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Categorizing Taxpayers: A Mixed-Method Study on Small Business Tax Compliance in the Philippines 纳税人分类:菲律宾小企业税收合规的混合方法研究
Pub Date : 2021-11-29 DOI: 10.21002/seam.v15i2.13295
Imelda T. Angeles
Research Aims: The purpose of this study is to determine the underlying reasons behind the management’s tax compliance and non-compliance decisions. Design/methodology/approach: This study employed a mixed-method research approach in which the scale observations of taxpayers’ tax compliance practices and the taxpayers’ lived experiences and perspectives about tax where integrated. The quantitative approach utilized binary logistic regression, and the qualitative approach used thematic and joint-result analyses. Research Findings: The integration of the two research methods revealed three distinct types of taxpayers: impulsive, reflective, and active. The result indicates that the taxpayer’s compliance behavior may have an effect on the sustainability of the country’s firms, implying that the taxpayer’s compliance behavior may manifest in management practices and governance. Theoretical Contribution/Originality: The study’s development adds to the body of knowledge of the three types of taxpayers who rationalize their tax compliance and non-compliance. These taxpayers’ characteristics are a meta-inference of the effect of tax filing experience and tax morale, and the taxpayers’ emerged attitudes substantiated by their perspective on tax. Managerial Implications in the Southeast Asian context: Tax evasion may be a symptom of a larger issue with public finance, law enforcement, organizational architecture, or an organization’s ethical standards. A complying owner or management exhibits ethical ideals in their business practices. Taxpayers’ ability and willingness to comply with tax regulations will afford management with more opportunities to attract more investors and partners because of ethical and good governance practices. Research limitations and implications:The mixed-method approach elucidates why taxpayers have diverse motivations for tax compliance. This study adds to the literature a new perspective on tax compliance.
研究目的:本研究的目的是确定管理层税务合规和不合规决策背后的潜在原因。设计/方法/方法:本研究采用混合方法研究方法,将纳税人税务合规实践的规模观察与纳税人的税务生活经验和观点相结合。定量方法采用二元逻辑回归,定性方法采用专题和联合结果分析。研究发现:两种研究方法的整合揭示了三种不同类型的纳税人:冲动性,反思性和主动性。结果表明,纳税人的合规行为可能会对国家企业的可持续性产生影响,这意味着纳税人的合规行为可能会体现在管理实践和治理中。理论贡献/独创性:本研究的发展增加了对纳税合规和不合规进行合理化的三种纳税人的知识体系。这些纳税人的特征是纳税经历和纳税士气影响的元推理,纳税人的税收观证实了他们的态度。东南亚背景下的管理启示:逃税可能是公共财政、执法、组织架构或组织道德标准等更大问题的征兆。遵守规定的所有者或管理层在其业务实践中表现出道德理想。纳税人遵守税收法规的能力和意愿将使管理层有更多的机会吸引更多的投资者和合作伙伴,因为道德和良好的治理实践。研究局限和启示:混合方法方法阐明了为什么纳税人有不同的税务合规动机。本研究为文献提供了税务合规的新视角。
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引用次数: 2
Transformational Leadership Dimensions and Job-Based Psychological Ownership as Facilitators in International Intrapreneurship of Family Firms 变革型领导维度和基于工作的心理所有权对家族企业国际内部创业的促进作用
Pub Date : 2021-11-29 DOI: 10.21002/seam.v15i2.13086
D. Luu, Thuy Huynh
Research Aims: The purpose of this study is to examine the effects of transformational leadership dimensions (TL) and job-based psychological ownership (PO) on nonfamily employee international intrapreneurship in family firms (FFs). Design/methodology/approach: The study adopted a sample of 246 key role nonfamily employees at 118 family-owned export and import SMEs in Ho Chi Minh City, Vietnam. The data are analysed using a partial least squares structural equation modelling (PLS-SEM). Results: The article identifies four dimensions of TL and international intrapreneurship in which both concepts are interlinked. Job-based PO plays a significant role in the TL dimensions’ effects on international intrapreneurship. Theoretical Contribution/Originality: The article establishes the mechanism by which TL constructs influence nonfamily employee international intrapreneurship actions by examining the mediating role of employee job-based PO in FFs. Managerial Implication in the South East Asian context: FFs need to develop the architecture and mechanisms for enabling nonfamily employees’ international intrapreneurship to be committed to TL constructs and job-based PO. Research limitation & implications: This article contributes to international business theory by interpreting the export trading results of FFs using entrepreneurship theory. However, each stage of FFs international business requires a unique set of resources. As a result, it is necessary to incorporate theoretical perspectives from both domains to explain each internationalisation stage of FFs adequately.
