Pub Date : 2022-05-05DOI: 10.1080/17543266.2022.2072958
R. McQueen, L. McNeill, Anika Kozlowski, Ayesha Jain
ABSTRACT As awareness grows of the detrimental environmental impacts of the fashion industry, an increasing number of consumers are indicating a willingness to consume more sustainably. Part of sustainable clothing consumption includes extending clothing life through repair of worn or damaged garments. Younger consumers are an important demographic who consume and dispose of the majority of fashion garments. This study examined the influence of environmental awareness, frugality, style longevity and quality consciousness on garment repair by young consumers. A survey was conducted using established scales. Hypotheses were tested using a structural equation model. Environmental awareness, frugality and quality consciousness directly influenced garment repair. However, style longevity did not directly influence repair. Style longevity may indirectly influence repair through quality consciousness, as consumers seeking long-lasting quality clothing are more likely to engage in repair. This study contributes to the emerging literature that seeks to understand the consumers’ behaviours that prolong clothing life.
{"title":"Frugality, style longevity and garment repair – environmental attitudes and consumption behaviour amongst young Canadian fashion consumers","authors":"R. McQueen, L. McNeill, Anika Kozlowski, Ayesha Jain","doi":"10.1080/17543266.2022.2072958","DOIUrl":"https://doi.org/10.1080/17543266.2022.2072958","url":null,"abstract":"ABSTRACT As awareness grows of the detrimental environmental impacts of the fashion industry, an increasing number of consumers are indicating a willingness to consume more sustainably. Part of sustainable clothing consumption includes extending clothing life through repair of worn or damaged garments. Younger consumers are an important demographic who consume and dispose of the majority of fashion garments. This study examined the influence of environmental awareness, frugality, style longevity and quality consciousness on garment repair by young consumers. A survey was conducted using established scales. Hypotheses were tested using a structural equation model. Environmental awareness, frugality and quality consciousness directly influenced garment repair. However, style longevity did not directly influence repair. Style longevity may indirectly influence repair through quality consciousness, as consumers seeking long-lasting quality clothing are more likely to engage in repair. This study contributes to the emerging literature that seeks to understand the consumers’ behaviours that prolong clothing life.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"24 1 1","pages":"371 - 384"},"PeriodicalIF":0.0,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80247064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-05DOI: 10.1080/17543266.2022.2071467
Meegan Feori-Payne, E. McKinney
ABSTRACT The purpose of this paper was to explore apparel product developers’ experiences with microfoundations of dynamic capabilities while at work. A phenomenological qualitative approach was pursued to complete in-depth interviews and analyze the data. Apparel product developers were interviewed because literature supports that product development constitutes a dynamic capability. The findings of this study propose a conceptual framework that explains the experiences of apparel product developers with the microfoundations dynamic capabilities. The conceptual framework illustrates inhibitors, facilitators, and occurrences of the microfoundations for apparel product developers and can facilitate strategic and innovative decisions for firms and inform academic programmes. This study offers new insight into the microfoundations of dynamic capabilities from the perspectives and experiences of apparel product developers. It also proposes that non-managerial personnel can initiate and complete the microfoundations of dynamic capabilities: Sensing, seizing, and reconfiguring.
