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Affiliate Marketing Strategies in Increasing Online Sales 提高在线销售额的联属营销策略
Pub Date : 2024-02-20 DOI: 10.57096/return.v3i2.216
Erislan Erislan
Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliator has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed including 1) Quality of sales products, 2) Price Influence, 3) The Role of Brand Image, 4) Communication with Customers. 5) Return Guarantee.
目前,网上销售正经历着快速发展。这一点可以从一些向买家提供各种商品或产品的互联网网站上看出来。在网上提供商品并不容易,因为传统销售需要各种策略。因此,与传统销售相比,网上销售也必须有强有力的策略。在网上提供商品或服务时,营销策略非常重要。本研究采用的是一种分析描述性研究,旨在了解研究对象将经历的一种现象,即联属会员对通过在线网站营销卖家产品的影响有多大。研究结果表明,联盟营销的营销策略、销售额和消费者行为对消费者行为有积极而显著的影响。要提高在线销售额,需要采取的营销策略包括:1)销售产品的质量;2)价格影响;3)品牌形象的作用;4)与客户的沟通。5)退货保证。
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引用次数: 0
Analysis of Factors That Contribute To The Effectiveness of The Program for Increasing The Role of Women Towards a Healthy and Prosperous Family 提高妇女在健康和繁荣家庭中的作用计划成效的因素分析
Pub Date : 2024-01-20 DOI: 10.57096/return.v3i1.200
Indi Nervilia, Aswin Naldi Sahim, Nurmansyah Nurmansyah
One of the efforts to strengthen the role of women in the family context to improve overall family health and welfare is the Increasing the Role of Women towards a Healthy and Prosperous Family program. After one year, an analysis was carried out to find out what factors affect the effectiveness of this program. Specifically examine the influence of participation factors in programs, education, training, access to resources, culture and norms on increasing the role of women in the family and further on family welfare. Also culture and norms as moderator variables for the influence between changes in roles in the family on family well-being. Respondents were program participants, and were immediately interviewed for filling out questionnaires, which were processed with PLS Smart4 Structural Equation Modeling (SEM) statistics. The findings of this study are that participation factors in programs, education, training, access to resources to change the role of women in the family play a role in the effectiveness of family welfare programs. Culture and norms proved to be moderator variables for the influence of changing roles in the family on family well-being. Meanwhile, culture and norms are not moderator variables for the influence of participant participation in programs and training education held on participants' access to resources. With this, it can be understood what factors need to be done to be fostered and improved, so as to accelerate the success process of the program to increase the role of women towards a healthy and prosperous family in Indonesia.
增强妇女在家庭中的作用以改善家庭整体健康和福利的努力之一是 "增强妇女作用以建立健 康繁荣的家庭 "计划。一年后,我们对影响该计划有效性的因素进行了分析。具体研究参与计划的因素、教育、培训、获得资源的机会、文化和规范对提高妇女在家庭中的作用以及进一步提高家庭福利的影响。同时,文化和规范也是家庭角色变化对家庭幸福影响的调节变量。受访者均为项目参与者,他们在填写问卷后立即接受了访谈,并使用 PLS Smart4 结构方程建模(SEM)统计方法对问卷进行了处理。研究结果表明,参与计划、教育、培训、获得资源以改变妇女在家庭中的角色等因素对家庭福利计划的有效性起着重要作用。文化和规范被证明是改变家庭角色对家庭福祉影响的调节变量。同时,文化和规范不是参与者参与项目和培训教育对参与者获取资源的影响的调节变量。由此,我们可以了解哪些因素需要加以培养和改进,以加快该计划的成功进程,提高妇女在印尼家庭健康和繁荣中的作用。
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引用次数: 0
The Mediating Effect of Patient Satisfaction in The Effect of Service Quality on Patient Loyalty 服务质量对患者忠诚度的影响》中患者满意度的中介效应
Pub Date : 2024-01-20 DOI: 10.57096/return.v3i1.207
Aurora Rahyu Pasya
Background: Pharmaceutical services are a form of health service that directly connects patients with pharmaceutical preparations. The quality of service greatly determines the level of patient satisfaction. Service quality and patient satisfaction are factors that influence patient loyalty. Method: The data analysis technique that will be used to test this research uses the Partial Least Square (PLS) method which is operated using SMARTPLS 4.0. Results: Service quality has a significant effect on patient satisfaction and patient loyalty, patient satisfaction has a significant effect on patient loyalty, and service quality has a significant effect on patient loyalty which is mediated by patient satisfaction. Conclusion: When a hospital provides better quality service than before, it will have an impact on high patient satisfaction and patient loyalty. The more positive patient satisfaction is, the more patient loyalty will increase. When service quality is improved, a positive perception of patient satisfaction arises, which can encourage increased patient loyalty.