研究目的:本研究旨在探讨变革型领导维度(TL)和基于工作的心理所有权(PO)对家族企业非家族员工国际内部创业的影响。设计/方法/方法:本研究采用了越南胡志明市118家家族进出口中小企业的246名关键角色非家族员工作为样本。数据分析使用偏最小二乘结构方程模型(PLS-SEM)。结果:本文确定了TL和国际内部创业的四个维度,这两个概念是相互联系的。以工作为基础的外包在TL维度对国际内部创业的影响中起着显著作用。理论贡献/创新:本文通过考察员工工作型内部创业在外籍员工中的中介作用,构建了外籍员工国际化内部创业行为的影响机制。东南亚背景下的管理启示:FFs需要发展架构和机制,使非家庭员工的国际内部创业精神能够致力于TL构建和基于工作的PO。研究局限与启示:本文运用企业家精神理论解释外资企业的出口贸易结果,为国际商业理论做出贡献。然而,FFs国际业务的每个阶段都需要一套独特的资源。因此,有必要结合这两个领域的理论观点来充分解释FFs国际化的每个阶段。
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引用次数: 1
The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products 感知产品质量、品牌个性和忠诚度对科技产品品牌转换意愿的影响
Pub Date : 2021-11-29 DOI: 10.21002/seam.v15i2.13336
Lidya Nur Hanifati, Imam Salehudin
Research Aims: Laptops are essential in people's everyday lives. Since laptop utilization has been very high during the COVID-19 pandemic because of the restrictions imposed by the pandemic, many laptop manufacturers have made efforts to drive consumers to switch to their laptop brands. The main objective of this research is to examine how perceived product quality, brand personality, and loyalty affect brand switching intention. Design/methodology/approach: The data were collected online from 216 consumers. Structural Equation Modelling (SEM) was employed to analyse the data. Research Findings: The result demonstrates that perceived product quality, brand personality, and loyalty have both direct and indirect negative effects on consumers' switching intention. It is revealed that variables play a pivotal role in consumers' evaluation of laptop products and their subsequent switching intention. Theoretical Contribution/Originality: There is currently a dearth of studies testing the impact of brand personality dimensions on consumer brand identification, perceived product quality, loyalty, and switching intention. Our findings provide more insight into switching intention as a means to achieve a competitive edge in global laptop shipments during the Covid-19 pandemic. Managerial Implications in the South East Asian context: This study can serve as a comprehensive guideline for businesses to position their brands successfully to reduce any consumer switching intentions affecting their products. However, consumers' perspectives on brand personality with a laptop product affect their critical evaluations. Global laptop manufacturers should leverage brand personality to engender positive consumer evaluation and reduce switching intention. Research Limitations & Implications: Other factors beyond the scope of the research, such as brand-related factors, have many different inherent attributes (e.g., specifications, functions, designs, prices. and advancements) whose influence on switching intention needs to be considered in future research.
