Pub Date : 2023-04-20DOI: 10.57096/return.v3i04.83
Aniek Wijayanti, Eryco Muhdaliha, S. Dwi Lestari
This study examines the impact of leadership, Organizational Citizenship Behavior (OCB), and organizational lifestyle on overall employee performance. The study was conducted in Bitung Metropolis at KPP Pratama Bitung, and a total of 103 employees of KPP Pratama Bitung were interviewed. Research Design, Data, and Methodology: The type of research conducted is explanatory research with a general sampling approach. Fact-gathering was done through a questionnaire using the Likert scale model processed with the Microsoft Excel 2019 software program and the SPSS 25 model. The validity test and the reliability test of the research tool used the SPSS correlation coefficient significance test and the significance test. Cronbach Alpha (A) SPSS Statistical Examination. Information analysis strategy with multiple regression evaluation. Findings: This study provides findings demonstrating that leadership, organizational citizenship behavior (OCB), and organizational lifestyle simultaneously positively impact employee performance, while leadership, organizational citizenship behavior (OCB), and organizational lifestyle partially positively impact worker performance. Conclusion: Implementation of the strategy or steps in this study is intended to guide and motivate an organization to successfully apply leadership, organizational civic behavior (OCB), and organizational culture to improve employee performance.
{"title":"The Influence of Leadership, Organizational Citizenship Behavior (OCB), and Organizational Culture On Employee Performance","authors":"Aniek Wijayanti, Eryco Muhdaliha, S. Dwi Lestari","doi":"10.57096/return.v3i04.83","DOIUrl":"https://doi.org/10.57096/return.v3i04.83","url":null,"abstract":"This study examines the impact of leadership, Organizational Citizenship Behavior (OCB), and organizational lifestyle on overall employee performance. The study was conducted in Bitung Metropolis at KPP Pratama Bitung, and a total of 103 employees of KPP Pratama Bitung were interviewed. Research Design, Data, and Methodology: The type of research conducted is explanatory research with a general sampling approach. Fact-gathering was done through a questionnaire using the Likert scale model processed with the Microsoft Excel 2019 software program and the SPSS 25 model. The validity test and the reliability test of the research tool used the SPSS correlation coefficient significance test and the significance test. Cronbach Alpha (A) SPSS Statistical Examination. Information analysis strategy with multiple regression evaluation. Findings: This study provides findings demonstrating that leadership, organizational citizenship behavior (OCB), and organizational lifestyle simultaneously positively impact employee performance, while leadership, organizational citizenship behavior (OCB), and organizational lifestyle partially positively impact worker performance. Conclusion: Implementation of the strategy or steps in this study is intended to guide and motivate an organization to successfully apply leadership, organizational civic behavior (OCB), and organizational culture to improve employee performance.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128205484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-20DOI: 10.57096/return.v3i04.92
Anton Priyo Nugroho, Luthfiana Karim
During the pandemic, there was a change in people's behavior in shopping, where online shopping experienced a significant increase, accompanied by an increase in cashless transactions. However, Islamic business ethics are often forgotten by some Muslim consumers and the ethics of making transactions. Therefore, this study aims to determine the influence of Islamic business ethics on the behavior of using OVO in the community in Yogyakarta. This research is quantitative research using questionnaires as a data collection method. Furthermore, angket was developed using a continuous rating scale and distributed online using the form to 275 selected respondents using purposive sample techniques and analyzed using PLS-SEM. This research found that performance expectations, business expectations, facilitating conditions, hedonic motivation, and price did not affect the interest of the people of Yogyakarta in using OVO. Meanwhile, Islamic business ethics, social influences, and habits have a positive influence on the interest of the people of Yogyakarta in the use of OVO.