{"title":"Microfoundations of dynamic capabilities: experiences of apparel product developers","authors":"Meegan Feori-Payne, E. McKinney","doi":"10.1080/17543266.2022.2071467","DOIUrl":"https://doi.org/10.1080/17543266.2022.2071467","url":null,"abstract":"ABSTRACT The purpose of this paper was to explore apparel product developers’ experiences with microfoundations of dynamic capabilities while at work. A phenomenological qualitative approach was pursued to complete in-depth interviews and analyze the data. Apparel product developers were interviewed because literature supports that product development constitutes a dynamic capability. The findings of this study propose a conceptual framework that explains the experiences of apparel product developers with the microfoundations dynamic capabilities. The conceptual framework illustrates inhibitors, facilitators, and occurrences of the microfoundations for apparel product developers and can facilitate strategic and innovative decisions for firms and inform academic programmes. This study offers new insight into the microfoundations of dynamic capabilities from the perspectives and experiences of apparel product developers. It also proposes that non-managerial personnel can initiate and complete the microfoundations of dynamic capabilities: Sensing, seizing, and reconfiguring.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"120 1","pages":"351 - 359"},"PeriodicalIF":0.0,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87736267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-04DOI: 10.1080/17543266.2022.2071139
A. Sayem
The aim of digitalising the fashion industry was to streamline the design, production and business of physical products for the real world and to achieve sustainability with the help of different digital tools. However, with the recent emergence of the metaverse, the parallel world in virtual reality, a new horizon of digital fashion has been opened. In general, the innovations in digital fashion can be clustered into the following four themes – (1) Digital design and e-prototyping, (2) Digital business and promotion, (3) Digital human and metaverse, and (4) Digital apparel and smart e-technology (Figure 1). This special issue presents eight research articles and two reviews covering the first two themes of digital fashion innovations – (1) Digital design and e-prototyping and (2) Digital business and promotion. Computer-aided design (CAD) is among the first few digital elements entered into the fashion industry and education. There are many CAD systems for two-dimensional (2D) and three-dimensional (3D) design development that are being used in the industry today (Sayem, Kennon, & Clarke, 2010). Traditionally, the face-to-face teaching approach has been most effective for teaching these CAD software packages in academic set-ups. However, the COVID-19 pandemic forced us to move to a virtual mode of teaching across the world for the most of 2020 and 2021. Likewise, the tutors of fashion CAD had to adopt the new normal quickly and deliver the practical teaching elements of CAD over the online platforms, such as Zoom, MS Teams and Google Meet, etc. Lee (2021) looked into the effectiveness of online fashion CAD teaching in South Korea during the pandemic. They compared the grades and results of two groups of fashion CAD students: one group was taught 2D CAD systems offline in 2019, and the other group was taught the same systems online in 2020. Their finding is promising, and it shows that higher scores and grades were achieved by the online-taught students than the offline-taught cohorts. Although we do not have readily available similar studies from other countries to compare the finding, Lee’s (2021) study will give some confidence to the employers and educators about the knowledge and skills gained by students taught remotely during the pandemic. Pattern cutting is the first technical step in the apparel manufacturing process that starts materialising a design into a real wearable product in a set of technical drawings. In a mass production scenario, the pattern pieces of multiple sizes of same style of a garment are arranged into a rectangular area, known as a marker, matching the dimension of the cutting table and fabric width. The pattern cutting process, including marker making, is one of the most labour-intensive and least efficient processes in terms of waste generation within the fashion design and development cycle and is responsible for an average of fifteen percent fabric wastage (Ramkalaon and Sayem 2020). ElShishtawy, Sinha, and Benne
{"title":"Digital fashion innovations for the real world and metaverse","authors":"A. Sayem","doi":"10.1080/17543266.2022.2071139","DOIUrl":"https://doi.org/10.1080/17543266.2022.2071139","url":null,"abstract":"The aim of digitalising the fashion industry was to streamline the design, production and business of physical products for the real world and to achieve sustainability with the help of different digital tools. However, with the recent emergence of the metaverse, the parallel world in virtual reality, a new horizon of digital fashion has been opened. In general, the innovations in digital fashion can be clustered into the following four themes – (1) Digital design and e-prototyping, (2) Digital business and promotion, (3) Digital human and metaverse, and (4) Digital apparel and smart e-technology (Figure 1). This special issue presents eight research articles and two reviews covering the first two themes of digital fashion innovations – (1) Digital design and e-prototyping and (2) Digital business and promotion. Computer-aided design (CAD) is among the first few digital elements entered into the fashion industry and education. There are many CAD systems for two-dimensional (2D) and three-dimensional (3D) design development that are being used in the industry today (Sayem, Kennon, & Clarke, 2010). Traditionally, the face-to-face teaching approach has been most effective for teaching these CAD software packages in academic set-ups. However, the COVID-19 pandemic forced us to move to a virtual mode of teaching across the world for the most of 2020 and 2021. Likewise, the tutors of fashion CAD had to adopt the new normal quickly and deliver the practical teaching elements of CAD over the online platforms, such as Zoom, MS Teams and Google Meet, etc. Lee (2021) looked into the effectiveness of online fashion CAD teaching in South Korea during the pandemic. They compared the grades and results of two groups of fashion CAD students: one group was taught 2D CAD systems offline in 2019, and the other group was taught the same systems online in 2020. Their finding is promising, and it shows that higher scores and grades were achieved by the online-taught students than the offline-taught cohorts. Although we do not have readily available similar studies from other countries to compare the finding, Lee’s (2021) study will give some confidence to the employers and educators about the knowledge and skills gained by students taught remotely during the pandemic. Pattern cutting is the first technical step in the apparel manufacturing process that starts materialising a design into a real wearable product in a set of technical drawings. In a mass production scenario, the pattern pieces of multiple sizes of same style of a garment are arranged into a rectangular area, known as a marker, matching the dimension of the cutting table and fabric width. The pattern cutting process, including marker making, is one of the most labour-intensive and least efficient processes in terms of waste generation within the fashion design and development cycle and is responsible for an average of fifteen percent fabric wastage (Ramkalaon and Sayem 2020). ElShishtawy, Sinha, and Benne","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"483 1","pages":"139 - 141"},"PeriodicalIF":0.0,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77476066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-13DOI: 10.1080/17543266.2022.2059577
Sejin Kim
ABSTRACT Digital moving images and storytelling method are increasingly used for fashion presentation in the digital media environment. However, there has been a lack of the education for fashion students. This study aims at considering action learning as an effective learning method for fashion students who specially are unfamiliar with digital film making. A three-unit teaching plan based on an action learning curriculum for digital fashion film production education was designed and its teaching method applied to practicum classes. The result reflected that the education had a potential to improve the expression ability of fashion design. The application of the action learning method for non-practical fashion students is shown to achieve the following: (1) A high learning effect for a limited time in acquiring the new programme required in the practicum class. (2) Efficiency in developing rich research and ideas from various perspectives, (3) Strengthening responsibility. (4) Improving problem-solving ability.