研究目的:笔记本电脑是人们日常生活中必不可少的。由于新冠肺炎疫情的限制,笔记本电脑的使用率一直很高,许多笔记本电脑制造商都在努力推动消费者改用他们的笔记本电脑品牌。本研究的主要目的是探讨感知产品品质、品牌个性和忠诚度如何影响品牌转换意愿。设计/方法/方法:从216名消费者中在线收集数据。采用结构方程模型(SEM)对数据进行分析。研究发现:感知产品质量、品牌个性和忠诚度对消费者转换意愿有直接和间接的负向影响。研究发现,变量在消费者对笔记本电脑产品的评价和随后的切换意愿中起着举足轻重的作用。理论贡献/原创性:目前缺乏关于品牌个性维度对消费者品牌识别、感知产品质量、忠诚度和转换意愿影响的研究。我们的研究结果为在Covid-19大流行期间将转换意图作为实现全球笔记本电脑出货量竞争优势的手段提供了更多见解。东南亚背景下的管理启示:本研究可以为企业成功定位其品牌以减少影响其产品的任何消费者转换意图提供全面指导。然而,消费者对笔记本电脑产品品牌个性的看法会影响他们的批判性评价。全球笔记本电脑制造商应利用品牌个性,产生积极的消费者评价,减少更换意愿。研究限制和启示:研究范围之外的其他因素,如品牌相关因素,具有许多不同的固有属性(例如,规格,功能,设计,价格)。这些因素对转换意愿的影响需要在未来的研究中加以考虑。
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引用次数: 6
Perception and Challenges of Select Higher Educational Institutions on its Role in the Technology Business Incubation in the Visayas, Philippines 精选高等教育机构在菲律宾米沙鄢群岛科技企业孵化中的作用的认识和挑战
Pub Date : 2021-11-29 DOI: 10.21002/seam.v15i2.13111
A. Ybañez, Siegfried D Mendoza, Cristina I. Caintic, Mae S. Sabayton
Research Aims: The present study aims to document perceptions and identify the challenges on the participation and role of technology business incubators (TBIs) of select academic institutions in Visayas, Philippines. Design/methodology/approach: It is quantitative-qualitative research, which utilized survey questionnaires and focus group discussion of twenty-five (25) key informants (KIs) from nine higher education institutions (HEIs) in the Visayas. KIs include key officials and faculty who handled research, technology transfer, business incubation, intellectual property, and/or technology licensing functions in their respective HEIs. Research Findings: All KIs were from state universities or colleges, and most KIs were female (64%), married (60%), and holders of a doctorate degree (72%). Results showed that most KIs had good knowledge of TBI operations and intellectual property rights, but acknowledged the need for developing capacities and facilities for the TBI operations. Theoretical Contribution/Originality: This study identified key challenges and concerns of the HEIs that can affect the implementation and operations of the TBI program in the Philippines which include the training needs of the faculty, lack of manpower and budget, and the sustainability of the facility/operation. The HEIs also need support from government agencies and non-government organizations. Managerial Implication in the South East Asian context: TBI can help in the improvement of the country’s innovation index, technopreneurship, and value creation. Philippine HEIs should consider the cost and sustainability of setting up TBIs as well as how they benchmark their activities against other Southeast Asian countries. Research limitation & implications: Although the sample appears to be limited, data was collected from key HEI managers and decision-makers. Therefore, this study can still provide insights for current and prospective TBIs to help address common concerns and formulate policies and strategies for the operations and sustainability of the program in their respective HEIs.
研究目的:本研究旨在记录对菲律宾米沙鄢群岛某些学术机构的技术企业孵化器(tbi)的参与和作用的看法和确定挑战。设计/方法/方法:这是一项定量定性研究,利用调查问卷和对来自米沙鄢群岛九所高等教育机构(HEIs)的二十五(25)名关键信息提供者(KIs)的焦点小组讨论。KIs包括在各自的高等教育院校负责研究、技术转让、企业孵化、知识产权和/或技术许可等工作的主要官员和教师。研究结果:所有ki都来自州立大学或学院,大多数ki是女性(64%),已婚(60%),拥有博士学位(72%)。结果表明,大多数KIs对TBI操作和知识产权有很好的了解,但承认需要发展TBI操作的能力和设施。理论贡献/独创性:本研究确定了可能影响菲律宾TBI项目实施和运营的高等教育机构面临的主要挑战和关切,包括教师的培训需求、人力和预算的缺乏以及设施/运营的可持续性。高等教育院校亦需要政府机构及非政府机构的支援。东南亚背景下的管理启示:TBI可以帮助改善国家的创新指数、技术创业和价值创造。菲律宾的高等教育机构应该考虑建立高等教育机构的成本和可持续性,以及他们如何将自己的活动与其他东南亚国家进行比较。研究限制和启示:虽然样本似乎有限,但数据是从关键的HEI管理人员和决策者那里收集的。因此,这项研究仍然可以为当前和未来的高等教育学院提供见解,帮助他们解决共同关注的问题,并为各自高等教育学院的运作和可持续性制定政策和战略。
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引用次数: 0
Export Performance of SMEs in Emerging Markets: The Role of Market Orientation, Learning and Trust 新兴市场中小企业出口绩效:市场导向、学习与信任的作用
Pub Date : 2021-05-22 DOI: 10.21002/SEAM.V15I1.13072
Daud Ismail, M. Isa