{"title":"The Influence of Islamic Business Ethics On The Use of OVO: A Unified Theory of Acceptance And Use of Technology 2 (UTAUT 2) Approach","authors":"Anton Priyo Nugroho, Luthfiana Karim","doi":"10.57096/return.v3i04.92","DOIUrl":"https://doi.org/10.57096/return.v3i04.92","url":null,"abstract":"During the pandemic, there was a change in people's behavior in shopping, where online shopping experienced a significant increase, accompanied by an increase in cashless transactions. However, Islamic business ethics are often forgotten by some Muslim consumers and the ethics of making transactions. Therefore, this study aims to determine the influence of Islamic business ethics on the behavior of using OVO in the community in Yogyakarta. This research is quantitative research using questionnaires as a data collection method. Furthermore, angket was developed using a continuous rating scale and distributed online using the form to 275 selected respondents using purposive sample techniques and analyzed using PLS-SEM. This research found that performance expectations, business expectations, facilitating conditions, hedonic motivation, and price did not affect the interest of the people of Yogyakarta in using OVO. Meanwhile, Islamic business ethics, social influences, and habits have a positive influence on the interest of the people of Yogyakarta in the use of OVO.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128785299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-20DOI: 10.57096/return.v3i04.81
Lely Ika Cahyani, Susilo Toto Raharjo
The development of the number of MSMEs that continue to increase every year is not directly proportional to the contribution of the country's export value. One of the low contributions of export value is influenced by MSMEs which are still having difficulty starting market expansion abroad. The purpose of this study is to find out the strategy of MSMEs to be able to internationalize and be able to compete abroad. This study uses qualitative methods using a phenomenological approach. Qualitative data was obtained through in-depth interviews with 3 MSMEs in Central Java that have successfully exported. The results showed that various things can affect the three MSMEs, namely by overcoming export barriers, receiving leverage from the government, and having competitive advantages to be able to successfully export and survive in the international market.
{"title":"Strategies of Micro, Small, And Medium Enterprises To Be Able To Compete In The International Market","authors":"Lely Ika Cahyani, Susilo Toto Raharjo","doi":"10.57096/return.v3i04.81","DOIUrl":"https://doi.org/10.57096/return.v3i04.81","url":null,"abstract":"The development of the number of MSMEs that continue to increase every year is not directly proportional to the contribution of the country's export value. One of the low contributions of export value is influenced by MSMEs which are still having difficulty starting market expansion abroad. The purpose of this study is to find out the strategy of MSMEs to be able to internationalize and be able to compete abroad. This study uses qualitative methods using a phenomenological approach. Qualitative data was obtained through in-depth interviews with 3 MSMEs in Central Java that have successfully exported. The results showed that various things can affect the three MSMEs, namely by overcoming export barriers, receiving leverage from the government, and having competitive advantages to be able to successfully export and survive in the international market.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131767746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-25DOI: 10.57096/return.v2i03.79
Inez Koerniawati, Lukman Yudho Prakoso, Rhevi HS Putri, N. Khotimah
In recent decades, geothermal energy has become increasingly important as an alternative energy source that can support national energy security and economic sustainability in developing countries. This article discusses the potential of geothermal resources and their implications for national defense and economic sustainability in developing countries. The author presents an overview of the potential of geothermal energy in developing countries and then discusses its implications for national defense and economic sustainability. This article also discusses the challenges and opportunities faced by developing countries in harnessing the potential of geothermal energy to strengthen energy security and support economic growth. The method used in this research is literature analysis and case studies. Data was collected from sources such as official government reports, academic studies, and scientific journal articles. The results of the study show that geothermal energy has great potential in supporting national defense and economic sustainability in developing countries. However, there are still many challenges to be overcome in developing the geothermal energy industry, including difficulties in identifying geothermal resource potential and building the necessary infrastructure to harness it. Nevertheless, this article shows that geothermal energy can be a promising solution for developing countries to strengthen energy security and support sustainable economic growth.
{"title":"Geothermal Energy Potential In Supporting National Defense And Economic Sustainability In Developing Countries","authors":"Inez Koerniawati, Lukman Yudho Prakoso, Rhevi HS Putri, N. Khotimah","doi":"10.57096/return.v2i03.79","DOIUrl":"https://doi.org/10.57096/return.v2i03.79","url":null,"abstract":"In recent decades, geothermal energy has become increasingly important as an alternative energy source that can support national energy security and economic sustainability in developing countries. This article discusses the potential of geothermal resources and their implications for national defense and economic sustainability in developing countries. The author presents an overview of the potential of geothermal energy in developing countries and then discusses its implications for national defense and economic sustainability. This article also discusses the challenges and opportunities faced by developing countries in harnessing the potential of geothermal energy to strengthen energy security and support economic growth. The method used in this research is literature analysis and case studies. Data was collected from sources such as official government reports, academic studies, and scientific journal articles. The results of the study show that geothermal energy has great potential in supporting national defense and economic sustainability in developing countries. However, there are still many challenges to be overcome in developing the geothermal energy industry, including difficulties in identifying geothermal resource potential and building the necessary infrastructure to harness it. Nevertheless, this article shows that geothermal energy can be a promising solution for developing countries to strengthen energy security and support sustainable economic growth.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121659057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-25DOI: 10.57096/return.v2i03.78
Rhevi HS Putri, P. Suwarno, Lukman Yudho Prakoso, Inez Koerniawati, Tri Yulianto, N. Khotimah
This paper discusses changes in environmental quality caused by the increase in the earth’s temperature which is increasing every year. The impact of rising earth temperature includes environmental damage, economic losses, and social losses. Therefore, several countries have discussed renewable energy as a solution to withstand the increase in earth’s temperature, one of which is through the concept of NZE (Net Zero Energy) which aims to reduce dependence on fossil energy sources. The implementation of NZE in Indonesia in 2060 is expected to support the national Net Zero Emission (NZE) 2060 program, which is a continuation of the follow-up to the Paris Agreement. In addition, the author also relates government support in order to maximize the potential of Renewable Energy in the Application of NZE can also support the defense of the Indonesian state. The research method used is a qualitative method in the form of an objective narrative literature review.