背景:药学服务是一种将患者与药物制剂直接联系起来的医疗服务。服务质量在很大程度上决定了患者的满意度。服务质量和患者满意度是影响患者忠诚度的因素。研究方法本研究将使用偏最小二乘法(PLS)进行数据分析,该方法使用 SMARTPLS 4.0 进行操作。结果:服务质量对患者忠诚度有显著影响:服务质量对患者满意度和患者忠诚度有显著影响,患者满意度对患者忠诚度有显著影响,服务质量对患者忠诚度有显著影响,而患者满意度是患者忠诚度的中介。结论当医院提供比以往更好的服务质量时,会对高患者满意度和患者忠诚度产生影响。患者满意度越高,患者忠诚度就越高。当服务质量提高时,患者会产生积极的满意感,从而促使患者提高忠诚度。
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引用次数: 0
Analysis of Bangka Culinary Business Development in Gading Serpong Gading Serpong 的 Bangka 烹饪业发展分析
Pub Date : 2023-11-25 DOI: 10.57096/return.v2i11.181
Irene Illena, Budi Setiawan
Gading Serpong area is developing into a center of business, lifestyle, health and education then office buildings, worship facilities, culinary centers to meet the needs of housing and investment for residents of the capital and its surroundings.  The culinary business is currently a big business and attracts many people because they like culinary and want to try local food from other regions and has high profit potential. The Bangka Culinary Business in Gading Serpong with several existing stores has continued to grow since 2018 coupled with the occupancy and community around so that the need for a variety of foods has also increased. This research method uses qualitative methods. While the results of this research conducted by interviews that Bangka culinary first opened in 2017 through a shop because at that time there were no Bangka cuisine rivals in Gading Serpong. The development of Bangka's culinary business continues to grow rapidly from 2018 until now because many are in demand by various groups of people, and the results of these interviews also show the satisfaction of visitors who visit snack shops or restaurants is very satisfied, both from products, services, and management according to existing business standards.
Gading Serpong 地区正在发展成为商业、生活方式、健康和教育中心,然后是办公楼、礼拜设施、烹饪中心,以满足首都及其周边地区居民的住房和投资需求。 烹饪行业目前是一个大行业,吸引了很多人,因为他们喜欢烹饪,想品尝其他地区的当地美食,而且具有很高的利润潜力。位于 Gading Serpong 的 Bangka 烹饪业现有几家店铺,自 2018 年以来,随着入住率和周边社区的不断发展,对各种食品的需求也随之增加。本研究方法采用定性方法。本次研究通过访谈得出的结果是,Bangka 美食于 2017 年通过一家商店首次开业,因为当时在 Gading Serpong 还没有 Bangka 美食的竞争对手。从2018年到现在,Bangka美食业务的发展持续快速增长,因为很多都是不同人群的需求,这些访谈结果也表明,无论是从产品、服务,还是按照现有业务标准进行管理,到访小吃店或餐馆的游客的满意度都非常高。
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引用次数: 0
Research on Buyer-Supplier Relationship Strategy, Contribution to The Company’s Business Development 买方与供应商关系战略研究,对公司业务发展的贡献
Pub Date : 2023-11-25 DOI: 10.57096/return.v2i11.180
Didik Suyatno, Susilo Toto Rahardjo
Supplier-buyer courting method is one of the key elements contributing to the performance of the pharmaceutical enterprise because it affects the capacity of providers to deliver and steady uncooked substances for the producing process.The enterprise faces availability issues of uncooked substances in phrases of time and amount required because of delays in deliver from providers (inconsistent uncooked cloth deliver and delivery), this trouble is getting worst because of low and fluctuating forecast accuracy conditions. The phenomenon of the COVID-19 pandemic also worsened the condition of the availability of raw materials because the pandemic caused a shortage and disruption of raw material supply. This have a look at is a qualitative have a look at with descriptive evaluation from interviews consultant informants of consumers and providers. The cause of have a look at is to research the important thing elements that impact dating techniques between providers and consumers, in the long run contributing to enterprise continuity and performance. The effects of this situation have a look at highlight motivation factors, dedication and obligation factors, consider and reputation factors, courting factors, communique and statistics sharing factors, agreement factors, fine and reliability factors, overall performance evaluation factors, help control factors, and procurement strategies. Factors are key factors in a buyer-dealer courting approach to make sure and make sure the provision of uncooked substances in enough quantity, timeliness and fine, contributing to commercial enterprise continuity and overall performance.