Research Aims: This study investigates the mediating role of trust in explaining the effect of learning orientation and market orientation on the export performance of small and medium enterprise (SME) exporters in emerging markets. Design/methodology/approach: Survey data from 193 Malaysian SME exporters were used to test a series of hypothesised relationships. The sample was derived from the directory of the Federation of Malaysian Manufacturers, which consists of Malaysian wholly owned cross-industry manufacturing SMEs with 10-200 full-time employees. The instrument was developed using existing scales, and the research model was estimated using partial least square structural equation modelling. Research Findings: The findings reveal that trust is directly related to export performance. Learning creates dynamism in firms' processes and enables the utilisation of information in a way that allows firms to respond to the variability of customers' needs. Theoretical Contribution/Originality: This study contributes to theoretical development by highlighting the role of learning in the relationship between market orientation and trust between SME exporters and foreign importers.  Managerial Implications in the Southeast Asian Context: Managers of small businesses in Southeast Asia should not be disconcerted by the smallness and limited resources of their firms. In an environment characterised by rapid market changes, SMEs must rely on dynamic capabilities to develop their competencies and leverage foreign partner resources. Research Limitations & Implications: First, the responses were mainly obtained from exporters. This is in contrast to a dyadic relationship, which concerns interactions between partners: exporters and importers. Second, this study is limited by its context, which is the manufacturing sector.
研究目的:本研究探讨信任在解释学习导向和市场导向对新兴市场中小企业出口商出口绩效影响中的中介作用。设计/方法/方法:使用来自193家马来西亚中小企业出口商的调查数据来检验一系列假设关系。样本来自马来西亚制造商联合会的目录,该联合会由马来西亚全资拥有的跨行业制造业中小企业组成,拥有10-200名全职员工。该仪器使用现有量表开发,研究模型使用偏最小二乘结构方程模型进行估计。研究发现:研究结果表明,信任与出口绩效直接相关。学习在企业流程中创造了活力,并使企业能够以一种允许企业对客户需求的可变性做出反应的方式利用信息。理论贡献/独创性:本研究通过强调学习在市场导向与中小企业出口商和外国进口商之间信任关系中的作用,有助于理论发展。东南亚背景下的管理启示:东南亚小企业的管理者不应因其公司规模小和资源有限而感到不安。在市场快速变化的环境中,中小企业必须依靠动态能力来发展自己的能力,并利用外国合作伙伴资源。研究局限与启示:第一,调查结果主要来自出口商。这与二元关系相反,二元关系涉及合作伙伴:出口商和进口商之间的互动。其次,本研究受限于其背景,即制造业。
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引用次数: 1
Entering the Global Market: The Role of Work Autonomy and Individual Global Mindset as Antecedents of Innovative Work Behavior in Defining Employee Task Performance 进入全球市场:工作自主性和个人全球思维作为创新工作行为在定义员工任务绩效中的前因的作用
Pub Date : 2021-05-22 DOI: 10.21002/SEAM.V15I1.13411
E. Pusparini, K. Aryasa
R esearch Aims: This study aims to highlights the role of innovative work behavior (IWB) in determining task performance. The m ain antecedents of IWB, namely work autonomy and individual global mindset, are discussed , as well as how these two key factors will detemine the degree of individual innovative behavior . Design/ M ethodology/ A pproach: This study uses a cross-sectional design with convenience sampling methods to collect primary data and Structural Equation Modelling (SEM) to test the hypothetical model and analyse the data. Research Findings: A s many as 309 points of data were received; following screening and selection protocols, the final dataset consisted of 284 responses from employees in innovation center units of a leading ICT company in Indonesia. Findings of this study indicate a positive effect of work autonomy , individual global mindset , and task performance with regard to the mediating effect of IWB. Theoretical Contribution/Originality: This study contributes in defining the positive effects of work autonomy and individual global mindset on IWB and closing the gap regarding the role of IWB in mediating the effect of work autonomy and individual global mindset upon task performance. Managerial Implication s in the Southeast Asian Context : As the local market is no longer sufficient to achieve further growth, competing firms need to enter the international or global market; this can be achieved through improved performance resulting from highly innovative behavior. Research L imitation s & I mplications: Limitations include the limited respons e rate due to the work-from-home policy during the pandemic, as well as generalizability issues . The c urrent study invite further exploration in terms of the possibilities to elaborate more antecedents for innovative work behavior.