{"title":"Effect of action learning on digital storytelling education for fashion students","authors":"Sejin Kim","doi":"10.1080/17543266.2022.2059577","DOIUrl":"https://doi.org/10.1080/17543266.2022.2059577","url":null,"abstract":"ABSTRACT Digital moving images and storytelling method are increasingly used for fashion presentation in the digital media environment. However, there has been a lack of the education for fashion students. This study aims at considering action learning as an effective learning method for fashion students who specially are unfamiliar with digital film making. A three-unit teaching plan based on an action learning curriculum for digital fashion film production education was designed and its teaching method applied to practicum classes. The result reflected that the education had a potential to improve the expression ability of fashion design. The application of the action learning method for non-practical fashion students is shown to achieve the following: (1) A high learning effect for a limited time in acquiring the new programme required in the practicum class. (2) Efficiency in developing rich research and ideas from various perspectives, (3) Strengthening responsibility. (4) Improving problem-solving ability.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"331 - 341"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89434445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-29DOI: 10.1080/17543266.2022.2056641
Kristian Hogans, Yoo‐Kyoung Seock
ABSTRACT This study explored male athletes’ body image perceptions and how sociocultural influences and athletic uniforms may contribute to their perception. An open-ended survey was used to gather information from 75 current and former football athletes. Study results showed that athletes perceive inconsistencies between their own bodies and the ‘ideal’ male body, that sociocultural images and comments from others strongly influence athletes’ perceptions of their bodies, and that football athletic uniforms also affect athletes’ body images. This study contributes to an under-investigated area of research concerning male athletes and body image. The researchers discussed the body image issues male athletes face and offered suggestions for more inclusive athletic uniform marketing and athletic programs.
{"title":"Body image of male college athletes: the role of uniforms and socio-cultural ideals on the perceptions of body image","authors":"Kristian Hogans, Yoo‐Kyoung Seock","doi":"10.1080/17543266.2022.2056641","DOIUrl":"https://doi.org/10.1080/17543266.2022.2056641","url":null,"abstract":"ABSTRACT This study explored male athletes’ body image perceptions and how sociocultural influences and athletic uniforms may contribute to their perception. An open-ended survey was used to gather information from 75 current and former football athletes. Study results showed that athletes perceive inconsistencies between their own bodies and the ‘ideal’ male body, that sociocultural images and comments from others strongly influence athletes’ perceptions of their bodies, and that football athletic uniforms also affect athletes’ body images. This study contributes to an under-investigated area of research concerning male athletes and body image. The researchers discussed the body image issues male athletes face and offered suggestions for more inclusive athletic uniform marketing and athletic programs.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"87 1","pages":"322 - 330"},"PeriodicalIF":0.0,"publicationDate":"2022-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76341809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-13DOI: 10.1080/17543266.2022.2049898
B. Conroy, Juyeon Park
ABSTRACT We aimed to identify fit and comfort issues associated with the case company’s body armour and suggest recommendations to mitigate the issues, guided by the integrated three-stage process model for codesign. Thirteen collaborators participated in the codesign practice, including eight company employees (ICs) and five local police officers (ECs). This study adopted one-on-one interviews, focus groups, 3D body scanning and occupational task assessment. In Stage 1, we identified the problems with the existing body armour and areas of improvement based on the inputs from the ICs and ECs. The design solutions for the defined needs were sought in Stage 2. In Stage 3, the final outcomes were validated and approved by the collaborators. The results from this study provided the case company practical guidance to improve the body armour design, and further offer a new means of involving diverse stakeholders’ voices and perspectives in the product design and development process.