由于供应商交货延迟(原材料交货和交付不一致),企业在所需原材料的时间和数量方面面临供应问题,而且由于预测准确性低且波动大,这一问题变得越来越严重。由于 COVID-19 大流行造成原材料供应短缺和中断,原材料供应情况也因此恶化。本研究是一项定性研究,通过对消费者和供应商的访谈顾问信息提供者进行描述性评估。调查的目的是研究影响供应商和消费者之间约会技巧的重要因素,从长远来看,这有助于企业的连续性和绩效。这种情况调查的效果突出了动机因素、奉献和义务因素、考虑和声誉因素、求爱因素、公报和统计数据共享因素、协议因素、精细和可靠性因素、整体绩效评估因素、帮助控制因素和采购策略。这些因素是买方-卖方合作方式中的关键因素,以确保和保证提供足够数量、及时和精细的未加工物质,从而促进商业企业的连续性和整体绩效。
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引用次数: 0
The Effect of Digital Marketing and Customer Satisfaction on Company Image And Its Impact on Customer Loyalty Local Water Supply Utility (PDAM) Semarang Regency 数字营销和客户满意度对公司形象的影响及其对客户忠诚度的影响 三宝垄地区当地供水公司(PDAM)
Pub Date : 2023-11-25 DOI: 10.57096/return.v2i11.179
Yahya Yahya, Harry Soesanto
Water, as a vital element needed by all living entities, including humans, is an irreplaceable staple in today's global ecosystem. Its presence has a crucial role in maintaining human survival. As a result, the responsibility for overall water management falls on the government as the main regulator in this regard. The basis for this research is due to the research gap and to strengthen theories about digital marketing on customer satisfaction and digital marketing and customer satisfaction on company image. The research method used is "explanatory research" which highlights the influence between research factors through hypothesis testing. Researchers distributed 180 questionnaires to 180 respondents from the draw. One hundred and thirty questionnaires were then examined for completeness until it showed that only 151 questionnaires had data suitable for use for research. The results showed that by increasing PDAM customer loyalty, an appropriate marketing method is needed using digital marketing methods. Customer loyalty is built on two variables, namely customer satisfaction and company image. The increasing number of customer complaints shows a decrease in the level of customer satisfaction of PDAM Semarang Regency. Efforts to reduce customer complaints are carried out through communication with customers.
