12(3), 219–232]). When educators and institutions adopt new technologies, they need to consider how the unfamiliar technology will affect student’s self-efficacy levels and to design lesson plans accordingly. Therefore, the purpose of this initial study is to examine students’ self-efficacy levels toward the adoption of VR as a design sketching tool. A multiple case study design was employed in this study. Eight undergraduate Apparel Design students enrolled in an Apparel Design course constituted the sample. Data were collected using a self-efficacy scale, and open-ended questions. The data examined levels of self-efficacy in VR use as well as factors that impacted those levels. The findings failed to show differences among factors that influence students’ self-efficacy in VR usage at each self-efficacy level. Based on the findings, research propositions were confirmed or modified, or were additionally proposed.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78817241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-19DOI: 10.1080/17543266.2022.2155254
Eundeok Kim
ABSTRACT In order to offer students a thorough understanding of the complexity of trend analysis and forecasting and prepare them to be socially responsible citizens and professionals, the author developed an industry-academic collaboration and problem-based service-learning project for a Trend Analysis and Forecasting course. The purpose of this study was first, to explore the characteristics of problem-based service learning; second, to propose a problem-based service-learning model to guide its implementation into a learning exercise; and third, to present a case study of a problem-based service-learning project with industry-academic collaboration that was systemically implemented into a course and discuss its outcomes. Students’ participation in the project developed their sense of civic responsibility and critical-thinking skills while enhancing their discipline-specific learning. This study will help educators better understand problem-based service learning as a viable pedagogical approach and inspire them to effectively implement it into a curriculum.
{"title":"Industry-academic collaboration and problem-based service learning implemented into a trend analysis and forecasting course","authors":"Eundeok Kim","doi":"10.1080/17543266.2022.2155254","DOIUrl":"https://doi.org/10.1080/17543266.2022.2155254","url":null,"abstract":"ABSTRACT In order to offer students a thorough understanding of the complexity of trend analysis and forecasting and prepare them to be socially responsible citizens and professionals, the author developed an industry-academic collaboration and problem-based service-learning project for a Trend Analysis and Forecasting course. The purpose of this study was first, to explore the characteristics of problem-based service learning; second, to propose a problem-based service-learning model to guide its implementation into a learning exercise; and third, to present a case study of a problem-based service-learning project with industry-academic collaboration that was systemically implemented into a course and discuss its outcomes. Students’ participation in the project developed their sense of civic responsibility and critical-thinking skills while enhancing their discipline-specific learning. This study will help educators better understand problem-based service learning as a viable pedagogical approach and inspire them to effectively implement it into a curriculum.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77209185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-08DOI: 10.1080/17543266.2022.2154396
Julia Wilfling, G. Havenith, Margherita Raccuglia, S. Hodder
ABSTRACT The lack of sensorial input in the e-commerce domain impairs consumers’ online apparel purchases. Therefore, it is important to identify possible compensatory cues to present the ‘feel’ of a garment in an enhanced way. This study investigates how visual interpretation of the feel of fabrics is related to the actual feel. Haptic textile attributes of seven fabric swatches were quantified in an online questionnaire (part I), simulating an online shopping experience. Separately, a physical assessment of samples mailed to participants (part II), simulating an in-person shopping experience, was performed. Part I and II comprised 20 participants each. No robust significant difference was found between sex. The comparison of the visual only and the visual-haptic assessment showed higher variability and lower scores of the haptic attributes in the visual only session. Especially textile surface structure related haptic attributes could not be conveyed visually and needed tactile sensory input to assess.