{"title":"Analysis of Renewable Energy Potential In The Implementation of NZE 2060 To Support Defence In Indonesia","authors":"Rhevi HS Putri, P. Suwarno, Lukman Yudho Prakoso, Inez Koerniawati, Tri Yulianto, N. Khotimah","doi":"10.57096/return.v2i03.78","DOIUrl":"https://doi.org/10.57096/return.v2i03.78","url":null,"abstract":"This paper discusses changes in environmental quality caused by the increase in the earth’s temperature which is increasing every year. The impact of rising earth temperature includes environmental damage, economic losses, and social losses. Therefore, several countries have discussed renewable energy as a solution to withstand the increase in earth’s temperature, one of which is through the concept of NZE (Net Zero Energy) which aims to reduce dependence on fossil energy sources. The implementation of NZE in Indonesia in 2060 is expected to support the national Net Zero Emission (NZE) 2060 program, which is a continuation of the follow-up to the Paris Agreement. In addition, the author also relates government support in order to maximize the potential of Renewable Energy in the Application of NZE can also support the defense of the Indonesian state. The research method used is a qualitative method in the form of an objective narrative literature review.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129456226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is quantitative, descriptive, and associative type. The population in this study was 70 employees at the Gambir Tiga Jakarta Primary Tax Service Office. The sampling technique in this study is total sampling. With the total sampling technique, a sample of 70 employees was taken at the Gambir Tiga Jakarta Primary Tax Service Office as respondents in this study. The results of this study indicate that: 1) There is an influence of work ethic on employee performance, as evidenced by the count for the X1 variable (Work Ethic) of 13,491, while the value of the t table for n = 70 is 1,994. So t arithmetic> table or 13,491> 1,994, it can be concluded that the Work Ethic variable influences partially the Job Performance of Employees. The coefficient regression value of the. The work ethic variable (X1) to the Employee Job Performance variable (Y) is 0.405. This means that if the Work Ethics variable (X1) rises by 1 unit it will increase the. Employee Job Performance (Y) variable by 0.405, assuming the Work Ethics variable (X1) is considered constant. 2) There is an influence of the work environment on employee work performance, as evidenced by the count for the X2 variable (Work Environment) of 16,862, while the value of the table for n = 70 is 1,994. So tcount>table or 16,862>1,994, it can be concluded that partial Work Environment variables affect Employee Work Performance. The value of the regression coefficient of the Work Environment variable (X2) to the Employee Job Performance variable (Y) is 0.605. This means that if the Work Environment variable (X2) increases by 1 unit, it will increase the Employee Job Performance (Y) variable by 0.605, assuming the Work Environment variable (X2) is considered constant. 3) There is an influence of work ethic and work environment together on employee work performance, as evidenced by the ANOVA or Ftest or Fcount test in the value of 302,319 which is greater than Ftable of 2.74 with a significant level of 0,000 because 0,000 <0.05, so it can be said that the Work Ethics variable (X1) and Work Environment variable (X2) together influence the Employee Performance variable (Y). While the Adjusted R. Square value of 0.900. This shows that 90% of the work ethic and work environment simultaneously (jointly) affect employee work performance, while the remaining 10% is influenced by other factors not examined in this study.