研究目的:本研究旨在强调创新工作行为(IWB)在决定任务绩效中的作用。讨论了IWB的主要前因,即工作自主性和个人的全球思维,以及这两个关键因素如何决定个人创新行为的程度。设计/ M方法/ A方法:本研究采用方便抽样的横断面设计方法收集原始数据,并采用结构方程模型(SEM)对假设模型进行检验和数据分析。研究结果:共接收数据309点;经过筛选和选择程序,最终的数据集包括来自印度尼西亚一家领先的ICT公司创新中心部门员工的284份回复。本研究发现,工作自主性、个人整体心态和任务绩效对IWB的中介效应有正向影响。理论贡献/独创性:本研究有助于明确工作自主性和个人全局思维对IWB的积极影响,缩小IWB在工作自主性和个人全局思维对任务绩效影响中的中介作用的空白。东南亚背景下的管理启示:由于当地市场不再足以实现进一步增长,竞争企业需要进入国际或全球市场;这可以通过高度创新的行为所带来的性能改进来实现。研究模仿及其影响:限制包括大流行期间在家工作政策导致的有限的响应率,以及普遍性问题。目前的研究需要进一步的探索,以阐述更多的创新工作行为的前因的可能性。
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引用次数: 1
Efficiency Measurement on the Effectiveness of Train and Wagon Maintenance: A Data Envelopment Analysis Perspective 列车与货车维修效能的效能测量:数据包络分析视角
Pub Date : 2021-05-21 DOI: 10.21002/SEAM.V15I1.12946
Ramdan Mustakim
This research aimed to measure and analyze the relationship between effectiveness and efficiency of train and wagon maintenance in three Decision Making Units (DMU) of Balai Yasa, Indonesian Railways Company (KAI) . It focused in both output and input orientation together with the effectiveness production. Descriptive qualitative used as the research methodology with Data Envelopment Analysis (DEA) and Overall Equipment Effectiveness (OEE). The input variables were maintenance costs, spare parts inventory and people operating hours, while output variable was OEE. To examine the relationship of effectiveness and efficiency, the stepwise approach method with backward method steps is used. The results showed that DMU 2 is efficient while DMU 1 and DMU 3 are not efficient, this is indicated that the more effective the organization is, the more efficient the organization is. DMU 2 has the highest effectiveness value for 86.19% while DMU 1 and DMU 3 are not yet effective with value less than 85% which means it needs improvement in the production department. Therefore, it can be concluded, all DMUs are efficient, meaning the greater the output revenue) organization, the organization will be more efficient . Normal 0 false false false EN-US X-NONE X-NONE
本研究旨在测量和分析印尼铁路公司(KAI)巴莱亚萨(Balai Yasa)三个决策单位(DMU)的列车和货车维修效能与效率之间的关系。它既注重产出导向,又注重投入导向,同时注重效益生产。描述性定性使用数据包络分析(DEA)和整体设备有效性(OEE)作为研究方法。输入变量为维修费用、备件库存和人员操作时间,输出变量为OEE。为了检验有效性和效率之间的关系,采用了逐步逼近的方法。结果表明,DMU 2是有效的,而DMU 1和DMU 3是无效的,这表明组织越有效,组织效率越高。DMU 2的有效性值最高,为86.19%,而DMU 1和DMU 3尚未有效,值低于85%,需要在生产部门进行改进。因此,可以得出结论,所有的dmu都是高效的,即组织的产出收益越大,组织的效率就越高。正常0 false false false EN-US X-NONE X-NONE
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引用次数: 0
Developing Innovation Ecosystem between Cross-Sector Industry Players through Human Resource Quality Improvement 通过提高人力资源素质构建跨行业创新生态系统
Pub Date : 2021-03-08 DOI: 10.21002/SEAM.V15I1.12270
Syayyidah Maftuhatul Jannah
R esearch Aims: This study aimed to analyze the effect of workforce agility on innovative behavior, the effect of digital literacy and psychological conditions on workforce agility, and the role of digital literacy and psychological conditions as moderator variabels on the relationship between workforce agility and innovative behavior. Design/methodology/approach: The type of data collected was primary data using an online questionnaire. The sampling method was purposive sampling technique. The collected data were then processed and analyzed using SEM-PLS. Research Findings: The results