{"title":"Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making","authors":"Julia Wilfling, G. Havenith, Margherita Raccuglia, S. Hodder","doi":"10.1080/17543266.2022.2154396","DOIUrl":"https://doi.org/10.1080/17543266.2022.2154396","url":null,"abstract":"ABSTRACT The lack of sensorial input in the e-commerce domain impairs consumers’ online apparel purchases. Therefore, it is important to identify possible compensatory cues to present the ‘feel’ of a garment in an enhanced way. This study investigates how visual interpretation of the feel of fabrics is related to the actual feel. Haptic textile attributes of seven fabric swatches were quantified in an online questionnaire (part I), simulating an online shopping experience. Separately, a physical assessment of samples mailed to participants (part II), simulating an in-person shopping experience, was performed. Part I and II comprised 20 participants each. No robust significant difference was found between sex. The comparison of the visual only and the visual-haptic assessment showed higher variability and lower scores of the haptic attributes in the visual only session. Especially textile surface structure related haptic attributes could not be conveyed visually and needed tactile sensory input to assess.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77351179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1080/17543266.2022.2150447
Nívea das Virgens, Susana Silva, Erika Laranjeira
ABSTRACT The Textile and Clothing Industry plays a key role in the world’s economy. Over the last decades, increasing consumption and the emergence of ‘Fast Fashion’ made this sector one of the most harmful to the environment. The effects are felt over the entire life cycle of garments. This article focuses on the possible contribution of second-hand sales to reduce the negative environmental impacts in the context of a circular economy. By using the case study of Humana, a second-hand store, this article analyses the positive effects of clothing reuse on the environment, applying a mathematical model. From 2016 to 2020, Humana sold 1426 tons of garments in Portugal, saving 18,574,473 kg of CO2eq emissions, 80,342,082 m3 of water consumption, and 121,941 MWh of energy consumption. However, results also show a low percentage of sales when compared to collected items. Improvement in second-hand clothing markets is necessary for Portugal, and policy promotion could be useful.
{"title":"Applications of the circular economy to the second-hand textile and clothing market: the case of Humana in Portugal","authors":"Nívea das Virgens, Susana Silva, Erika Laranjeira","doi":"10.1080/17543266.2022.2150447","DOIUrl":"https://doi.org/10.1080/17543266.2022.2150447","url":null,"abstract":"ABSTRACT The Textile and Clothing Industry plays a key role in the world’s economy. Over the last decades, increasing consumption and the emergence of ‘Fast Fashion’ made this sector one of the most harmful to the environment. The effects are felt over the entire life cycle of garments. This article focuses on the possible contribution of second-hand sales to reduce the negative environmental impacts in the context of a circular economy. By using the case study of Humana, a second-hand store, this article analyses the positive effects of clothing reuse on the environment, applying a mathematical model. From 2016 to 2020, Humana sold 1426 tons of garments in Portugal, saving 18,574,473 kg of CO2eq emissions, 80,342,082 m3 of water consumption, and 121,941 MWh of energy consumption. However, results also show a low percentage of sales when compared to collected items. Improvement in second-hand clothing markets is necessary for Portugal, and policy promotion could be useful.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74273307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1080/17543266.2022.2142677
Pantxika Ospital, Dimitri Masson, Cédrick Béler, J. Legardeur
ABSTRACT In the textile industry, corporate transparency does not provide information about products that would allow customers to make informed purchases. Based on a literature review, the concept of product transparency is defined as the disclosure of information concerning a specific product about traceability and sustainability conditions for the supplier, as well as the entire lifecycle and the buying firm's purchasing practices. A field study in the current fashion landscape evaluated the situation of actual practices concerning transparency and compared information available online and in-store regarding both product transparency and corporate transparency. The information available at the time of purchase is limited and even more so on the internet. An experiment with a brand to create a customer information model for a specific product focuses on the importance of traceability for gathering the information necessary. The authors discuss the necessity of centralising information in a Digital Product Passport for greater transparency.
{"title":"Toward product transparency: communicating traceability information to consumers","authors":"Pantxika Ospital, Dimitri Masson, Cédrick Béler, J. Legardeur","doi":"10.1080/17543266.2022.2142677","DOIUrl":"https://doi.org/10.1080/17543266.2022.2142677","url":null,"abstract":"ABSTRACT In the textile industry, corporate transparency does not provide information about products that would allow customers to make informed purchases. Based on a literature review, the concept of product transparency is defined as the disclosure of information concerning a specific product about traceability and sustainability conditions for the supplier, as well as the entire lifecycle and the buying firm's purchasing practices. A field study in the current fashion landscape evaluated the situation of actual practices concerning transparency and compared information available online and in-store regarding both product transparency and corporate transparency. The information available at the time of purchase is limited and even more so on the internet. An experiment with a brand to create a customer information model for a specific product focuses on the importance of traceability for gathering the information necessary. The authors discuss the necessity of centralising information in a Digital Product Passport for greater transparency.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89850815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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