本研究为定量、描述性、联想型研究。这项研究的对象是Gambir Tiga Jakarta Primary Tax Service Office的70名雇员。本研究的抽样方法为全抽样。采用总抽样技术，本研究选取了甘比尔提加雅加达初级税务服务办公室的70名员工作为调查对象。本研究结果表明:1)职业道德对员工绩效有影响，X1变量(职业道德)的计数为13491，而n = 70时t表的值为1994。因此，t算术>表或13491 > 1994，可以得出结论，职业道德变量部分影响员工的工作绩效。的系数回归值。工作伦理变量(X1)对员工工作绩效变量(Y)的影响为0.405。这意味着如果职业道德变量(X1)增加1个单位，它将增加。假设工作道德变量(X1)不变，员工工作绩效(Y)变量为0.405。2)工作环境对员工工作绩效有影响，X2变量(工作环境)的计数为16,862，而n = 70的表的值为1,994。因此tcount>表或16,862> 1994，可以得出部分工作环境变量影响员工工作绩效的结论。工作环境变量(X2)对员工工作绩效变量(Y)的回归系数为0.605。这意味着，如果工作环境变量(X2)增加1个单位，假设工作环境变量(X2)不变，则员工工作绩效(Y)变量将增加0.605。3)职业道德和工作环境共同对员工工作绩效有影响，方差分析或Fcount检验的值为302,319，由于0,000 <0.05，其显著性水平为0,000，高于Ftable(2.74)，因此可以说职业道德变量(X1)和工作环境变量(X2)共同影响员工绩效变量(Y)，而调整后的r平方值为0.900。这表明，90%的职业道德和工作环境同时(共同)影响员工的工作绩效，而剩余的10%是由本研究未研究的其他因素影响的。
{"title":"The Effect of Work Ethics and Work Environment on Employee Performance At The Jakarta Primary Tax Service Gambir Tiga","authors":"Munir Azhari, Harries Madiistriyatno, Sukar Naibaho","doi":"10.57096/return.v2i03.85","DOIUrl":"https://doi.org/10.57096/return.v2i03.85","url":null,"abstract":"This research is quantitative, descriptive, and associative type. The population in this study was 70 employees at the Gambir Tiga Jakarta Primary Tax Service Office. The sampling technique in this study is total sampling. With the total sampling technique, a sample of 70 employees was taken at the Gambir Tiga Jakarta Primary Tax Service Office as respondents in this study. The results of this study indicate that: 1) There is an influence of work ethic on employee performance, as evidenced by the count for the X1 variable (Work Ethic) of 13,491, while the value of the t table for n = 70 is 1,994. So t arithmetic> table or 13,491> 1,994, it can be concluded that the Work Ethic variable influences partially the Job Performance of Employees. The coefficient regression value of the. The work ethic variable (X1) to the Employee Job Performance variable (Y) is 0.405. This means that if the Work Ethics variable (X1) rises by 1 unit it will increase the. Employee Job Performance (Y) variable by 0.405, assuming the Work Ethics variable (X1) is considered constant. 2) There is an influence of the work environment on employee work performance, as evidenced by the count for the X2 variable (Work Environment) of 16,862, while the value of the table for n = 70 is 1,994. So tcount>table or 16,862>1,994, it can be concluded that partial Work Environment variables affect Employee Work Performance. The value of the regression coefficient of the Work Environment variable (X2) to the Employee Job Performance variable (Y) is 0.605. This means that if the Work Environment variable (X2) increases by 1 unit, it will increase the Employee Job Performance (Y) variable by 0.605, assuming the Work Environment variable (X2) is considered constant. 3) There is an influence of work ethic and work environment together on employee work performance, as evidenced by the ANOVA or Ftest or Fcount test in the value of 302,319 which is greater than Ftable of 2.74 with a significant level of 0,000 because 0,000 <0.05, so it can be said that the Work Ethics variable (X1) and Work Environment variable (X2) together influence the Employee Performance variable (Y). While the Adjusted R. Square value of 0.900. This shows that 90% of the work ethic and work environment simultaneously (jointly) affect employee work performance, while the remaining 10% is influenced by other factors not examined in this study.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129632007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.57096/return.v2i03.86
Ega Janurdi
Human resources largely determine the process of successful performance of an organization. Human resource development, aims to facilitate the realization of organizational goals, because the quality of human resources is considered capable in carrying out their duties and functions as employees in a company. Therefore, it is necessary to increase even better human resources in the company's brand. The method in this study is the library research method, with a qualitative approach. The result of this study is that through better and more optimal HR planning and implementation, the right men in the right place. Efforts that can be made by a company in improving the quality of human resources are by conducting employee training and development and rewards that stimulate someone to be able to increase knowledge, dedication and development of human resources in a company.