of this study indicated that workforce agility had a positive effect on innovative behavior. Digital literacy and psychological conditions also had positive effect on  workforce agility. However, only psychological conditions had a moderating effect on the relationship between workforce agility and innovative behavior. Theoretical Contribution/Originality: The results of this study illustrates how workforce agility affects innovative behavior. The use of digital technology through good digital literacy will further encourage the creation of industrial innovations. Managerial Implication in the South East Asian context : Organisations should build massive collaboration among various industry players in all sectors, by encouraging workforce agility in order to create industrial innovations. Research limitation & i mplications: This study has uneven number of  samples in each industry. Future studies can consider sampling where each industrial sector can have sufficient sample similarity so comparisons can be made.
研究目的:本研究旨在分析员工敏捷性对创新行为的影响,数字素养和心理状况对员工敏捷性的影响,以及数字素养和心理状况作为调节变量对员工敏捷性与创新行为关系的作用。设计/方法/方法:收集的数据类型是使用在线问卷调查的原始数据。抽样方法为目的抽样技术。然后使用扫描电镜- pls对收集的数据进行处理和分析。研究发现:本研究结果表明,员工敏捷性对创新行为有正向影响。数字素养和心理状况对员工敏捷性也有正向影响。然而,只有心理条件对员工敏捷性与创新行为之间的关系有调节作用。理论贡献/独创性:本研究的结果说明了员工敏捷性如何影响创新行为。通过良好的数字素养来使用数字技术将进一步鼓励工业创新的产生。东南亚背景下的管理启示:组织应该在所有部门的各个行业参与者之间建立大规模的合作,通过鼓励劳动力的敏捷性来创造产业创新。研究局限及启示:本研究在各行业样本数量不均。未来的研究可以考虑抽样,每个工业部门可以有足够的样本相似性,以便进行比较。
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引用次数: 1
The Antecedents of Calling: A Career Construction Perspective 召唤的前提:一个职业建设的视角
Pub Date : 2021-03-08 DOI: 10.21002/SEAM.V15I1.13283
Bella Ulfa, Missiliana Riasnugrahani, C. D. Riantoputra
R esearch Aims: This study aims to examine the moderating role of leader autonomy support (LAS) in the indirect relationship between cognitive flexibility and calling through job crafting. Design/methodology/approach: Data were collected through an online survey from employees who have been working at a private company for a minimum of one year. Using a convenience sampling method, data were collected from a total of 140 respondents. Data were analyzed in SPSS using a moderated mediation model (Hayes, 2013). Research Findings: The results showed that LAS moderated the indirect effect of cognitive flexibility on calling through job crafting. Theoretical Contribution/Originality: This study illustrates the complex relationship between cognitive flexibility, job crafting, and LAS as the antecedents of calling by drawing on CCT, while simultaneously emphasizing the importance of situational factors (i.e., LAS) in finding a calling, especially for employees. Managerial Implication in the South East Asian context : Companies are expected to put more effort into understanding the role of individual and situational factors in their employees' journey toward finding a calling. Specifically, leaders' support for employees' job crafting should be strengthened to facilitate employees in discerning their work as a calling. Research limitation s & i mplications: This study has limitations regarding the data collection, as it only uses a cross-sectional design. Additionally, this study only examines the antecedents of calling through employees' perception.