水是包括人类在内的所有生命体所需的重要元素,是当今全球生态系统中不可替代的主要成分。它的存在对维持人类的生存起着至关重要的作用。因此,作为这方面的主要监管者,政府肩负着全面管理水资源的责任。本研究的基础是研究空白和加强数字营销对客户满意度的影响以及数字营销和客户满意度对公司形象的影响的理论。采用的研究方法是 "解释性研究",即通过假设检验突出研究因素之间的影响。研究人员向抽中的 180 名受访者发放了 180 份问卷。然后对 130 份问卷进行了完整性检查,结果显示只有 151 份问卷的数据适合用于研究。研究结果表明,要提高 PDAM 的客户忠诚度,就需要使用数字营销方法来进行适当的营销。客户忠诚度基于两个变量,即客户满意度和公司形象。客户投诉数量的增加表明三宝垄地区 PDAM 的客户满意度有所下降。通过与客户沟通,努力减少客户投诉。
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引用次数: 0
Debt to Equity Ratio (DER) and Firm Size Toward Firm Value : The Mediating Role of Return on Asset 债务权益比(DER)和公司规模对公司价值的影响:资产回报率的中介作用
Pub Date : 2023-11-20 DOI: 10.57096/return.v2i11.172
Elly Lestari
This “research delves into the critical aspects of company sustainability Debt to Equity Ratio and Firm Size and their consequential impact on company value. The focus is on scrutinizing the interplay of these elements on Firm Value through the lens of Return On Assets within Manufacturing Companies listed on the Indonesian Stock Exchange. The research encompasses manufacturing companies with Corporate Governance reports up to 2018, with a meticulous exclusion of those lacking routine publication during the observation period from 2012 to 2018. The study adopts a saturated sample approach, including all 14 eligible companies, resulting in a robust set of 98 observations. The anticipated outcomes seek to elucidate the intricate dynamics influencing Firm Value, specifically examining the roles of Debt to Equity Ratio, Firm Size, and Return On Assets. Methodologically, path analysis is the chosen tool for data examination. The findings highlight the direct impact of Debt to Equity Ratio and Firm Size on Firm Value, with an additional revelation that Firm Value is not only directly influenced but also mediated by Return On Assets, particularly in the context of Firm Size within Manufacturing Companies on the Indonesian Stock” Exchange. This research reveals a crucial discovery: Firm Value is influenced not only by the Debt to Equity Ratio and Firm Size, but also by the mediating effect of Return On Assets in Manufacturing Companies listed on the Indonesian Stock Exchange. Essentially, the complex interactions of these interconnected components provide a complete understanding of the complicated forces that determine the value of these organizations.
本 "研究 "深入探讨了公司可持续性的关键因素--债务权益比和公司规模及其对公司价值的影响。重点是通过印尼证券交易所上市公司中制造业公司的资产回报率,仔细研究这些因素对公司价值的相互影响。研究涵盖了截至 2018 年发布公司治理报告的制造业公司,并细致地排除了在 2012 年至 2018 年观察期内未发布例行报告的公司。研究采用饱和样本法,包括所有 14 家符合条件的公司,从而得到一组 98 个观测值的稳健数据。预期成果旨在阐明影响公司价值的复杂动态,特别是研究债务权益比、公司规模和资产回报率的作用。在方法上,选择了路径分析作为数据检验的工具。研究结果凸显了债务权益比和公司规模对公司价值的直接影响,还揭示了公司价值不仅受到资产回报率的直接影响,还受到其中介作用的影响,尤其是在印尼证券交易所制造业公司的公司规模方面。这项研究揭示了一个重要发现:在印尼证券交易所上市的制造业公司中,公司价值不仅受资产负债率和公司规模的影响,还受资产回报率的中介效应的影响。从根本上说,这些相互关联的组成部分之间复杂的相互作用,为我们提供了对决定这些组织价值的复杂力量的完整理解。
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引用次数: 0
Plannig for Drainage Development in Jakarta's Urban Settlements with The Concept of a Healthy City 以健康城市的理念规划雅加达城市住区的排水系统发展
Pub Date : 2023-11-20 DOI: 10.57096/return.v2i11.177
Chairul Muharis, Arni Utamaningsih
The need for land use in Jakarta can be a factor causing the reduced function of infiltration and water flow, resulting in changes and problems in the drainage system. It is suspected that downstream areas such as Jakarta are unable to accommodate excess water, because there may be problems with the channels or drainage system. For this reason, it is necessary to plan a drainage system (drainage network) so that it can function optimally in accordance with Minimum Service Standards (SPM) to accommodate water flow discharge. which is normal, especially during the rainy season and there are high tides so that you don't experience inundation or flooding. This research aims to plan the construction of drainage that is optimal according to standards in Jakarta in order to raise public awareness of the importance of keeping the environment clean, not throwing garbage in the drainage canals and always keeping the drainage canals clean so that they can drain wastewater from settlements, rainwater and puddles smoothly.