{"title":"Codesigning a ballistic body armour with an industry partner and local police officers: focused on improving ergonomic fit and comfort","authors":"B. Conroy, Juyeon Park","doi":"10.1080/17543266.2022.2049898","DOIUrl":"https://doi.org/10.1080/17543266.2022.2049898","url":null,"abstract":"ABSTRACT We aimed to identify fit and comfort issues associated with the case company’s body armour and suggest recommendations to mitigate the issues, guided by the integrated three-stage process model for codesign. Thirteen collaborators participated in the codesign practice, including eight company employees (ICs) and five local police officers (ECs). This study adopted one-on-one interviews, focus groups, 3D body scanning and occupational task assessment. In Stage 1, we identified the problems with the existing body armour and areas of improvement based on the inputs from the ICs and ECs. The design solutions for the defined needs were sought in Stage 2. In Stage 3, the final outcomes were validated and approved by the collaborators. The results from this study provided the case company practical guidance to improve the body armour design, and further offer a new means of involving diverse stakeholders’ voices and perspectives in the product design and development process.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"106 1","pages":"308 - 321"},"PeriodicalIF":0.0,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78777073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-06DOI: 10.1080/17543266.2022.2048423
Hanna Lee, Yingjiao Xu
ABSTRACT Virtual fitting rooms (VFRs) provide consumers with a fitting experience comparable to in-store fitting. However, despite the great potential of VFRs, their adoption is still in the preliminary stage. The purpose of this study was to investigate the relationship between consumers’ motivational orientations, perceptions, and their adoption intentions toward VFRs. Additionally, the moderating effects of fashion leadership and technology visibility were examined. Data were collected from 324 Korean consumers and analysed using structural equation modelling as well as multi-group comparisons. The results reveal that respective motivational orientations exerted significant influence on consumers’ perceived functional and experiential values toward VFRs, which, in turn, had a positive influence on their adoption intention. Results also suggest that fashion leadership and technology visibility moderated the importance of rendering functional and experiential features of VFRs in increasing consumer adoption of VFRs.
{"title":"Influence of motivational orientations on consumers’ adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility","authors":"Hanna Lee, Yingjiao Xu","doi":"10.1080/17543266.2022.2048423","DOIUrl":"https://doi.org/10.1080/17543266.2022.2048423","url":null,"abstract":"ABSTRACT Virtual fitting rooms (VFRs) provide consumers with a fitting experience comparable to in-store fitting. However, despite the great potential of VFRs, their adoption is still in the preliminary stage. The purpose of this study was to investigate the relationship between consumers’ motivational orientations, perceptions, and their adoption intentions toward VFRs. Additionally, the moderating effects of fashion leadership and technology visibility were examined. Data were collected from 324 Korean consumers and analysed using structural equation modelling as well as multi-group comparisons. The results reveal that respective motivational orientations exerted significant influence on consumers’ perceived functional and experiential values toward VFRs, which, in turn, had a positive influence on their adoption intention. Results also suggest that fashion leadership and technology visibility moderated the importance of rendering functional and experiential features of VFRs in increasing consumer adoption of VFRs.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"43 1","pages":"297 - 307"},"PeriodicalIF":0.0,"publicationDate":"2022-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84132670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-02DOI: 10.1080/17543266.2022.2043944
G. Hustvedt, Yu-cheng Liang
ABSTRACT The COVID-19 pandemic provides an opportunity to understand the motivations of individuals who sew face masks. This study uses an expanded Theory of Planned Behavior (TPB) model with data (n = 144) from a nationwide (United States) survey in late 2020. Data were analyzed with exploratory and confirmatory factor analysis, structural equation modelling, and multi-group comparison. Results indicated intention to sew face masks was predicted by subjective norm, perceived behaviour control, health consciousness, and fashion innovativeness. Making intention positively influenced individuals’ actual mask sewing behaviour. The relationship between making intention and actual behaviour is moderated by employment status and age.