研究目的:本研究旨在探讨领导自主支持(LAS)在认知灵活性与工作塑造的间接关系中的调节作用。设计/方法/途径:数据通过在线调查收集,调查对象为在私营公司工作至少一年的员工。采用方便抽样法,共收集了140名受访者的数据。数据在SPSS中使用有调节的中介模型进行分析(Hayes, 2013)。研究发现:LAS通过工作制作调节了认知灵活性对召唤的间接影响。理论贡献/独创性:本研究通过CCT阐述了认知灵活性、工作制作和目标目标之间的复杂关系,同时强调了情境因素(即目标目标)在寻找目标目标方面的重要性,尤其是对员工而言。东南亚背景下的管理启示:公司应该更加努力地理解个人因素和情境因素在员工寻找使命的过程中所起的作用。具体来说,应该加强领导对员工工作塑造的支持,以帮助员工将自己的工作视为一种使命。研究的局限性和影响:本研究在数据收集方面存在局限性,因为它只使用了横截面设计。此外,本研究仅通过员工的感知来考察呼叫的前因。
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引用次数: 0
Visual Packaging and Perceived Emotional Value: A Study on Islamic Branded Cosmetics 视觉包装与感知情感价值:伊斯兰品牌化妆品研究
Pub Date : 2021-01-10 DOI: 10.21002/SEAM.V15I1.12995
Desny Sekartanti Putri Prabowo, Hendy Mustiko Aji
Research Aims : This study aims to examine the effect of visual packaging and perceived emotional value on purchase intention of Islamic-branded cosmetics. Design/Methodology/Approach : The data were collected from an online survey of selected respondents. By using the purposive sampling technique, the respondents were limited to those who knew of or have used Islamic-branded cosmetics. The data were analysed using the PLS-SEM method. Research Findings : Altogether, this study's sample comprised 257 respondents and found that visual packaging of Islamic-branded cosmetics positively affects perceived emotional value and attitude. However, the results also indicate that visual packaging exerts no significant effect on purchase intention. Moreover, this study also found that perceived emotional value and attitude strongly affected consumers' purchase intention with Islamic-branded cosmetics. Theoretical Contribution/Originality : Most studies on halal or Islamic-branded cosmetics have focussed on religiosity, ingredients and safety, but little attention has been paid to packaging. Therefore, this study contributes to the literature by examining visual packaging's effect on perceived emotional value, attitudes and purchase intention. Managerial Implications in the Southeast Asian Context: Managers of Islamic-branded cosmetics in Indonesia should consider developing strategies to make their packaging visually attractive. The managers also are encouraged to focus on creating emotional value in Islamic-branded cosmetics packaging. Research Limitations and Implications: This study has a limitation in terms of questionnaire distribution. Most of the respondents in this study are students under 20 years old, and most are from Java island.
研究目的:本研究旨在探讨视觉包装和感知情感价值对伊斯兰品牌化妆品购买意愿的影响。设计/方法/方法:数据收集自选定受访者的在线调查。通过使用有目的的抽样技术,受访者仅限于那些知道或使用过伊斯兰品牌化妆品的人。采用PLS-SEM方法对数据进行分析。研究发现:本研究共包括257名受访者,发现伊斯兰品牌化妆品的视觉包装对感知情感价值和态度有积极影响。然而,结果也表明,视觉包装对购买意愿没有显著影响。此外,本研究还发现,感知到的情感价值和态度对消费者对伊斯兰品牌化妆品的购买意愿有强烈的影响。理论贡献/原创性:大多数关于清真或伊斯兰品牌化妆品的研究都集中在宗教性、成分和安全性上,而很少关注包装。因此,本研究通过考察视觉包装对感知情感价值、态度和购买意愿的影响,为文献做出贡献。东南亚背景下的管理启示:印度尼西亚伊斯兰品牌化妆品的经理应该考虑制定策略,使他们的包装在视觉上具有吸引力。经理们还被鼓励专注于在伊斯兰品牌化妆品包装上创造情感价值。研究局限与启示:本研究在问卷分布方面存在局限性。本次研究的受访者多为20岁以下的学生,多来自爪哇岛。
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引用次数: 3
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The South East Asian Journal of Management
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