{"title":"Upgrading Human Resource Management for Branding Company","authors":"Ega Janurdi","doi":"10.57096/return.v2i03.86","DOIUrl":"https://doi.org/10.57096/return.v2i03.86","url":null,"abstract":"Human resources largely determine the process of successful performance of an organization. Human resource development, aims to facilitate the realization of organizational goals, because the quality of human resources is considered capable in carrying out their duties and functions as employees in a company. Therefore, it is necessary to increase even better human resources in the company's brand. The method in this study is the library research method, with a qualitative approach. The result of this study is that through better and more optimal HR planning and implementation, the right men in the right place. Efforts that can be made by a company in improving the quality of human resources are by conducting employee training and development and rewards that stimulate someone to be able to increase knowledge, dedication and development of human resources in a company.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114479328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.57096/return.v2i03.87
Ade Tegar Kurniawan, Farida Indriani
This study aims to analyze the factors that drive consumers to choose Shopee as a marketplace compared to other applications. The timeframe for this research was conducted from 2022-2023 with employees of PT. Telkom Semarang as an object. The sampling method used is non-probability sampling and accidental sampling, namely determining the sample based on natural or reflex factors. The final sample numbered 100 employees. Quantitative analysis using the structural equation modeling (SEM)-partial least squares path (PLS) method is used to test the data because it involves intervening variables. The results show that convenience has no effect on purchasing decisions, but convenience can influence trust. Meanwhile, trust is not able to be a good intervention between convenience and purchasing decisions. perceived risk has no effect on purchasing decisions, and perceived risk also has no effect on trust. Meanwhile, trust is not able to be a good intervention between perceived risk in purchasing decisions. Impulsive buying has no effect on purchasing decisions. However, impulsive buying affects trust. Meanwhile, trust can be a good intervention between impulsive buying and buying decisions. trust has a positive effect on buying decisions.
{"title":"Analysis of Factors Influencing Shopee E-Commerce Purchase Decisions","authors":"Ade Tegar Kurniawan, Farida Indriani","doi":"10.57096/return.v2i03.87","DOIUrl":"https://doi.org/10.57096/return.v2i03.87","url":null,"abstract":"This study aims to analyze the factors that drive consumers to choose Shopee as a marketplace compared to other applications. The timeframe for this research was conducted from 2022-2023 with employees of PT. Telkom Semarang as an object. The sampling method used is non-probability sampling and accidental sampling, namely determining the sample based on natural or reflex factors. The final sample numbered 100 employees. Quantitative analysis using the structural equation modeling (SEM)-partial least squares path (PLS) method is used to test the data because it involves intervening variables. The results show that convenience has no effect on purchasing decisions, but convenience can influence trust. Meanwhile, trust is not able to be a good intervention between convenience and purchasing decisions. perceived risk has no effect on purchasing decisions, and perceived risk also has no effect on trust. Meanwhile, trust is not able to be a good intervention between perceived risk in purchasing decisions. Impulsive buying has no effect on purchasing decisions. However, impulsive buying affects trust. Meanwhile, trust can be a good intervention between impulsive buying and buying decisions. trust has a positive effect on buying decisions.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128916756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.57096/return.v2i03.82
Suparna Suparna, M. Fadhilah
Technological developments are very fast like today. Making companies have to be able to face competition and be able to win the market. There is a lot of competition for food and beverage service and sales made. PT. Reska Multi Usaha is a challenge. For this reason, PT Reska Multi Usaha always innovates so that it can. Serve consumers, as well as keep abreast of technological developments and services that move dynamically. For example, providing discounts, making Indonesian food, holding events, and making sales applications to offer products to the public. The purpose of this research is to determine the level of achievement of service, sales, and promotion through sales and promotion mix in service improvement and sales achievement by using the lokomart.id application and promotions through advertising, price discounts, individual sales, direct sales, and sales with application theory. This research method is a quantitative method with a descriptive approach, through in-depth interviews and documents relevant to the research. the subjects of this study were area 6 Yogyakarta managers, junior sales managers, senior sales supervisors, and sales staff. PT. Reska multi Usaha formed a forum for sales communication and promotion of food and beverage products through 1. Advertising, with railroad television, raw food, kai access, and the official lokomard.id.website. 2. Sales promotion using discounted prices, vouchers, to users, or purchases through kai access and lokomard.id.3.sales promotion by holding events at the station, educational tours, and public relations. 4. face-to-face individual sales to get feedback, 5. Marketing and direct sales and. 6. Digital marketing to find out direct responses from consumers.