雅加达的土地使用需求可能是导致渗透和水流功能减弱的一个因素,从而造成排水系统的变化和问题。人们怀疑雅加达等下游地区无法容纳过多的水,因为渠道或排水系统可能存在问题。因此,有必要对排水系统(排水管网)进行规划,使其能够按照最低服务标准(SPM)发挥最佳功能,以适应水流排放,尤其是在雨季和涨潮期间,这是正常的,这样就不会出现淹没或洪水泛滥。本研究旨在规划雅加达符合标准的最佳排水系统建设,以提高公众对保持环境清洁的重要性的认识,不在排水渠中丢弃垃圾,并始终保持排水渠的清洁,使其能够顺利排出居民点的废水、雨水和积水。
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引用次数: 0
Performance Management Challenges in Multinational Organizations: Global and Local Policy Perspectives 跨国组织的绩效管理挑战:全球和地方政策视角
Pub Date : 2023-10-20 DOI: 10.57096/return.v2i10.175
Prihatina Jati, I. Astuti, Budi Safari, Nurwulan Kusuma Devi
Globalization of management is a fact of life. Global management is the performance of management activities that cross national boundaries. Global management helps to solve problems that cannot be solved alone in international cooperation. The growth and development of multinational companies requires quality management. The complexity in handling companies across countries spurs the resources in it to continue to be creative and innovative. The method used in this study is descriptive analytics, by conducting a literature search related to performance management challenges in the context of multinational companies, with a conceptual approach and a historical approach. The results of this study show that management challenges always exist in building a multinational organization, performance management is needed in building a change mentality. To face performance challenges in miltnational organizations there are several steps or strategies that can anticipate them, including: Creating the availability of skilled personnel, Improving the company's ability to adopt and use progress, Building a more effective, efficient, and highly motivated team, which is able to improve the company's competitive position, Ensuring adequate human resources for expansion into new programs. Training, Increased productivity. Reduce employee turnover. Increased efficiency.
管理全球化已是不争的事实。全球管理是指开展跨越国界的管理活动。全球管理有助于解决在国际合作中无法单独解决的问题。跨国公司的成长和发展需要高质量的管理。跨国公司管理的复杂性促使其中的资源不断创新。本研究采用的方法是描述性分析法,通过概念法和历史法对跨国公司背景下的绩效管理挑战进行文献检索。研究结果表明,在建立跨国组织的过程中,管理挑战始终存在,在建立变革心态的过程中需要进行绩效管理。为了应对跨国组织的绩效挑战,有几个步骤或战略可以预见这些挑战,包括培养有技能的人才;提高公司采纳和利用进步的能力;建立一支更有效、高效、积极进取的团队,从而提高公司的竞争地位;确保有足够的人力资源来扩展新项目。培训,提高生产力。减少员工流失。提高效率。
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引用次数: 0
The Effect Of Tax Sanctions, Tax Knowledge, and Tax Services on Taxpayer Compliance in E-Commerce Businesses with Taxpayer Awareness as a Moderating Variable 税收制裁、税收知识和税收服务对电子商务纳税人合规性的影响——以纳税人意识为调节变量
Pub Date : 2023-08-20 DOI: 10.57096/return.v2i8.130
Mei Welensya Br Simatupang, K. Julito, R. Putra
This study aims to examine the effect of tax sanctions (SP), tax knowledge, tax services and taxpayer awareness on taxpayer compliance in e-commerce businesses. The sampling technique used in this study was purposive sampling. The sample in this study was 321 from the E-commerce business community in the Jakarta area. This type of research is quantitative research with data collection techniques, namely the method of distributing questionnaires via Google form using a Likert scale. The data processing method in this study uses Smart PLS software which is used to test hypotheses. The results of this study indicate that tax sanctions have proven to have a positive and significant effect on e-commerce business taxpayer compliance commerce. The results of this study recommend that creating E-commerce Business Taxpayer Compliance in individuals is to have good Tax Knowledge on Taxpayers (WP).
本研究旨在探讨税务制裁(SP)、税务知识、税务服务和纳税人意识对电子商务企业纳税人合规的影响。本研究采用的抽样技术是有目的抽样。本研究的样本是来自雅加达地区电子商务商业社区的321家企业。这种类型的研究是数据收集技术的定量研究,即通过谷歌表格使用李克特量表分发问卷的方法。本研究的数据处理方法使用Smart PLS软件进行假设检验。本研究结果表明,税收制裁对电子商务纳税人合规商务有显著的正向影响。本研究的结果表明,建立个人的电子商务纳税人合规是对纳税人有良好的税务知识(WP)。
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引用次数: 0
期刊
Return : Study of Management, Economic and Bussines
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