{"title":"The decision to sew: making face masks during the COVID-19 pandemic","authors":"G. Hustvedt, Yu-cheng Liang","doi":"10.1080/17543266.2022.2043944","DOIUrl":"https://doi.org/10.1080/17543266.2022.2043944","url":null,"abstract":"ABSTRACT The COVID-19 pandemic provides an opportunity to understand the motivations of individuals who sew face masks. This study uses an expanded Theory of Planned Behavior (TPB) model with data (n = 144) from a nationwide (United States) survey in late 2020. Data were analyzed with exploratory and confirmatory factor analysis, structural equation modelling, and multi-group comparison. Results indicated intention to sew face masks was predicted by subjective norm, perceived behaviour control, health consciousness, and fashion innovativeness. Making intention positively influenced individuals’ actual mask sewing behaviour. The relationship between making intention and actual behaviour is moderated by employment status and age.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"287 - 296"},"PeriodicalIF":0.0,"publicationDate":"2022-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79846716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-29DOI: 10.1080/17543266.2022.2032383
Xiao Tong, Jin Su
ABSTRACT Despite the popularity of t-shirts and slogans' usage on t-shirts, there is virtually no empirical research on t-shirt slogans. This study aims to answer three research questions namely: (1) What are the popular t-shirt slogans? (2) Who are the companies' selling t-shirts with slogans? (3) What are the characteristics of the slogans that are liked by young consumers? Content and thematic analysis were used to analyze the responses. We believe the findings of this research can serve as a foundation for future research on t-shirt slogans and contribute to the existing body of knowledge on slogans.
{"title":"Exploring T-shirt slogans by content and thematic analysis","authors":"Xiao Tong, Jin Su","doi":"10.1080/17543266.2022.2032383","DOIUrl":"https://doi.org/10.1080/17543266.2022.2032383","url":null,"abstract":"ABSTRACT Despite the popularity of t-shirts and slogans' usage on t-shirts, there is virtually no empirical research on t-shirt slogans. This study aims to answer three research questions namely: (1) What are the popular t-shirt slogans? (2) Who are the companies' selling t-shirts with slogans? (3) What are the characteristics of the slogans that are liked by young consumers? Content and thematic analysis were used to analyze the responses. We believe the findings of this research can serve as a foundation for future research on t-shirt slogans and contribute to the existing body of knowledge on slogans.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"38 1","pages":"277 - 286"},"PeriodicalIF":0.0,"publicationDate":"2022-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73391674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-29DOI: 10.1080/17543266.2021.2025270
Diana Saiki, A. D. Adomaitis, J. Kandiah
ABSTRACT The purpose of this study was to investigate attitudes about mask characteristics among young adults. Research questions included the following: (1) How do attitudes about: Do practical characteristics of masks influence mask-wearing? and (2) Does mask style and extrinsic characteristics influence mask-wearing? A mixed-methods approach was used. In December 2020, a survey was distributed online to fashion classes in the Midwest(rural) and Northeast (urban). The questionnaire contained a demographics section, open-ended questions about participants’ attitudes about masks, questions on mask-wearing behaviour, and a list of garment characteristics. The open-ended questions were analyzed for themes. The Likert scale questions were analyzed using a Factor Analysis and Analysis of Variance. Participants regarded practical characteristics of masks over style, particularly among the urban group. Style considerations were considered, particularly colour. Brand was not considered important. This research has implications in designing and merchandising masks.
{"title":"Attitudes towards wearing masks among young adults","authors":"Diana Saiki, A. D. Adomaitis, J. Kandiah","doi":"10.1080/17543266.2021.2025270","DOIUrl":"https://doi.org/10.1080/17543266.2021.2025270","url":null,"abstract":"ABSTRACT The purpose of this study was to investigate attitudes about mask characteristics among young adults. Research questions included the following: (1) How do attitudes about: Do practical characteristics of masks influence mask-wearing? and (2) Does mask style and extrinsic characteristics influence mask-wearing? A mixed-methods approach was used. In December 2020, a survey was distributed online to fashion classes in the Midwest(rural) and Northeast (urban). The questionnaire contained a demographics section, open-ended questions about participants’ attitudes about masks, questions on mask-wearing behaviour, and a list of garment characteristics. The open-ended questions were analyzed for themes. The Likert scale questions were analyzed using a Factor Analysis and Analysis of Variance. Participants regarded practical characteristics of masks over style, particularly among the urban group. Style considerations were considered, particularly colour. Brand was not considered important. This research has implications in designing and merchandising masks.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"6 1","pages":"267 - 276"},"PeriodicalIF":0.0,"publicationDate":"2022-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81582481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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