技术发展非常快，就像今天一样。制造企业必须能够面对竞争，能够赢得市场。在餐饮服务和销售方面，竞争非常激烈。PT. Reska Multi Usaha是一个挑战。出于这个原因，PT Reska Multi Usaha不断创新，使其能够。为消费者服务，同时紧跟技术发展和动态服务的步伐。例如，提供折扣，制作印尼食品，举办活动，以及制作销售应用程序以向公众提供产品。本研究的目的是通过使用lokomart进行服务改进和销售业绩的销售和促销组合来确定服务、销售和促销的业绩水平。通过广告、价格折扣、个别销售、直销、应用理论销售等方式进行应用和促销。本研究方法是定量方法与描述性方法相结合，通过深入访谈和相关文献进行研究。本研究的对象为6区日惹经理、初级销售经理、高级销售主管和销售人员。PT. Reska multi Usaha通过1.建立了一个食品和饮料产品的销售沟通和推广论坛。广告，有铁路电视，生食，凯通，和官方网站lokomard.id.。2. 促销使用折扣价格，代金券，向用户，或通过kai访问和lokomarard购买。通过在车站举办活动、教育旅游和公共关系来促进销售。4. 5.面对面的个人销售获得反馈;市场营销和直销。6. 数字营销寻找消费者的直接反应。
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Pub Date : 2023-03-20DOI: 10.57096/return.v2i03.88
N. N. Yuliarmi, Ni Putu Martini Dewi, Surya Dewi Rustariyuni
This study seeks to: 1) analyze differences in social capital, human resources, and financing sources of small and medium enterprises (SMEs) based on the industry in the Sarbagita Area, Bali Province; 2) analyze performance differences among SMEs based on the industry in the Sarbagita Area, Bali Province. By using a location-stratified random sampling technique to determine the number of samples and accidental sampling to determine respondents, this study used 203 SME business units. We used both primary and secondary data sources to generate quantitative and qualitative data. Data was ge rated by non-behavior observations, structured interviews, and in-depth interviews. The study then analyzed the data using the ANOVA analysis. The results show that: 1) the manufacturing and trade industries have different social capital; there is a difference in human resources between the trade and service Industries; the manufacturing and service industries have different financing sources, especially for internal financing sources while other financing sources do not exhibit different significant difference; 2) SMEs in the manufacturing and trade industries have different performance. Based on the results, this study suggests that: 1) SMEs need to rely on not only internal financing sources because external financing is sufficiently available with affordable interest rates; 2) SME owners need to enhance their networks with their fellow entrepreneurs or with their suppliers to improve their business performance.
{"title":"Is There a Differeance Performance Between Industry Base Smes in The Sarbagita Bali ? : A Comparative Approach","authors":"N. N. Yuliarmi, Ni Putu Martini Dewi, Surya Dewi Rustariyuni","doi":"10.57096/return.v2i03.88","DOIUrl":"https://doi.org/10.57096/return.v2i03.88","url":null,"abstract":"This study seeks to: 1) analyze differences in social capital, human resources, and financing sources of small and medium enterprises (SMEs) based on the industry in the Sarbagita Area, Bali Province; 2) analyze performance differences among SMEs based on the industry in the Sarbagita Area, Bali Province. By using a location-stratified random sampling technique to determine the number of samples and accidental sampling to determine respondents, this study used 203 SME business units. We used both primary and secondary data sources to generate quantitative and qualitative data. Data was ge rated by non-behavior observations, structured interviews, and in-depth interviews. The study then analyzed the data using the ANOVA analysis.\u0000The results show that: 1) the manufacturing and trade industries have different social capital; there is a difference in human resources between the trade and service Industries; the manufacturing and service industries have different financing sources, especially for internal financing sources while other financing sources do not exhibit different significant difference; 2) SMEs in the manufacturing and trade industries have different performance. Based on the results, this study suggests that: 1) SMEs need to rely on not only internal financing sources because external financing is sufficiently available with affordable interest rates; 2) SME owners need to enhance their networks with their fellow entrepreneurs or with their suppliers to improve their business performance.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117034739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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